国家开放大学本科《商务英语4》一平台机考真题及答案(第四套)

国家开放大学本科《商务英语4》一平台机考真题及答案第四套说明：整理于2025年1月10日；适用于国家开放大学本科学员一平台期末机考考试；前5个题相同则整套相同。第一部分、试题原题第一大题、交际用语(单选题)本大题共包含5小题，每小题2分，共计10分。阅读对话，从A、B、C三个选项中选择一个能填入空白处的最佳选项。1.—Betty,we’llhaveabuffetpartynextSaturday.Willyoujoinus?—__________,Susan.Thankyou!A.I’dlovetoB.I’mafraidnotC.Bynomeans2.—Hello,isthatSailMovingCompany?—__________?A.Yes,WhatcanIdoforyou?B.Yes,I’mJack.Thanksforcalling.C.Yes,Whoisit?3.—Thisismysister,Belinda.—__________.A.Youarewelcome.B.Nicetomeetyou,Belinda.C.What’sthematter?4.—Thanksforinvitingmetotheparty,butI’mnotavailable.—__________.A.IhopeyoulikeitB.That’snotgoodC.I’msorrytohearthat5.—I’llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?—____________________.A.IhavenotimeB.Yes,Ido.C.I’dbehappyto第二大题、词汇与结构(单选题)本大题共包含15小题，每小题2分，共计30分。阅读句子，从A、B、C三个选项中选择一个能填入空白处的最佳选项。1.Iforgottoturnoffthelight.I__________doneit.A.wouldhaveB.musthaveC.shouldhave2.Please__________anopenreturnflightfromBarcelonatoFrankfurt.A.paperB.textC.book3.Lookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing__________aretheysaying.A.whyB.howC.what4.Hisideasarelinkedtothetheory__________marketsareefficient.A.whichB.whoC.that5.Haveyoureallythought__________this?A.throughB.ofC.about6.Thecompany__________havealotofbranchesthroughouttheworld.A.usedtoB.wasusedtoC.used7.Wedidn’tunderstandhowdifficultitwasto（答案附试卷后）suchabreakfast.A.districtB.distributeC.distract8.Theywantedto__________adiscussiononeconomics.A.initiativeB.initiateC.initial9.Shewassosurprisedtogetthenews__________themeetingwouldbedelayed.A.thatB.whereC.so10.Tomorrowisthedeadline.I__________finishthejob.A.wouldB.mustC.can11.__________adrink,please.A.HaveB.HadC.Having12.Itisthebigbox__________youcantake.A.whereB.thatC.what13.Onekindofpartnershipiscalledalimitedpartnership__________.A.obligationB.responsibilityC.liability14.__________assetsincludethelong-termassets.A.FixedB.CurrentC.Net15.Itwill__________abouteightpercentmorethaninitiallyprojected.A.spendB.payC.cost第三大题、阅读理解(单选题)(本大题共包含5小题，每小题4分，共计20分。阅读短文，从A、B、C三个选项中选择一个正确答案。)1.Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuyorsellgoodsorservices".Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisthecustomerwhopaysforadvertisement.However,iflarge-scaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.特别提醒：本题共5个小题,需要拉动答题框右边的滚动条使5个试题显示出来做答！！[单选题]◆Advertisementisoftenusedto__________.A.deceivecustomersB.increaseproductionC.pushthesale[单选题]◆ThewordmediainParagraph1refersto__________.A.television,radio,newspapersandsoonB.advertisement,messageandsoonC.localmarket.companiesandsoon[单选题]◆Advertisementismainlypaidforby__________.A.thecustomerB.theproducerC.increasedsales[单选题]◆Advertisementcanincreasedemand__________.A.inashrinkingmarketB.inanycircumstancesC.inagrowingmarket[单选题]◆Fromthelastsentenceofthispassagewecanlearnthat__________.A.businessesusuallydonotpaymuchforadvertisementB.businessmenknowwellthatadvertisementcouldbringthemmoreprofitsC.advertisementcouldhardlyconvincepeopleofthevalueofthegoods第四大题、阅读理解(判断题)(本大题共包含5小题，每小题4分，共计20分。阅读短文，判断句子正误，正确选“T”,错误选“F”。)1.TEAMSPIRITTeamspiritcanmakeorbreakateam.Teammateswhohaveteamspiritarebetterabletoworktogetherandachieveteamgoals.Theyarealsomoresatisfiedwiththeirteamactivities.JohnWooden,aformerbasketballcoachatUCLA,said,Teamspiritmeansyouarewillingtosacrificepersonalconsiderationsforthewelfareofall.Thatdefinesateamplayer.Therearecertainskillsteammembersdevelopthatserveasgoodexamplesofteamspirit.COOPERATIONCooperatingissimplyworkingtogetherasteammatesforthegoodoftheteam.Cooperationisaskillthatteammemberscansharpenduringpractice.Forexample,basketballplayersmustpracticepassingtheballindifferentplaysandsituations.Teamefficiencyisdirectlyrelatedtothecooperationofitsmembers.Actingcooperativelyisagoodwaytoshowteamspiritbecausedoingsocontributestotheoverallsuccessoftheteam.MOTIVATIONTeammembersmustfulfiltheirdutieswiththeirfullefforts.Stayingmotivatedshowsteamspiritbecauseitshowsthatyouwanttheteamtodowell.Thisincludesbeingmotivatedtogiveyourbestinpracticeandincompetition,aswellasoutsideofteamactivities.Forexample,abaseballplayercanshowteamspiritbybeingmotivatedtopracticehisswingoutsideofpractice.RESPECTRespectforyourfellowteammembersisamust.Youcanshowrespecttoyourteammatesbytreatingeveryonefairlyandequally.Teammatesalsorespecteachotherbyallowingeveryonetoparticipate.Respectingfellowteammateskeepseveryoneinagoodmoodandencouragesoverallteamspirit.Forexample,peoplecanshowteamspiritthroughrespectbyencouragingotherteammemberswhomightbestruggling.特别提醒：本题共5个小题，需要拉动答题框右边的滚动条使5个试题显示出来做答！！[判断题]◆Teamspiritcanmaketeammembersmoresatisfiedwiththeirteamactivities.A.TB.F[判断题]◆Workingtogetherenablesteammemberssharpentheskillofcooperationduringpractice.A.TB.F[判断题]◆Actingcooperativelycontributestotheoverallsuccessoftheteam.A.TB.F[判断题]◆Stayingmotivatedistogiveyourbestinpracticeonlyintheteam.A.TB.F[判断题]◆Respectcanbeshownbytreatingtheteamleaderdifferently.A.TB.F第五大题、写作(问答题)(写作题大题共计20分。根据要求，完成一篇作文。)1.Writeaninvitationletteraccordingtotheinformationgivenbelow.*Yournameandposition:SimonZhang,PresidentofTianjinTrustInt’ITradeCo.,Ltd.*Yourbusinesspartners:Mr.JamesLaird,andMr.LukeSmith*Timeofvisit:betweenJan.28andFeb.4*Purposeofvisit:potentialfinancing*Expensestobeborneby:yourbusinesspartners第二部分、试题及答案第一大题、交际用语(单选题)本大题共包含5小题，每小题2分，共计10分。阅读对话，从A、B、C三个选项中选择一个能填入空白处的最佳选项。1.—Betty,we’llhaveabuffetpartynextSaturday.Willyoujoinus?—__________,Susan.Thankyou!A.I’dlovetoB.I’mafraidnotC.Bynomeans2.—Hello,isthatSailMovingCompany?—__________?A.Yes,WhatcanIdoforyou?B.Yes,I’mJack.Thanksforcalling.C.Yes,Whoisit?3.—Thisismysister,Belinda.—__________.A.Youarewelcome.B.Nicetomeetyou,Belinda.C.What’sthematter?4.—Thanksforinvitingmetotheparty,butI’mnotavailable.—__________.A.IhopeyoulikeitB.That’snotgoodC.I’msorrytohearthat5.—I’llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?—____________________.A.IhavenotimeB.Yes,Ido.C.I’dbehappyto第二大题、词汇与结构(单选题)本大题共包含15小题，每小题2分，共计30分。阅读句子，从A、B、C三个选项中选择一个能填入空白处的最佳选项。1.Iforgottoturnoffthelight.I__________doneit.A.wouldhaveB.musthaveC.shouldhave2.Please__________anopenreturnflightfromBarcelonatoFrankfurt.A.paperB.textC.book3.Lookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing__________aretheysaying.A.whyB.howC.what4.Hisideasarelinkedtothetheory__________marketsareefficient.A.whichB.whoC.that5.Haveyoureallythought__________this?A.throughB.ofC.about6.Thecompany__________havealotofbranchesthroughouttheworld.A.usedtoB.wasusedtoC.used7.Wedidn’tunderstandhowdifficultitwasto__________suchabreakfast.A.districtB.distributeC.distract8.Theywantedto__________adiscussiononeconomics.A.initiativeB.initiateC.initial9.Shewassosurprisedtogetthenews__________themeetingwouldbedelayed.A.thatB.whereC.so10.Tomorrowisthedeadline.I__________finishthejob.A.wouldB.mustC.can11.__________adrink,please.A.HaveB.HadC.Having12.Itisthebigbox__________youcantake.A.whereB.thatC.what13.Onekindofpartnershipiscalledalimitedpartnership__________.A.obligationB.responsibilityC.liability14.__________assetsincludethelong-termassets.A.FixedB.CurrentC.Net15.Itwill__________abouteightpercentmorethaninitiallyprojected.A.spendB.payC.cost第三大题、阅读理解(单选题)(本大题共包含5小题，每小题4分，共计20分。阅读短文，从A、B、C三个选项中选择一个正确答案。)1.Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuyorsellgoodsorservices".Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisthecustomerwhopaysforadvertisement.However,iflarge-scaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.特别提醒：本题共5个小题,需要拉动答题框右边的滚动条使5个试题显示出来做答！！[单选题]◆Advertisementisoftenusedto__________.A.deceivecustomersB.increaseproductionC.pushthesale[单选题]◆ThewordmediainParagraph1refersto__________.A.television,radio,newspapersandsoonB.advertisement,messageandsoonC.localmarket.companiesandsoon[单选题]◆Advertisementismainlypaidforby__________.A.thecustomerB.theproducerC.increasedsales[单选题]◆Advertisementcanincreasedemand__________.A.inashrinkingmarketB.inanycircumstancesC.inagrowingmarket[单选题]◆Fromthelastsentenceofthispassagewecanlearnthat__________.A.businessesusuallydonotpaymuchforadvertisementB.businessmenknowwellthatadvertisementcouldbringthemmoreprofitsC.advertisementcouldhardlyconvincepeopleofthevalueofthegoods第四大题、阅读理解(判断题)(本大题共包含5小题，每小题4分，共计20分。阅读短文，判断句子正误，正确选“T”,错误选“F”。)1.TEAMSPIRITTeamspiritcanmakeorbreakateam.Teammateswhohaveteamspiritarebetterabletoworktogetherandachieveteamgoals.Theyarealsomoresatisfiedwiththeirteamactivities.JohnWooden,aformerbasketballcoachatUCLA,said,Teamspiritmeansyouarewillingtosacrificepersonalconsiderationsforthewelfareofall.Thatdefinesateamplayer.Therearecertainskillsteammembersdevelopthatserveasgoodexamplesofteamspirit.COOPERATIONCooperatingissimplyworkingtogetherasteammatesforthegoodoftheteam.Cooperationisaskillthatteammemberscansharpenduringpractice.Forexample,basketballplayersmustpracticepassingtheballindifferentplaysandsituations.Teamefficiencyisdirectlyrelatedtothecooperationofitsmembers.Actingcooperativelyisagoodwaytoshowteamspiritbecausedoingsocontributestotheoverallsuccessoftheteam.MOTIVATIONTeammembersmustfulfiltheirdutieswiththeirfullefforts.Stayingmotivatedshowsteamspiritbecauseitshowsthatyouwanttheteamtodowell.Thisincludesbeingmotivatedtogiveyourbestinpracticeandincompetition,aswellasoutsideofteamactivities.Forexample,abaseballplayercanshowteamspiritbybeingmotivatedtopracticehisswingoutsideofpractice.RESPECTRespectforyourfellowteammembersisamust.Youcanshowrespecttoyourteammatesbytreatingeveryonefairlyandequally.Teammatesalsorespecteachotherbyallowingeveryonetoparticipate.Respectingfellowteammateskeepseveryoneinagoodmoodandencouragesoverallteamspirit.Forexample,peoplecanshowteamspiritthroughrespectbyencouragingother