印度报纸行业市场前景及投资研究报告-培训课件外文版2024.6

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TRENDSNewspaperindustryinIndiaCHAPTER

01OverviewValueoftheprintindustryinIndiafrom2007to2023,withestimatesuntil2026(inbillionIndianrupees)ValueoftheprintindustryinIndia2007-2026350300308305296288288279271268263.4260250243.2250200150100227224.1208.8192.9190175.21721602007

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20263Description:ThevalueoftheprintindustryacrossIndiawasover260billionIndianrupeesin2023.Thiswasfurtherexpectedtoexceed288billionrupeesby2026,indicatingacompoundannualgrowthofaround3.4percent.Thevalueofthissectorofthemediaandentertainmentindustryhadtobereadjustedtoaccommodatethenegativeimpactofthecoronaviruspandemic.ReadmoreNote(s):India;2007to2023Source(s):EY;FICCICirculationrevenueoftheprintindustryacrossIndiafrom2016to2023,withestimatesuntil2026(inbillionIndianrupees)CirculationrevenueofprintindustryinIndia2016-202610089.988.387.390807060504030201008482.982.380.880.376.368.220162017201820192020202120222023202420264/statistics/797289/india-circulation-revenue-of-print-industrySincehavingdroppedbelow70billionIndianrupeesin2020whenthecoronaviruspandemicbrokeout,thecirculationrevenueofIndia'sprintindustryhasbeenslowlyrecovering.In2023,therevenueearnedexceeded82billionIndianrupees.

ReadmoreNote(s):India;2016to2023Source(s):EY;FICCIRevenueintheNewspapers&MagazinesmarketfordifferentsegmentsIndiafrom2019to2029(inmillionU.S.dollars)RevenueintheNewspapers&MagazinesmarketIndia2019-2029PrintNewspapers&MagazinesDigitalNewspapers&Magazines5,0004,5004,0003,5003,0002,5002,0001,5001,0005004,362.514,356.074,349.634,291.884,219.544,175.344,148.034,003.563,790.353,532.833,068.611,290.111,251.311,212.51,171.371,127.521,078.73993.73898.05783.73599.21601.620201920202021202220232024202520262027202820295Description:Overtheforecastperioduntil2029,therevenueisforecasttoexhibitfluctuationsamongthetwosegments.OnlyforthesegmentDigitalNewspapers&Magazines,asignificantincreasecanbeobservedovertheforecastperiod.Here,theindicatorexhibitsadifferenceof690.9millionU.S.dollarsbetween2019and2029.ReadmoreNote(s):IndiaSource(s):MarketInsightsValueofnewspaperrevenueacrossIndiafrom2018to2023,withanestimatefor2025(inbillionIndianrupees)ValueofnewspaperrevenueinIndia2018-202535029430025020015010050285.7272.2253243.6220.5184.9020182019202020212022202320256Description:NewspaperrevenuesacrossIndiaamountedtoabout253billionIndianrupeesin2023.Thiswasaconsiderableincreasecomparedtothepreviousyear.TheIndianprintindustryhadthelowestgrowthrates,thankstothesuccessofmoredigitalmediainthecountry.ReadmoreNote(s):India;2018to2023Source(s):EY;FICCINumberofregisterednewspapersandpublicationsacrossIndiafromfinancialyear2001to2023NumberofregisteredperiodicalsIndiaFY2001-2023160,000140,000120,000100,00080,000148,363146,045144,520143,423119,995118,239114,820110,851105,44399,66094,06786,75482,22277,38473,14669,32364,998FY62,483FY60,413FY58,469FY55,780FY60,00040,00051,960FYFYFYFYFYFYFYFYFYFYFYFYFYFYFYFYFY2001

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20237Description:Inthefinancialyear2023,thenumberofregisterednewspapersandperiodicalsacrossIndiapeakedatmorethan148thousand.Despiteadeclininggrowthrateinthecountry'sprintmarket,thenumberofregisteredpublicationshasincreasedconsistentlyandsignificantlysincethefinancialyear2001.ReadmoreNote(s):India;FY2001toFY2023Source(s):RegistrarofNewspapersforIndiaNumberofnewspapersandpublicationsregisteredacrossIndiauntilfinancialyear2023,byperiodicityNumberofpublicationsinIndiaFY2023,byperiodicityNumberofperiodicals25,000

30,00005,00010,00015,00020,00035,00040,00045,00050,00047,78846,07155,000MonthlyWeeklyDaily20,881FortnightlyQuarterlyOthers16,5629,0215,037Annual2,456Bi/Tri-weekly5478Description:Asofthefinancialyear2023,themostnumberofpublicationsregisteredinIndiaweremonthlyperiodicals,figuringover47,000.Comparatively,bi-andtri-weeklypublicationsweretheleastinnumber.MostofthepublicationswerepublishedinHindi,followedbyEnglish.ReadmoreNote(s):India;asofFY2023Source(s):RegistrarofNewspapersforIndiaCHAPTER

02KeyfiguresShareofnewspaperadvertisingvolumesinIndiain2023,byselectstateShareofadvolumesinnewspapersinIndia2023,byselectstateShareofadvolume0%5%10%15%20%25%25%30%OthersMaharashtraUttarPradeshTamilNadu14%11%9%Karnataka8%8%AndhraPradeshRajasthan7%Punjab/ChandigarhGujarat5%4%Kerala4%4%MadhyaPradesh10Description:MaharashtraaccountedforthehighestshareinnewspaperadvolumesinIndiain2023.ThenorthernstateofUttarPradeshfollowedwith11percent,withTamilNadurankingthirdduringthisperiod.Acombinationoffivestatescontributedtoaround50percentofnewspaperadvolumesinthatyear.ReadmoreNote(s):India;2023Source(s):EY;FICCIDistributionofadvertisingvolumesinIndiannewspapersin2023,bylanguageShareofadvolumesinnewspapersinIndia2023,bylanguageShareofadvolume20%0%5%10%15%25%30%35%40%HindiEnglishMarathiOthers38%27%8%8%Telugu6%Tamil5%5%KannadaGujaratiMalayalamOriya3%3%2%Bengali1%11Description:HindicontinuedtoaccountforthehighestshareofnewspaperadvertisementvolumeintheIndianprintindustryin2023,atastable38percent.Meanwhile,theadvolumeshareofEnglishnewspapersincreasedbyyetanotherpercentoverthepreviousyear.Marathiheldthehighestadvolumeshareamongregionallanguagepapers.ReadmoreNote(s):India;2023Source(s):EY;FICCI;TAMMediaResearchExpenditureoftheIndiangovernmentonprintadvertisementsfromfinancialyear2015to2023(inmillionIndianrupees)GovernmentexpenditureonprintadvertisementsFY2015-20237,0006,360.96,0005,106.35,0004,0003,0002,0001,00004,633.84,295.54,248.32,950.52,203.4FY20231,974.9FY20211,790.4FY2022FY2015FY2016FY2017FY2018FY2019FY202012Description:Inthefinancialyear2023,theIndiangovernmentreportedanexpenditureofovertwobillionIndianrupeesonprintads.Thiswasanincreaseinprintadspendforthefirsttimeinthreeyears.However,thegovernment'sadexpenditureonprintasawholedeclinedsincehavingpeakedinthefinancialyear2018.ReadmoreNote(s):India;FY2015toFY2022Source(s):MinistryofInformationandBroadcasting(India);TheHinduLeadingnewspapergroupsinIndiaasoffiscalyear2023,bynetsales(inbillionIndianrupees)MajorprintmediaorganizationsIndiaFY2023,bynetsales2521.282015.94159.211057.133.390DBCorpJagranPrakashanHTMediaHindustanMediaSandesh13Description:DBCorpLimited,alsoknownastheDainikBhaskarGroup,wastheleadingprintmediahouseinIndiaintermsofnetsales,worthover21billionIndianrupeesinfiscalyear2023.Thegrouppublishes66newspapereditionsinfourlanguages.JagranPrakashanfollowedsecond.ReadmoreNote(s):India;FY2023Source(s):MoneycontrolCHAPTER

03CirculationNumberofperiodicalpublicationsacrossIndiaasoffinancialyear2023,byselectedlanguageNumberofperiodicalsinIndiaFY2023,byselectedlanguageNumberofperiodicals30,000010,00020,00040,00050,00060,00057,050HindiEnglishMarathiUrdu20,04210,6596,9796,9306,329GujaratiKannadaTelugu6,3246,204TamilBengaliMalayalamOdia5,0943,5041,9451,694446PunjabiAssamese15Description:TheleadingnumberofperiodicalspublishedacrossIndiawasintheHindilanguage,tallyingover57thousandasoffinancialyear2023.TheoldestHindiweeklynewspaper,JainGazette,wasfirstpublishedinthecityofLucknowin1895.ReadmoreNote(s):India;FY1958toFY2023Source(s):RegistrarofNewspapersforIndiaNumberofcertifiednewspapercopiescirculatedacrossIndiainfinancialyear2023,bylanguage(inmillions)NumberofnewspapercopiescirculatedinIndiaFY2023,bylanguage250199.642001501005039.3136.6924.68Urdu21.3117.1610.839.559.2187.362.520.840HindiEnglishMarathiTeluguGujarati

MalayalamOdiaTamilKannadaBengaliPunjabiAssamese16Description:ThemostnumberofnewspapersincirculationinIndiawereinHindiwithover199millioncopiesoralmost50percentoftheoverallnewspapercopiescirculatedinfiscalyear2023.EnglishandMarathinewspaperswerethesecondandthird-mostcirculated,accountingforoverninepercentofcirculationrespectively.ReadmoreNote(s):India;FY2023Source(s):RegistrarofNewspapersforIndiaNumberofdailynewspaperpublicationsregisteredacrossIndiauntilfinancialyear2023,byselectedlanguageNumberofdailiesinIndiaFY2023,byselectedlanguageNumberofdailynewspapers01,0002,0003,0004,0005,0006,0007,0008,0009,0008,91510,000HindiUrdu2,0931,8601,7121,5211,299TeluguEnglishMarathiKannadaGujaratiTamil832645436237MalayalamBengaliOdia231218PunjabiAssamese6017Description:HindilanguagepublicationsconstitutedthelargestnumberofdailynewspapersregisteredacrossIndiaasofthefinancialyear2023,grossingover8,900periodicals.Urdunewspapersfollowed,withmorethan2,000publicationsregisteredasofthatyear.Morethan20,000dailypublicationswereregisteredinIndiaasofMarch2023.ReadmoreNote(s):India;asofFY2023Source(s):RegistrarofNewspapersforIndiaAveragecirculationofdailynewspapersacrossIndiainfinancialyear2023,byselectedlanguage(inmillions)AveragecirculationofdailiesinIndiaFY2023,byselectedlanguageAveragecirculationofnewspapersinmillions40

6002080100120HindiMarathiEnglishUrdu107.925.422.7320.3Telugu13.87GujaratiMalayalamKannadaOdia7.996.746.435.62Tamil5.32BengaliPunjabi3.181.88Assamese

0.4218Description:DailynewspaperspublishedinHindiwerethemostcirculatedacrossIndiainthefinancialyear2023,withroughly108millioncopiesbeingcirculated.MarathiandEnglishdailiesretainedtheirpositionsasthesecondandthird-mostcirculated.Additionally,dailiesinMarathi,English,Malayalam,Odia,andTamilsawanincreaseincopiescirculated.ReadmoreNote(s):India;FY2023Source(s):RegistrarofNewspapersforIndiaCHAPTER

04ProductionWholesalePriceIndexofnewsprintacrossIndiafromfinancialyear2013to2023WholesalePriceIndexofnewsprintIndiaFY2013-2023160150140130120148.2128.6127.9115.2114.2113.4113.1112.5111.5108.6110100105.1FY2013FY2014FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY202320Description:Infiscalyear2023,thewholesalepriceindexfornewsprintwasover148indicatingarecoverythatexceededpre-pandemiclevelsin2019.Thiswasalsoanincreasefromthebaseindexrecordedin2012bynearly48percent.Newsprintisalow-qualitypapermadefromwoodpulporrecycledwastepaperusedtoprintnewspapers.ReadmoreNote(s):India;FY2013toFY2023;baseFY2012=100Source(s):OEA(India)CostofnewsprintinIndiafromfinancialyear2021to2023,(inU.S.dollarsperton)NewsprintpricesIndiaFY2021-20231,2001,00080060040020001,000725450FY2021FY2022FY202321Description:Bythebeginningoffiscalyear2023thecostofnewsprint,akeyrawmaterialinprintingnewspapers,soaredto1000U.S.dollarspertoninIndia.Thiswasanincreaseofmorethan50percentoverameretwo-yearspaninkeepingwiththerisingtrendinnewsprintpricesinthecountry.Thecontinuedunstableriseofnewsprintcostswasdetrimentaltothenewspaperindustryleadingtoadeclineintheprintingofnewspapersduringthesameperiod.ReadmoreNote(s):India;FY2021toFY2023Source(s):exchange4mediaWholesalePriceIndexofnewspaperacrossIndiafromfinancialyear2013to2023WholesalePriceIndexofnewspaperIndiaFY2013-2023160150155.3151.7145.5140.6138.2140132.3131.7131.9130.5130121120109.5110100FY2013FY2014FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY202322Description:Infiscalyear2023,thewholesalepriceindexfornewspaperspeakedatover155,atremendousleapfromthepreviousyear.Thiswasalsoanincreasefromthebaseindexrecordedin2012bynearly55percent.ThecostofnewspapersinIndia,includingproduction,spikedin2022asanaftermathofthecoronaviruspandemicaswellasthewarinUkraine,thelatterhavingaffectedtheimportofnewsprintintothesouthAsiancountryfromRussia.ReadmoreNote(s):India;FY2013toFY2023;baseFY2012=100Source(s):OEA(India)CHAPTER

05ConsumptionMostpurchaseddailynewspapersbytypeinIndiaasofDecember2023MostpurchaseddailynewspapersbytypeinIndia2023Shareofrespondents0%10%20%30%40%50%60%70%80%78%AspartofasubscriptionAssingleissues35%Don'tknow3%24Description:Whenaskedabout"Mostpurchaseddailynewspapersbytype",35percentofIndianrespondentsanswer"Assingleissues".Thisonlinesurveywasconductedin2023,among2,626consumers.

ReadmoreNote(s):India;JanuarytoDecember2121;2626respondents;18-54years;respondentswhospentmoneyondailynewspapers(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsDailynewspaperconsumptionbybrandinIndiaasofDecember2023DailynewspaperconsumptionbybrandinIndia2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%TheTimesofIndiaHindustanTimesTheHindu41%40%31%DainikBhaskarAmarUjalaTheIndianExpressDainikJagran28%27%26%22%TheEconomicTimesBusinessStandardDailyThanthi20%19%17%AndhraJyothiDeccanChronicleMalayalaManorama13%12%12%25Description:WeaskedIndianconsumersabout"Dailynewspaperconsumptionbybrand"andfoundthat"TheTimesofIndia"takesthetopspot,while"Suryaa"isattheotherendoftheranking.ReadmoreNote(s):India;JanuarytoDecember2120;2313respondents;18-54years;respondentswhoused/readdailynewspapers(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsMagazine/weeklynewspaperpurchasesbytypeinIndiaasofDecember2023Magazine/weeklynewspaperpurchasesbytypeinIndia2023Shareofrespondents30%

40%0%10%20%50%60%70%80%AspartofasubscriptionAssingleissues76%41%Don'tknow2%26Description:Whenaskedabout"Magazine/weeklynewspaperpurchasesbytype",41percentofIndianrespondentsanswer"Assingleissues".Thisonlinesurveywasconductedin2023,among2,217consumers.

ReadmoreNote(s):India;JanuarytoDecember2123;2217respondents;18-54years;respondentswhospentmoneyonmagazinesorweeklynewsletters(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsMagazine/weeklynewspaperconsumptionbybrandinIndiaasofDecember2023Magazine/weeklynewspaperconsumptionbybrandinIndia2023Shareofrespondents20%0%10%30%40%50%BusinessIndiaIndiaToday53%51%BusinessTodayFilmfareMagazineTheEconomistFemina47%27%22%21%20%20%19%18%DiamondCricketTodayNationalGeographicForbesGeneralKnowledgeTodayElle15%14%13%TheSundayStandardJagranJosh27Description:WeaskedIndianconsumersabout"Magazine/weeklynewspaperconsumptionbybrand"andfoundthat"BusinessIndia"takesthetopspot,while"Panchjanya"isattheotherendoftheranking.ReadmoreNote(s):India;JanuarytoDecember2122;1954respondents;18-54years;respondentswhoused/readmagazinesorweeklynewsletters(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsCHAPTER

06DigitalnewsShareofsourcesusedtoaccessnewsacrossIndiain2023MajorsourcesofnewsIndia202380%72%70%60%52%49%50%40%30%20%10%0%40%Online(includingsocialmedia)SocialmediaTelevisionPrint29Description:Asreportedbyasurvey,72percentofrespondentsfromIndiastatedthattheysourcedtheirnewsonlinewhichincludedsocialmediaasof2023,makingitapopularformofaccessingnews.Incomparison,40percentofrespondentsstatedthattheyusedprintmediaasanewssourceduringthatperiod.ReadmoreNote(s):India;2023;2,016respondents;amongyounger,Englishspeaking,onlineusersSource(s):ReutersInstitutefortheStudyofJournalism;YouGovUseofonlinenewsplatformsperweekacrossIndiain2023WeeklyuseofonlinenewsplatformsIndia2023Shareofrespondents0%5%10%15%20%25%30%NDTVonlineBBCNewsonline28%22%22%ITheTimesofIndiaonlineRepublicTVonlineDainikBhaskaronlineIndiaTodayonlineHindustanTimesonlineTimesNowNewsonlineTheHinduonline19%19%17%16%16%15%15%15%DDNewsonlineCNN-News18onlineTheIndianExpressonline13%12%30Description:OnlinenewsconsumptionhasbeengrowingatpacewiththetraditionalmediainIndia.Infact,legacymediabrandsthatusetraditionalmediaarejustaspopularintheonlinesphere.Whenrespondentswereaskedaboutwhichonlinebrandstheyusedtoaccessnewsintheweekprecedingthesurveyconductedin2023,28percentsaidtheyusedNDTV,whiletheBBCNewscamesecondwith22percent.

ReadmoreNote(s):India;2023;2,016respondents;amongyounger,English-speakinginternetusers.Source(s):ReutersInstitutefortheStudyofJournalism;YouGovL