《国际商务文化（英文）》课件-6.2New Zealand International Business Culture and Etiquette

NewZealandInternationalBusinessCultureandEtiquettePresenter:WangXiaojingDate：2024-08-10NewZealandInternationalTradeOverviewNewZealandE-commerceMarketOverviewNewZealandCultureandEtiquetteDevelopmentofCross-borderE-commerceNewZealandInternationalTradeOverviewIntroductiontoNewZealandNewZealand,alsoknownasAotearoa,islocatedinthesouthwestofthePacificOceanwithitsterritoryconsistingoftheNorthandSouthIslands.NewZealandisoneofthemostbeautifulcountriesinOceaniaandglobally,withapproximately30%ofitslandprotectedasreserves,boasting3WorldHeritagesites,14nationalparks,3marineparks,hundredsofnaturereserves,andecologicalareas.IntroductiontoNewZealandNewZealandisahighlydevelopedcapitalistcountry,andtheWorldBankhaslisteditasoneoftheeasiestplacestodobusinessintheworld.Itseconomyhassuccessfullytransitionedfromagriculture-basedtoanindustrializedfreemarketeconomywithinternationalcompetitiveness.NewZealandleadstheworldintheexportvalueofdeervelvet,mutton,dairyproducts,andrawwool.NewZealandInternationalTradeOverview-

GoodsTradeThetradeismainlyfocusedonresource-basedproducts,includinganimalproducts,dairy,eggs,meat,andedibleoffal,foodandbeverages,woodandwoodproducts,plantproducts,etc.Dairyproductsareoneofitspillarexportproducts.mainlyinclude:electricalandmechanicalproducts,transportequipment,andmineralproducts.ImportcommoditiesAExportcommoditiesBNewZealandInternationalTradeOverview-

GoodsTradeIn2023,NewZealand'stotalgoodstradeexportsamountedtoUS$41.5billion,ranking62ndintheworld;totalgoodstradeimportsamountedtoUS$50billion,ranking59thintheworld.NewZealandInternationalTradeOverview-

ServicesTradeAsadevelopedcountry,NewZealandhasahighlevelofserviceindustrydevelopmentandstrongdomesticdemandforservices,withservicetradeexpandingsteadily.NewZealand'sservicetradeisconcentratedintourism,transportation,andotherbusinessservices,whichtogetherconstitutethemainpartofservicetradeimportsandexports.AccordingtoWTOstatistics,in2022,NewZealand'sservicetradeexportstotaledUS$11.3billion,ranking63rdintheworld,andservicetradeimportstotaledUS$16.7billion,ranking53rdintheworld.NewZealandInternationalTradeOverview-

ServicesTrade0102Themaincommoditystructuresare:Transportationservices(14.42%),Tourismservices(40.51%),Otherbusinessservices(45.05%)ServiceTradeExportsThemaincommoditystructuresare:Otherbusinessservices(56.64%),Transportationservices(27.35%),Tourismservices(13.81%),Commodity-relatedservices(2.20%)ServiceTradeImportsNewZealandInternationalTradeOverview-

Sino-NewZealandTradeTheeconomicandtradecooperationbetweenChinaandNewZealandhasdevelopedrapidly,becomingmulti-domain,multi-level,andmulti-form.Fromatradeperspective,ChinahasbeenNewZealand'slargestgoodstradingpartnerformanyconsecutiveyears.Fromaninvestmentperspective,NewZealand'sinvestmentsinChinamainlyinvolveagriculture,forestry,lightindustry,textiles,metallurgy,foodprocessing,pharmaceuticals,computers,andotherfields,whileChina'sinvestmentsinNewZealandmainlyinvolvethedairyindustry,resourcedevelopment,insurance,andconstruction,amongothers.TheChina-NewZealandFTAwassignedinApril2008andofficiallytookeffectinOctoberofthesameyear,markingthefirstbilateralcomprehensiveFTAChinasignedthatcoversgoodstrade,servicestrade,investment,andmanyotherareas.ItisalsoChina'sfirstFTAwithadevelopedcountry.NewZealandInternationalTradeOverview-

Sino-NewZealandTradeThemaincommoditiesChinaexportstoNewZealandareclothingandelectricalandmechanicalproducts.ThemaincommoditiesNewZealandexportstoChinaaredairyproducts,woodproducts,meat,etc.NewZealandE-commerceMarketOverview02NewZealandE-commerceMarketOverviewNewZealandisadevelopedEnglish-speakingcountrywithahealthyeconomyandhighaverageincome,andhaswidespreadinternetcoverage.Accordingtostatistics,theinternetpenetrationrateinNewZealandisashighas94%,andthee-commercepenetrationrateisnearly61%.94%61%NewZealandE-commerceMarketOverviewIn2021,NewZealandonlineshoppersspent$7.67billion,settinganewrecordforonlineconsumption,withonlinespendingincreasingby52%comparedtopreviousyears.Cross-bordershoppingalsoaccountsforasignificantshareoftheentireNewZealande-commercemarket,totaling$1.5billion,approximately29%ofthetotal.ThemostpopularcategoriesofgoodspurchasedonlineinNewZealandare:clothing,personalcareandbeauty,booksandmusicandmedia,jewelryandwatches,sportsandleisure,toys.Amongthese,clothing,booksmusicandmedia,toysareabovetheglobalaverage.DevelopmentofCross-borderE-commerce03KeyCross-borderE-commercePlatforms1.TrademeURL:https://www.trademe.co.nz/storesTradeMeisNewZealand'slargeste-commerceplatform,knownastheNewZealandversionofTaobao.Theplatformsupportstheonlineauctionandfixed-pricesalesofnewandusedgoodsandalsoprovidesvehicleandrealestatetransactions,recruitmentandjobsearchservices,anddomesticservices.TradeMeaccountsfor70%ofthetotaldomesticwebsitetrafficinNewZealand,withnearly7milliongoodsandserviceslisted,coveringmostoftheneedsofNewZealandersintheirdailylives.KeyCross-borderE-commercePlatforms2.ebayNewZealandURL:.au/TheAustralianandNewZealandbuyerssharetheeBayAustraliasite.eBayisthemostvisitedonlinemarketinAustraliaandNewZealand,withapproximately61.7millionmonthlyvisits.ItisratedasNewZealand'sfifthmostpopulare-commerceplatformandisveryseller-friendly.eBayhasalsolaunchedcross-bordertradeprogramstoencourageinternationalsellerstoenter.KeyCross-borderE-commercePlatforms3.KoganURL:/nz/KoganisanonlineshoppingsitefromAustraliaandisoneofthemostfamouslocalonlineretailersinAustralia,knownasthe"AustralianJD.com".KoganhaswarehousesinNewZealandandfocusesonsellingelectronicproductsandaccessories,someofwhicharefreeshipping.Top-SellingCategoriesonE-commercePlatformsGivenNewZealand'sagriculturaleconomy,therearegapsinthedomesticproductsupplychainandalackofcompleteproductcategories,NewZealandersarekeentopurchasefromoverseassellers.0201Themaincategoriesarerecreationalgoods/toys,furnitureproducts,outdoorfurniture,electronicproductsrepresentedbymobilephones,brandedclothing,cars,motorcycles,trailers,caravans,etc.ewZealande-commerceplatformbest-sellingcategoriesNewZealandCultureandEtiquette04CulturalCustomsDiningCustoms:NewZealand'sbeef,lamb,fish,vegetables,andfruitsareabundantandfresh.Intermsoffood,NewZealanderspreferBritish-styleWesterncuisine,withatasteforlightflavors,usingaEuropeancontinental-stylediningmethod,holdingtheforkwiththelefthand,andtheknifewiththeright.Theyenjoydrinkingcoffeeandblacktea.BusinessEtiquetteThinkingHabits:NewZealandersadvocateequalityandjustice,witharelativelyslowpaceoflifeandamoreleisurelylifestyleforthepeople.Atthesametime,NewZealandersareveryparticularaboutprivacy,especiallytheirhomelife,salaryincome,spouse,andchildren'sinformation,whichshouldnotbeasked.Taboos:FormostNewZealanders,askingabouttheageofstrangersorunfamiliarpeopleisconsideredimpolite.Additionally,itisinappropriatetoinquireaboutincome,maritalstatus,politicalinclinations,orreligiousbeliefs.BusinessEtiquetteThebusinessatmosphereinNewZealandisdifferentfromthatinAustraliaandisconsideredsimilartoLondon,conservativeandrigid.Mostvisitstothebusinesssectororgovernmentofficesrequireanappointmentandshouldwearconservativelytailoredsuits.CulturalCustomsintheE-commerceMarketFavoringinternationale-commercewebsites:Only17%ofthee-commercewebsitesusedbyNewZealandersaredomesticsites,whilesitesfromAustraliaandtheUnitedStatesaccountfor20%each.MorethanhalfofNewZealandconsumersbelievethatinternationalbrandsofferbetterproductchoices.Pricingisakeyfactor:Whenchoosingwhiche-commercesitetouse,pricingisthemostcriticalstandard.88%ofpeoplebelieve