《国际商务文化（英文）》课件-5.3Brazil International Business Culture and Etiquette

BrazilInternationalBusinessCultureandEtiquettePresenter:XueYuDate：2024-08-10BrazilInternationalTradeOverviewBrazilE-commerceMarketOverviewBrazilianCultureandEtiquetteDevelopmentofCross-borderE-commerceBrazilInternationalTradeOverviewBrazilInternationalTradeOverviewLocation:SoutheasternSouthAmerica,withthecapitalcityofBrasília.SãoPauloisBrazil'slargestcity,thehubfornationalbusiness,finance,andtransportation,whileRiodeJaneiroisthecountry'ssecond-largestcity,aworld-renownedtouristdestinationandthesecond-largestportinBrazil.BrazilisthelargesteconomyinLatinAmerica,amemberoftheG20andBRICScountries,withasignificantregionalandinternationalinfluence.Keyindustriesincludeagriculture,industrialmanufacturing,andservices.BrazilInternationalTradeOverview-GoodsTradeAsthelargestcountryinSouthAmerica,Brazilistheeighth-largesteconomygloballyandpresentsactiveanddiverseinternationaltrade.In2023,thetotaltradeofgoodsimportsandexportswas$592.41billion,adecreaseof5.42%comparedtothepreviousyear.Exportswere$339.70billion,anincreaseof1.66%,whileimportswere$252.71billion,adecreaseof13.53%,resultinginatradesurplusof$96.98billion.BrazilInternationalTradeOverview-GoodsTradeThemaingoodsimportedfromaroundtheworld:Includemachinery,electronicequipment,pharmaceuticals,oil,cars,andautoparts.TheseimportedproductshelpmeetBrazil'sdomesticproductionandconsumptionneeds.NO.2Theprimarygoodsexportedglobally:Primarilyincludeagriculturalproducts(suchassoybeans,corn,sugar),minerals,andenergyproducts(likecrudeoil).Theseproductsarehighlycompetitiveintheinternationalmarket.NO.1BrazilInternationalTradeOverview-ServiceTradeInrecentyears,Brazil'sservicetradehassustainedgrowthandhasbecomeanessentialfactordrivingitseconomicdevelopment.In2023,thetotaltradeofserviceswas$127.98billion,anincreaseof6.48%comparedtothepreviousyear,withexportsat$45.19billion,anincreaseof12.17%,andimportsat$82.79billion,anincreaseof3.61%.Brazil'sserviceexportsareprimarilyfocusedontourism,transportation,telecommunications,computerandinformationservices,andotherbusinessservices.Tourismserviceexportshavegrownsignificantlyandhavebecomeavitalforceindrivingserviceexportgrowth.Transportationservices,telecommunications,computer,andinformationserviceshavealsoshownrobustgrowth.BrazilInternationalTradeOverview-TradingPartnersBrazil'smaintradingpartnersincludeChina,theUnitedStates,theEuropeanUnion,andArgentina.ChinaisBrazil'slargesttradingpartner,withextensivecooperationinmultiplesectors.In2023,Brazil'sexportstoChinareached$105.75billion,makingChinathefirstcountryinBrazil'sforeigntradehistorytoexceed$100billioninexports.ThemaingoodsexportedbyBraziltoChinaincludesoybeans,crudeoil,ironore,andbeef.TheseproductshaveasignificantdemandintheChinesemarket,drivingthecontinuousgrowthofSino-Braziliantrade.BrazilE-commerceMarketOverview02BrazilE-commerceMarketOverviewTheBraziliane-commercemarketisoneofthelargestintheLatinAmericanregion,sustainingrobustgrowth.In2023,theBrazilianretaile-commercemarketsawsignificantgrowth,jumpingfrom$12.4billionin2018to$34.5billion.BrazilE-commerceMarketOverviewBrazil'se-commerceplatformsareprimarilylocal,suchasMercadoLibre,Americanas,andMagazineLuiza,whichholdsignificantpositionsintheBrazilianmarket.Atthesametime,Chinesee-commerceplatformssuchasAliExpressandShopeehaveenteredtheBrazilianmarketandholdacertainshare,showingstronggrowthmomentum.BrazilE-commerceMarketOverviewElectronicsarethelargestproductcategoryintheBraziliane-commercemarket,accountingfor39.6%ofe-commercerevenue.Otherpopularproductcategoriesincludefashion,hobbiesandleisure,furnitureandhomefurnishings,etc.DevelopmentofCross-borderE-commerce03DevelopmentofCross-borderE-commerceInrecentyears,anincreasingnumberofChinesee-commerceplatformshaveenteredtheBrazilianmarket,suchasAliExpress,Shopee,etc.TheseplatformsattractalargenumberofBrazilianconsumersbyofferingawiderangeofproductsandconvenientshoppingexperiences.In2024,theChinesecross-bordere-commerceplatformTemuofficiallylaunchedinBrazil,usingafullconsignmentmodeltodeliverdirectlyfromChinatoBrazil,offeringhighlyattractivelow-pricedgoods.TheBraziliancross-bordere-commercemarkethassustainedgrowth,anditisexpectedtomaintainahigh-speeddevelopmenttrendinthecomingyears.Withthepopularizationofdigitalpaymentsandthecontinuousimprovementofthelogisticsanddistributionsystem,thepenetrationrateofcross-bordere-commerceintheBrazilianmarketwillfurtherincrease.TypicalE-commercePlatforms1.MercadoLivre,Brazil'slargeste-commerceplatform,offersawiderangeofproductsandservices,includingelectronics,homegoods,clothing,andbeautyproducts.TypicalE-commercePlatforms2.Amazon，oneofBrazil'slargeste-commerceplatforms,withnearly100millionmonthlyuserclicks,offersavarietyofproducts,includingbooks,electronics,andfashion.3.Shopee:Withover3millionsellersinBrazil,itcoversvariouscategories,includingclothing,shoes,beauty,home,anddigitalproducts.TypicalE-commercePlatforms4.B2WMarketplace(B2WDigital):Thelargeste-commercecompanyinBrazilandthemostvisitedlocalplatform,operatingAmericanas,Submarino,andShoptime.TypicalE-commercePlatformsBrazilianCultureandEtiquette04BrazilianCultureBraziliancultureischaracterizedbyitsmulticulturalism,withBrazilbeingameltingpotofethnicitiesfromEurope,Africa,Asia,andmore.Musicanddanceareexpressedindiverseways.ThemostimportantartmuseuminBrazilistheSãoPauloArtMuseum.BrazilianculturehasastrongLatinAmericanflair,fullofcharm,withmuchofitsmusic,dance,andfashion(suchassamba)originatingfromfolktraditionsanddeeplyinfluencedbyAfricandescendants.BusinessSocialEtiquette1、SocialEtiquetteInsocialsettings,Brazilianscommonlygreeteachotherwithasmileandahandshake;whentherelationshipisgood,theyexchangefistbumpsasasignofgreetingandrespect;amongfriends,acquaintances,orlovedones,theyareaccustomedtoexchanginghugsorcheekkisses.Womentypicallygreeteachotherwithakiss,thoughit'sakisswithoutcontact.Brazilianslovetoboastabouttheirchildrenandenjoyplayfuljokes,loudlaughter,butavoidjokeswithracialundertones,discussionsonpolitics,religion,andothercontroversialtopics.Whenmeetingforthefirsttime,Braziliansexchangebusinesscards,sowhenvisitingBrazilianclients,it'sessentialtocarrybusinesscards.2、DiningEtiquetteBraziliansprimarilyeatrice,withcoffeebeingtheeverydaydrink,andusuallyonlyeatfishonFridaysandduringEaster.BusinesslunchesanddinnersarecommoninBrazilandtypicallyincludefourorfivecourses,lastingnearlytwohours,thoughtheyarenotidealforintroductorymeetings.Lunchisthemainmealoftheday,whiledinnerisusuallyat8p.m.Braziliantableetiquetteisnotstrict;whenfinishedeating,theutensilsshouldbeplacedhorizontallyontheplate.Donottouchfooddirectlywithhandsandfingers;whentakingfoodwithhands,useanapkin.BusinessSocialEtiquette3.BusinessEtiquetteBrazilianshavearelaxedattitudetowardsworkschedulesandareusually10to15minuteslateforappointments.Businessattireshouldbeconservative,withdarksuitsorskirtsuits.Thebesttimesforbusinesscommunicationarefrom10a.m.to12p.m