罗布乐思分析报告Roblox Corporation-外文版培训课件2024.7

DIGITAL

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TRENDSRobloxCorporationCHAPTER

01CompanyoverviewAnnualrevenuegeneratedbyRobloxCorporationworldwidefrom2018to2023(inmillionU.S.dollars)RobloxCorporationglobalrevenue2018-20233,0002,5002,0001,5001,0002,799.272,225.051,919.18923.8920205085003250201820192021202220234Description:In2023,gamingcompanyRobloxCorporationgeneratedatotalrevenueofover2.8billionU.S.dollars.Thisfigureisupfromlastyear'sannualrevenueof2.2billionU.S.dollars.Thecompanygeneratesalmostallofitsrevenuethroughthesalesofvirtualcurrency,“Robux,”whichplayerscanusetopurchasevirtualitemssoldbytheRobloxdeveloperandcreatorcommunityontheplatform.ReadmoreNote(s):Worldwide;2018to2023Source(s):RobloxAnnualrevenuegeneratedbyRobloxCorporationworldwidefrom2019to2023,byregion(inmillionU.S.dollars)RobloxCorporationglobalrevenue2019-2023,byregionUnitedStates&CanadaEuropeAPACincludingAustraliaandNewZealandRestofworld3,0002,5002,0001,5001,0005000201920202021202220235Description:In2023,gamingcompanyRobloxCorporationgeneratedtotalrevenueofmorethan1.8billionU.S.dollarsintheUnitedStatesandCanada.ThetwoNorthAmericanmarketsaccountfor64percentofRoblox'srevenueduringthatperiod.Europewasthecompany'ssecond-largestprofitcenter,withmorethan505millionU.S.dollarsinannualrevenue.Robloxgeneratesalmostallofitsrevenuethroughthesalesofvirtualcurrency,"Robux,"whichplayerscanusetopurchasevirtualitemssoldby[...]

ReadmoreNote(s):Worldwide;2019to2023;basedonthebillingcountryofusersSource(s):RobloxAnnualbookingsgeneratedbyRobloxCorporationworldwidefrom2018to2023(inmillionU.S.dollars)RobloxCorporationglobalbookings2018-20234,0003,5003,0002,5002,0001,5001,0003,520.782,872.262,725.711,882.54694.292019499.042018500020202021202220236Description:In2023,gamingcompanyRobloxCorporationgeneratedannualbookingsofover3.52billionU.S.dollars.Thisfigureisupfromthepreviousyear'sgeneratedbookingsworth2.87billionU.S.dollars.TheRobloxCorporationisvideogamedevelopingcompanybasedintheUnitedStates,andwasfoundedin2006.ReadmoreNote(s):Worldwide;2018to2023Source(s):RobloxOperationalexpensesincurredbyRobloxCorporationworldwidefrom2020to2023(inmillionU.S.dollars)RobloxCorporationglobalOPEX2020-2023Costofrevenue¹DeveloperexchangefeesInfrastructureandtrust&safety²Salesandmarketing²Researchanddevelopment²Generalandadministrative²4,5004,0003,5003,0002,5002,0001,5001,000500020202021202220237Description:In2023,researchanddevelopmentwasthebiggestcostcenterofgamingcompanyRoblox.Operationalexpensesinthissegmentamountedtoover1.25millionU.S.dollars.Thisrepresentsa44percentincreasefromthepreviousfiscalyear.R&DspendingforRobloxconsistsmainlyofpersonnelcostsforemployeesengagedinmaintainingtheplatform'sfunctionality.Thecompanyalsostatedthatitplannedtoincreaseresearchanddevelopmentspendingtodevelopnewfeaturesforits[...]

ReadmoreNote(s):Worldwide;2020to2022Source(s):RobloxAdvertisingexpenditureofRobloxCorporationfrom2020to2023(inmillionU.S.dollars)RobloxCorporationadspending2020-202345403538.336.23026.825.7252015105020202021202220238Description:In2023,gamingcompanyRobloxCorporationspentapproximately38.6millionU.S.dollarsonadvertising,thecompany'shighestadspendyet.Whereasmanyindustriesandtherelatedadvertisingandmarketingbudgetswereaffectedbytheglobalcoronaviruspandemicin2020,thegamingindustrywasoneofthefewindustriesthatgrewduringtheperiod.ReadmoreNote(s):Worldwide;2020to2023Source(s):RobloxAnnualnetlossgeneratedbyRobloxCorporationworldwidefrom2018to2023(inmillionsU.Sdollars)RobloxCorporationglobalnetloss2018-20230-86.13-97.18-200-400-257.69-503.48-600-800-930.592022-1,000-1,200-1,400-1,158.94202320182019202020219Description:In2023,gamingcompanyRobloxCorporationreportedanannualconsolidatednetlossfromofover1.16billionU.S.dollars.Thisfigureisanincreasefromlastyear'snetlossof930millionU.S.dollars.TheRobloxCorporationisvideogamedevelopingcompanybasedintheUnitedStates,andwasfoundedin2006.ReadmoreNote(s):Worldwide;2018to2023;consolidatednetlossSource(s):RobloxRevenuegeneratedbyRobloxCorporationworldwidefrom1stquarter2018to1stquarter2024(inmillionU.S.dollars)RobloxCorporationglobalrevenueasofQ1202490080070060050040030020010002018

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2024Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q110Description:Inthefirstquarterof2024,gamingcompanyRobloxCorporationgeneratedtotalrevenuesofover801.3millionU.S.dollars.Thisfigureisupfromthepreviousquarter'srevenuepeakof749.9millionU.S.dollars.Thecompanygeneratesalmostallofitsrevenuethroughthesalesoftheirvirtualcurrency,“Robux,”whichplayerscanusetopurchasevirtualitemssoldbytheRobloxdeveloperandcreatorcommunityontheplatform.ReadmoreNote(s):Worldwide;Q12018toQ12024Source(s):RobloxNetbookingsgeneratedbyRobloxCorporationworldwidefrom1stquarter2019to1stquarter2024(inmillionU.S.dollars)RobloxCorporationglobalnetbookingsasofQ120241,2001,00080060040020002019

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2024Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q111Description:Inthefirstquarterof2024,gamingcompanyRobloxCorporationgeneratedtotalnetbookingsofover923millionU.S.dollars.Thisfigureisdownfromthepreviousquarter'sbookingsof1.1billionU.S.dollars.Bookingsisdefinedasrevenueplusthechangeindeferredrevenueduringtheperiodandothernon-cashadjustments.Robloxgeneratesalmostallofitsbookingsthroughthesalesofitsvirtualcurrency,"Robux,"whichplayerscanusetopurchasevirtualitemssoldbytheRoblox[...]

ReadmoreNote(s):Worldwide;Q12019toQ12024Source(s):RobloxConsolidatednetlossofRobloxCorporationworldwidefrom1stquarter2018to1stquarter2024(inmillionU.S.dollars)RobloxCorporationglobalnetlossasofQ120240-11.35-13.34-14.68-17.02-20.28-25.69-50-100-150-200-250-300-350-41.13-39.82-50.01-60.54-72.26-74.88-77.19-136.1-142.93-147.26-162.02-178.73-269.95-284.84-271.92-278.8-291.49-301.9-325.342018

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Q112Description:Inthefirstquarterof2024,gamingcompanyRobloxCorporationreportedaconsolidatednetlossofover271millionU.S.dollars.ThisfigureisanincreasefromthecorrespondingquarterofthepreviousyearwhenRobloxgeneratedanetlossofmorethan269millionU.S.dollars.Thecompanyhasyettoreportapositivebusinessresult.ReadmoreNote(s):Worldwide;Q12018toQ12024;consolidatednetlossSource(s):RobloxNumberoffull-timeRobloxemployeesworldwideasofDecember2023RobloxCorporationglobalworkforce2020-20233,0002,4572,5002,0001,5001,0005002,1281,6001,4351,2341,05486575165102020Q12020Q22020Q32021Q12021Q22021Q32021Dec2022Dec2023Dec13Description:AttheendofDecember2023,gamingcompanyRobloxhad2,457employees.EngineeringandproducttalentstillcompriseapproximatelythreeoutoffourRobloxemployees.ThecompanywentpublicinasuccessfulIPOinMarch2021andquicklysurpassedmanylong-establishedgamingcompaniesintermsofmarketcapitalization.ReadmoreNote(s):Worldwide;Q12020toDecember2023Source(s):RobloxCHAPTER

02BenchmarkMarketcapitalizationofthelargestgamingcompaniesworldwideasofApril2024(inbillionU.S.dollars)Marketvalueofthelargestgamingcompaniesworldwide2020-2024NintendoElectronic

ArtsTake-Two

InteractiveSoftware,

Inc.Roblox

Cor2020-052021-032021-062021-112022-022022-052023-012023-042023-112024-0453.7364.7374.7153.2360.2852.1548.5347.834.3437.4341.6435.3237.8236.1333.7335.1235.9634.8316.1318.9821.4719.5619.514.2117.4820.9826.2625.7953.6959.5615Description:AsofApril2024,Nintendoheldthetopspotamongthelargestgamingcompaniesbymarketcap.ThemultinationalgamingcompanyisheadquarteredinKyoto,Japan,anddevelopsaswellaspublishesbothvideogamesandgamingconsoles.Nintendo’smarketcapwas59.56billionU.S.dollars,aheadofsecond-rankedElectronicArtswith34.83billionU.S.dollars.ReadmoreNote(s):Worldwide;May2020toApril2024;selectpubliclylistedcompanies;excludinggamingsegmentsofMicrosoft,SonyandTencentSource(s):YahooHighestgrossingmobilegamesworldwidein2024YTD(inmillionU.S.dollars)MobilegameswithhighestIAPrevenueworldwide2024PlayerspendinginmillionU.S.dollars01002003004005006007008009001,000HonorofKingsMONOPOLYGO!PUBGMOBILERoyalMatch939.7686.05599.77597.48Roblox544.43513.14CandyCrushSagaLastWar:SurvivalHonkai:StarRailWhiteoutSurvivalCoinMaster422.3372.14358.07357.82GenshinImpactBrawlStars312.95306.7Gardenscapes253.89253.17PokémonGOLegendofMushroom239.7716Description:Theworldofvideogamingisverydiverse,rangingfrommobilegamingtoPCgamingandconsolegaming.Overthepastyears,therehasbeenanincreaseindownloadsandmobilegameusageamongkidsaswellasadultswhichhas,inturn,ledtoanincreaseinmobilegamingrevenue.Oneofthemostpopularmobilegamesof2024sofarwasMonopolyGo!,whichgrossedmorethan686millionU.S.dollarsworldwide.Thehighest-grossingmobilegameof2024wasChineseMOBAtitle[...]

ReadmoreNote(s):Worldwide;2024YTD;AppStoreandGooglePlay;IAPrevenuereducedbyplatformfeesandinclusivetaxes;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicFastestmobilegamingappstogenerate5billionU.S.dollarsinplayerspendingworldwideasofJanuary2024Fastestmobilegamestoreach5billionU.S.dollarsinplayerspending2024Monthsneeded02040406080100120140160GenshinImpactClashofClans5152MonsterStrikeHonorofKingsFate/GrandOrderPokémonGO555758Puzzle&DragonsCandyCrushSagaLineageM636974FantasyWestwardJourneyGardenscapes8491Roblox135Coinmaster15117Description:AsofJanuary2024,GenshinImpactwasthefastestmobilegamingapptogeneratefivebillionU.S.dollarsinplayerspending.TheRPGgame,developedbymiHoYo,generatedonebillionU.S.dollarsinplayerspendinginjustsixmonthsafteritsinitiallaunchonSeptember28,2020.Thesecond-fastestgamingapptogeneratefivebillionU.S.dollarsinplayerspendingwasClashofClans,doingsowithin51monthsafterlaunch.ReadmoreNote(s):Worldwide;January2024;AndroidandiOScombined;doesnotincludethird-partyAndroidstoresinChinaorotherregionsSource(s):Data.ai;GameWorldObserverMostpopularmobileappsamongchildrenworldwidefromMay2022toMay2023Usagerateofleadingappsamongkidsworldwide2022-2023Appusagerate15%0%5%10%20%25%30%35%YouTubeTikTok32.46%18.42%17.99%WhatsAppRoblox7.59%7.01%ChromeInstagramBrawlStarsSnapchatNetflix5.08%4.77%2.45%2.12%2.11%YTKids18Description:BetweenMay2022andMay2023,YouTubewasthemostpopularappforglobalchildrenusingAndroiddevices,withausagerateofapproximately32.5percent.TikTokfollowed,withausagerateofalmost20percent.CommunicationplatformWhatsApprankedthird,whileSnapchatandYouTubeKidspresentedausagerateof2.5percentand2.1percent,respectively.ReadmoreNote(s):May2022toMay2023;Androidappsonly,dataisbasedonthenumberofhoursspentbychildrenonappsSource(s):KasperskyLabLeadingDiscordgamingserversamongusersworldwideasofApril2024,bynumberofmembersDiscord:mostpopulargamingserversforglobalusers2024,bynumberofmembersNumberofmembers800,000

1,000,0000200,000400,000600,0001,200,0001,400,0001,600,0001,800,0001,749,9992,000,000BloxFruitsGenshinImpactOfficialAllStars1,612,7821,178,3541,101,2861,064,1821,051,953981,673925,927ValorantRobloxFusionistGeometryDashhelldiversEra856,839842,177KingLegacyRellGamesStumbleGuys815,277805,38519Description:DiscordisaVoIPandcommunicationplatformthattookoffin2015amongthegamingcommunityfirst.AsofApril2024,themostpopulargamingcommunityontheplatformwastheserverforthepopularRobloxgameBloxFruitswithapproximately1.75millionmembers.TheDiscordserverdedicatedtoGenshinImpactrankedsecondwith1.6millionmembers.ReadmoreNote(s):Worldwide;April30,2024Source(s):DiscordMostpopularvideogamesonTikTokworldwidein2023,bynumberofviews(inmillions)MostbuzzworthyvideogamesonTikTokworldwide2023Numberofviewsinmillions05001,0001,5002,0002,5003,0002,9003,500FortniteGrandTheftAutoV(PS5/XSX)Roblox2,8001,800Minecraft1,400FIFA231,1001,000915.1828.9814.8769.2GenshinImpactCallofDuty:Warzone2EASportsFC24MortalCombat1Marvel'sSpider-Man220Description:FortnitewasthemostpopularvideogameonTikTokin2023,accumulating2.9billionviewsonFortnite-relatedvideocontent.Apartfromitscorebattleroyalegamingmode,Fortnitealsomadebigmovesin2023withthetime-limitedre-releaseoftheOGmap,anewLEGO-themedsurvivalmode,aswellassomemajorconcertsandothermetaverse-aimedreleases.GrandTheftAuto5(GTAV)wasthesecond-mostpopulargameontheplatform,with2.8billionvideoviews.

ReadmoreNote(s):Worldwide;January1toDecember6,2023Source(s):Fancensus;CHAPTER

03ExperiencesandrewardsMost-playedRobloxgamesworldwideasofJuly2024,byall-timevisits(inbillions)Robloxmostpopulargames2024Vistsinbillions0BrookhavenRPAdoptMe!102030405050.246036.7BloxFruits36.12TowerofHellMeepCity23.3616.0115.75MurderMystery2Piggy12.8RoyaleHighBedWars9.869.268.76PetSimulatorX!22Description:TownRPGBrookhavenwasthemostpopularRobloxgameofalltime,withover50billionvisitsasofJuly2024.Second-rankedpetsimulatorAdoptMe!amassed36.7billionvisits,respectively.

ReadmoreNote(s):Worldwide;April2024Source(s):Fandom;RobloxEstimatedutilizationofeachdollarspentonRobloxworldwideasofSeptember2023RobloxCorporationdeveloperandcreatorcashpayoutstructure2023Roblox6.8%Developer-DeveloperExchange25.0%Platforminvestment18.3%Developer-Engagement-basedPayouts(EBP)4.4%Platformhostingandsupport23.8%Appstores&paymentprocessingfees22.3%23Description:AsofSeptember2023,appstorefeesaccountedfor22.3percentofeachdollarspentontheRobloxgamingplatform.Onaverage,Robloxpaysdevelopersandcreatorsapproximately28.9centsperdollarspent,withdeveloperexchangepayoutaccountingfor24.5percentofthetotalpayout.ReadmoreNote(s):Worldwide;September2023Source(s):RobloxAnnualdeveloperandcreatorcashpayoutonRobloxfrom2018to2023(inmillionU.S.dollars)RobloxCorporationannualdeveloperexchangefees2018-2023800700600500400300740.75623.86538.32328.74200111.9871.89201810002019202020212022202324Description:In2023,developersandcreatorsthatwerequalifiedandregisteredinRoblox'sDeveloperExchangeProgramearned740millionU.S.dollarsinannualpayout,upfrom623millionU.S.dollarsintheprecedingyear.RobloxcreatorscanearnthevirtualcurrencyRobuxthroughtheirvirtualgamingcreations.Thesecreationscan,inturn,beconvertedintoreal-worldcurrency.MonetizablecontentincludessalesofaccesstoRobloxexperiences,itemsalestousersontheAvatarMarketplaces,and[...]

ReadmoreNote(s):Worldwide;2018to2023Source(s):RobloxRobloxCorporationdeveloperandcreatorbreakdownasofDecember2023,byrewardsRobloxCorporationdeveloperandcreatorbreakdown2023,byrewards6,000,0005,000,0005,000,0004,000,0003,000,0002,000,0001,000,000012,700$1k+3,700780969$0$10k+$100k+$1M+$10M+25Description:AsofDecember2023,gamingcompanyRobloxCorporationreportedthatonlyninedevelopersorcreatorsusingRobloxgameswererewardedover10millionU.S.dollars.Incomparison,approximatelyfivemillionRobloxgamesdevelopersorcreatorswerenotrewardedatall.ReadmoreNote(s):Worldwide;12monthsendingDecember31,2023Source(s):RobloxAnnualnumberofdevelopersandcreatorsearningmoneyonRobloxfrom2021to2023RobloxCorporationannualnumberofcreatorsearningmoney2021-2023Developers

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Program2021202220231.7m4.2m5m7k11k5.5k8.8k12k16.5k26Description:InthemonthendingDecember31,2023,overfivemilliondevelopersandcreatorsearnedRobuxontheRobloxPlatform,ofwhichmorethan16,500developerswereregisteredintheDeveloperExchangeProgram.Inthemostrecentlyreportedyear,developersandcreatorsthatwerequalifiedandregisteredinRoblox'sDeveloperExchangeProgramearned740.7millionU.S.dollarsintheannualpayout.RobloxcreatorscanearnthevirtualcurrencyRobuxthroughtheirvirtualgamingcreations.

ReadmoreNote(s):Worldwide;monthsendingDecember31,2021to2023Source(s):RobloxAveragebookingsperdailyactiveuserofRobloxgamesfrom4thquarter2018to1stquarter2024(inU.S.dollars)RobloxgamesbookingsperDAUofasofQ120242017.31816141210815.7515.48

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Q127Description:Asofthefirstquarterof2024,gamingcompanyRobloxCorporation'sdailyactiveusershadanaveragebookingof11.89U.S.dollarsonRobloxgames.Thisfigureisdownfromtheaveragebookingof15,75U.S.dollarsinthepreviousquarter.TheRobloxCorporationisavideogamedevelopmentcompanybasedintheUnitedStatesandwasfoundedin2006.ReadmoreNote(s):Worldwide;Q42018toQ12024;17.3=17dollars30cents;17.03=17dollars3centsSource(s):RobloxCHAPTER

04AudiencesDailyactiveusers(DAU)ofRobloxgamesworldwidefrom4thquarter2018to1stquarter2024(inmillions)RobloxgamesglobalDAUasofQ1202490807060504030201002018

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2024Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q129Description:Asofthefirstquarterof2024,gamingcompanyRobloxCorporationhadover77.7milliondailyactiveusersofRobloxgamesworldwide.Thisfigurerepresentsa17percentincreasefromthepreviouslyreportedquarter.RobloxDAUhasgrownsignificantlysincethebeginningof2020,whentheglobalCOVID-19pandemicstartedtospread.Sincethen,thecompanyhasmanagedtoretainandevenincreaseitsnewlywonaudiences.ReadmoreNote(s):Worldwide;Q42018toQ12024Source(s):RobloxDailyactiveusers(DAU)ofRobloxgamesworldwidefrom4thquarter2018to1stquarter2024,byregion(inmillions)RobloxgamesglobalDAUasofQ12024,byregionUS&CanadaEuropeAsia-PacificRestofworld90807060504030201002018

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Q130Description:Asofthefirstquarterof2024,gamingcompanyRobloxCorporationhadover16.2milliondailyactiveusersofRobloxgamesintheUnitedStatesandCanada.Inthesamequarter,therewere21.4milliondailyactiveusersinEurope.TheRobloxCorporationisvideogamedevelopingcompanybasedintheUnitedStates,andwasfoundedin2006.ReadmoreNote(s):Worldwide;Q42018toQ12024Source(s):RobloxDistributionofRobloxaudiencesworldwideasofDecember2023,byagegroupRobloxuserdistributionworldwide2023,byagegroup25%23%21%21%20%18%16%15%10%5%0%Under99-12years13-16years17-24years25years+31Description:AsofDecember2023,gamingcompanyRobloxCorporationreportedthat21percentofRobloxgamesusersworldwidewereagedfromnineto12years.Additionally,21percentofRobloxgamesuserswereundertheageofnine.Only18percentofRobloxaudienceswereaged25yearsandolder.ReadmoreNote(s):Worldwide;December31,2023Source(s):RobloxDistributionofRobloxaudiencesworldwideasofDecember2023,bygeographyRobloxuserdistributionworldwide2023,bygeography30%28%27%25%23%22%20%15%10%5%0%UnitedStates&CanadaEuropeAsiaPacificRestofworld32Description:AsofDecember2023,gamingcompanyRobloxCorporationreportedthat22percentofRobloxgamesuserswerelocatedintheUnitedStatesandCanada.Additionally,28percentofRobloxgamesuserswerelocatedinEurope.

ReadmoreNote(s):Worldwide;December31,2023Source(s):RobloxDistributionofRobloxaudiencesworldwideasofDecember2023,byplatformRobloxuserdistributionworldwide2023,byplatform90%80%80%70%60%50%40%30%20%10%0%18%2%MobileDesktopConsole33/statistics/1190919/roblox-games-users-global-distribution-platformAsofDecember2023,gamingcompanyRobloxCorporationreportedthat80percentofRobloxgameuserssigneduponamobiledevice.Incomparison,onlytwopercentofRobloxgamesusersaccessedRobloxcontentprimarilythroughconsoles.

ReadmoreNote(s):Worldwide;December31,2023;platformbreakdowndeterminedbyusers’signupplatformSource(s):RobloxDistributionofRobloxaudiencesworldwideasofDecember2023,bygenderRobloxuserdistributionworldwide2023,bygender60%53%50%40%30%20%10%39%8%0%MaleFemaleUnknown34Description:AsofDecember2023,gamingcompanyRobloxCorporationreportedthat53percentofglobalRobloxgameusersweremale.Incomparison,womenaccountedfor39percentoftheonlinegamingcompany'suserbase.

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05UserengagementUserengagementwithRobloxgamesfrom4thquarter2018to1stquarter2024(inbillionhours)RobloxgamesuserengagementworldwideasofQ120241816141210864202018

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2024Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q136Description:Duringthefirstquarterof2024,gamingcompanyRobloxCorporationaccumulatedover16.7billionhoursworthofglobaluserengagementwithRobloxgames.Thisfigureisupfromcloseto15.5billionhoursinthepreviousquarter.

ReadmoreNote(s):Worldwide;Q42018toQ12024Source(s):RobloxRobloxCorporationexperienceengagementbreakdownasofDecember2023,byhoursRobloxCorporationgameengagementbreakdown2023,byhours9,000,0007,900,0008,000,0007,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,000069,4001k+hrs21,10010,0003,200526>0hrs10k+hrs100k+hrs1m+hrs10m+hrs37Description:AsofDecember2023,gamingcompanyRobloxCorporationreportedthatonly526gamesor"experiences"hadgeneratedmorethantenmillionhoursofuserengagementinthepast12months.Incomparison,approximately7.9millionRobloxexperienceshadlessthan1,000hoursworthofplaytime.ReadmoreNote(s):Worldwide;12monthsendingDecember2023Source(s):RobloxAveragedailytimespentbychildrenintheUnitedStatesonleadinggamingappsfrom2019to2023(inminutes)U.S.childrendailytimeongamingapps2019-2023201920202021202220232001801601401201008019018013910083746153604949

4840373635402523222318181819181613142011118550RobloxAmongUSMinecraftClashRoyaleClashofClansWhatWouldyouchoose?RatherPokemonGOMagicTiles338Description:In2023,childrenandteenagersintheUnitedStatesspentanaverageof140minutesplayingRobloxgamesviatheirmobiledevices.Bycomparison,weeklyengagementlevelswiththeAmongUsappamongplayersaged18andyoungerdecreaseddrasticallyfrom74dailyminutesin2022to18minutesin2023.ReadmoreNote(s):UnitedStates;2019to2023;400,000respondents;4-18yearoldsSource(s):QustodioAveragedailytimespentbychildrenintheUnitedKingdom(UK)onleadinggamingappsfrom2019to2023(inminutes)UKchildrendailytimeongamingapps2019-202320192020202120222023200180160140120100173170125109959580

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5RobloxMinecraftClashRoyale

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SubwaySurfers

Whatwould

PokémonGoAmongUsFortniteMagicTiles3youchoose?39Description:In2023,childrenandyoungteensintheUnitedKingdomspentonaveragearound125minutesperdayplayingRobloxontheirmobiledevices,almostdoubletheamountoftimespentontheplatformthanin2019.Bycomparison,Minecraftplayersunder18yearsincreasedtheirin-appgamingtimefrom39minutesin2021to45minutesin2023.ReadmoreNote(s):UnitedKingdom;2019to2023;400,000respondents;4-18yearoldsSource(s):