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INDUSTRIES
&
MARKETSHand
Sanitizer:
market
data&
analysisMarket
InsightsreportApril2024MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsGotoMar
etInsightsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/2MARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsThe
HandSanitizermarketispartof
the
OTCPharmaceuticalsmarket.10sectors190+geographicalentities1,000+markets400+reportsGotoOTCPharm
aceuticalsmark
etGotoOTCFind
out
more
on:OTC
PharmaceuticalsPharmaceuticals
market3Table
of
ContentsOverviewAppendixSummary6789Product
OverviewAuthor2021MarketDefinitionKeyTakeawaysMarketScopesMarket
NumbersRevenue11141718AverageRevenue
per
CapitaOnlineRevenueShareMobile/DesktopSplit4CHAPTER
1OverviewThe
Hand
Sanitizer
market
is
a
fast
growing
marketOverview:
SummarySummaryTheHandSanitizermarket
isexperiencing
significantgrowth
worldwide
duetotheincreasing
awareness
abouthand
hygiene
and
theneed
toprevent
thespreadof
infectiousdiseases.Local
specialcircumstances:Insome
countries,
thehandsanitizermarket
isdriven
byspecific
local
circumstances.
For
example,
incountries
with
highpopulationdensity
andlimited
access
to
clean
water,
hand
sanitizers
havebecome
anessential
partof
dailyhygieneroutines.Customer
preferences:Customers
areincreasingly
prioritizing
cleanliness
andhygiene,
leadingtoasurgeinthedemand
forhand
sanitizers.
Theconvenience
ofusinghand
sanitizers,
especially
insituationswhere
soap
andwater
arenotreadily
available,hasmadethemapopularchoice
among
consumers.Additionally,therising
concern
aboutgerms
and
bacteria
on
surfaces
hasalsocontributed
tothe
growing
demand
forhand
sanitizers.Underlying
macroeconomic
factors:
TheCOVID-19
pandemichashadasignificantimpacton
thehand
sanitizer
market
worldwide.
Theoutbreak
of
thevirushasled
to
asurge
indemandforhandsanitizers
asindividualsandorganizations
prioritize
hand
hygiene
to
prevent
thespread
ofthevirus.
Thisincreased
demandhasprompted
manufacturers
to
ramp
upproduction
andintroduce
new
productstomeet
thegrowing
needs
ofthemarket.
Additionally,government
regulations
andguidelinesregarding
hand
hygiene
havealsoplayedarole
inshapingthehandsanitizermarket.
Inmanycountries,
health
authoritieshaveemphasized
theimportance
of
hand
sanitizers
inpreventing
thespread
ofinfectiousdiseases,
leading
to
increased
consumer
awareness
anddemand.
Inconclusion,
theHandSanitizermarket
is
experiencing
strong
growth
worldwidedueto
theincreasing
importance
placed
on
hand
hygiene
and
theneed
toprevent
thespread
ofinfectiousdiseases.Trendsin
themarket:
Oneof
thekey
trendsinthehand
sanitizer
market
istheincreasing
useofnaturaland
organic
ingredients
inhand
sanitizers.
Customersarebecoming
more
conscious
aboutthe
chemicals
they
areexposed
toand
areseeking
safer
alternatives.
Thishasledto
thedevelopment
of
hand
sanitizers
thatarefree
fromharsh
chemicals
and
contain
natural
ingredients
suchasaloe
veraandessential
oils.6Sources:Market
Insights
2024Hand
Sanitizer
is
an
important
part
of
the
OTC
Pharmaceuticals
marketOverview:
Market
DefinitionMarket
definitionHandsanitizer,
alsoknown
ashandantiseptic,isafoam,gelor
liquid-basedsanitizingagentthatisappliedon
hands
forremoving
various
disease-causingpathogens.
Itincludesbothproductswhich
are
exclusively
sold
inpharmacies
andproductswhich
canbepurchased
elsewhere.
Salesbyhospitalsare
notincluded.Additionalinformation:Themarket
comprises
revenues,
average
revenue
percapita.Saleschannelsshow
onlineandoffline
revenue.
Revenues
include
VAT.Themarket
onlydisplaysB2Crevenues,
henceB2B
and
B2G
revenues
are
notincluded.Formore
information
on
the
datadisplayed,
usetheinfobuttonnexttotheboxes.7Sources:Market
Insights
2024Hand
Sanitizer
accounted
for
1.59%
of
the
OTC
Pharmaceuticals
marketrevenue
in
2023Overview:
Key
TakeawaysKeyTakeaways•Revenue
intheHandSanitizermarket
amountstoUS$3.20bn
in2024.
Themarket
isexpected
togrow
annuallyby
5.03%
(CAGR
(1)
2024-2029).•Inglobal
comparison,
most
revenue
is
generated
intheUnitedStates(US$644m
in2024).•Inrelation
tototalpopulation
figures,perperson
revenues
ofUS$0.41
are
generated
in2024.8Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024Sources:Market
scope
parameters
and
considerationsOverview:
inscope
/outof
scopeInscopeOutof
scopeThismarket
includes:Thismarket
excludes:•Household
disinfectant•Purealcohol•Gel•Sprays•Foam•DisinfectantWipes•Disinfectantsforhands
only9Sources:Market
Insights
2024CHAPTER
2Market
NumbersHand
Sanitizer
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
12.0%
from2016
to
2029Market
Size:
GlobalRevenue
forecast
inbillionUS$+12.0%(1)6.304.083.913.733.523.553.383.203.042.951.030.930.961.002016201720182019202020212022202320242025202620272028202911
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024With
a
revenue
of
US$
1.1
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2023Market
Size:
Regional
Comparison
(1/2)Revenue
forecast
inbillionUS$+6.2%(1)1.62+3.9%(1)+4.4%(1)1.181.130.970.940.75+6.0%(1)+5.8%(1)0.170.140.120.102023202920232029202320292023202920232029EuropeAfricaAmericasAsiaAustralia&Oceania12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024With
a
revenue
of
US$
0.6
billion,
the
United
States
is
the
biggest
market
amongselected
countries
in
2023Market
Size:
Regional
Comparison
(2/2)Revenue
forecast
inbillionUS$+3.2%(1)+6.1%(1)0.750.700.620.49+4.4%(1)+2.9%(1)+3.5%(1)0.220.190.170.160.160.132023202920232029202320292023202920232029United
StatesChinaJapanRussiaGermany13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024Hand
Sanitizer
average
revenue
percapita
is
estimated
to
increase
at
a
CAGR(1)of
11.1%
from2016
to
2029Market
Size:
GlobalAveragerevenue
percapita
forecast
inUS$+11.1%(1)0.840.510.490.470.470.450.430.410.400.390.140.140.130.132016201720182019202020212022202320242025202620272028202914
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024With
an
average
revenue
per
capita
of
US$
2.4,
Australia
&
Oceania
is
thebiggest
market
amongselected
regions
in
2023Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
forecast
inUS$+4.4%(1)3.062.37+4.5%(1)+3.3%(1)1.161.130.930.89+5.8%(1)+4.9%(1)0.350.250.120.092023202920232029202320292023202920232029EuropeAfricaAmericasAsiaAustralia&Oceania15
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024With
an
average
revenue
per
capita
of
US$
5.1,
Iceland
is
the
biggest
marketamong
selected
countries
in
2023Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
forecast
inUS$+5.6%(1)7.09+4.5%(1)+4.8%(1)+4.6%(1)4.865.11+3.4%(1)4.503.883.733.513.392.962.882023202920232029202320292023202920232029IcelandAustraliaLuxembourgSingaporeSwitzerland16
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024Inthe
Hand
Sanitizer
market,
Online
Revenue
share
reached
32.0%
in
2023FurtherMarket
AnalysisShare
ofOnline
Revenue
forecast
inthe
Hand
Sanitizer100.00%100.00%100.00%100.00%9.00%100.00%100.00%33.00%100.00%32.00%100.00%34.00%100.00%38.00%100.00%41.00%100.00%43.00%100.00%43.00%100.00%39.00%16.00%19.00%24.00%29.00%91.00%84.00%201781.00%201876.00%201971.00%202167.00%202268.00%202366.00%202462.00%202561.00%202959.00%202657.00%202757.00%20282020OfflineRevenue
ShareOnlineRevenue
Share17Sources:Market
Insights
2024Inthe
Hand
Sanitizer
market,
Mobile
sales
share
reached
59.0%
in
2023FurtherMarket
AnalysisShare
ofMobile/Desktop
salesforecast
intheHandSanitizer100.00%100.00%45.00%100.00%46.00%100.00%100.00%100.00%56.00%100.00%59.00%100.00%62.00%100.00%64.00%100.00%66.00%100.00%68.00%100.00%69.00%44.00%55.00%59.00%56.00%201755.00%201854.00%201945.00%202144.00%202241.00%202041.00%202338.00%202436.00%202534.00%202632.00%202731.00%2028Desktop
Revenue
ShareMobile
Revenue
Share18Sources:Market
Insights
2024CHAPTER
3AppendixMARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,regional,country,
and/orstatelevel.Access
ourdatavia
web
interface,
download(XLS,
PDF,PPT),
orreports.Benefitfromour
48-hour
customerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.
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