智慧树知到《电子商务英语（山东交通学院）》章节测试附答案

智慧树知到《电子商务英语（山东交通学院）》章节测试附答案第一章单元测试1、单选题：Whichofthefollowingreferstoanydisparityinrelevantmarketinformationamongpartiesinatransaction？A、unfaircompetitiveadvantageB、dynamicpricingC、informationasymmetryD、imperfectcompetition正确答案：informationasymmetry2、单选题：WhichofthefollowingstatementsistrueaboutthetraditionaltradeoffbetweentherichnessandreachofamarketingmessagepriortothedevelopmentoftheWeb？A、Thelargertheaudiencereached，thelessrichthemessageB、Thesmallertheaudiencereached，thelessrichthemessageC、MarketingmessageshadlittlerichnessD、Richnesswasunrelatedtoreach正确答案：Thelargertheaudiencereached，thelessrichthemessage3、单选题：Whichofthefollowingisnotauniquefeatureofe-commercetechnology？A、richnessB、socialtechnologyC、informationasymmetryD、interactivity正确答案：informationasymmetry4、单选题：E-commerceisavailablejustabouteverywhereandanytime.Thisisknownas：A、richnessB、informationdensityC、ubiquityD、reach正确答案：ubiquity5、判断题：Interactivitythatenablesproductcustomizationaltersindustrystructurebydecreasingthethreatofsubstitutes.A、错B、对正确答案：对6、判断题：CosttransparencyreferstotheeasewithwhichconsumerscanfindoutthevarietyofpricesinamarketA、对B、错正确答案：错7、多选题：Theuniquefeaturesofe-commercetechnologyinclude：A、SpecificstandardsB、RichnessC、GlobalReachD、Ubiquity正确答案：Richness|GlobalReach|Ubiquity8、多选题：Thegrowthofsociale-commerceisdrivenby_________.A、integratedsocialcommercetoolsB、sharingofproducts，services，andcontentonsocialaccountsC、networknotificationD、socialsign-on正确答案：integratedsocialcommercetools|sharingofproducts，services，andcontentonsocialaccounts|networknotification|socialsign-on9、单选题：Whichofthefollowingisaleadingplatformforsociale-commerce？A、WikipediaB、FacebookC、eBayD、Amazon正确答案：Facebook10、单选题：Whichtypeofe-commercegeneratedthelargestrevenue？A、M-commerceB、C2CC、B2CD、B2B正确答案：B2B11、多选题：Economistsearlyvisionsaboute-commerceinclude_________A、disintermediationB、ConsumersarenotpricesensitiveC、anearlyperfectcompetitiveD、Informationasymmetrywouldbegreatlyreduced正确答案：disintermediation|anearlyperfectcompetitive|Informationasymmetrywouldbegreatlyreduced12、单选题：Whichofthefollowingisnotacharacteristicofaperfectcompetitivemarket？A、CustomershaveaccesstoallrelevantinformationworldwideB、Price，cost，andqualityinformationareequallydistributedC、AnearlyinfinitesetofsupplierscompeteagainstoneanotherD、Itishighlyregulated正确答案：Itishighlyregulated13、单选题：Allofthefollowingwerevisionsofe-commerceexpressedduringtheearlyyearsofe-commerceexcept：A、friction-freecommerceB、anearlyperfectinformationmarketspaceC、disintermediationD、fastfolloweradvantage正确答案：fastfolloweradvantage14、多选题：TheReinventionperiodischaracterizedby_________.A、localeconomyB、user-generatedcontentC、viralmarketingD、disintermediation正确答案：localeconomy|user-generatedcontent|viralmarketing15、单选题：Theearlyyearsofe-commerceareconsidered：A、adramaticbusinesssuccessas85%ofdot-comsformedsince1995becameflourishingbusinessesB、themostpromisingtimeinhistoryforthesuccessfulimplementationoffirstmoveradvantagesC、aneconomist’sdreamcometrue，whereforabrieftime，consumershadaccesstoallrelevantmarketinformationandtransactioncostsplummetedD、astunningtechnologicalsuccessastheInternetandtheWebincreasedfromafewthousandtobillionsofe-commercetransactionsperyear正确答案：astunningtechnologicalsuccessastheInternetandtheWebincreasedfromafewthousandtobillionsofe-commercetransactionsperyear16、多选题：Theuniquefeaturesofe-commercetechnologyinclude：A、SpecificstandardsB、RichnessC、UbiquityD、GlobalReach正确答案：Richness|Ubiquity|GlobalReach17、多选题：Thegrowthofsociale-commerceisdrivenby_________.A、socialsign-onB、integratedsocialcommercetoolsC、networknotificationD、sharingofproducts，services，andcontentonsocialaccounts正确答案：socialsign-on|integratedsocialcommercetools|networknotification|sharingofproducts，services，andcontentonsocialaccounts18、多选题：Economistsearlyvisionsaboute-commerceinclude_________A、disintermediationB、InformationasymmetrywouldbegreatlyreducedC、ConsumersarenotpricesensitiveD、anearlyperfectcompetitive正确答案：disintermediation|Informationasymmetrywouldbegreatlyreduced|anearlyperfectcompetitive19、多选题：TheReinventionperiodischaracterizedby_________.A、viralmarketingB、disintermediationC、user-generatedcontentD、localeconomy正确答案：viralmarketing|user-generatedcontent|localeconomy20、多选题：Thegrowthofsociale-commerceisdrivenby_________.A、integratedsocialcommercetoolsB、socialsign-onC、sharingofproducts，services，andcontentonsocialaccountsD、networknotification正确答案：integratedsocialcommercetools|socialsign-on|sharingofproducts，services，andcontentonsocialaccounts|networknotification21、多选题：Theuniquefeaturesofe-commercetechnologyinclude：A、GlobalReachB、SpecificstandardsC、RichnessD、Ubiquity正确答案：GlobalReach|Richness|Ubiquity22、多选题：Economistsearlyvisionsaboute-commerceinclude_________A、InformationasymmetrywouldbegreatlyreducedB、ConsumersarenotpricesensitiveC、disintermediationD、anearlyperfectcompetitive正确答案：Informationasymmetrywouldbegreatlyreduced|disintermediation|anearlyperfectcompetitive23、多选题：TheReinventionperiodischaracterizedby_________.A、user-generatedcontentB、disintermediationC、viralmarketingD、localeconomy正确答案：user-generatedcontent|viralmarketing|localeconomy24、多选题：Thegrowthofsociale-commerceisdrivenby_________.A、sharingofproducts，services，andcontentonsocialaccountsB、networknotificationC、socialsign-onD、integratedsocialcommercetools正确答案：sharingofproducts，services，andcontentonsocialaccounts|networknotification|socialsign-on|integratedsocialcommercetools25、多选题：Economistsearlyvisionsaboute-commerceinclude_________A、InformationasymmetrywouldbegreatlyreducedB、ConsumersarenotpricesensitiveC、anearlyperfectcompetitiveD、disintermediation正确答案：Informationasymmetrywouldbegreatlyreduced|anearlyperfectcompetitive|disintermediation26、多选题：TheReinventionperiodischaracterizedby_________.A、localeconomyB、disintermediationC、viralmarketingD、user-generatedcontent正确答案：localeconomy|viralmarketing|user-generatedcontent第二章单元测试1、判断题：Ane-commercebusinessmodelaimstouseandleveragetheuniquequalitiesoftheInternet，theWeb，andthemobileplatform.A、错B、对正确答案：对2、单选题：Whichofthefollowingisanexampleoftheaffiliaterevenuemodel？A、JDB、QQmusicC、AmazonD、eBay正确答案：Amazon3、单选题：Assumeyouareanalyzingthemarketopportunityofadistancelearningcompany，L，thatcreateseducationcoursesdeliveredovertheInternetfortheFortune1000corporatemarket.Assumethattheoverallsizeofthedistancelearningmarketis$25billion.Theoverallmarketcanbebrokendownintothreemajormarketsegments：Corporate，College，andElementary/HighSchool，eachofwhichaccountsforathirdofthemarket.WithintheCorporatemarket，therearetwomarketniches：Fortune1000，whichaccountsfor60%ofthemarket，andallothers，whichtogetheraccountfor40%ofthemarket.WhatisL’srealisticmarketopportunity，approximately？A、$6.6billionB、$25billionC、$5billionD、$165billion正确答案：$5billion4、单选题：AllofthefollowingcanbeconsideredadirectorindirectcompetitorofAmazonexcept：A、Apple’siTunesStoreB、WalmartC、PricelineD、eBay正确答案：Priceline5、单选题：Allofthefollowingmayleadtoacompetitiveadvantageexcept：A、lessexpensivesuppliersB、fewerproductsC、betteremployeesD、superiorproducts正确答案：fewerproducts6、判断题：Thesinglemostimportantelementofabusinessmodelisthemanagementteamresponsibleformakingthemodelwork.A、错B、对正确答案：对7、判断题：Cooperationwithkeyopinionleaders（KOL）hasbecomethemostpopularmarketingstrategyforsocialmediaplatformsandadvertisersinChina.A、对B、错正确答案：对8、单选题：Whichofthefollowingisanexampleofacompanyusingthecontentprovidermodel？A、NetflixB、DellC、PricelineD、eBay正确答案：Netflix9、单选题：Whichofthefollowingisnotavariationofthee-tailerbusinessmodel？A、virtualmerchantB、bricks-and-clicksC、marketcreatorD、manufacturer-direct正确答案：marketcreator10、多选题：Whichofthefollowingbelongtomajortypesofe-tailers？A、CommunityprovidersB、bricks-and-clicksC、manufacturer-directD、virtualmerchant正确答案：bricks-and-clicks|manufacturer-direct|virtualmerchant11、多选题：Serviceproviderstrade_________forrevenue.A、KnowledgeB、ProductsC、ExpertiseD、Capabilities正确答案：Knowledge|Expertise|Capabilities12、判断题：On-demandservicecompaniesarecharacterizedbythefreesharingofresourcesbetweenthecompanyandconsumers.A、对B、错正确答案：错13、单选题：A______isadigitalnetworkdesignedtocoordinatetheflowofcommunicationsamongfirmsengagedinbusinesstogether.A、e-distributorB、privateindustrialnetworkC、exchangeD、industryconsortia正确答案：privateindustrialnetwork14、多选题：Whichofthefollowingcompaniesareexamplesofindustryconsortia？A、GraingerB、AribaC、SchaefflerD、Bosch正确答案：Schaeffler|Bosch15、多选题：WhichofthefollowingaretrueforWalmart’snetwork？A、ItisoneofthelargestprivateindustrialnetworksintheworldB、oneofthelargestprivateindustrialnetworksintheworldC、monitortheactualinventoryleveloftheirgoodsD、monitorthesalesoftheirgoods正确答案：Itisoneofthelargestprivateindustrialnetworksintheworld|oneofthelargestprivateindustrialnetworksintheworld|monitortheactualinventoryleveloftheirgoods|monitorthesalesoftheirgoods16、多选题：Whichofthefollowingbelongtomajortypesofe-tailers？A、manufacturer-directB、bricks-and-clicksC、CommunityprovidersD、virtualmerchant正确答案：manufacturer-direct|bricks-and-clicks|virtualmerchant17、多选题：Serviceproviderstrade_________forrevenue.A、KnowledgeB、CapabilitiesC、ProductsD、Expertise正确答案：Knowledge|Capabilities|Expertise18、多选题：Whichofthefollowingcompaniesareexamplesofindustryconsortia？A、GraingerB、AribaC、BoschD、Schaeffler正确答案：Bosch|Schaeffler19、多选题：WhichofthefollowingaretrueforWalmart’snetwork？A、oneofthelargestprivateindustrialnetworksintheworldB、monitorthesalesoftheirgoodsC、monitortheactualinventoryleveloftheirgoodsD、Itisoneofthelargestprivateindustrialnetworksintheworld正确答案：oneofthelargestprivateindustrialnetworksintheworld|monitorthesalesoftheirgoods|monitortheactualinventoryleveloftheirgoods|Itisoneofthelargestprivateindustrialnetworksintheworld20、多选题：WhichofthefollowingaretrueforWalmart’snetwork？A、monitorthesalesoftheirgoodsB、oneofthelargestprivateindustrialnetworksintheworldC、ItisoneofthelargestprivateindustrialnetworksintheworldD、monitortheactualinventoryleveloftheirgoods正确答案：monitorthesalesoftheirgoods|oneofthelargestprivateindustrialnetworksintheworld|Itisoneofthelargestprivateindustrialnetworksintheworld|monitortheactualinventoryleveloftheirgoods21、多选题：Whichofthefollowingbelongtomajortypesofe-tailers？A、bricks-and-clicksB、virtualmerchantC、CommunityprovidersD、manufacturer-direct正确答案：bricks-and-clicks|virtualmerchant|manufacturer-direct22、多选题：Serviceproviderstrade_________forrevenue.A、CapabilitiesB、KnowledgeC、ExpertiseD、Products正确答案：Capabilities|Knowledge|Expertise23、多选题：Whichofthefollowingbelongtomajortypesofe-tailers？A、CommunityprovidersB、virtualmerchantC、manufacturer-directD、bricks-and-clicks正确答案：virtualmerchant|manufacturer-direct|bricks-and-clicks24、多选题：WhichofthefollowingaretrueforWalmart’snetwork？A、ItisoneofthelargestprivateindustrialnetworksintheworldB、monitorthesalesoftheirgoodsC、oneofthelargestprivateindustrialnetworksintheworldD、monitortheactualinventoryleveloftheirgoods正确答案：Itisoneofthelargestprivateindustrialnetworksintheworld|monitorthesalesoftheirgoods|oneofthelargestprivateindustrialnetworksintheworld|monitortheactualinventoryleveloftheirgoods第三章单元测试1、判断题：AroughlyequalpercentageofmenandwomenusetheInternettoday.A、对B、错正确答案：对2、多选题：Consumerbehavioristhestudyofhowindividuals，groups，andorganizations_______goods，services，ideas，orexperiencestosatisfytheirneedsandwants.A、BuyB、UseC、DisposeofD、Select正确答案：Buy|Use|Disposeof|Select3、判断题：ChineseSingles’DayshoppingfestivalisasuccessfulapplicationofFOMO.A、错B、对正确答案：对4、多选题：Aconsumer’sbuyingbehaviorisinfluencedbyindependentdemographicvariableswhichinclude__________.A、SocialfactorsB、CulturalfactorsC、MarketingcampaignsD、Psychologicalfactors正确答案：Socialfactors|Culturalfactors|Psychologicalfactors5、单选题：______occurswhenacompetitorclicksonsearchengineresultsandads，forcingtheadvertisertopayfortheclickeventhoughtheclickisnotjustified.A、ClickfraudB、LinkfarmC、AdBlockingD、Biddingprocess正确答案：Clickfraud6、多选题：Howcanabusinessoptimizeitswebsite？A、CarefullychoosekeywordsusedontheWebpagesB、makeahighbidintheSEMauctionC、designthesitetobeeasilyrecognizedandreadbythesearchengineD、updatecontentfrequently正确答案：CarefullychoosekeywordsusedontheWebpages|designthesitetobeeasilyrecognizedandreadbythesearchengine|updatecontentfrequently7、多选题：Both________and_________arethemainthingsthatdetermineyourperformanceintheauction.A、TopicofyourwebsiteB、QualityscoreC、BrandD、ThemaximumCPC正确答案：Qualityscore|ThemaximumCPC8、判断题：Organicsearchresultsdependsonabiasedalgorithm.A、错B、对正确答案：错9、判断题：AmazonAssociatesProgramisaprivateindustrialnetworks.A、对B、错正确答案：错10、判断题：Contextadvertisingisbasedonapay-per-clickbasis.A、错B、对正确答案：对11、单选题：Advertisingnetworksallowadvertiserstargetspecificcustomersbasedontheprofileoftheaudienceviewingthecontent.Thisiscalled__________.A、contextadvertisingB、viraladvertisingC、seachengineoptimizationD、personalizedadvertising正确答案：personalizedadvertising12、单选题：WhichofthefollowingisNOToneofadvertisingnetworks’functions？A、Collectandsharedatawithbusinesses.B、Createanetworkofbothpublishersandadvertisersandplacerelevant/personalizedadsonpublishers.C、Handlethemoneyinvolved.D、Designadvertisement.正确答案：Designadvertisement.13、判断题：RichMediaAdsarealsotheleasteffectiveandthelowestcostformofonlinemarketing.A、错B、对正确答案：错14、判断题：RichMediaAdsarefarmoreeffectivethansimplebannerads.A、错B、对正确答案：对15、判断题：Comparedwithotheradformats，sponsorshipsarenotinanovertlycommercialmanner.A、错B、对正确答案：对16、多选题：Consumerbehavioristhestudyofhowindividuals，groups，andorganizations_______goods，services，ideas，orexperiencestosatisfytheirneedsandwants.A、SelectB、DisposeofC、UseD、Buy正确答案：Select|Disposeof|Use|Buy17、多选题：Aconsumer’sbuyingbehaviorisinfluencedbyindependentdemographicvariableswhichinclude__________.A、CulturalfactorsB、SocialfactorsC、PsychologicalfactorsD、Marketingcampaigns正确答案：Culturalfactors|Socialfactors|Psychologicalfactors18、多选题：Howcanabusinessoptimizeitswebsite？A、makeahighbidintheSEMauctionB、updatecontentfrequentlyC、designthesitetobeeasilyrecognizedandreadbythesearchengineD、CarefullychoosekeywordsusedontheWebpages正确答案：updatecontentfrequently|designthesitetobeeasilyrecognizedandreadbythesearchengine|CarefullychoosekeywordsusedontheWebpages19、多选题：Both________and_________arethemainthingsthatdetermineyourperformanceintheauction.A、BrandB、ThemaximumCPCC、QualityscoreD、Topicofyourwebsite正确答案：ThemaximumCPC|Qualityscore20、多选题：Consumerbehavioristhestudyofhowindividuals，groups，andorganizations_______goods，services，ideas，orexperiencestosatisfytheirneedsandwants.A、BuyB、UseC、SelectD、Disposeof正确答案：Buy|Use|Select|Disposeof21、多选题：Aconsumer’sbuyingbehaviorisinfluencedbyindependentdemographicvariableswhichinclude__________.A、CulturalfactorsB、PsychologicalfactorsC、MarketingcampaignsD、Socialfactors正确答案：Culturalfactors|Psychologicalfactors|Socialfactors22、多选题：Howcanabusinessoptimizeitswebsite？A、CarefullychoosekeywordsusedontheWebpagesB、makeahighbidintheSEMauctionC、updatecontentfrequentlyD、designthesitetobeeasilyrecognizedandreadbythesearchengine正确答案：CarefullychoosekeywordsusedontheWebpages|updatecontentfrequently|designthesitetobeeasilyrecognizedandreadbythesearchengine23、多选题：Consumerbehavioristhestudyofhowindividuals，groups，andorganizations_______goods，services，ideas，orexperiencestosatisfytheirneedsandwants.A、UseB、BuyC、SelectD、Disposeof正确答案：Use|Buy|Select|Disposeof24、多选题：Consumerbehavioristhestudyofhowindividuals，groups，andorganizations_______goods，services，ideas，orexperiencestosatisfytheirneedsandwants.A、DisposeofB、BuyC、UseD、Select正确答案：Disposeof|Buy|Use|Select第四章单元测试1、多选题：Whichofthefollowingaresocialmarketingplayers？A、TaobaoB、TikTok（抖音）C、PinterestD、RED（小红书）正确答案：TikTok（抖音）|Pinterest|RED（小红书）2、判断题：Socialmarketingstrengthensthebrandanddrivessalesbyhavingconversationwithcustomers.A、对B、错正确答案：对3、单选题：Whichofthefollowingistheonlineversionofword-of-mouthadvertising？A、ViralmarketingB、SearchenginemarketingC、MobilemarketingD、Localmarketing正确答案：Viralmarketing4、多选题：ThemovieNeZhaappliedthefollowingviralmarketingstrategies：______.A、createdpostsonWeibowithkeyswordssuchas“国漫崛起”，“东方神话IP”whicharousedaudience’spatrioticsentiment.B、ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.C、GoodqualityofthemovieledtopositivecommentsonDoubanD、therearenumerousmomentsinthemoviethatweredeeplyresonant.正确答案：createdpostsonWeibowithkeyswordssuchas“国漫崛起”，“东方神话IP”whicharousedaudience’spatrioticsentiment.|ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.|GoodqualityofthemovieledtopositivecommentsonDouban|therearenumerousmomentsinthemoviethatweredeeplyresonant.5、单选题：________referstoamoreorlessstablegroupoffanswhoareengagedandcommunicatingwithoneanotheroverasubstantialperiodoftime.A、amplificationB、communityC、barndstrengthD、fanacquisition正确答案：community6、多选题：Marketershaveanumberoftacticstobuildcommunities，includingA、freegiftsforbringinginnewmembers.B、insideinformationonnewproductsC、pricediscountforloyaltyD、guidanceandrecommendationsforcustomers正确答案：freegiftsforbringinginnewmembers.|insideinformationonnewproducts|pricediscountforloyalty|guidanceandrecommendationsforcustomers7、判断题：The“alwayson，alwayswithus”natureofsmartphonesgreatlyshortensthetimeavailableformarketingmaterials.A、对B、错正确答案：错8、判断题：2）Themorepeopleusetheirmobiledevicestosearchforandobtainlocalservices，themoreopportunitiesthereareformarketerstosendtargetedmessagestoconsumersatjusttherightmoment，atjusttherightlocation，andinjusttherightway.A、对B、错正确答案：对9、单选题：Whichofthefollowingaccountsforthemostmobileadspending？A、videoadsB、displayadsC、searchengineadvertisingD、SMStextmessages正确答案：searchengineadvertising10、判断题：Chinesepeopleprimarilyusemobiledevicesforshoppingorbuying.A、错B、对正确答案：错11、单选题：Whichofthefollowingisthemostpopularmobilemarketingformat？A、displayadvertisingB、searchengineadvertisingC、mobilemessagingD、videoadvertising正确答案：searchengineadvertising12、判断题：Displayadvertisinghasthelargestsizeofmobilemarketingexpenditures.A、对B、错正确答案：错13、单选题：Friend-finderservicesanswerthequestionof__________.A、Whereismychild？B、HowamIdoinginjogging？C、Whereareyou？Where’sthecrowd？D、What’sthebestrestaurantintheneighborhood？正确答案：Whereareyou？Where’sthecrowd？14、判断题：Localmarketingisbasedonthemarketingtheory—demographicsegmentation.A、对B、错正确答案：错15、多选题：TheGPSreceiversinthesmartphonesalongwithothertechniques，meantthatauser’slocationcouldbefairlywellknownby_________.A、cellphonemanufacturersB、MarketersC、telecomcarriersD、serviceproviders正确答案：cellphonemanufacturers|Marketers|telecomcarriers|serviceproviders16、多选题：Whichofthefollowingaresocialmarketingplayers？A、RED（小红书）B、PinterestC、TikTok（抖音）D、Taobao正确答案：RED（小红书）|Pinterest|TikTok（抖音）17、多选题：Marketershaveanumberoftacticstobuildcommunities，includingA、guidanceandrecommendationsforcustomersB、insideinformationonnewproductsC、pricediscountforloyaltyD、freegiftsforbringinginnewmembers.正确答案：guidanceandrecommendationsforcustomers|insideinformationonnewproducts|pricediscountforloyalty|freegiftsforbringinginnewmembers.18、多选题：TheGPSreceiversinthesmartphonesalongwithothertechniques，meantthatauser’slocationcouldbefairlywellknownby_________.A、telecomcarriersB、MarketersC、serviceprovidersD、cellphonemanufacturers正确答案：telecomcarriers|Marketers|serviceproviders|cellphonemanufacturers19、多选题：Whichofthefollowingaresocialmarketingplayers？A、PinterestB、TaobaoC、TikTok（抖音）D、RED（小红书）正确答案：Pinterest|TikTok（抖音）|RED（小红书）20、多选题：ThemovieNeZhaappliedthefollowingviralmarketingstrategies：______.A、createdpostsonWeibowithkeyswordssuchas“国漫崛起”，“东方神话IP”whicharousedaudience’spatrioticsentiment.B、ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.C、therearenumerousmomentsinthemoviethatweredeeplyresonant.D、GoodqualityofthemovieledtopositivecommentsonDouban正确答案：createdpostsonWeibowithkeyswordssuchas“国漫崛起”，“东方神话IP”whicharousedaudience’spatrioticsentiment.|ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.|therearenumerousmomentsinthemoviethatweredeeplyresonant.|GoodqualityofthemovieledtopositivecommentsonDouban21、多选题：Marketershaveanumberoftacticstobuildcommunities，includingA、insideinformationonnewproductsB、guidanceandrecommendationsforcustomersC、pricediscountforloyaltyD、freegiftsforbringinginnewmembers.正确答案：insideinformationonnewproducts|guidanceandrecommendationsforcustomers|pricediscountforloyalty|freegiftsforbringinginnewmembers.22、多选题：TheGPSreceiversinthesmartphonesalongwithothertechniques，meantthatauser’slocationcouldbefairlywellknownby_________.A、MarketersB、cellphonemanufacturersC、serviceprovidersD、telecomcarriers正确答案：Marketers|cellphonemanufacturers|serviceproviders|telecomcarriers23、多选题：Whichofthefollowingaresocialmarketingplayers？A、PinterestB、RED（小红书）C、TaobaoD、TikTok（抖音）正确答案：Pinterest|RED（小红书）|TikTok（抖音）24、多选题：ThemovieNeZhaappliedthefollowingviralmarketingstrategies：______.A、ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.B、GoodqualityofthemovieledtopositivecommentsonDoubanC、therearenumerousmomentsinthemoviethatweredeeplyresonant.D、createdpostsonWeibowithkeyswordssuchas“国漫崛起”，“东方神话IP”whicharousedaudience’spatrioticsentiment.正确答案：ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.|GoodqualityofthemovieledtopositivecommentsonDouban|therearenumerousmomentsinthemoviethatweredeeplyresonant.|createdpostsonWeibowithkeyswordssuchas“国漫崛起”，“东方神话IP”whicharousedaudience’spatrioticsentiment.25、多选题：Marketershaveanumberoftacticstobuildcommunities，includingA、insideinformationonnewproductsB、freegiftsforbringinginnewmembers.C、pricediscountforloyaltyD、guidanceandrecommendationsforcustomers正确答案：insideinformationonnewproducts|freegiftsforbringinginnewmembers.|pricediscountforloyalty|guidanceandrecommendationsforcustomers26、多选题：TheGPSreceiversinthesmartphonesalongwithothertechniques，meantthatauser’slocationcouldbefairlywellknownby_________.A、MarketersB、cellphonemanufacturersC、telecomcarriersD、serviceproviders正确答案：Marketers|cellphonemanufacturers|telecomcarriers|serviceproviders27、多选题：ThemovieNeZhaappliedthefollowingviralmarketingstrategies：______.A、createdpostsonWeibowithkeyswordssuchas“国漫崛起”，“东方神话IP”whicharousedaudience’spatrioticsentiment.B、GoodqualityofthemovieledtopositivecommentsonDoubanC、ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.D、therearenumerousmomentsinthemoviethatweredeeplyresonant.正确答案：createdpostsonWeibowithkeyswordssuchas“国漫崛起”，“东方神话IP”whicharousedaudience’spatrioticsentiment.|GoodqualityofthemovieledtopositivecommentsonDouban|ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.|therearenumerousmomentsinthemoviethatweredeeplyresonant.28、多选题：Marketershaveanumberoftacticstobuildcommunities，includingA、guidanceandrecommendationsforcustomersB、pricediscountforloyaltyC、freegiftsforbringinginnewmembers.D、insideinformationonnewproducts正确答案：guidanceandrecommendationsforcustomers|pricediscountforloyalty|freegiftsforbringinginnewmembers.|insideinformationonnewproducts29、多选题：TheGPSreceiversinthesmartphonesalongwithothertechniques，meantthatauser’slocationcouldbefairlywellknownby_________.A、telecomcarriersB、cellphonemanufacturersC、serviceprovidersD、Marketers正确答案：telecomcarriers|cellphonemanufacturers|serviceproviders|Marketers第五章单元测试1、单选题：Virtualmerchantsfacepotentiallylargecostsforallofthefollowingexcept：A、buildingandmaintainingphysicalstoresB、buildingandmaintainingawebsiteC、buildinganorderfulfillmentinfrastructureD、developingabrandname正确答案：buildingandmaintainingphysicalstores2、判断题：Manufacturer-directfirmsareonlysingle-channelmanufacturers.A、错B、对正确答案：错3、多选题：Manufacturer-directmodelhasfollowingadvantages___________.A、createchannelconflictsB、givethefirmcompletecontroloveritscustomerdatabaseC、simplifythecompany’soperationsD、eliminatetheneedtosupportawholesaleandretailsalesnetwork正确答案：givethefirmcompletecontroloveritscustomerdatabase|simplifythecompany’soperations|eliminatetheneedtosupportawholesaleandretailsalesnetwork4、多选题：__________haveanetworkofphysicalstoresastheirprimaryretailchannel，butalsohaveonlineofferings.A、virtualmerchantsB、manufacture-directcompaniesC、bricks-and-clickscompaniesD、omini-channelmerchants正确答案：bricks-and-clickscompanies|omini-channelmerchants5、多选题：Whichofthefollowingaretrueforbigdataandpowerfulanalyticsprograms？A、IntendtomakeconsumersallintobigspendersB、tosendpersonalizedmessagestocustomersC、recommendproductsbeforetheyaskD、makepossiblepredictivemarketing正确答案：Intendtomakeconsumersallintobigspenders|tosendpersonalizedmessagestocustomers|recommendproductsbeforetheyask|makepossiblepredictivemarketing6、判断题