《跨境电商英语》课件-Memos

Memos知识目标：掌握备忘录框架结构和类型，掌握相关专业术语和常用表达。能力目标：能够针对不同的交际要求，正确运用备忘录的格式，熟练、准确、流畅地撰写各类备忘录。Learningobjectives商务知识（Businessknowledge）备忘录的基本结构（Letterstructure）3Introduction

备忘录的概念和作用

备忘录有时也称便函，英文全称为memorandum，缩写为memo，是企业、商务机构内部同级之间或上下级之间的书面交际形式。备忘录的用途通常有：上传下达、提出意见或建议反馈；各部门之间相互沟通、交流信息、公布或通知事项等。备忘录的基本结构（Letterstructure）(1)HeadingTheheadingofthememoalwaysincludethenameandthejobtitleoftherecipient,thenameandthetitleofthesender,thedateandthesubject.Thelayoutoftheheadingislikethefollowing:MEMORANDUMTo:thenameandthejobtitleoftherecipientFrom:thenameandthetitleofthesenderDate:whenthememoiswrittenSubject:whatthememoisabout2)BodyThebodytextisthemessage.Themessageusuallystartswithadirectexpressionofthepurpose.Thenitisthediscussionofthedetails,whichusuallyfollowsaninvertedpyramidorder,fromthemostimportanttotheleastimportant,orfromthegeneraltothespecific.Themessageusuallyendswithapolitecallforaction.Asamemoisusedforinnercommunication,itisusuallywritteninaninformalway.Task1Task27TasksTask1假设你是某公司人力资源部的经理,为了提高公司的工作效率和经济效益，你决定向总裁提交一份关于公司减员建议的备忘录。你的提议主要包括以下内容：要点：（1）取消订货登记员岗位。原因是订货只在每月底两周，每月的前两周订货登记员没有啥工作可干，你建议雇佣临时工并将订货的部分工作交给销售部。（2）由于公司系统已经完全电脑编程，故不需要专门的电脑程序员。如果将来偶尔需要如收款、开票等服务，可以使用自由程序。（3）你本人愿意和行政部经理分担秘书工作,这样可以减少一个秘书岗位。尽管工作负担重，你认为你能够承担。遇到特别繁忙时刻，可以雇临时工。（4）如果采取上述建议，仅仅工资一项一年可省去$26,000，因此这些提议一定会提高公司效益。

Sample1To:TedBrown,DirectorFrom:SeottYoung,managerofhumanresourcesdepartmentDate:September6,2013Subject:ReducingStaffIhaveseveralproposalstocutdownontheofficestaff.Tobeginwith,Isuggestthatweeliminatethefull-timepositionoforderclerk,sincethereisnotenoughworktooccupyhimthroughoutthemonth.Ordersandrequestsforsalesinformationareheaviestattheendofthemonth;incontrast,thereislittletodoforthefirsttwoweeksofeachmonth.Therefore,Irecommendthatwehiretemporaryhelpforthelasttwoweeksofeachmonthandgivetheordersfromthefirstofthemonthtothesalesdepartmenttoprocess.Sample1Second,nowthatoursystemsarecompletelycomputerized,wenolongerneedacomputerprogramonstaff.It’strue;wewillneedcomputerprogrammingservicesoccasionallyinfuture,forinstance,whenwereceiveourbillingsystem.Insuchcases,however,wecanhireafreelanceprogrammer.Third,IsuggestthatIsharemysecretarywiththeassistantofficemanager,thuseliminatingonesecretarialposition.Althoughthiswillincreasethemanagerialworkload,Ifeelwecanhandleit.Moreover,wecanalwayshiretemporaryhelptohelpusthroughparticularlybusyperiods.Ifthesesuggestionsarefollowed,weshouldbeabletosaveabout$26,000inthecomingyearinsalariesalone.So,Ibelievethesechangeswillresultingreaterworkefficiency.Task2假设你是SallyTurner，是ShaziniShoesfactory的行政助理。来自WanchaiImportingCompanyofHongKong的Mr.HoChweeLeong，将于5月28日参观你们公司。因你们公司希望从他们公司获取一大订单，为了让Mr.HoChweeLeong对你们公司留下深刻印象，你撰写一份接待事宜的备忘录提交给经理JeanLess，主要包含下列内容：（1）已经安排出租车9：30准时到Mr.HoChweeLeong下榻的Moderne酒店，送他去工厂参观。（2）Mr.HoChweeLeong一行计划上午10：00到鞋厂参观，安排Mr.Lee和高管陪同。Task2(3）中午贵宾室自助午餐，12:30开始就餐。食品饮料已准备就绪。(4）会议室已经预定好，供Mr.HoChweeLeong,Mr.Lee和高管们整个下午使用。茶点也已经安排妥当。（5）送Mr.HoChweeLeong去机场的出租车已经订好，计划下午5：00到达机场，以确保他6：00前登机。以上是已经安排好的事项。未尽事宜有：（1）最新的价格表、产品目录和样品还未摆放到会议室。（2）明天通知Mr.Lee和相关高管。Sample2MEMORANDUMTo:JeanLess,ManagerFrom:SallyTurner,AdministrationAssistant.

Ref:Arrangementforavisit

Date:20April,2017Mr.HoChweeLeongistovisituson28May.Aswecanexpectalargeorderfromhiscompany,WanchaiImportingCompanyofHongKong,itisimportantthathereceivesagoodimpressionofourcompany.Herearethearrangementsforthevisit.ARRANGEMENTSMADE1.AccomodationhasbeenarrangedforMr.HoatHotelModerneandIhavearrangedforataxitocollecthimfromthehotelat9:30tobringhimtoShaziniShoesfactory.2.WhenMr.HoarrivesatShaziniShoesat10:00am,hewillbemetbyMr.Leeandseniorstaffwhowilltakehimonavisitofthefactory.Sample23.Abuffetlunchhasbeenarrangedintheguestroomat12:30pm.Vegetarianfoodhasalsobeenarranged.4.TheboardroomhasbeenbookedforaconferenceforthewholeafternoonforMr.Ho,Mr.Leeandseniorstaff.Refreshmentshavebeenlaidonduringtheafternoon.5.AtaxihasbeenbookedtotakeMr.Hototheairportat5:00pm,sohecancheckinforhisflightbefore6:0pm.ARRANGEMENTSSTILLTOBEMADE1.Up-to-datepricelists,cataloguesandsamplesofshoeswillbeprovidedintheboardroom.2.Mr.Leeandrelevantseniorstaffwillbeinformedtomorrow.Letter1Letter2Letter3Letter415Morelettersforreference16TypicalExpressionsYouwillbehappytohear---.听到…你很高兴。Iam/Wearedelightedtoinformyou---.我们很乐意告知您…Iamdelightedtobeabletoannounce---.我很高兴宣布…Iwouldliketoremindyouthat---.我想提醒…Thisistoremind/informyouthat/of---.现在提醒你们…5．1GivinginformationIwouldliketohave---.我很想有…Couldyouprovidemewith---.你们能够提供…Ifyouhaveanyquestions,please---.如果你们有问题，请…Pleaseletmeknow…请让我知道5.2

RequestinginformationLOREMIPSUMDOLORPleaseread---.请阅读…We/lkindlyrequest---.我们真诚地要求…---ispermittedonly.…是唯一被允许同意的。Pleasenote/noticethat…

请注意…Pleasepassthisinformationto…请把这个消息转给…5.3Givinginstructions

Itisrecommendedthat---.我们建议…Itisinthebestinterestsof---.最好..Havingconsideredallthealternatives,I/wesuggest---.考虑到所有选择，我/我们建议…Yourhandlingofthismatterwillbeappreciated.非常感谢你对这个问题的处理。5.4

Recommendingoptions21TipsforCross-borderE-commerce备记录写作要点1.Organizeyourthoughtsandideasbeforeyoustartwritingthememo撰写之前组织好自己的想法和观点—Ensurealltheessentialinformationisincludedinthedocument.Trytoorganizetheinformationinanefficientmannersothatthememoeasilyexplainsitspurpose.备记录写作要点。2.Knowtherightformatofabasicmemoandfollowthesamewhilewritingthedocument懂得备忘录的基本格式并在写作时遵守—Thebasicrulethatyouneedtoadoptwhilememowritingisthatheadingshouldalwaysincludethedate,thenameofthesender,thenamesoftherecipientsaswellasthesubjectheading.Itisalwaysrecommendedthatyoumakethesubjectheadingofthememoaspreciseaspossible.备记录写作要点3.Ensureyourmemoiseasilyunderstoodandinvokesquickresponsefromthetargetaudience确保备忘录易于理解并能激起目标受众的快速反应—Toensureyourdocumentmeetsthisrequirementandtrytokeepyourwritingstylesimple.Theinformationthatistobeconveyedshouldbestatedineasy-to-understandlanguage.Youcanalsomakeuseofbulletsaswellasnumberedlistsasandwhererequired.备记录写作要点4.Avoidusingstatementsthatexpressyourpersonalopinionsorthoughts避免使用表示个人观点或想法的表述。—Thesewillonlyelongate(延长）yourmemoandhencethefocuswillbeshiftedfromthemainsubject.Anyinformationthatisnotdirectlyrelatedtothepurposeofthememoshouldnotfindplaceinthedocument.备记录写作要点5.Understandthetargetaudiencetowhomyouarewriting了解目标受众—

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