高三英语阅读理解(时文广告)技巧(很有用)及练习题及解析

高三英语阅读理解(时文广告)技巧(很有用)及练习题及解析一、高中英语阅读理解时文广告类1．阅读理解

Stillseekingadestinationforyourweekendbreak?Therearesomeplaceswhichareprobablyamerewalkawayfromyourcollege.

King'sArtCentre

AdayattheCentrecouldmeanavisittoanexhibitionoftheworkofoneofthemostinterestingcontemporaryartistsonshowanywhere.Thisweekendseestheopeningofanexhibitionoffourlocalartists.

Youcouldattendaclassteachingyouhowtolearnfromthemasters'orgetmorecreativewithpaint—freeofcharge.

TheCentrealsorunstwolifedrawingclassesforwhichthereisasmallfee.

TheBotanicGarden

TheGardenhasover8,000plantspecies；itholdstheresearchandteachingcollectionoflivingplantsforCambridgeUniversity.

ThemultibranchedTorchAloehereisimpressive.TheAfricanplantproducesredflowersabovebluegreenleaves,andisnotonetomiss.

GettothedisplayhousetoseeDionaeamuscipulaaplantmorecommonlyknownastheVenusFlytrapthatfeedsoninsectsandothersmallanimals.

TheGardenisalsoaplaceforwildlifeenthusiasts.Lookforgrasssnakesinthelake.Asnakecalled‘HissingSid'isregularlyseenlyingintheheatofthewarmsun.

Byron'sPool

ManystoriessurroundLordByron'stimeasastudentofCambridgeUniversity.

Arrivingin1805,hewrotealettercomplainingthatitwasaplaceof"messanddrunkenness".However,itseemsasthoughByrondidmanagetopassthetimepleasantlyenough.I'mnotjusttalkingaboutthepetbearhekeptinhisrooms.Hespentagreatdealoftimewalkinginthevillage.

ItisalsosaidthatonoccasionByronswamnakedbymoonlightinthelake,whichisnowknownasByron'sPool.AcoupleofmilespastGrantchesterinthesouthCambridgeshirecountryside,thepoolissurroundedbybeautifulcircularpathsaroundthefields.Thecriesofinvisiblebirdsmakethetripalovelyexperienceandonthewayhomeyoucandropintothevillageforafternoontea.Ifyoudon'ttrustme,thenperhapsyou'lltakeitfromVirginiaWoolf—overacenturyafterByron,shereportedlytookatriptoswiminthesamepool.（1）Accordingtothepassage,thereisasmallchargefor______.A.

seeinganexhibition

B.

learninglifedrawingC.

workingwithlocalartists

D.

attendingthemasters'class（2）"TorchAloe"and"VenusFlytrap"are______.A.

commoninsects

B.

rarelyseensnakes

C.

impressiveplants

D.

wildlife-enthusiasts（3）InthepassageByron'sPoolisdescribedasalake______.A.

ownedbyLordByron

B.

surroundedbyfieldsC.

locatedinGrantchester

D.

discoveredbyVirginiaWoolf（4）Whatisthepassagemainlyabout?A.

UnknownstoriesofCambridgeUniversity.

B.

Thecolourfullifeinthecountryside.C.

Awaytobecomecreativeinart.

D.

Someplacesforweekendbreak.【答案】（1）B（2）C（3）B（4）D【解析】【分析】本文是一篇应用文，介绍了几处周末度假的好去处。（1）考查细节理解。根据King'sArtCentre部分中的“TheCentrealsorunstwolifedrawingclassesforwhichthereisasmallfee.”该中心还开设了两门素描课，费用不高，可知，学习写生需要一点小费用。故选B。（2）考查细节理解。根据TheBotanicGarden部分中的“Themulti-branchedTorchAloehereisimpressive.”这里的多枝火炬芦荟令人印象深刻；及“GettothedisplayhousetoseeDionaeamuscipula,aplantmorecommonlyknownastheVenusFlytrapthatfeedsoninsectsandothersmallanimals.”去陈列馆看一看舞水莲，一种通常被称为捕蝇草的植物，以昆虫和其他小动物为食，可知，TorchAloe是给人印象深刻的植物，VenusFlytrap则是一种以昆虫和其他小动物为食的植物。由此可知，TorchAloe和VenusFlytrap是两种给人印象深刻的植物。故选C。（3）考查推理判断。根据Byron'sPool部分中的“AcoupleofmilespastGrantchesterinthesouthCambridgeshirecountryside,thepoolissurroundedbybeautifulcircularpathsaroundthefields.”在剑桥郡南部的格兰切斯特(Grantchester)乡村，几英里外的池塘周围环绕着美丽的圆形小径，可推知，Byron'sPool是被田野环绕的湖。故选B。（4）考查主旨大意。根据第一段中的“Stillseekingadestinationforyourweekendbreak？Therearesomeplaceswhichareprobablyamerewalkawayfromyourcollege.”还在为你的周末假期寻找目的地吗?有些地方离你的大学可能只有几步之遥，可知，本文所描述的是给读者提供一些可在周末休闲的去处。故选D。【点评】本题考点涉及细节理解，推理判断和主旨大意三个题型的考查，是几则广告。要求考生在捕捉细节信息的基础上，进一步根据上下文的逻辑关系，进行分析，推理，概括和归纳，从而选出正确答案。2．阅读理解

"MuseumoftheWorld"TravelPlan

Here'sthetravelplanforsomeofthemoreunusualmuseumsonour"MuseumoftheWorld"tour.I'llsendyouthefullitinerary(行程)nextweek.TheMuseumofBadArt(MOBA)(BostonUSA)showswhatitdescribesas"arttoobadtobeignored".Themuseumhopestobringtheworstofarttothewidestpossibleaudience.Aspartofthevisit,we'llbeshownsometrulyawfulportraits,landscapesandsculptures.

TheDevil'sRopeMuseum(inMclean,Texas)andTheKansasBarbedWireMuseum(inLacrosse,Kansas)bothclaimtohavethebestbarbed(有刺的)wirecollections,tellingthestoryofthewire'sroleinthedevelopmentofAmerica.We'llbevisitingbothofthese.

TheWashingtonBananaMuseum(Auburn,Washington,USA)contains4,000objectsrelatedtothehistoryofwhatthemuseumdescribesas"theworld'smostperfectfruit."Duringaguidedtouraroundthemuseum,we'lllearnallsortsofinterestingthings,suchasthefactthatbananaswereintroducedtotheUSAin1878inthesameexhibitionasAlexanderGrahamBell'stelephone,andthatbananaisnowtheUS'snumber-onesellingfruit.

TheHairMuseum(Avanos,Turkey)islocatedinacaveinCappadocia,inCentralAnatolia.Itcontains16,000samplesofpeople'shair.You'llbeofferedachancetoaddyourownhairtothecollection.Laterintheyear,themuseummanagerselects10donorstoattendapotteryworkshop.

TheHairMuseum(Avanos,Turkey)islocatedinacaveinCappadocia,inCentralAnatolia.Itcontains16,000samplesofpeople'shair.You'llbeofferedachancetoaddyourownhairtothecollection.Laterintheyear,themuseumcuratorselects10donorstoattendapotteryworkshop.Ifyou'reoneofthem,you'llbeinvitedtostayinhisguesthouse.（1）WhatdothesefourMuseumshaveincommon?A.TheyarealllocatedintheUSAB.Theyacceptexhibitsdonatedbyvisitors.C.Theyexhibitthethingswithalonghistory.D.Theyshowsomeoddthingsaroundtheworld.（2）WhatdoesTheMuseumofBadArt(MOBA)show?A.Completecollectionsofbarbedwire.B.Alargenumberofsamplesofpeople'shair.C.Somereallyterriblebutnoticeableartworks.D.Somebeautifulportraitsdrawnbyfamouspeople.（3）WhywasAlexanderGrahamBell'stelephonementionedinparagraph4?A.Toexplaintheoriginofbananas.B.Toarousevisitors'interestinthemuseum.C.Toemphasizetheimportanceoftheexhibition.D.Tocomparethevalueofbananasandtelephones.【答案】（1）D（2）C（3）B【解析】【分析】本文是一篇应用文，介绍了以世界各地的著名博物馆为看点的旅行路线，以及各博物馆的特色。（1）考查细节理解。TheMuseumofBadArt提到该博物馆展出的是“awfulportraits,landscapesandsculptures.”可怕的肖像、景观和雕塑。TheWashingtonBananaMuseum展出的是最完美的水果，TheDevil'sRopeMuseum展示的是绳索，TheHairMuseum展示是人的头发，由此可判断四家博物馆展示的收藏品都很奇怪，故选D。（2）考查细节理解。根据

第一段中的“TheMuseumofBadArt(MOBA)(Boston,USA)showswhatitdescribesas‘arttoobadtobeignored’.”坏艺术博物馆中展示的藏品都太可怕了，让人难以忽视；以及“we'llbeshownsometrulyawfulportraits,landscapesandsculptures.”，在这个博物馆中会看到真正可怕的肖像、景观和雕像。故选C。（3）考查推理判断。根据第四段中的“thefactthatbananaswereintroducedtotheUSAin1878inthesameexhibitionasAlexanderGrahamBell'stelephone”，香蕉与1878年引入美国，与贝尔的电话在同一展览中，贝尔的电话是非常著名的发明，将香蕉与电话一起提到可以说明香蕉的重要性和其历史，从而引起游客的兴趣，故选B。【点评】本题考点涉及细节理解和推理判断两个题型的考查，是一篇介绍类阅读，考生需要准确捕捉细节信息，并根据上下文进行逻辑推理，从而选出正确答案。3．阅读理解ThingstodoinCaboCorrientes,Jalisco,Mexico

MajahuitasIslandTour

Duration:6h30m

LetyourselfbespoiledbythenatureintheMajahuitasIsland(NaturalReserve)whileyoudodifferentbeachandseaactivities,suchasSnorkeling(潜游),Kayak(划独木舟)Tourandmore.Eightdeliciousoptionsfromourmenuwillpleaseyourtasteduringlunchtime,alsoyourfavoritedrinkwillbepreparedinourbar.

LasMarietasEcoDiscovery

Duration:6h

Snorkel,swim,andkayakthroughthebeautifulrockformationsaroundtheMarietasIslands.BelovedbyJacquesCousteaufortheirrichmarinelifeandclearwaters,thisunderwaterplaygroundisanidealplacetospendtheafternoon.

Followupyoursnorkelingadventurewithaguidedkayaktrip.Learnabouttheislands'geologicpastandkeepyoureyespeeledformigratingwhalesandplayfulgroupsofdolphins.Backontheboat,haveatastydeli-stylelunchfeaturingdelicioussandwichesandsalads,orkickbackwithadrinkfromtheopenbarwhileyourcrewsetacourseforyourreturntoport.

Yelapa&MajahuitasCatamaranTour

Duration:7h+

SetsailfromPuertaVallartaaboardaluxuriouscatamaranwiththevastPacificOceanaheadandarefreshingseabreezesurroundingyou.SpendyourmorningsnorkelingandexploringthepeacefulcoveofMajahuitas.Thiscoralreefandtropicalfish-filledcoastlineisonlyaccessiblebyboat,makingitoneofPuertoVallarta'sbest-kepthiddentreasures.

SayulitaEscape

Duration:3h

HoponapowerfulUTV(utilitytaskvehicle)toexploreSayulita,ahipandrelaxedbeachtownnotfarfromVallarta.Rideovermuddybackroadsandariverbedtoreachthesmallcommunityfamousforitslaid-backatmosphere.Soonafterhittingthemainroad,yourguideturnsontooneofthedustyforestpaths.Passbyfarms,fields,andariverbedbeforereachinganisolatedbeach.Whenyouareready,apicniclunch,openbar,andknowledgeablecrewawaityourreturntothecatamaran.（1）Whichtourlastslongest?A.

SayulitaEscape.

B.

MajahuitasIslandTourC.

LasMarietasEcoDiscovery.

D.

Yelapa&MajahuitasCatamaranTour.（2）HowdoesthetourSayulitaEscapedifferfromtheotherones?A.Itincludesfoodanddrinks.B.Itsactivitiesaremainlyheldontheland.C.Itcoversavarietyofoutdoorwaterrides.D.Itoffersafreeguide.（3）WhatcantouristenjoyonthetourLasMarietasEcoDiscovery?A.Speedingaboatontheirown.B.Playingwithwhalesanddolphins.C.Observingthehistoryofrockformations.D.Joininginamazingunderwateractivities.【答案】（1）D（2）B（3）D【解析】【分析】本文是一篇应用文，介绍了游客能够在墨西哥的CaboCorrientes参加的一些旅游活动。（1）考查细节理解。根据Yelapa&MajahuitasCatamaranTour部分中“Duration:7h+”持续时间:7小时以上，以及分析各个活动的持续时长可知，Yelapa&MajahuitasCatamaranTour历时七个多小时，历时最长，故选D。（2）考查细节理解。根据SayulitaEscape部分中的“HoponapowerfulUTV(utilitytaskvehicle)toexploreSayulita,ahipandrelaxedbeachtownnotfarfromVallarta.”跳上一辆强大的UTV(实用任务车)去探索Sayulita，一个离瓦亚尔塔不远的时尚休闲的海滨小镇。以及分析其他活动可知其他活动均以水上活动为主，只有这个旅行团是驾车旅行，主要在陆地上活动，可知SayulitaEscape的特别之处在于它的活动主要在陆地上举行。故选B。（3）考查细节理解。根据LasMarietasEcoDiscovery部分中的“Snorkel,swim,andkayakthroughthebeautifulrockformationsaroundtheMarietasIslands.”在美丽的马里塔斯群岛周围的岩层中潜水、游泳和划独木舟。可知，游客可在这次活动中享受很多水下活动，故选D。【点评】本题考点涉及细节理解题型的考查，是一篇介绍类阅读，考生需要准确捕捉细节信息，并结合题目要求，从而选出正确答案。4．阅读理解

Dearyoungpoets,TIMEForKidshasachallengeforyou:WritearhymingpoemandenteritintheTFKPoetryContest.Itmustbeapoemthatdoesnotcopyanotherpoet'sworks.

Howtoenter:Thiscontestwillbegin12pmonApril14,2019andwillend12pmonJune14,2019.Toenteronline,visit/2019poetrycontestandfollowinstructionstosubmitthefollowing:(a)anoriginalandpreviouslyunpublishedpoem;(b)theentrant'sfirstnameonlyande-mailaddress;(c)aparent'se-mailaddress.Limitoneentryperpersonore-mailaccount.

Judging:AllentrieswillbejudgedbypoetKennNesbitt,basedonthefollowingcriteria:creativityandoriginality(50%),useoflanguageandrhyme(25%)andappropriatenesstocontesttheme(25%).Winnerswillbenotifiedbye-mailduringthemonthofJulyandmustrespondwithinfivedays.

Eligibility(参赛资格)：OpentolegalcitizensoftheUnitedStateswhoareprimaryschoolstudentsandare8to13yearsoldattimeofentry.

Prizes:Ourjudgewillselectfoursemifinalists,fromwhomonegrand-prizewinnerandthreefinalistswillbechosen.Theonegrand-prizewinnerwillreceiveanonlineclassvisitfromKennNesbitt.AllthesemifinalistswillreceiveasignedcopyofBigfootIsMissing,whichisworthabout$275.Thesemifinalists'poemswillbepublishedat.（1）HowlongwillthePoetryContestlast?A.

Onemonth.

B.

Twomonths.

C.

Threemonths.

D.

Fourmonths.（2）WhatdoesthePoetryContestvaluemost?A.Whetherthepoemisnovel.B.Whetherthepoemishumorous.C.WhetherthepoemiswritteninrhymeD.Whetherthepoemissuitableforthecontesttheme.（3）Whatcanthefinalistsget?A.A$275bonus.B.Anonlineclassvisit.C.Thepositionofassistanteditor.D.AsignedcopyofBigfootIsMissing.【答案】（1）B（2）A（3）D【解析】【分析】本文是一篇应用文，介绍了一项由TIMEForKids举办的诗歌比赛：如何参赛，如何评判，参赛者资格，如何评选获奖等相关信息。（1）考查细节理解。根据第二段中的“Thiscontestwillbegin12pmonApril14,2019andwillend12pmonJune14,2019.”本次比赛将于2019年4月14日下午12点开始，2019年6月14日下午12点结束。可知，此次比赛历时2个月。故选B。（2）考查细节理解。根据第三段中的“AllentrieswillbejudgedbypoetKennNesbitt,basedonthefollowingcriteria:creativityandoriginality(50%),useoflanguageandrhyme(25%)andappropriatenesstocontesttheme(25%).”所有参赛作品将由诗人KennNesbitt根据以下标准进行评判:创造力和原创性(50%)，语言和韵律的使用(25%)和主题的适当性(25%)。可知，创新性占据50%，可以推断出此次比赛看重创新性。故选A。（3）考查细节理解。根据最后一段中的“AllthesemifinalistswillreceiveasignedcopyofBigfootIsMissing,whichisworthabout$275.Thesemifinalists'poemswillbepublishedat.”所有的半决赛选手都会收到一份签名版的《大脚怪》，价值约275美元。半决赛选手的诗作将在上发表。参加半决赛的选手包含决赛选手，故选D。【点评】本题考点涉及细节理解题型的考查，是一篇介绍类阅读。考生需要准确捕捉细节信息，并结合题目要求，从而选出正确答案。5．阅读理解WhizzfizzingFestival

Oneofthe"HomeCounties"tothenorthandwestofLondon,BuckinghamshireisknownfortherollingChilternHills,itsprettyvillages,andthemuch-lovedchildren'sauthorRoaldDahl.

ThewriterwhopennedCharlieandtheChocolateFactory,TheWitches,MatildaandTheBigFriendlyGiantisthei9nspirationfortheWhizzfizzingFestival–whichwilltransformthemarket-townofAylesburyintoallkindsofmusic,colourandfunonSaturday,1July.

FormerlyknownasTheRoaldDahlFestival,thisyear'seventwillcelebrateabroadrangeofchildren'sfilmsandbringtolifesomeofitsbest-lovedcharacters–fromAliceinWonderlandandtheGruffalatoTheBigFriendlyGiantandHarryPotter.

Thingstoseeanddo

Thefunandfestivalsstartat11a.m.withacolourfulchildren'sparade.Morethan650localschoolchildrenandteachers,manyinfancydress,willmarchthroughthetowncarryinggiantcarnivalpuppets(木偶),withthousandsofaudiencesliningthestreetstowatch.

Theparadewillbefollowedwitharangeofchild-friendlyactivitiesandworkshopsheldinvenuesacrossthetown.

Don'tbelatefortheMadHattersTeaPartyintheBucksCountyMuseum,catchasplendidscreeningofaRoaldDahlmovieintheOldCourtHouse,andwatchleadingchildren'sauthors,includingJulianClary,givereadingsintheMarketSquare.

CBeebies'children'schefKatyAshworthwillonceagainbecookingupastormwithherinter-active

ConcoctionKitchen,locatedoutsideHaleLeysShoppingCentre.Littlechefswillhavelotsofopportunitiestogetinvolvedwithpreparing,cooking–andbestofall,tasting–Katy'sfabulousrecipes.

Withhands-onartsandcraftsworkshops,storytellingsessions,livemusic,afancydresscompetition,streettheatreandmore,thereissomethingforeveryone.

Formoreinformation,visit:.uk/cylesbury-whizzfizzing-festival-inspired-roald-dahl（1）WhoisWhizzfizzingFestivalintendedfor?A.

Children.

B.

Filmstars.

C.

Publishers.

D.

Children'sauthors.（2）WhichfilmwasmadefromRoaldDahl'swork?A.

Gruffalo.

B.

HarryPotter.

C.

AliceinWonderland.

D.

TheBigFriendlyGiant.（3）WhichofthefollowingbestdescribesWhizzfizzingFestival?A.

Varies.

B.

Global.

C.

Boring.

D.

Ordinary.（4）Whattypeofwritingisthistext?A.

Anexhibitionguide.

B.

Anartshowreview.C.

Anannouncement.

D.

Anofficialreport.【答案】（1）A（2）B（3）A（4）C【解析】【分析】本文是一篇应用文，介绍了WhizzfizzingFestival节日的一些有关情况和主要活动。（1）考查推理判断。根据Thingstoseeanddo部分中的“Theparadewillbefollowedwitharangeofchild-friendlyactivitiesandworkshopsheldinvenuesacrossthetown.”可推知WhizzfizzingFestival是面向孩子们的，选A。（2）考查细节理解。根据第二段中的“ThewriterwhopennedCharlieandtheChocolateFactory,TheWitches,MatildaandTheBigFriendlyGiantisthei9nspirationfortheWhizzfizzingFestival”可推知TheBigFriendlyGiant.是来自RoaldDahl的作品，选D。（3）考查推理判断。根据倒数第二段中的“Withhands-onartsandcraftsworkshops,storytellingsessions,livemusic,afancydresscompetition,streettheatreandmore,thereissomethingforeveryone.”可知在这个节日中，有各种各样精彩纷呈的活动，每个人都可以找到自己喜欢的东西，所以这个节日是多方面的，选A。（4）考查推理判断。纵观全文可知，本文介绍了WhizzfizzingFestival节日的一些有关情况和主要活动。是一则布告，故选C。【点评】本题考点涉及细节理解和推理判断两个题型的考查，是一篇介绍类阅读，考生需要准确捕捉细节信息，并根据上下文进行逻辑推理，从而选出正确答案。6．阅读理解

Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.Whiletraditional,"paid"media,suchastelevisioncommercialsandprintadvertisements,stillplayamajorrole,companiestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreate"earned"mediabywillinglypromotingittofriends,andacompanymayleverage"owned"mediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.Thewayconsumersapproachtheprocessofmakingpurchasedecisionsmeansthatmarketing'simpactstemsfromabroadrangeoffactorsbeyondconventionalpaidmedia.

Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorforusers'responses.Butinsomecases,onemarketer'sownedmediabecomeanothermarketer'spaidmedia--forinstance,whenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthatenvironment.Thistrend,whichwebelieveisstillinitsinfancy,effectivelybeganwithretailersandreavelproviderssuchasairlinesandhotelsandwillnodoubtgofurther.Johnson&Johnson,forexample,hascreatedBabyCenter,astand-alongmediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincome,thepresenceofothermarketersmakesthesiteseemobjective,givescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompaniesmarketing,andmayhelpexpandusertrafficforallcompaniesconcerned.

Thesamedramatictechnologicalchangesthathaveprovidedmarketerswithmoreandmorediversecommunicationschoiceshavealsoincreasedtheriskthatpassionateconsumerswillvoicetheiropinionsinquicker,morevisible,andmuchmoredamagingways.Suchhijackedmediaaretheoppositeofearnedmedia:anassetorcampaignbecomeshostagetoconsumers,otherstakeholders,oractivistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocialnetworks,forinstance,arelearningthattheycanhijackmediatoapplypressureonthebusinessthatoriginallycreatedthem.

Ifthathappenspassionateconsumerswouldtrytopersuadeotherstoboycottproducts,puttingthereputationofthetargetcompanyatrisk.Insuchacase,thecompany'sresponsemaynotbesufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.ToyotaMotor,forexample,alleviatedsomeofthedamagefromitsrecallcrisisearlierthisyearwitharelativelyquickandwell-orchestratedsocial-mediaresponsecampaign,whichincludedeffortstoengagewithconsumersdirectlyonsitessuchasTwitterandFacebook.（1）Consumersmaycreate"earned"mediawhentheyare________.A.

obsessedwithonlineshoppingatcertainWebsitesB.

inspiredbyproduct-promotinge-mailsenttothemC.

eagertohelptheirfriendspromotequalityproductsD.

enthusiasticaboutrecommendingtheirfavoriteproducts.（2）TheauthorindicatesinPara.3thatearnedmedia________.A.

inviteconstantconflictswithpassionateconsumersB.

canbeusedtoproducenegativeeffectsinmarketingC.

mayberesponsibleforfiercercompetitionD.

deserveallthenegativecommentsaboutthem（3）ToyotaMotor'sexperienceiscitedasanexampleof________.A.

respondingeffectivelytohijackedmediaB.

persuadingcustomersintoboycottingproductC.

cooperatingwithsupportiveconsumersD.

takingadvantageofhijackedmedia【答案】（1）D（2）B（3）A【解析】【分析】本文是一篇应用文，介绍了有关earnedmedia(口碑媒体)、HijackedMedia（劫持媒体）、paidmedia（自有媒体）的概念和特点。（1）考查细节理解。根据第一段中的“Consumerspassionateaboutaproductmaycreate“earned”mediabywillinglypromotingittofriends”可知，对产品充满热情的消费者可能会通过主动向朋友推销产品来创造“口碑”媒体。故选D。（2）考查推理判断。根据第三段可知，剧烈的技术变革为营销人员提供了越来越多的交流选择，但同时也增加了这样一种风险，即热情的消费者会以更快、更明显、更具破坏性的方式表达自己的观点。这种被劫持的媒体是口碑媒体的对立面：一项资产或活动成为消费者、其他利益相关者或对某个品牌或产品提出负面指控的活动人士的人质。例如，社交网络的成员正在明白他们可以劫持媒体，对最初创建它们的企业施加压力。由此可知，当口碑媒体被某些人所劫持，转化为劫持媒体的时候，就会影响企业，从而对企业营销产生不利的影响。故选B。（3）考查推理判断。根据倒数第二段对于“劫持媒体”的介绍和最后一段中的“Ifthathappenspassionateconsumerswouldtrytopersuadeotherstoboycottproducts,puttingthereputationofthetargetcompanyatrisk.Insuchacase,thecompany'sresponsemaynotbesufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.”可知，如果发生（劫持媒体）这种情况，热情的消费者会试图说服他人抵制产品，从而使目标公司的声誉面临风险。在这种情况下，公司的反应可能不够迅速或周到，那么公司就会变得很困难。而下文以ToyotaMotor（该公司在今年早些时候的召回危机中采取了相对迅速和精心策划的社交媒体应对行动，包括在Twitter和Facebook等网站上直接与消费者互动，从而减轻了部分损失）为例，则展示了当发生“劫持媒体”这种情况时，如果应对迅速得当，那么就可以减轻损失。因此，ToyotaMotor是一个有效应对被绑架媒体的例子。故选A。【点评】本题考点涉及细节理解和推理判断两个题型的考查，是一篇介绍类阅读，考生需要准确掌握细节信息，并根据上下文进行逻辑推理，从而选出正确答案。7．阅读理解NormanMerriamWebsterBES—1850Dictionary

Thishandytranslatorprovidesyouwith5,000,000totaltranslationtoandfromSpanishandEnglish!Thisdictionaryisspeciallydesignedforalllevelsoflanguageabilityfrombeginnerstoadvancedlearners.

BrandV7Dictionary/Translator

ThisspecialmodelfeaturesthelargestandmostcompleteRussian-Englishdictionary.AdvancedEnglishspeech,accentcorrectionfunctionandspecializedtermsdatabasewillhelpyoubettercommunicate.Businessorganizerswillallowyoutostayintouchwiththeworldthroughallkindsofadvancedfeatures.

SeikoWP1500RogetsIIIThesaurusDictionary

Itisthenearestwordfinder.Itisalsogreatforcrosswordpuzzles.Itwillshowyouthetime,dayanddateoflocaltimezoneandthesameforover100citiesthroughouttheworldbysimplyenteringthefirstletterofthenameofthecity.

TheLingoTraveler18

Itisaninternationaltranslatorcontainingover96,000wordsand8,000usefulphrases.Equippedwithapowerfuldatabank,theLingoTraveler18allowsyoutostoreallofyourappointments,telephonenumbers,andaddresses.（1）WhichdictionarycanhelptoimproveyourSpanish?A.

SeikoWP1500RogetsIIIThesaurusDictionary

B.

TheLingoTraveler18C.

NormanMerriamWebsterBES—1850Dictionary

D.

BrandV7Dictionary/Translator（2）WhichofthefollowingisthemostcompleteRussian-Englishdictionary?A.

TheLingoTraveler18B.

BrandV7Dictionary/TranslatorC.

SeikoWP1500RogetsIIIThesaurusDictionaryD.

NormanMerriamWebsterBES—1850Dictionary（3）WhatsetstheLingoTraveler18apartfromotherdictionaries?A.

Itprovidesreaderswith96,000phrasesand8,000words.B.

Itshowsthetime,dayanddateoflocaltimezoneover100cities.C.

Itoffersadvancedfeaturesforyoutostayintouchwiththeworld.D.

Itcanstoreyourappointments,telephonenumbersandaddresses.【答案】（1）C（2）B（3）D【解析】【分析】本文是一篇应用文，推荐了一些电子词典，并介绍了每款电子词典的优点。（1）考查推理判断。根据NormanMerriamWebsterBES—1850Dictionary部分中的“Thishandytranslatorprovidesyouwith5,000,000totaltranslationtoandfromSpanishandEnglish!”可知NormanMerriamWebsterBES—185Dictionary提供了西班牙语和英语互译的五百万条翻译，故推测该词典可以帮助学好西班牙语。选C。（2）考查细节理解。根据BrandV7Dictionary/Translator部分中的“ThisspecialmodelfeaturesthelargestandmostcompleteRussian-Englishdictionary.”可知BrandV7Dictionary/Translator是最大和最完整的俄英词典。故选B。（3）考查推理判断。根据前面三部分的内容和TheLingoTraveler18部分中的“theLingoTraveler18allowsyoutostoreallofyourappointments,telephonenumbers,andaddresses.”可知，只有LingoTraveler有存储预约，电话号码和地址的功能。这是它与其它三种电子词典的不同之处。D.Itcanstoreyourappointments,telephonenumbersandaddresses.“它能够储存预约，电话号码和地址”符合以上说法，故选D。【点评】本题考点涉及细节理解和推理判断两个题型的考查，是一篇介绍类阅读，考生需要准确掌握细节信息，并根据上下文进行逻辑推理，而选出正确答案。8．阅读理解

Avideoofathree-year-oldgirlbeingkickedbyherownmotherduringaphotoshotwentviral(疯狂传播)onThursday,indicatingChina'sunderperformaneeinregulatingtheemergingchildmodelingindustry.

Thegirl,knownasNiuNiu,wasphysicallyabusedbyhermotherinseveralvideos.ThevideoshaveannoyedChinesemediaandInternetusersalike.Manynetizensandscholarscallforlocalauthoritiestocarryoutfurtherinvestigationsintopossiblechildabuse.

Inresponsetothepublicoutcry(强烈抗议),NiuNiu'smotherissuedanapologyviaSinaWeiboonThursday,condemningaccusationsofabuse.Shenotedthatshewasmerelyguidingherdaughterforbettershotsandthegirliswelllookedafter.

Despiteherapology,manyE-shopswhichusedNiuNiu'simagesforbrandpromotionhavecanceledtheircooperationwiththemother,whileover110well-knownchildgarmentshopsonTaobaohavesignedupforacampaigntoprovidebetterprotectionforchildmodels.

"Itisnecessarytoadoptcomprehensivelawsandregulationstofurtherprotectthekids,preventingtheirparentsandcompaniesfromexploiting(利用)them,"FangZhiqing,alawyerandchildprotectionexpert,said.

NiuNiuisnotalone.InZhili,asmalltowninZhejiangprovince,thousandsofchildrenfromacrossChinaaretakenherebytheirparentstoseizethechanceoffame.Withapopulationof450,000.Zhilihasover13,000manufacturersofchildclothing.In2017,thetownearnedover7billionyuanbysellingdothingforchildrenonline,thusprovidingopportunitiesforchildmodels.

"China'scurrentadvertisementlawisn'tworkablewhenitcomestotheindustryofchildmodeling,asitlacksclearsupervisionmeasuresandclearlegalpunishment."Fangadded."Itisimportanttoissuenewlawswhichregulatechildmodeling."（1）Whatcausedthepublicoutcry?A.

Videosshowinghowchildmodelswork.B.

Problemsin