《跨境电子商务英语》高职全套教学课件

跨境电子商务英语Chapter1IntroductiontoCross-borderE-commerceChapter2Cross-borderE-commerceChapter3ProductInformationChapter4StoreProfileChapter5OnlineMarketingChapter6Pre-saleCommunicationChapter7On-purchaseServiceChapter8After-salesServiceChapter1IntroductiontoCross-borderE-commercePart1WhatIsCross-borderE-commercePart2Cross-borderE-commerceinChina12345目录ONTENTS行业PPT模板/hangye/第4页Objectivesbeabletounderstandwhatcross-bordere-commerceisChapter1IntroductiontoCrossborderE-commercebefamiliarwiththecross-bordere-commerceinChinabefamiliarwithChina’scross-bordere-commercepilotzonesPART1WhatIsCross-borderE-commerceWhatIsCross-borderE-commerce第6页1.DefinitionofCross-borderE-commerceCross-bordere-commercereferstoimportandexporttradebymeansofdifferentelectroniccommercewaysindifferentcustomsterritories.Thenarrowconceptofcross-bordere-commercereferstocross-borderretailnetwork,makingdealsondifferente-commerceplatforms,bypaymentanddeliveryofgoodsthroughcross-borderlogistics.Cross-bordernetworkretailingisanewformoftradegeneratedbythedevelopmentofInternettoacertainstage.WiththehelpoftheInternet,transactionsarereached,paymentandsettlementarecarriedout,andgoodsaredeliveredtoconsumersthroughcross-borderlogisticsbymeansofexpressmail,smallbagsandothermails.Accordingtothetypeofinteraction,themainmodesofcross-bordere-commercecanbedividedintoB2B,B2C,C2Candsoon.Amongthem,B2CandC2Carebothfacingtheendconsumer,sotheycanbecollectivelyreferredtoascross-bordernetworkretail.WhatIsCross-borderE-commerce第7页2.ClassificationofCross-borderE-commerce(1)Basedoncommodityflowdirection.Accordingtotheflowofgoods,thebusinessmodelofcross-bordere-commercecanbedividedintoimportcross-bordere-commerceandexportcross-bordere-commerce.Theimportcross-bordere-commercereferstothecross-bordere-commerceengagedincommodityimportbusiness.Specifically,itreferstothewholeprocessofsellingoverseascommoditiestothedomesticmarketthroughcross-bordere-commerceplatformchannelstocompletebusinesstransactions.TherepresentativeenterprisesareTmallGlobal,JDInternational,YangmatouandXiaohongshu.Theoriginofimportcross-bordere-commerceisfromtheactionsofpurchasingonbehalfofothers.B2Cimportcross-bordere-commercehasdevelopedrapidly.Atpresent,thecategoriesofimportedproductsaremainlyconcentratedonclothing,bags,milkpowderandcosmetics.Therapiddevelopmentofimportcross-bordere-commerceismainlyduetopeople’spursuitofquality,safetyandhigh-costperformanceundertheupgradingofnationalconsumption,aswellastheopeningupofcross-borderlogistics,paymentandotherlinks.WhatIsCross-borderE-commerce第8页2.ClassificationofCross-borderE-commerceExportcross-bordere-commercereferstothedirectsellingofgoodsbydomesticsellerstooverseasbuyers.Generally,foreignbuyersvisittheonlinestoresofdomesticmerchants,andthenplaceanorderandcompletethepayment,andthedomesticsellerssendgoodstoforeignbuyersthroughinternationallogistics.WhatIsCross-borderE-commerce第9页2.ClassificationofCross-borderE-commerce(2)Basedonbusinessmodel.Accordingtothebusinessmodel,thecross-bordere-commercebusinessmodelcanbedividedintofourcategories:B2Bcross-bordere-commerce,B2Ccrossbordere-commerce,C2Ccross-bordere-commerceandF2Ccross-bordere-commerce.B2Bcross-bordere-commerceisalsoknownasbusinesstobusinesscross-bordere-commerce,abusinessmodelforforeigntradeenterprisestoexchangeproducts,servicesandinformationviatheInternet.TheendcustomersofB2Bcross-bordere-commerceenterprisesareenterprisesorenterprisegroups.Atpresent,thetransactionscaleofB2Bcross-bordere-commercemarketaccountsfor90%ofthetotaltransactionscaleofChina’scross-bordere-commercemarket.RepresentativeenterprisesmainlyincludeDHgate,Made-in-China,AlibabaandGlobalResources.WhatIsCross-borderE-commerce第10页2.ClassificationofCross-borderE-commerceB2Ccross-borderelectroniccommercereferstotheonlineretailactivitiescarriedoutbycross-bordere-commerceenterprisesforindividualconsumers,anditsendcustomersareindividuals.Atpresent,theproportionofthetransactionscaleofB2Ccross-bordere-commercemarketinthetotaltransactionscaleofChina’scross-bordere-commercemarketisincreasing.RepresentativeB2Ccross-bordere-commerceenterprisesmainlyincludeAmazon,AliExpress,LightInTheBox,andMilanoo.C2Ccross-borderelectroniccommercereferstoabusinessmodelinwhichindividualsellerspublishtheinformationofproducts,servicesandsoldprices,andindividualbuyersscreen,andfinallyreachthetransactionandpaymentsettlementthroughthecross-bordere-commerceplatform,andgoodsaredeliveredandthetransactioniscompletedthroughcross-borderlogistics.Theendcustomersinthismodelareindividualconsumersandsellersarealsoindividualsellers.RepresentativeC2Ccross-bordere-commerceenterprisesmainlyincludeAliExpressandeBay.WhatIsCross-borderE-commerce第11页2.ClassificationofCross-borderE-commerceF2Creferstothecross-bordere-commercemodeldirectlyfacingconsumersfromfactories,whichisanemergingmodelatpresent.F2Cmodedirectlysendstheproductsfromtheprocessingplanttoconsumers,whichcanbeunderstoodasthedirectsalesofproductsbythefactorywiththehelpofnetworkplatforms.F2Cmakesitpossibleforconsumerstoplaceordersfromfactoriesonlinedirectly,whichcanbeconsideredasanupgradedversionofB2Cmode.ThebiggestadvantagesofF2Carestrongofflineindustrysupport,effectivewholeprocessqualitycontrolandrapidmarketresponse,whichareunmatchedbyB2Ccross-bordere-commerce.WhatIsCross-borderE-commerce第12页2.ClassificationofCross-borderE-commerce(3)Basedonservicetype.Accordingtothetypeofservice,thebusinessmodelofcrossbordere-commercecanbedividedintoinformationserviceplatformandonlinetradingplatform.Theinformationserviceplatformmainlyprovidesanonlinemarketingplatformfordomesticandforeignmembermerchants,transmitsthecommodityorserviceinformationofsuppliersorpurchasersandothermerchants,andpromotesbothpartiestocompletethetransaction.ItsrepresentativeenterprisesmainlyincludeAlibabaInternational,GlobalResourcesandMade-in-China.WhatIsCross-borderE-commerce第13页2.ClassificationofCross-borderE-commerceOnlinetradingplatformmeansthatitcanprovideinformationdisplayofenterprises,products,servicesandotheraspects,anditalsoallowsthesellerandthebuyertocompletethetransactiononline.Itisaplatformonwhichthewholeshoppingchainlinkscanbecompleted,suchassearch,consultation,comparison,orderplacement,payment,logisticsandevaluation.Atpresent,theonlinetradingplatformmodelhasgraduallybecomethemainstreammodelofcrossbordere-commerce.Itsmainprofitmodelincludeschargingcommissionsandexhibitionfees.RepresentativeenterprisesincludeDHgateandMilanoo.WhatIsCross-borderE-commerce第14页2.ClassificationofCross-borderE-commerceOnlinetradingplatformmeansthatitcanprovideinformationdisplayofenterprises,products,servicesandotheraspects,anditalsoallowsthesellerandthebuyertocompletethetransactiononline.Itisaplatformonwhichthewholeshoppingchainlinkscanbecompleted,suchassearch,consultation,comparison,orderplacement,payment,logisticsandevaluation.Atpresent,theonlinetradingplatformmodelhasgraduallybecomethemainstreammodelofcrossbordere-commerce.Itsmainprofitmodelincludeschargingcommissionsandexhibitionfees.RepresentativeenterprisesincludeDHgateandMilanoo.WhatIsCross-borderE-commerce第15页3.BenefitsofCross-borderE-commerceCross-bordere-commercehastakentheentireworldbystormasitisgrowingrapidlyandhassprunguplikeneverbefore.Themerchantscannowselltheirproductstotheircustomersthatarelocatedindifferentcountries.WiththeadventoftheInternet,itisincreasinglyeasytobecomeaglobalsellerandenjoythecross-bordere-commercebenefits.Thenumberofonlineshoppersisincreasingdaybydayduetotheexistenceofinternationale-commerce.Thus,thefollowingaresomeofthebenefitsofcross-bordere-commercethatcanhelpthebusinessreachouttothepotentialcustomersglobally.WhatIsCross-borderE-commerce第16页3.BenefitsofCross-borderE-commerceInternationalExpansionCross-bordere-commercebenefitsthesellers,bothretailersandbrandsastheygettheopportunitytoexpandtheirbusinessintodemographicswithaburgeoningeconomy.Thedomestice-commerceretailerscanexpandtheirbusinessandachievemarketpenetration.Theygetanopportunityforsellingproductsinternationallythroughouttheglobe.WhatIsCross-borderE-commerce第17页3.BenefitsofCross-borderE-commerceIncreasedRevenueWithcross-bordere-commerce,thesellergetsthechancetopenetrateintotheinternationalmarket.Oncetheytradeintheinternationalmarket,thebrandgetsmorerecognition,whicheventuallyresultsinhigherdemand.Sothesellersgetanopportunitytoincreasetheirrevenueintheinternationalmarket.WhatIsCross-borderE-commerce第18页3.BenefitsofCross-borderE-commerceBrandAwarenessCross-bordere-commercebenefitsthesellersbyimprovingtheirbrandawarenessintheinternationalmarket.Ifsellersofferuniqueproductstotheiraudiencesthatabidebytheirneedsandrequirements,thesellersareincreasingtheirbrandawarenessandrecognitionthathelptocreateaglobalbrand.Cross-bordere-commercealsoopensupthepossibilitytocustomisetheproductthatsuitsthedifferentmarketneeds.WhatIsCross-borderE-commerce第19页3.BenefitsofCross-borderE-commerceMaximisingSalesofLow-demandDomesticE-commerceProductsAttimes,aproductthatisnotfamousindomestice-commercemayhaveahighdemandinothermarkets.Cross-bordere-commerceisaplatformforbestproductstosellinternationally.Hence,thesellerisenabledtosellaproductintheinternationalmarketthathaslowvalueorrecognitioninthedomesticmarket.WhatIsCross-borderE-commerce第20页3.BenefitsofCross-borderE-commerceIncreasedAccesstoEndCustomersByreducingtheendsellingprice,youwillbeabletoattractmorecustomersintheinternationalmarketwhohavetraditionallybeencontrolledbydistributorsearlier.Inthisway,thesellerswillbeabletodrivehighersalesandhaveagreatershareoftheprofitmargin.WhatIsCross-borderE-commerce第21页3.BenefitsofCross-borderE-commerceBuildingaGoodCustomerRelationshipIfthecustomertruststhesoldproduct,he/shewillautomaticallydevelopfaithinitsbrand,whichwillhelpinbuildingagoodcustomerrelationship.Genuineandgoodqualityproductofferedattheaffordableandcompetitivepricewillfacilitatethecustomersshoppingwiththebrandfrequently.WhatIsCross-borderE-commerce第22页3.BenefitsofCross-borderE-commerceIncreasedBusinessSustainabilityCross-bordere-commerceisagrowingandemergingplatformtoday,withincreasingrecognitionworldwide.Thereforethesellersdon’thavetoworryastheirbrandwillsustainintheinternationalmarketwithmoreawarenessandpopularityamongthecustomers.WhatIsCross-borderE-commerce第23页4.GlobalCross-borderB2CE-commerceAfewyearsago,lessthanaquarterofsalesweremadeonline.However,duetotheglobalpandemic,theadoptionofe-commercehasrapidlybecomethenormandisexpectedtoreach25%ofallretailsalesby2025.Globale-commercesalesareanticipatedtocontinuerisingandaccumulatealargerandlargerretailmarketshare.Itisestimatedonlineretailsaleswillhit$6.17trillionin2023,withe-commercemakingup22.3%ofthosesales.Onacountry-by-countrybasis,Chinawillcontinuetoleadthewayintheglobale-commercemarket.Salesareexpectedtogrowatancompoundannualgrowthrateof11.6%between2022and2025,reachingastaggering$3.3trillionin2025.Sowhatshouldyoubelookingoutforase-commercecontinuestogrowacrosstheglobe?Herearefiveofthemostimportanttrends.WhatIsCross-borderE-commerce第24页4.GlobalCross-borderB2CE-commerceSupplyChainFortificationItisnosecretthatCOVID-19hadamajorimpactonsupplychains,causingsignificantdisruption.Just-in-timesupplychainsbrokeacrosstheglobeduringthepandemic,whichseverelyhamperedthemovementofgoodsandforcedcompaniestoinvestsignificantlyintostrengtheningtheirlogisticsprocesses.Theseissueshavehighlightedtheproblemofjust-in-timesupplychains.Globalimporters,exportersandbrandswillseektostrengthensupplychains,whetherthat’soutsourcingoperationstologisticscompanies,seekingconsultingadviceorbuildingtheirownin-housesupplychain.WhatIsCross-borderE-commerce第25页4.GlobalCross-borderB2CE-commerceSocialCommerceandMobileShoppingAsmentionedalready,COVID-19hadamajorimpactone-commercetrendsworldwide.Brick-and-mortarstoreswereforcedtocloseovernight,whichresultedinmanymoreshoppersheadingonlinetomakepurchases.Thisforcedshiftinconsumerhabitssignificantlyacceleratedthemovetoonlineshoppingbyasmuchasfiveyears.Mobilecommercealsogrewasaresultandisexpectedtoincreasesignificantlyyearoveryear.5Gwireless,shoppingapps,andsocialshoppingareallsettomakemobilecommerceeasierthanever.Socialcommerceisanticipatedtotripleby2025,andalmosthalfofChineseconsumersarealreadyshoppingviasocialmedia.WhatIsCross-borderE-commerce第26页4.GlobalCross-borderB2CE-commerceBNPL(BuyNow,PayLater)DominanceTheBNPLpaymentmethoddoesn’tlooklikeitisgoinganywhere.It’salreadyapopularpaymentoptionintheUKaswellasotherglobalmarketsliketheUSandAustralia.Klarna,oneofthelargestBNPLbrands,reportedasignificantincreaseintransitionsontheirplatformin2021,withmorebrandsadoptingiteveryweek.Givensoaringinflation,acrisisoflivingcostandtheprospectofarecession,expectBNPLtobecomeacommonthemeone-commercecheckoutsworldwide.WhatIsCross-borderE-commerce第27页4.GlobalCross-borderB2CE-commerceVirtualShoppingDon’tbetagainstthefutureofshoppingbecomingvirtual.Themetaversehasthepotentialtoremovebordersforconsumersandallowpeopleworldwidetotryoutproductsinthemetaverse.Theblurringofdigitalandphysicalretailisnothingnew.WehavealreadyseenbrandslikeGucciandNikehostfashionshowswithinpopularonlinegamessuchasRoblox,andAdidaslauncheditsownNFTcollection.ARandVRarealsobecomingincreasinglycommonwithinaretailsetting.WhatIsCross-borderE-commerce第28页4.GlobalCross-borderB2CE-commerceE-commerceGrowthintheAsia-PacificRegionOnemajorareathatissettoseesignificante-commercegrowthistheAsia-Pacificregion.Soitisestimatedthatretaile-commercesalesinthisareawillsurpassthesalesmadeintherestoftheworld.ThisrapidgrowthisduetosignificanttechnologicaladvancementandurbanizationoccurringincountriessuchasMalaysia,Singapore,andthePhilippines.Thatisnottomentionthee-commercesalesanticipatedinChina.In2021,China’se-commercesaleswerevaluedat$2.1trillion,overdoublethefiguresestimatedintheUS.WhatIsCross-borderE-commerce第29页1.generate['dʒenəreɪt]v.产生，发生；引起2.transaction[træn'zækʃn]n.交易；办理，处理3.settlement['setlmənt]n.结算；解决；协议4.collectively[kə'lektɪvli]adv.集体地，共有地，共同地5.flow[fləʊ]n.流动；涨潮；流；流量v.流动；涌出；飘动6.individual['ɪndɪ'vɪdʒuəl]adj.单独的；一个人的；独有的n.个人，个体7.via['vaɪə]prep.经由，通过8.transmit[træns'mɪt]v.传送；传染；传达9.advent['ædvent]n.出现，到来10.access['ækses]n.入口，通道；获得的机会，使用权11.staggering['stæɡərɪŋ]adj.惊人的；令人难以相信的12.metaverse['metəvɜːs]n.虚拟世界WordsandPhrasesWhatIsCross-borderE-commerce第30页1.Cross-bordere-commercereferstoimportandexporttradebymeansofdifferentelectroniccommercewaysindifferentcustomsterritories.跨境电子商务是指在不同的关境内，通过不同的电子商务方式进行的进出口贸易。2.B2Ccross-borderelectroniccommercereferstotheonlineretailactivitiescarriedoutbycross-bordere-commerceenterprisesforindividualconsumers,anditsendcustomersareindividuals.B2C跨境电子商务是指跨境电子商务企业为个体消费者开展的在线零售活动，其终端客户为个人。3.Oncetheytradeintheinternationalmarket,thebrandgetsmorerecognition,whicheventuallyresultsinhigherdemand.一旦他们（售货商）在国际市场上进行交易，该品牌就会获得更多的认可，最终导致更高的需求。KeySentencesWhatIsCross-borderE-commerce第31页4.Onacountry-by-countrybasis,Chinawillcontinuetoleadthewayintheglobale-commercemarket.Salesareexpectedtogrowatancompoundannualgrowthrateof11.6%between2022and2025,reachingastaggering$3.3trillionin2025.在各国基础上，中国将继续引领全球电子商务市场。预计2022至2025年间，销售额将以11.6%的年复合增长率增长，2025年将达到惊人的3.3万亿美元。5.Givensoaringinflation,acrisisoflivingcostandtheprospectofarecession,expectBNPLtobecomeacommonthemeone-commercecheckoutsworldwide.考虑到通胀飙升、生活成本危机和经济衰退的前景，“现在就买、以后付款”将成为全球电子商务结账的共同主题。KeySentencesWhatIsCross-borderE-commerce第32页1.Readthepassageandanswerthefollowingquestions.(1)Whatistheclassificationofcross-bordere-commerce?(2)Whatarethebenefitsofcross-bordere-commerce?2.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.SkillPracticeadvent overseas replace refertobenefit bymeansof channel commodity(1)Cross-bordere-commerce____________importandexporttrade____________differentelectroniccommercewaysindifferentcustomsterritories.(2)Incross-bordere-commerce,electroniccomputercommunicationrecords____________aseriesofpapertransactiondocuments.WhatIsCross-borderE-commerce第33页(3)Manybrokerswerechargedwithcheatingcustomersin____________trades.(4)Importcross-borderreferstothewholeprocessofselling____________commoditiestothedomesticmarketthroughcross-bordere-commerceplatform____________tocompletebusinesstransactions.(5)Withthe____________oftheInternet,itisincreasinglyeasytobecomeaglobalsellerandenjoythecross-bordere-commerce____________.SkillPracticeWhatIsCross-borderE-commerce第34页Doyouknowthedifferencesbetweencross-bordere-commerceandtraditionalforeigntrade?FurtherPracticePART2Cross-borderE-commerceinChinaCross-borderE-commerceinChina第36页1.CurrentSituationofCross-borderE-commerceinChinaInChina,cross-bordere-commerceholdsaspecificdistinction.Throughcross-bordere-commerceplatforms,internationalcompaniesareabletoselltheirproductstoChinesecustomersatreduceddutyfees,withoutneedingaChinesebusinesslicense.Inthelastfewyears,theChinesegovernmenthasimplementednumerouspoliciesandinitiativestoacceleratethegrowthofcross-bordere-commerce,suchasincreasingpilotzones,cuttingdowntaxesandtariffs,andexpandingretailimportlists.Thesefavourablepolicies,alongwiththeincreasedpurchasingpowerofthegrowingChinesemiddleclass,havehelpedturncross-bordere-commerceintoaboomingindustryinChina.AccordingtoChinaInternetWatch,inthefirstquarterof2021,totalcross-bordere-commerceimportstotaled138.7billionyuan($21.10billion),ayear-on-yearincreaseof15.1%.Cross-borderE-commerceinChina第37页1.CurrentSituationofCross-borderE-commerceinChinaDatafromChinesecustomsshowedthatthecountry’simportandexportscaleofthecrossbordere-commerceincreasednearlytenfoldinthepastfiveyears,anditsshareinforeigntraderosefromlessthan1%in2015to4.9%in2021.Theimportandexportscaleofthecross-bordere-commercereached1.62trillionyuan($226.8billion)in2020,surging25.7percentyear-on-year,andthefigureshit1.92trillionyuanin2021,anincreaseof18.6percentfromayearearlier,realisingarapidgrowthfortwoconsecutiveyears.Inthefirstsixmonthsof2022,theimportandexporttransactionvolumeofthecross-bordere-commercegrew28.6percentyear-on-yeartomaintainsteadyandrapidgrowth.Astosmallandmedium-sizede-commerceplatformsinChina,theymaintainanannualgrowthrateof30percent,accordingtoareportfromtheChinaNationalIntellectualPropertyAdministration.Cross-borderE-commerceinChina第38页1.CurrentSituationofCross-borderE-commerceinChinaInJiangsuProvince,thescaleofcross-bordere-commercebusinesshasincreasedbymorethanfourtimesannuallyinthepastthreeyears.Over90cross-bordere-commerceindustrialparksandincubationbaseshavebeenbuilt,andmorethan280overseaswarehouseshavebeensetupcoveringkeymarketssuchasincountriesandregionsparticipatingintheBeltandRoadInitiative.Thecross-bordere-commercehasbecomeastrongnewdrivingforcetostabilisetheforeigntradeundertheCOVID-19pandemic.Thecross-bordere-commercehassignificantlyloweredthespecialisationthresholdininternationaltrade,enablingalargenumberofsmallandmicroentitiestobecomenewtradeoperators.Cross-borderE-commerceinChina第39页1.CurrentSituationofCross-borderE-commerceinChinaThecross-bordere-commerceisalsoanewpathtopromoteChinesepeopleinconsumptionupgrading.Itscharactersofdecentralisationandglobalisationcanmeetconsumers’needsfortailor-madeproducts,saidareportfromChinaCouncilforthePromotionofInternationalTrade.Logisticsisakeyfactortocross-bordere-commerceservicesontimelinessandstability.Inrecentyears,innovativemodelsareemerginginthelogistics,suchasbuildingoverseaswarehouses,returncentrewarehousesandwarehousesstoringhigh-qualitygoodsforexport.Thecomprehensiveservicecomplexformed,includingwarehousing,logistics,customsdeclarationandclearance,returnandexchange,processingandmaintenance,packaginganddistribution.DatafromtheMinistryofCommerceshowedthatthenumberoftheoverseaswarehousessurpassed2,000andtheareaexceeded16millionsquaremetres,currently.Cross-borderE-commerceinChina第40页2.WhatDrivesCross-borderE-commerceinChinaOvertheyears,theChinesegovernment’ssupportforthecross-bordere-commerceindustryhasremainedstrong,andpoliciesarelikelytobefurtherrelaxed.Chinaisexpandingthecrossbordere-commercesystembecauseitismoreregulatedandtaxed,comparedtothegraymarket’spurchasesvia“daigou”.TheChinesegovernmentisindeedtryingtomakeiteasiertoprotectChineseconsumersfromfakegoods.Cross-borderE-commerceinChina第41页2.WhatDrivesCross-borderE-commerceinChinaItisreasonabletoremainpositiveontheoutlookfortheindustry,andmanynewopportunitieswillarise,astheeconomywillsoaragaininChina,aftertheCOVID-19outbreakthathasgreatlycontributedtotherisinguseofe-commerceplatforms.Internationalbrandsandretailerswhoremainflexibleandopen-mindedwillcertainlybeabletosucceedinthisverycompetitivebutyetlucrativemarket.Figure1-1showsthereasonswhyChineseconsumersbuythroughcross-bordere-commerce.Figure1-1DrivesofCross-borderE-commerceinChinaCross-borderE-commerceinChina第42页3.China’sCross-borderE-commercePilotZonesCross-bordere-commerceactivitiesofpurchasingorsellingproductsviaonlineshoppingacrossnationalbordersaregainingmomentuminChina.TofuelthisengineofChina’simportandexportgrowth,thegovernmentsupportsforacceleratingthegrowthofcross-bordere-commerceandenhancingthecountry’sinternationalshippingcapacityinthe2020GovernmentWorkReport.(1)China’scomprehensivepilotzones.By2022,theStateCouncilhasapprovedsevenbatchesof165comprehensivepilotzonesforcross-bordere-commerce(CBECpilotzones),coveringalmostalltheprovinces.MostzonesarelocatedinregionslikeBeijing(1),Shanghai(1),andtheprovincesofGuangdong(21),Zhejiang(12),Jiangsu(13),Shandong(9),andFujian(6).Cross-borderE-commerceinChina第43页3.China’sCross-borderE-commercePilotZonesTheCBECpilotzonesaredesignedtoboostChina’simportandexportbusinesses(especiallyexport).AsChinahasbeenputtingmucheffortintoupgradingitsmanufacturinginfrastructure,itisseekingopportunitiestoexportproductswithhighervalueandmargins.TheCBECcanalsohelpfosternewindustrialchainslikecross-borderlogistics,cross-borderfinancialpayment,andsupply-chainfinance,addingimpetustoChina’seconomicgrowth.Atthemicrolevel,theCBECpilotzonesarealsoenablingentrepreneurship,connectingdomesticsmallandmedium-sizedcompanies(SMEs)andlocalindustrieswiththeworld.Cross-borderE-commerceinChina第44页3.China’sCross-borderE-commercePilotZonesManyofthelatestbatchesofcomprehensivepilotzonesforcross-bordere-commercearelocatedincentralandwesternChinaaswellasthecountry’sborderareas.Atpresent,morethan30,000enterpriseshaveregisteredontheonlineintegratedserviceplatformofthecomprehensivepilotzoneforcross-bordere-commerce.Thefirstcomprehensivepilotzoneforcross-bordere-commercewasestablishedinHangzhou,EastChina’sZhejiangProvince.Inpastsevenyears,thecityhasfostered49,000cross-bordere-commercesellers,registeredmorethan2,000overseastrademarks,andthetradevolumeofthecross-bordere-comm