教学课件-会展英语听说教程

会展英语听说教程

UnitOnePreparingfortheMeeting

TeachingTargets教学目标☆

Learnhowtoprepareforameeting☆Mastersomebasicguidingprinciplesforpreparingameeting☆Graspsomeusefulwords,phrases&keysentencesrelatedtothetopic☆MakedialoguesconcerningthistopicBackgroundKnowledge背景知识为保证会议的成功，会前必须做好充分的准备。会议顺利与否，关键在于会前的精心策划。会议的准备工作一般包括会议的发起、会议召开的时间和地点的选择、会议的邀请，以及会议议程的拟定、会议文件的准备和有关的技术性问题。周密的准备工作可为会议的成功奠定良好的基础。

Warm-up热身活动Listentothefollowingmaterialscarefullyandanswerthefollowingquestions.1.What’sthefirstthingyouwanttodowhilepreparingameeting?2.Whatshouldyouletattendeesknowbeforehand?3.Whyisawrittenagendahelpful?4.Whyisplanningforameetingsoimportant?TapescriptsHowtoPrepareforaMeetingPreparingforameetingthatyouhavecalledcanbetimeconsuming.Youneedtofirstdeterminethesubjuectofthemeeting,whoshouldattend,whilealsoprovidingasufficientamountoftimefortheinvitedattendeestoprepareforthemeetingifyouexpectthemtoprovidetheirideasorsuggestions.Youshouldalsoprepareawrittenagenda,andsenditinadvancetothemeetingattendees.Meetingscanlastfiveminutesandstillbeeffectiveorlasthoursforamorecomplexagenda.Butmostimportantisthatthereisaclearlycommunicatedpurposeoragenda,andthatthemeetingattendeesknowinadvancethattheymayneedtoprepare,andbeactivelyengagedduringthemeeting.Yourgoodplanningwilldeterminethesuccessofthemeeting.Model

Dialogues

Dialogue1A:Hi,Cindy,youhavebeenasecretaryformanyyearsinthiscompany.Couldyoutellmewhatasecretaryshoulddoforameeting?B:Well,animportantpartofthedutiesofasecretary,Ithink,istodowellthepreparationworkforthemeeting.A:Whatshouldasecretarydotoprepareforameeting?Couldyougivemeadetailedexplanation?B:Firstofall,theagendashouldbepreparedbeforethemeeting.Thenyoushouldensurethatthoseentitledtobepresentareproperlyinformed.A:Isee,andhowaboutthedocumentsandtheinformation?B:Allthenecessarydocumentsandtheinformationrelevanttothemeetingshouldbeavailable,preferablyprintedanddistributedbeforethemeeting.A:Andwhatshouldasecretarydoduringthemeeting?B:Ofcourse,she/heshouldtakeminutes.A:Andafterthemeeting?B:Afterthemeetingshe/heshouldtypetheminutesup,andthenkeepproperrecordsofthebusinesstransactedandtheresolutionspassedandalsoimplementthedecisionreachedatthemeeting.A:Thankyouverymuch.Youareveryprofessional.B:Mypleasure.Wordbanksecretary

['sekrɪt(ə)rɪ]n.秘书；书记；部长agenda

[ə'dʒendə]n.议程；日常工作事项entitle[ɪn'taɪt(ə)l;en-]vt.称做…；定名为…；给…称号；使…有权利document['dɒkjʊm(ə)nt]n.文件，公文relevant['relɪv(ə)nt]adj.相关的；切题的；中肯的distribute

[dɪ'strɪbjuːt;'dɪstrɪbjuːt]vt.分配；散布transact

[træn'zækt]vi.交易；谈判vt.办理；处理resolution[rezə'luːʃ(ə)n]n.解决；决心implement

['ɪmplɪm(ə)nt]vt.实施，执行

Notes1.Whatshouldasecretarydotoprepareforameeting?秘书要为会议做哪些准备工作呢？2.Firstofall,theagendashouldbepreparedbeforethemeeting.首先，要在会前准备好日程安排。3.Thenyoushouldensurethatthoseentitledtobepresentareproperlyinformed.然后要确保通知那些有资格参加会议的人员。4.Allthenecessarydocumentsandtheinformationrelevanttothemeetingshouldbeavailable,preferablyprintedanddistributedbeforethemeeting.所有的与会议相关的必要文件和信息都是可用的，最好要在会前打印好并分发。5.Afterthemeetingshe/heshouldtypetheminutesup,andthenkeepproperrecordsofthebusinesstransactedandtheresolutionspassedandalsoimplementthedecisionreachedatthemeeting.在会议结束后，她/他应该把会议记录打印出来，完好地记录商讨的事宜，通过的决定以及执行会上的决定。Dialogue2

(It’s9:00am.LauraameetingplanneriscomingtothereceptionofficeoftheGoodluckInternationalHoteltomakesurethedinnerthatwillbeservedtomorroweveningforthemeetingisinorder.Ada,thestaff,istalkingwithher.)A=Ada,L=LauraA:Hello,Laura.IsthereanythingthatIcandoforyou?L:Hello,Ada.Themeetingisgoingwellandtheserviceyouprovideisexcellent.Ijustwanttomakesurethatthedinnerwillbeservedtomorrowevening.A:Wearepleasedthatyouaresatisfiedwithourservices.Don’tworryaboutthedinner.Itwillbeservedontimeat7o’clocktomorroweveningasplanned.Doyouwanttocheckthemenuagain?L:Yes,butIthinktherewillbesomechanges.IhaveorderedWesternfoodforourconfereeswhenIbookedthemeeting,butsomeofourconfereesprefertryingsomeChinesefood.TheythinkChinesefoodisusuallyverydelicious.A:That’sverytrue.YoumaychangethemenuandaddsomeChinesefood.L:Thankyousoverymuch!A:It’smypleasure.WhattypesofChinesefooddoyouprefer?OurChineserestaurantoffersavarietyofChinesefood——Sichuan,Cantonese,

Shanghai,Hunan,andJilin,tonameafew.L:Sichuanfoodismyfavorite.A:Yes,Sichuanfoodisdelicious,butwithspicytaste.IsuggestthatyoushoulduseCantonesefoodinstead,whichiswellknownforcookingwithfreshingredients.It’slightandsmallinamount.L:Soundsgood.Ithinkourconfereeswilllikeit.A:SoyouneedbothWesternandChinesefoodforyourconferees?L:sure.A:Weneedtochangethemenurightnow.L:Thankyouverymuch,Ada.A:You’rewelcome.Wordbankstaff

[stɑːf]n.职员；员工conferee[kɒnfə'riː]n.参加会议者delicious

[dɪ'lɪʃəs]adj.美味的；可口的menu['menjuː]n.菜单variety[və'raɪətɪ]n.多样；种类Cantonese[,kæntə'ni:z]n.广东人；广东话ingredient[ɪn'griːdɪənt]n.原料；要素；组成部分adj.构成组成部分的

Notes1.Wearepleasedthatyouaresatisfiedwithourservices.您对我们的服务满意，我们感到非常高兴。2.IhaveorderedWesternfoodforourconfereeswhenIbookedthemeeting,butsomeofourconfereesprefertryingsomeChinesefood.我已经在会议预定时为参会人员准备了西餐，但是有一些参会人员想要尝试一些中餐。3.ItispossibleforyoutochangethemenuandaddsomeChinesefood.您可以改变菜单并且添加一些中餐进去。4.OurChineserestaurantoffersavarietyofChinesefood——Sichuan

food,Cantonese

food,

Shanghai

food,

Hunan

food,Jilinfoodtonameafew.我们的中餐厅提供很多种的中餐——四川菜、广东菜、上海菜、湖南菜和吉林菜等等。5.IsuggestthatyoushoulduseCantonesefoodinstead,whichiswellknownforcookingwithfreshingredients.我建议您可以试试广东菜，以用新鲜食材原料而闻名。PracticalSentencePatterns实用句型1.Themonthlyexecutivecommitteemeetingisplanedforthenextweek.每月一次的执行委员会会议定于下星期召开。2.Icometoinformyouaboutameetingscheduledfromnineo’clockthismorning.我来通知您今天从上午九点有个会。3.Howlongdoyouexpectthemeetingtotake?你期望会议开多长时间？4.Couldwepossiblyrearrangethemeetingschedule?我们可否重新安排会议日程？5.Shallwepostponethemeetinguntillaterintheweek?我们把会议推迟到这周晚些时候，好吗？6.I’dliketoreserveameetingroomforourcompany.我想为我们公司预订一间会议室。7.IwonderifyouhaveanymeetingroomavailableforthisFridaymorning.我想知道星期五上午是否有空的会议室。8.I’dlikeyoutomakesomenecessaryarrangementsforme.请帮我做一些必要的准备。9.Pleasegetallthingsreadyandreportbacktomeassoonasyoucan.请把一切都准备好，尽快向我汇报。10.Allthenecessarydocumentsandtheinformationrelevanttothemeetingshouldbeavailable.所有有关会议的文件资料都得准备妥当。11.Ifthereareanyproblems,I’llbeinchargeofdealingwiththem.如果有什么问题,我将负责处理。12.Itseemsthateverythingisingoodorder.似乎一切都秩序井然。13.Weareverygladthatyouaresatisfiedwithourservices.我们很高兴你对我们的服务感到满意。14.Doyouwanttocheckthemenuagain?你想要再核对一下菜单吗?15.WhattypesofChinesefooddoyouprefer?你喜欢什么样的中国食物?ThankYou!会展英语听说教程

UnitTenTradeShowTeachingTargets教学目标☆Learntoknowthebasicconceptoftradeshow;☆Understandtheelementsofasuccessfultradeshowandtheeffectivenessofparticipatingtradeshow;☆Mastersomeusefulexpressionsandsentences☆MakedialoguesconcerningthistopicBackgroundKnowledge背景知识贸易展是一个特定行业内公司为展示它们的新产品或服务而组织举办的展会。通常来讲，贸易展不对大众开放，仅仅公司代表和媒体人员能够参加。

Warm-up热身活动Listentothefollowingmaterialscarefullyandanswerthefollowingquestions.1.Whatshouldyouconsiderwhendecidingtoexhibityourproductorservice?2.Whatarethebenefitsforexhibitorstoattendanexhibition?3.Whatarethebenefitsforvisitorstoattendanexhibition?TapescriptsBenefitsofAttendingTradeShowsConsiderthebenefitstoyourbusinesswhendecidingtoexhibityourproductorservice.Thesewillbedifferentforeachevent;however,therecanbealottogainfrompromotingyourproductinpersonwithinadifferentenvironment.Benefitsforexhibitors:※Mediaexposurefortheindustryasawholeandforspecificcompanies※Anopportunitytoshowthewarestoaninterestedpublic※Tofindoutwhatishappeningintheindustryandtoevaluatethecompetitor.Benefitsforvisitors:※Theeaseofjudgingrelativestandardsandprices,anopportunitytofindoutwhatishappeningintheindustry,theconvenienceofeverythinginoneplace,achancetotalktoexhibitors.Model

Dialogues

Dialogue1Tom(T)andFred(F)aretalkingabouttradeshowsT:Goodmorning,Fred.F:Goodmorning,Tom.Howisitgoing?T:Nottoobad.I’mreadingsomearticlesabouttradeshows.I’dliketoaskyousomequestions.Thefirstquestionis:WhatbenefitscanIexpectifIexhibitattradeshows?F:Well,youcanusetradeshowstopromoteyourproductsorservices.T:Yes,butcanyoubemorespecific?F:Ofcourse.Youmayknowthatexhibitingattradeshowsisaneffectivewaytotestnewmarketsorlaunchnewproductsandservices.Tradeshowsofferyouanopportunitytopresentyourproductsorservicestocustomersface-to-face.T:Isee.F:Tradeshowsarealsogoodopportunitiesforbuildingnewbusinesssincemanypotentialcustomersandsuppliersareconcentratedinoneplace.T:Thankyouforyourprofessionalexpression.Iwonderwhat’sthemostimportantthingtoknowaboutifIwanttoexhibitatatradeshow?F:Asanexhibitor,choosinganappropriatetradeshowisessential.Ifthetradeshowistoospecialistortoobroad,it’sunlikelytoattractvisitorswhowanttobuywhatyousell,andparticipatingintradeshowscanbeawasteoftime.Soyousee,whenyouattendatradeshow,youshouldmakesurewhatkindofcustomersyouwanttoreachandwhatyouwanttoachieve.T:AnythingelseIshouldknow?F:Onemorething.Youshouldmakespecificandmeasurablegoals.Ifyouchooseyourshowcarefullyandgiveyourselfenoughtimetoplanyourgoals,you’llhaveagoodchanceofdoingsuccessfulbusiness.T:Great.!Youarearealspecialist.Thanksalot.F:Youarewelcome.

Wordbankarticle['ɑːtɪk(ə)l]n.文章；物品exhibit[ɪɡ'zɪbɪt]v.展览；显示n.展览品promote[prə'məʊt]v.促进；提升；推销specialist

['speʃ(ə)lɪst]n.专家；专门医师appropriate[ə'prəʊprɪət]

adj.适当的；恰当的；合适的participate[pɑː'tɪsɪpeɪt]vi.参与，参加measurable['meʒ(ə)rəb(ə)l]adj.可测量的；重要的goal

[gəʊl]n.目标；球门

Notes1.Well,youcanusetradeshowstopromoteyourproductsorservices.你能够利用贸易展提升你的产品和服务。2.Youmayknowthatexhibitingattradeshowsisaneffectivewaytotestnewmarketsorlaunchnewproductsandservices.您可能了解参加贸易展是一个检测新市场和发布新产品和服务的有效方式。3.Tradeshowsofferyouanopportunitytopresentyourproductsorservicestocustomersface-to-face.贸易展为您提供一个向消费者面对面展示产品和服务的机会。4.Tradeshowsarealsogoodopportunitiesforbuildingnewbusinesssincemanypotentialcustomersandsuppliersareconcentratedinoneplace.贸易展也是建立新业务的良好机会，因为很多潜在的客户和供应商都集中在一个地方。5.Ifthetradeshowistoospecialistortoobroad,it’sunlikelytoattractvisitorswhowanttobuywhatyousell,andparticipatingintradeshowscanbeawasteoftime.如果展会太专业或宽泛，很可能不会吸引到那些想要购买您出售的产品的参观者，而且参加贸易展变成了浪费时间。Dialogue2AtaTradeShowS=Salesman;I=ImporterS:Goodmorning.CanIhelpyou？

I:Iwonderifyoucangivemespecificinformationaboutthiscomputermodelyou'representing?S:I'dbehappytohelp.I:Thankyou.IseeyourcomputerisfullyIBMcompatible.S:Yes,thismodelcanrunanysoftwareandIBMpersonalcomputercanrun.I:Thesemodelsseemtobequitesmall.S:Yes,oneoftheproblemsourcompanywastryingtosolvewhenweworkedonthismodelwastodoawaywiththebulkofIBMdesk-topsandtheirclones.Ourcomputerisonly11pounds.I:Amazing!There'snothingquitelikeseeingaproblemandsolvingittocreateagoodproduct.AreallthecomponentsmadeinTaiwan?S:Yes.MayIaskwhatcompanyyouworkfor?I:IrepresentDellComputerandSupplyCompany.We'reahigh-volume,discountmail-orderhouse.S:Wouldyouliketovisitourfactory?I:Yes,ifitwouldn'ttaketoolongtoarrange.I'mduetoflybacktoourcountryonTuesday.S:I'msurewecanarrangeitbeforethen.HowaboutmeetingtheCEOofourcompany?Wouldyoubeinterestedintalkingwithhimaboutourideasforupcomingmodels?I:Yes,Ithinkthatwouldbeuseful.Thankyouforyourhelp.S:Youarewelcome.Wordbank

compatible[kəm'pætɪb(ə)l]adj.兼容的；能共处的；可并立的bulk

[bʌlk]n.体积，容量；大多数，大部分；大块clone[kləʊn]n.克隆；component[kəm'pəʊnənt]adj.组成的，构成的n.成分；组件supply[sə'plaɪ]n.供给，补给；供应品v.供给，提供discount['dɪskaʊnt]

n.折扣；贴现率upcoming[ʌp'kʌmɪŋ]adj.即将来临的Notes1.Iwonderifyoucangivemespecificinformationaboutthiscomputermodelyou'representing?我想知道您能否提供您展示的计算机型号的具体信息？2.Thankyou.IseeyourcomputerisfullyIBMcompatible.我了解到您家计算机完全兼容IBM.3.OneoftheproblemsourcompanywastryingtosolvewhenweworkedonthismodelwastodoawaywiththebulkofIBMdesk-topsandtheirclones.当我们公司研制这个型号时，致力解决的问题之一就是摒弃IBM台式电脑和其他克隆电脑的大体积。4.Amazing!There'snothingquitelikeseeingaproblemandsolvingittocreateagoodproduct.太棒了！发现并解决问题的同时创新一个好的产品这真是太棒了！5.We'reahigh-volume,discountmail-orderhouse.我们是大批量折扣邮购公司。PracticalSentencePatterns实用句型1.I’dliketoaskyousomequestions.我想问你一些问题2.WhatbenefitscanIexpectifIexhibitattradeshows?如果我参展，能为我带来什么好处？3.Youcanusetradeshowstopromoteyourproductsorservices.你可以利用展会来推广你的产品或服务。4.Canyoubemorespecific?你能更具体些吗5.Tradeshowsofferyouanopportunitytopresentyourproductsorservicestocustomersface-to-face.展会提供给你一个与客户面对面展示你的产品或服务的机会。6.Asanexhibitor,choosinganappropriatetradeshowisessential.作为一个参展商，选择一个适当的展会是至关重要的。7.Whenyouattendatradeshow,youshouldmakesurewhatyouwanttoachieve.当你参加一个展会，你应该明确你想实现什么目标？8.Youshouldmakespecificandmeasurablegoals.你应该制定出具体和可衡量的目标。9.Asyouknow,theCantonFairistheNo.1fairinChina.如你所知,广交会是中国第一展。10.HereisthelayoutoftheExhibitionHallandtheCatalogue.这是展厅的布局和目录。11.Ifyouneedanyotherhelp,pleasetellus.如果你需要其他的帮助,请告诉我们。12.Afterregistration,youcanbeginyourvisit.注册后,您就可以开始参观了。13.Arethereanyotherthingsyouareinterestedin﹖还有其他你感兴趣的事情吗？14.Iamsureyouwillbeabletofindsomeinterestingitems.我确信你能发现一些有趣的东西。15.Thankyouforyourpatience.谢谢你的耐心16.I’mgladtohavebeenofsomehelptoyou.我很高兴对你有所帮助。ThankYou!会展英语听说教程

UnitElevenExhibitionPlaningTeachingTargets教学目标☆

Tomakestudentsgetageneralunderstandingoftradeshowplanning☆Conducttradeshowplanningindependently☆Mastersomeusefulwords,technicalterms,phrases&keysentencepatterns☆MakeshortdialoguesconcerningthistopicBackgroundKnowledge背景知识展会策划需要你至少提前6个月或更长时间来着手整个过程。撰写展会策划方案并与同事分享，委派责任和履行期限。指派展会协调人员。一份书面的展会方案应该包括：参展目的、时间量程和预算、空间要求、展台设计和平面设计参数、交流的主要信息、产品和服务展示、所需的现场服务和期限、交通和物流、筛选和培训展台员工，展前、展中和展后促销活动、展台数据捕捉、呈现评估标准以及后续跟进工作。

Warm-up热身活动Listentothefollowingmaterialscarefullyandanswerthefollowingquestions.1.Whyisstrategictradeshowplanningsoimportant?2.Whatisthefirststepintheplanningprocess?3.Howtostarttheresearchprocess?4.Whatshouldyoutakeintoconsideration?TapescriptsTradeShowPlanning:YourRoadmapToSuccessThoughtful,strategictradeshowplanningisessentialtoachievingyourexhibitinggoalsandmaximizingyourreturnoninvestment,whichincludesbothyourmoneyandtime.Thefirststepintheprocessistoidentifyopportunisticconferencesandeventsthatreachyourtargetaudienceofpotentialbuyers.Starttheresearchprocessbytalkingwithcurrentcustomersandlearnabouttheeventstheyattend.Then,contactprofessionalorganizationsandcolleaguesinyourindustryforadditionalsuggestions.Ensuretheshowyouselectdrawsthetypeandnumberofprospectsyouwant.Otherconsiderationsincludegeography,timing,cost,andsponsorreputation.Topromotesales,consideryourneedforaudio-visualrentalequipment,soundsystemsandmobiletechnologyincludingiPadandtabletrental.Promotionalitems,literature,specialdisplaysandothermarketingtoolsshouldalwaysbeincludedintheconsiderationmix.Model

Dialogues

Dialogue1(Mr.Li,thegeneralmanagerofaninternationalexhibition&conventioncenter,isaskingMr.Wang,anexhibitionexpert,forassistancetoprepareforatradeshownextyear.)L=Mr.Li,W=Mr.WangL:Mr.Wang,aFashionshowwillbeheldinJunenextyear.Thisisthefirsttimeforustoorganizethistypeofshow.Couldyoupleasegivemesomesuggestions?W:Yes.Ithinkthefirstandmostimportantstepintradeshowplanningisassemblingateamofpeoplewithnecessaryskillsandexperiences.Itisgreatlyimportantthatthesepeoplebegreatteamplayers,andcanworkresponsiblyandalsothinkindependently.L:Youmeantosetupaplanningteamfirst?W:Yes,youmightcallitateam.Thesizeofyourplanningisdeterminedbythesizeofyourshow.L:Then,thenextstepis?W:Thenextstepistoappointatradeshowcoordinatorwhowillcontrolmostofresponsibilities.Sincemostoftheexecutivedecisionswillcomedowntothecoordinator’sdiscretion.L:And,Ithinktheshowcoordinatoralsoshouldbeagoodcommunicatorofideaswithgoodorganizationalskills.W:That’sright.Nextstepisthatabudgetshouldbepreparedthroughathoughtfulprocess.L:Andthecoordinatorshouldbeinfullcontrolofthebudget,right?W:Yes.Ifpaymentsareapprovedbysomeoneotherthanthecoordinator,itwillbedifficulttoholdhim/heraccountableforexpenditure.L:What’smore,choosingasuitablevenueisalsoimportantinplanningafashionshow,right?W:Yes.Thisshouldbearrangedasearlyintheplanningprocessaspossibleinordertoavoidanylastminutetrouble.L:Whataboutsettingathemefortheshow?W:Settinganappropriatethemefortheshowisveryimportant,asitwilleventuallydeterminetheimagethepublicwillhaveoftheshow.Andnextisfindingexhibitorstotakepartintheshow.L:Youmeantohaveapromotion?W:Yes.Sendingoutpersonalinvitationsisprobablythemosteffectivewaytogenerateinterest.Youcanalsoadvertiseyourintentiontoholdafashionshowintheearlymonthsofplanning,byusingthesocialorindustrygroupsthatarerelevanttoyourtypeoftheshow.L:Thanksforyourprofessionalexplanation.W:Youarewelcome.Wordbank

expert:

['ekspɜːt]n.专家；行家；能手convention:

[kən'vɛnʃən]n.大会；协定assemble:[ə'sɛmbl]vt.集合，聚集；装配relevant:['rɛləvənt]adj.相关的；切题的；中肯的appoint:[ə'pɔɪnt]v.任命；指定；约定coordinator[kəʊ'ɔ:dɪneɪtə]n.协调者budget['bʌdʒɪt]n.预算，预算费

Notes1.Ithinkthefirstandmostimportantstepintradeshowplanningisassemblingateamofpeoplewithnecessaryskillsandexperiences.我认为在策划展会中最重要的一步是召集一个拥有足够能力和经验的团队。2.Thesizeofyourplanningteamisdeterminedbythesizeofyourshow.通常上你的策划团队的大小是由展会的规模决定的。3.Nextstepisthatabudgetshouldbepreparedthroughathoughtfulprocess.下一步是预算要经过深思熟虑。4.Settinganappropriatethemefortheshowisveryimportant,asitwilleventuallydeterminetheimagethepublicwillhaveoftheshow.确立一个合适的主题很重要，它将最终决定展会在公众心中的形象。5.Sendingoutpersonalinvitationsisprobablythemosteffectivewaytogenerateinterest.发出私人邀请是产生兴趣的最有效的方式。Dialogue2A:Goodmorning.MayIhelpyou?B:Goodmorning.I’dliketoknowsomethingmoreaboutyourconventionandexhibitioncenter.Iamlookingforavenuetoholdaninternationalfashionshow.A:Withpleasure.Youcanaskmeanyquestionaboutthecenter.B:That'sverykindofyou.Well,Iwonderifyou’vehadexperienceofholdinglarge-scaleinternationalfashionshows.A:Yes.Weholdlarge-scaleinternationalfashionshowseveryyearhere.Thisisthelargestexhibitionandconventioncenterinthisprovince.Pleasetakealookatthesephotosofthesuccessfuleventsheldatourcenter.B:Yes,thankyou.Howfaristhecenterfromtheinternationalairport?A:It’sjusta15-minutetaxidriveandtherailwaystationisabouta10-minutetaxidrive.B:That’sgreat!Whataboutfacilities?Andhowmanyexhibitionhallsarethereinthecenter?A:Wehave25exhibitionhallsofdifferentsizesandstyles,andallareequippedwithmodernandfunctionalfacilities.B:Soundsgreat.Whatabouttheserviceshere?A:Weprovideourclientswithawholepackageofservices.Thestaffshereareveryprofessionalandexperienced.Theywillworkwithyoufromplanningtheshowtoitsclose,ensuringcompletesatisfaction.B:Itseemslikeanidealvenueforourshow.Doyouhaveadiskandabrochurethatwillshowmetheexhibitionspaces?A:Yes,Icanprovideyouwithboth,butmayIalsoshowyouaroundnow?B:Thatwouldbegreat,thankyou.A:Youarewelcome.Wordbank

fashion:['fæʃ(ə)n]n.时尚；时装large-scale:['lɑ:dʒskeɪl]adj.大规模的，大范围的；大比例尺的facility:[fə'sɪləti]n.设施；设备；容易；灵巧equip:[ɪ'kwɪp]vt.装备，配备province['prɒvɪns]n.省；领域；职权ensure

[ɪn‘ʃʊə]vt.保证，确保；使安全professional

[prə'fɛʃənl]adj.专业的；职业的；n.专业人员ideal[aɪ'diəl]adj.理想的；完美的；n.理想；典范brochure

['brəʊʃə;brɒ'ʃʊə]n.手册，小册子Notes1.Iamlookingforavenuetoholdaninternationalfashionshow.我正在寻找一个场馆举办国际时装展。2.Iwonderifyou’vehadexperienceofholdinglarge-scaleinternationalfashionshows.我想要知道你们以前是否有举办大型国际时装展会的经验。3.Wehave25exhibitionhallsofdifferentsizesandstyles,andallareequippedwithmodernandfunctionalfacilities.我们有25个不同大小和风格的展厅，所有展厅都配有现代化功能性设施。4.Weprovideourclientswithawholepackageofservices.我们为客户提供一揽子服务。5.Doyouhaveadiskandabrochurethatwillshowmetheexhibitionspaces?你有展示场馆空间的光盘或小册子吗？PracticalSentencePatterns实用句型1.You'regoingoutofyourwayforus,Ibelieve.我相信这是对我们的特殊照顾了。2.It'sjustthematteroftheschedule,thatis,ifitisconvenientforyourightnow.如果你们感到方便的话，我想现在讨论一下日程安排的问题。3.Ithinkwecandrawupatentativeplannow.我认为现在可以先草拟一具临时方案。4.Ifyouwanttomakeanychanges,minoralternationscanbemadethen.如果你有什么意见的话，我们还可以对计划稍加修改。5.We'llleavesomeeveningsfree,thatis,ifitisallrightwithyou.如果你们愿意的话，我们想留几个晚上供你们自由支配。6.Iwanttoknowsomedetailedinformationabouttheshow.我想了解一下展会的详细情况。7.Whencanwecometodecorateourbooth?我们什么时候可以布置展位？8.Pleasereserveaboothforus.Wewillcontactwithyouassoonaswecan.请给我们预留一个展位，我们会很快联系你们。9.Wewouldliketoregisterfortheshow.我们想参加这个展销会。10.Thisisagreatopportunityforustomakeourfirstexhibition.这对我们第一次参展是一个很好地机会。11.Whatwouldbeanicelocationforourshow?我们的展会在哪里选址比较好呢？12.Arethereanystandsavailable?还有展位吗？13.Whatarethebestboothsyouhave?哪些是你们最好的展位？14.Weprovideourclientswiththemostthoughtfulservices.我们为我们的客户提供最细致周到的服务。15.Itseemslikeanappropriatevenueforourshow.

看起来像一个合适的展会地点。16.Howfaristhecenterfromtheinternationalairport?

会展中心离国际机场有多远？

ThankYou!会展英语听说教程

UnitTwelveExhibitionMarketing&promotionTeachingTargets教学目标☆Todevelopthestudents’listeningskill.☆Togivethestudentsmorechancestotalkaboutsomethinginrelationtowhattheyhaveheardonthetape.☆Todevelopthestudentsspeakingskill.

BackgroundKnowledge背景知识展会营销是通过计划和执行理念，定价，促销，展会分销，服务和创意而创造交换行为来满足个人和企业的目标的过程。

Warm-up热身活动Listentothefollowingmaterialscarefullyandanswerthefollowingquestions.1.Whatarethetwocategoriesofthebesttipsfortradeshowgiveaways?2.Whatkindofpromotionalitemsshouldbechosen?3.whatarethewaystoincreasefoottraffic?4.Canspecialeventsbeheldattheboothduringthetradeshow?5.Dotradeshowgiveawaysalsohelppromotebrandawareness?TapescriptsWhatAretheBestTipsforTradeShowGiveaways?Thebesttipsfortradeshowgiveawayscanbedividedintotwocategories,whicharechoosingthebestitemsandmakingsurepeopleknowaboutthem.Uniquepromotionalitemsthatnootherboothshavecandriveupdemand,ascanitemsordevicesthatareactuallyuseful.Prominentdisplayracks,cases,andsignscanhelpshowpeoplethataboothhasgoodtradeshowgiveaways,ascanwellpreparedandoutfittedstaffers.Ifeffortsareundertakentoensurethatpeopleknowaboutthegiveawaysataparticularbooth,itcanresultinamarkedupsurgeinfoottraffic.Specialeventscanalsobeheldattheboothduringspecifictimesofthedaydependingonthepoliciesoftheparticulartradeshow.Oneofthebestwaystoincreaseboothtrafficistohavesomegoodtradeshowgiveaways,buttheseitemscanalsohelppromoteaparticularmessageorgeneralbrandawareness.Choosingtherightitemscanensurethatpeoplenotonlystopbyaboothbutalsorememberthebusinesslateron.Ifpossible,apromotionalitemshouldevokethetypeofbusinessesorserviceratherthanbeingbrandedmerchandise.Model

Dialogues

Dialogue1A:Goodmorning,canIspeaktoMissLiuFeng,theMarketingManagerofDaqi,please?B:Speaking,please.Who’sthat?A:ThisisJames

Thompson,theSalesManagerofWeifengGroup,aninternationalconventionandexhibitioncompany.Iamcallingtoseeifyouareinterestedinattendingthe16thAsiaPetExpo.B:we’dloveto.Butwehaveneverdoneanybusinessthroughattendinganyexhibitionsbefore.A:Youwillnotregretattendingexhibitions.Ifyouwanttomaximizeinvestmentandmakethemostofprospectivebusiness;anexhibitionprovidesauniqueopportunitytogainexposuretoagreatmanyofpotentialclients.B:Yes,Iagree.A:Besides,intheexhibitions;youcanenhancebrandawareness,buildstrategicrelationships,andobtainorgrowyourmarketsharewithnewprospects.B:Isee.Attendingexhibitionsisagoodwaytodoadvertisement.Buthowtoreachmytradeshowobjectives?A:Craftingsolidmessagesisanintegralpartofreachingtradeshowobjectives.Besides;youcanconnectwithyourtargetaudiencestocommunicateclearlythedistinctivevalueyourcompanybrings.B:Thankyouverymuch.Iwanttoconfirmsomedetails.TheexhibitiondatesarefromMay15to18,andthevenueisShanghaiInternationalExhibitionCenter,right?A:Yes,youareright.Woul