国产智能汽车品牌主品牌视觉识别系统【智能汽车VI】【智能汽车视觉设计】

012子品牌产品商标组合34577889排版与模板0我们为生活而设计，并始终将人文特性和情感作为核心。我们设计着每天快乐的点点滴滴。主品牌穴nio概念车服务生活方式量产车型概念车服务生活方式量产车型NIOHouseNIopowerNIoserviceNIONIOHouseNIopowerNIoserviceNIO已S日NIO已S6NIONIOP9NIOVFormulaETeamToshapeajoyfullifestyle.●TealNIOHouseCreate●Teal4040NIoserviceNIopowerAnexperiencebeyondrefuelling.●TealNIOP9生而●NocturnalBlackNIOFormulaETeamSEASON5:ANEWSTART.第五季：●Teal一个新的开始●Teal4444epcLUB超越赛道极限。●Teal●NocturnalBlack1穴nio穴nioNIOisourNIOisourvisionabrightertomxxxxxxxxxxxNNIONIO蔚来NIONIO民`'民`'Nio该图案商标是我们的主要标识。该图案商标可应用案商标的在平面上的应用以及设计规范及其使用必须按照本规范的要求使用正确的图案商标必须将图案商标置于视觉中心穴n穴n穴nio穴nio必须保持品牌商标各元素缩放一致。必须确保品牌商标相较于背景清入nio入nioNN蔚来NIO蔚来NIO蔚来NIO蔚来NIO蔚来NIO蔚来蔚来蔚来NIONNlo蔚来穴nioNIO蔚来穴n穴nsingle-partDomnedTwo-partDonnedstarpedpebbleExtrudedEnnbossedDebossedMaterialchangeTexturechangellunnintedxxxxxxxxxxxxxxxxxxxxxNIO蔚来x低价值/一次性商品精美商品/礼品<>>><<NIO蔚来<<Sunday7Sunday7CameraPhotosCalendarMessagesCameraPhotosCalendarVideosClockMapsSettingsVideosClockMapsNIOWeatherHealthAppStoreNIOWeatherHealthiTunesStorePhoneMailSafariMusicPhoneMailSafariMusic张伟Jack张伟JackNianzeng传媒总监传媒总监communicationDirectorT+86(21)86902244M+8618628512079jack.nianzeng@NIO蔚来20Building,No.56AnTuoRoad,Jiading,shanghai201805,china上海市嘉定区安拓路56号20幢2.5<>NIO.2.5<connNNNIONIOevent.ubectMe::aeze32KBJoinusforaspecialJoinusforaspecial穴nio穴nio穴nioNioNio穴niooooooa9:41AM书42%,美国加利福尼亚州圣何塞北一街3200号蔚来汽车美国分公司，subject:Messagesize:32KB张伟Johnsmith销售经理ISales&MarketingManagerT+86(21)86902244M+8618628512079NloCo.,Ltd,20Building,No.56AnTuoRoad,Jiading,shanghai201805,china上海市嘉定区安拓路56号20幢NNJohnsmithsales&MarketingManagerT+1(21)86902244M+118628512079NIOUSA,Inc.3200NorthFirststreet,sonJose,CA95134USA><Nio><Johnsmithsales&MarketingManagerT+1(21)86902244M+118628512079><Nio><NIOxNIOLenovoxNIOxNIOLenovoxNHUAWEIxNxNHUAWEIxNx穴nLenovoNiolJAC穴nLenovo必须在合作伙伴商标组合中使用品牌商标必须将蔚来品牌商标置于左侧NIOHUAWVElNIOHUAWVElLenovoLenovo穴nio蔚来活动蔚来活动蔚来活动JACxSponsoredbyHUAWEIenovoHUAWEIenovox蔚来活动蔚来活动SponsoredbyxSponsoredbyLenovoSponsordbyxxSponsoredbyNNNxNx2NIOHouseNIoNIoPowerHomeshanshanhaNIoep9NIO已S日NIoep9NIO已S日NIOS6NIOVepcLUBNIOHouseNIoPowerNIoServiceNIOLifeNIOFormulaETeamNIOS日NIOS日NIoes日蔚来蔚来8NIONIO已SS日NIoPowerHomeNIoPowerHomeNIopowerHomeNIopowerHomeNIoPowerHome必须仅使用主设计原图必须为文字商标周围留安全空间必须确保标识组合在背景下清晰可辨NIopowerNIopowerHomeHomeHomeHomeHome1/15xPowerHome1/15xPowerHome1/15xPowerHomeshanhaishanhai1/15x1/15x1/15xshanghaishanghaishanghaishanghai0.5x0.5x0.5xXXXShanghai0.5x0.5xNIONIOshanghai请勿将“BlueSky”字体用于蔚来英语文字商标hanghaihanghai请勿将图案商标与城市文字商标组合使用hanghaihanghai请勿将图案商标与城市文字商标组合使用3演绎激情和活力。演绎激情和活力。BlackBlack#000000AaAaAaAaAaAaAaAaNocturnalBlack张伟|JackNianzeng程序或品牌中脱颖而出。●Black–辅色●NocturnalBlack–辅色●NocturnalBlack–辅色4真情实感真情实感个愉悦瞬间”4.Photography><>放松安心/4.Photography<>4.Photography4.4.PhotographyOnthe-goAttitude|IndividualvscollectiveUrbanlighting&scenery|E都市性指都市环境中的正能量以及孕育于都市中><>从不同角度刻画不同时刻：一览全貌蔚来的图片主要包括xx56xxxx啄48px96px--App导航发现朋友96px48px96px48px展厅用户专区96px48px96px48px安全距离xNocturnalBlackNocturnalBlackNocturnalBlackNocturnalBlackxx733255FROMFROMShanghaiTOHangzhouTRIPDURATION65minsTRIPLENGTHCOMPLETEDISTANCESpeed:56DISTANCESpeed:56kmhGForce:0.9Gear:2420KM"..",SANJOSESANFRANCISCOTHROTTLETHROTTLEKPH4747°22’0”N|8º33’0”ZURICHCIRCUIT320320OPTKM选中信息：关键数据：VIEWERSTRACKLENGTHTEAMEFFICIENCY%TRACKLENGTHTEAMEFFICIENCY%%COMPLETED%COMPLETED公里/小时总距离公里/小时总距离WORWORLD'SMOSTPOWERFULBRAKESBuenosAirestoDestination1.7KM圆形： 206206,BTHROTTLEKPHPOWERKWTHROTTLEKPHPOWERKW20MINSDISTANCEDISTANCE420KMMINSCHARGINGLEVELSpeed:56kmhGear:245239ROUND3BuenosAiresTRACKLENGTH2.44kmROUND3BuenosAiresTRACKLENGTH2.44kmTURNSYOURTRIPFROMShanghaiTOHangzhouSANSANJOSE47°22’0”N|8º33’0”ZURICHCIRCUITZURICHCIRCUITOPTIMUMDISTANCEKMOPTIMUMDISTANCEKMKMDAYSUNTILNEXTSERVICE(AVG)%PREORDERS%%PREORDERS%INSTORE213NIO视觉识别系统第1.4版JULY201862%%%ViewerReferalFOLLOFOLLOWERSVIDEOVIEWSCHANNELS214NIO视觉识别系统第1.4版LIVEVIEWERSNIO.IOPAGEVIEWSOLIVERTURVEYOLIVERTURVEYOliverTurveyOliverTurveyPODIUMPOSITION0-600-60mphin3.2secondsNewNewRecordSetNextRace:NextRace:BuenosAires99.98%UV-REDUCTIONFILTER99.98%UV-REDUCTIONFILTERNRIDERIDEHEIGHTSUSPENSIONRESPONSEROADSURFACEMMMMMMMMMMDATATRANSFERPERSECONDSpeed:56kmhGear:2%PREORDERS%INSTORE SANFRANCISCO SANFRANCISCOMKILOKILOGRAMSM82462469 AaAaAaabcdefghijklmnopqrstu1234567890Regularabcdefghijklmnopqrstu1234567890260穴nioJoinusforaspecialNIOevent.High-PerformanceElectricFlagshipSUVàáâãäjoyful&Weaimtoshapeaforeveryonewhotthingswecreate.Tfamilyofsmart,ouelectricvehicleswientireuserexperieenjoyment88%100kmBlueSkyStandardAaAaAaabcdefghijklmnopqrstuvwxyz1234567890abcdefghijklmnopqrstuvwxyz1234567890abcdefghijklmnopqrstuvwxyzAaAaAaabcdefghijklmnopqrstuvwxyz1234567890abcdefghijklmnopqrstuvwxyz1234567890abcdefghijklmnopqrstuvwxyz1234567890BlueSkyCondensedCondensed。12345678901234567890abcdefghijklmnopqrstuvwxyz提供超越期待的全程愉悦体验。提供超越期待的全程愉悦体验。将重新定义服务用户的所有过程，为用户提供超越期待的全程愉悦体验。BlueSkyStandardComingComingChargefor15minutes.WherephysicalproductshavedigitalDNADiscoveracarcompanythatDiscoveracarcompanythatisn’tdefinedbycars.BlueSkyCondensedBlueSkyCondensedplantfacilityforthedevelopmentandproductionofWelcomeSarah,WelcomeSarah,anewday.ComingThebirthofthenew.Thebirthofthenew.Display1-LightDisplay2-LightHeader1-LightHeader2-LightLoremipsumreiporbenpubliummentrumsidit,fescit,quoC.Martur,dieminreconsvidicaetemnisquodindumutuusremorisdiisiamfurniti,nihicienertumfacitatinrem,sedeseliis.BodyCopy(Large)–LightLoremipsumreiporbenpubliummentrumsidit,fescit,quoC.Martur,dieminreconsvidicaetemnisquodindumutuusremorisdiisiamfurniti,nihicienertumfacitatinrem,sedeseliis.BodyCopy(Standard)–LightLoremipsumreiporbenpubliummentrumsidit,fescit,quoC.Martur,dieminreconsvidicaetemnisquodindumutuusremorisdiisiamfurniti,nihicienertumfacitatinrem,sedeseliis.LegalCopy–RegularCAPTIONS1–REGULAR(TRACKING100Pt)CAPTIONS2–BOLD(TRACKING100Pt)DisplayDisplay1-LightDisplay2–Light更Header1–LightHeader2–LightBodyCopy(Large)–LightBodyCopy(Standard)–LightLegalCopy–Regular●●24pt/28pt20pt/24pt14pt/18pt12pt/16pt10pt/14pt8pt/12pt7pt/10pt6pt/8pt34pt/40pt24pt/28pt18pt/22pt16pt/20pt12pt/18pt10pt/16pt9pt/12pt7pt/10pt48pt/56pt30pt/36pt22pt/26pt18pt/22pt12pt/18pt10pt/16pt9pt/12pt7pt/10pt68pt/78pt38pt/44pt30pt/36pt24pt/30pt18pt/30pt16pt/24pt14pt/18pt12pt/14pt96pt/110pt50pt/58pt40pt/48pt30pt/36pt24pt/32pt18pt/26pt14pt/18pt12pt/14pt130pt/148pt66pt/74pt52pt/60pt40pt/48pt34pt/48pt24pt/32pt16pt/20pt12pt/14pt180pt/206pt90pt/104pt72pt/84pt54pt/62pt46pt/64pt34pt/48pt16pt/20pt12pt/14pt●●22pt/28pt18pt/24pt13pt/18pt11pt/16pt9pt/14pt7pt/12pt6pt/10pt5pt/8pt30pt/40pt22pt/28pt16pt/22pt14pt/20pt11pt/18pt9pt/16pt8pt/12pt6pt/10pt43pt/56pt27pt/36pt20pt/26pt16pt/22pt11pt/18pt9pt/16pt8pt/12pt6pt/10pt61pt/78pt34pt/44pt27pt/36pt22pt/30pt16pt/30pt14pt/24pt13pt/18pt11pt/14pt86pt/110pt45pt/58pt36pt/48pt27pt/36pt22pt/32pt16pt/26pt13pt/18pt11pt/14pt118pt/148pt58pt/74pt47pt/60pt35pt/48pt31pt/48pt22pt/32pt14pt/20pt11pt/14pt162pt/206pt81pt/104pt65pt/84pt49pt/62pt41pt/64pt31pt/48pt14pt/20pt11pt/14ptNioJoinusforaspecialNioJoinusforaspecialNIOevent.ShanghaiNioJoinusforaspecialNIOevent.September21,2018ShanghaiNioJoinusforaNioJoinusforaspecialNIOevent.NioJoinusforaSeptember21,2018ShanghaiNIOisbuildingthetechnologytomakeconsumeradoptionoflevel4self-drivingcarsareality.Wewelcomeallengineersandproblemsolverswhoarepassionateaboutbuildinganautonomousfuture.A6A5A4A3A2A1●●50%/70%40%/50%30%/40%25%/35%7%/9%350pt/420pt175pt/245pt140pt/175pt105pt/140pt88pt/122pt66pt/88pt32pt/38pt24pt/32pt90%/120%45%/70%36%/50%27%/40%23%/35%6%/9%315pt/420pt158pt/245pt126pt/175pt94pt/140pt80pt/122pt60pt/88pt29pt/38pt22pt/32pt●●Joinusforax穴nioJoinusforaLMNioJoinusforaSeptember21,2018ShanghaiLMNioJoinusforaSeptember21,2018ShanghaiLMNIOJoinusforaspecialNIOevent.ShanghaiNIOisbuildingthetechnologytomakeconsumeradoptionoflevel4self-drivingcarsareality.Wewelcomeallengineersandproblemsolverswhoarepassionateaboutbuildinganautonomousfuture.●●96pt/110pt48pt/58pt40pt/48pt30pt/36pt24pt/29pt19pt/23pt9pt/11pt7pt/9pt88pt/105pt44pt/53pt36pt/44pt27pt/33pt22pt/26pt17pt/21pt8pt/11pt6pt/9ptJoyfulLeadingshouldbesettoautomatic.BodycopyshouldbesetinBlueSkyLightorRegular,andleadingshouldbesettoautomatic.Pudaemoloriasdoluptatemporruntiaderiteiursimuteeostectaquaeconsedmomaioraeanobitemasnonrerferisautliquasdolessitibus,ommost,toconsentototaconecorissiodiciommoluptasutomnimaautemquioptatianihictemquasperumautinumetavoluptatiaspe.BlueSkyStandardLight=68ptNotoSansLightat90%BlueSkyStandardLight=38ptNotoSansLightat90%=34ptLoremipsumreiporbenpubliummentrumsidit,fescit,quo.Loremipsumreiporbenpubliummentrumsidit,fescit,quo.Martur,dieminreconsvidicaetemnisquodindumutuusremorisdiisiamfurniti.Ainreconsvidicaetemnisquodindumutuusremorisnihicienertumfacitatinrem,sedeseliis.BlueSkyStandardLight=10ptNotoSansLightat90%=9ptDisplayDisplay1–BlueSkyStandardLight,68ptNotoSansLightat90%ofthesizeofBlueSky:61ptLeading–78pt高性能智能高性能智能高性能智能高性能智能高性能智能NNNNN何时使用白色/黑色的字体：高性能智能高性能智能加电比加油更方便NIoes日14mm14mm21mm21mm14mm14mm21mm21mm高性能智能14mm14mm21mm21mm高性能智能高性能智能高性能智能高性能智能高性能智能高性能智能电动旗舰SUV高性能智能电动旗舰SUV高性能智能High-PerformanceElectricFlagshipSUVHigh-PerformanceHigh-PerformanceElectricFlagshipSUVHigh-PerformanceElectricFlagshipSUVHigh-PerformanceElectricFlagshipSUVElectricFlagship299299我们是一家来自未来的汽车公司Anexperiencebeyondrefueling加电比加油我们是一家来自未来的汽车公司Anexperiencebeyondrefueling加电比加油更方便CreatePossibilities高性能智能电动旗舰SUV加电比加油更方便我们是一家来自未来的汽车公司高性能智能电动旗舰SUV加电比加油更方便我们是一家来自未来的汽车公司àáâãä1234567890Car>CarTFTTFTFTTFWFFEWFFETVGWhenever.Wherever.Whenever.Wherever.POWERMEETSPASSIOJoinJoinusforaspecialNIOevent.September21,2018ShanghaiAAMobileLivingSpace.TheTheNIOES8isahigh-performanceelectricflagshipSUV.JoyfulJoyfulDaysAhead.TheES8providesacompletelynewin-carexperiencewithitsLoungeSeat.<>288px<>288px297mm297mm210mm(shortestedge)210mm(shortestedge)297mm14mm14mm4.614mm677mm14mmmm列2880px(shortestedge)2880px(shortestedge)8800px >288px<>><<288px><<11xx288px44p44p列JoyfulLifestyleShanghaiGuangzhou加入我们,共赴一场特殊的蔚来盛宴。加入我们,共赴一场特殊的蔚来盛宴。加入我们,共赴一场特殊的蔚来盛宴。加入我们,共赴一场特殊的蔚来盛宴。JoinusforaspecialNIOevent.JoinusforaspecialNIOevent.JoinusforaspecialNIOevent.加入我们，共赴一场特殊的蔚来盛宴。JoinusforaspecialNIOevent.JoinusforaspecialNIOevent.加入我们，共赴一场特殊的蔚来盛宴。加入我们，共赴一场特殊的蔚来盛宴。JoinusforaspecialNIOevent.加入我们,共赴一场特殊的蔚来盛宴。JoinusforaspecialNIOevent.加入我们,共赴一场特殊的蔚来盛宴。JoinusforaspecialNIOevent.加入我们，共赴一场特殊的蔚来盛宴。JoinusforaspecialNIOevent.JoinusforaspecialNIOevent.加入我们，共赴一场特殊的蔚来盛宴。加入我们，共赴一场特殊的蔚来盛宴。/brandJoinusforaspecialNIOevent.September21,2018ShanghaiJoinJoinusforaspecialNIOevent.September21,2018ShanghaiJoinusforaspecialNIoevent.september21,2018shanghaiNIOisbuildingthetechnologytomakeconsumeradoptionoflevel4self-drivingcarsareality.Wewelcomeallengineersandproblemsolverswhoarepassionateaboutbuildinganautonomousfuture.NwhoarewhoareautonadopWewbtioelonoflcomemousevelevelaliofuhete lengiture.chbersandersandoutbnologdrivinytoytogmaprobdingalemlemrnconseality.solvumerumerersN ,年9月加共蔚来盛Level加共蔚来盛Level宴赴一NIO加共场特殊的蔚来盛宴。9月日Level4LevelJoinJoinusforaspecialNIOevent.September21,2018ShanghaiNIOisbuildingthetechnologytomakeconsumeradoptionoflevel4self-drivingcarsareality.Wewelcomeallengineersandproblemsolverswhoarepassionateaboutbuildinganautonomousfuture.JoinusforaspecialNIOevent.September21,2018ShanghaiNIOisbuildingthetechnologytomakeconsumeradoptionoflevel4self-drivingcarsareality.Wewelcomeallengineersandproblemsolverswhoarepassionateaboutbuildinganautonomousfuture.宴月宴月日porghaiJocalsfv.mbha共赴一场特殊的蔚来盛加我们赴一特殊蔚来宴ppeecialoicialnnuoevptNNShanghairnghai盛9AMobileLivingSpace.TheNIOAMobileLivingSpace.TheNIOES8isahigh-performanceelectricflagshipSUV.JoyfulDaysAhead.TheES8providesacompletelynewin-carexperiencewithitsLoungeSeat.AMobileAMobileLivingSpace.TheNIOES8isahigh-performanceelectricflagshipSUV.NHouseCreatePossibilities.Ajoyfullifestylebeyondthecar.AnAnExperienceBeyondRefuelling.Theworld’sfirstpowerTheworld’sfirstpowerservicesystemofit’skind.BORNBORNTOPUSHLIMITS.Thefastestelectriccarintheworld