新职业英语素质篇unit课件

NewVocationalEnglish

QualityUnitCourseware目录•

Unit1Business•

Unit2BusinessMeeting•

Unit3BusinessTravel•

Unit4ProductLaunch•

Unit5BusinessPresentation•

Unit6CrossCulturalUnit

1

BusinessCommunicationPart

1:

Business

Letters

and

Emails商务信函和电子邮件概述商务信函写作技巧商务电子邮件写作技巧商务信函和电子邮件的礼仪和规范介绍了商务信函和电子邮件的基本特点、写作原则和格式，以及在商务沟通中的重要性。包括如何撰写邀请函、感谢信、道歉信、销售函等，以及如何根据不同的情境和目的进行适当的语言表达。包括如何撰写电子邮件标题、正文、附件等，以及如何使用适当的语言和格式来提高邮件的阅读体验和回复率。介绍了商务信函和电子邮件中常用的礼仪和规范，包括称谓、敬语、缩写等，以及如何避免常见的错误和失礼行为。Part

2:

Business

Conversations商务对话概述商务面对面对话技巧介绍了商务对话的基本原则、技巧和注意事项，以及在商务沟通中的重要性。包括如何进行面对面交流、如何表达自己的观点、如何倾听他人等。商务电话对话技巧商务谈判技巧包括如何进行电话礼仪、如何提出和回答问题、如何处理电话留言等。包括如何准备谈判、如何进行谈判策略、如何解决冲突等。Part

3:

Case

Studies案例研究概述案例研究实例分析介绍了案例研究的基本概念、目的和方法，以及在商务沟通中的应用。通过分析真实的商务案例，让学生了解商务沟通中可能遇到的问题和挑战，并学习如何解决这些问题。学生分组讨论教师点评与总结通过分组讨论的方式，让学生深入探讨案例中的问题和解决方案，并分享自己的观点和经验。教师对学生的讨论进行点评和总结，指出学生在讨论中的亮点和不足，并给出相应的建议和指导。Unit

2

BusinessMeetingPart

1:

Meeting

EtiquetteMeetingArrangementsPrepareinadvanceforthemeeting.Setupthemeetingroominadvance.Part

1:

Meeting

Etiquette•

Sendoutmeetinginvitationsandconfirmattendance.Part

1:

Meeting

EtiquetteAttendanceBeontimeforthemeeting.Introduceyourselftootherattendees.Part

1:

Meeting

Etiquette•

Respecttheattendanceofothers.Part

1:

Meeting

EtiquetteSeatingArrangementsSeattheparticipantsinawaythatreflectstheimportanceoftheirroles.Ensurethatallparticipantshaveaccesstothemeetingroom.Part

1:

Meeting

Etiquette01020304PresentationandSpeakclearlyandconfidently.Prepareslidesorothervisualaidstosupportyourpoints.Useappropriatelanguageandtone.CommunicationSkillsPart

2:

Meeting

Process

and

ProceduresMeetingAgendaPrepareameetingagendainadvance.Send

out

the

agenda

to

all

attendees

beforethemeeting.Part

2:

Meeting

Process

and

Procedures•

Sticktotheagendaduringthemeeting.Part

2:

Meeting

Process

and

ProceduresOrderlyConductAlloweachspeakertospeakwithoutinterruption.Part

2:

Meeting

Process

and

ProceduresRespect

the

orderofspeakers.Participation

andContributionUseappropriatelanguageandtone.Part

2:

Meeting

Process

and

ProceduresEncourageactiveparticipationfromallattendees.Contributetothediscussionwithrelevantinformationorideas.Respectthecontributionsofothers.Part

3:

Case

Studies•

Case

Study

1:A

successful

business

meeting

was

heldtodiscussa

newproduct

launch.

The

meeting

was

well

prepared,

with

an

agenda

sentoutin

advance

anda

skilledfacilitator

leadingthediscussion.

Theparticipants

were

seatedin

a

way

that

allowedeveryone'scontributionsto

be

heard,

and

all

presenters

were

well

preparedandconfidentin

their

presentation

skills.

The

meeting

was

conducted

in

anorderlymanner,

witheach

speaker

allowedto

speak

withoutinterruption,

and

all

participants

were

encouraged

tocontributeactivelytothediscussion.

The

meeting

wasa

success

because

of

itseffectivepreparation,

orderlyconduct,

and

activeparticipation

from

allinvolved.Part

3:

Case

Studies•

CaseStudy2:Abusinessmeetingheldtodiscussamergerbetweentwocompaniesfailedtoreachaconsensus.Themeetingwasnotwellprepared,withnoagendaprovidedinadvanceandalackofskilledfacilitation.Theseatingarrangementwasnotoptimal,withsomeparticipantsunabletohearorbeheard.Themeetingwasconductedinadisorderlymanner,withfrequentinterruptionsandsidebarconversationsthatderailedthemaindiscussion.Themeetingwasafailurebecauseofitsinadequatepreparation,poorfacilitation,anddisrespectfulconductbysomeparticipants.Unit

3

Business

TravelPart

1:

Travel

ArrangementsTravel

ArrangementsThispartfocusesontheprocessofmakingtravelarrangements,includingflightandhotelbookings,arrangingtransportation,andhandlingotherlogistics.Preparing

for

Business

TripsBeforeabusinesstrip,itisimportanttoprepareforthejourney.Thisincludesorganizingvisas,checkingtheweatherforecast,andpackingappropriateclothingandessentialitems.Managing

ExpensesWhenmakingtravelarrangements,itisessentialtoconsiderthecostoftravelandaccommodation.Thisinvolvescomparingprices,bookinginadvance,andusingdiscountsorpromotions.Part

2:

On

Site

Visits

and

NegotiationsOn-Site

VisitsPreparing

forNegotiationsDelivering

anEffective

PitchDuringabusinesstrip,itisoftennecessarytovisitthelocationforanin-depthunderstandingofthesituation.ThisinvolvesEffectivenegotiationsarecrucialinbusinesstravel.Preparationiskey,includingunderstandingtheotherparty'sneeds,researchingthemarket,anddevelopingaclearplanorstrategy.Whenpresentingorpitchingideasorproposals,itisessentialtobeclear,concise,andengaging.Thisrequirespractice,researchingthearea,arrangingmeetingswithlocalcontacts,andassessingthelocalcultureandbusinesspractices.preparation,andagoodunderstandingofthetargetaudience.Part

3:

Case

StudiesAnalyzing

Case

StudiesToeffectivelylearnfromcasestudies,itisnecessarytocarefullyanalyzethesituation,identifythekeyissues,andsuggestpossiblesolutionsorstrategies.Applying

Theory

to

PracticeCase

StudiesAcasestudyisadetailedanalysisofareal-lifesituationorproblem.Thesestudiesareusedtoillustratebusinessconcepts,strategies,andbestpractices.Casestudiescombinetheoreticalknowledgewithpracticalapplications.Byanalyzingreal-lifesituations,studentscanapplytheoreticalconceptstosolvereal-worldproblems.Unit

4

ProductLaunchUnit

4

Product

Launch

Part

1:

Product

Planningand

Development•

总结词：了解产品策划和开发的基本概念、流程和重点。Unit

4

Product

Launch

Part

1:

Product

Planningand

Development详细描述01产品策划和开发的基本概念：介绍产品策划和开发的基本概念，02包括产品定义、产品规划、产品开发等。产品策划和开发流程：详细介绍产品策划和开发的流程，包括03市场调研、产品规划、产品开发、产品测试等。Unit

4

Product

Launch

Part

1:

Product

Planningand

Development产品策划和开发的重点强调产品策划和开发过程中的重点，包括市场需求分析、产品定位、技术创新等。总结词掌握市场调研的方法和技巧，能够有效地收集和分析市场信息。Unit

4

Product

Launch

Part

1:

Product

Planningand

Development详细描述1市场调研的方法和技巧：介绍市场调研的基本方法和技巧，包括问卷调查、访谈、观察等。23收集市场信息：介绍如何收集市场信息，包括行业趋势、竞争对手、消费者需求等。Unit

4

Product

Launch

Part

1:

Product

Planningand

Development分析市场信息介绍如何分析市场信息，包括数据挖掘、趋势预测、竞争分析等。总结词通过案例学习，掌握产品策划和开发的实际操作技巧。Unit

4

Product

Launch

Part

1:

Product

Planningand

Development01详细描述02案例介绍：选取若干个典型案例，介绍产品策划和开发的全过程。案例分析：对每个案例进行分析，重点讲解产品策划和开发中的关键03点和难点。案例总结：对每个案例进行总结，提炼出产品策划和开发的实际操作04技巧。Unit

5

BusinessPresentationPart

1:

Presentation

Skills

and

TechniquesCommunication

SkillsVisual

AidsBusinesspresentationsrequireeffectivecommunicationskillstoengagetheaudienceandconveyinformation.Useofslides,charts,andgraphstosupportthepresenter'smessageandenhanceaudienceunderstanding.OrganizationDelivery

StyleAwell-organizedpresentationensuresasmoothflowofideasandmaintainsaudienceinterest.Thepresenter'stone,pace,andenthusiasmareessentialtocaptivatetheaudience'sattention.Part

2:

Preparing

for

PresentationResearchOutlinePracticeTimingUnderstandingtheDevelopingaclearRehearsingthePunctualityiskeyinbusinesspresentations;beinglatecancauseanegativeimpressionontheaudience.audience,thetopic,andtheindustryiscrucialtotailorthepresentationtomeettheaudience'sneedsandinterests.outlinetoorganizethepresentationcontentensuresastructuredandpersuasiveargument.presentation多次

toperfectdelivery,timing,andpacingisessential.Part

3:

Case

StudiesCompany

PresentationAcasestudyofacompany'sbusinesspresentationthatoutlinesitsproducts,services,andmarketposition.Product

LaunchAcasestudyofanewproductlaunchthatshowcasestheproduct'sfeatures,benefits,andcompetitiveadvantage.Investor

RelationsAcasestudyofapresentationtoinvestorsthatoutlinesacompany'sfinancialperformance,futureplans,andindustrytrends.Unit

6

Cross

CulturalCommunicationPart

1:

Understanding

Cultural

DifferencesUnderstanding

cultural

differencesItisimportanttounderstandandrespectdifferentculturalbackgroundsandtheirvalues,beliefs,andtraditions.Language

and

cultureLanguageisanimportantpartofculture,anddifferencesinlanguagecanaffectcommunicationandunderstanding.Part

1:

Understanding

Cultural

DifferencesNonverbal

communicationNonverbalcommunication--suchaseyecontact,gesture,andfacialexpression--playsacrucialroleincommunication,anddifferentculturesmayusedifferentnonverbalcues.Social

norms

and

valuesItisessentialtobeawareofsocialnormsandvaluesinordertounderstandandcommunicateeffectivelywithpeoplefromdifferentcultures.Part

2:

Eff