2025全球电商消费趋势及选品洞察报告

助力发掘尚未被满足的消费需求,促进产品创新!为了让企业精准把握市场动向、真正了解消费者的需求,亚马逊全新发布2025Copyright©2024Amazon.AllrightsReserved.©2024消费者转向:日常小确幸和享乐有度从从2021年的u大辞职潮"到2023年的u躺平潮",再到2024年的"疲惫潮",我们见证了人们对于工作和生活态度的转变,消费者们开始寻找那些能带来瞬间愉悦和心灵慰藉的小事物,我们称之为日常小确幸"。同时同时政治不确定性、生活成本上升和负面新闻导致大众感到悲观。面对这种情绪,一些人选择过度乐观来逃避现实,但理性乐观主义提供了更健康的应对方式鼓励人们积极面对挑战看到正在发生的积极变化,并以理性的方式享受生活,我们称之为uc享乐有度"。在这样的背景下精准把握消费者需求的最新动向是跨境电商卖家在全球市场上保持强竞争力的关键。为此,我们将从技术发展、情绪变迁和生活演变三个维度,揭示影响消费者行为的关键因素,以及它们如何催生出全球十大消费趋势。在这份报告中,我们将:中积极地应对挑战让我们一起探索如何在疲惫的世界中,点亮全球消费者的日常生活,并把握未来的商机。。2025全球十大消费趋势2323116756754410891089ZZ。花更多钱来提高生活质量?在情绪经济时代人工智能AI的发展契合了消费者花更多钱来提高生活质量?76%24%65%35%49%51%76%24%65%35%49%51%愿意不愿意43%65%+美国欧洲AI智能家居产品因为安全和隐私需求而流行。通过AI的感知和调节科技与居住者情感之间紧密相和仪式感。67%68%62%67%68%74%74%62%49%78%70%78%70%53%70%53%80%80%美国消费者期望智能家居安全且能保护个人隐私的安全感需求最高。家居产品能调节家居氛围的占比较高。数据来源:凯度全球问卷调研2024年11月(样本量600Copyright©2024Amazon.AllrightsReserved.©2024能给自己和家人带来幸福感的占比最多。4细分选品acamerafordog,alongbatterylife热门关键词vicohomesecuritycameras,visionwell,vicohomesecuritycameraswirelessoutdoorcamerasforhomesecurity,securitycameraswirelessoutdoor,camarasdeseguridadpara41.40%2.96%-3.51%-7.27%合适_/实际效果合适_/实际效果总体质量PushbuttonSmartThingsAmazonAlex双向音频选品示例。CopyrightCopyright©2024Amazon.AllrightsReserved.©20246细分选品行车记录仪easysetup,camreaquality热门关键词dashcam,dashcamfrontandrear,dashcameraforcars搜索量增长25.40%搜索量增长56.14%高质视频_/高质视频_/CopyrightCopyright©2024Amazon.AllrightsReserved.©20247细分选品远程监控仪greatpicturequality热门关键词securitycameramonitor,cctvmonitor,securitymonitor搜索量增长-8.77%搜索量增长0.07%监控显示监控显示。。类目：电子类Electroni细分选品便携音响bluetoothspeaker热门关键词bluetoothspeaker,speaker,speakerswirelessbluetooth9.19%-13.51%总体质量整体连接总体质量易用性(欧元)290-2600190-290110-19070-11040-7030-4020-30续续航5-7.9小时11-13.9小时8-10.9小时CopyrightCopyright©2024Amazon.AllrightsReserved.©20249细分选品情绪灯买家需求MoodLightWallLight热门关键词ledstriplight,ledlights,ledlightsforbedroommoodlighting,ambientlighting,colourchanginglampwalllights,walllightsforlivingroom,walllight搜索量增长41.40%-15.38%1.68%搜索量增长-3.51%91.64%38.55%性价比亮度性价比亮度性价比一亮度性价比一亮度(欧元)60-77040-6030-4020-3010-200-10110-17060-11040-6030-4020-3010-200-10100-11070-10050-7040-5030-4020-3010-20特殊功能特殊功能长时间续航 耗能 双向音频选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202410细分选品视频监视器热门关键词搜索量增长16.6%搜索量增长5.05%易使用性价比综合品质顾客满意度易使用性价比综合品质顾客满意度(美元)0-1010-2020-3030-4040-5050-7070-100100-150150-200200-300颜色颜色CopyrightCopyright©2024Amazon.AllrightsReserved.©202411类且家居厨房Home&Kitchen细分选品非接触式厨房水槽水龙头热门关键词搜索量增长5.79%-3.62%搜索量增长10.90%35.55%(美元)0-1010-2020-3030-4040-5050-7070-100100-150150-200200-300300-5001000-2000★★0-1010-2020-3030-4040-5050-7070-100100-150颜色颜色9.昼光色（6000K）选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202412细分选品窗户配件热门关键词switchbotカーテン搜索量增长-13.85%搜索量增长-34.49%%(美元)0-100-1010-2020-3030-4040-5050-7070-100150-200200-3003.アジャスタ一フック757.约68MMCopyrightCopyright©2024Amazon.AllrightsReserved.©202413类目家居,Home细分选品佛坛用香炉热门关键词搜索量增长6.12%搜索量增长8.52%___一组装___一(美元)★★300-500150-20070-10040-5020-30<107.1个(×1）CopyrightCopyright©2024Amazon.AllrightsReserved.©202414细分选品折叠手杖淋浴椅热门关键词搜索量增长25.95%10.49%10.71%搜索量增长13.87%13.22%1.43%弹性易组装性价比整体设计综合品质易组装综合品质易组装易组装易组装(美元)0-1010-2020-3030-4040-5050-7070-100100-150150-200200-300300-5000-1010-2020-3030-4040-5050-7070-100100-150150-200200-300300-500500-10001000-20000-1010-2020-3030-4040-5050-7070-100100-150150-200200-300300-500500-10001000-20001.72-90CM（身長目安138-174CM）2.1個(×1）3.約77-88CM4.標準サイズ70-80CM1.1個(×1）9.座幅400ミリ2.1個(×1）6.背もたれ肘掛けタイプ选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202415细分选品浴缸扶手入浴用手すり浴槽内椅子热门关键词搜索量增长125,72154,965搜索量增长47.41%35.81%易用性易用性(美元)0-1010-2020-3030-4040-5050-7070-100100-150150-200200-300300-5001000-20000-1010-2020-3030-4040-5050-7070-100100-150150-200200-300颜色颜色选品示例深夜的困扰工作生活压力、都市声光污染的俱增和全球发达地25-35211亿+211亿+1,700亿+将达到18-2425-3536-4546-551,700亿+将达到改善睡眠,尤其是年轻人,他们更愿意尝试新助眠产品,推动了睡眠追踪和辅助产品市场的发展。非药物疗法对生活品质的提升作用显著也为睡眠市场开辟了新的增长契机。88%78%美国约88%用户会选择购买舒适的床上用品,欧洲为78%。37%20232023ResearchNester《全球睡眠技术设备市场》；凯度全球问卷调研2024年11月（样本量600）；2023Sleepfoundation报道；2023FrontiersinSleep期刊《Sleepandhappiness》；Helsestart2022年；2023年全球失眠统计数据；2023DataBridgeMarketResearch《欧洲睡眠障碍治疗市场报告-2028年行业趋势和预测》CopyrightCopyright©2024Amazon.AllrightsReserved.©202416CopyrightCopyright©2024Amazon.AllrightsReserved.©202417细分选品可折叠床垫空气床垫床上用枕买家需求installation,fusion,fabric,bamboo,ottaman,dormitoryelectricpump,inflatablebed,airbedadjustable,springsystem,comfortable,teamemorycomfortable,helptosleep,热门关键词trifoldmattress,foldingmattresstwin,trifoldmattressdollarairmattress,airmattressqueenwithbuiltinpump,twinairmattressqueenmattress,fullsizemattress,twinmattress,foldablemattresspillows,tempurpedicpillow,casperpillows,pillowqueen搜索量增长0.86%29.15%10.61%4.33%搜索量增长-15.92%-33.90%-14.18%3.66%整体舒适度整体舒适度优惠价格优惠价格舒适度侧床垫柔软偏软性价比侧床垫柔软偏软枕楔舒适度填充材料填充材料凝胶记忆泡沫 轻量级易清洁可移动内置泵填充材料填充材料填充材料填充材料CopyrightCopyright©2024Amazon.AllrightsReserved.©202418类且健康家居,Health&Household细分选品声音理疗仪飞行头带蜡烛夜灯买家需求greatfortravel,helpsfallasleepquickly,holdscharge forlong,greatwhitenoisemeditate,controller,silk,placementstayscomfortable,comfortablepillowwedge,greatnightlightfeature,cuteandadorable,dawnanddusk热门关键词portablesoundmachine,portablesoundmachinebaby,travelsoundmachineearbuds,sleepmaskwithbluetoothheadphonessleeperholdpillowtravel,airplaneheadstrap,360headrestairplanecandlenightlightplugin,candlenightlight,flamelesscandlenightlight搜索量增长4.42%43.59%108%184.34%搜索量增长-13.06%14.33%158.69%338.34%方便搬运方便搬运实际产品实际产品价格实惠价格实惠舒适保持舒适保持夜灯功能/满意度夜灯功能/满意度亮度造型亮度样式样式选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202419细分选品智能手表smartwatch/pedometerwatch热门关键词smartwatch,smartwatchformen,smartwatchesforwomen,fitbit,fitbitcharge6,fitbit搜索量增长0.78%搜索量增长1.51%总体质量总体质量机制(欧元)350-2460240-350120-24070-12050-7040-5030-40运动追踪科技与工艺结合满足多元工作模式的办公需求消费者使用办公家具的场景消费者使用办公家具的场景居家办公生活40%●●居家办公生活40%●●30%商业办公20%餐饮娱乐教育培训●30%商业办公20%餐饮娱乐教育培训●安静的环境亲近自然的环境用户友好的办公设备安静的环境亲近自然的环境用户友好的办公设备声学照明成为多元办公模式下的新兴趋势多元工作模式的兴起及开放式办公空间需求的增长,使消费者对声音环境的要求提高。声学照明202420242023LITFoliaAcoustix商派《2024年商用办公家具行业洞察报告》；凯度全球问卷调研2024年11月（样本量600）；2024法兰克福照明展报道；2023FoliaAcoustix公开发布CopyrightCopyright©2024Amazon.AllrightsReserved.©2024CopyrightCopyright©2024Amazon.AllrightsReserved.©202421细分选品激光打印机墨盒条形码扫描仪公告板printertonercartridgesbadgeholdersbulletinboards热门关键词tn760tonerforbrotherPrinterWhiteboardbarcodescannerwireLanyardsforidbadgescorkboard,bulletinboard搜索量增长-10.60%29.48%-9.85%18.55%184.34%搜索量增长2.46%-20.60%0.47%14.60%338.34%替换墨盒整体质量替换墨盒整体质量配送快配送快★★物美价廉有质感物美价廉有质感高质量高质量(美元)0-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-7000-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-10000-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-900900-11000-1010-2020-3030-4040-5050-6060-7070-800-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-900900-11006.黑色/青色/洋红色/黄色10.黑色/洋红色/黄色4.银色/白色选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202422 细分选品标准便携式电脑笔记本电脑扩展坞买家需求standardlaptopcomputerscomputermonitorslaptopcomputerdockingstationstabletcomputers热门关键词laptopcomputer,laptopmonitor,computermonitorsdelldockingstationiPad10thgeneration搜索量增长5.35%-17.57%-2.54%-0.66%搜索量增长7.26%0.21%5.73%4.02%★制作精良★制作精良显示器质量显示器质量符合预期★★性价比(美元)100-150150-200200-250250-300300-400400-500500-700700-900900-11001100-13001300-15001500-2000>200060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-900900-11001100-13001300-15001500-2000>20000-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-50040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-900900-11001100-13001300-15001500-2000>20006.黑色/银色6.黑色/红色5.0.4X8X11.3英寸选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202423细分选品文件扫描仪买家需求documentscannersprojectorlabeltapesbadgeholders热门关键词dockumentenscannerprojector,beamerdymoetikettenbandordnera4breit搜索量增长-7.49%12.15%6.89%24.20%搜索量增长7.06%22.94%15.66%60.75%组装/安装组装/安装软件/应用程序总体质量★组装/★组装/安装打印质量整体质量打印质量整体质量货物交付体验货物交付体验货物交付体验文档组织/分类易用性(欧元)100-150150-200200-250250-300300-400400-500500-700700-900900-110060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-900900-11001100-13001300-15001500-2000>20000-1010-2020-3030-4040-5050-6060-7070-800-1010-2020-3030-4040-5050-6060-7070-80颜色颜色3.红色/白色/蓝色/绿色/黄色选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202424类且玉业品,Biss细分选品发电机买家需求generatorradiatoradhensivetapeelectriccircuittestingdevice热门关键词暂无数据暂无数据暂无数据暂无数据搜索量增长-9.92%-19.54%-7.61%-15.92%搜索量增长8.56%43.93%4.46%2.12%物有所值总体质量物有所值总体质量粘附性包装质量/粘性粘附性包装质量/粘性物有所值总体质量(欧元)100-150150-200200-250250-300300-400400-500500-700700-900900-11001100-13001300-15001500-2000>200010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-7000-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-2500-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-2001.2000W2.62.7X24.5X51.5CM1800X452MMDOUBLE3.1800X608MMDOUBLE4.1500W5.1000W6.1800X480MMDOUBLE7.50X24X62CENTIMETER8.2500W5.5.5*1.8*1.381N10.120MMx130MMx154MM选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202425细分选品透明夹热门关键词-7.03%-11.56%-14.45%-1.92%-4.15%11.08%200-250100-15080-9060-7040-5020-300-101.1800*9002.1200*9004.60*905.W1800*H900700-900200-250150-200200-250150-200100-15090-10080-9050-6040-5030-4020-3010-200-10200-300100-15080-9060-7040-5020-300-10CopyrightCopyright©2024Amazon.AllrightsReserved.©202426类且玉业品,Biss细分选品全身式防坠落用具补修用胶带/钩子热门关键词搜索量增长-14.45%-9.94%3.54%搜索量增长11.08%-16.76%0.87%耐久性可调节功能整体质量耐久性可调节功能整体质量耐久性易于使用触感耐久性易于使用粘着性(美元)>2000900-1000500-700300-400100-15080-9060-7040-5020-30<10200-250100-15080-9060-7040-5020-300-10400-500250-300100-15080-9060-7040-5020-300-1010.M(目安:165-175CM)5.M/L1.幅1M*厚1.5MM(20MM)4.50MM*10M8.幅305长18选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202427类且家县,Furniture细分选品高脚凳Barstools热门关键词Escritorio,escritoriogamer,escritoriominimalista,escritorio,elevable,escritorioenlcocina,sillasparababancos,sillasaltasparabarradecocinabasecamamatrimonial,basecamaindividual,recamaramatrimonial,camaindividual,camamatrimonial搜索量增长暂无数据暂无数据暂无数据搜索量增长暂无数据暂无数据暂无数据(美元)1000-2000300-500150-20070-10040-5020-30101000-2000300-500150-20070-10040-5020-30<10<10<10500-1000300-500100-300150-200100-15070-10050-7040-5030-4020-3010-20随着生活水平提高随着生活水平提高,消费者对科技家居产品的需求从功能转向兼具精神和家居属性,使得科技与家居深度融合,科技家居产品朝着隐身设计的方向发展。46%42%39%49%37%32%88%83%66%2023-202816.8%全球城市化加快、室内设计趋势变化和绿色空间需求增加,推动全球智能室内园艺系统市场显著增长预计2028年市场规模将达到28.6亿美元。消费者越来越重视家居产品的美学,品牌因此将科技产品设计得更隐蔽,减少科技感,提升亲和力和宁静感。在欧洲和日本,因其能提升美感和空间利用,这种设计尤其受欢迎。出的相框Wi-Fi出的相框Wi-Fi音响设备34-45生活非常忙碌,生活非常忙碌,美国科技配件公司美韩工业设计机构2024StatistaResearch《全球智能家居市场渗透率》；2023DeloitteInsightsMagazine；凯度全球问卷调研2024年11月（样本量600）；2023USGardenMediaGroup《2023年的园艺趋CopyrightCopyright©2024Amazon.AllrightsReserved.©202428CopyrightCopyright©2024Amazon.AllrightsReserved.©202429细分选品土壤测量仪气雾栽培塔水培种植系统套件growingkits&systemsdripirrigationkitssoilmetersherbgarden,gmo,standalone,Hydroponicswaterreservoir,fruitvegetable,dwc热门关键词hydroponicsgrowingsystemkit,hydroponicsgrowingsystem,indoorgardendripirrigationsystem, irrigationsystemforgarden,dripirrigationmoisturemeterforplants,soilmoisturemeter,plantwatermeterhydroponictower,aeroponictower,aeroponictowergardenhydroponicsgrowingsystemkit,hydroponicsgrowingsystem,indoorgarden搜索量增长36.32%13.21%3.38%2.26%-36.71%%搜索量增长2.93%-72%-30.73%6.89%-0.12%准确可靠准确可靠符合预期符合预期暂无数据通风稳定性 轻量级红色蓝色绿色绿色选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202430细分选品家用视频投影仪智能手表cinemasterproprojectorkidsgpstrackerwatch热门关键词visionbeamprojector,cinemasterproprojector,cinemasterprojectorkidsgpstrackerwatch,kidssmartwatchwithgpstracker,kidstrackerwatch搜索量增长暂无数据61.52%搜索量增长97.47%61.52%(欧元)1050-2100620-1050360-620210-360120-21080-12050-80620-2960340-620220-340140-22080-14060-80特殊功能特殊功能活动追踪选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202431 &Sports&Outdoors细分选品cordlessskippingrope热门关键词cordlessskippingropesforadults,ropelessskippingrope,cordlessskippingrope搜索量增长337.33%搜索量增长846.29%钢丝缠绕整体质量钢丝缠绕整体质量 (欧元)60-53040-6030-4020-3010-200-10 CopyrightCopyright©2024Amazon.AllrightsReserved.©202432细分选品smartbud热门关键词smartbud,smartbudearcleaner,smartbudearcleaner搜索量增长74.20%搜索量增长154.66% (欧元)190-400100-19060-10040-6030-4020-3010-20CopyrightCopyright©2024Amazon.AllrightsReserved.©202433细分选品evcharger热门关键词evcharger,evcharger7kwtype2,evchargercabletype2to3pinplug搜索量增长19.56%搜索量增长9.13%充电充电组装/安装(欧元)140-170170-230230-320320-530530-750750-4990CopyrightCopyright©2024Amazon.AllrightsReserved.©202434细分选品家用蒸汽清洁器leafblowerandvacuumsteamcleaner热门关键词leafblowerandvacuum,leafvacuum,gardenvacuumsteamcleaner,steamcleanerhandheld,steamercleaning搜索量增长71.50%16.96%搜索量增长62.82%11.89%电池寿命易用性守望机制总体质量电池寿命易用性守望机制总体质量/(美元)60-8080-140140-220220-340340-620620-296050-6060-8080-110110-150150-210210-310310-700暂无数据特殊功能特殊功能边缘清洁 携带手柄高压选品示例CopyrightCopyright©2024Amazon.AllrightsReserved.©202435类目杂货店,DrugStore细分选品空气清新喷雾airfreshener热门关键词airfreshener,airfreshenersforhome,airwickessentialmistrefills搜索量增长14.06%搜索量增长15.48%货物交付体验气味货物交付体验气味(欧元)0-1010-2020-3030-4040-7070-9090-140物品数量物品数量CopyrightCopyright©2024Amazon.AllrightsReserved.©202436折叠桌折叠桌46.69%100.04%防音シート窓防音シート窓,窓防音,防音窓-16.16%9.72%壁挂镜全身鏡-14.38%2.64%被子收纳袋布団収納袋25.69%-33%热门关键词搜索量增长搜索量增长0-1010-2020-3030-400-1010-2020-3030-4040-5050-7070-100100-150150-2000-1010-2020-3030-4040-500-1010-2020-3030-4040-5050-7010-2020-3030-4040-5050-7070-10050-70100-15070-100150-20070-1002.75*502.75*505.幅50x奥行52x高90CM7.幅63x奥行35x高25CM9.幅120x奥行75x高32CM5.295mmx215mmx5mm910MMx910MMx厚50MM415MMx910MMx厚50MM3枚入3畳相当/厚さ8MM吸音ウッドパネル（4幅940MMCopyrightCopyright©2024Amazon.AllrightsReserved.©202437简易厕所细分选品热门关键词简易厕所细分选品热门关键词搜索量增长搜索量增长衣柜-15.70%12.57%-17.23%12.57%災害用25.10%33.28%0-1010-200-1010-2020-3030-4040-5050-700-1010-200-1010-2020-3030-4040-5050-7070-100100-150150-20010-2020-3020-3030-4040-5030-4040-5040-5050-7070-10050-7040-5050-7070-10070-100100-150150-2003.便器カバ一付き50回分トCopyrightCopyright©2024Amazon.AllrightsReserved.©202438类目办公用品,OfficeProducts细分选品热门关键词搜索量增长-10.92%搜索量增长-4.26%综合品质整体设计保管容量综合品质整体设计保管容量(美元)0-1010-2020-3030-4040-5050-7070-100100-150150-2001.横幅伸縮60~80CMx奥行42x高さ125CM2.高さ88cm3.幅39~65*奥行31.5*高さ41.5CM5.60.5-80*42*129.5CM6.49x42.7x130.47.幅60x奥行き41.6x高さ147.8CM细分选品厨房架/厨房置物架热门关键词搜索量增长-23.24%搜索量增长2.99%综合品质整体设计保管容量综合品质整体设计保管容量(美元)0-1010-2020-3030-4040-5050-7070-100100-150150-2001.横幅伸縮60~80CMx奥行42x高さ125CM5.60.5-80*42*129.5CMCopyrightCopyright©2024Amazon.AllrightsReserved.©202439宠物角色转变对生活品质的关注与投入增加过去十年,宠物行业从基础护理扩展到多层面市场,不仅包括食品和玩具,还融入45%+根据彭博情报预测数据,未来六年全球宠物产业将增长45%以上45%+到2030年,预计全球宠物产业到2030年,预计全球宠物产业收入将突破5,000亿美元大关与它们建立更紧密的联系欧洲宠物总数达到欧洲宠物总数达到在日本,随着宠物平均寿命的不断攀升,针对老年宠物的高附加值产品也在不断涌现。欧美日平均约55%的人愿意为爱宠在医疗保险和保健品上花费更多钱,尤其是美国愿意在保健品上花费的人群为75%。欧美日宠物主在各品类上的花费意愿欧美日宠物主在各品类上的花费意愿71%56%37%63%58%37%75%60%40%75%56%41%70%55%31%玩具保健品美容护理宠物食品1.06亿1.29亿1.06亿宠物狗小型哺乳5,200万。观赏鸟类2,300万。宠物狗小型哺乳5,200万。观赏鸟类2,300万。1,200万。63%58%37%56%75%41%70%70% .39%2023，BloombergIntelligence，全球宠物产业市场预测；凯度全球问卷调研2024年11月（样本量600）；2023，欧洲宠物食品协会，2023-2024欧洲宠物行业年度报告；Anicom《2023家庭动物白皮书》CopyrightCopyright©2024Amazon.AllrightsReserved.©202440CopyrightCopyright©2024Amazon.AllrightsReserved.©202441可折叠狗碗convenientandeasytomove,可折叠狗碗convenientandeasytomove,gentletowash,waterdoesnotspillcollapsibledogbowls,traveldogbowls,portabledogbowl43%-36.08%旅行狗床Kennel,comfortableforpettraveldogbed,campingdogbed,dog-30.22%旅行狗粮盆airline,dogcat,convenientandeasytomovetraveldogfoodcontainer,dogfoodtravelbag,dogfoodtravelcontainer21..35%-32.51%热门关键词搜索量增长搜索量增长功能材料功能CopyrightCopyright©2024Amazon.AllrightsReserved.©202442细分选品宠物座垫软包宠物箱宠物旅行碗宠物旅行水瓶toinstall,waterproofportable,door,carrierairlinewellmadeandtruecolor,easytoclean,watercontainer,doesnotleakleakproof,easytogivewater,waterResistance热门关键词dogcarseatcoverforbackseat,dogseatcoverforbackseat,backseatpetcoverfordogscatcarries,dogcarriescatbowls,traveldogbowls,portabledogbowl,catbowlsforindoorcatsdogwaterbottle,dogwaterbottleportable,portabledogwaterbottle搜索量增长1.15%11.71%9.52%37.02%搜索量增长-17.19%-8.45%-7.98%-48.83%性价比舒适适合性价比舒适适合适合宠物适合宠物阻力合适宠物爱用保持水分容量大体积小阻力合适宠物爱用保持水分容量大体积小耐用耐用容易清晰容易清晰推荐用途推荐用途板箱 CopyrightCopyright©2024Amazon.AllrightsReserved.©202443-8.74%57.5%狗牵引绳/狗链-3.53%3.08%猫屋/猫窝-5.15%165.4%仓鼠窝1.33%21.49%热门关键词搜索量增长搜索量增长1000-2000300-500150-20070-1001000-2000300-500150-20070-10040-5020-3010.001000-2000300-500150-20070-10040-5020-3010.001000-2000300-500150-20070-10040-5020-3010.00300-500150-20070-10040-5020-3010.00颜色颜色颜色颜色