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FOUNDERSBUTTERFUL&CREAMOROUS法式轻奢烘培品牌On

January

1,2021,China's

first

store

will

be

located

in

Xintiandi,ShanghaiContinuously

dominating

the

local

lifestyle

high

weight

platform"Dianping"bread

and

dessert

list,ranking

firstAsof

Dec2023,26storeshavebeenopenedinvariousA-class

commercial

districts

such

asShanghai/Beijing/Wuhan/Chengdu/Nanjing/Hangzhou/Suzhou/Ningbo/WuxiIncluding

but

not

limited

to

A-class

commercial

district

layouts

such

as

Nanjing

Deji,Wuhan

Tiandi,NanjingIFC,ShanghaiHenglong,Chengdu

Taikouli,etc2021年1月1日中国首店落户上海新天地持续霸榜本地生活高权重平台「大众点评」面包甜品榜单第1名截止2023年12月，陆续在上海/北京/武汉/成都/南京/杭州/苏州/宁波/无锡等多地A

类商圈开业门店27家

包括不限于南京德基，武汉天地，南京IFC,

上海恒隆，成都太古里，等A类商圈布局Createmorethan

10billiontopictrafficonChinese

social

mediaplatforms

such

as"Tiktok","LittleRedBook","BStation"and"Weibo"Brandpositioningandcontinuouscreativityof

theteamenable

B&C

to

obtain

ultra-high

UGC

content

on

social

media在中国社交媒体「抖音」「小红书」「B站」「微博」等平台创造超100亿+话题流量品牌定位与团队的持续创造力使B&C

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SOCIALMEDIA

PERSONALITYAT

HOME

AND

ABROAD,NO.1

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THEBREADASIMPLE

IDEA:Whatdoesbreadlooklikewhenmadewith

highqualitybutter,flour,andseasonings?一个简单的想法：用高品质的黄油、面粉、调料，做出来的面包是什么样的?Thenamewasinspiredby

"beautifulandglamorous,"awitty

expressionofourbakeryproducts,richinbutterandcream.WHATISBUTTERFUL&CREAMOROUS?BEAUTIFUL

美丽的GLAMOROUS

迷人的BUTTERFUL&CREAMOROUS

is

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materials

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the

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amostcommonfood

in

our

daily

life,whilewe

create

B&C,

MORETHANABREAD.Itstandsfora"WHEATEDLIFESTYLE",innovated,healthyandmysteriuos.Wearejustconnectingtheword

withapiece

of

bread

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symbols=visualisation=consumer

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超级符号=可视化=贴近消费者BUTTERFUL&CREAMOROUSBrand品牌Consumer

International消费者

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经典BUTTERFUL&CREAMOROUSBRANDPOWERB&C

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flavors进口优质原料大师每日手作，多国多味PRODUCTPOWER

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社交感

氛围感拥有贴近消费者的核心感知力HAVECOREPERCEPTIONCLOSETOCONSUMERSWith

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线上流量成本越来越高UpgradeB&C流量增益

AIPL2.0

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ILP同质化内容多

点击率低没有忠诚度私域松散靠促销维持关系网红和明星的示范与分享带动普通消费者关注

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艺术感引明星&网红、

关注和打卡。专属私域，优质品牌跨界周边限定，引起好奇关注。

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