埃森哲-宝马中国BMW电子商务战略规划建议书-20151106

BMW

eCommercePlatform

AccentureProposal

Beijing|Nov,6th2015ConfidentialityNoticeandDisclaimerThisProposalhasbeendevelopedinresponsetotherequestbyBMW(China)Co.,Ltd.(the“Company”).ThisProposalismadeavailabletotheCompanyonthebasisthatitwillusethecontentsonlyforthepurposeofconsideringtheappointmentofAccentureasaproviderofservicedescribedintheProposal,andthattheProposaloranypartthereofwillnotbeshown,readorpassedtoanypersonotherthanacurrentemployeeofthecompanywhohasaneedtoknow.TheinformationcontainedinthisProposalincludestradesecretandproprietaryinformationofAccenture.ThecontentsofthisProposalareconfidentialtoAccentureandremainsthepropertyofAccentureandassuchthecontentsmaynotbedisclosedbytheCompanytoanythirdparty,normayanyoriginalconceptdevisedbyAccenturebeusedwithoutAccenture’sconsent.WheretheProposalmentionsthenameofanyotherclientsofAccenture,AccenturerequeststhattheCompanynottocontactsuchnamedpartieswithoutAccenture’spriorwrittenconsenttodoso.TheservicesproposedintheProposalwillnotaddressanylegalorregulatoryissuesconcerningtheCompany’sbusiness,operationsoruseoftheDeliverables.AstherearemanyfactorsnotdirectlycontrolledbyAccenture,theproposedservicesarenotintendedtoguaranteeresults.ThisProposalisaninitialproposalonlybasedonAccenture’slimitedknowledgeoftheCompany’srequirements.AccenturedoesnotwarrantorrepresenttheaccuracyorcompletenessofthisProposal.TheCompanyshouldnotrelyonanymattersetoutinthisProposalthatisnotsubsequentlyincludedinanywrittencontractmutuallyagreedbetweenAccentureandtheCompany.6.ThisProposalisfurnishedwiththeexpectationthattheCompanyandAccenturewillhaveanopportunitytoworktogethertoagreeupontheformofagreement.(i)ItisourexpectationthatonecontractwillbesignedbetweentheCompanyandAccentureinasinglejurisdictiontocoverprovisionoftheproposedservices.(ii)AccenturehasdevelopedanumberofgeneralcontractingprinciplesandpolicieswhichformthebasisonwhichAccentureprovidesservicestoitsclients.TheseprinciplesaddressissuessuchaslimitationofAccenture’sliabilityandprotectionofitsknowledgecapital.TheinformationincludedinthisProposal(includingpriceestimates)isbasedontheassumptionthatsuchprinciplesareadoptedintheagreementbetweentheparties.IftheCompanydecidesnottoproceedwithourproposal,selectsanotherfirm,ordecidestoconducttheprojectitself,werequestthereturnofthisProposaltogetherwithassurancesthatnophotocopiesofthisProposalhavebeenmade.Accenturehasalliancerelationshipswiththirdpartyproductsandservicesvendors.Aspartofmanysuchrelationships,Accentureisabletoresellcertainproductsandservicesand/ormayreceivecompensationfromvendorsintheformoffeesorotherbenefitsinconnectionwiththemarketing,technicalandotherassistanceprovidedbyAccenture.ClientacknowledgesthatsuchrelationshipsmaybebeneficialtoAccentureandassistinitsperformanceoftheServiceshereunder.ThisProposalisaninvitationtotreatandisnotabindingofferbyAccenture.

AcceptancebytheRecipientofthisProposaldoesnotcreateabindingcontractbetweentheRecipientandAccenture.

ThisProposalisvalidfor30daysfromthedateofsubmissiontotheCompany.199619982015?TomorrowinChinaWewouldliketosupportBMWonitswaytosuccessfullyreachafullyintegratedend-to-endonlinecustomerjourneyinChinaComparedto1996BMWhasmadeimmerseprogressinitsdigitalappearance

–butwhatisnext?Team&TimelineReferencesInitialSituation1OurApproach2354WhyAccentureWithchangingcustomerexpectations,innovativeretailformatslikeonlinesalesareontopofOEMs’agendas.ChallengingdriversforonlineconsumerbehaviorinChina62%ofChinesecustomerswanttohavemoreinformationtailoredtotheirneedsandavirtualdemoofnewcarmodelswhenresearchingacarInChina,onlineshoppingalreadyaccountsfor10%oftotalvalueofconsumergoodssaleswith276millionpeople

alreadyusingmobilepaymentservicesStayconnected:over50%

ofcustomerswantremotechecksandsoftwareupdatesoftheircarandwouldliketoreceiveremindersforservicechecksontheirmobile*Sources:Accenture

MultiChannelConsumerSurvey,

Harvard

BusinessReview,AccentureGlobalConsumerResearch2011,2012,2013,FrostandSullivan,2013,AccentureAutomotiveSurvey2014:WhatDigitalDriversWant.Chinesecustomersareveryopentopurchasingacarentirelythroughonlineprocesses,with53%definitelyand43%possiblyinterested.Chinesecustomersvaluepersonalcontactwiththedealer,evenononlinechannels:41%wanttobeabletouseadirectonline”chat”BothOEMsandthirdpartyplatformprovidersareeagertoconvertincreasingamountofonlinesalesleadseCommerceactivitiesofcompetitorsVolkswagenofferstosendasalesconsultanttothecustomer’shometodoatestdriveandthenconfigureavehicleandcarryoutthesaledirectlyviatabletTointegrateonlineandofflinechannels,GeelyoffersdiscountstoonlinecustomerswhocometodealershipfortestdrivesJLR,Ford,Daimler,BMWandothershostofficialeCommercestoreson3rdpartyplatformssuchasTMALLorJDIndependent3rdpartyverticalplatformssuchastaoche

andautohomeoffersalesofnewandoldcarsandhavebeguntonegotiateinventorieswithdealersVW,GMandotherSAICbrandsoffertheirvehicleson3rd

partyplatform

tooffernewvehiclesalongsideusedcars3rdpartyplatformsWebportalBopaiofferscustomerstransparentlypriceddoor-to-doormaintenanceservicesO2O

IntegrationTravelingsalesmanUsedcarplatformsC2CCustomerinvolvementAfterSaleseCommerceChinesecustomers’demandandmarketactivitiesshow

tremendouspotentialforBMWinthefieldofonlineretail.NeedforActionOnlineshoppinghasbecomeaninherentpartof

dailylife,especiallyinChinaGlobaltrendsshowadecreasein“orientation”visits

toBMWdealerships,increaseinonlinepurchasing.3rd

partyplatformsareenteringthenewcarmarket

bydirectlycontractingdealers’inventories.Highmarketpotential:OnSingles’Day2014,

150Kcars,worth$5billion,werepurchasedonlineDirectsalesthroughonlinechannels

havepotentialforhighermarginsBMWChinacurrentlydoesnotmeetChinesecustomerdemandwhenitcomestopurchasingacaronlineBMWChinaispresenton3rdpartyplatformssuchasTMALLandWeChatBMWChinahaslaunchedseveralstand-aloneonlineinitiativessuchasaNeedAnalyzerandCarConfiguratorLackofanonlineend-to-endapproachwhichcoversthewholecustomerjourneyBMWChinaCurrentstateBMWChina(1/2)ItistimeforBMWtoleverageChineseonlinepotentialsandcommittoacleareCommercestrategy.CurrentstateBMWChina(2/2)StrategicdecisiontokeepfocusonofflinesalesBMWheadquartersolutionPlatformco-operationRent/buyeCommerceplatforminChinaDecisionnottoentereCommerceSellonlineviaTmall/JDAdaptHQsolutiontoChinarequirementsPossiblesynergyeffects,customizationrequiredCo-operatewithapartner/vendortodevelopnew,customizedplatformUseanestablishedoff-the-shelfplatformfore-commerceinChina(e.g.SAPhybris,OracleATG,IBMSmartCommerce,etc.)Useexternal,renownedChinesee-commerceplatforms(e.g.Tmall,JD,etc.)23451BuildingitsowneCommerceplatformenablesahighclasscustomerexperienceatanyplaceandanytime.BMWChinaeCommerceplatformChineseConsumerBehaviorChineseMarketSituationBMWChina-CurrentState-Project:BMWChinaeCommercePlatformDevelopmentofafullyintegratedend-to-endonlinecustomerjourneyinChinawhichconnectsBMW’sO2OchannelsaswellasintegratesallexternalstakeholderandpartnerBesidesNewCarstheeCommerceplatformcoversUsedCars

aswellasAfterSalesproductsandservicesShop-in-ShoponlinesalesplatformfordealersWewouldsupportBMWtosuccessfullyreachanintegratedend-to-endcustomerexperience.BMWChinatargetpictureeCommercePlatform(NewCars,UsedCars,Aftersales)NSC

&

DealerSocialMediaStrategyNeedAnalyzer&ConfiguratorO2O&eCRMStrategyContentManagementUserManagementPaymentManagementProductManagementLogisticsManagementPromotionManagementDealerShopAdminManagementOrderManagementBigDataAnalyticsAsatrustedpartnerofBMW,Accentureisexperiencedinplanningandexecutingcomplex,digitaltransformationsKeysuccessfactorsWehelptodefine,communicateand

followwaysofworkingandacleargovernanceandescalationmodelCollaborateefficientlyWithnumerousstakeholdersinvolvedatBMWChinaandAG,cleargovernanceisrequiredDeepknowledgeduetocompletionof

severaldealerITintegrationprojectsSeamlessintegrationofexternalpartnersSeamlessintegrationofdealerships,externalpartnersandaccesschannelsWorldwideresourcestoincorporateconsidernewrequirementsandensure

asmoothimplementationinallmarketsFlexibleconcerningchangesFlexibleinregardstochangerequest

andlocaladaptationstoachieve

atailoredcustomerjourneyEfficientuseofourinternaldeliverycapabilitiesandabroadnetworkof

SMEsforaquickandsmoothroll-outTime-to-MarketMeetingscheduledgo-livedates

regardingtime-to-market

andthus

achievingonlinesalestargetsDuetoourdeeplocalmarketinsightsandfamiliaritywithBMW,wecansupportas

a“translator”ofbusinessrequirementsInside-out&Outside-inBalancinginternalcapabilities(inside-out)andcustomerandmarketneeds(outside-in)ScalabilityAchievingbothcustomizationandglobalscalabilitytoeventuallyenterfurthermarketsFamiliaritywithBMWITlandscapeandprocessesduetolongtermpartnershipKeyProjectSuccessFactorsAccenture’sContributionWhileinvolvingbusinessandIT,westrivetominimizecostsandaccelerateroll-outAlignbusiness&ITFindingtherightbalancebetweenbusinessrequirementsandITsolutionstandardsUnderstandingBMWChina’scurrentsituationwearereadytobringonlineretailbusinesstothenextlevel.Projectset-upSituationActivitiesSet-upofaflexibleeCommerceplatformtofullyleverageChina’sonlinebusinesspotentialIntegratedend-to-endonlinecustomerexperiencelinkedwithBMWbackendsystemsaswellastoexternalstakeholders(e.g.TMALL,WeChat)Shop-in-shoponlinesolutionfordealershipsIntegrationofdifferentbusinessunitsandproductsasNewCars,UsedCarsandAftersalesServicesTargetsUnderstandingtheChinesemarketandBMW’srequirements……inordertobringBMW’sonlineretail

tothenextlevel.OnlineShoppingisgainingmomentuminChinaCustomersareeagertouseonlinechannelstoresearchcarsandmakepurchases3rdpartyplatformsincreasinglyactingascompetitorsandrushingformarketsharesBMWhaslaunchedfirstonlineinitiativesinChina(e.g.NeedAnalyzer,CarConfigurator)Multichannelmarketingmustbestreamlinedandintegratedacrosschannelstoimprovecustomerexperienceandgathercustomerinsights,beitonlineoroffline…wecanimmediatelyleverageourprovenmethods,tools,assetsandglobalcapabilitiesasacceleratorsacrossallfacetsoftheproject…FirstconceptdocumentwithwireframesandplatformfunctionalitiesClosealignmentandworkshopswithaffecteddepartmentstoevaluatebusinessandITrequirementsandfurtherdefinetheBusinessProposalTransferringbusinessrequirementstoadetailedSystemProposal&SystemDesignDeploymentandintegrationofeCommerceplatformintoBMWITlandscapeincludingtesting,go-live,qualityassuranceandtrainingHyperCareandChangeRequestmaintenanceaftergo-liveaswellas2ndand3rdlevelsupportLeadingChineseChainRetailer–omni-channelintegrating(O2O)e-commerceplatform.ProjectSummaryBuildingonline-offline(store,online,mobile,socialmedia,etc.)integratingomni-channeldigitalplatformbasedonhybrissolution.Comprehensivesystematicservices,includingprogrammanagement,blueprintplanning,systemimplementationandchangeenablementmanagement.ProjectDetailsProgrammanagement(5subprojects).Userexperiences,customerjourneyandscenariodesign.Solutionblueprintdesign.TechnicalplatformdevelopmentandtestE-commerceoperating,trainingandknowledgetransfer.Systematicchangeenablementmanagement.SystemmaintenancesupportaftergoliveOmni-chanelO2Oe-commerceplatformplanning,buildingandgoingliveOmni-chaneluserexperienceandscenariodesignProfessionalprojectsetmanagementAccentureChinahybrisImplementation

-CaseStudy:Chinatire1localretailerProductsUnified

managementInformationSharingMembership360customerviewAttract

trafficSeamless

customer

experiencePromotionIntegratedonlinestrategySyncupwiththeofflineuserOrder&StockSharethestockO2OtofulfillTracktheorderstatusCombinewiththesupplychainFinanceaccurate

&completeTraceableValidevidenceAccentureChinahybrisImplementation

-O2ODesign&5IntegrationModulesProductsIntegrationThebasicproductinformationiskeptinSAPECCThethirdpartyplatformcanintegratewithhybristogettheproductpropertiesbyadaptorsTheproductinformationisintegratedbySAPAPIandcanbecalledbyothersystemsPCMsupporttoedittheproductpropertiesmanuallyConfiguretheCronjobtosuppotthebulkimportDefinetheproductonlineprocessesThepicturesoftheproductsarestoredindifferentmediaserversTheadmincanbulkimporttherelationshipbetweentheproducts&picturesConfigurethehybristoshowtheproductpictures42153Hybriswilldefinetheproductcataloganddothehigh-levelproductmanagementTheCatalogalsocanbeupdatedbyPCM6AccentureChinahybrisImplementation

-O2ODesign&5IntegrationModulesOrderManagementHybrisOMSwilldependonthestockinformationtodynamicallyupdatetheavailablestockforeCommerce421638Thestockoftheshop&warehousewillbeupdatedtohybrisOMSregularlyAlltheordersfromdifferentchannelswillbehandledbyhybrisPDAOfflineorderswillberequiredtopayonlineIntegratewith3rdExpresssystemtogetthelogisticsinformationOMSwillintegratewiththedifferentshop&warehousetogettherealtimestatusOMSwilldependontheorderrequirementtodotheallocationorassigntodifferentshop5AlltherefundswillbecreatedbythefrontendandRAMtothedifferentbackendsystems777AccentureChinahybrisImplementation

-O2ODesign&5IntegrationModulesPromotionManagementAccentureChinahybrisImplementation

-O2ODesign&5IntegrationModulesAllthelistpricesaremaintainedinSAPECCsystemAllthepromotionscanbeconfiguredinhybrishybriscalculatedtheunitpriceforeachproductdependingonthe

allocationrule213Dependsondifferentpricerule,theshopswillupdatetheirownpriceintohybrisThepricewillbevisibleforthecustomerbythepolicysIntegrationwithSiebelCRMAccentureChinahybrisImplementation

-O2ODesign&5IntegrationModulesAllthedetailswillbesenttothebigdataplatformtodotheanalysisSiebelwillbethekeysystemtomaintaintheuserinformationandintegratewithhybris,callcenter&loyaltyplatformhybris&Siebelwillreal-timesyncuptheuserpoints,couponsandtheorderinformationSiebelwillalsosyncupwiththeshoppostsystemtosyncuptheinformation,liketheuserpoints4213PaymentManagementAccentureChinahybrisImplementation

-O2ODesign&5IntegrationModulesYonghuihastheirownfinanceplatform(whichisnotthepartofhybris)ThekeydataforfinanceplatformOrderInformationdetailsThepaymentdetails(Alipay,Unitpayandsoon)TheplatformwillmatchallthenumbersoforderandpaymentbasedontheorderIDThefinancialstaffwillmanuallycheckthedifferentiationofthepayment&order21311Team&TimelineReferences354WhyAccentureInitialSituationOurApproach12BMWChinaeCommercePlatformApproach

-PlanIdentifyanddefinebusiness,legal&ITrequirementsanddevelopcustomerjourneyDesignanddeployarchitecture,functionalitiesandcustomerjourneyEvolveandoptimizecustomerexperienceandefficienciesPLAN.BUILD.RUN.BMWChinaeCommercePlatformApproach–Plan

-MethodologyBusinessProposalIntegrationBPRRMBMWFollow-upEvaluate

FeasibilityConduct

WorkshopsIdentifyStakeholdersIdentifyrelevantdepartmentsandstakeholderssuchassuchasNewCars,UsedCarsandAftersalesorwholesalelevelpartnerPrepareUseCasesPreparefirstusecasesandcustomerscenariosasbasisforworkshopConsiderdifferentperspectives(e.g.customer,BMW,dealerships)Definepreliminarylistofbusiness,legalandITrequirementsConductWorkshopsConductworkshopswithrelevantdepartmentsandstakeholdersIntroduceprojectobjectives,statusandresponsibilitiesDerive&specifybusiness,legalandITrequirementsandsolutionfunctionalitiesFollow-uponWorkshopsConsolidaterequirementsDefinecustomerscenariosandusecasesTechnicalandEconomicFeasibilityEvaluaterequirementsaccordingtotechnicalandeconomicfeasibilityandimpactonsolutionarchitectureFacilitatecommonunderstandingbetweenbusiness,ITandlegalRRMBMWClusteranddocumentrequirementsbasedonstandardssetbyReleaseandRequirement(RRM)BMWtocheck,prioritizeanddecideonrequirementsFinalizeBusinessProposalUseoutputfromRRMtorefinecustomerexperiencejourneyIntegratefinalrequirementsintobusinessproposalPreparationPhase1WorkshopPhase2BusinessProposalPhase3IdentifyStakeholdersPrepare

UseCasesBMWChinaeCommercePlatformApproach–Plan

-DeepDive:FinalizeBusinessProposalInput:Requirements

outofworkshopsDocumentationBUEvaluationITEvaluationCCBEvaluationReadyforImplementationreworkreworkApproval12deniedadjourneddeniedadjourneddeniedadjournedEvaluationofrequirements2Checkandprioritizationofrequirementsconsideringlegalaspects,businesscriticality,customersatisfaction,internalproductivityincreaseConsidertechnicalandeconomicfeasibilityandalignbusinesswithITperspectiveAdjournedrequirementsmightbeimplementedinlaterreleasesDocumentmarketrequirementsaccordingtoBMWITPMConsolidaterequirementsDocumentationofmarketrequirements1Output:

IntegrationinBusinessProposalIntegrationinBusinessProposal3ApprovedrequirementsareintegratedintheBusinessProposalConsideradjournedrequirementsforlaterreleases3BMWChinaeCommercePlatformApproach

-BuildPLAN.BUILD.RUN.Identifyanddefinebusiness,legal&ITrequirementsanddevelopcustomerjourneyDesignanddeployarchitecture,functionalitiesandcustomerjourneyEvolveandoptimizecustomerexperienceandefficienciesBMWChinaeCommercePlatformApproach–Build

-OverviewkeyprocessstepsSystemImplementationSystemTestingGo-

liveIntegrationTestingDesign23SystemProposal

&SystemDesignProjectManagement&Governance1ConfigurehybrisCustomizefunctionalitieswithinhybrisBuildupinterfacestomultiplechannelsCustomizescriptsDefineteststrategyWritetestcasesTestfunctionalitiesofeCommercePlatformFixbugsGoliveoftheplatformaftersolidtestingDesignsolutionbasedonhybrisScrumset-upFulfillChina-specificrequirementsFollowBMWregulations&guidelinesFollowBMWITPMProjectset-upCrossborders,multi-culturalcollaborationFocusonhighqualityandon-timedeliverySecurityinlinewithBMWpolicy4ImplementationBMWChinaeCommercePlatformApproach–Build

-DesignSummary:Typicalclassificationsfordesigns,mayhavedifferentPOVsClassifications:Differenttypes:Functional,TechnicalDifferentlevels:Macrodesign,microdesignSubjectareas:frontend,backend,servicelayerSummary:FullcoverageonarchitecturecapabilitiesArchitectures:StrawmanconceptarchitectureLogicalarchitectureApplicationarchitectureSystemarchitecture,integrationarchitecture,…(DOC):OverallBMWeCommercesystemdesign(DOC):BMWeCommercecomponentdesign(DOC):BMWeCommercefunctiondesign(DOC):BMWeCommerceservicelayerdesign(DOC):BMWeCommerceenablementdesign(DOC):BMWeCommerceintroductiondesignSummary:Followstandards,highquality,securityin-linewithBMWpolicy,andonscheduleStandards:BMWITPMstandardtemplateEnterprisehybrisdesignbestpracticeAccentureADM,ADS,ADAmodelsPrinciplesComponentsCapabilitiesKeydeliverablesFollowingtheBMWITPMstandardtemplate,descriptwholeBMWeCommercedetaildesign,thefinalmilestoneisSPandSDpassedthereviewgatewayleadbyoverallprojectQAPandinvolvedallbusiness&ITassessors.SummaryBMWChinaeCommercePlatformApproach–Build

-Design:CustomerJourneybasedonhybrisResearchShowroomExperienceOfferPersonalPlanLoan,InsuranceCUSTOMEROmni-ChannelinstoreModuleSearch&NavigationMobileModuleSocialCommercePrintModulehybrisFeatureDataIntegrationPCMModuleBigDataSocialCommerceProductCompareDigitalAssethybrisFeaturePaymentStockServiceOMShybrisFeatureArrangementUpdateCustomerInfoBMWCICBMWLoanprogramDataIntegrationCustomerServiceAWARENESSCONVERSIONPURCHASEOWNERSHIPCustomerServiceTicketSystemVoucher/PromotionOMSModuleWorkflow&CollaborationhybrisFeatureSHEERDRVINGPLEASUREhybrisFeatureOrderAuctionOnlinePaymentOmni-ChannelAdminCockpitManagementCockpitBigDataCustomerServiceStoreLocatorReturn&FundAssistedServiceModulehybrisFeatureOnlineShowroomOfficialShopBMWChinaeCommercePlatformApproach–Build

-Design:Roles&CommunicationDealersCustomerAgenciesSystemAdminRequirement,Profile

PriceInfo,ServiceDate,OrderStatusOrderAuction,Price,StockServiceDeliveryShopManagementCustomerBrowsetheeCommercePlatformforshoppingUpdatetherequirement&personalprofileAgencyMajorContractPointforthecustomerInternaloperationprocessexecutorDealerTheFinialServiceProviderManagetheproductspriceDealerShopContentManagementSystemAdminTheeCommercePlatformOwnerDefinethePlatformStrategyManagethedealershopDailyOperationStatusUpdateBMWChinaeCommercePlatformApproach–Build

-Design:OveralleCommerceFunctionArchitectureProductManagementPromotionManagementDealerShopManagementUserManagementAdminPortalBiddingOrdersSellingProductManagementViewofCustomerInfoOwnOrderManagementDealerPortalOrderManagementOrderAuctionUserManagementAgencyPortalProductBrowseOfficialShopProductSearchUserRegister&LoginRecommendedProductsLiveChatProductCompareDealer

ShopNotificationsPriceEngineIntelligentinspectionOnlinePaymentWebAnalysisBackendServicesCustomerTrackLogisticsIntegrationLayoutManagementOMSFinanceIntegrationProductPublishProductInventoryPointsManagementBMWChinaeCommercePlatformApproach–Build

-Design:FrontendApplicationArchitectureOverviewQ/AAfterSalesComplaintLiveChatHomePagePromotionHotProductsBrandImageMarketingProductBrower

RecommendationproductsUserRegister/LoginMyBMWOrderManagementProfileManagementAccountManagementNotificationManagementMyOrdersMyLogisticsMyPointsMyCouponsMyFavoriteMyProfileMyPasswordBindAccountProductAPage

ListPriceDealer1

ShopProductA

Dealer

1

PricePCM…CustomerPortalCMSDealer2

ShopProductA

Dealer

2

PriceDealerN

ShopProductA

Dealer

N

PriceDealer

1

PriceDealer

2

PriceDealer

N

Price…ProductPicsProductContentsDealer1

PortalProductA

Dealer

1

PriceDealer1

StockDealer2

PortalProductA

Dealer

2

PriceDealer2

StockDealerN

PortalProductA

Dealer

N

PriceDealerN

Stock…DealerPortalBMWChinaeCommercePlatformApproach–Build

-Design:Dealer

Shop

ManagementDIAESBSSOProductAPage

ListPriceDealer1ProductA

Dealer

1

PricePCMAEM…OfficialShopCMSDealer2ProductA

Dealer

2

PriceDealerNProductA

Dealer

N

PriceDealer

1

PriceDealer

2

PriceDealer

N

Price…ProductPicturesProductContentsDealer1ProductA

Dealer

1

PriceDealer1

StockDealer2ProductA

Dealer

2

PriceDealer2

StockDealerNProductA

Dealer

N

PriceDealerN

Stock…DealerPortalAssumptionAlltheproductattributesaremaintainedinBMWHQShopbyPCM&CMSEachdealercanmanagetheproductswhicharesoldforthedealerportalEachdealercandefinetheproductprice&stockandthedefaultpriceisthelistpriceTheDealerShoponlycanbecreatedbysystemadminNewDealerSubmit

RequestBMW

ApprovedManually

SetupBMWChinaeCommercePlatformApproach–Build

-Design:Dealer

Shop

Demo–ProductPageNewDealerList:ListallthedealershopswhicharesellingthisproductDealerPrices:ListthedealerpriceafterallthespecialdiscountDealerShop:ClickthedealernametovisitthedealershopBMWChinaeCommercePlatformApproach–Build

-Design:Dealer

Shop

Demo–DealerShopDealerPrices:AddthedealerproductintotheshopcartDealerShopPage:ShowalltheproductswhicharesoldbythisdealerBMWChinaeCommercePlatformApproach–Build

-Design:Dealer

Shop

Demo–OrderManagementOrderManagementTheordersaregeneratedandassignedtodifferentdealers.BMWChinaeCommercePlatformApproach–Build

-Design:BackendApplicationArchitectureOverview

OnlineShowroomeCommerceUserRegister&VerificationUserManagementRegisterProfileRoleAuthorityGroupHistoryTendencyRatingOperatorAgency/Dealer/AdminSubmittheOrderCustomizedConfiguration,Address,DateRequirementOrderManagementOrderCheckStandardWCMSGeneratetheaccountafterverificationDealer1Dealer2DealerN…CentralMessa