brand kpis fuer autovermietung helios india in indien-外文版培训课件（2025.2）-worldreportmarket

CONSUMER&

BRANDBrandKPIs

for

car

rental:

Helios

Indiain

IndiaConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Helios

India’sperformance

inthe

carrental

market.Fieldwork:May-June

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202471%

of

Helios

India

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket?•Helios

India’sbrandingresonates

more

with•Helios

Indiaranksfourth

inawareness

within

the

carMillennialsrental

market•Helios

Indiagenerally

appealsto

men

more

thanwomen•Thepopularity

ratingof

Helios

Indiais43%•Helios

Indiaranksthirdinusage•Among

Helios

Indiaenthusiasts,40%

fallunderthehigh-income

category•Interms

of

loyalty,Helios

India

is

seventh

inIndia•Helios

Indiahasascore

of

38%

formedia

buzz•Consumers

want

theircarrental

brandsto

havehonesty

/trustworthiness,

friendliness,

andauthenticity3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

forHelios

India

at

71%Brand

profile:

snapshotBrand

performance

of

HeliosIndia

inIndia71%57%43%38%36%AwarenessPopularityUsageLoyaltyBuzz5Notes:Carrental‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,245,

all

respondents

(awareness),n=708,

respondents

who

know

the

individual

brand

(popularity),

n=708,

respondents

who

knowthe

individual

brand

(usage),

n=253,

respondents

who

have

used

the

individual

brand

(loyalty),

n=708,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Helios

India’sbranding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations47%46%45%41%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeHelios

India

bygeneration

versusthe

share

of

industryusers

ingeneral,

we

cansee

thatHelios

India

islikedby0%

of

Babyboomers

and9%

ofGen

Xers,

whereas

thetotalshare

ofindustryusers

is0%

and

12%,

respectively.ForMillennials

andGen

Z,

45%

and

46%

feel

positivelytowards

Helios

India,

versus

41%

and47%.

Socurrently,

forHelios

India,Millennials

connect

mostwith

theirbrandcompared

tothe

overall

industryuser.12%9%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestocarrental,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=303,

Helios

India

enthusiast,

n=1,035,

carrentalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Helios

India

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandLGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofenthusiastsof

Helios

India

shows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.15%80%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Helios

Indiahasahigherproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.22%41%59%45%55%55%

ofmen

likeHelios

India

comparedto45%

of

women,

whereas

fortheoverall

industry,59%

ofmen

usecarrental

compared

to

41%

of

women.75%22%

ofHelios

Indiaenthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to15%

amongindustryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

carrental,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=303,

Helios

Indiaenthusiast,

n=1,035,

carrentalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Helios

India

enthusiasts,

40%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.2%4%Single40%40%9%7%CoupleSingleparentNuclear40%

ofHelios

Indiaenthusiastsarefromhigh-income

households.Helios

India’sbrand

is

generally

enjoyedmore

byconsumers

who

arepartof

amulti-generational

household,

31%

ofHelios

India

enthusiastshavethiscurrent

living

situation.3%3%19%21%29%30%30%Multi-generational31%27%33%36%31%ExtendedOther3%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

carrental,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=303,

Helios

India

enthusiast,

n=1,035,

carrental

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

car

rental

brands

to

have

honesty

/

trustworthiness,friendliness,

and

authenticityBrand

profile:

qualitiesQualitiesuserswant

from

car

rental

brandsForcarrental,thetopthree

qualitiesusers

wantfrom

abrandarehonesty

/trustworthiness,

friendliness,

andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Helios

India

users

alsoappreciate

thesekey

attributes,indicating

Helios

Indiaexudes

thesequalities.SocialCoolnessresponsibilityThequalitiesthatHelios

Indiaenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityHelios

India

shouldwork

on

promotinginnovation

to

convert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

carrental,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

carrental,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

“When

it

comes

tocarrental,which

ofthefollowing

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=253,

Helios

India

users’,n=303,

Helios

India

enthusiast,

n=1,035,

carrentalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Helios

India

fans,

42%

state

that

they

get

excited

about

carrentalservicesBrand

profile:

attitudesWhat

doconsumersthink

ofcar

rentalingeneral?52%50%49%49%45%44%43%42%41%39%37%33%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

carrental

services

topicsrelating

tocarrentalBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

carrentaldo

youagree

with?”;

Multi

Pick;

“When

it

comes

tocarrental,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=303,

Helios

India

enthusiast,

n=1,035,

carrentalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1171%

of

Helios

India

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

carrental,theaverage

awareness

ofabrandinIndia

is

53%.

Awareness

of

Helios

India,however,

is

at56%.Awareness43%

ofIndiancarrentalusers

say

theylike

HeliosIndia,compared

toanindustry

average

brandpopularity

of37%.36%

ofindustryusers

inIndiasaythey

useHeliosIndia,withtheaverage

usageof

abrandat30%.BuzzPopularity71%

ofbrandusers

saytheywould

usethe

brandagain,compared

toanaverage

loyalty

score

of

70%.Helios

India

hasbeen

noticed

more

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of38%compared

to

34%.Sooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Carrental‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,245,

all

respondents

(awareness),n=708,

respondents

who

know

the

individual

brand

(popularity),

n=708,

respondents

who

knowthe

individual

brand

(usage),

n=253,

respondents

who

have

used

the

individual

brand

(loyalty),

n=708,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Helios

India

ranksfourth

in

awareness

within

the

car

rental

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofHeliosIndiaRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1ZoomcarJustdriveselfdriveHelios

IndiaAvis72%65%62%57%56%54%53%53%52%49%23443%5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.57%6Hertz7ECOrent

acarVroom

DriveIndusgo8Outofallrespondents,

56%

were

aware

of

HeliosIndia.Thisranksthemfourth

compared

tootherbrandssurveyed

inthismarket.9AwarenessN/A10Europcar13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,245,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Helios

India

is

43%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofHeliosIndiaRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1ZoomcarJustdriveAvis59%49%43%43%43%41%40%38%36%34%234selfdriveHelios

IndiaIndusgoMyChoizeHertz43%Outofconsumers

who

knew

thebrand,

43%

saidtheyliked

Helios

India.Thisranksthemfifth

compared

toother

brandssurveyed

inthismarket.557%6789ECOrent

acarEuropcarPopularityN/A1014

Notes:“When

it

comesto

carrental,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=708,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Helios

India

ranks

third

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofHeliosIndiaRank#

BrandUsage

%50%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

carrental,which

of

the

following

brandshaveyou

used

inthepast12

months?”.1ZoomcarJustdriveHelios

IndiaIndusgoAvis238%336%36%Outofconsumers

who

knew

thebrand,

36%

saidtheyused

Helios

India.Thisranksthem

third

compared

toother

brandssurveyed

inthismarket.435%533%6Hertz32%64%7selfdriveMyChoizeECOrent

acarEuropcar31%830%929%UsageN/A1029%15

Notes:“When

it

comesto

carrental,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=708,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Helios

India

is

seventh

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofHeliosIndia’sconsumersRank#

BrandLoyalty

%85%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1ZoomcarAvis280%29%3MyChoizeIndusgoselfdriveJustdriveHelios

IndiaZyppys77%474%573%672%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

carrental,whichof

the

following

brandsareyou

likely

touseagaininthe

future?”.771%71%870%9ECOrent

acarHertz68%Outofrespondents

whohaveused

Helios

India,

71%saidthey

would

usethebrand

again.LoyaltyN/A1068%16

Notes:“When

it

comesto

carrental,

which

ofthe

following

brands

are

youlikely

to

use

again

in

the

future?”;Multi

Pick;Base:n=253,

respondents

who

have

used

the

individual

brand(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Helios

India

has

a

score

of

38%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofHeliosIndiaRank#

BrandBuzz%47%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1ZoomcarJustdriveAvis242%341%38%Outofconsumers

who

knew

thebrand,

38%

saidtheyhadheardaboutHelios

India

inthemedia.

Thisranksthemfifth

compared

to

other

brandssurveyed

inthismarket.4IndusgoHelios

IndiaEuropcarECOrent

acarHertz40%538%637%62%737%836%9MyChoizeselfdrive35%BuzzN/A1034%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=708,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportunities.•

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