北师大版高中英语选择性必修第二册UNIT6 Section Ⅱ Period1课件

Period1

UNIT6

THEMEDIA主题语境人与社会——科技发展与信息技术创新

SectionⅡ

LESSON2&LESSON31．____

n．地点2．____

vt．把……联系起来n．联系，关联3．______

n．利润，收益，盈利4．_______

n．幸福，健康；福利5．witnessvt．______________

n．____________6．budgetn．____

vi．&vt．

_________________

课时练案单元词汇表spotlinkprofitwelfare亲身经历；目击目击者；证人预算把……编入预算7．boostn．____

vt．_________

8．sponsorvt．______________________

n．______________

增长促进，推动赞助，资助；为……担保赞助商；资助者1．They_________(sponsor)thedonationtoseekmoreassistanceandraisedmoneyforthesakeofthevictims'well-beingandwelfare．2．Tomadjustedtohisnewschoolandovercamehisshyness,thus________(boost)hisconfidence．3．Yourinnovationsshouldbe______(link)withourschoollifeandbeabletomakeourlifebetterandmoreconvenient．4．Videosaboutthethreeyears'life，which_________(witness)thewholeprocessofourgrowth，wereplayed．sponsoredboostinglinkedwitnessed1．freeadj．自由的→_______

n．自由2．originn．起源→_________

vt．创始，创造→________

adj．最初的→__________

adv．原来，起初3．locatevt．位于→________

n．位置4．suitvt．适合→________

adj．合适的，适宜的5．attractvt．吸引→__________

adj．吸引人的→__________

n．具有吸引力的事物freedomoriginateoriginaloriginallylocationsuitableattractiveattraction6．competevi．竞争→___________

adj．竞争性强的，有竞争力的→___________

n．竞争→__________

n．

竞争者，对手7．combinevi．&vt．(使)结合，(使)组合→___________

n．结合8．genuineadj．真正的→_________

adv．真正地9．anticipatevt．预期，预料→_____________

n．

预料，预期；期盼，期望10．participatevi．参加，参与→____________

n．参与者→_____________

n．参与competitivecompetitioncompetitorcombinationgenuinelyanticipationparticipantparticipation1．HavingbeenaresponsiblevolunteerformanytimesinChina，IbelievethatI'mthe________(suit)personthatyouwant．2．Morethan10，000___________fromdifferentcountriescametoBeijingand________witheachotherinthe___________gamesformedals．(compete)3．__________thebookdescribedthe______ofhiphop；however，hecancelleditfromthe________．(origin)suitablecompetitorscompetedcompetitiveOriginallyoriginoriginal4．Thereareagreatmanytourist___________inChinaworthvisiting．Forexample，so__________istheSummerPalacethatit________manyvisitorsfromhomeandabroad．(attract)5．Forallthe____________，theactivityisagoodopportunityandthe_____________intheactivitywillfurtherstrengthenyouroverallcompetence．(participate)attractionsattractiveattractsparticipantsparticipation1．_______________

适合……2．__________

由……构成3．_________

突出；显眼4．______

目的是……5．_________________________

对……做出贡献6．______________

参加7．_______

放弃besuitableforconsistofstandoutaimtomakeacontributionto...participateingiveup8．__________经历；经受9．__________随同……一起

10．_______________大量的11．_________________

把……同……结合起来12．_________________

把……和……区分开来gothroughalongwithhugeamountsofcombine...with...separate...from...1．He____________allkindsofhardshipsduringthatperiod．2．Thenewmanagementtechniques______improveperformance．3．Thedevelopmentwill__________66dwellingsandanumberofoffices．4．Theboundaryofanareaoflandisanimaginarylinethat_________it____otherareas．wentthroughaimtoconsistofseparatesfrom5．Thecompanyinvested_______________moneyintonewprojects．6．HerfluencyinEnglishmadeher_________amongotherapplicants．hugeamountsofstandout1．uploadvi&vt．(使)上载，上传

n．上载(上传)的信息[联想]

①downloadvt．下载

n．已下载的数据资料②unloadvt．卸载；卸下2．interactiveadj．互动的，交互的；合作的[联想]

①interchangevt．交换②intervenevi．干涉词汇联想

由新知联想已知3．fundamentaladj．根本的；基本的；基础的[联想]

①basicadj．基本的②essentialadj．必不可少的；基本的③necessaryadj．必要的①theadvertisingindustry广告业②fundamentalpurpose根本目的③advertisingagencies广告代理公司④abasictype一种基本的类型⑤commercialadvertisement商业广告⑥gothrough经历；经受课下预习第二篇课文⑦alongwith随同……一起⑧technologicaldevelopments技术发展⑨usedto过去常常⑩belikelyto可能……⑪ShanghaiSewingMachines上海缝纫机厂⑫TsingTaoBeerCorporation青岛啤酒公司⑬besuitablefor适合……⑭indirectcompetitionwith同……直接竞争⑮attracttheattentionof引起……的注意⑯consistof由……构成(不用于被动语态)⑰enjoydoingsth．

喜欢做某事⑱hugeamountsof大量的⑲bespenton被花费于⑳asvisuallyattractiveaspossible尽可能地具有视觉吸引力㉑becauseof因为；由于㉒ahighstandard一个高标准㉓visualdesign视觉设计㉔separate...from...把……和……区分开来㉕standout突出；显眼㉖combine...with...把……同……结合㉗thatis也就是说㉘theconceptoffreedom自由的概念㉙asuccessfulapproach一种成功的方法㉚linkwith同……联系起来㉛aimto目的是……㉜makeacontributionto...对……做出贡献㉝participatein参加㉞overthelastdecade在过去的十年里㉟giveup放弃THEADVERTISINGGAMETheadvertisingindustry①startedwiththefundamentalpurpose②

ofpromotingandsellinggoodstopeoplewhomightneedthem．Advertisingagencies③wouldcreateabasictype④ofadvertisementknownasacommercialadvertisement⑤[1]．Suchadvertisementshavegonethrough⑥aprocessofchangeovertheyearsalongwith⑦social,economicandtechnologicaldevelopments⑧．[1]knownas是过去分词短语作定语，修饰advertisement。Classicadvertisementsusedto⑨giveinformationaboutfindingcertainproducts．

Itwas

likelyto⑩bethenameofacompany,partofwhichmightincludethenameoftheplacefromwhichtheproductoriginated．

[2]Forexample,itcouldbe“ShanghaiSewingMachines⑪”，

or“TsingTaoBeerCorporation⑫”．Fromthenameyouwouldknowwhatthecompanysells,wheretheyarelocated,andthenameoftheproduct．[2]第一个which引导定语从句，修饰先行词thenameofacompany；第二个which引导定语从句，修饰先行词thenameoftheplace。Advertisingagenciesusedtocreatethiskindofadvertisinganditcouldbeveryeffective．Butthentheyrealisedthatitmightnotbesuitablefor⑬amarketplacewhereproductsandservicesareindirectcompetitionwith⑭eachother[3]．Particularlynow,inmoderntimes,advertisementsneedtoattractandholdtheattentionof⑮thepublic．Forthisreason,it'snownormaltoseeadvertisementsthatconsistof⑯picturesorwordsfromexpertstoshowpeoplehowgoodtheproductis．Otherstrytocreateadvertisementsthatpeoplesimplyenjoylooking⑰at．

Aspresent-dayadvertisersoftenhavelargebudgets[4],hugeamountsof⑱moneyarespenton⑲applyingmoderndesigntechniquestomaketheseadvertisementsasvisuallyattractiveaspossible⑳．However,eventhisisoftennotenoughtobenoticedinamoderncity．[3]where引导定语从句，修饰先行词amarketplace。[4]As引导原因状语从句。Becauseof㉑theboostinadvertising,peopleareusedtoseeingahighstandard㉒ofvisualdesign㉓．Modernadvertisementsneedsomethingelsetoseparatethemfrom㉔theircompetitors．Tostandout㉕

inaworldofcompetitiveadvertising,theymustcombinethehigheststandardofdesignwith㉖

creativewaystomakepeoplebelievethatthey“musthavetheproduct”．

[5]Forexample,someadvertisementsmaysuggestthatbuyingacarcanmakeyoufree．

Thatis㉗，theyusetheconceptoffreedom㉘tosellthecar．Othercommonideasincludehappiness,wealthandsuccess．Infact,intheworldofadvertisements,suchcontentisasoldasadvertisingitself．[5]Tostandout是不定式短语作目的状语；tomakepeoplebelieve...是不定式作目的状语，that引导宾语从句，作believe的宾语。Formanyoftoday'sadvertisers,repeatingoldideasisnotasuccessfulapproach㉙．Ideasthatwouldworkinthepastgenuinelyarenotaseffectivenow．Theyrealisethatitdoesnotmatterhowattractivetheidealinkedwith㉚theproductis—mostpeopleknowandanticipatethatthemainpurposeoftheadvertisementistomakecustomersbuytheproduct．Instead,theseadvertiserslookforotherwaystomakepeoplenoticetheirproducts．Thetopadvertisersoftodaybelievethatusinghumouraswellasnewandunusualideastosurprisepeopleisimportant．

Theiraimistocreatesomethingthathasneverbeenseenbeforeandthatpeoplefindinteresting．[6]Bydoingthis,theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething![6]两个that引导定语从句，均修饰先行词something。However,notalladvertisingisaboutsellingproductsandservicesforaprofit[7]．Someadvertisementsnowadaysaimto㉛

makeacontributionto㉜societyandwelfare．Forexample,therearepublicadvertisements,whichencouragecitizenstoparticipatein㉝improvingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeople．

Overthelastdecade㉞，thegovernmenthassponsoredadvertisementstoeducatethepubliconfightingAIDS，savingwater，helpingthepoor，givingup㉟smoking,etc．Theseadvertisementshavehelpedtoincreasepublicknowledgeabouttopicsthatusedtobeignoredbymostpeople,andthishasmadeoursocietyabetterplaceforeve