澳大利亚家庭安全行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSHomesecurityinAustraliaCHAPTER

01OverviewVictimizationrateofselectedhouseholdcrimesinAustraliainfinancialyear2021VictimizationrateofselectedhouseholdcrimesinAustraliaFY2021Victimizationrate1.5%

2.0%0.0%Maliciouspropertydamage0.5%1.0%2.5%3.0%3.5%4.0%4%4.5%TheftfromamotorvehicleAttemptedbreak-inBreak-in2.5%1.8%1.7%MotorvehicletheftOthertheft0.5%2.2%3Description:Infinancialyear2021,anestimated1.7percentofhouseholdsinAustraliaexperiencedabreak-in.Maliciouspropertydamagehadthehighestvictimizationrateforallselectedhouseholdcrimes.ReadmoreNote(s):Australia;financialyear2021Source(s):AustralianBureauofStatisticsVictimizationrateofhomebreak-insinAustraliafromfinancialyear2012to2021Victimizationrateofhomebreak-insinAustraliaFY2012-20213.1%2.9%2.9%2.7%2.7%2.7%2.5%2.3%2.1%1.9%1.7%1.5%2.6%2.5%2.5%2.5%2.4%2.4%1.7%20212012201320142015201620172018201920204Description:Infinancialyear2021,anestimated1.7percentofhouseholdsinAustraliaexperiencedahomebreak-in.Thevictimizationrateforhomebreak-insinAustraliahasdecreasedoveralloverthepastdecade.

ReadmoreNote(s):Australia;financialyear2012to2021Source(s):AustralianBureauofStatisticsVictimizationrateofattemptedhomebreak-insinAustraliafromfinancialyear2012to2021Victimizationrateofattemptedhomebreak-insinAustraliaFY2012-20212.4%2.3%2.3%2.2%2.1%2.0%1.9%1.8%2.2%2.1%2.1%2%1.9%20131.9%20141.9%20191.9%20201.8%2021201220152016201720185Description:Infinancialyear2021,anestimated1.8percentofhouseholdsinAustraliaexperiencedanattemptedhomebreak-in.Thevictimizationrateforattemptedhomebreak-insinAustraliahasdecreasedoveralloverthepastdecade.

ReadmoreNote(s):Australia;financialyear2012to2021Source(s):AustralianBureauofStatisticsShareofitemsstoleninhomebreak-insinAustraliainfinancialyear2021,bytypeShareofitemsstoleninhomebreak-insinAustraliaFY2021,bytypeShareofstolenitems6%

8%0%2%4%10%12%14%16%18%20%19.9%22%PersonalitemsBicycles/sportingequipmentMoney,purse,orwalletTools17.9%15.7%14.9%Computerequipment6.1%Personalelectronicoraudio/visualequipmentMobilephoneorsmartphoneAlcoholorfood5.1%4.1%3.8%Other10.1%6Description:Infinancialyear2021,around19.9percentofhouseholdsinAustraliathatexperiencedarecenthomebreak-inhadpersonalitemsstolen.Personalitemsincludedhandbags,jewelry,clothing,keys,bags,andsunglasses.

ReadmoreNote(s):Australia;financialyear2021;mostrecentexperienceofabreak-ininthelast12monthsSource(s):AustralianBureauofStatisticsDistributionofhomesecuritysystemsinAustraliaasofAugust2022,bystateShareofhomesecuritysystemsinAustralia2022,bystateNohomesecurityAlarms9.1%CamerasAlarmsandcameras100%90%80%70%60%50%40%30%20%10%0%12.4%13.8%11.8%10.2%13.9%12.4%13.9%15.3%17.3%16.3%18.3%18.7%8.6%20.7%16.4%15.8%20.8%63.6%57.4%57.3%57.9%50%48.1%AustraliaNewSouthWalesQueenslandVictoriaSouthAustraliaWesternAustralia7Description:AccordingtoasurveyconductedinAustraliainAugust2022,almost60percentofrespondentsdidnothaveahomesecuritysystem.Around16.4percentofrespondentsreportedhavinganalarmastheirhomesecuritysystem.

ReadmoreNote(s):Australia;August2022;1001respondentsSource(s):CompareTheMarketCHAPTER

02GlobalhomesecuritymarketSmarthomesecuritymarketrevenueworldwidefrom2018to2026(inbillionU.S.dollars)Smarthomesecuritymarketvalueworldwide2018-2026876546.815.054.33.2732102.692.62.492.14201820192020202120222023*2025*2026*9Description:Theglobalsmarthomesecuritymarketwasvaluedat2.14billionU.S.dollarsin2018.In2022theglobalsmarthomesecuritymarketincreasedto3.27billionU.S.dollarsinrevenue.By2025,themarketisforecasttoexceedfivebillionU.S.dollarsinrevenue.ReadmoreNote(s):Worldwide;2018to2022;*ForecastReadmoreSource(s):BRCWorldwideSmartHomesecuritypenetrationratein2026,segmentSmartHomesecuritypenetrationrate2026,bysegmentSmartsecuritycamerasSmartlocksSmokedetectorsMotiondetectorsFlooddetectorsI-surveillance-sAALproducts7.1%8.0%7.0%6.0%5.0%4.0%3.0%2.0%1.0%0.0%-1.0%6.2%5.4%4.5%5.2%4.7%3.9%4.3%3.9%3.3%3.4%3.2%2.7%2.7%2.5%2.1%2%1.9%1.7%0.6%1.6%1.5%0.5%1.4%1%1.4%1.3%0.5%1.2%0.5%1%0.7%1%0.9%0.8%0.3%0.7%0.6%0.6%0.5%0.4%0.3%0.3%0.3%0.3%0.3%0.3%0.3%0.2%0.2%0.2%0.2%0.2%0.1%0.1%0.1%0.1%0.1%0.1%0%0%0%0%0%0%0%201720182019202020212022202320242025202610Description:In2021,smartsecuritycamerashadthehighestpenetrationrateamongsmarthomesecuritydevicesworldwide.Penetrationofsuchdevicesisexpectedtoclimeto7.1percentby2026.

ReadmoreNote(s):WorldwideSource(s):ConsumerMarketInsightsRevenueofthesmarthomesegmentsecurityinAsiafrom2019to2028(inmillionU.S.dollars)RevenueofthesmarthomesegmentsecurityinAsia2019-202818,00016,00014,00012,00010,0008,0006,0004,0002,0000201920202021202220232024202520262027202811Description:Therevenueinthe'Security'segmentofthesmarthomemarketinAsiawasforecasttocontinuouslyincreasebetween2023and2028byintotal7.3billionU.S.dollars(+87.92percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach15.5billionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'Security'segmentofthesmarthomemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Asia;2019to2028Source(s):Residentialalarmmonitoringaccountsworldwidefrom2017to2021(inmillions)Worldwidemarketforresidentialalarmmonitoringaccounts2017-2021504644.544.2454035302520151054341.502017201820192020*2021*12Description:Theglobalresidentialalarmmonitoringmarket,whichhashistoricallybeenarelativelyrecession-resistantindustry,isexpectedtobenegativelyimpactedbythecoronavirus(COVID-19)pandemic.Themarketduring2020wasforecasttoremainrelativelyflat,however,2021isexpectedtoseemoregains,reachingahighof46millionmonitoringaccounts.Forfurtherinformationaboutthecoronavirus(COVID-19)pandemic,pleasevisitourdedicatedFactsandFigurespage.

ReadmoreNote(s):Worldwide;2017to2020;*ForecastReadmoreSource(s):Omdia;estimatesSmartdoorbell/digitaldoorlocksystemmarketrevenueestimatecomparisonworldwidefrom2020to2028(inbillionU.S.dollars)Globalsmartdoorbell/digitaldoorlockmarket2020-2028360ResearchReports(Smartdoorbell-January2020)Technavio(Digitallocksystem-November2020)WiseGuysReports(Smartlocks-March2021)LPInformationInc(Smartdoorbell-March2021)AbsoluteReports(Smartlocks-February2021)ResearchandMarkets(Smartdoorbellmarket-December2021)DigitalJournal(Smartdoorbellmarket-November2022)504540353025201510543.9830.3713.81814.614.0713.3911.76.875.844.954.693.302020202120222026*2027*202813Description:Theglobalsmartdoorbellmarketisforecasttogrowsteadilyoverthenextfewyearstomorethan40billionU.S.dollarsinrevenue.In2022,therevenueestimatesfortheglobalsmartdoorbellmarketwentupto13billionU.S.dollars.Thisisclosetopredictionsinthepreviousyear.ReadmoreNote(s):Worldwide;2019to2022;*ForecastReadmoreSource(s):360ResearchReports;AbsoluteReports;LPI;MarketWatch;ResearchandMarkets;TechNavioCHAPTER

03AustraliasmarthomesecurityAveragenumberofinternet-connecteddevicesperhouseholdinAustraliain2020and2021withaforecastfor2025Averagenumberofinternet-connecteddevicesinhouseholdsinAustralia2020-202540353033.82520.519.6201510502020*2021**2025**15Description:In2021,therewasanaverageof20.5internet-connecteddevicesperhouseholdinAustralia.Thisnumberwasforecasttoreach33.8by2025.Accordingtothesource,thestrongestgrowingsegmentsweresmartsecurity,smartoutlets,andsmartgardendevices.ReadmoreNote(s):Australia;2020and2021;*Estimate.**Forecast.ReadmoreSource(s):TelsyteAttitudestowardssmarthomesinAustraliain2022AttitudestowardssmarthomesinAustralia2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%42%HomesafetyisespeciallyimportanttomeMakingmyhomeenvironmentallyfriendlyisimportanttomeIt'stooexpensivetoturnmyhomesmart33%28%28%IlikebeingabletoconnectmyhomeappliancestotheinternetIlikebeingabletomonitorandcontrolmyhomewhileIamawayIamworriedthatpeoplecanspyonmethroughmydevicesSmartappliancesanddevicesinmyhomecanhelpmesavemoneySmartHomedevicesaretoocomplicatedforme25%25%22%16%14%Noneoftheabove16Description:ThedisplayeddataonattitudestowardssmarthomesshowsresultsoftheGlobalConsumerSurveyconductedinAustraliain2022.Some42percentofrespondentsansweredthequestion"WhichofthefollowingstatementsaboutSmartHomesapplytoyou?"with"Homesafetyisespeciallyimportanttome".ReadmoreNote(s):Australia;July5,2021toJune22,2022;2030respondents;18-64years;residentialonlinepopulationSource(s):ConsumerInsightsPenetrationrateofthesmarthomemarketinAustraliain2022,bysegmentAustralia:penetrationrateofsmarthomesin2022,bysegment25%20.73%19.84%20%15%10%5%18.09%16.55%14.74%13.4%0%Comfort&LightingControl&ConnectivitySecuritySmartAppliancesEnergyManagementHomeEntertainment17Description:Concerningthesixselectedsegments,thesegmentComfort&Lightinghasthelargestindicator'HouseholdPenetrationRate'with20.73percent.Contrastingly,HomeEntertainmentisrankedlast,with13.4percent.Theirdifference,comparedtoComfort&Lighting,liesat7.33percentagepoints.ReadmoreNote(s):Australia;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsBuildingsafety/securitysmarthomedeviceownershipofconsumersinAustraliain2022Buildingsafety/securitydeviceownershipinAustralia202280%70%60%50%40%68%30%18%20%10%0%15%11%SmartsecuritycamerasSmartlocksConnecteddetectorsforhazardprevention(e.g.smoke,floodormotiondetectors)Noneoftheabove18/statistics/1338945/building-safety-security-device-ownership-in-australiaThisstatisticshowsresultsfromtheGlobalConsumerSurveyconductedinAustraliain2022.Participantswereaskedaboutsmarthomedeviceownership.About18percentofAustralianrespondentsstatedthattheyownsmartsecuritycameras.ReadmoreNote(s):Australia;July5,2021toJune22,2022;1751respondents;18-64years;respondentswhoownSmartHomedevicesSource(s):ConsumerInsightsRevenueofthesmarthomesegmentsecurityinAustraliafrom2019to2028(inmillionU.S.dollars)RevenueofthesmarthomesegmentsecurityinAustralia2019-2028800700600744.74698.51652.28602.29553.14502.945004003002001000458.19437.18320.04281.23201920202021202220232024202520262027202819Description:Therevenueinthe'Security'segmentofthesmarthomemarketinAustraliawasforecasttocontinuouslyincreasebetween2023and2028byintotal241.8millionU.S.dollars(+48.08percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach744.74millionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'Security'segmentofthesmarthomemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Australia;2019to2028Source(s):DigitalMarketInsightsSmarthomedeviceownershipinAustraliaasofSeptember2023SmarthomedeviceownershipinAustralia2023Shareofrespondents0%10%20%30%40%50%60%70%80%Yes,forentertainment(e.g.,Bluetoothspeakers,SmartTVs,streamingdevices)82%Yes,forbuildingsafety/security(e.g.,connectedsmokedetectors,connectedcameras)31%Yes,smartappliances(e.g.,robotvacuums,smartmicrowaves)Yes,forelectricityandlighting(e.g.,smartplugs,connectedlightbulbs)Yes,smartspeakerswithanintegratedvirtualassistant(e.g.,AmazonEcho)Yes,forenergymanagement(e.g.,connectedthermostats,temperaturesensors)IdonotownanySmartHomedevices28%27%23%22%13%Other3%20Description:Whenaskedabout"Smarthomedeviceownership",31percentofAustralianrespondentsanswer"Yes,forbuildingsafety/security(e.g.,connectedsmokedetectors,connectedcameras)".Thisonlinesurveywasconductedin2023,among1,867consumers.ReadmoreNote(s):Australia;October2022toSeptember2023;1867respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

04CybersecurityTotalmarketsizeofthecybersecurityindustryinAustraliafrom2019to2022(inmillionU.S.dollars)MarketsizeofcybersecurityindustryAustralia2019-20225,0004,5004,0004,5404,2304,1203,6403,5003,0002,5002,0001,5001,00050002019202020212022*22Description:ThetotalmarketsizeofthecybersecurityindustryinAustraliawasestimatedtoreachover4.5billionU.S.dollarsin2022.Accordingtothesource,thefederalgovernmentwasthelargestend-usermarketforcybersecuritysalesinthecountry.

ReadmoreNote(s):Australia;2019to2022;*2022estimates.Totalmarketsizeistotallocalproductionplusimports,minusexports.ReadmoreSource(s):InternationalTradeAdministrationDistributionofcybercrimeincidentsreportedtotheAustralianCyberSecurityCentreinAustraliainfinancialyear2022,bytypeShareofcybercrimeincidentsreportedtoACSCinAustraliaFY2022,bytype30%26.9%25%20%14.4%15%10%5%12.6%12.2%6.12%4.36%3.92%3.01%2.64%2.6%2.58%2.22%1.94%

1.79%1.75%0.59%0.37%0%23Description:Inthe2022financialyear,overonequarterofcybercrimeincidentsreportedtotheAustralianCyberSecurityCentrewerefraudrelated.Thesecondhighestshareofreportedthreatswereshoppingrelated.

ReadmoreNote(s):Australia;financialyear2022;Australia'sfinancialyearrunsfromJuly1toJune30;forexample,financialyear2017startsonJuly1,2016andendsonJune30,2017.Source(s):AustralianCyberSecurityCentreDistributionofcybercrimeincidentsreportedtotheAustralianCyberSecurityCentreinAustraliainfinancialyear2022,byjurisdictionShareofcybercrimeincidentsreportedtoACSCinAustraliaFY2022,bystate35%29%30%25%20%15%10%5%27%22%11%6%2%2%1%0%QueenslandVictoriaNewSouthWales

WesternAustralia

SouthAustraliaTasmaniaAustralianCapital

NorthernTerritoryTerritory24Description:Inthe2022financialyear,29percentofcybercrimeincidentsreportedtotheAustralianCyberSecurityCentrewerefromthestateofQueensland.ThesecondhighestshareofreportedthreatswerefromVictoria.

ReadmoreNote(s):Australia;financialyear2022;Australia'sfinancialyearrunsfromJuly1toJune30;forexample,financialyear2017startsonJuly1,2016andendsonJune30,2017.Source(s):AustralianCyberSecurityCentreNumberofreportedransomwareandmalwareattacksinAustraliain2022,bylocationNumberofransomwareandmalwareattacksinAustralia2022,bylocation6005145004244003673002001000181WA169SA53461313NSWVICQLDACTTASNTOverseas25Description:In2022inAustralia,over500reportsofransomwareandmalwareattacksweremadetotheAustralianCompetitionandConsumerCommissionbypeopleinNewSouthWales,resultingincloseto47thousandAustraliandollarsinmoneylost.InVictoria,over120thousandAustraliandollarswerereportedlylosttomalwareandransomwareattacks.ReadmoreNote(s):Australia;August2022Source(s):ACCCNumberofreportedransomwareandmalwareattacksinAustraliain2022,byagegroupNumberofreportedransomwareandmalwareattacksinAustralia2022,by