《商务英语阅读》课程标准

PAGEPAGE1商务英语专业《商务英语阅读》课程标准一、概述（一）课程性质随着我国加入WTO,和世界越来越融为一体,世界贸易一体化使得商务在世界经济交往中显得越来越为重要。商务阅读在商务交往中特别重要，作为外语专业的学生应该具备一定的英语商务阅读的基础才能很好地适合市场需求。本课程皆在培养学生掌握一定的商务知识和经济知识，准确地把握好商务阅读的一般特点，快速、准确地理解商务文章的主题和中心意思，并为BEC证书考试打下一定的基础。（二）课程基本理念扩大学生的知识面，注重培养跨文化交际能力，通过阅读教学了解西方文化，热爱西方文化。培养学生对文化差异的敏感性、宽容性以及处理文化差异的灵活性。加强学生思维能力和创新能力的培养，有意识地训练学生分析与综合、抽象与概括、多角度分析问题等多种思维能力以及发现问题、解决难题等创新能力。在教学中正确处理语言技能训练和思维能力、创新能力培养的关系。（三）课程设计思路以学生为中心，培养其对英语阅读的兴趣，设立一种交际课堂的模式，注重培养学生的学习能力和研究能力。在教学中开展以任务为中心的（task-basedactivity）、形式多样的教学活动。在加强基础训练的同时，采用启发式、讨论式、发现以学生为中心，培养其对英语阅读的兴趣，设立一种交际课堂的模式，注重培养学生的学习能力和研究能力。在教学中开展以任务为中心的（task-basedactivity）、形式多样的教学活动。在加强基础训练的同时，采用启发式、讨论式、发现式和研究式的教学方法，充分调动学生学习的积极性，激发学生的学习动机，最大限度地让学生参与学习的全过程。引导学生主动积极地利用现有图书资料和网上信息，获取知识，并使学生在运用知识的过程中培养各种能力。本课程总学分为4学分本课程参考学时为72学时二、课程目标培养学生阅读英语报刊，文件，资料的阅读理解能力。培养具有扎实的基本功、宽广的知识面、扎实的商务专业知识、较强的表达能力和较高业务素质的复合型外语人才。1、职业知识培养目标学生通过本课程的学习，能阅读商务英语报刊，文件，资料，能储备一定的词汇量，并能使英语阅读理解能力达到一个新的高度。2、职业技能培养目标通过阅读教学了解西方文化，热爱西方文化。培养学生对文化差异的敏感性、宽容性以及处理文化差异的灵活性。加强学生思维能力和创新能力的培养。3、职业道德与情感培养目标本课程的学习有意识地训练学生分析与综合、抽象与概括、多角度分析问题等多种思维能力以及发现问题、解决难题等创新能力。在教学中正确处理语言技能训练和思维能力、创新能力培养的关系。三、内容标准项目一：BusinessLanguage商务语言MakingIntroductions介绍TelephoneManner电话语言BusinessEntertainment商务款待1．参考学时：322．学习目标：1.Inference/GeneralSenseContextClues（推论/常识）2.Contrast/AntonymClues（对比/反义）3.Restatement/SynonymClues（重述/同义）4.ExampleClues（示例）5.CauseandEffectRelationshipClues（因果关系）6.DefinitionClues（定义）Wewilldiscussthesixtypesofcontextcluesfromthisprojectaccordingtoeachtask.模块一BusinessLanguage商务语言参考学时8学时学习目标1.Inference/GeneralSenseContextClues（推论/常识）2.Contrast/AntonymClues（对比/反义）工作任务Finishreadingtwotasks,payattentiontosomelanguagepoints.相关实践知识ClueWordsbutwhileyetthoughhoweveralthoughneverthelesseventhoughconverselyinspiteofincontrastonthecontrarydespiteontheotherhandPunctuationSemicolon;

相关理论知识1.Sometimesawordorphraseisnotimmediatelymadeclearwithinthesamesentence.Relationships,whicharenotdirectlyapparent,areimplied.Thereadermustlookforclueswithin,before,andafterthesentenceinwhichthewordisused.2.Insomesentences,wewillfindtwowordswithoppositemeanings.Ifweknowthemeaningofoneword,wewillbeabletoguessthemeaningoftheotherword.拓展知识ComprehensiveReading模块二MakingIntroductions介绍参考学时8学时学习目标1.Havealookattheproperetiquetteofmakingintroductions.2.Thepracticalreadingwillenableyoutodesignabusinesscardforyourself.3.continuetolearnsomereadingskillsabouthowtoguessthemeaningofnewwordsfromcontextclues.工作任务DiscusstheRestatement/SynonymCluesandExampleClues.相关实践知识Somelanguagepoints相关理论知识RelatedBackgroundInformationHandshakeBusinesscardsEtiquetteTipsofmakingintroductions拓展知识ComprehensiveReading

模块三TelephoneManner电话语言参考学时8学时学习目标1.Learnsometipsonhowtomakephonecallspolitelyinbusinesscontexts2.Howtocopewithnativespeakerswhospeaktoofastonthephone.工作任务TheCauseandEffectRelationshipClueswillbediscussed.相关实践知识Somelanguagepoints相关理论知识Causeandeffectaretherelationshipbetweensentencesandclauses,whichare“cause”and“effect”toeachother.拓展知识ComprehensiveReading模块四BusinessEntertainment商务款待参考学时8学时学习目标1.Discussthelastcontextcluses—DefinitionClues.2.Introducesomecustomsonbusinessentertainmentandgiftgivinganddescribeanidealplaceforbusinessreceptions.工作任务Theeasiestwaytoguessthemeaningofanunknownwordisbylookingatits“definition”,whichisgiveninthesentencebyacluethatcomesrightafterorbeforeit.相关实践知识Somelanguagepoints相关理论知识ClueWordsbemeanbecalledthatisbeknownasbedefinedasbesaidtorefertoPunctuationscomma,dash—brackets

拓展知识ComprehensiveReading项目二：BusinessInvitations商务邀请BusinessDining商务用餐BusinessEtiquette商务礼仪1．参考学时：202．学习目标：1、Wewilldiscussthethreemainelementsfromthisproject.2、TheTopic3、TopicSentence:•thefirstsentence•thelastsentence•themiddlesentence•impliedmainidea3.SupportingDetails3．工作任务Inordertoreadparagraphsinthemostefficientway,areadershouldbefamiliarwiththefollowingthreemainelementsofaparagraph.模块一：BusinessInvitations商务邀请参考学时8学时学习目标1.TheTopic2.Identifythetopic—thesubjectoftheparagraph.3．Spotthetopicbylookingforawordortwothatrepeat.工作任务Tipsforusingacomputeronthejob相关实践知识TipsonChoosingBusinessInvitationsChoosingalogoChooseacomplementarystyleforyourinvitationColorCo-ordinationofyourcardChoosingthecorrectpaperqualityChoosingtherelevantcontentChoosingthebestprintingcompany相关理论知识HowtoFollowProperEtiquetteataParty拓展知识Tips&WarningsHowtoBehaveWhenInvitedtoaParty

模块二：BusinessDining商务用餐参考学时6学时学习目标1.IntroduceAmericanfoodhabitsandsometipsontablemanners.2.Continuetolearnsomereadingskillsabouthowtoidentifythemainideaofaparagraphbyfindingthetopicsentence.工作任务FindingthemainideaTopicsentenceatthebeginningTopicsentenceattheendTopicsentenceinthemiddle相关实践知识DiningcustomsinAmericaTablemanners相关理论知识AmericantablemannersStandardAmericantablesetting拓展知识Generalbehavior

模块三：BusinessEtiquette商务礼仪参考学时6学时学习目标1.Findingthemainidea2.SupportingDetails工作任务SupportingDetails相关实践知识MannersPurposeofMannersNon-VerbalLanguage相关理论知识Languagepoints拓展知识Rememberthenewwordsandexpressions项目三：BusinessCommunication商务交流BusinessCulture商务文化BeingaSmartCustomer精明消费1．参考学时：202．学习目标：ReadingSkillFocus1、Classification分类式2、Listing列举式3、Definition定义式4、Illustration例证式5.CauseandEffectRelationship因果关系式6.ComparisonandContrast比较与对比式3．工作任务Thesixpatternsabovewillbediscussedfromproject3.Wemustlearnthemandmakeintouse.

模块一：BusinessCommunication商务交流参考学时8学时学习目标1.ClassificationPattern2.ListingPattern.工作任务1.ClassificationParagraphThispatternoforganizationisusedtogrouporcategorizeinformation.Thewriterattemptstoanalyzewhereevents,ideas,orfactsfitinwithotherevents,ideas,orfacts.2.

ListingParagraphInthispattern,paragraphsareorganizedsimplytopresentfacts.Thereisreallynoparticularpatternofarrangementofthedetails.相关实践知识1.PhysicalSpace(InterpersonalDistance)2.ActiveListening相关理论知识Readingskills拓展知识PracticalReading模块二：BusinessCulture商务文化参考学时6学时学习目标1．Theunderstandingofothercoworkers’cultures2.Keepintroducingotherpatternsusedinbuildingparagraphs.工作任务TheDefinitionPattern,IllustrationPatternandComparisonandContrastPatternwillbediscussed.相关实践知识RoughEnvironmentWhyAmericanCultureisUnique相关理论知识1.Cross-culturalCommunication2.Cross-culturalCommunicationSkills拓展知识IndividualismversusCollectivism

模块三：BeingaSmartCustomer精明消费参考学时6学时学习目标1．Howtospendyourmoneywisely?2．Howtobeasmartcustomer?工作任务Getthelastparagraph-development-patterndone相关实践知识1.TestYourShoppingStyle2.WhatisaHealthyShoppingStyle?相关理论知识1．RationalAppealinAdvertising2．EmotionalAppealinAdvertising拓展知识OnlineCatalogue

四、实施建议（一）教材编写建议：1、必须依据本课程标准编写教材，教材应充分体现职业能力引领、实践导向课程的设计思想。2、