澳大利亚租车用户分析报告：uber carshare-外文版培训课件2024.7

CONSUMERS&BRANDSCar

sharing:

Uber

Carshare

(CarNext

Door)

users

in

AustraliaConsumer

Insights

reportJune2024Statista

Consumer

Insights

Global

surveyIntroductionReport

overviewGlobalsurvey

methodology(1)Design:

OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofUber

Carshare

(CarNext

Door)

users

inAustralia:who

theyare;

what

theylike;

what

theythink;

andhow

to

reach

them.

Itprovides

insightsontheirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,the

report

allows

thereader

tobenchmark

UberCarshare

(CarNext

Door)

users

inAustralia(’’brandusers’’)

againstAustralian

carsharingusers

ingeneral

(’’category

users’’),

andthe

overallAustralianconsumer,

labelled

as’’all

respondents’’

inthe

charts.Numberof

respondents:•

12,000+

forcountries

with

the

extended

survey(including

Australia)•

2,000+

forthe

basicsurveySample:

Internet

users,

aged18

–64,

quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

the

StatistaConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than

15,000brandsacross

56

countries.Fieldwork:•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

the

extended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

01Management

summary•

Brand

usage•

Key

insightsWith

a

user

share

of

41%,

Uber

Carshare(Car

Next

Door)

is

the

most

used

carsharing

service

in

AustraliaManagement

summary:

brandusageand

competitionTop10

most

used

car

sharingservicesinAustraliaUber

Carshare(CarNext

Door)41%Drive

My

CarDrive

mateFlexicar39%23%21%21%21%GoGetGreenShareCarKINTOSharePopcar14%12%11%TuroStudentCarShare7%4Notes:"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=275

carsharing

usersSources:

Statista

Consumer

Insights

Global

as

of

June

2024The

share

of

carsharing

users

using

Uber

Carshare(Car

Next

Door)

grew

by

21percentage

points

since

2021Management

summary:

brandusagetimelineTimeline

of

carsharingusersusing

UberCarshare

(Car

NextDoor)41%32%31%30%30%30%29%29%27%26%25%21%20%2021

Q12021

Q22021

Q32021

Q42022

Q12022

Q22022

Q32022

Q42023

Q12023

Q22023

Q32023

Q42024

Q15Notes:"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=51-

112

UberCarshare(Car

Next

Door)

users,n=177

-

308

carsharing

usersSources:

Statista

Consumer

Insights

Global

as

of

June

2024Uber

Carshare(Car

Next

Door)

users

in

AustraliaManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsUber

Carshare(CarNext

Door)

ismorepopularamong

Millennials

thanothercarsharingservices.Career

advancement

is

more

importanttoUberCarshare

(CarNext

Door)

usersthan

toother

carsharing

users.Itstands

out

that38%

ofUber

Carshare(CarNext

Door)

users

say

thatthere

arenotenough

parking

spaceswhere

theylive.YouTube

ismore

popularamong

UberCarshare

(CarNext

Door)

users

thantheaverage

carsharing

user.Similartoother

carsharing

services,Uber

Carshare(CarNext

Door)

hasahighshareof

maleusers.Gaming

and

eSports

are

relativelyprevalent

interests

of

UberCarshare(CarNext

Door)

users.Uber

Carshare(CarNext

Door)

usersremember

seeing

adsinvideo

portalsmore

often

than

other

carsharingusers.29%

ofUber

Carshare

(CarNext

Door)users

areinnovators

or

early

adoptersof

new

products.Uber

Carshare(CarNext

Door)

hasaTech

or

computers

arerelativelylarger

share

ofusers

with

ahigh

income

popularhobbiesamong

Uber

CarshareArelatively

highshare

ofUber

Carshare(CarNext

Door)

users

thinkthatimmigration

isanissue

thatneedstobeaddressed.than

other

carsharingservices.(CarNext

Door)

users.Uber

Carshare(CarNext

Door)

usersaremore

likely

to

live

inmegacities

thancarsharingusers

ingeneral.6Sources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

LGBTQ+Uber

Carshare(Car

Next

Door)

is

morepopular

among

Millennials

than

othercar

sharing

servicesDemographic

profile:

generationsAge

of

consumersinAustraliaBrand

users31%29%58%8%

3%Category

usersAllrespondents52%16%2%24%38%29%9%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=112

UberCarshare(Car

NextDoor)

users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Similar

to

other

carsharing

services,

Uber

Carshare(Car

Next

Door)

has

a

highshare

of

male

usersDemographic

profile:

genderGenderofconsumersinAustraliaBrand

users64%63%36%37%Category

usersAllrespondents50%50%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=112

UberCarshare(CarNextDoor)users,n=275

carsharing

users,n=12,120

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024A

relatively

high

share

of

Uber

Carshare(Car

Next

Door)

users

have

a

collegedegreeDemographic

profile:

educationConsumer’s

level

of

educationinAustralia41%37%30%25%20%21%20%16%15%14%13%11%10%9%8%4%2%

2%1%

1%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=112

UberCarshare(Car

NextDoor)

users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Uber

Carshare(Car

Next

Door)

has

a

larger

share

of

users

with

a

high

incomethan

other

carsharing

servicesDemographic

profile:

incomeShare

ofconsumersinAustralia

inthehigh,

middle,

andlow

thirdsofmonthly

householdgrossincomeBrand

users47%30%23%24%Category

usersAllrespondents40%36%33%33%33%HighMiddleLow11

Notes:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:n=112

UberCarshare(CarNextDoor)users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Compared

to

the

average

consumer,

Uber

Carshare(Car

Next

Door)

users

arerelatively

likely

to

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinAustralialive43%41%32%20%17%17%16%13%13%12%12%10%

10%9%8%7%5%5%4%3%2%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents12

Notes:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=112

UberCarshare(CarNext

Door)

users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Uber

Carshare(Car

Next

Door)

users

are

more

likely

to

live

in

megacities

thancar

sharing

users

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinAustralia32%32%29%23%20%20%18%18%18%16%14%13%11%10%10%8%5%

4%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:

n=112

UberCarshare(Car

NextDoor)

users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

20248%

of

Uber

Carshare(Car

Next

Door)

users

consider

themselves

part

of

theLGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinAustraliaBrand

users8%89%92%3%2%3%Category

usersAllrespondents6%9%88%YesNoWould

rathernot

say14

Notes:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;

Base:

n=112

UberCarshare(CarNext

Door)

users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

03Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

SportsfollowedCareer

advancement

is

more

important

to

Uber

Carshare(Car

Next

Door)

usersthan

to

other

car

sharing

usersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinAustralia55%49%49%47%44%43%

43%43%41%35%31%34%33%32%31%30%27%25%29%25%25%21%20%14%14%12%12%13%12%11%AhappyrelationshipAnhonest

and

Tobesuccessfulrespectable

lifeSafety

andsecurityHavingagood

timeLearningnew

thingsAdvancingmy

careerMaking

myown

decisionsTraditionsSocial

justiceBrand

usersCategory

usersAllrespondents16

Notes:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:

n=112

UberCarshare(Car

NextDoor)

users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Gaming

and

eSports

are

relatively

prevalent

interests

of

Uber

Carshare(CarNext

Door)

usersConsumer

lifestyle:

main

interestsTop10

interestsofUberCarshare

(CarNextDoor)

usersinAustralia51%49%42%43%46%38%41%44%43%41%40%39%38%33%28%32%36%34%34%34%33%32%27%31%30%30%28%28%23%14%Health

&fitnessMovies,TVshows&musicFood

&diningTravelScience

&technologyHome

&gardenGaming

&eSportsHistorySportsFashion&beautyBrand

usersCategory

usersAllrespondents17

Notes:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=112

UberCarshare(Car

NextDoor)

users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Tech

or

computers

are

relatively

popular

hobbies

among

Uber

Carshare(CarNext

Door)

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofUberCarshare

(Car

NextDoor)

usersinAustralia45%44%41%39%39%37%38%38%36%36%35%35%30%35%33%33%33%32%32%31%30%30%29%29%29%28%25%Pets24%24%19%ShoppingOutdooractivitiesSocializingTech

/computersVideo

gamingTravelingReadingDoing

sportsandfitnessCars/vehiclesBrand

usersCategory

usersAllrespondents18

Notes:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;Base:n=112

UberCarshare(CarNextDoor)users,n=275

carsharingusers,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Uber

Carshare(Car

Next

Door)

users

are

more

likely

to

go

cycling

than

other

carsharing

usersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofUberCarshare

(Car

NextDoor)

usersinAustralia23%21%20%18%17%17%17%17%16%16%16%15%15%15%15%14%13%13%12%11%11%10%10%10%9%8%8%8%8%6%CyclingFitness,aerobics,

cardioRunning/joggingAustralianFootballBasketballSwimming/DivingBadmintonHikingYoga

/pilatesDancingBrand

usersCategory

usersAllrespondents19

Notes:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:

n=56

UberCarshare(Car

NextDoor)

users,n=128

carsharing

users,n=4,799

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Uber

Carshare(Car

Next

Door)

users

are

more

likely

to

follow

tennis

than

othercar

sharing

usersConsumer

lifestyle:

sports

followedTop10

sports

followed

byUberCarshare

(Car

NextDoor)

usersinAustralia17%18%18%18%16%14%14%13%13%12%11%11%11%11%10%10%11%10%10%9%9%9%9%8%8%7%6%6%6%4%BasketballAustralianFootballSoccerTennisAmericanfootballBaseballBoxingMotorsportsCricketRugbyBrand

usersCategory

usersAllrespondents20

Notes:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=36

UberCarshare

(CarNextDoor)users,n=77

carsharing

users,n=3,931

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

04Consumer

attitudes•

Attitudestowards

mobility•

Innovation

adoption•

Challenges

facing

thecountry•

Politics21It

stands

out

that

38%

of

Uber

Carshare(Car

Next

Door)

users

say

that

there

arenot

enough

parking

spaces

where

they

liveConsumer

attitudes:mobilityAgreementwithstatements

towards

mobilityinAustralia51%46%38%38%37%36%36%31%27%23%22%21%21%20%18%Thepublictransportation

systeminmy

area

isgoodThere

are

notenough

parkingspaceswhere

IliveItrytooptformoreenvironmentally-friendlymeans

oftransportationIcanimagineusingaself-driving

taxiDriving

cars

isbadfortheenvironmentBrand

usersCategory

usersAllrespondents22

Notes:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=112

UberCarshare(Car

NextDoor)

users,n=275

carsharing

users,n=2,022

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

202429%

of

Uber

Carshare(Car

Next

Door)

users

are

innovators

or

early

adopters

ofnew

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinAustralia43%39%38%29%29%24%21%17%17%14%14%12%1%1%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;

Base:

n=112

UberCarshare(Car

NextDoor)

users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024A

relatively

high

share

of

Uber

Carshare(Car

Next

Door)

users

think

thatimmigration

is

an

issue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Australiaaccording

toUberCarshare

(Car

NextDoor)

users61%53%43%42%40%40%33%32%

37%31%37%36%35%27%29%34%34%28%32%31%31%29%28%28%29%28%28%23%21%19%Rising

prices/inflation/cost

of

livingHousingHealth

andsocial

securityClimatechange

EnvironmentEconomicsituationEducationImmigration

UnemploymentCrimeBrand

usersCategory

usersAllrespondents24

Notes:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:

n=112

UberCarshare(Car

NextDoor)

users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

202445%

of

Uber

Carshare(Car

Next

Door)

users

have

more

right

leaning

politicalviewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinAustraliaBrand

users14%16%36%45%5%5%Category

usersAllrespondents37%43%20%42%25%14%LeftCenterRightPrefer

notto

answer25

Notes:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

carsharing

providers

haveyouused

in

the

past

12

months?";

Multi

Pick;Base:n=112

UberCarshare(Car

NextDoor)

users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

05Marketing

touchpoints•

Social

media

usage•

Media

usagebychannel•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsYouTube

is

morepopular

among

Uber

Carshare(Car

Next

Door)

users

than

theaverage

car

sharing

userMarketing

touchpoints:social

media

usageSocial

mediausageinAustraliabybrand85%

81%76%85%72%72%59%64%60%57%54%40%40%40%36%26%36%21%30%28%26%22%28%26%20%16%23%14%13%8%Facebook

Instagram

YouTubeTikTokSnapchat

X(Twitter)Category

usersLinkedInPinterestRedditTwitchBrand

usersAllrespondents27

Notes:’’Whatsocial

media

platforms

do

youuse

regularly?This

does

notinclude

instant

messengerssuch

as

WhatsApp.’’;

Multi

Pick;

"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=53

UberCarshare(Car

NextDoor)

users,n=90

carsharing

users,n=3009

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Uber

Carshare(Car

Next

Door)

users

tend

to

watch

TV

more

often

than

carsharing

users

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinAustraliahavebeen

using

inthepast4weeks86%81%78%70%74%74%65%64%54%63%62%57%60%56%55%50%37%44%43%

41%39%24%38%

39%37%33%33%31%17%28%24%24%14%TVDigitalvideo

Digitalmusiccontent

contentMovies

/cinemaRadioPodcastsMagazinesOnlinenewswebsitesDailynewspapersOnlinemagazinesWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;Base:

n=112

UberCarshare(Car

NextDoor)

users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Uber

Carshare(Car

Next

Door)

users

remember

seeing

ads

in

video

portalsmore

often

than

other

carsharing

usersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereUberCarshare

(Car

NextDoor)

usersinAustraliahave

come

across

digital

advertisinginthe

past4weeks53%50%

48%45%48%44%43%41%40%39%39%39%30%38%35%36%29%34%24%34%34%33%31%30%29%19%29%28%21%14%Video

portalsSocial

media

Search

engines

MusicportalsOnlinestores

Video

streaming

Video

gamesservicesPodcastsEditorialwebsitesandappsWebsitesandappsof

brandsBrand

usersCategory

usersAllrespondents29

Notes:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=112

UberCarshare(CarNextDoor)users,n=275

carsharing

users,n=12,120

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Uber

Carshare(Car

Next

Door)

users

remember

ads

they

saw

on

TV

more

oftenthan

other

carsharing

usersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinAustraliahavecome

across

non-digital

advertisinginthepast4weeks59%50%47%45%38%44%43%42%41%39%38%36%34%34%34%32%30%28%26%22%21%20%17%16%OnTVOntheradioDirectly

inthe

storeAtthemovies

Onadvertising

By

mailshot

/InprintedmagazinesandjournalsInprinteddailynewspapers/cinemaspacesadvertisingmailon

the

goBrand

usersCategory

usersAllrespondents30

Notes:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=112

UberCarshare(Car

NextDoor)users,n=27