印度饮料行业市场前景及投资研究报告-培训课件外文版2024.6可口可乐加多宝

INDUSTRIES

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MARKETSBeveragesinIndiaCHAPTER

01MarketoverviewGVAoffoodproducts,beverages,andtobaccoinIndiafromfinancialyear2012to2019,withanestimateuntil2022(inbillionIndianrupees)GVAoffoodproducts,beverages,andtobaccoinIndiaFY2012-20223,0002,586.832,5002,308.72,176.92,143.662,156.362,029.642,0001,5001,0005001,831.51,675.241,576.371,545.41,535.60FY2012FY2013FY2014FY2015FY2016FY2017FY2018FY2019FY2020*FY2021**FY2022***3/statistics/1320332/india-food-products-beverages-and-tobacco-gvaInfiscalyear2022,thegrossvalueaddedforfoodproducts,beverages,andtobaccoamountedtoover2.3trillionIndianrupees.ThiswasanincreaseascomparedtothepreviousfiscalyearwhentheGVAamountedto2.1trillionIndianrupees.

ReadmoreNote(s):India;FY2012toFY2019;GVAatconstantbasicprices.;*Thirdrevisedestimates**Secondrevisedestimates***Firstrevisedestimates

India'sfinancialyearbeginsinAprilandendsinMarch.Forexample,FY2022startedinApril2021[...]

ReadmoreSource(s):MinistryofAgricultureandFarmersWelfare(India)OutputgrowthoffoodandbeveragesinIndiafor2022and2023,withaforecastuntil2025OutputgrowthoffoodandbeveragesinIndia2022-202510%8%6%4%2%9.1%6.2%2.7%0%-0.5%-2%202220232024*2025*4/statistics/1459859/india-food-and-beverages-output-growthIn2023,theoutputoffoodandbeveragesgrewbyaboutsixpercentinIndia.However,thefoodandbeverageoutputgrowthisforecasttogrowmorethanninepercentby2025.Atthemoment,foodandbeveragecostsarecontributingtohighinflation.ReadmoreNote(s):India;2022and2023;*Forecast.ReadmoreSource(s):Atradius;OxfordEconomicsRevenueintheBeveragesmarketfordifferentsegmentsIndiafrom2017to2027(inmillionU.S.dollars)RevenueintheBeveragesmarketIndia2017-2027AlcoholicDrinksHotDrinksNon-AlcoholicDrinksOtherBeverages3,0002,5002,0001,5001,0005000201720182019202020212022202320242025202620275Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,therevenuereachesthemaximumvalueforallfourdifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentHotDrinks,whichhasthehighestvalueof942.12millionU.S.dollars.ReadmoreNote(s):IndiaSource(s):MarketInsightsSizeofthealcoholicbeveragemarketinIndiafrom2021to2023,withestimatesuntil2027(inbillionU.S.dollars)AlcoholicbeveragemarketsizeinIndia2021-20278072.6967.727063.0858.76605040302010054.7451.1647.812021202220232024*2025*2026*2027*6Description:In2023,thesizeofthealcoholicbeveragemarketwasabout55billionU.S.dollarsinIndia.ThemarketsizeofthealcoholindustryislikelytoincreaseataCAGRofsevenpercentto73billiondollarsin2027.

ReadmoreNote(s):India;2021to2023;*Estimatevalue.Valuehasbeenroundedoffforclarity.ReadmoreSource(s):FutureMarketInsights;MARCRevenueofnon-alcoholicbeverageinIndiafrom2014to2023,withforecastsuntil2027(inbillionU.S.dollars)Revenueofnon-alcoholicbeverageinIndia2014-2027252020.4819.4818.617.716.7415.9615.9615.7515.615.2414.551510513.4412.5711.68020142015201620172018201920202021202220232024*2025*2026*2027*7Description:Therevenuefromnon-alcoholicbeveragesinIndiaamountedtoover16billionU.S.dollarsin2023.Therevenueislikelytoincreaseover20billiondollarsby2027.Furthermore,softdrinkswerethemajorcontributortotherevenueofnon-alcoholicbeveragesnationwide.ReadmoreNote(s):India;2014to2023;*Forecasts.DatareflectsmarketimpactsoftheRussia-Ukrainewar.ReadmoreSource(s):MarketInsightsFundsraisedbyfoodandbeverageD2CstartupsinIndiaasofNovember2023(inmillionU.S.dollars)FundsraisedbyfoodandbeverageD2CstartupsIndia2023FundsraisedinmillionU.S.dollars150

200050100250300350400LiciousiDFreshFoodChaayos36010498VahdamIndiaWellbeingNutritionWinegreensFarmsPaperBoat62.362.359.854.89Happilo38TheWholeTruthTenderCuts2119KapivaAyurvedaLahori15.7715Farmley128/statistics/1325192/india-d2c-startups-funds-raisedAsofNovember2023,Liciousraisedthemostfundsinthefoodandbeveragedirect-to-consumer(D2C)startupinIndia,with360millionU.S.dollars.Incomparison,EatBetterraisedatotalfundingof730thousandU.S.dollarsduringthesameyear.

ReadmoreNote(s):India;November2023Source(s):Inc42CHAPTER

02RetailSalesofwhiskeyinIndiafor2022and2023,byorigin(in1,000casesofnineliterseach)SalesofwhiskeyinIndia2022-2023,byoriginIndian-origin296Scottishandforeignmakers4003503453303002502001501005028102022202310Description:In2023,around345thousandcasesofninelitersIndian-originwhiskeyweresoldinIndia.SomeleadingIndianbrandswereAmrut,PaulJohn,Rampur,andIndri.Itisestimatedthatthedomesticwhiskeybrandsgrewby23percentincomparisontothepreviousyear.ReadmoreNote(s):India;2022and2023Source(s):CIABC;TimesofIndiaSalesgrowthofIndianMadeForeignLiquor(IMFL)marketinIndiaforfinancialyear2023,byregionSalesgrowthofIMFLmarketinIndiaFY2023,byregion35%32%30%25%20%15%10%5%22%16%9%0%WestEastNorthSouth11Description:ThewesternregionofIndiahadthehighestsalesgrowthofover30percentfortheIndianMadeForeignLiquor(IMFL)sectorduringthefinancialyear2023.Meanwhile,thesouthernregionhadthelowestgrowthforIMFLsales.

ReadmoreNote(s):India;FY2023Source(s):CIABC;LivemintVolumeofspiritsalesinIndiaforfinancialyear2023,bytype(inmillioncases)VolumeofspiritsalesinIndiaFY2023,bytype300253.182502001501005081.9547.2Rum10.481.24Gin0WhiskyBrandyVodka12Description:Infinancialyear2023,whiskeyhadthehighestsalesvolumeofover250millioncasesamongvariousspiritsvarietiesofIndia.Brandy,ontheotherhand,hadasalesvolumeofabout82millioncases.Thecountry'soverallspiritsmarketsaleswerecloseto400millioncases.ReadmoreNote(s):India;FY2023Source(s):CIABC;TheEconomicTimesWholesalePriceIndexofbeveragesacrossIndiafromfinancialyear2013to2023WholesalePriceIndexofbeveragesinIndiaFY2013-2023135130125120128.9126.8124.5123.6120.7118.9116.1113.9115110105100113.3110.1104.5FY2013FY2014FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY202313Description:Duringfiscalyear2023,thewholesalepriceindexofbeveragesacrossIndiawasnearly129.ThismeantthattheWPIhadincreasedbyover29percentcomparedtothebaseyearoffiscalyear2012.TherewasaconsistentincreaseintheWPIofbeveragesduringthemeasuredtimeperiod.ReadmoreNote(s):India;FY2013toFY2023;BaseyearFY2012=100Source(s):DepartmentforPromotionofIndustryandInternalTrade(India)WholesalePriceIndexofcarbonateddrinksacrossIndiafromfinancialyear2013to2023WholesalePriceIndexofcarbonateddrinksinIndiaFY2013-2023135130131.6130.9129.6128.7127.7125123.4122.1120.9120115.5115112110105100105.8FY2013FY2014FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY202314Description:TheWholesalePriceIndexofcarbonateddrinksacrossIndiaduringfinancialyear2023wasover123.Thepriceindexvalueofsoftdrinksincreasedbyabout23percentfromthebaseyearof2012.Anoverallincreaseinthepriceindexwasseenovertheyearsfromfinancialyear2013inthecountry.ReadmoreNote(s):India;FY2013toFY2023;baseyearFY2012=100Source(s):OEA(India)RetailsalesvalueofnaturallyhealthybeveragesinIndiain2023,byproducttype(inmillionU.S.dollars)NaturallyhealthybeveragessalesinIndia2023,byproducttypeRetailsalesinmillionU.S.dollars400

60002008001,0001,2001,400HotdrinksTea1,148.9932.6Softdrinks476.8464.4Fruit/vegetablejuice100percentjuice293.9Otherhotdrinks216.4Superfruitjuice170.5170.5Superfruitnectars(25to99percentjuice)Bottledwater12.412.412.4StillnaturalmineralbottledwaterNaturalmineralwater15Description:In2023,theretailsalesvalueofnaturallyhealthybeveragesinIndiawasthehighestforhotdrinksatover1.1billionU.S.dollars.Furthermore,theretailsalesvalueofnaturallyhealthybeveragessegmentacrossthecountrywasover1.6billiondollarsthatsameyear.ReadmoreNote(s):India;2023Source(s):AgricultureandAgri-FoodCanada;EuromonitorCHAPTER

03ConsumptionPercapitaconsumptionofalcoholinIndiafrom2014to2029(inlitersofpurealcohol)PercapitaconsumptionofalcoholinIndia2014-202964.995.025.035.055.064.9754.964.954.944.934.934.954.894.924.92543210201420152016201720182019202020212022202320242025202620272028202917Description:ThealcoholconsumptionpercapitainIndiawasforecasttocontinuouslyincreasebetween2024and2029byintotal0.1liters(+2percent).Aftertheninthconsecutiveincreasingyear,thepercapitaconsumptionisestimatedtoreach5.06litersandthereforeanewpeakin2029.ReadmoreNote(s):India;2014to2029;allvaluesareestimatesSource(s):ConsumptionvolumeofteainIndiafromfinancialyear2015to2022(inmillionkilograms)ConsumptionvolumeofteainIndiaFY2015-20221,4001,2001,1681,1451,1161,0901,0669739511,0008006004002000932FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY202218Description:TheconsumptionvolumeofteainIndiawasapproximately1.2billionkilogramsduringthefinancialyear2022.Consumptionofthishotbeveragehasincreasedconsistentlythroughouttheyears.ReadmoreNote(s):India;FY2015toFY2022;estimatedfigures.Source(s):Deloitte;TeaBoardofIndiaCoffeeconsumptionacrossIndiafrom2016/2017to2023/2024(in1,00060kilogrambags)CoffeeconsumptioninIndia2016/2017-2023/20241,4001,2851,2501,2401,2151,2001,1801,1701,2001,00080060040020008752016/172017/182018/192019/202020/212021/222022/232023/2419Description:Between2023and2024,coffeeconsumptioninIndiaamountedtooveronemillionbags,eachweighing60kilograms.Thismarkedanincreasefromthepreviousyear.Onaglobalscale,coffeeconsumptionforthesameperiodwasover167million60-kilogrambags.TheEuropeanUnionandtheUnitedStateswerethelargestconsumers,contributingsignificantlytothisvolume.ReadmoreNote(s):India;2016/2017to2023/2024;*ValueuntilJune2024.MarketyearforcoffeestartsinOctoberandendsinSeptember.Forexample,themarketyear2021forcoffeestartedinOctober2020andendedinSeptember2021.

ReadmoreSource(s):USDAForeignAgriculturalServiceConsumptionofcoldbeveragesamonghouseholdsinIndiain2019and2023HouseholdconsumptionofcoldbeveragesinIndia2019-202350%45%47%40%35%30%25%20%15%10%5%38%0%2019202320Description:In2023,thein-homepenetrationofcoldbeveragesacrossIndiawas47percent.Thiswasanincreaseinpenetrationincomparisonto2019.Indianconsumersarebuyingsoftdrinks,squashes,andjuicesmorefrequently.

ReadmoreNote(s):India;2019and2023Source(s):Kantar;TimesofIndiaCHAPTER

04MarketplayersLeadingbreweryanddistillerycompaniesinIndiaasofFebruary2024,bynetsales(inbillionIndianrupees)LeadingbreweriesanddistilleriesinIndia2024,bynetsalesNetsalesinbillionIndianrupees400206080100120UnitedSpiritsUnitedBreweries103.7374.92RadicoKhaitan31.43GlobusSpirits21.09TilaknagarIndustriesNorthersSpirit11.649.057.016.095.945.06AssociatedAlcoholandBreweriesPiccadillyAgroIndustriesGMBreweriesJagatjitIndustriesSulaVineyards4.934.83SomDistillerieRaviKumarDistileriesPiccadillySugarandAlliedIndustires0.290.1722Description:AsofFebruary2024,UnitedSpiritswastheleadingbreweryanddistillerycompanyinIndiawithnetsalesofabout103billionIndianrupees.ThesecondleadingcompanywasUnitedBrewerieswithnetsalesofabout74billionIndianrupees.

ReadmoreNote(s):India;asofFebruary2024Source(s):MoneycontrolAlcoholcontentofaward-winningIndianwhiskeybrandsasofMarch2024Alcoholcontentofaward-winningIndianwhiskeybrands202470%60%60%50%40%30%20%10%0%57.2%50%46%46%AmrutIndianSingleMaltSingleMaltsofIndia-KurinjiAmrutFusionIndriDruSingleMaltIndian

IndriDiwaliCollector'sEditionWhisky202323Description:TheIndianwhiskeybrandIndriDiwaliCollector'sEdition2023hadanalcoholbyvolumecontentof60percent,thehighestamongthesurveyedaward-winningIndianwhiskeysin2024.ThebrandwontheWhiskiesoftheWorldAward(WWA)in2023.Meanwhile,AmrutFusionwasawardedtheWWAin2019andcontainedanalcoholcontentof50percent.ReadmoreNote(s):India;asofMarch2024Source(s):CIABC;TheEconomicTimesLeadingteaandcoffeecompaniesinIndiaasofApril2024,bymarketcapitalization(inbillionIndianrupees)LeadingteaandcoffeecompaniesIndia2024,bymarketcapitalizationMarketcapitalizationinbillionIndianrupees200

400

60008001,0001,2001,082.09TATAConsumerProductsContinentalCoffee(CCL)ProductsLimitedRossellIndia76.3814.7JayshreeTea

2.89UnitedNilgiri

1.69TheGrobTea

1.07PeriaKaramalai

0.97NorbenTea

0.1524Description:InMarch2024,TATAConsumerProductsledtheteaandcoffeecategorywithamarketcapitalizationofmorethanonetrillionIndianrupeesinIndia.ContinentalCoffeeProductsLimited(CCL)Indiacameinsecondwithamarketcapitalizationofover76billionIndianrupees.ReadmoreNote(s):India;asofApril30,2024Source(s):MoneycontrolLeadingfoodanddrinkbrandsinIndia2023,bybrandvalue(inbillionU.S.dollars)MostvaluablefoodanddrinkbrandsIndia2023,bybrandvalue3.533.02.52.01.51.00.50.01.510.80.7AmulBritann