罗马尼亚互联网应用行业市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSInternetusageinRomaniaCHAPTER

01OverviewInternetuserpenetrationinRomaniafrom2020to2029Romania:onlineusagepenetration2020-2029120%97.59%98%98%98%100%80%60%40%20%0%93.42%89%84.35%79.48%77.03%71.81%20202021202220232024*2025*2026*2027*2028*2029*4Description:ThepopulationsharewithinternetaccessinRomaniawasforecasttocontinuouslyincreasebetween2024and2029byintotalninepercentagepoints.Theinternetpenetrationisestimatedtoamountto98percentin2029.Notably,thepopulationsharewithinternetaccessofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Romania;2020to2029;individualswhousetheinternetviaanydeviceatleastoncepermonth;*ForecastReadmoreSource(s):ForecastofinternetusernumbersinRomaniafrom2020to2029(inmillionusers)ForecastofinternetusernumbersinRomania2020-20292018.8318.8218.7618.718.1517.461816.7815.6316141210814.8913.96642020202021202220232024202520262027202820295Description:ThenumberofinternetusersinRomaniawasforecasttoincreasebetween2024and2029byintotal1.2millionusers(+6.87percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2027,2028and2029.Thenumberofusersisestimatedtoamountto18.7millionusersin2029.Notably,thenumberofinternetusersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Romania;2020to2029;individualsofanyagewhousetheinternetfromanylocationviaanydeviceatleastoncepermonth.Source(s):ShareofinternetusersinRomaniain2022,byregionShareofinternetusersinRomania2022,byregionShareofinternetusers0%10%20%30%40%50%60%70%80%90%100%95.5%93.1%92%90.5%87.8%110%Bucharest-IlfovNorth-WestWestCenterSouth-WestOlteniaNorth-East87.1%86.6%South-EastSouth-Muntenia85.4%6Description:Romaniahadapproximately13millioninternetusersbetweentheageof16to74in2022.TheregionwiththehighestshareofinternetuserswasBucharest-Ilfov-95.5percent,whiletheregionwiththelowestsharewasSouth-Muntenia-85.4.

ReadmoreNote(s):Romania;2022;16-74years;PeoplethatuseorhaveusedatleastoncetheinternetSource(s):NationalInstituteofStatisticsRomaniaInternetusagerateinRomaniafrom2016to2022,byagegroupInternetusagerateinRomania2016-2022,byagegroup16-34yearsold35-54yearsold55-74yearsold120%100%80%60%40%20%0%98%98%96%95%88%95%95%94%85%92%92%89%77%72%72%68%63%55%51%38%34%20162017201820192020202120227Description:InternetusageinRomaniaischaracterizedbyagapbetweengenerations.Inotherwords,whiletheinternetusagerateforpeoplebetween16and34yearsoldwas98percentin2022,theirparentsandgrandparentswhobelongtotheagegroupfrom55to74yearsoldhadausagerateof72percent,althoughthisgapisclosingfast,in2016itwasonly34percent.ReadmoreNote(s):Romania;2016to2022Source(s):InitiativeMedia;NationalInstituteofStatisticsRomaniaNumberofinternetconnectionsinRomaniafrom2010to2023,bytypeofconnection(inmillions)NumberofinternetconnectionsinRomania2010-2023,bytypeBroadbandinternetMobileinternet252021.221.320.920.419.919.316.614.81513.2129.61057.16.46.56.15.75.34.94.64.344.13.83.53.43.12.92.5020102011201220132014201520162017201820192020202120222023*8Description:AsofJune2023,therewere21.31millionmobileinternetconnectionsinRomania.Atthesametime,thenumberofbroadbandinternetconnectionincreasedto6.49million.ReadmoreNote(s):Romania;December2010toJune2023;*Datafor2023isonlyforthefirstsemester.ReadmoreSource(s):ANCOM(Romania);Eurostat;FocusEconomics;GPeC;GWI;IAB(U.S.);InitiativeMedia;iSenseSolutions;Kantar;NationalInstituteofStatisticsRomania;PwC;RomanianAssociationforAudienceMeasurement;SimilarWeb;DailyonlinetimedistributioninRomaniain2023,byconsumersegmentsDailyonlinetimedistributioninRomania2023,byconsumersegmentsTeensSingleYouthFamilieswithkidsFamilieswithoutkidsUrban250%200%150%100%50%0%240Minutes+121-240Minutes61-120Minutes<60Minutes9Description:In2023,singleyouthinRomaniaspentthemostdailytimeonline,with68percentspendingoverfourhours.Peopleover45withoutyoungchildrenhadthehighestshareofunderanhourofonlinepresence-15percent.

ReadmoreNote(s):Romania;September2022toSeptember2023;14-74years;RespondentsfromurbanareasSource(s):DataIntelligence;SNAFocusRevenuesobtainedfromtheprovisionofinternetcommunicationsservicesinRomaniafrom2018to2022(inbillionRomanianlei)Internetserviceproviders'revenueinRomania2018-202275.9365432105.675.365.074.72018201920202021202210Description:InternetserviceprovidersinRomaniarecordedarevenueworth5.93billionRomanianleiin2022.Thisrepresentedanincreaseofapproximately1.2billionRomanianleicomparedtotherevenueregisteredin2018.

ReadmoreNote(s):Romania;2018to2022Source(s):ANCOM(Romania)CHAPTER

02BroadbandinternetShareofhouseholdswithaccesstointernetconnectionsinRomaniain2023,byregionShareofhouseholdswithaccesstointernetconnectionsinRomania2023,byregion100%92.9%89.1%87.7%90%80%70%60%50%40%30%20%10%0%85.5%83.4%82.9%83.5%81.7%North-EastSouth-EastSouthMuntenia

South-WestOlteniaCenterWestNorth-WestBucharest-Ilfov12Description:Over87percentofhouseholdsintheWestandNorth-WestregionofRomaniahadaccesstointernetconnectionsin2023.ThelowestshareofhouseholdswithinternetaccesswasregisteredintheSouth-Eastat81.7percent.

ReadmoreNote(s):Romania;2023;10,188respondents;16-74years;HouseholdsSource(s):NationalInstituteofStatisticsRomaniaAveragedailybroadbandinternettrafficpercapitainRomaniafrom2017to2023(inmegabytes)AveragedailybroadbandinternettrafficpercapitainRomania2017-20233,0002,5002,0002,6572,2881,8751,4821,5009751,0005000860731201720182019202020212022202313Description:TheaveragedailyinternettrafficpercapitainRomaniahadbeenincreasingovertheobservedperiod,forbothbroadbandandmobileinternetconnections.Asaresult,theaveragedailybroadbandinternettrafficperpersonreachedover2.6GB(gigabytes)byJune2023.ReadmoreNote(s):Romania;December2017toJune2023Source(s):ANCOM(Romania)AveragemonthlybroadbandinternettrafficpercapitainRomaniafrom2017to2023(ingigabytes)AveragemonthlybroadbandinternettrafficpercapitainRomania2017-20239080706050806956444029302010026222017201820192020202120222023*14Description:TheaveragemonthlyinternettrafficpercapitainRomaniahadbeenincreasingovertheobservedperiod,forbothbroadbandandmobileinternetconnections.Asaresult,theaveragemonthlycableinternettrafficperpersonpeakedat80gigabytesbyJune2023.ReadmoreNote(s):Romania;January2017toJune2023;*Datafor2023isonlyforthefirstsemesterReadmoreSource(s):ANCOM(Romania)MostimportantbroadbandinternetprovidersbasedonthenumberofconnectionsinRomaniafrom2020to2023,bymarketshareLeadingbroadbandinternetprovidersinRomania2020-2023,bymarketshareTelekomGroup*Orange(Telekomlandline)**OrangeRCS&RDSVodafoneOther120%100%80%60%40%20%0%Dec'20Jun'21Dec'21Jun'22Dec'22Jun'2315Description:RDS&RCSwasthebroadbandinternetproviderwiththehighestmarketsharebyfarinRomaniafrom2020to2023.FollowedbyVodafoneandOrange(Telekomlandline)with11.3and9.8percentrespectivelyinJune2023.

ReadmoreNote(s):Romania;December2020toJune2023;*TelekomRomaniaMobileCommunicationsS.A+TelekomRomaniaCommunicationsS.A.+NextgenCommunicationsS.R.L.**OrangeRomaniaCommunicationsS.A.+NextgenCommunicationsS.R.L.

ReadmoreSource(s):ANCOM(Romania)ShareofbroadbandinternetconnectionsinRomaniafrom2022to2023,bytypeofconnectionShareofbroadbandinternetconnectionsinRomania2022-2023,bytypeofconnectionH12022H22022H1202380%70%60%50%40%30%20%10%0%73%70%66%11%11%10%

10%9%8%7%6%5%4%4%3%1%1%1%0.3%

0.3%

0.3%RadioandotherFTTH**FTTB***CoaxialcablexDSLUTP/FTPcableSIMcrad*16Description:ThemostcommontypeofbroadbandinternetconnectioninRomaniaasofJune2023wasFTTH,followedbyCoaxialcable.Atthesametime,nearlyoneoutoftenRomaniansusedanFFTBconnectionfortheirbroadbandinternet.

ReadmoreNote(s):Romania;H12022toH12023;*FixedinternetonSIMcardbasis,through2G/3G/4G/5Gtechnologies**Fibertothehome***FibertotheBasementReadmoreSource(s):ANCOM(Romania)AverageinternetspeedprovidedthroughcablefixednetworksinRomaniafrom2017to2021(inmegabitspersecond)AverageinternetspeedprovidedthroughcablefixednetworksinRomania2017-2021DownloadspeedUploadspeed30025020015010050259.8185.8179.1149134.3112.1110.7111.4102.293.102017201820192020202117Description:In2021inRomaniatheaveragedownloadspeedthroughcablefixednetworkswas259.8mbps,anincreaseof132percentcomparedto2017.Theaverageuploadspeedincreasedby92percentbetween2017and2021.

ReadmoreNote(s):Romania;2021Source(s):ANCOM(Romania)CHAPTER

03MobileinternetNumberofmobileinternetusersinRomaniafrom2020to2029(inmillions)Romania:mobileinternetusers2020-202920181618.2618.2618.218.1417.616.9416.2815.1614.44141210812.3642020202021202220232024*2025*2026*2027*2028*2029*19Description:ThenumberofsmartphoneusersinRomaniawasforecasttoincreasebetween2024and2029byintotal1.2millionusers(+7.08percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2028and2029.Thesmartphoneuserbaseisestimatedtoamountto18.14millionusersin2029.Notably,thenumberofsmartphoneuserswascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Romania;2020to2029;userswhoaccesstheinternetviamobilephoneatleastoncepermonth;*ForecastReadmoreSource(s):MobileinternetuserpenetrationinRomaniafrom2020to2029Romania:mobileinternetuserpenetration2020-2029100%88.96%88.11%87.1%90%80%70%60%50%40%30%20%10%0%85.91%84.5%82.8%80.74%78.22%75.07%71.11%202020212022202320242025202620272028202920Description:ThepopulationsharewithmobileinternetaccessinRomaniawasforecasttocontinuouslyincreasebetween2024and2029byintotal6.2percentagepoints.Aftertheninthconsecutiveincreasingyear,themobileinternetpenetrationisestimatedtoreach88.96percentandthereforeanewpeakin2029.Notably,thepopulationsharewithmobileinternetaccessofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Romania;2020to2029;shareofthetotalpopulationwhousetheinternetviaamobilebroadbandconnectionSource(s):ShareofactivemobileinternetconnectionsinRomaniafrom2017to2023,byinternettechnologyActivemobileinternetconnectionsinRomania2017-2023,bytechnology2G3G4G5G120%0%100%80%60%40%20%0%0%0%0%0%0%0.3%71%1%0%0%2%3%7%35.8%41.2%46.5%51.6%55.4%60.5%62%24%66%74%73%72%67%44.4%40.9%36%32%28.6%25%20%16%8%12%13%12%13%10%14%18.8%17.9%17.5%16.4%16%17%14.6%15%13%13%Jun'17Dec'17Jun'18Dec'18Jun'19Dec'19Jun'20Dec'20Jun'21Dec'21Jun'22Dec'22Jun'2321Description:Since2017,theshareof2Gand3GmobileinternetconnectionsinRomaniahaddecreasedsignificantly.Bycontrast,4Gand5Gconnectionsbecamemorefrequent,increasingfrom35.8percentin2017to74percentasofJune2023.

ReadmoreNote(s):Romania;June2017toJune2023Source(s):ANCOM(Romania)Numberofactive5GmobileinternetconnectionsinRomaniafrom2021to2023(in1,000s)Numberofactive5GmobileinternetconnectionsinRomania2021-20231,6001,4001,2001,0008001,50772360040940020023953Jun'210Dec'21Jun'22Dec'22Jun'2322Description:InJune2021,53thousandactive5GmobileinternetconnectionswereregisteredinRomania.ByJune2023,therewerealready1.5millionactive5Gmobileconnections.

ReadmoreNote(s):Romania;June2021toJune2023Source(s):ANCOM(Romania)AveragedailymobileinternettrafficpercapitainRomaniafrom2017to2023(inmegabytes)AveragedailymobileinternettrafficpercapitainRomania2017-202335030025020015030827021716312210050086442017201820192020202120222023*23Description:TheaveragedailyinternettrafficpercapitainRomaniahasbeenincreasingovertheobservedperiod,forbothbroadbandandmobileinternetconnections.Asaresult,theaveragedailymobileinternettrafficperpersonwasaround308megabytesbyJune2023.ReadmoreNote(s):Romania;January2017toJune2023;*Datafor2023isonlyforthefirstsemester.ReadmoreSource(s):ANCOM(Romania)MostpopularmobilebrowsersinRomaniainOctober2023,bymarketshareLeadingmobilebrowsersinRomania2023,bymarketshare80%69.13%70%60%50%40%30%20%10%0%22.46%Safari6.91%0.56%Opera0.36%0.25%Android

Instabridge0.12%0.08%Edge0.07%0.03%0.02%0.02%OtherChromeSamsungInternetFirefoxUCBrowserYandexBrowserUnknown24/statistics/1179643/romania-mobile-browsers-by-market-shareThemobilebrowserwiththehighestmarketshareinRomaniainOctober2023wasGoogleChromewithamarketshareof69.13percent.ItwasfollowedbySafari,whileFirefoxrankedonlyfifth,withamarketshareofapproximately0.36percent.

ReadmoreNote(s):Romania;October2023Source(s):StatCounterCHAPTER

04SocialMediaNumberofsocialnetworkusersinRomaniafrom2020to2029(inmillions)Romania:numberofsocialmediausers2020-2029201818.7318.7518.718.6618.0217.316.5715.3716141210814.5513.53642020202021202220232024*2025*2026*2027*2028*2029*26Description:ThenumberofsocialmediausersinRomaniawasforecasttoincreasebetween2024and2029byintotal1.4millionusers(+8.09percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2028and2029.Thesocialmediauserbaseisestimatedtoamountto18.66millionusersin2029.Notably,thenumberofsocialmediausersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Romania;2020to2029;internetuserswhouseasocialnetworkviaanydeviceatleastoncepermonth;*ForecastReadmoreSource(s):SocialnetworkuserpenetrationinRomaniafrom2018to2027Romania:socialmediapenetration2018-2027100%86.79%90%80%70%60%50%40%30%20%10%0%85.49%83.95%82.1%79.89%77.24%74.08%70.36%65.56%61.44%201820192020202120222023*2024*2025*2026*2027*27Description:In2027,theshareofmonthlyactivesocialnetworkusersinRomaniaisprojectedtoreach86.79percentoftheinternetusersinthecountry.Thiswouldbeanincreaseofnearly10percentfrom77.24percentrecordedin2022.

ReadmoreNote(s):Romania;internetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth;*ForecastReadmoreSource(s):MostpopularsocialmediaplatformsinRomaniain2023MostpopularsocialmediaplatformsRomania2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%91%100%FacebookInstagramTikTok60%47%LinkedInPinterestTwitter20%18%14%12%SnapchatReddit5%4%3%2%1%TinderTumblrClubhouseBeReal28Description:InOctober2023,91percentofrespondentswereusingFacebook,makingitthemostpopularsocialmediaplatforminRomania.ItwasfollowedbyInstagramandTikTok—usedby60and47percentofrespondentsrespectivelly.Ontheotherhand,onlyonepercentofRomaniansusedBeReal,whichdecreasedbytwopercentsinceMay2023.ReadmoreNote(s):Romania;18yearsandolder;UrbaninternetusersSource(s):DataIntelligence;StarcomMediaVestGroupMainreasonsforusingsocialmediainRomaniain2024MainreasonsforusingsocialmediainRomania2024Shareofrespondents0%10%20%30%40%50%60%KeepingintouchwithfriendsandfamilyFillingsparetimeAvoidingmissingout(FOMO)ReadingnewsstoriesFindinginspirationforthingstodoandbuyFindingcontentFindingproductstopurchaseSharinganddisscussingopinionsMakingnewcontactsSeeingwhat'sbeingtalkedaboutWatchinglivestreamsWatchingorfollowingsportsSeeingcontentfrombrandsFollowingcelebritiesorinfluencersFindinglike-mindedcommunities29Description:ThemainreasonRomaniansusesocialmediainJanuary2024wastokeepintouchwithfriendsandfamilyandfillingsparetime,thuscanbeexplainedtheriseinTikTokusers,whichissettosurpassFacebookintheupcomingyear.

ReadmoreNote(s):Romania;January2024;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialTypesofsocialmediaaccountsfollowedinRomaniain2024TypesofsocialmediaaccountsfollowedinRomania2024Shareofrespondents0%10%20%30%40%50%60%Friends,family,andpeopleyouknowActors,comedians,orotherperformersBands,singers,ormusicians56.4%33%32%31.4%Entertainment,memes,orparodyaccountsRestaurants,chefs,orfoodiesTvshowsorchannelsCompaniesandbrandsyoupurchasefromTravelwritersandcompanies26.5%25.6%24.5%23.9%21.5%21.3%20.3%20%SportspeopleandteamsContactsrelevanttoworkCompaniesandbrandsyou'reconsideringpurchasingfromInfluencersorotherexpertsMagazinesorpublicationsyoureadJournalistsornewscompanies18%16.8%Companiesrelevanttoyourwork15%30Description:InJanuary2024,therewere13.3millionsocialmediausersinRomania.Overhalfoftherespondentssaidtheyfollowfriends,family,andpeopletheyknow;athirdwerefollowingactors,comedians,orotherperformers,whileonly15percentwerefollowingcompaniesrelevanttotheirwork.ReadmoreNote(s):Romania;January2024;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialUseofsocialmediaforbrandresearchinRomaniain2024UseofsocialmediaforbrandresearchinRomania2024Shareofrespondents0%10%20%30%40%50%60%70%AnykindofsocialmediaplatformSocialnetworks64.4%40.4%Question&answersitesForumsandmessageboardsVlogs20.3%17.6%8.5%MessagingandlivechatservicesOnlinepinboards7.3%6%5.5%Micro-blogs31Description:In2024,therewere13.3millionsocialmediausersinRomania.Forbrandresearchonsocialmedia,mostrespondentsusedanysocialmediaplatform-64.4percent,followedby40.4percentusingsocialnetworks.Brandresearchthroughmicro-blogs(e.g.X)wastheleastusedapproach-5.5percent.ReadmoreNote(s):Romania;2024;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialAveragedailytimethatRomaniansspendwithdifferentkindsofmediain2024(inhours)DailytimethatRomaniansspendwithdifferentkindsofmedia202476.565432103.42.11.41.41.20.750.6TimespentusingTimespentTimespentusing

Timespentreadingsocialmedia

pressmedia(onlineTimespentlisteningtoTimespentlisteningtomusicTimespentlisteningtopodcastsTimespentplayingvideogamesonagamesconsoletheinternet(all

watchingtelevisiondevices)(broadcastandstreaming)andphysicalprint)

broadcastradio

streamingservices32Description:Romaniansspentaroundsixandahalfhoursadaysurfingtheinternetandnearlythreeandahalfhoursadaywatchingtelevision.Theaveragetimeofusingsocialmediaamountedtoapproximatelytwohoursaday,whichdecreasedby25minutesinoneyear.However,timespentlisteningtobroadcastwastheonlyactivitytorecordanincrease-byfiveminutessinceJanuary2023.ReadmoreNote(s):Romania;January2024;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialCHAPTER

05E-commerceRevenueofthee-commercemarketinRomaniafrom2018to2022(inbillioneuros)E-commercerevenueinRomania2018-202276546.36.25.64.33.632102018201920202021202234Description:Itwasestimatedthatthetotale-commercerevenueinRomaniain2022amountedto6.3billioneuros.Thisrepresentedanincreaseofapproximately100millioneuroscomparedtotherevenueachievedin2021.

ReadmoreNote(s):Romania;2018to2022Source(s):AsociațiaRomânaaMagazinelorOnline;GPeCNumberofusersofe-commerceinRomaniafrom2020to2029(inmillions)Numberofusersofe-commerceinRomania2020-2029121011.119.689.218.718.1487.536.96.285.5964204.89202020212022202320242025202620272028202935Description:ThenumberofusersintheE-commercemarketinRomaniawasforecasttocontinuouslyincreasebetween2024and2029byintotal3.6millionusers(+47.81percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach11.11millionusersandthereforeanewpeakin2029.Notably,thenumberofusersoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Romania;2020to2029Source(s):DigitalMarketInsightsShareofindividualsusingtheinternettosellgoodsorservicesinRomaniafrom2006to2022OnlineC2Ce-commercepenetrationinRomania2006-2022Shareofallindividuals9%Shareofindividualswhousedtheinternetinthelast3months10.0%9.0%8.0%7.0%6.0%5.0%4.0%3.0%2.0%1.0%0.0%-1.0%6%5%5%3%5%3%5%3%5%4%5%4%4%1%4%2%4%3%3%1%3%3%2%3%2%3%2%0%2%1%2%1%200620072008200920102011201220132014*2015201620172018201920202021202236Description:In2022aroundfourpercentofindividualsinRomaniausedtheinternettosellgoodsorservicestootherconsumers.Thesharewasslightlyhigheramongthosewhohadusedtheinternetinthelastthreemonths.

ReadmoreNote(s):Romania;2006to2022;*Breakintimeseries.Figuresarerounded.ReadmoreSource(s):EurostatShareofpeoplethatpurchasedgoodsovertheinternetinthelastthreemonthsinRomaniain2023,byproductcategoryDistributionofonlineshoppersinRomania2023,byproductcategoryShareofrespondents0%10%20%30%40%50%60%70%80%79.6%90%Clothes,footwearoraccessoriesFooddeliveryandcateringservices32.7%Cosmeticproducts29.1%Sportgoods(excludingsportswear)18.3%16.9%CleaningproductsandproductsforpersonalhygieneConsumerelectronicsandhouseholdappliancesBooks,newspapersormagazines14.3%13.6%37Description:ClothesandfootwearwerethemostpopularproductspurchasedonlineinRomaniain2023.Accordingtothesurvey,almost80percentofhouseholdshadboughtclothes,footwear,oraccessoriesviatheinternetinthepreviousthreemonths.FoodandrestaurantdeliveryserviceswerealsousedbyapproximatelyathirdofRomanianhouseholds.ReadmoreNote(s):Romania;12thto30thJune,2023;10,188respondents;16-74years;householdsSource(s):NationalInstituteofStatisticsRomaniaShareofRomanianswhoshoppedonlineoverthelastthreemonthsin2023,byregionShareofonlineshoppersinRomania2023,byregion70%66%62.7%60%50%40%30%20%10%0%54.5%48.2%47.4%43.4%40.8%39%Bucharest-IlfovNorth-WestSouth-EastNorth-EastCenterSouth-WestOltenia

SouthMunteniaWest38Description:ThelargestshareofpeoplewhoshoppedonlineinRomaniawaslocatedinthecountry'sNorthWestandCentralregions.However,thoseinthecapitalBucharestandthesurroundingcountyofIlfovhadthehighestshareoverall,with66percentofhouseholdssurveyedin2023statingtheyhadpurchasedproductsovertheinternetinthelastthreemonths.ReadmoreNote(s):Romania;12thto30thJune,2023;10,188respondents;16-74years;HouseholdsSource(s):NationalInstituteofStatisticsRomaniaDistributionofinternetusersinRomaniawhoweeklyshoponlinein2024,bye-commerceactivityE-commerceactivitiesinRomania2024Shareofinternetusers10%

15%

20%0%5%25%30%35%40%45%50%Purchasedaproductorserviceonline46.4%UsedanonlinepricecomparisonserviceOrderedgroceriesviaanonlinestoreBoughtasecond-handitemviaanonlinestoreUsedabuynow,paylaterservice25.7%17.4%7.2%4.7%39/statistics/1174134/romania-e-commerce-activitiesInJanuary2024,46.4percentofRomanianinternetuserswhoengageinweeklye-commerceactivitiespurchasedaproductorserviceonline.ThehighestshareofonlineshopperswaslocatedinthecapitalBucharestandthesurroundingcountyofIflov.ReadmoreNote(s):Romania;January2024;16-64years;Internetuserswhoengageinweeklye-commerceactivitiesSource(s):DataReportal;GWI;Meltwater;WeAreSocialNumberofonlinesellersontheeMAGMarketplaceplatforminRomaniafrom2018to2022OnlinesellersontheeMAGMarketplaceplatforminRomania2018-202260,00050,00040,00053,00029,00030,00023,00020,11920,00010,000014,7492018201920202021202240Description:In2022,therewereover53thousandonlinesellersontheeMAGMarketplaceplatform.TheplatformisoneofthemostpopularonlinestoresinRomania.ReadmoreNote(s):Romania;2018to2022Source(s):eMAG;GPeC;Profit.roDistributionofe-commercesalestransactionsinRomaniain2019to2022,bydeviceusedDistributionofe-commercesalesinRomania2019-2022,bydeviceMobileDesktop120%100%23.3%30.2%34.4%36.4%80%60%40%20%0%76.7%202269.8%202165.6%202063.6%201941Description:Over76percentofe-commercesalestransactionsinRomaniaweremadeviamobiledevicesin2022.Onlineshoppingovermobiledeviceshassteadilyincreasedoverthelastyears,resultinginonlyapproximately23percentpurchasingthroughadesktopdevice.ReadmoreNote(s):Romania;2019to2022;E-CommercestoreownersSource(s):2Performant;GPeCCHAPTER

06UserbehaviorMainreasonsforusingtheinternetinRomaniain2024MainreasonsforusingtheinternetinRomania2024Shareofinternetusers0%10%20%30%40%50%60%70%80%FindinginformationStayingintouchwithfriendsandfamilyResearchinghowtodothings73.1%68.1%60.9%Researchingproductsandbrands56.5%KeepinguptodatewithnewsandeventsFindingnewideasorinspiration56.3%55.8%Accessing