全球摄像头行业市场前景及投资研究报告-培训课件外文版2024.6

DIGITAL

&

TRENDSCamerasCHAPTER

01OverviewRevenueofthedigitalcamerasindustryworldwide2018-2028(inbillionU.S.dollars)Revenueofthedigitalcamerasindustryworldwide2018-20283025.525.1524.7224.424.0825201510523.4923.2222.8921.2618.5518.210201820192020202120222023202420252026202720283Description:Theglobalrevenueinthe'DigitalCameras'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.4billionU.S.dollars(+5.81percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach25.5billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsVolumeofdigitalcamerasWorldwide2018-2028(inmillionunitssold)VolumeofdigitalcamerasWorldwide2018-202814012010080133.31131.6129.52128.08126.64124.16123.01120.51112.0497.8995.946040200201820192020202120222023202420252026202720284Description:Theglobalvolumeinthe'DigitalCameras'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal6.7millionpieces(+5.29percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach133.31millionpiecesandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsAveragedigitalcameraspriceWorldwide2018-2028(inU.S.dollars)AveragedigitalcameraspriceWorldwide2018-2028250216.74217.92219.09214.52215.61212.38213.44211.05209.43207.32204.66200150100500201820192020202120222023202420252026202720285Description:Theglobalpriceperunitinthe'DigitalCameras'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal4.6U.S.dollars(+2.14percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach219.09U.S.dollarsandthereforeanewpeakin2028.Notably,thepriceperunitofthe'DigitalCameras'segmentoftheconsumerelectronicsmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsCIPAcompanies'productionofdigitalstillcamerasworldwidefrom1999to2023(inmillionunits)ProductionofdigitalcamerasbyCIPAcompanies1999-2023140120121.77114.62116.17103.04100.98100.3710077.6380604020063.5861.0159.443.3942.7735.2225.0923.8523.3719.515.9614.8610.828.74

8.34

8.037.875.061999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

20236Description:LookingatthetotalnumberofdigitalstillcamerasproducedbyCIPAcompanieseachyearfrom1999to2023,weseeasteepdeclinesince2010.In2010,theproductionvaluestoodatover121millionunits.However,in2023,ithaddroppedtoaround7.87millionunits.ReadmoreNote(s):Worldwide;1999to2023;CIPACompaniesSource(s):CIPACIPAcompanies'shipmentsofdigitalstillcamerasworldwidefrom1999to2023(inmillionunits)CIPAcompanies:shipmentsofdigitalcameras1999-2023140120100121.46115.52119.76105.86100.3798.1478.9880604020064.7762.8459.7743.4143.4335.424.5524.19

24.9819.4214.7515.2210.348.89

8.368.07

7.725.091999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

20237Description:In2023,thenumberofcamerasshippedhaddecreasedtoabout7.72millionunitscomparedtoover115millionin2011.BasedonCIPAmembercompanies'globalshipmentsofdigitalcamerasfrom1999to2023,thereisasharpdropinshipmentsworldwide.ReadmoreNote(s):Worldwide;1999to2023;CIPACompaniesSource(s):CIPAShipmentforecastforlensesanddigitalcamerasworldwidefor2024,bytype(inmillionunits)Globalshipmentforecastoflensesanddigitalcameras2024,bytype121089.575.8964201.52Built-inlenscamerasInterchangeablelenscamerasLensesforinterchangeablelenscameras8Description:AccordingtotheCIPA'sforecastfortheyear2024fordigitalcamerasandlensesshipments,interchangeablelenscameraswillbethemajorsegment,witharound5.89millionunitsinshipmentsforecastfor2024.

ReadmoreNote(s):Worldwide;2023Source(s):CIPAOptoelectronicsemiconductormarketrevenueworldwidefrom2008to2024(inbillionU.S.dollars)Optoelectronicsemiconductormarketrevenueworldwide2008-20245045403543.9143.443.3242.5841.5640.438.0334.8133.2631.9929.873025201510527.5726.223.0921.717.917.042009020082010201120122013201420152016201720182019202020212022202320249Description:In2023,optoelectronicsemiconductorsalesworldwidereached42.58billionUSdollars.In2024,thesalesrevenueisexpectedtoamountto43.32billionUSdollars,amarginalincreaseofjust1.7percentascomparedtothepreviousyear.

ReadmoreNote(s):Worldwide;2008to2023Source(s):WSTSCHAPTER

02SegmentsProductionofdigitalstillcameraswithbuilt-inlensandinterchangeablelensbyCIPAcompaniesfrom2003to2023CIPAproductionofdigitalcamerasbylenstype2003-2023Camerawithbuilt-inlensCamerawithinterchangeablelens140,000,000120,000,000100,000,00080,000,00060,000,00040,000,00020,000,00002003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

202311Description:Shipmentsofdigitalcameraswithbuilt-inlensandinterchangeablelensfromthemanufacturerspartofCIPAdecreasedfrom2003to2023.Lessthantwomilliondigitalcameraswithbuilt-inlenswereproducedbythesecompaniesin2023.

ReadmoreNote(s):Worldwide;2003to2023;CIPACompaniesSource(s):CIPAGlobalshipmentsofdigitalstillcameraswithabuilt-inlensorinterchangeablelensbyCIPAcompaniesfrom2003to2023ShipmentsofCIPAdigitalcamerasbylenstype2003-2023Camerawithbuilt-inlensCamerawithinterchangeablelens140,000,000120,000,000100,000,00080,000,00060,000,00040,000,00020,000,00002003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

202312/statistics/264380/shipped-digital-cameras-by-lens-typeThenumberofdigitalcameraswitheitherabuilt-inlensoraninterchangeablelensshippedworldwidefrom2003to2023declinedsharplysince2011.Lessthantwomilliondigitalcameraswithbuilt-inlenseswereshippedbyCIPAcompaniesin2023.ReadmoreNote(s):Worldwide;2003to2023;CIPAcompanies;*TheabbreviationCIPAstandsfor"Camera&ImagingProductsAssociation"andisthetradeassociationfortheJapanesephotoindustry.Followingproducerswereincludedinthefield"digital[...]

ReadmoreSource(s):CIPAUnitshipmentsofdigitalsingle-lensreflex(DSLR)camerasbyCIPAcompaniesfrom2012to2023(inmillions)DSLRcamerashipmentsworldwide2012-20231816.21613.83141210810.559.718.457.66.6264.542.382.221.8421.18020122013201420152016201720182019202020212022202313Description:Thenumberofdigitalsingle-lensreflex(DSLR)camerashipmentsworldwidehasbeenonadownhillridesince2012.In2023,atotalofaround1.18millionDSLRcameraswereshippedbyCIPAcompaniesallovertheworld.Despitethedeclineinshipments,theaveragepriceofdigitalcamerasperunitwillcontinuetoremainstable.ReadmoreNote(s):Worldwide;2012to2022;CIPAcompanies;*CIPAstandsfor"Camera&ImagingProductsAssociation",whichisthetradeassociationoftheJapanesephotoindustry.Thesection"digitalcameras"includesthefollowingproducers:Olympus,[...]

ReadmoreSource(s):CIPAUnitshipmentsofdigitalmirrorlesscamerasbyCIPAcompaniesfrom2012to2023(inmillions)Mirrorlesscamerashipmentsworldwide2012-20236.05.04.03.02.01.00.020122013201420152016201720182019202020212022202314Description:Thenumberofdigitalmirrorlesscamerasshippedgloballyfrom2012to2023showedminorfluctuationsinnumbers.In2023,atotalofaroundfivemilliondigitalmirrorlesscameraswereshippedbyCIPAcompaniesallovertheworld.

ReadmoreNote(s):Worldwide;2012to2023;CIPAcompaniesSource(s):CIPACHAPTER

03CompaniesMarketshareofleadingdigitalcameramanufacturersworldwideasofDecember2023,bysalesvolumeGlobaldigitalcameramanufacturersmarketshare2023Other5.6%Panasonic4.3%Fujifilm5.8%Nikon11.7%Canon46.0%Sony26.1%16Description:Canondominatedtheglobaldigitalcameramarketin2023,accountingfornearlyhalfofit.SonyandNikonfollowedintheranking,with26and12percentofthemarket,respectively.Panasonicrecordedamarketsharebelowfivepercent.

ReadmoreNote(s):Worldwide;2023Source(s):Nikkei;TechnoSystemsResearchLeading20digitalcamerasworldwideasofMay2023,byDxOMarkscoreTop20digitalcamerasworldwide2023,byDxOMarkscoreDxOMarkoverallscore020406080100120HasselbladX1D-50cPentax645ZLeicaM11102101100PanasonicLumixDC-S1RNikonD850SonyA7RIIINikonZ7II100100100100SonyA7RIVNikonZ7999998SonyA1NikonZ9SonyA7RII9898NikonD8109717Description:TheHasselbladX1D-50cisoneofthebestcommerciallyavailablemedium-formatsensorsintheworld,takingthetopspotwithaDxOMarkoverallsensorscoreof102.Closelyfollowedbyfull-framecamerasfromLeicaM11,PanasonicLumixDC-S1R,NikonD850,andSonyA7RIIIwithanoverallscoreof100.DxOMarkisanindependentbenchmarkthatscientificallyassessesthequalityofsmartphonecameras,audioanddisplay,lenses,anddigitalcameras.

ReadmoreNote(s):Worldwide;May2023;DxOMarkrankingSource(s):DxOMarkActioncameraswiththehighest4KframeratesasofMarch2024(infps)Actioncameraswiththehighest4Kframeratesworldwide202241401201201201201201008060402003030GoProHero12BlackGoProHero10BlackDJIOsmoAction4Insta360AceProOlympusToughTG-6AkasoBrave7LE18Description:AsofMarch2024,mostactioncamerashad4Kvideocapabilitiesof120fps,suchasGoProsHero12and10,DJIOsmoActoin4,andInsta360AcePro.Bycontrast,theactioncamerasOlympusToughTG-6andAkasoBrave7LEhada4Kvideoframerateof30fps.ReadmoreNote(s):Worldwide;March2024Source(s):TechRadarCanon'snetsalesbysegmentworldwidefrom2006to2023(inbillionYen)Canonnetsalesworldwide2007-2023,bysegmentPrintingImagingMedicalIndustrialOthersandCorporate5,0004,500549.98587.9189.79314.724,000

584.493,500212.35329.23522.41456.0731.7374.87

398.77

524.65448.9

343.1

263.8805.21432.96186.59337.72553.78420.86407.84,405.9737.95438.53513.33584.66

436.19357.99301.13,0002,5002,0001,5001,000500437.58008.1440.4654.81436.07712.24480.36861.63391.3803.48312.0136.1095.2653.53807.41477.52007346.02023250.22006246.62008261.92022078.7

110.8987.22010000.02013938.82021917.92011865.92017,757.52012807.82016,807.3

,702.6645.02009440.220200201420152018201919Description:Overtheperiodfrom2006to2023,Canon'snetsalesfluctuated.Asof2023,Canon'ssalesgeneratedfromtheImagingsegmentamountedtoaround861.6billionYen.TheleadingsegmentinthepastyearswasthePrintingsegment.

ReadmoreNote(s):Worldwide;2006to2023Source(s):CanonRevenueofNikonCorporationfromfiscalyear2014to2023(inbillionJapaneseyen)Nikon'srevenueFY2014-20231,200980.561,0008006004002000857.78841.04749.27717.08708.66628.11591.01539.61451.22201420152016*201720182019202020212022202320Description:TherevenueofNikonCorporationamountedtoapproximately628.1billionJapaneseyeninfiscalyear2023.NikonCorporationisaJapanesemultinationalcorporationspecializinginprecisionequipmentandimagingproducts.

ReadmoreNote(s):Worldwide,Japan;fiscalyear2014to2023;thecompany'sfiscalyearendsonMarch31ofthestatedyear;consolidatedfigures;*ChangefromJGAAPtoIFRSinfiscalyear2016.100Japaneseyenequal0.72U.S.dollarsor0.67eurosasof[...]

ReadmoreSource(s):NikonSony'srevenueworldwidebysegmentfiscalyears2011to2022(inbillionU.S.dollars)SalesandrevenueofSonyworldwidebybusinesssegment2011-2022Game&NetworkServicesImagingandSensingSolutionsSemiconductorsMusicFinancialServicesAllotherPicturesHomeEntertainment&SoundCorporateandeliminationElectronicsProducts&Solutions**MobileCommunicationsDevicesComponents100806040200-2020112012201320142015201620172018201920202021202221Description:RevenuegeneratedfromSony’sgameandnetworkservicesamountedto25.96billionU.S.dollarsinthecompany’s2022fiscalyear,makingitSony’slargestbusinesssegment.OthermajorbusinesssegmentsincludeMusicandPicturesservices,whichbroughtin9.84and9.76billionU.S.dollarsrespectivelyinthesamefiscalyear.Overall,Sony’srevenuereachedaround88billionU.S.dollarsinthatyear,makingitoneofthe100largestcompaniesworldwide.

ReadmoreNote(s):Worldwide;2011to2022;*Sony'sfiscalyearendedMarch31ofeachyear.*ThefiguresforFY2022werecalculatedbySource(s):SonybasedontheJapaneseYenfiguresprovidedbySonyandtheexchangerate1Japaneseyen=0.0071U.S.[...]

ReadmoreGoPro'srevenueworldwidefrom2012to2023(inmillionU.S.dollars)GlobalrevenueofGoPro2012-20231,8001,619.971,6001,394.211,4001,2001,00080060040020001,185.481,179.741,194.651,161.081,148.341,093.541,005.46965.74891.93526.02201220132014201520162017201820192020202120222023Year22Description:Between2012and2023,GoPro'sglobalrevenuefluctuated.In2023,thecompanygeneratedaglobalrevenueofaboutonebillionU.S.dollars.

ReadmoreNote(s):Worldwide;2012to2023Source(s):GoProRevenueofFujifilmHoldingsCorporationfromfiscalyear2013to2022(intrillionJapaneseyen)Fujifilm'srevenueFY2013-20223.53.02.862.532.462.462.422.432.432.52.01.51.00.50.02.322.322.19201320142015201620172018201920202021202223Description:TherevenueofFujifilmHoldingsCorporationamountedto2.86trillionJapaneseyeninfiscalyear2022,whichconstitutedanincreaseofabout330billionyencomparedtothepreviousfiscalyear.WhileFujifilmbecameknownforitsphotographyandimagingsolutions,ithasdiversifieditsportfolioinordertoadapttotheeffectsofdigitizationonitscoremarket.Abreakdownoftherevenuebysegmentshowsthatthehealthcarebusinessconstitutesthelargestsegmentofthecompany.

ReadmoreNote(s):Worldwide,Japan;fiscalyear2013to2022;thecompany’sfiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;consolidatedfiguresSource(s):FujifilmCHAPTER

04RegionalconsumptionCIPA*companies'shipmentsofdigitalstillcamerasfrom1999to2023,bydestination(inmillionunits)Shipmentsofdigitalstillcamerasbydestination1999-2023EuropeNorthandLatinAmerica**JapanChinaOtherregionsinAsia(withoutJapan)*1401201008060402001999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

202325Description:Between1999and2023,thenumberofdigitalcamerasshippedbyCIPA*companiestodifferentregionsarounddecreased.In2023,CIPAcompaniesshippedapproximately1.93milliondigitalcamerastoEurope.

ReadmoreNote(s):Worldwide;1999to2023;CIPACompanies;*TheabbreviationCIPAstandsfor"Camera&ImagingProductsAssociation".TheCIPAisthetradeassociationfortheJapanesephotoindustry.Includesdatafromthefollowingproducers:[...]

ReadmoreSource(s):CIPAShipmentsofdigitalstillcameraswithabuilt-inlensbyCIPAcompaniesfrom2003to2023,bydestination(inmillions)Shipmentsofdigitalcameraswithabuilt-inlens2003-2023,bydestinationJapanEuropeNorth-andLatinAmerica**AsiawithoutJapanOtherworldregions1201008060402002003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

202326Description:Thenumberofdigitalstillcameraswithbuilt-inlensesshippedeachyearfrom2003to2023,witharegionaldistribution,seesadeclineinallregions.Atotalof410thousandcameraswereshippedtoEuropebyCIPAcompaniesin2023.

ReadmoreNote(s):Worldwide;2003to2023;CIPAcompaniesSource(s):CIPAUnitshipmentsofdigitalstillcameraswithaninterchangeablelensbyCIPAcompaniesfrom2003to2023,byregion(inmillions)Digitalcamera(interchangeablelens)shipmentsworldwide2003-2023,byregionJapanEuropeNorthandLatinAmerica**AsiawithoutJapanOtherAreas25201510502003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

202327Description:Thenumberofdigitalstillcameraswithinterchangeablelensesthatwereshippedtovariousregionsworldwidefrom2003to2023sawadeclineafter2013.In2023,around1.57millioncameraswereshippedinNorthAmerica.

ReadmoreNote(s):Worldwide;2003to2023;CIPAcompaniesSource(s):CIPAShareofdigitalcameraownersin56countries&territoriesworldwide,asofFebruary2024Digitalcameraownersinselectedcountriesworldwide2024Shareofrespondents20%

25%0%5%10%15%30%35%40%45%RussiaCzechiaItaly47%47%46%46%45%45%44%43%AustriaPortugalSwitzerlandGreeceSpainFinland43%43%43%NetherlandsNorwayGermanyPoland41%41%28/statistics/1452548/share-of-digital-camera-owners-in-selected-countries-worldwideTakingalookattheshareofdigitalcameraownersinselectedcountriesworldwide,RussiaisthehighestrankingcountryfollowedbyCzechia,whileLithuaniarankslast.InRussia,47ofrespondentsstatethattheyownthiskindofconsumerelectronics.ReadmoreNote(s):Worldwide;JanuarytoDecember2023;455to10,045respondentspercountry;18-64yearsSource(s):ConsumerInsightsMarketshareofrentalcamerasintheU.S.from2020to2023,bybrandMarketshareofrentalcamerasintheU.S.2020-2023,bybrand202020212022202345%40%35%30%25%20%15%10%5%0%CanonSonyNikonBlackmagic

PanasonicLeicaREDFujiGoProInsta360BirdDogARRI29Description:IntheUnitedStates,Canoncameraswerethemostrentedcamerasfrom2020to2023,withashareofroughly33.4percentin2023.Sonyrankedsecond,withashareof32.7percent.Otherbradsoccupysmallerratiosofthemarket.

ReadmoreNote(s):UnitedStates;2020to2023;basedonrentalsfromSource(s):LensrentalsManufacturersalesofdigitalcamerasintheUnitedKingdom(UK)from2008to2022(inmillionGBP)Digitalcameras:UKmanufacturersales2008-202214012010080131.9476.16054.454033.39201928.326.66201522.01201620.66201420.87201720014.213.914.05201213.98201311.810.52008200920102011201820202021202230/