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THE
IMPACTOFTECH
ONTHEWORK
PLACE.
‘25
TheImpactofTechontheWorkplaceReport2025
CONTENTS
Foreword...............................................................
22.
02.Howistechnologyaffectingbusiness
security?................................................................
Methodology........................................................
03.Howistechnologychangingthe
31.
environmentweworkin?................................
Howistechnologyhelpingbusiness
grow?.......................................................................
Howistechnologychangingjobroles?....
43.
04.Lookingahead....................................................
13.
TheImpactofTechontheWorkplaceReport2025
FOREWORD
@
JackTurner
Editor,Tech.co
Lastyear,wepublishedthefirstTech.coannualreport,shiningalightonthetechadvancementsthatwereaiding,andailing,businessesacrosstheUS.Ofthese,there’snodoubtthattheonethatwasprovingthemostdisruptivewasAI.
Intheyearsince,thediscoursearoundAIhasevolved,andithasgonefromanemergenttechnologyto
onethatisascommonintheworkenvironmentas
emailorPowerPoint.Evenifyou’renotreachingforChatGPTonadailybasis,there’snodoubtthatthe
toolsyouareusingwillhaveAIcomponentsunder
thehood.AIhasfilledtheheadlinesoverthepast
year,andnotalwaysinapositiveway:concerns
aboutmillionsofworkersbeingreplacedbyAI,moralandlegalquestionsaboutthewaytheplatformsaretrainedonprivateandcommercialdata,andtroubleatthetopforthecompaniesthatareleadingthe
chargeintheindustry.
Butforallthisnegativediscourse,whateffecthas
AIactuallyhadonbusinesses?Asyou’llseeinthis
report,thenewsislargelypositive,althoughaswithanynewtechnology,thereisstillalotthatcompaniescanlearn.WhileAIiscentraltocurrentworkplace
trends,welookbeyondit,too.
Anotherhottopicforbusinessesinthelastyearhasbeenreturn-to-office(RTO)mandates,withthelikesofAmazonandDellrequiringsometeamstocome
backinforafull‘five-day’week.Tosaythemovehasbeendivisiveisanunderstatement,withemployeeangerculminatinginwalkoutsandresignations.
We’vegaugedthemoodonRTOmandatesin2025,askingindustryleaderswhattheirfutureplansare,anduncoveringtherealreasonswhysomanyare
downonhomeworking.Tome,themostsurprisingreasongivenforthepushbackagainstremoteworkisn’tprofitsorproductivity,butemployeewellbeing.
Thenthere’satopicthatIbelievewillbethenext
‘bigone’-the‘four-day’workweek.The‘five-day’
workweekwaspopularizedbyHenryFordjustoverahundredyearsago,isitnowtimeforthenextlogicalstepforworkers?
Weaskedbusinessleadershowlikelythismightbe…
Withover1,000USbusinessesconsulted,what
followsisadetailedanalysisofhowtechnologyisworkingacrossindustries,howitisn’t,andwherewe’reheading.
02
TheImpactofTechontheWorkplaceReport2025
METHODOLOGY
Wesurveyed1,036US-basedseniorexecutives(e.g.directors,departmentheads)andworkplacemanagersofbusinesseswith10+employees,acrossarangeofindustries,toensurethatourdatacapturedtheexperiencesandperspectivesofindividualsholdingkeyleadershiproleswithinestablishedorganizations.
Wesurveyedcompanieswith10ormoreemployees,acrossarangeofindustries,toensurethatour
datacapturedtheexperiencesandperspectivesofindividualsholdingkeyleadershiproleswithinestablishedorganizations.
Toensureanimpartialandunbiasedsample,thisreport’sdatawasgatheredthroughasurveywithparticipantsselectedviaathird-partypanel
provider,inSeptember2024.
Age:
17%
25-34
35%
35-44
26%
35-44
20%
35-44
2%
65andover
Gender:
49%
Female
51%
Male
Organizationsize(employeenumber):
61%
20%
12%
7%
10-24
25-49
50-99100andover
03
THE
IMPACTOFTECH
CHAPTER1.
ONTHEWORK
PLACE.
Howistechnologyhelpingbusinessesgrow?
、25
05
TheImpactofTechontheWorkplaceReport2025
HOWISTECHNOLOGYHELPINGBUSINESSESGROW?
Inthelastyear,therelationshipbetweentechnology
andbusinesshasgonefromstrengthtostrength,withtheoverwhelmingmajorityofbusinessleadersacknowledging
theintegralroleitplaysintheircompanies.
88%
10%
Importance
88%ofbusinessleadersrecognizethepivotalroleoftechnologyinboostingproductivity.
Investing
Almost10%ofAI-usingbusinessesarespendingover$500,000onAIperyear.
22%
44%
AIskills
ThepercentageofseniorleaderswhothinkthatAIskillsare“extremelyimportant”hasdoubledinayear(from11%to22%).
ROI
Nearly44%ofbusinessesreported“veryhigh”or“high”returnsoninvestmentfromtheirAI
initiatives.
ThiscanpartlybeexplainedbythegroundswellofAIactivitythathasexplodedoverthelast12months.In2023,themajorityofUSbusinesseswerenotusingAI,orwereonlyusingittoalimitedextent;today,
theoppositeistrue,withthenumberofbusinessesreportingextensiveAIuseshootingupby12%.
27%
Continuousgrowth
27%ofUSbusinessesstatethattheir
operationsdepartmenthasseenthemostgrowthduetonewtechnology.
73%
Marketleader
Microsoftmadesignificantgains(39%
increase)butChatGPTremainsthego-toforbusinesses(usedby73%ofbusinesses).
TheImpactofTechontheWorkplaceReport2025
06
TECHNOLOGYANDPRODUCTIVITYGO
HAND-IN-HAND
Businessleadershavegrowntodependontechnology,
whichcontinuestoplayanessentialroleintheireveryday
operations.Infact,astaggering88%ofseniorleadersrecognizethelinkbetweentechnologyandproductivity.Thispointstoa
near-totalrelianceonnewsystemstostreamlineprocesses,boostoutput,andsaveonthebottomline.
9/10seniorleadersstatetechnologyhasimprovedtheirorganization’sproductivityoverthepast12months.
Whenitcomestowhichdepartmentsarebenefitting,operationsteamsarewayoutinfrontofthepack,
with27%ofbusinessescitingoperationsasthe
areathathasseenthemostgrowthduetonew
technology.Next,aresalesteams(15%),productdevelopmentteams(14%),andhumanresourcesandcustomerservice(deadlockedon12%).Thesefindingsillustratethatkeepingupwiththelatestinnovationsisworthitsweightingold.
Ifthebusinesslandscapein2024was,inpart,
shapedbytechnology,thetechnologylandscapewasshapedbyonephenomenonaboveallelse:AI.
Overthelast12months,adoptionhasskyrocketed,
withbusinessesbigandsmallinvestingtime,money,andresourcesintoupskillingtheirworkers,exploringnewusecases,andultimatelyreapingthebenefits.Inlastyear’sreport,weintroducedGartner’sconcept
ofthe“hypecycle,”andconcludedthatAIwasatthe“peakstage.”DespitetheworldwidebuzzheraldedbytheemergenceofChatGPTinNovember2022,manybusinessleaderswereunconvincedbyitspotential.
Lastyear,themajorityofbusinessesweren’tusing
AIatall,orwereusingittoalimitedextent.Today,
just15%ofthebusinesseswesurveyedreportedthatthey’reyettojumponthebandwagon.
It’sanincredibleturnaroundthatisunderscoredby
theheadlines:theincreasingnumberofbusinesseslayingofftheiremployeesinfavorofautomation;theoutragedartistsfightingtoprotecttheintegrityof
theirwork;andthefranticcompetitionofcompaniesstrivingtowinthemodernspacerace.
TheImpactofTechontheWorkplaceReport2025
07
58%
pressurefromcompetitors
41%
pressurefrominvestors
30%
pressurefromstakeholders
WHOISPUSHINGFORAIIMPLEMENTATIONANDWHY?
What’sstrikingisthatthisvalueisrecognizedbothinthe
boardroomandacrossthebusiness.ThisprovesthatAIisnotjustperceivedasacrediblemeanstoboostROI;staffalsoappreciateitspotentialtoimprovework-lifebalance–inotherwords,anessentialbusinesstool.
Intermsofwherethepressuretoimplementitis
comingfrom,aclearpictureemergesfromour
research:Mostcompanies(58%)areconcernedthat,iftheydon’tinvestinAI,they’llgetleftbehind.Acrossthebusinessworld,there’sasharedrecognitionthatAIisaninevitability,andanyonedraggingtheirfeet
willsuffertheconsequences.
Otherfactorsincludepressurefrominvestors(41%)andshareholders(30%).Whateverthereasonmaybe,however,mostseniorleaders(61%)concurthatAIhasimprovedtheirwork-lifebalance,withonly
afractionstatingotherwise.
TheImpactofTechontheWorkplaceReport2025
HOWAREORGANIZATIONSUSINGAI?
HowhastheimplementationofAItoolsaffectedyourwork-lifebalance?
MostsurveyedrespondentsaremainlyusingAI
forwritingtasks,suchasemails,reports,and
presentations(43%).Alongsidethis,businessesareusingitfordataanalysis(37%),customersupportandchatbots(33%),anddesigntasks,suchascreating
imagesandgraphics(25%).
Comparedwithlastyear,weobservedasignificantincreaseinAIadoptionforwritingtasks(17%)andcustomersupportandchatbots(14%).Coincidingwithageneralsurgeinadoptionacrossthe
workplace,thissuggeststhattheseusecasesareabigpartofAI’sperceivedvalue.
2%I’mnotsure2%Significantlyworsened3%Slightlyworsened.33%Noeffect38%Slightlyimproved23%Significantlyimproved
08
TheImpactofTechontheWorkplaceReport2025
09
WhatdoesyourorganizationuseAIfor?[top4answersfrom2024,YoYdifference]
2024
2023
43%
37%
32%
26%
Dataanalysis
Writingtasks(e.g.emails,reports,presentations,etc.)
33%
19%
Customersupportandchatbots
Atthesametime,it’sagreatwaytoimprove
customersatisfactionbystreamliningthecustomerserviceworkflow.Gonearethedaysoflengthy
on-holdqueues;chatbotscanresolvemanyqueriesthemselves,orintelligentlyroutecustomerstotherightpersonfortheirspecificneeds.
Thebenefitsareclearforbothbusinessesand
employees.GenerativeAImodelscanspinupwrittencontentfromapromptinjustseconds,andcanbe
usedforarticles,productdescriptions,andothermarketingmaterial.
25%
19%
Designtasks(e.g.creatingimages,graphics,etc.)
TheImpactofTechontheWorkplaceReport2025
WHATDOESBUSINESSES’AISPENDINGLOOKLIKE?
OuranalysisrevealsthatAIspendinghasmovedbeyondmere
experimentationandtowardsstrategicinvestment.Thisissupportedbythefactthat,onaverage,two-thirdsofbusinessesarespending
atleast$10,000onhoningtheirstrategies,withover20%
spendingbetween$50,000and$100,000.
32%
32%
Towhatextentisyourorganizationseeingatangible
11%
6%
returnoninvestmentfromitsspendonAItools?
For9%ofbusinesses,meanwhile,theirannualoutlayexceeds$500,000.Lastyear,two-thirds(67%)of
businessleadersconfirmedthatAItoolswerenot
usedatall(34%)ortoalimitedextent(33%)intheirworkplaces.Thepicturestandsinstarkcontrasttotheonepaintedbyourfindingstoday,anditis,asdiscussed,drivenbythepressuresofcompetitors,shareholders,andinvestors.
AndwhataboutROI?Wecanrevealthemajorityof
businessessurveyed(44%)reportedeither“very
high”or“high”returns,withapproximatelyone-
third(32%)recordingreturnsthatalignedwiththeirexpectations.Just17%ofbusinesseswereleft
unsatisfied.Shareholdersandinvestorswillbehighlyencouraged;forthemostpart,theirexpenditureis
12%
8%
bearingfruit.
Verylow
Low
Neutral
High
Veryhigh
I’mnotsure
10
TheImpactofTechontheWorkplaceReport2025
11
HOWAREBUSINESSESSAFEGUARDINGTHEIRINVESTMENTS?
There’salotofriskinvolvedinfinancingarelativelyunknown
quantity.So,whatarebusinessesdoingtomakesuretheir
investmentspayoff?ThesuccessofanAIstrategypartly
dependsononboarding.Inotherwords,whetherornota
businessistrainingitsstafftogetthemostoutofthesetools.
Oursurveyfoundthatjustoverhalfofbusinessesare.
However,theresultshighlightastriking
connectionbetweenROIandcompaniesthattrain
theiremployeesonAI,with74%ofbusinesseswitha“substantial”ROIalsoconductingtrainingonAI
tools.Meanwhile,ofbusinesseswitha“verylow”ROI,only24%aretrainingtheiremployeestouseit.
Thesefindingswouldsuggestthatarewarding
AIstrategyhingesonaskilledworkforce.Moreover,withthetechnologyinitsrelativeinfancy,moving
swiftlytoeducateemployeescouldyieldbigrewardsforbusinesseslookingtoimproveontheirbottomline.
TheImpactofTechontheWorkplaceReport2025
WHICHTOOLSARETHEMOSTPOPULAR?
MicrosoftCopilot(formerlyBingAIChat),isusedby59%ofbusinessesthatreportedusingAI,whileGeminicomesinnextwith36%,followedbyClaude(11%),andJasper(8%).
Intermsofperformanceyear-on-year,theplatformshadcontrastingfortunes.ThebigwinnerisCopilot,
turnaroundisitsincreasingincorporationinto
otherMicrosoftproducts,includingitsOfficesuite.Bycontrast,Geminihadaturbulentyear,witha
rebrandinMarch2024precedinganumberof
newsworthyhallucinations,includingaseriesof
AI-generatedimagesthatweredeemedoffensive.
It’sdifficulttospeculatewhatpromptedthemodestfluctuationsthatotherplatformsexperienced.It
couldsimplybethecasethattheprominenceofChatGPTandMicrosoftCopilothasmomentarilypushedotherproviderstothemargins.And,as
humanbeingsarecreaturesofhabit,overhaulingthisdistanceislikelytobeanuphillstruggle.
WithalotofactivityintheAIspace,thebigquestionis–whichistheplatformofchoiceamongbusinesses?Theansweris,resoundingly,ChatGPT,with74%ofsenior
leadersreportingthattheircompanyusestheinfluentialgenerativeAIengine.
whichrecordeda38%increaseinusageamong
businesses.Gemini,however,fellby12%.Thepeople’schoice,ChatGPT,enjoyedan8%increase,further
consolidatingitsmarketdominance.
WhichAItool(s)doyouuseatwork?YoYcomparison.20232024
73%
WhenitcomestoAI,first-moveradvantageevidentlymatters.ApossibleexplanationforCopilot’sdramatic
65%
We’restillverymuchintheearlydaysofthisstageofAI,butitwilltakeamonumentalefforttounseatChatGPTasthingsstand.
48%
36%
21%
10%11%
9%8%
59%
ChatGPT
MicrosoftCopilot(formerlyBingAIChat)
Gemini(formerlyGoogleBardAI)
ClaudeAI
JasperAI
12
THE
IMPACTOFTECH
CHAPTER2.
ONTHEWORK
PLACE.
Howistechnologychangingjobroles?
、25
TheImpactofTechontheWorkplaceReport2025
14
AIalsoredefinesroles
AIreplacingsomeroles
AIismorelikelytoredefinejobrolesthanwipethemoutaltogether,asthevastmajorityof
businessesaren’tplanningtoreplaceworkerswiththetechnologyanytimesoon.
14%ofbusinessesusingAIhaveadmittedthatithasmaderolesobsoleteasaresult.
HOWISTECHNOLOGYCHANGINGJOB
ROLES?
Cutsduetorestructuring
38%ofbusinesseswesurveyedwhohave
recentlycutstaffdidsoduetoorganizationalrestructuring,comparedtoonly12%that
weredrivenbyautomationandtechnologicaladvancements.
AIadesirableskill
AIaptitudehasbecomeadramaticallymoreimportantconsiderationforhiringmanagers,with46%ofseniorleaderscurrentlyvaluingtheskillas“veryorextremelyimportant”
in2024.
KEYFINDINGS
AstheAIrevolutionmarcheson,thejobmarketcontinues
tobeimpactedinmultifacetedways,raisingunderstandable
concernsaboutfuturecareerstability.Yet,whileconversationsaroundAI’s‘job-stealingpotential’seemtohavetakencenter
Generationaltechuse
Whileolderemployeesaremorelikelytorelyontraditionaltoolslikelandlinephonesandemailstocommunicate,MillennialsandBabyBoomersbothuseanaverageofsixformsof
technologyintheworkplace.
stage,oursurveyresultssuggestthattheseanxietiesmaybeoverblownatthismomentintime.
Ourdataalsopointstoaninterestingshiftin
employerpreferences.WhileskillslikeAIanddata
analysisarerapidlygrowingindemand,thechangingtechnologicallandscapeisalsocementingthe
importanceof‘nonreplaceable’softskillssuchas
communication,timekeeping,andproblem-solving.AstoolssuchasChatGPTandGeminibecome
essentialformanyworkers,generativeAIisalso
shapingthewaysbusinessescommunicate,paving
AIforwritingtasks
thewayforinterestingdiscussionsaround
consumertrustandthevalueoforiginalcontent.
ThemostcommonwaybusinessesareusingAIin2024istostreamlinewritingtaskswith43%ofrespondentscurrentlyusingthetechnologyforthispurpose.
ButAIisfarfromtheonlytechnologybeingused
byworkers.Fromvideoconferencingtotask
management,employeescurrentlyrelyonawide
rangeofsoftwareinthemodernworkplace.And
despiteoldergenerationsoftenbeingthoughtofaslesstech-savvythantheiryoungercolleagues,theresultsofoursurveyhintatadifferentreality.
TheImpactofTechontheWorkplaceReport2025
15
DESPITETHERISEOFAI,MOSTBUSINESSESSTILLVALUEHUMANS
TheastronomicalriseofAItechnologyinrecentyearshas,understandably,leftworkersconcernedaboutfuturejob
security.
Thesefearsaren’tunfounded,withlargecompaniessuchasGoogleandSalesforcemakingmovesto
replaceworkerswithAIin2024,andmanysmallerenterprisesfollowingsuit.AIleadersthemselveshavestatedthetechnologywillleadtothelossofmillionsofjobs.However,whileAI’simpactontheworkforceisundeniable,ourfindingsrevealthatfearsmaybewildlyoverblown.
Accordingtooursurvey,thereisindeedacorrelationbetweenabusiness’sdeploymentofAIandthe
redundancyofcertainroles.Specifically,outofthe
businesseswesurveyedthatrecentlyampeduptheirAIusein2024,14%admitthatcertainroleshave
becomeobsoleteasaresult.Thisisa6%jumpfromlastyear.
However,beforealarmbellsstarttoring-there’sa
majorcaveat.WhiletheuseofAIintheworkplaceisskyrocketing-with17%morebusinessesclaiming
thattheyusethetechnologytoa“significantextent”comparedtolastyear-thisadoptionisn’tatall
proportionaltothenumberofjobsbeinglost.
Infact,thevastmajorityofbusinesseswesurveyedthatrelyheavilyonAIaren’tplanningtoletgoof
workersanytimesoon,suggestingthatemployersstillvaluehumanlaboroverhigh-techalternatives.ThedataalsounderscoresthefactthatasAI
becomesmorecommonplace,thetoolsaremorelikelytoredefinejobroles,thanstampthemoutaltogether.
6%
growthinAIjobreplacement
17%
growthinorganisationsusingAItoa“significantextent”
TheImpactofTechontheWorkplaceReport2025
16
BUSINESSESARE
PLANNINGTOBACKFILLROLESREPLACEDBY
AUTOMATION
Layoffshavecontinuedtofeatureheavilyinthe2024newscycle,asmajoremployersscaledowntheirworkforcetocutcosts.
WithcompanieslikeSantanderandSiemensrampinguptheirtechnologyspendingtostreamlinetasks
previouslycompletedbyhumans,automationiscommonlycitedasthemajorculpritofjoblosses.
However,theresultsofoursurveyshowadifferent
story.Only12%ofbusinessesthatrecentlychosetocutstaffdidsoduetoautomationandtechnologicaladvancements.Instead,internalfactorsprovedto
besignificantlymoreprevalent,with38%layingoffworkersduetoorganizationalrestructuring,and13%duetoacquisitions.
Butwhataboutthecompaniesthatdidcite
automationastheirbiggestreasonforaxingstaff?
Accordingtoourfindings,thesuccessratesofthese
strategyshiftsarelimited.Outofthecompaniesthathavereducedtheirworkforceduetoautomationandtechnicaladvancements,thevastmajority(78%)plantoresumehiringeffortsinthefuture.Withinthis
cohort,41%ofbusinessesplantocarryout“minimalbackfilling,”while11%aimtofullyrestoretheir
workforcetopre-layoffnumbers.Theseresponsesprovidehopeforthefutureemploymentlandscape,aseventhoughautomationhasthepotentialto
escalatejobreductions,onlyasmallnumberof
businessesarecurrentlypursuingthisstrategy.Thedataalsosuggeststhatbusinessesshouldthink
twicebeforereplacinghumanlaborbyautomating
processes,asthey’lllikelyenduphavingtorehirefortheserolesinthefutureanyway.
11%
Fullbackfilling
22%
Noplanstobackfill
15%
Significantbackfilling
11%
Partialbackfilling
41%
Minimalbackfilling
Doesyourorganizationplantobackfillthepositionslostinthepast12months?[filtered:onlyrespondentswhoseorganizationsarereducingheadcountdue
toautomationandtechnologicalchange]
TheImpactofTechontheWorkplaceReport2025
17
TECHSKILLSAREBECOMINGMOREVALUED
Softskillshavealwaysbeenheldinhighregardbyemployers,andthisisnodifferentin2024.
Rateeachskillbasedontheirimportanceforhiring:
Communication
56%
33%
9%
Problem-solving
50%
38%
8%
Timemanagement
44%
40%
13%
Dataanalysis
34%
36%
21%
7%
Networking
35%
38%
19%
6%
Multilingualism
16%
17%
25%
22%
19%
AIexpertise
22%
24%
24%
17%
14%
NotimportantatallSlightlyimportantModeratelyimportantVeryimportantExtremelyimportant
Financialliteracy
30%
34%
23%
10%
Peoplemanagement
38%
38%
19%
Whenweaskedseniorleaderswhatskillsthey
prioritizewhenhiringrecruits,communicationand
problem-solvingemergedasthemostimportant
answers-with100%ofbusinessesrankingthe
formercharacteristicas“important,”and99%placingthelattertraitinthesamecategory.
Yet,whiletraditionalskillsremainparamount,
oursurveyrevealedthatthere’salwaysroomfor
ne
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