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INDUSTRIES
&
MARKETSAdvertising:market
data
&
analysisMarket
Insights
reportMarch2024MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/2MARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insights10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:AdvertisingGoto
Advertisingmarket3Table
of
ContentsOverviewSummary67AudioAdvertising121138156167178189MarketDefinitionKeyTakeawaysAdSpendingOut-of-HomeAdvertisingInfluencerAdvertisingDigitalClassifieds89AverageAdSpendingperUserDistributionby
MethodDeepDives141718Social
MediaAdvertisingIn-appAdvertisingAppendixMarket
NumbersTV&Video
AdvertisingSearchAdvertisingDigitalBannerAdvertisingDirect
MessagingProductOverviewAuthor20020124465768PrintAdvertising1034CHAPTER
1OverviewThe
Advertising
market
thrives
globally,
fueled
by
digital
preferences,
influencermarketing,
and
native
adsOverview:
summary
andkey
takeawaysSummaryTheAdvertising
market
isthrivingglobally,propelled
byshifting
customerpreferences,
emerging
trends,local
dynamics,and
macroeconomic
factors.Macroeconomic
factorssignificantlyimpacttheAdvertising
market.
Duringeconomic
growth,
businesses
increase
adspend
to
capitalize
onfavorableconditions,while
downturns
may
leadtobudgetcuts.Changesinconsumerconfidence
anddisposableincome
levels
also
influencedemand
foradvertisingservices.Customers
worldwide
areincreasingly
favoring
digitaladvertising
platforms
likesocial
media,
onlinevideos,
andmobile
adsdueto
thewidespread
adoption
ofsmartphones
andinternet
connectivity.
They
seek
personalized
adstailored
totheirneeds,
drivingtheriseof
programmatic
advertising,which
utilizesdataanalyticsfortargeted
messaging.Inconclusion,
the
Advertising
market
isevolving
rapidly,driven
bydynamiccustomer
preferences,
evolving
trends,uniquelocal
conditions,andmacroeconomic
shifts.
Advertisers
are
adapting
to
digitalplatforms,leveraginginfluencer
marketing
and
nativeads,while
navigating
diverse
global
landscapesshapedbylocal
and
economic
factors.Influencer
marketing
is
adominanttrend,with
brandsleveraging
social
mediainfluencers
toreach
younger
demographics
whotrustinfluencerrecommendations.
Nativeadvertising,seamlessly
integrated
intoonlinecontent,isgainingpopularity,especially
inthefaceofdeclining
traditionaladrevenues
inthe
online
publishing
sector.6Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024Sources:Advertising
spending
promotes
products
and
services,
aiming
to
raiseawareness
through
traditional
and
digital
channelsOverview:
Market
DefinitionMarket
definitionAdvertising
spendingrefers
toexpenses
forpromotional
strategies
with
whichbrandsor
businesses
purchaseadvertising
spacetopromote
products
orservices.
Theprimary
purposes
ofadvertising
includecreating
awareness,generating
interest,
and
persuading
consumers
totakeaparticularaction
suchaspurchasingaproduct,visitingawebsite,
or
supporting
brands.Advertisers
useadvertising
toreach
theirtarget
audience
while
media
companies
and
advertisingagencies
useitasasource
ofincome.Additionalinformation:Themarket
comprises
advertising
spending,sharebyadvertising
channel,users,average
revenue
peruser,advertising
sharebyindustry,adspendingbymedium,anddigitaladspendingshare
(programmatic
andnon-programmatic).
Themarketonly
displaysB2B
spending
and
users
forthe
above-mentioned
channels.
Figuresarebased
on
advertising
spendingandexclude
agency
commissions,
rebates,production
costs,
and
taxes.
Additionaldefinitionsforeach
market
canbefoundon
therespective
pages.
Formore
information
onthedata
displayed,usetheinfobuttonrightnexttotheboxes.Theadvertising
spendingconsists
oftwo
mainchannels
(traditionaladvertisinganddigitaladvertising).
Traditional
Advertising
refers
toabove-the-line
media
thatdelivers
commercial
messages
tobroadaudiences.
Thisincludesmass
mediasuchastraditional
TV,traditionalradio,printed
newspapers,
printed
magazines,andtraditionalout-of-home
(OOH)
advertising
formats.
DigitalAdvertising
usestheinternet
to
deliver
marketing
messages
to
internet
users
invariousforms.Thisincludesdigitalvideo,
search
engine,
social
media,
digitalout-of-home,
digitalbanner,digitalaudio,digitalclassifieds,andinfluencer
advertising.7Sources:Market
Insights
2024Programmatic
advertising
is
forecasted
to
play
a
major
role,
contributing
84%
tothe
digital
revenue
of
the
Advertising
marketin
2028Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeTheAdvertising
market
isexpected
tosee
asignificantincrease
inadspending,reaching
astaggering
US$1,083.88bn
in2024.Thismarket
includes:Thismarket
excludes:When
compared
globally,intheUnited
Stateswill
lead
theway
inadspending,withanestimated
US$420bn
in2024.•
Traditional
advertising
suchasnon-digital
adsforTVand
radio,aswell
as
out-of-home
advertisingandprintadvertising•
Sponsorships/events
andpromotionLooking
aheadto2028,
digitaladvertising
isset
to
playamajor
role
in
theAdvertising
market,
accountingfor78%
of
thetotaladspending.•Product
placement•
Digitaladvertising
suchasonlineadsforvideo,
banner,audio,classifieds,
and
search
engines,
aswell
as
digitalout-of-home,
socialmedia,in-app,and
connected
TVadvertising•
Commission-based
affiliateInterms
ofper
capita
spending,theaverage
amountallocated
to
In-AppAdvertising
isexpected
to
beUS$45.52
in2024.systemsMoreover,
programmatic
advertising
is
predicted
to
contributesignificantlyto84%of
digitalrevenue
intheAdvertising
market
by2028.•
Influencer
advertising8Sources:Market
Insights
2024The
global
Advertising
revenue
is
expectedto
grow
to
US$
1,300.9
billion
by2028Market
Size:
GlobalAdvertising
market:
Advertising
spending
forecast
inbillionUS$1,300.931,248.13+7.2%(1)1,023.061,195.501,140.941,083.88953.90906.30763.10733.73672.12607.022017201820192020202120222023202420252026202720289Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024Sources:With
ad
spending
of
US$484.6
billion,
the
Americas
are
the
biggest
marketamong
selected
regions
in
2024Market
Size:
Regional
comparison
(1/2)Advertising
market:
Advertising
spending
forecast
inbillionUS$+4.9%(1)587.41+5.1%(1)445.81484.59365.63+3.5%(1)229.65199.85+2.9%(1)22.342024+3.1%(1)25.0111.48202412.9920282024202820242028202420282028EuropeAfricaAmericasAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024In2024,
the
United
States
stands
is
the
largest
market
among
selectedcountries
with
ad
spending
totaling
US$419.9
billionMarket
Size:
Regional
comparison
(2/2)Advertising
market:
Advertising
spending
forecast
inbillionUS$+5.2%(1)513.91419.90+6.0%(1)290.72230.25+4.5%(1)69.08+2.8%(1)27.182024+3.0%(1)23.26202858.0130.3020.6820242028202420282024202820282024ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024Digital
advertising
revenue
is
expectedto
reach
$1,391
billion
globally
by
2028Market
Size:
GlobalDigital
Advertising
market:
Advertising
spending
forecast
inbillionUS$+10.6%(1)1,391271,324262061,25725196101,040
182111192223351220185
22122123441323234813391,18981,116217
24231018136753510541620202614713201922955689514712181485174190240414228111917162175216712118223124395214191612203630103151544159250457387360332305278229
140167
16131
89107338350361371381297307324236
7525219321453201720182019202020212022202320242025202620272028TV&VideoSearchDigitalVideoBannerInfluencerDigitalDirect
MessagingDigitalClassifiedsDigitalOut-of-HomeDigitalAudio12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024Global
traditional
ad
spending
shows
a
slow
decline,
projected
to
reach
US$
291billion
in
2028Market
Size:
GlobalTraditional
Advertising
market:
Advertisingspending
forecast
inbillionUS$+1.5%(1)342.423.430.9342.323.931.1339.824.431.0307.8306.3307.2303.1305.1302.0298.6294.8291.118.320.420.917.121.221.321.421.521.628.353.427.555.428.450.828.648.628.646.228.543.728.341.328.238.828.136.474.355.870.156.666.357.558.658.560.161.262.262.857.263.263.7158.02017160.62018160.6145.82020149.22021148.32022149.02023147.92024146.42025144.82026143.12027141.420282019Traditional
TVTraditional
Direct
MessagingPrintAdvertisingTraditional
RadioTraditional
Out-of-Home13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024Average
Advertising
spending
per
capita
is
estimated
to
reachUS$
139.9
in2024Market
Size:
GlobalAdvertising
market:
Averageadspending
per
capita
forecast
inUS$180162.60157.30151.8016014012010080146.00139.90133.10125.10119.80101.7098.6691.3083.35604020020172018201920202021202220232024202520262027202814Sources:Market
Insights
2024Australia
&
Oceania
has
the
highest
value
for
average
ad
spend
per
capita
in2024Market
Size:
Regional
comparison
(1/2)Advertising
market:
Averageadspending
per
capita
forecast
inUS$600551.2563.7542.4542.8533.5521.8523.7499.7514.4501.2483.3500400300460.7412.7328.5401.5393.5304.5476.6371.0277.6451.7424.9405.2204.9344.2272.595.9263.9255.2246.2236.8226.5212.6180.4176.7170.9200
159.610092.29.184.78.988.59.080.58.875.98.767.08.370.58.652.58.255.47.847.17.941.87.79.2020172018201920202021Asia2022202320242025202620272028AfricaEuropeAmericasAustralia&Oceania15Sources:Market
Insights
2024With
average
ad
spending
per
capita
of
US$
1,288,
the
United
States
has
thehighest
value
among
selected
countries
in
2024Market
Size:
Regional
comparison
(2/2)Advertising
market:
Averageadspending
per
capita
forecast
inUS$1,473.01,004.01,5001,00050001,414.0967.71,355.0931.51,293.0894.11,228.0853.51,160.0809.61,088.0758.41,037.0699.4875.9578.4759.2522.5823.2561.8687.3479.1248.2227.1365.2356.7347.6337.5314.9326.5297.5301.4277.3266.9268.2203.7193.1172.1182.7160.7356.0346.52027128.0135.1148.9327.2337.12026255.387.8307.3318.5241.5100.293.375.239.5273.562.52017201820192020202120222023202420252028ChinaFranceGermanyUnitedKingdomUnitedStates16Sources:Market
Insights
2024Programmatic
advertising
is
the
leading
method
for
buying,
displaying,
andoptimizing
advertising
spaceDistribution
bymethod:
GlobalDigital
Advertising
market:
Programmatic
adrevenue
distribution18%17%17%16%16%21%20%80%19%24%23%26%28%82%83%83%84%84%81%79%76%77%74%72%201720182019202020212022202320242025202620272028ProgrammaticNon-programmatic17Sources:Market
Insights
2024Inthe
Digital
Advertising
market,
the
largest
players
dominate
their
respectivefieldsDeep
dives:
Key
player
landscapeWorldwide
market
sharesintheSocial
MediaAdvertising,
Search
Advertising,
andDigital
VideoAdvertising
segmentsin202385%SearchAdvertisingDigitalVideoAdvertisingSocial
MediaAdvertising63%37%
Rest17%83%15%RestRest18Sources:Market
Insights
2024;
Company
informationIn2019,
the
top
8
Digital
Advertising
players
captured
74%
of
total
digital
adspending,
rising
to
79%
by
2023,
gradually
asserting
dominance
in
the
marketDeep
dives:
Contribution
ofTop
DigitalAdPlayersContribution
oftop
digitalplayers’
advertisingrevenue
to
global
digitaladvertisingmarket2.0%2.5%2019202020212022202334.5%17.8%4.2%
3.2%5.9%3.9%26.0%25.3%1.4%2.6%32.2%18.4%6.0%4.3%6.3%3.6%3.3%1.2%2.3%35.3%34.9%33.4%19.3%6.5%5.2%5.3%6.4%5.9%21.6%2.8%
1.8%1.9%17.7%6.8%5.9%21.9%21.4%2.6%
1.7%1.8%18.5%8.0%6.6%Other19Sources:Market
Insights
2024:
Company
informationProgrammatic
advertising
involves
manydifferent
roles
and
reliesheavily
onmetrics
and
data
inputsDeep
dives:
Programmatic
advertisingProcess
of
programmatic
advertisingDatamanagementplatformsDatatoolsDatasuppliersDataexchangesAudiencedisplayingPublisherbuyingsellingAgencyDSP(1)SSP(2)AdserverAdserverusingAdexchangeplanningOffering
buying
solutionssuchas
real-time
biddingSupplySi
hTradedeskAudiencemetricsWebanalyticsPostevaluationAdvertisersupplyingsupplying20
Notes:Sources:(1)
Demand-side
platform
(2)
Supply-side
platformMarket
Insights
2024Marketers
have
had
increased
interest
in
spending
more
on
programmaticadvertising
campaignsDeep
dives:
Programmatic
advertisingCampaign
spending
projection
for
programmatic
videoin2022Campaign
spending
projection
for
programmatic
audio
in20222%3%1%6%5%6%14%20%35%32%37%37%31%48%53%47%91%86%75%UK67%65%UK63%63%61%52%U.S.GlobalAustraliaCanadaU.S.GlobalAustraliaCanadaIncreaseConstantDecrease21Sources:
MiQWhile
television
is
still
the
dominant
advertising
touchpoint
in
the
U.S.
andChina,
Germany
has
been
overtaken
by
online
stores
and
video
portalsDeep
dives:
Advertising
touchpointsEncounteringnon-digital
advertisementsinthe
past
4weeksin2023Encounteringdigitaladvertisementsinthepast4weeksin202346%49%34%44%Social
media
websites
and
appsOnTV38%37%40%Video
portalsVideo-streaming
servicesSearch
engines33%31%43%OnbillboardsOntheradio44%38%25%27%37%33%34%32%33%17%34%32%42%28%OnlinestoresDirectly
inthestore37%37%38%28%27%Video
games34%24%28%22%22%By
mailshot
/advertising
mailAtthemovies/cinema22%18%40%36%Websites
and
appsofbrandsMusicportalsandstreaming
servicesPodcasts19%24%22%16%17%18%Inprintedmagazines
andjournalsInprinteddailynewspapersIhaven’t
come
across
anynon-digital
ads20%13%14%19%25%19%25%14%19%Editorial
websites
andappsNewsletters16%11%26%24%11%7%10%11%Blogs/forums20%9%United
Statesof
AmericaChina
(Mainland)Germany22
Notes:Sources:"Where
have
youcomeacrossnon-digital
ordigital
advertisements
in
the
past4
weeks?”;Multi
Pick;U.S.:
n=60,267;
Germany:n=35,938;
China:
n=24,552Consumer
Insights
asof2024CHAPTER
2Market
NumbersMARKETSTV
&
Video
AdvertisingThe
TV
&
Video
Advertising
market
is
evolving
globally,
driven
by
digitaltransformation
and
consumer
personalizationOverview:
SummarySummaryTheglobalTV&Video
Advertising
market
isundergoing
significanttransformationastraditional
TVadvertising
diminishesinfavorof
digitalvideoadvertising.Consumers
increasingly
prefer
on-demand
content
throughdigitalplatformsandstreaming
services,
shiftingaway
from
traditionalTVads.More
andmoreadvertisers
are
utilizing
targeted
adson
digitalchannelstoengageaudiences.Macroeconomic
factorsimpactmarket
dynamics,with
theCOVID-19
pandemictemporarily
reducing
adspendingbutexpected
torebound
aseconomiesrecover.
Advancements
intechnology
andinfrastructure,especially
inemergingmarkets,
furtherdrive
growth
byincreasing
internet
access,
smartphoneadoption,and
changesinconsumer
behavior.Therise
ofprogrammatic
advertising
andmobile
video
advertising
aremajordrivers
of
theTV&Video
Advertising
market.
Programmatic
advertising,driven
bydata
andanalytics,allows
advertisers
to
target
audiences
more
efficiently.Similarly,
mobile
video
advertising
capitalizeson
smartphone
andtabletusage,offering
personalized
and
interactive
content.Insummary,
theTV&Video
Advertising
market
isevolving
globally,driven
bychangingconsumer
preferences,
emerging
trends,local
dynamics,andmacroeconomic
shifts.
Advertisers
must
adapt
byleveraging
digitalplatformsandinnovativeadvertising
strategies
toremain
competitive
inthisevolving
landscape,asdigitalvideo
advertising
becomes
increasingly
central
to
marketingcommunications.Local
dynamicsalsoshapethemarket.
IntheUS,traditionalTVnetworks
andsportsevents
dominate
advertising,while
inChina,
rapiddigitalization
andregulatory
complexities
present
bothopportunities
and
challenges.25Sources:Market
Insights
2024TV
&
Video
Advertising
can
effectivelytargetlarge
audiences
through
non-digitaland
digital
contentsOverview:
Market
DefinitionMarket
definitionTV&Video
Advertising
includesadvertising
inthe
form
ofmoving
visualimagesinstead
oftraditional
broadcasttelevision
andalladformatswithin
digitalvideochannels.
Traditional
TVAdvertising
includesnon-digital
formats
and
excludes
allforms
of
digital
TVadvertising.
Traditional
TVAdvertising
alsocovers
alladspendingon
pay-TVoperators
and
networks,
free-to-air
networks,
and
free-to-airspin-off
digitalchannelsfrom
terrestrial
network
operators.
In
comparison,
DigitalVideo
Advertising
includesalladformats
withinwebbased
videos,
app-based
video
players,social
media,or
streaming
appsthatappearon
computerscreens,
smartphones,
tablets,and
other
internet-connected
devices.DigitalVideo
Advertising
formats
are
displayed
asinstream
and
outstream
videoads.Instream
video
adsincludeadvertising
thatappearsbefore,
during,or
afterthestreamed
video
(pre-roll,
mid-roll,
andpost-roll
videoads)andvideo
overlays(text-or
image-based
overlays
thatappearwhile
watchingavideo).
Outstreamvideo
adsincludevideo
advertising
thatappearsinnon-video
environments,
e.g.,in-feed
on
social
media
or
text-based
content
(so-called
nativeadvertising).Additionalinformation:TheTV&Video
Advertising
market
comprises
advertising
spending,users,average
revenue
peruser,anduserdemographic.
Themarket
only
displaysB2Bspendingandusers
forthemarket.
Figures
arebased
onadvertising
spendingandexcludeagency
commissions,
rebates,
production
costs,andtaxes.
Additionaldefinitionsof
TraditionalTVAdvertising
andDigitalVideo
Advertising
canbefoundontherespective
pages.
For
more
information
onthedata
displayed,usetheinfobutton
rightnext
totheboxes.Traditional
TVAdvertisingincludesall
adspending
onmoving
imageformatsbroadcasted
viatraditionaltransmission
channels
suchasterrestrial
and
digitalterrestrial
(DTTV,DTT,DTTB)
TV,cable
TV,satellite
TV,andlinearTVdelivered
viaInternet
Protocol
television
(IPTV).26Sources:Market
Insights
2024TV
&
Video
Advertising
accounted
for
31.14%
of
the
Advertising
market
revenuein
2024Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeAdspending
intheTV&Video
Advertising
market
isprojected
to
reachUS$337.50bn
in2024.Thismarket
includes:Thismarket
excludes:Thelargest
market
isDigital
Video
Advertising
with
amarket
volume
ofUS$189.60bn
in2024.•
Traditional
linearTVadvertisingbroadcasted
over
traditionaltransmission
channels(e.g.,DTT,cable,satellite)•
Video
adson
pagesthatare
notinavideo
playerInglobalcomparison,
most
adspending
will
begenerated
in
theUnitedStates(US$144bn
in2024).•
Digitalvideo
advertising
coveringalladformats
withinwebpagebased
videos,
app
based
videoplayers,
social
media
networks
orsocial
media
appsTheaverage
adspendingper
userintheDigital
videoadsmarket
is
projected
toamount
to
US$30.27
in2024.Thenumberof
TVViewers
is
expected
tobe5.7bn
users
by
2028.27Sources:Market
Insights
2024TV
&
Video
Advertising
ad
spendings
are
estimated
to
increase
at
a
CAGR(1)
of6.4%
from2017
to
2028Market
Size:
GlobalTV&VideoAdvertising:Advertising
spending
forecast
inbillionUS$+6.4%(1)381.1141.4370.8143.1360.5144.8349.7146.4337.5147.9324.1149.0307.1148.3296.6149.2252.3145.8235.8160.6214.0160.6192.8158.0239.72028227.72027215.72026203.32025189.62024175.12023158.82022147.42021106.5202075.253.434.8201720182019DigitalVideo
AdvertisingTraditional
TVAdvertising28
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024With
ad
spending
of
US$
166.2
billion,
the
Americas
are
the
biggest
marketamong
selected
regions
in
2024Market
Size:
Regional
Comparison
(1/2)TV&VideoAdvertising:Advertising
spending
forecast
inbillionUS$+3.2%(1)188.7166.2+3.6%(1)125.2108.6+1.4%(1)56.453.3+3.1%(1)+2.9%(1)6.47.23.13.52024202820242028202420282024202820242028EuropeAfricaAmericasAsiaAustralia&Oceania29
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024In2024,
the
United
States
leads
among
chosen
nations,
with
advertisingexpenditures
totaling
US$
143.8
billionMarket
Size:
Regional
Comparison
(2/2)TV&VideoAdvertising:Advertising
spending
forecast
inbillionUS$+3.3%(1)163.9143.8+4.5%(1)76.264.0+1.0%(1)+1.3%(1)+1.9%(1)14.615.16.16.46.16.62024202820242028202420282024202820242028ChinaUnited
StatesUnited
KingdomGermanyFrance30
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024Over
the
period
from
2017
to
2028,
the
average
ad
spending
for
Traditional
TVadvertising
is
declining,
while
that
for
Digital
Video
is
increasingMarket
Size:
GlobalTV&VideoAdvertising:Averageadspending
per
userforecast
inUS$33.324.8353025201510532.425.231.725.531.126.430.630.830.517.930.027.330.326.929.627.929.727.427.523.113.99.90201720182019202020212022202320242025202620272028Traditional
TVAdvertisingDigitalVideo
Advertising31Sources:Market
Insights
2024Traditional
TV
advertising
spending
is
estimated
to
decrease
at
a
CAGR(1)
of-1.0%
from
2017
to
2028Market
Size:
Regional
Comparison
(1/2)Traditional
TVAdvertising
market:
Advertising
spending
forecast
inbillionUS$-1.0%(1)160.562.85160.562.85157.992.86141.382.67149.242.53148.272.60148.972.122.64147.912.66145.842.42146.402.671.581.661.81144.782.68143.092.681.922.032.191.772.242.282.3231.5431.822.3631.2529.4528.9529.5527.6629.5329.4129.2529.0528.8341.9642.3441.1238.8940.0740.0441.0141.5842.0342.4442.8443.2481.18201782.55201881.74201975.10202075.27202174.65202273.65202371.95202470.05202568.13202666.20202764.282028AmericasAsiaEuropeAustralia&OceaniaAfrica32
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024The
United
States
leads
in
Traditional
TV
Ad
spending
among
selected
countriesin
2028,
with
a
total
expenditure
of
US$
51.11
billionMarket
Size:
Regional
Comparison
(2/2)Traditional
TVAdvertising
market:
Advertising
spending
forecast
inbillionUS$-2.3%(1)97.6096.4095.9674.994.564.533.6688.1912.1488.3811.943.834.843.884.843.934.823.394.324.633.59
86.174.6585.1710.973.694.285.0683.3411.033.734.385.055.3613.943.72
81.294.465.3213.945.3913.3079.2211.093.714.524.843.69
77.123.684.634.94
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