项目五医药创业项目策划ProgramPharmaceuticalBusinessStartupP

项目五医药创业项目策划Program5

PharmaceuticalBusinessStartupProjectPlanning思维导图MindMap任务二

医药创业项目路演Task2RoadShowofPharmaceuticalBusinessStartupProject一、路演概述I.RoadShowOverview（一）创业项目推介会概念(i)ConceptofBusinessStartupProjectRecommendation创业项目推介是指创业者面向市场、面向投资者推广介绍拟实施（后已实施）创业项目，以获取创业资源的一系列行为，它是创业活动一个重要环节。

Businessstartupprojectrecommendationreferstoaseriesofbehaviorsforanentrepreneurtopromoteandintroducetheproposed(orimplemented)businessstartupprojecttothemarketandinvestorssoastoobtainthebusinessstartupresources,andisanimportantlinkofabusinessstartupactivity.项目推介的主要形式：路演（Roadshow）Mainformofprojectrecommendation:roadshow一、路演概述I.RoadShowOverview（二）路演（Roadshow）的涵义(ii)MeaningofRoadShow最初的路演是国际上广泛采用的证券发行推广方式Theinitialroadshowissecuritiesissuancepromotion,whichisawidelyusedinternationalpromotionway证券发行商通过投资银行家或者支付承诺商的帮助，在初级市场上发行证券前针对机构投资者进行的推介活动。Securitiesissuancepromotionistherecommendationbyasecuritiesissuertoinstitutionalinvestorsbeforeofferingsecuritiesintheprimarymarketwiththehelpofinvestmentbankersorpaymentundertakers.是在投资、融资双方充分交流的条件下促进股票成功发行的重要推介、宣传手段。Securitiesissuancepromotionisanimportantrecommendationandpublicitymeanstofacilitatethesuccessfulissuanceofstocksundertheconditionoffullcommunicationbetweeninvestorsandfinanciers.一、路演概述I.RoadShowOverview（二）路演（Roadshow）的类型(ii)TypesofRoadShow线上项目路演Onlineprojectroadshow线下项目路演Offlineprojectroadshow一、路演概述I.RoadShowOverview（二）路演（Roadshow）的类型(ii)TypesofRoadShow线上项目路演形式Onlineprojectroadshowforms通过QQ群，微信群，或者在线视频等互联网方式对项目进行讲解ExplaintheprojectthroughQQgroups,WeChatgroups,onlinevideosandotherInternetmethods一、路演概述I.RoadShowOverview（二）路演（Roadshow）的类型(ii)TypesofRoadShow线下项目路演形式Offlineprojectroadshowforms精准度、私密度较高的“私董会模式”"Privateboardmode"withhighprecisionandprivacy由政府部门、知名机构或平台线下组织的项目路演会或专场路演会Projectroadshowsorspecialroadshowsorganizedofflinebygovernmentdepartments,well-knowninstitutionsorplatforms带有大赛和推广性质的创业大赛或创业TV秀模式VenturecontestorTVshowmodewithcompetitionandpromotion（三）路演的性质(iii)Natureofroadshow一、路演概述I.RoadShowOverview“项目路演”采取自愿报名，审核通过的机制"Projectroadshow"adoptsthemechanismofvoluntaryregistrationandverification-basedapproval“项目路演”是国内外诸多风险投资机构实现融资的高速公路"Projectroadshow"isahighwayformanydomesticandforeignventurecapitalinstitutionstorealizefinancing项目路演由8-10个创业项目和8-10个投资机构代表组成Projectroadshowconsistsof8-10businessstartupprojectsand8-10investmentinstitutionrepresentatives私密性强Highprivacy项目路演主办方及所有参会人员均须承诺，除非得到本人许可，对项目商业秘密和项目路演的资料进行严格保密Theorganizerandallparticipantsoftheprojectroadshowshouldundertaketokeepthetradesecretsoftheprojectandtheinformationoftheprojectroadshowstrictlyconfidentialunlessapproved（一）路演PPT制作内容(i)RoadShowPPTProductionContent产品与服务Productsandservices二、路演PPT制作II.RoadShowPPTProduction市场状况Marketcondition竞争分析Competitionanalysis商业模式Businessmodel公司发展战略Corporatedevelopmentstrategy（一）路演PPT制作内容(i)RoadShowPPTProductionContent企业资金需求及使用计划Corporatefunddemandanduseplan二、路演PPT制作II.RoadShowPPTProduction融资需求Financingdemand投资人的退出机制Exitmechanismforinvestors团队介绍Teamintroduction二、路演PPT制作II.RoadShowPPTProduction（二）路演PPT制作的注意事项(ii)NotesforRoadShowPPTProduction项目Items团队人数≥2人Numberofteammembers≥2必须有内容可供演示Theremustbesomethingtodemonstrate必须有完整的商业计及其历史财务资料Theremustbeacompletebusinessplanandrelatedhistoricalfinancialinformation必须拥有独特商业模式和商业价值的创业型项目Thebusinessstartupprojectmusthaveauniquebusinessmodelandvalue必须有明确的融资需求，融资标的范围Theremustbeclearfinancingdemandandfinancingtargetscope三、路演准备III.PreparationforRoadShow（一）思考投资人关心的问题(i)Thinkaboutwhatinvestorscareabout（二）准备一份比较详细的商业计划书(ii)Prepareadetailedbusinessplan（三）提前了解创新创业大赛组委会情况(iii)LearnabouttheOrganizingCommitteeoftheInnovationandEntrepreneurshipCompetitioninadvance创新创业大赛分类Classification

ofInnovationandentrepreneurshipcompetition三、路演准备III.PreparationforRoadShow（三）提前了解创新创业大赛组委会情况(iii)LearnabouttheorganizingcommitteeoftheInnovationandEntrepreneurshipCompetitioninadvance“互联网+”大学生创新创业大赛"Internet+"CollegeStudentsInnovationandEntrepreneurshipCompetition挑战杯大学生创业大赛ChallengeCupCollegeStudentsEntrepreneurshipCompetition“创青春”全国大学生创业大赛"InnovativeYouth"NationalCollegeStudentsEntrepreneurshipCompetition四、路演的演讲技巧及注意事项IV.PresentationSkillsandNotesforRoadShow（一）路演的演讲技巧(i）PresentationSkillsforRoadShow讲故事Tellstories事实求是，不要含糊或者夸大其词Seektruthfromfactsanddon'tbevagueorexaggerated突出项目优势，讲清楚如何赚钱Highlightthestrengthsoftheprojectandexplainhowtomakemoney化繁为简，用通俗易懂的语言Makehardthingssimpleanduseplainwords在有限的时间里讲清楚，让第一次听的人也能听明白，有逻辑性且具生动性Explainclearlywithinthelimitedtime,makingfirst-timelistenersunderstand,beinglogicalandvivid四、路演的演讲技巧及注意事项IV.PresentationSkillsandNotesforRoadShow（二）路演的注意事项(ii)NotesforRoadShow路演以PPT形式进行展示，篇幅不宜过长，15页左右，适合5至10分钟的演讲RoadshowshouldbepresentedintheformofPPT,andshouldnotbetoolong,about15pages,suitableforaspeechof5