《跨境电商直播（双语）》课件-1.5考核方案设计

Cross-BorderE-CommerceLiveStreaming(Bilingual)跨境电商直播（双语）01/LearningsceneAnintroductiontotheunit课程简介1.5/Assessmentdevelopment

考核方案设计1.5.1Unitassessmentplan1.5.2Classroomassessment(sample)1.5.3Assessmentafterclass(sample)Assessmentdevelopment考核方案设计1.5.1UnitassessmentplanElementsSimulatedworkplaceAssessmentLearningTypeMarksOnlineLearningTypeMainonlinetasksPass(>90)Element1Project1Groupwork20IndividualworkPresentationofcustomerinvestigationandothertasksPassElement2Project2Groupwork30IndividualworkPresentationoflivestreamandonlinetasksPassElement3Project3Groupwork20IndividualworkPresentationofdigitaltechandonlinetasksPassAllelementsKnowledgetestIndividualwork30IndividualworkOnlinetestPassTotal100OnlineLearningresultsasfinalmarkingreference1.5.2Classroomassessment(sample)IndividualpresentationintheclassroomYoushallselectonecountryaccordingtotheBeltandRoadInitiativeorRCEPcountrytosellChineseproducttomakeapresentationfor5-8minutes.Analyseitslocation,timezone,climate,culture,population,income,industryinfrastructure,education,Wifispeed,onlinedevicebyusingPESTELmodelAnalyse4levelconsumerprofilesuchassearchengine,officesoftware(working,meeting,e-mailbox),socialmedia,shoppinghabitsandetc.Findshopsofseverale-businessplatformsasyourmodeltolearn.Assessmentdevelopment考核方案设计1.5.3Assessmentafterclass(sample)GroupworkOrganizeateamforonlinesellingatangibleChineseproducttootherRCEPortheBeltandRoadInitiativecountrieswithnomorethan6members.Analyseyourcompetitiveadvantages,designyourownimageincludingmainimage,banner,sloganandscriptofvideoonanonlineplatform.PrepareyourcompanyLogo,Slogan,Banneronaseriesofbusinessplatforms.Listreasonsyouchoosetheproductandcharacteristicsofyourglo