DB43-T 2365.1-2022农村卷烟营销网络 第1部分：服务乡村振兴指南

ICS65.160

CCSX98

43

湖南省地方标准

DB43/T2365.1—2022

农村卷烟营销网络

第1部分：服务乡村振兴指南

Ruralcigarettemarketingnetwork-

Part1:Serviceruralrevitalizationguide

2022-05-31发布2022-08-31实施

湖南省市场监督管理局发布

DB43/T2365.1—2022

目次

前言························································································································Ⅲ

1范围·····················································································································1

2规范性引用文件······································································································1

3术语和定义············································································································1

4服务产业振兴·········································································································1

5服务人才振兴·········································································································2

6服务生态振兴·········································································································2

7服务组织振兴·········································································································2

8服务文化振兴·········································································································3

参考文献····················································································································4

I

DB43/T2365.1—2022

前言

本文件按照GB/T1.1—2020《标准化工作导则第1部分：标准化文件的结构和起草规则》的规

定起草。

请注意本文件的某些内容可能涉及专利。本文件的发布机构不承担识别专利的责任。

DB43/T2365《农村卷烟营销网络》分为3个部分：

——第1部分：服务乡村振兴指南；

——第2部分：零售客户培训指南；

——第3部分：营销服务规范。

本文件为DB43/T2365的第1部分。

本文件由湖南省烟草专卖局提出并归口。

本文件起草单位：湖南省烟草专卖局、衡阳市烟草专卖局、湖南省标准化协会。

本文件主要起草人：郭兴堃、康继权、彭军辉、李智文、谷棵、王碧芝、彭小平、唐国伟、肖腾、

李秀宏。

III

DB43/T2365.1—2022

农村卷烟营销网络第1部分：服务乡村振兴指南

1范围

本部分提供了烟草商业企业服务乡村振兴的有关建议，并给出了相关信息。

本部分适用于烟草商业企业对农村卷烟营销网络服务乡村振兴的指导。

2规范性引用文件

本文件没有规范性引用文件。

3术语和定义

下列术语和定义适用于本文件。

3.1

农村卷烟营销网络ruralcigarettemarketingnetwork

以烟草商业企业为主，依照烟草专卖法律法规，针对农村地区，对农村卷烟零售客户服务的卷烟营

销组织系统。

3.2

农村卷烟零售终端cigaretteretailterminal

持有烟草专卖零售许可证、向顾客展示和交易的经营场所。

3.3

农村卷烟零售客户retailcigarettecustomers

持有烟草专卖零售许可证从事农村卷烟经营业务的经营者。

4服务产业振兴

4.1助力农村卷烟零售终端提质

4.1.1支持农村卷烟零售客户加盟烟草和新零售流通品牌，促进现代流通体系向农村地区延伸发展。

4.1.2优先支持脱贫户、防返贫监测户和返乡青年加盟农村卷烟营销网络。

4.1.3在店铺改造、货源保障、经营服务等方面提供扶持。

4.1.4指导农村卷烟零售客户开展经营分析，提供个性化经营指导方案，防范化解经营风险。

4.1.5支持农村卷烟零售终端发展电子商务，帮助拓展非烟商品经营渠道。

4.2拓展农村卷烟零售终端服务功能

4.2.1有条件的农村卷烟零售终端宜开展便民服务，可提供健康、休闲、体重血压测量、手机充电、

雨伞借用、茶水饮用、报刊阅读等便民服务。

4.2.2可在农村卷烟零售终端设置农村金融便民服务点、物流寄递点、汽车充电桩等，提供包裹代收、

1

DB43/T2365.1—2022

社区非烟商品团购、话费代充等增值服务。

4.3促进农村卷烟零售终端数字化建设

4.3.1宜提供零售终端店铺管理设备和零售终端信息系统支持，帮助农村卷烟零售客户实现“全店铺

管理、全商品扫码、全方式支付”，引导提升非烟商品的货源组织与库存管理效益，促进传统终端向数

字化转型。

4.3.2可建设数字门店、配备电子价签、支持聚合支付、推广数字人民币应用。

4.3.3可运用大数据分析，实现店铺管理智能化。

4.3.4宜应用零售客户移动应用系统、工商零消互助合作平台等。

4.4服务农村特色产业

4.4.1宜与当地农产品生产基地、合作社及农户的合作，引导农村卷烟零售客户在店内增加特色农产

品销售专区。

4.4.2可为乡村旅游提供咨询、宣传服务。

5服务人才振兴

5.1健全培训体系

5.1.1宜搭建线上、线下培训课程体系，可结合基层服务站所开展线下培训。

5.1.2可开发涵盖法律法规、店铺管理、品牌培育、新零售技术、数字化管理等内容的营销客户经营

知识库和营销精品视频微课。

5.2提升经营能力

宜开展零售客户培训，推广新零售、数智化经营理念，提升农村卷烟零售客户经营能力。

6服务生态振兴

6.1改善店容店貌

宜通过统一店面招牌、烟柜，清洁店面、优化陈列等方式改善店容店貌。

6.2改善卫生环境

6.2.1宜在农村卷烟零售终端设置便民吸烟点，配置烟蒂收集垃圾桶、导示牌等硬件设施，引导文明

吸烟。

6.2.2宣传引导农村卷烟零售客户保持店前卫生环境清洁。

6.2.3联合村组开展美丽乡村建设宣传活动。

7服务组织振兴

7.1宜在农村卷烟零售终端设置政策、普法、科普等宣传栏。

7.2宜在有条件的农村卷烟零售终端添置桌椅、书籍、运动设施等，搭建交流学习平台。

7.3宜开展爱心帮扶、志愿服务等活动，引导传播社会正能量，倡导文明新风尚。

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DB43/T2365.1—2022

8服务文化振兴

8.1展示特色文化

可根据当地的风土人情、历史文化、产业特点，发展特色零售终端。

8.2弘扬爱心文化

宜常态化走访农村市场，及时掌握困难卷烟零售客户基本情况，了解其需求并指导不断改善经营，

协助克服经营困难，可视情况为困难卷烟零售客户捐赠爱心物资。

8.3崇尚诚信文化

可借助卷烟零售客户信用体系，引导零售客户诚信经营。

8.4助力公共文化

宜开展公共文化空间建设，包括但不限于在农村适宜场所共建阅览室、影像屋、村民培训中心、农

耕博物馆等文化信息交流平台。

3

DB43/T2365.1—2022

参考文献

[1]《关于协同推进“湘村636”建设助力乡村振兴工作的通知》湖南省烟草专卖局、湖南省乡

村振兴局湘烟办〔2022〕19号

4

DB43/T2365.1—2022

目次

前言························································································································Ⅲ

1范围·····················································································································1

2规范性引用文件······································································································1

3术语和定义············································································································1

4服务产业振兴·········································································································1

5服务人才振兴·········································································································2

6服务生态振兴·········································································································2

7服务组织振兴·········································································································2

8服务文化振兴·········································································································3

参考文献····················································································································4

I

DB43/T2365.1—2022

前言

本文件按照GB/T1.1—2020《标准化工作导则第1部分：标准化文件的结构和起草规则》的规

定起草。

请注意本文件的某些内容可能涉及专利。本文件的发布机构不承担识别专利的责任。

DB43/T2365《农村卷烟营销网络》分为3个部分：

——第1部分：服务乡村振兴指南；

——第2部分：零售客户培训指南；

——第3部分：营销服务规范。

本文件为DB43/T2365的第1部分。

本文件由湖南省烟草专卖局提出并归口。

本文件起草单位：湖南省烟草专卖局、衡阳市烟草专卖局、湖南省标准化协会。

本文件主要起草人：郭兴堃、康继权、彭军辉、李智文、谷棵、王碧芝、彭小平、唐国伟、肖腾、

李秀宏。

III

DB43/T2365.1—2022

农村卷烟营销网络第1部分：服务乡村振兴指南

1范围

本部分提供了烟草商业企业服务乡村振兴的有关建议，并给出了相关信息。

本部分适用于烟草商业企业对农村卷烟营销网络服务