2023年雅思写作高分范文媒体类7篇

媒体类

Wecangetknowledgefromnews,butsomepeoplethinkwecannottrustthejournalist.Whatdoyouthink?Whatqualitiesdoyouthinkasuccessfuljournalistshouldhave?

Theadventoftheinformationagehasbombardedthepublicwithnumerousnewsandmanypeoplespendagreatdealoftimegoingthroughnewseveryday.Somepeoplearesuspiciousofthesenewsbecausetheydonottrustthejournalists,whileIamconvincedthatasuccessfuljournalistwithcertainqualitiescouldprovidetruenewsreports.

Admittedly,somuchnewsonsocialmediaisfakeandwrong,whichhasbecomeoneofthemostconcerningaspectsofthemediaenvironment.Accordingtoarecentsurvey,onlyabouttwo-in-tenAmericanstrusttheinformationtheygetfromlocalnewsorganizationsalot,whetheronlineoroffline.Thereasonbehindthelowtrustrateisthatsomesitesarecreatedwithpre-existingviews,andmorethanthat,otherspresentfactsthatareactuallyfalseorbiased.However,inthefastgrowinginformationage,weasreadersmustdevelopskillsandstrategiestodistinguishbetweenrealjournalismandwrongones.Wecannotbelievethoseso-calledfactssimplybecausetheymatchuptoourownpreconceptions.

Giventhatlossofpublictrustcouldbejournalism’sgreatestchallenge,journalistsworldwideshouldequipthemselveswithanumberofgoodqualities.Firstly,theyshouldhaveastrongdesiretounearththetruth.Inotherword,averypassionatepersonisenthusiastictogetinformation,uncoverscandalsandinformpeople.Secondly,agoodjournalistmustbeanextremelydisciplinedpersontobeabletoworkstrictdeadlines.Stayingpunctualissignificantorelsepeoplewillnotbeabletotrusttheinformationreported.Thirdly,ajournalistmustbeobjectiveandaccurate,nomatterwhatthesituationis.Thereportedstorymustbefreeofanyprejudiceandbereportedasitis.Journalistsmayhavetheirownchoiceswithregardstopoliticalpartiesandleaders.However,itisimportanttokeepthemasidewhencoveringastory.Moreover,journalistsshouldbeopentonewideasandviewsandshouldnotcoverstorieswithanypreconceivednotions.Inadditiontotheabovementionedqualities,itisalwaysbetterifajournalisthasexpertknowledgeofthebeatheintendstocover.

Inconclusion,thefactisthemediaisdistrustedbylotofpeopleallovertheworld.Ifthejournalismindustrywantstoregainitsreputation,journalistsmustdotheirjobhonestlyandhonorably.

Newsmediaareimportantinmodernsociety.Whyaretheysoimportant?Aretheirinfluencesgenerallypositiveornegative?

Inpresent-daysociety,modernpeopleareinteractingwithallkindsofnewsmediaincludingprintmedia,broadcastnews,andmorerecentlyonlinenewspaperaswellasnewsblogs.Thesemediaareimportantandcouldcausebothpositiveandnegativeeffectstothesociety.

Itisundeniablythatnewsmediahaveplayedanindispensableroleinmodernsociety.Obviously,newsmediatimelyprovidethepublicwithvastamountofinformation.CommunitiesandindividualsarebombardedconstantlywithmessagesfromamultitudeofsourcesincludingTV,billboards,andmagazines,tonameafew.Thesemessagespromotenotonlyproducts,butmoods,attitudes,andasenseofwhatisandisnotimportant.

Giventhepopularityandimportanceofnewsmedia,peoplestarttorealizetheassociatedpositiveimpact.Themediaarecreditedwithconsiderablepowertoshapeopinionandbelief,tochangehabitsoflifeandtomouldbehavioractively.Forinstance,somefinancenewscouldinfluencethewaypeopleinvesttheirsavings.Asfitnessmagazinesincreasinglyhighlighttheriskofasedentarylifestyleandobesity,moreandmorepeoplesetouttomaketheirweigh-lossplans,develophealthiereatinghabits,andexerciseonaregularschedule.

Despiteofthepositiveinfluence,newsmedia

maycausedetrimentaleffecttothesociety.Withtheariseofnewmediathroughsocialmedia,therehasbeenanincreaseinfakenews.Forexample,theuseofTwitterandFacebookhasmadeiteasierforfalseormisleadingarticlestobeseen.Coco-Cola,asanexample,fundsafrontgroupbythenameofTheGlobalEnergyBalanceNetworktoconfuseconsumersaboutsodascienceanddivertattentionawayfromthemountingevidenceshowingthatsweetbeveragesareamajorcontributortodiseaseassociatedwithinsulinresistance,suchasdiabetes.Giventheerosionoftrustinthemediaandtherampantspreadofhoaxesviasocialmedia,itwillbecomeevenmoreimportantfornewsorganizationstoscrutinizecontentthatlooksandsoundsliketherealdeal.

Inconclusion,newsmedianotonlyofferpeopleinformationandknowledgebutalsoexertgoodandbadeffectsonthesociety.Inmyopinion,thosegoodeffectscouldoutweighbadonesifthemediacouldbeusedinawiseandappropriateway.

Somepeopleclaimthatnewspaperisthebestwaytogetthelatestinformationbecauseithasmoreinfluencethanotherformsofmedia.Towhatextentdoyouagreeordisagree?

Newspaperhasbeenapartofourdailylifeforseveralcenturies.Somepeoplearguethatnewspaperisthebestaccesstolatestinformation,whileIwouldliketosaythatotherformsofmediaarealsoimportantwaysforthepublictobeinformedofimportanteventsthatareoccurringaroundtheworld.

Newspaperisstillamajorsourceofthegeneralpublicforavarietyofreasons.Firstly,generalnewspaperscoveralltopics,includingpolitics,economy,celebritynews,andacollectionofthelatestevents.Moreover,somemighthavegoodcoverageofinternationaleventsofimportance,andothersmightconcentratemoreonnationalorlocalentertainmentorsports.Therefore,readershaveawiderangeofchoices.Secondly,inrecentyears,newspaperhasadaptedtothechangingtechnologybystartingtoofferonlineeditiontocatertheneedsofthepublic.Asof2023,virtuallyallmajorprintednewspapershaveonlineeditionsdistributedovertheInternet,whichallowsreaderstosearchfortheirmostinterestedtopicsconveniently.

However,theavailabilityofnewsvia

\o"Category:24-hourtelevisionnewschannels"

24-hourtelevisionchannels

andthentheavailabilityofonlinesocialmediaposedanongoingchallengetothe

\o"Businessmodel"

businessmodel

ofmostnewspapers.Tobeginwith,readingatnocostishighlyvaluedbyamajorityofreaders.Televisionchannelsandanumberofonlinenewswebsites,suchasGooglenews,arefreetoaccess,whichisacomparativeadvantageoversomechargednewspapers.Inaddition,nowadays,thepublic,especiallytheyoungergeneration,prefertogetnewsfromsocialnetwork.Byjustopeninganapp,suchasFacebookandTwitter,theycanlearnaboutallthepeoplewhoaresignedintothesamenetwork.Moreover,theycouldmaketheirpersonalcommentsandthoughtsinstantlyandgloballypublic,andthencommunicatewithothers.

Inconclusion,asmoreformsofnewsmediabecomeavailable,newspaperoutletsfaceanincreasinglyseriouschallenge.Giventhatindividualshavedifferentareasofinterest,itisbettertohavefreedomtochoosetheirfavoritewaysofgettingthenewestinformation.

Advertisingdiscouragespeoplefromdifferentindividualsbymakingusallwanttodothesameandlookthesame.Towhatextentdoyouagreeordisagree?

Advertisingisanessentialfactorinmodernbusinessmethods,anditisalsoanindustrythatknowshowtoinfluenceandchangebehaviour.Somepeoplearguethatadvertisingpreventspeoplefrompursuingtheirindividualityandidentitybecauseitencouragesconsumerstoblindlybuythesameproducts.However,Iamnotconvincedbythisview.

Admittedly,massivepromotioncampaignsareabletodeliberatelyinfluencecustomers’purchasingdecisiontowardsseveralspecificbrands.Onceincreasingnumbersofcustomersmakethepurchaseofthesecommercialgoodsandproducts,itmarksthesuccessofadvertisementsinmonopolizingthemarketandcreatingsocalledtrendsandfashions.Toalargeextent,advertisementsimposeanotionthattheadvertisedsubjectsarefamous.Thereasonwhysomepeopleprefertopurchasethesegoodsisthattheypursueastyleofbeingpopular.Youngpeople,especiallythosewhostillstrivetofindoutwhotheyare,wouldprobablylosetheirindividualitysincetheybuythesamegoodsadvertisedconstantlyinmediaortheybuywhatevertheiridolstryout.Forinstance,ifastarisinvitedtoadvertiseforanarticle,somepeoplewillimpulsivelybuythegoodswhichmightbefarmoreexpensivethanthesamekindproductsunderotherbrands.

However,itisbynomeanstoclaimthatcommercialswouldforcethepublictosuchanextentthattheyallexpecttodothesameandlookthesame.Afterall,buyingbehaviourisaphenomenonthatvariesdependingonawiderangeoffactors,suchasdemographics,income,socialandculturalfactors.Themajoritymaketheirpurchasedecisionbasedonpersonalpreferencesandaffordability.Asthefinancialcrisisandeconomicdownturnseriouslydampenspeople’spurchasingpower,manyglobalcompaniesfaceamajorchallengeintermsoftheprofitabilityandevensurvival.Nomatterhowheavilysomeluxuriousbrandsarewillingtospendontheircommercials,theycanonlyattractthoselivinginupperclassratherthanthecommonpeoplewhoearnaverageincomes.Thegeneralpublicwouldnotbuyproductsonlywithstylishshapessincetheyprefergoodswithpracticalfunctionsaswellasreasonableprices.

Inconclusion,advertisementscouldexertinfluenceonourpurchasingbehaviorstosomeextent,butarenotpowerfulenoughtomakeallofusthesame.Competitionsamongprestigiouscompaniesworldwide,onthecontrary,willpromoteincreasinglydiversifiedtastes.

Peoplearesurroundedbymanykindsofadvertisingwhichcaninfluencetheirlife.Dothepositiveeffectsofthistrendoutweighnegativeeffects?

Businessownersknowasmartmarketingplanisessentialtobranddevelopmentandtotheconversionofviewersintoclientsandcustomers.Oneaspectofamarketingplanisadvertising.Yetthereisacontroversialdebateovertheeffectsofadvertisements.

Itisundeniablethatadvertisingdohaveitsmerits.Firstly,theyhelptheconsumersbygivingtheminformationaboutvariousproductsavailableonthemarket.Manyreadersappreciateadvertisingbecauseitallowsthemtoknowtheproperties,functions,andpricesoftheproductstheywanttobuyathome.Secondly,giventhatnumerouscompaniespromotetheirgoodsandservicesonthesamemedia,beitnewspapers,magazines,TV,andtheInternet,customerscouldcomparethoroughlybeforetheymaketheirpurchasingdecisions.

However,manyadvertisementsmakemisleadingclaimsandpromiseinstantsolutionstopeople’sproblemsinordertogainprofits.Forexample,anadvertisementmaydepictapimplyboybeingsurroundedbyprettygirlsassoonasheappliesaparticularbrandofpimplecream.Thoughmanyknowthatthisisanexaggeration,theymaystillclingtothehopethatitmaybetrueandrushouttobuythecreamandtryitout.Whentheclaimsarenotmatchedinreallife,itcancausealotofdisappointmentandfrustration.Anotherharmthatadvertisementscouldbringaboutisthattheynurturesuperficialvaluesinpeople.Peoplelustforproductstheycannotaffordandsomeevenresorttoillegalwaysofgettingmoneyinordertoobtainthem.Thisinturnbreedsaclassofsnobbishpeoplewhoonlyrespectothersforthematerialthingstheypossess.

Inconclusion,peopleinthemodernsocietyenjoyandvaluetheconveniencesandcompetitivepricesbroughtbycommercials.Therefore,althoughcommercialsdesignedbybusinessessometimescouldbemisleadingandpassmaterialismvalues,Iamconvincedthatthepositiveeffectsoutweighthenegativeones.

Nowadays,therearemanytelevisionadvertisementaimedatchildren.Whataretheeffectsoftheseadvertisementsonchildren?ShouldTVadvertisementsbecontrolled?

Childrenareimportanttargetsofadvertisingcampaigns.However,childrenhavebeenfoundtobeparticularlyvulnerabletonegativeeffectsofadvertising,andprotectingchildrenfromtheseeffectsisanimportanttaskofconsumerpolicy.

Itisundeniablethatcommercialsfamiliarizekidswiththelatestproductsinthemarketandinculcatesomegoodhabitsinthemliketheonesrelatedtodentalhygiene.Inaddition,advertisingcouldimpartasetofgoodvaluesandasenseofresponsibilitytochildren.Forexample,somepublicserviceadvertisingisdesignedtoinformchildrenoftheimportanceofeducation,safety,andfilialpiety.However,someadvertisementsdohavenegativeimpactonchildrenthatcannotbeignored.Advertisersuseallsortsofgimmickstopromotetheirownproduct.Forexample,fast-foodrestaurantspromiseattractivetoysandprizesinscratchandwincompetitions.Asaresult,childrenbadgertheirparentstotakethemtothatparticularfast-foodrestaurant,whichinturncontributestotheproblemofobesity.Moreover,alotofadvertisementsdifficulttounderstandforkidsbecausethemisleadingtacticsthatadvertisersemployiscenteredontheuseofexaggeration.Claimssuchas"thebest'or“betterthan"canbesubjectiveandmisleading;evenadultsmaybeunsureastotheirmeaning.Theyrepresenttheadvertiser'sopinionsaboutthequalitiesoftheirproductsorbrandand,asaconsequence,aredifficulttoverify.

Aschildrencontinuallyassumelargerrolesintheirhomesandarebecomingmoreinvolvedintheshoppinghabitsofthehousehold,TVadvertisementsshouldbecontrolledtosomeextent.Studieshaveshownthattheimpactonchildrenofcigaretteadvertisingisgreaterthanonewouldimagineittobe.Becausepresentadvertisingofcigarettes,alreadylimitedtonon-TVmedia,hassuchagreatimpactonchildren,alladvertisinglikelytoinfluencechildren,evenifnotaimedatthemdirectly,shouldbemorecarefullyscrutinized.

Inconclusion,theinfluenceofadvertisinghaspermeatedmuchofwhatchildrendoandsee.Duetothefactthatchildrendonothavethesamecriticalthinkingandjudgementasadults,TVadvertisements,especiallythoseassociatedwithunhealthyfoodandlifestylechoices,shouldbecontrolledorevenbanned.

Researchshowsthatover-eatingisasharmfulassmoking.Therefore,advertisingforcertainfoodproductsshouldbebanned,inthesamewayascigaretteadvertisingisbannedinmanycountries.Towhatextentdoyouagreeordisagree?

Nowadays,ascompetitioninthefoodindustrybecomesincreasingfierce,foodmanufacturesspendheavilyonadvertisingtheirfoodproducts.Givenmoreandmorepeoplesufferfromobesity,somearguethatfoodadvertisementsshouldbebanned.

Opponentsoffoodadvertisingclaimthatforthesakeofpublichealththoseadvertisementsshouldbeprohibited.Certainfoodadvert