全球计算机行业市场前景及投资研究报告-培训课件外文版2024.5联想

INDUSTRIES

&

MARKETSComputing-market

data&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2829MarketDefinitionKeyTakeawaysMarket

NumbersRevenue912151821242526AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitaPriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

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industrialsector,mobility,andtechnology•

1,000+

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e.g.,

FinTech,Food,or

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management10sectors190+geographicalentities1,000+markets400+reportsFind

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Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Computing

segment

faced

a

5.7%

revenue

decrease

in

2022

due

to

factorslike

inflation

and

rebounding

consumptionOverview:

SummarySummaryInthe

year

2022,

the

Computingsegment

experienced

aslowdown

ingrowth

duetofactorssuchasrising

inflation,

higherenergy

prices,

andthe

rebound

inconsumption

fromtheprevious

years.

Theglobalrevenue

fortheComputingsegment

in2022

was

US$291

billion,a5.7%

decrease

fromtheprevious

year.Withregards

tofurthermarket

growth

inthecomputingsegment,

we

expectcertain

trendstofurtherincrease

thedemand

ofproducts

inthe

market

suchasthe

growing

remote

andhybridwork

trend,theincreasing

popularity

ofgaminghardware,

and

thegrowth

ofthemiddleclassinemerging

markets

suchasIndiaandChina.Withthese

trendsrevolutionizing

aworld

which

isbecoming

more

andmore

digitaland

connected,

thecomputing

segment

will

remain

one

ofthemostdynamic

and

rapidlyevolving

industries.Thecomputingsegment

ishighlycompetitive,

andcompanies

mustcontinuetoinnovatetostayaheadof

the

competition.

Advancements

inhardwaretechnology,

suchasthe

integrationof

AIand

5G,

areexpected

todrive

growth

inthe

market

asconsumers

seek

devices

thatcanperform

advanced

tasks.Also,thegamingindustryisexperiencing

significantgrowth,

and

thisisexpected

to

drivedemandforhigh-performance

gaminglaptopsand

desktops.

Asaresult,manufacturers

arefocusing

onoffering

premiumfeatures,

suchashigh-resolution

displays,fastprocessors,

andlongbatterylife,toattractconsumers.

Interms

of

market

leaders,

we

believe

thatestablished

techgiants

like

Apple,Lenovo,

HP,and

Dell

willcontinuetodominate

the

market,

due

totheirstrongbrandrecognition

andproductofferings.5Sources:Market

Insights

2023Computing

devices,

liketablets,

laptops,

and

PCs,

are

constantly

evolving

inprocessing

power

and

connectivity

for

various

tasksOverview:

Market

DefinitionMarket

definitionTheComputingsegment

refers

tothe

devices

thatareused

to

perform

avarietyof

computingfunctions,includingdata

processing,

communication,

and

storage.Examples

includetablets,laptops,desktop

PCs,

monitors,

keyboards,

printers,andstorage

units.

These

devices

typicallyconsist

of

hardware

components,

suchasprocessors,

memory,

andstorage,

aswell

assoftware

components

thatenablethe

device

to

runspecific

applicationsor

perform

certain

tasks.Computingdevices

are

used

inawide

rangeofsettings,from

personal

useto

business

andscientificapplications.

Thetechnology

drivingcomputing

devices

continues

toevolve,

with

innovationsinareas

suchasprocessing

power,

batterylife,andconnectivity.computing

devices

thatoffer

arangeof

capabilitiesbeyond

basiccomputing,includinginternet

access,

multimedia

capabilities,and

wearable

technology.Desktop

PCs:These

aretraditionalcomputing

devices

thataretypically

larger

andmore

powerful

than

laptopsor

tablets,offering

arangeofcapabilitiesbeyondbasiccomputing,includinginternetaccess,

multimedia

capabilities,and

wearabletechnology.

PCMonitors

&Projectors:

Theseare

devices

used

fordisplayofcomputing

devices,

offering

arangeof

displaycapabilities,frombasicto

high-definition

displays.Keyboards:

These

areinputdevices

used

withcomputingdevices,

offering

arangeof

stylesandfunctionalities,from

basictyping

toadvanced

multimedia

capabilities.

Printers

&Copiers:

Theseare

devicesused

forprintingand

copying,offering

arangeoffunctionalities,from

basicblackandwhiteprintingto

advanced

color

printing.Storage

Units:These

are

devicesused

forstoring

and

retrieving

digitalinformation,

includingharddrives,

flashdrives,

and

memory

cards.Structure:TheComputingsegment

canbebroken

down

intoseveral

product

categories:Tablets:

These

areportable

computingdevices

with

atouchscreen

interface,offering

arangeofcapabilitiesbeyond

basiccomputing,includinginternet

access,multimedia

capabilities,and

wearable

technology.

Laptops:These

are

portable6Sources:Market

Insights

2023Computing

accounted

for

30.9%

of

the

Consumer

Electronics

market

revenue

in2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheComputingmarket

amountstoUS$314.8bn

in2023.

Themarket

isexpected

togrow

annuallyby2.05%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$61.2bn

in2023).•PCs,laptopsand

tablets•SmartphonesInrelation

to

totalpopulation

figures,per

person

revenues

of

US$40.98

aregenerated

in

2023.•PC

monitors,

printersandother•Handheldgamingconsoles•SoftwareoutputunitsIntheComputingmarket,

volume

isexpected

toamount

to

3.7bn

pieces

by2028.TheComputingmarket

isexpected

toshow

avolume

growth

of-0.8%

in2024.•Keyboards•Discs,harddrives

and

otherinformation

storage

unitsTheaverage

volume

perperson

intheComputingmarket

is

expected

toamountto0.5pieces

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersComputing

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

2.0%

from

2018to

2028Market

Size:

GlobalRevenue

inbillionUS$+2.0%(1)348.415.339.8339.0332.016.038.9329.7324.1321.9312.7314.8314.215.215.015.714.8291.114.514.7286.914.239.342.142.438.741.441.538.642.341.238.440.840.714.037.939.740.013.837.338.639.638.040.340.042.743.336.937.536.236.936.835.143.442.559.958.256.559.855.157.055.057.353.748.749.8142.02027147.52028129.32020131.3125.82022127.62023127.52024132.12025136.72026115.52018116.720192021LaptopsTabletsStorage

UnitsPCMonitors

&ProjectorsDesktop

PCsOther9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

135.4

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+2.0%(1)152.4135.4+0.9%(1)+1.0%(1)86.582.270.866.7+6.0%(1)34.5+0.7%(1)24.34.14.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

60.9

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+1.9%(1)68.3+0.4%(1)60.951.149.9-1.0%(1)-0.7%(1)-0.3%(1)8.98.48.17.87.17.02022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Computing

average

revenue

per

capita

is

estimated

to

increase

at

a

CAGR(1)

of1.0%

from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$+1.0%(1)44.02.15.243.42.15.243.51.95.042.71.94.941.81.94.941.11.94.941.01.94.941.21.94.940.51.94.939.21.95.139.41.95.05.85.65.35.45.75.55.35.35.35.35.15.25.25.25.25.25.25.25.04.85.14.97.57.97.37.67.27.57.27.16.96.76.717.317.416.616.917.317.918.416.516.515.815.820182019202020212022202320242025202620272028LaptopsTabletsStorage

UnitsPCMonitors

&ProjectorsDesktop

PCsOther12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

98.7,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$-0.4%(1)+1.0%(1)+0.2%(1)98.796.283.582.781.878.6+1.3%(1)+3.6%(1)32.630.224.619.82022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

149.1,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$-0.1%(1)149.1147.8-1.0%(1)117.6-0.5%(1)-0.9%(1)106.5110.7108.5105.1101.1+1.8%(1)46.441.82022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Computing

volume

are

estimated

to

increase

at

a

CAGR(1)

of

0.3%

from2018

to2028Market

Size:

GlobalVolume

inbillionpieces+0.3%(1)3.74.00.24.00.23.80.23.70.23.70.23.63.63.63.63.60.20.20.30.20.30.20.20.20.20.20.20.20.20.20.30.20.20.20.30.20.30.20.30.20.20.20.20.20.20.20.20.20.20.20.20.20.20.20.20.30.30.20.20.30.30.30.30.30.30.32.92.92.72.62.72.62.62.62.62.62.620182019202020212022Keyboards202320242025Tablets202620272028Storage

UnitsPCMonitors

&ProjectorsLaptopsOther15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

1.8billion

pieces,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionpieces+0.6%(1)1.91.8-0.6%(1)+0.3%(1)0.80.8+2.7%(1)0.60.70.40.40.0%(1)0.00.02022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.7billion

pieces,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionpieces+1.1%(1)0.80.7-0.8%(1)0.40.4-2.2%(1)0.0%(1)0.0%(1)0.10.10.10.10.10.12022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Computing

volume

per

capita

are

estimated

to

decrease

from

2018

to

2028Market

Size:

GlobalVolume

percapita

inpieces0.390.390.400.350.300.250.200.150.100.050.000.370.360.350.340.030.330.330.330.030.330.030.330.030.030.030.040.040.030.030.030.030.020.030.030.030.040.020.030.030.020.020.030.030.020.020.020.030.02

0.030.020.030.020.030.030.020.020.030.020.020.020.020.020.020.020.020.020.020.020.020.020.020.020.020.02201820192020Storage

Units202120222023Keyboards2024Tablets20252026Other20272028PCMonitors

&ProjectorsLaptops18Sources:Market

Insights

2023Europe

has

the

biggest

market

in

Computing

volume

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inpieces0.961.00.90.80.70.60.50.40.30.920.830.920.870.880.840.820.760.800.750.790.740.780.740.770.760.770.760.880.910.81

0.850.870.910.75

0.820.400.770.770.810.790.780.760.440.310.430.310.400.400.290.400.290.390.280.390.280.390.290.390.290.390.290.290.2

0.280.10.020182019202020212022202320242025202620272028AfricaAsiaEuropeAmericasAustralia&Oceania19Sources:Market

Insights

2023With

volume

per

capita

of

1.3

pieces,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inpieces1.441.251.421.221.5

1.401.211.341.171.011.281.101.261.071.101.231.031.221.021.091.201.190.981.181.000.980.961.041.00.960.950.96

1.000.95

0.961.010.541.010.560.960.930.490.920.510.900.510.880.510.870.520.870.520.860.530.850.540.50.500.020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates20Sources:Market

Insights

2023Computing

price

per

unit

are

estimated

to

increase

from

2018

to

2028Market

Size:

GlobalAveragepriceperunit

inUS$800712.0697.0696.4693.1696.9685.3698.5694.2699.3683.6698.7689.1698.5678.6698.1671.3697.6682.2697.1692.7701.6697.17006005004003002001000331.2315.8318.1312.6165.0311.2165.4313.4165.5312.6307.7165.2309.7165.2305.6165.1294.6161.198.431.8162.798.432.6163.598.033.1164.297.733.5164.997.534.097.034.296.434.595.934.795.435.094.935.294.535.520182019202020212022202320242025202620272028Desktop

PCsLaptopsTabletsPCMonitors

&ProjectorsPrinters

&CopiersOther21Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Computing

price

per

unit

in

2028Market

Size:

Regional

Comparison

(1/2)Averagepriceperunit

inUS$140126.2109.1123.9107.6121.7106.4119.5105.0118.0104.6117.3103.6116.9103.6114.399.7114.999.8114.5100.5120

110.796.9100806040200108.9103.284.682.3105.181.880.9107.0101.279.079.6100.0100.478.276.194.696.575.769.176.170.876.873.092.572.964.670.958.869.156.171.994.761.620182019202020212022202320242025202620272028AfricaAsiaAmericasEuropeAustralia&Oceania22Sources:Market

Insights

2023With

price

per

unit

of

US$118.3,

France

has

the

highest

price

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagepriceperunit

inUS$115.1119.4125.8115.0113.5108.9105.3115.7111.2106.7114.7118.3117.4117.3121.4123.6121.6123.314012010080111.0105.1118.6108.9120.1110.9112.8104.9116.8107.0116.7106.4117.1107.0106.981.8106.0106.4106.9105.8105.3105.7112.9103.579.6101.4102.278.798.376.386.385.384.283.281.682.177.6604020020182019202020212022202320242025202620272028ChinaGermanyUnited

KingdomUnitedStatesFrance23Sources:Market

Insights

2023In

2022,

HP

had

the

highest

share

in

ComputingFurtherMarket

AnalysisBrand

share

in

202224Sources:Market

Insights

2023Inthe

Computing

market,

online

revenue

share

reached

32.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share100.0%100.0%100.0%27.0%100.0%34.0%100.0%32.0%100.0%34.0%100.0%39.0%100.0%44.0%100.0%46.0%100.0%48.0%20.0%23.0%80.0%201877.0%201973.0%202068.0%202266.0%202166.0%202361.0%202456.0%202554.0%202652.0%2027OfflineRevenue

ShareOnlineRevenue

Share25Sources:Market

Insights

2023Inthe

Computing

market,

mobile

revenue

share

reached

55.0%

in

2022FurtherMarket

Analys