brand kpis fuer haustierbedarfs onlineshop pet supplies plus in den vereinigten staaten-英文（德文）培训课件2025.4

CONSUMER&

BRANDBrandKPIs

for

pet

supply

onlineshops:

Pet

Supplies

Plus

in

the

UnitedStatesConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

PetSuppliesPlus’performanceinthe

pet

supplyonlineshop

market.Fieldwork:March-April

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202474%

of

Pet

Supplies

Plus

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket?•PetSuppliesPlus’brandingresonates

more

with•PetSuppliesPlusranksfifth

inawareness

within

theMillennialspetsupplyonline

shopmarket•PetSuppliesPlusgenerally

appealstowomen

morethan

men•Thepopularity

ratingof

PetSuppliesPlusis27%•PetSuppliesPlusranksoutside

the

Top

10

inusage•Among

PetSuppliesPlusenthusiasts,37%

fallunderthe

high-income

category•Interms

of

loyalty,Pet

SuppliesPlusisseventh

intheUnited

States•Consumers

want

theirpetsupplyonline

shopbrandstohavehonesty

/trustworthiness,

friendliness,

andreliability•PetSuppliesPlushasascore

of14%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Pet

Supplies

Plus

at

74%Brand

profile:

snapshotBrand

performance

of

Pet

Supplies

PlusintheUnitedStates74%38%27%17%14%AwarenessPopularityUsageLoyaltyBuzz5Notes:Petsupply

online

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=471,

respondents

who

know

the

individual

brand

(popularity),

n=471,respondents

who

know

the

individual

brand

(usage),

n=82,

respondents

who

have

used

the

individual

brand

(loyalty),

n=471,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Pet

Supplies

Plus’

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations42%39%Withthatinmind,when

looking

atthe

shareofconsumers

who

likePet

SuppliesPlusbygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatPet

SuppliesPlus

islikedby3%

ofBabyboomers

and

27%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

7%

and

26%,

respectively.28%

28%27%26%ForMillennials

andGen

Z,

42%

and

28%

feel

positivelytowards

Pet

SuppliesPlus,versus

39%

and28%.

Socurrently,

forPetSuppliesPlus,Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.7%3%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestopet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=128,

PetSupplies

Plus

enthusiast,

n=874,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Pet

Supplies

Plus

generally

appeals

to

women

morethan

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Pet

SuppliesPlusshowsthatwomen

are

more

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof11%10%87%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

PetSuppliesPlushasasimilarproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.49%51%57%56%

ofwomen

likePet

SuppliesPluscompared

to

43%

of

men,whereas

forthe

overall

industry,51%

of

men

usepetsupplyonlineshopscompared

to

49%

ofwomen.87%11%

ofPet

SuppliesPlusenthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to10%among

industryusers

overall.43%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=128,

PetSupplies

Plus

enthusiast,

n=874,

pet

supply

online

shopusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Pet

Supplies

Plus

enthusiasts,

37%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.25%25%Single35%37%21%19%CoupleSingleparentNuclear37%

ofPet

SuppliesPlusenthusiastsarefrom

high-income

households.Pet

SuppliesPlus’brandisgenerallyenjoyed

more

byconsumers

who

arepartof

acouplehousehold,

21%

of

PetSuppliesPlusenthusiastshavethiscurrent

living

situation.10%11%21%20%34%31%33%Multi-generational4%3%12%30%ExtendedOther15%7%7%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=128,

PetSupplies

Plus

enthusiast,

n=874,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

pet

supply

online

shop

brands

to

have

honesty

/trustworthiness,

friendliness,

and

reliabilityBrand

profile:

qualitiesQualitiesuserswant

from

petsupplyonlineshopbrandsForpet

supplyonlineshops,thetopthree

qualitiesusers

want

from

abrandarehonesty

/trustworthiness,Authenticity80%Thrill/ExcitementSustainabilityBoldnessClevernessfriendliness,

andreliability.60%40%20%0%Pet

SuppliesPlususers

alsoappreciatethese

key

attributes,indicatingPetSuppliesPlusexudesthese

qualities.SocialresponsibilityCoolnessThequalitiesthatPetSuppliesPlusenthusiastsare

least

focused

on

arethrill/excitement

andboldness.ReliabilityExclusivityPet

SuppliesPlusshouldwork

onpromoting

authenticityto

convertenthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=82,

Pet

Supplies

Plus

users’,n=128,

PetSupplies

Plus

enthusiast,

n=874,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Pet

Supplies

Plus

fans,

34%

state

that

they

get

excited

about

pet

supplyonline

shopsBrand

profile:

attitudesWhat

doconsumersthink

ofpetsupplyonlineshopsingeneral?55%48%38%38%36%36%34%28%26%25%24%23%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trust

aboutpetsupply

topicsrelating

toIget

excitedIliketotalkaboutonlineshopspetsupplyonlineshopsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

pet

supply

online

shops

do

youagree

with?”;

Multi

Pick;

“When

it

comes

topet

supply

onlineshops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=128,

PetSupplies

Plusenthusiast,

n=874,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1174%

of

Pet

Supplies

Plus

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

pet

supplyonlineshops,the

averageawareness

ofabrandinthe

United

Statesis37%.Awareness

ofPet

SuppliesPlus,however,

isat38%.Awareness27%

ofU.S.

petsupplyonline

shopusers

saytheylikePet

SuppliesPlus,compared

to

anindustryaveragebrandpopularityof

31%.17%

ofindustryusers

intheUnitedStatessaythey

usePet

SuppliesPlus,with

the

average

usageofabrandat25%.BuzzPopularity74%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

74%.Pet

SuppliesPlushasbeen

noticed

lessinthemediacompared

to

other

brands,with

a“Buzz”score

of14%compared

to

26%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Petsupply

online

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=471,

respondents

who

know

the

individual

brand

(popularity),

n=471,respondents

who

know

the

individual

brand

(usage),

n=82,

respondents

who

have

used

the

individual

brand

(loyalty),

n=471,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Pet

Supplies

Plus

ranks

fifth

in

awareness

within

the

pet

supply

online

shopmarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofPet

SuppliesPlusRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1PetSmart89%83%83%73%38%30%30%27%25%20%2Chewy3Petco38%4TEMU5Pet

SuppliesPlusPet

Depotpet

food

expressPetsenseUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.662%78Outofallrespondents,

38%

were

aware

of

PetSuppliesPlus.Thisranksthemfifth

compared

tootherbrandssurveyed

inthismarket.9Pet

SupermarketPetPeopleAwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Pet

Supplies

Plus

is

27%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofPetSuppliesPlusRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Chewy59%55%47%31%30%30%29%29%28%27%2PetSmart27%3Petco4Pet

DepotHollywoodFeedChuck&Don'sPet

SupermarketConcordOutofconsumers

who

knew

thebrand,

27%

saidtheyliked

Pet

SuppliesPlus.ThisranksthemoutsidetheTop

10

compared

tootherbrandssurveyed

inthismarket.56773%89MudBayPopularityN/A10Kahoots14

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=471,

respondentswho

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Pet

Supplies

Plus

ranks

outside

the

Top

10

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofPetSuppliesPlusRank#

BrandUsage

%44%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

pet

supplyonlineshops,which

of

the

following

brandshaveyouused

inthe

past12

months?”.1Chewy17%2PetSmart38%3HollywoodFeedPetco34%Outofconsumers

who

knew

thebrand,

17%

saidtheyused

PetSuppliesPlus.ThisranksthemoutsidetheTop

10

compared

tootherbrandssurveyed

inthismarket.432%5Chuck&Don'sConcord26%625%7Pet

DepotKRISER'S25%824%83%9Pet

SupermarketKahoots23%UsageN/A1023%15

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=471,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Pet

Supplies

Plus

is

seventh

in

the

United

StatesBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofPetSuppliesPlus’consumersRank#

BrandLoyalty

%90%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Chewy2PetSmart87%26%3Petco84%4TEMU81%5MudBay76%6PetPeoplePet

SuppliesPlusPetsense75%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

pet

supplyonlineshops,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.774%74%874%9Pet

SupermarketChuck&Don's73%Outofrespondents

whohaveused

Pet

SuppliesPlus,74%

saidthey

would

usethebrand

again.LoyaltyN/A1071%16

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

are

youlikely

to

use

again

in

the

future?”;Multi

Pick;Base:n=82,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Pet

Supplies

Plus

has

a

score

of

14%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofPetSuppliesPlusRank#

BrandBuzz%57%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Chewy14%2PetSmartPetco38%332%Outofconsumers

who

knew

thebrand,

14%

saidtheyhadheardaboutPet

SuppliesPlusinthemedia.

Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.4TEMU30%5Concord28%6HollywoodFeedChuck&Don'sKahoots28%727%824%86%9Pet

DepotPet

Supermarket23%BuzzN/A1022%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=471,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consume