加拿大c-18法案分析报告-培训课件外文版2024.4

DIGITAL

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TRENDSNewsinCanada:BillC-18CHAPTER

01ConsumptionofgeneralandBillC-18newsMostfrequentlyusednewsoutletsfornewsfromCanadiansourcesororganizationsamongadultsinCanadaasofJune2023MostusedoutletstogetnewsfromCanadiansourcesinCanada202370%60%50%40%30%20%10%0%66%58%56%55%30%28%GoogleOnlinelocalCanadiannewspapers,magazines,orotherprintsourcesFacebookOnlinenationalCanadiannewspapers,orotherprintsourcesInstagramTwitter3Description:AccordingtoasurveyheldinJune2023,thevastmajorityofCanadiansheadedtoGooglefornewsfromCanadiansources,with66percentusingGoogleforCanadiannewsweeklyormoreoften.Facebookwasalsoapopularoption,alongwithnationalandlocalCanadiannewspaperseitheron-oroffline.ReadmoreNote(s):Canada;June4to6,2023;1,610respondents;18yearsandolder;amongthosewhousedeachoutletdailyorweeklySource(s):AngusReidInstitutePreferredonlinenewssourcetoaccesswhenengagingwithnewsforthefirsttimeeachdayamongadultsinCanadaasofJune2023OnlinedailynewssourcesaccessedfirsteachdayinCanada202335%32%30%25%20%15%10%5%28%23%14%12%8%7%0%ACanadiannewswebsite(e.g.GlobeandMail,GlobalNews,CBC,etc)FacebookGoogleNewsTwitterLocalcommunitynewssiteRedditAppleNews4Description:AccordingtoasurveyheldinJune2023,32percentofCanadiansheadedtoaCanadiannewswebsitefirstwhentheyaccessednewseachday,whereasjustsevenpercentsoughtnewsviaAppleNewsastheirgo-tooption.FacebookandGooglewerebothpopular,whereasTwitter(nowX)wastheleastvisitedmajorsocialnetworkfornewsonanaverageday.ReadmoreNote(s):Canada;June4to6,2023;1,610respondents;18yearsandolder;excludesthosewhoanswered'other'or'donotlookfornews'Source(s):AngusReidInstituteMostcommonmethodsusedtoaccessonlinenewseachdayinCanadaasofJuly2023WaysofaccessingonlinenewsdailyinCanada202325%20%22%18%18%14%15%10%5%9%6%0%TypingtheURLofaspecificwebsiteClickingonalinkonsocial

Accessingspecificstories

ThroughnewslettersI

Throughasearchengine,Throughpodcastsmediathroughanewsaggregator(e.g.GoogleNews)subscribetoseekinginformationaboutaspecificevent5Description:Asummer2023surveyrevealedthatmostcommonmethodofgettingonlinenewsamongCanadianadultswasaccessingspecificstoriesthroughanewsaggregatorlikeGoogleNews,with22percentsayingtheydidsoeveryday.PodcastsandnewslettersweretheleastlikelywayCanadiansaccessedonlinenewsonadailybasis,whereasclickinglinksfoundonsocialmediawasapopularchoice.ReadmoreNote(s):Canada;July4to5,2023;1,000respondents;18yearsandolder;amongrespondentswhoaccessedonlinenewsviathismethodeverydaySource(s):ResearchCo.DistributionofadultspayingforonlinenewssubscriptionsinCanadaasofJune2023,byagegroupPayingonlinenewssubscribersinCanada2023,byagegroup18-3487%8%35-5490%7%55+79%13%5%None124%2%3ormore1%1%2%6Description:AccordingtoasurveyheldinJune2023,adultsaged55yearsorabovewerethemostlikelygrouptohaveatleastonepaidonlinenewssubscription,with13percentsayingtheyhadoneandfivepercentsayingtheypaidfortwo.Themajoritydidnotpay,however,inlinewiththeiryoungerpeers.Thoseaged35to54yearsweretheleastlikelytohaveanonlinenewssubscription.ReadmoreNote(s):Canada;June4to6,2023;1,610respondents;18yearsandolderSource(s):AngusReidInstituteLeveloffrequencyofgettingonlinenewsbyaccessingspecificstoriesthroughanewsaggregatorinCanadaasofJuly2023,byagegroupFrequencyofusingnewsaggregatorsfornewsinCanada2023,byagegroup18-3435-5455+30%25%20%15%10%5%25%25%24%23%22%21%19%19%18%18%18%18%17%17%16%0%EverydayFourtosixdaysaweekTwoorthreedaysaweekOneaweekorlessoftenNever7Description:AJuly2023surveyfoundthataroundaquarterofadultsinCanadaaged35yearsandabovegotonlinenewseverydaybyaccessingspecificstoriesthroughanewsaggregatorlikeGoogleNews.Meanwhile,thisbehaviorwasalittlelesscommonamongyoungeragegroups,whoweremorelikelytouselinksfoundonsocialmedia.ReadmoreNote(s):Canada;July4to5,2023;1,000respondents;18yearsandolderSource(s):ResearchCo.LevelofengagementwithnewsaboutBillC-18(OnlineNewsAct)andtheresponsefromGoogleandMetainCanadaasofJune2023EngagementwithnewsaboutBillC-18inCanada202340%34%35%30%25%20%15%10%5%30%20%16%0%Followingitinthenewsanddiscussing

SeeingsomemediacoverageandJustscanningtheheadlinesHavenotheardanythingaboutititwithfriendsandfamilyhavingtheoccasionalconversationaboutit8Description:CanadiansvariedintheirengagementwithnewsaboutBillC-18,with20percentsayingthattheyhadfolloweditinthenewsanddiscusseditwithfriendsandfamily,whilst30percenthadjustscannedtheheadlines.MostwereawareofthebillandtheensuingresponsefromMetaandGoogle,withonly16percentsayingtheyhadnotheardanythingaboutthematter.ReadmoreNote(s):Canada;June4to6,2023;1,610respondents;18yearsandolderSource(s):AngusReidInstituteLevelofengagementwithnewsaboutBillC-18(OnlineNewsAct)andtheresponsefromGoogleandMetainCanadaasofJune2023,bygenderandagegroupEngagementwithnewsaboutBillC-18inCanada2023,bydemographicMen

18-34Men

35-54Men

55+Women

18-34Women

35-54Women

55+Followingitinthenewsanddiscussingitwithfriendsandfamily25%23%24%11%20%17%Seeingsomemediacoverageandhavingtheoccasionalconversationaboutit38%39%32%27%28%38%Justscanningtheheadlines25%13%27%11%34%10%25%37%30%23%36%9%Havenotheardanythingaboutit9Description:CanadiansvariedintheirengagementwithnewsaboutBillC-18,althoughyoungwomenweretheleastengagedwiththesubject.Atotalof37percentofwomenaged18to34yearsoldsaidthattheyhadnotheardanythingaboutBillC-18,almostthreetimestheshareofmeninthatagegroupwhosaidthesame.Themostengagedgroupwereindeedmenaged18to34years,withaquarterfollowingthetopicinthenewsanddiscussingitwithpeopletheyknew.

ReadmoreNote(s):Canada;June4to6,2023;1,610respondents;18yearsandolderSource(s):AngusReidInstituteCHAPTER

02SocialnetworkingandnewsNumberofsocialmediausersinCanadafrom2019to2028(inmillions)SocialmediausersinCanada2019-20284539.4438.9340353025201510538.3437.6536.8235.8134.4732.5330.2627.660201920202021202220232024202520262027202811Description:ThenumberofsocialmediausersinCanadawasforecasttocontinuouslyincreasebetween2024and2028byintotal3.6millionusers(+10.05percent).Aftertheninthconsecutiveincreasingyear,thesocialmediauserbaseisestimatedtoreach39.44millionusersandthereforeanewpeakin2028.Notably,thenumberofsocialmediausersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Canada;2019to2028;*ForecastReadmoreSource(s):LeadingsocialnetworksusedbyinternetusersinCanadaasofMarch2022,byprovinceCanada:socialnetworkreach2022,byprovinceBritish

ColumbiaAlberta62%63%58%41%39%30%25%17%17%11%3%Saskatchewan71%Manitoba65%61%51%48%35%19%19%22%20%19%6%OntFacebookFacebookMessengerYouTubeInstagramWhatsAppLinkedIn69%60%56%50%49%33%29%16%18%10%9%660%55443211154%47%39%25%Twitter30%PinterestSnapchatTikTok32%35%20%WeChat3%TelegramTumblr4%3%10%6%4%4%4%3%12Description:AsofMarch2022,FacebookwasthemostusedsocialnetworkacrossallCanadianprovinceswithonlineusersfromNovaScotiabeingthemostlikelytoreportusingthesocialplatform.NovaScotiaalsohadthehighestshareofInstagramusers,with54percentofrespondentsaccessingtheplatform.FacebookMessengerwasalsopopularthroughoutallprovinces.Inaddition,YouTubewasmostpopularinNewBrunswick,with63percentofrespondentsusingtheplatform.

ReadmoreNote(s):Canada;March2022;2,000respondents;18yearsandolderSource(s):CIRA;TheStrategicCounselMostpopularreasonsforinternetusersinCanadatousesocialmediaasof3rdquarter2022Canada:leadingsocialmediausagereasons2022Shareofrespondents20%0%10%30%40%50%60%KeepingintouchwithfriendsandfamilyFillingsparetime54.1%39.4%Readingnewsstories30.4%Findingcontent(e.g.videos)Seeingwhat'sbeingtalkedaboutFindinginspirationforthingstodoandbuyPostingaboutyourlife26%25%23.7%20.1%19.3%18.3%Findinglike-mindedcommunitiesFindingproductstopurchaseAvoidingmissingout(FOMO)SharinganddiscussingopinionsSeeingcontentfrombrandsWatchinglivestreams18%17.5%16.5%15.9%15.2%15%WatchingorfollowingsportsWork-relatednetworkingorresearch13Description:Accordingtoasurveyconductedin2022inCanada,54.1percentofinternetuserssaidthattheirmainreasonforusingsocialmediawassotheycouldkeepintouchwithfriendsandfamily.Inaddition,over39percentofuserssaidtheyusedonlinesocialnetworksasawaytofilltheirsparetime.Otherreasonsincludedreadingthenews,findinglike-mindedpeople,andavoidingmissingout,orFOMOReadmoreNote(s):Canada;Q32022;16to64years;internetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocialLeadingsocialnetworksusedweeklyfornewsinCanadafrom2019to2023LeadingsocialnetworksusedfornewsinCanada2019-2023Shareofrespondents202315%2022202120%2020201925%0%5%10%30%35%40%45%FacebookYouTubeFacebookMessengerInstagramTwitterWhatsAppTikTok14Description:WhatsAppsawincreasedpopularityasanewssourceinCanadafrom2019to2022,butthefavoritewasstillFacebookin2023,with29percentofCanadianssurveyedusingthesocialnetworkplatformeachweekfornews.Facebooksawadropinpopularityin2023,andTikTokmadetherankingofmostusedsocialnetworksfornewswithsixpercentaccessingtheplatformforthisreasoneachweek.ReadmoreNote(s):Canada;2019to2023;2023:2,150;18yearsandolder;WhatsAppnotincludedinthemostusedservicesinthe2023survey,TikTokincludedforthefirsttimeSource(s):ReutersInstitutefortheStudyofJournalism;YouGovLeveloffrequencyofaccessingonlinenewsbyclickingalinkfoundonsocialmediainCanadaasofJuly2023,byagegroupFrequencyofusingsocialmedialinkstogetonlinenewsinCanada2023,byagegroup18-3435-5455+45%40%35%30%25%20%15%10%5%42%27%25%23%23%22%20%20%19%19%16%15%13%9%7%0%EverydayFourtosixdaysaweekTwoorthreedaysaweekOneaweekorlessoftenNever15Description:Atotalof22percentofCanadiansaccessedonlinenewseverydaybyclickingonalinkfoundonsocialmedia,accordingtoasummer2023survey.Afurther52percentgotonlinenewsthiswaytwotosixdaysaweek.Shouldnewsnolongerbeavailableoncertainsocialmediasites,theseyoungerconsumersmustturnelsewhere.ReadmoreNote(s):Canada;July4to5,2023;1,000respondents;18yearsandolderSource(s):ResearchCo.CHAPTER

03PublicperspectivesonBillC-18LevelofsupportforBillC-18(OnlineNewsAct)inCanadaasofSeptember2023,byagegroupSupportforBillC-18inCanada2023,byagegroupShareofrespondents55+5%35-5410%18-3415%Total20%0%25%30%35%40%45%50%49%55%43%43%Strongly/somewhatsupport36%28%28%Strongly/somewhatoppose38%31%23%28%Donotknowenoughaboutthesituationtohaveanopinion27%26%17Description:AccordingtoasurveyaskingCanadians'opinionsonBillC-18,theOnlineNewsAct,43percentofadultsstronglyorsomewhatopposedthebill.TheOnlineNewsActwasdesignedtomandatewebgiantstocompensateCanadianmediafortheonlinenewscontenttheyshare,andwasmetwithmixedresponses,withyoungerconsumersthemostlikelytoopposeit.ReadmoreNote(s):Canada;September15to17,2023;1,564respondents;18yearsandolder;respondentswererandomlyselectedandweregiventheoptiontoanswerthesurveyinEnglishorFrenchSource(s):LegerLevelofsupportforBillC-18(OnlineNewsAct)inCanadaasofSeptember2023,byprovinceSupportforBillC-18inCanada2023,byprovinceAtlantic

ProvincesQuebec55%Ontario41%Manitoba/SaskatchewanAlberta35%British

ColumbiaStrongly/somewhatsupportStrongly/somewhatoppose40%32%28%39%35%25%40%35%25%21%32%39%Donotknowenoughaboutthesituationtohaveanopinion23%27%26%18Description:AsurveyaskingCanadians'opinionsonBillC-18,alsoknownastheOnlineNewsAct,foundthatthoseinQuebecweremarkedlymorelikelytosupportthebill,with55percentofadultssayingtheydidso.Meanwhile,thosewhofelttheleastinformedaboutthebillwereintheAtlanticProvinces,Ontario,andAlberta.ReadmoreNote(s):Canada;September15to17,2023;1,564respondents;18yearsandolder;respondentswererandomlyselectedandweregiventheoptiontoanswerthesurveyinEnglishorFrenchSource(s):LegerAttitudestoBillC-18(OnlineNewsAct)inCanadaasofSeptember2023,byagegroupOpiniononBillC-18inCanada2023,byagegroupShareofrespondents55+

35-54

18-340%

10%Total20%30%40%50%60%61%65%70%80%Newsshouldbefreeandaccessibleforanyone,thestrugglingmediahaveotherwaystomakemoney76%66%39%35%BillC-18isagoodthingsincestrugglingmedianeedtheadditionalrevenuefromsocialmediawhichismakingmoneyforsharingnewscontentontheirplatforms24%34%19Description:WhenaskedabouttheiropinionsofBillC-18,themajorityofCanadians(66percent)feltthatnewsshouldbefreeandaccessible.Thisappliedtoadultsofallages,althoughyoungerconsumersweretheleastlikelytosupportBillC-18.Withconsumersnowusedtofreenewsaccessviasocialmedia,beingunabletoaccessitthiswayonFacebookandInstagramhasledsomeconsumerstolookelsewhere.

ReadmoreNote(s):Canada;September15to17,2023;1,564respondents;18yearsandolder;respondentswererandomlyselectedandweregiventheoptiontoanswerthesurveyinEnglishorFrenchSource(s):LegerPublicopiniononwhetherMetashouldliftitsbanonCanadiannewsonitsplatformsduetoBillC-18(OnlineNewsAct)inCanadaasofSeptember2023,byagegroupBillC-18:attitudestoMeta'snewsbanCanada2023,byagegroupTotal49%10%18-3443%35-5449%55+54%6%Yes,forallnewsallthetimeYes,butonlyinthecaseoforduringacrisisornaturaldisaster13%11%No,Metashouldbeallowedtoprotestthisnewlegislation12%29%17%27%13%27%8%Doesnotreallyaffectmeeitherway32%20Description:WhenaskedabouttheirattitudestoBillC-18,themajorityofCanadiansbelievedthatMetashouldentirelyliftitsbanonCanadiannewsonitsplatforms.Youngerconsumersagedbetween18and34yearsoldweremorethandoublyaslikelyasthoseaged55yearsorovertosaytheyfeltMetashouldbeallowedtoprotestBillC-18.ReadmoreNote(s):Canada;September15to17,2023;1,564respondents;18yearsandolder;respondentswererandomlyselectedandweregiventheoptiontoanswerthesurveyinEnglishorFrenchSource(s):LegerOpiniononwhetherthefederalgovernmentshouldrescindBillC-18(OnlineNewsAct)inCanadaasofJune2023AttitudestogovernmentrescindingBillC-18inCanada202330%27%25%25%22%20%16%15%10%10%5%0%StronglyagreeAgreeDisagreeStronglydisagreeNotsure/cannotsay21Description:AsurveyaskingCanadiansaboutBillC-18insummer2023foundthatthemajorityofCanadiansagreedthatthefederalgovernmentshouldbackdownandrescindthelegislation,withalmosthalf(48percent)agreeingorstronglyagreeingthattheyfeltthisway.Aquarterofrespondentssaidtheywereunsureorcouldnotsay,highlightingthepotentialneedforgreaterawarenessofBillC-18ingeneral.ReadmoreNote(s):Canada;June4to6,2023;1,610respondents;18yearsandolderSource(s):AngusReidInstituteOpiniononwhetherBillC-18(OnlineNewsAct)willcausethemostharmtosmallerbroadcastersandnewsorganizationsinCanadaasofJune2023AttitudestoBillC-18harmingsmallernewsoutletsinCanada202340%35%35%30%25%20%15%10%5%31%23%8%3%0%StronglyagreeAgreeDisagreeStronglydisagreeNotsure/cannotsay22Description:Asummer2023surveyfoundthatthemajorityofCanadiansagreedthatbyBillC-18wouldbemostdetrimentaltosmallernewsbroadcastersandorganizations,with66percentsayingthattheyagreedorstronglyagreedwiththatstatement.Onlyasmallsharedisagreedthatsmalleroutletswouldbeharmedthemostbythelegislation,whereasover20percentwereunsureofthepotentialeffects.ReadmoreNote(s):Canada;June4to6,2023;1,610respondents;18yearsandolderSource(s):AngusReidInstituteCHAPTER

04ImpactonnewsaccessandconsumptionPotentialchangesinonlinenewsaccessifnewsoncertainaggregatorsandplatformsbecomesrestrictedinCanadaasofJuly2023OnlinenewsconsumptionchangesifnewsisrestrictedinCanada202350%45%40%35%30%25%20%15%10%5%43%40%29%28%28%28%11%0%TryadifferentsearchengineAccessnewsontelevisionTryadifferentnewsaggregatorBookmarknewswebsitesAccessnewsontheradioAccessnewsonaprintpublicationNoneofthese24Description:Asummer2023surveyfoundthatifCanadianscouldnolongerrelyoncertainaggregatorsandplatformstoaccessnews(notably,asaresultofBillC-18),mostwouldtryadifferentsearchengine-43percent-orwatchnewsonTV-40percent.Underathirdwerelikelytoturntoprintorradio.ReadmoreNote(s):Canada;July4to5,2023;1,000respondents;18yearsandolderSource(s):ResearchCo.PotentialchangesinonlinenewsaccessifnewsoncertainaggregatorsandplatformsbecomesrestrictedinCanadaasofJuly2023,byagegroupOnlinenewsconsumptionchangesifnewsisrestrictedinCanada2023,byagegroup18-3444%32%28%26%25%21%10%35-5440%33%31%31%27%12%14%55+44%54%28%29%33%21%10%TryadifferentsearchengineAccessnewsontelevisionTryadifferentnewsaggregatorBookmarknewswebsitesAccessnewsontheradioAccessnewsonaprintpublicationNoneofthese25Description:Shouldnewsberestrictedonsomeaggregatorsandplatforms,mostCanadiansaged55yearsorabove-54percent-wouldturntotelevisionnewsinstead,and21percentwouldgotoaprintpublicationfornews.Interestingly,thesameshareofthoseaged18to34yearsalsosaidtheywouldgetnewsfromaprintsource,despiteyoungergenerationsgenerallypreferringtoaccessnewsonline.

ReadmoreNote(s):Canada;July4to5,2023;1,000respondents;18yearsandolderSource(s):ResearchCo.LevelofconcernabouttechcompaniescuttingoffaccesstoCanadiannewsduetoBillC-18(OnlineNewsAct)inCanadaasofJune2023ConcernabouttechcompaniescuttingnewsaccessafterBillC-18inCanada202335%32%31%30%25%20%15%10%5%17%13%6%0%VeryconcernedConcernedNotthatconcernedNotatallconcernedNotsure/cannotsay26Description:AsurveyheldinCanadainsummer2023revealedthattherewasafairamountofconcernaboutBigTechcuttingoffaccesstoCanadiannewsontheirplatformsafterBillC-18,withover60percentofadultssayingtheyfeltworriedaboutthematter.Only13percenthadnoconcernsatallabouttheissue.ReadmoreNote(s):Canada;June4to6,2023;1,610respondents;18yearsandolderSource(s):AngusReidInstituteNewsconsumerswhonoticedachangeintheironlinefeedssinceFacebookandInstagramblockednewscontentonitsplatformsduetoBillC-18(OnlineNewsAct)inCanadaasofSeptember2023,byagegroupBillC-18:changestonewsconsumers'onlinefeedsCanada2023,byagegroupTotal47%39%14%18-3451%40%9%35-5449%38%13%55+42%39%19%YesNoIdon'tusesocialmedia27Description:Atotalof47percentofCanadiansnoticedachangetotheironlinefeedsafterMetablockednewscontentonitsplatforms,andyoungerconsumerswereespeciallyaffected.FacebookandInstagramblockednewstoprotestBillC-18,whichaimstomandatewebgiantstocompensateCanadianmediaforcontentsharedontheirplatforms.ReadmoreNote(s):Canada;September15to17,2023;1,564respondents;18yearsandolder;respondentswererandomlyselectedandweregiventheoptiontoanswerthesurveyinEnglishorFrenchSource(s):LegerChangesinnewsaccessbehaviorsincenewscontentwasblockedonFacebookandInstagramduetoBillC-18(OnlineNewsAct)inCanadaasofSeptember2023BillC-18:changestonewsaccessinCanada202335%29%30%25%20%15%10%5%26%22%20%13%6%0%Nochangesplanned

NochangessinceIdonot

TurnmoretoradioandSubscribetofreeTurntoothersocialPayforasubscriptiontosinceIdonotcurrentlylooktosocialmediafornewsreallylookfororread

TVinsteadofsocialmedia

websitesorappsfrom

media(Reddit,X,etc)for

accessnewsdirec