巴塞罗那足球俱乐部（FC Barcelona）市场前景及投资研究报告-培训课件外文版2024.6欧冠姆巴佩

COMPANIES

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PRODUCTSFCBarcelonaCHAPTER

01LaLigaRevenueoftheBigFivesoccerleaguesinEuropefrom2012/13to2021/22,withaforecastto2023/24,byleague(inmillioneuros)RevenueoftheleadingEuropeansoccerleagues2012-2024,byleaguePremierLeagueBundesligaLaLigaSerieALigue17,5006,5005,5004,5003,5002,5001,5005002012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/232023/243Description:Inthe2021/22season,EnglishPremierLeagueclubsgeneratedmorerevenuethanallBundesligaandLaLigaclubscombined,withatotalrevenueofaround6.44billioneuros.Thishasbeenforecasttoriseto6.66billioneurosby2023/24.Meanwhile,Ligue1generatedtheleastrevenueoutoftheBigFiveleagues,withatotalrevenueofjustovertwobillioneuros.ReadmoreNote(s):Europe;2012/13to2021/22Source(s):DeloitteBrandvalueofselectedclubsinLaLigain2023(inmillionU.S.dollars)BrandvalueofselectedLaLigaclubs2023BrandvalueinmillionU.S.dollars02004006008001,0001,2001,4001,6001,513RealMadridBarcelona1,425570AtléticoMadridSevilla196159143139117112RealBetisVillarrealRealSociedadAthleticBilbaoValencia4Description:In2023,RealMadridhadahigherbrandvaluethananyotherLaLigaclubatover1.5billionU.S.dollars.Meanwhile,Barcelona'sbrandvalueamountedtoslightlyover1.4billionU.S.dollars.ReadmoreNote(s):Spain;2023Source(s):BrandFinanceBroadcastrevenueearnedbyclubsinLaLigain2022/23,byclub(inmillioneuros)LaLigabroadcastingpayments2022-2023,byclubBroadcastingpaymentinmillioneuros60

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10002040120140160180RealMadridBarcelonaAtléticoMadridSevilla155.79155.1120.4383.31RealBetisValenciaRealSociedadAthleticBilbaoVillarreal70.9367.6565.9164.3163.35GetafeEspanyolCeltaVigoOsasuna53.3851.2451.1749.655Description:In2022/23,RealMadridearnedaround155.8millioneurosinbroadcastingpaymentsfromLaLiga,morethananyotherclub.Barcelonawasnotfarbehind,receivingjustover155millioneuros.

ReadmoreNote(s):Spain;2022/23;revenuebeforeadjustmentsSource(s):LigaNacionaldeFútbolProfesionalAnnualrevenueearnedfromshirtsponsorshipdealsbyselectedclubsinLaLigain2023/24,byclub(inmillioneuros)YearlyvalueofshirtsponsordealsinLaLiga2023-2024,byclub80707070605040302010040RealMadrid(Emirates)Barcelona(Spotify)AtléticoMadrid(RiyadhAir)6Description:In2023/24,bothRealMadridandBarcelonaearned70millioneurosayearfromshirtsponsorshipdeals-morethananyotherclubworldwide.Meanwhile,AtléticoMadrid'sdealwithRiyadhAirwaswortharound40millioneurosayear.

ReadmoreNote(s):Spain;2023/24Source(s):FootballBenchmarkCapacityofstadiumsinLaLigain2023/24CapacityofLaLigastadiums2023-2024Stadiumcapacity010,00020,00030,00040,00050,00060,00070,00080,00090,000SantiagoBernabéu(RealMadrid)CivitasMetropolitano(AtléticoMadrid)BenitoVillamarín(RealBetis)SanMamés(AthleticBilbao)OlímpicLluísCompanys(Barcelona)Mestalla(Valencia)81,04470,46060,72153,28949,47249,430RamónSánchezPizjuán(Sevilla)RealeArena(RealSociedad)EstadiodeGranCanaria(LasPalmas)MallorcaSonMoix(Mallorca)AbancaBalaídos(CeltaVigo)ElSadar(Osasuna)43,88339,31332,40026,02024,87023,57623,500LaCerámica(Villarreal)7Description:TheBernabéuwasLaLiga'slargeststadiumin2023/24,beingabletoaccommodateover81,000spectators.CivitasMetropolitano,hometoAtléticoMadrid,wasthesecond-largestvenue,withacapacityofover70,000.Duringthepreviousseason,theꢀLaLiga'stotalattendancereacheditshighestpeaksince2009/10,atmorethan11million.ReadmoreNote(s):Spain;2023/24Source(s):TransfermarktAveragematchattendanceinLaLigain2022/23,byclubAverageattendanceinLaLiga2022-2023,byclubAverageattendance010,00020,00030,00040,00050,00060,00070,00080,00090,000BarcelonaRealMadridAtléticoMadridRealBetisAthleticBilbaoValencia83,49856,64455,80049,74043,48840,602SevillaRealSociedadEspanyolRealValladolidElche35,57132,18621,60120,94319,87519,65517,741OsasunaCádiz8Description:In2022/23,BarcelonahadthehighestaveragematchattendanceinLaLiga,typicallyattractingcrowdsofover83,000toCampNou.Meanwhile,RealMadrid'saverageattendanceamountedto56,644.

ReadmoreNote(s):Spain;2022/23Source(s):TransfermarktCHAPTER

02FinancialsTotalrevenueofFCBarcelonafrom2018/19to2022/23(inmillioneuros)FCBarcelonatotalrevenue2018-202390084180080070060050040030020010007136385822018/192019/202020/212021/222022/2310Description:FCBarcelona'stotalrevenuegrewbyaround25percentin2022/23,amountingtoaround800millioneuros.Overall,theclubrankedfourthworldwideintermsoftotalrevenue.

ReadmoreNote(s):Spain;2018/19to2022/23Source(s):DeloitteRevenueofFCBarcelonafrom2018/19to2022/23,bystream(inmillioneuros)FCBarcelonarevenue2018-2023,bystreamMatchdayBroadcastingCommercial9008007003846004122223382495004002842512772902983002001000158166127103162020/212018/192019/202021/222022/2311Description:FCBarcelonageneratedaround800millioneurosinthe2022/23season,withoverhalfofthisamountcomingfromcommercialsales.Meanwhile,broadcastingpaymentscontributedaround222millioneurostotheclub'sfinances.

ReadmoreNote(s):Spain;2018/19to2022/23Source(s):DeloitteBrandvalueofFCBarcelonafrom2011to2023(inmillionU.S.dollars)FCBarcelonabrandvaluation2011-20231,8001,5631,5651,6001,4001,2001,0008001,5361,5111,4871,4181,4259937736296225805726004002000201120122013201420152016201720182019202020212022202312Description:ThebrandvalueoftheSpanishsportsclubFCBarcelonaamountedtomorethan1,4millionU.S.dollarsinearly2023,whichisthelowestfigurerecordedsince2017.ThoughFCBarcelonaismostlyknownforitsmen'ssoccerteam,theclubisalsoinvolvedinothersportdisciplines.ReadmoreNote(s):SpainSource(s):BrandFinanceMidpointenterprisevalueofFCBarcelonafrom2016to2023(inmillioneuros)FCBarcelonaenterprisevalue2016-20234,0003,5003,0003,5043,1932,8692,8142,7582,7652,7832,6762,5002,0001,5001,00050002016201720182019202020212022202313Description:In2023,FCBarcelona'senterprisevalueamountedtoover3.5billioneuros,representinganincreaseofaround25percentonthepreviousyear.Overall,theclubrankedsixthinEuropeintermsofenterprisevalue.

ReadmoreNote(s):Spain;2016to2023Source(s):FootballBenchmarkWomen'ssoccerclubswiththehighestrevenueworldwidein2022/23(inmillioneuros)Leadingwomen'ssoccerclubsworldwide2022-2023,byrevenueTotalrevenueinmillioneuros0246810121416BarcelonaManchesterUnitedRealMadrid13.487.4ManchesterCityArsenal5.35.3Chelsea4.1ParisSaint-GermainEintrachtFrankfurtBayernMunichTottenhamHotspurLiverpool3.73.63.12.62.1BenficaEvertonWestHamUnitedJuventus1.51.31.21.214Description:Inthe2022/23season,Barcelonahadthehighestrevenueoutofanywomen'sdomesticsoccerclubworldwide,generatingaround13.4millioneuros.ManchesterUnitedplacedsecond,withatotalrevenueofaroundeightmillioneuros.

ReadmoreNote(s):Europe;2022/23Source(s):DeloitteCHAPTER

03ClubrecordsNumberoftrophieswonbyFCBarcelonaasofMarch2024,bycompetitionNumberoftitleswonbyFCBarcelona1899-2024,bycompetitionNumberoftrophies15051020253035CopadelReyLaLiga3127SpanishSuperCupUEFAChampionsLeague*UEFASuperCup1455UEFACupWinners'CupFIFAClubWorldCup4316Description:Asof2024,FCBarcelonahadwontheCopadelReyon31occasions-morethananyotherteaminSpain.Meanwhile,theclubhaswontheUEFAChampionsLeaguefivetimes.

ReadmoreNote(s):Spain;asofMarch19,2024;*includingEuropeanCup.ReadmoreSource(s):FCBarcelonaClubswiththemostUEFAChampionsLeaguetitlesasof2023MostChampionsLeaguetitles1955-2023,byclubNumberoftitles0246810121416RealMadridACMilan147Liverpool66BayernMunichBarcelonaAjax54ManchesterUnitedInter33JuventusChelseaPortoBenfica22222NottinghamForest17Description:Asof2023,RealMadridhadwontheUEFAChampionsLeague(UCL)morethananyotherclub,withatotalof14titles.Meanwhile,ACMilanhadwonthesecond-mosttitles,withseven.Inthe2022/23season,ManchesterCitywonthecompetitionforthefirsttime,withagoalfromRodrienoughtodefeatthree-timewinnersInterinthefinal.ReadmoreNote(s):Europe;1955to2023;includingEuropeanCuptitlesSource(s):UEFAClubswiththemostUEFAWomen'sChampionsLeaguetitlesasof2023MostWomen'sChampionsLeaguetitles2001-2023,byclubNumberoftitles0123456789OlympiqueLyonEintractFrankfurtBarcelona842222TurbinePotsdamUmeåIKVfLWolfsburgArsenal11MSVDuisburg18Description:Asof2023,OlympiqueLyonhadwonthemostUEFAWomen'sChampionsLeaguetitles,withatotalofeight.Theteam'slastsuccesscameinthe2021/22season.Meanwhile,BarcelonadefeatedVfLWolfsburg3-2inthe2022/23final.

ReadmoreNote(s):Europe;asofJune5,2023Source(s):ClubswiththemostLaLigatitlesasof2024MostLaLigatitles1929-2024,byclubNumberoftitles0510152025303540RealMadridBarcelona362711AtléticoMadridAthleticBilbaoValencia86RealSociedadDeportivoLaCoruñaRealBetis2111Sevilla19Description:RealMadridwonLaLigaforthe36thtimein2023/24,reclaimingthetitlefromarch-rivalsBarcelona.ꢀLosBlancoshavealsowontheUEFAChampionsLeaguemoretimesthananyotherclub.

ReadmoreNote(s):Spain;asofMay2024Source(s):ClubswiththemostCopadelReytitlesasof2023MostCopadelReytitles1903-2023,byclubNumberoftitles05101520253035BarcelonaAthleticBilbaoRealMadridAtléticoMadridValencia312320108RealZaragozaSevilla65Espanyol4RealBetis33RealUniónDeportivoLaCoruñaRealSociedadArenasClub22120Description:Asof2023,BarcelonahadwonmoreCopadelReytitlesthananyotherteam,with31intotal.Meanwhile,AthleticBilbaoandRealMadridhavewon23and20cuptitlesrespectively.ReadmoreNote(s):Spain;asofMay2023Source(s):RealFederaciónEspañoladeFútbolPlayerswhohaveplayedthemostgamesforFCBarcelonaasofMay2023PlayerswiththemostappearancesforFCBarcelona1899-2023Numberofgamesplayed0100200300400500600700800900LionelMessiXavi778767SergioBusquetsAndresIniestaGerardPique71967461621Description:AsofMay2023,LionelMessihadmadethemostappearancesforFCBarcelona,withatotalof778.Meanwhile,Xavimade767appearancefortheclubasaplayer-latertakingoverasmanagerin2021.

ReadmoreNote(s):Spain;asofMay11,2023Source(s):Website()PlayerswiththemostappearancesinmatchesbetweenBarcelonaandRealMadridasofJanuary2024PlayerswiththemostElClásicoappearances2024Numberofappearances20

25051015303540455055SergioBusquets(Barcelona)SergioRamos(RealMadrid)LionelMessi(Barcelona)KarimBenzema(RealMadrid)ManoloSanchís(RealMadrid)FranciscoGento(RealMadrid)Xavi(Barcelona)4845454442424240GerardPiqué(Barcelona)AndrésIniesta(Barcelona)FernandoHierro(RealMadrid)Raúl(RealMadrid)38373737IkerCasillas(RealMadrid)Santillana(RealMadrid)3522Description:AsofJanuary2024,SergioBusquetshadplayedinmoreClásicosthananyotherplayer,withatotalof48appearances.Meanwhile,LionelMessiplayedagainstRealMadrid45timesduringhistimeatBarcelona.

ReadmoreNote(s):Spain;asofJanuary15,2024Source(s):SillySeasonCHAPTER

04SupportNumberofFCBarcelonafollowersonsocialmediaasofMarch2024,byplatform(inmillions)FCBarcelona:numberofsocialmediafollowers2024,byplatform14012612010080604020011348.73316.7InstagramFacebookX(formerlyTwitter)TikTokYouTube24Description:AsofMarch19,2024,FCBarcelonahadaround126millionfollowersonInstagram,aswellas113millionfollowersonFacebook.Acrossallplatforms,theclub'ssocialmediafollowingamountedtoover337million.

ReadmoreNote(s):Spain;asofMarch19,2024Source(s):Facebook;Instagram;TikTok;Twitter;YouTubeNumberofofficialFCBarcelonafanclubsworldwidein2021/22,bylocationFCBarcelonafanclubsworldwide2021-2022,bylocation1,4001,2001,0008001,2646696004384001572000CataloniaRestofSpainRestoftheworldTotal25Description:Inthe2021/22season,therewasatotalof1,264FCBarcelonafanclubsworldwide.Cataloniaaccountedfor438fanclubs,whiletherestofSpainaccountedfor669fanclubs.Only157fanclubswerelocatedoutsideofSpain.

ReadmoreNote(s):Worldwide;2021/22Source(s):FCBarcelonaAveragematchattendanceofFCBarcelonafrom2013/14to2022/23FCBarcelonaaveragematchattendance2013-20