商务英语视听说（第2册）（第二版）课件 Unit 1 Introduction to Business

Unit1BusinessIdeas商务英语视听说（第2册）（第二版）新视界商务英语系列教材中国人民大学出版社PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkSpeakingofCreativityinChina1.Watchthefollowingvideoclipandanswerthequestions.Unit1IntroductiontoBusinessPartVIOralPracticecorporation

/ˌkɔːpəˈreɪʃn/n.alargebusinesscompany（大）公司(TEM-4,CET-4)e.g.Manyvotersresentedthepowerofbigcorporations.craft/krɑːft/n.anactivityinvolvingaspecialskillatmakingthingswithyourhands手艺，工艺(TEM-4,CET-4)e.g.OnSaturdays,thecraftmarketbeginsearly,withstallholderssettingupataround6a.m.evolve/iˈvɒlv/v.todevelopgradually,especiallyfromasimpletoamorecomplicatedform逐步发展，逐渐演变(TEM-4,CET-4)e.g.Thecompanyhasevolvedintoamajorchemicalmanufacturer.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkSpeakingofCreativityinChina1.Watchthefollowingvideoclipandanswerthequestions.Unit1IntroductiontoBusinessPartVIOralPracticeFortune500listTheFortuneGlobal500,alsoknownasGlobal500,isanannualrankingofthetop500corporationsworldwideasmeasuredprincipallybyrevenue.ThelistiscompiledandpublishedannuallybyFortunemagazine.世界财富500强是一份以企业收入为主要依据的全球企业年度榜单，由美国《财富》杂志编制发布。

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkSpeakingofCreativityinChina1.Watchthefollowingvideoclipandanswerthequestions.Unit1IntroductiontoBusinessPartVIOralPractice(1)Whatdid“madeinChina”standfor?Isittruenow?(2)WhatistheignoredreasonforChina’srapideconomicgrowth?(3)Howdopeoplejudgewhetheracountryiscreativeornot?

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkHowtoTurnaGreatIdeaintoaGreatProduct2.Readthefollowingpassageanddiscussthequestions.Unit1IntroductiontoBusinessPartVIOralPracticefruition/fruˈɪʃn/n.thesuccessfulresultofaplan,aprocessoranactivity完成，实现，取得成果(TEM-8)e.g.Aftermonthsofhardwork,ourplansfinallycametofruition.cruise/kruːz/n.ajourneybysea,visitingdifferentplaces,especiallyasaholiday/vocation乘船游览；航行(TEM-4,CET-4)e.g.I’dlovetogoonaround-the-worldcruise.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkHowtoTurnaGreatIdeaintoaGreatProduct2.Readthefollowingpassageanddiscussthequestions.Unit1IntroductiontoBusinessPartVIOralPracticetheBahamasTheBahamas,knownofficiallyastheCommonwealthoftheBahamas,isanarchipelagicstatewithintheLucayanArchipelago.Foundedin1973andwithNassauasitscapital,itconsistsofmorethan700islands,cays,andisletsintheAtlanticOceanandissoutheastoftheUSstateofFlorida.TheBahamasisthesiteofColumbus’firstlandfallintheNewWorldin1492.巴哈马正式名称为巴哈马国，属大西洋卢卡亚群岛，由700多个大小岛屿和珊瑚礁组成。该国位于美国佛罗里达州东南方，是哥伦布1492年第一次到达“新大陆”时的登陆地点，1973年建国，首都拿骚。

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkUnit1IntroductiontoBusinessPartVIOralPractice

HowtoTurnaGreatIdeaintoaGreatProduct2.Readthefollowingpassageandmatchthepictureswiththeterms.(1)Wheredoesagreatproductcomefrom?(2)Whatisthefirstthingtodowhenyouwanttocreateagoodidea?(3)Whatisthedifferencebetweenaday-dreamandagoodidea?PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationOneUnit1IntroductiontoBusinessPartVIOralPracticeConversationOneConversationTwoConversationThree

winner/ˈwɪnə(r)/n.(informal)athingorpersonthatissuccessfulorlikelytobesuccessful成功者；可能成功的人（或事物）(TEM-4)e.g.Ithinkyourideaisawinner.blockbuster/ˈblɒkbʌstə(r)/n.(informal)somethingverysuccessful,especiallyaverysuccessfulbookorfilm/movie一鸣惊人的事物；（尤指）非常成功的书（或电影）e.g.Ournewfilmwillbearealblockbuster.prototype/ˈprəʊtəˌtaɪp/n.thefirstdesignofsomethingfromwhichotherformsarecopiedordeveloped原型；雏形；最初形态(TEM-8,CET-6)

e.g.Fayoversawtheproductgofromprototypeallthewaythroughthefirstclinicaltrials.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationOneUnit1IntroductiontoBusinessPartVIOralPracticeConversationOneConversationTwoConversationThree

bellsandwhistlesadditionalfeaturesoraccessorieswhicharenonessentialbutveryattractive华而不实的点缀品；花哨的功能e.g.Thebasicserviceisfree,butuserswhowantthebellsandwhistlespayafee.fasttracksomethingacceleratethedevelopmentorprogressof(apersonoraproject)加快（人，计划）的发展（或进展）

e.g.Theoldboysnetworkfasttractsmentothetopofthecorporateladder.stockingstufferasmallgiftsuitableforplacinginaChristmasstocking（放在袜子里的）圣诞节礼物e.g.Theirinvestigationfoundthatbundledgifts(amaingiftandastockingstuffer)wereviewedaslessgenerousthanunaccompaniedgifts(justthemaingift).PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationOneUnit1IntroductiontoBusinessPartVIOralPracticeConversationOneConversationTwoConversationThree

makeakilling(informal)tomakealotofmoneyquickly发大财；获取暴利；财运亨通e.g.Ihavefriendswhohatetheirjobsbutmakeakilling.underwraps(informal)beingkeptsecretuntilsometimeinthefuture保密；隐藏e.g.Nextyear’scollectionisstillbeingkeptunderwraps.Mum’stheword(informal)(asarequestorwarning)saynothing;don’trevealasecret（用作要求或警告）别声张；不要泄密e.g.Yoursecretissafewithme.Mum’stheword.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationOneUnit1IntroductiontoBusinessPartVIOralPracticeConversationOneConversationTwoConversationThree

getwindofsomething(informal)tohearaboutsomethingsecretorprivate听到…的风声；获悉…的秘密消息e.g.Idon'twantthepublic,andespeciallynotthepress,togetwindofitatthisstage.ripsomethingoffcopy;plagiarize复制；抄袭，剽窃e.g.Ournewfilmwillbearealblockbuster.gameplanaplanforsuccessinthefuture,especiallyinsport,politicsorbusiness（尤指体育运动、政治或商业方面的）行动计划，方案，对策e.g.Fayoversawtheproductgofromprototypeallthewaythroughthefirstclinicaltrials.get(something)offthegroundtostarthappeningsuccessfully;tomakesomethingstarthappeningsuccessfully（使）顺利开始，开始发生e.g.Thefilmisashamelesscollectionofideasrippedofffromothermovies.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationOneUnit1IntroductiontoBusinessPartVIOralPractice(1)Whatisthenewproductmentionedintheconversation?Atowel.Apencil.C.Atoothbrush.D.Awindshield.

(2)Whatfunctionoftheproductismentionedintheconversation?Whiteningfunction.Soothingfunction.Cleansingfunction.Healingfunction.(3)Whendotheywanttolaunchtheproduct?Inwinter.Nextseason.Nextmonth.Intheholidayseason.(4)Whydotheywanttokeeptheirprojectinsecretfornow?Theydon’tthinktheirproductismature.Theydon’twantcompetitorstocopytheirproduct. Theywanttokeeptheconsumersinsuspense.Theyneedtodiscussthedetailsintheirnextmeeting.ConversationOneConversationTwoConversationThree

CADBPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationTwoUnit1IntroductiontoBusinessPartVIOralPracticeConversationOneConversationTwoConversationThree

A:MayIhelpyou,Miss?B:Yes,I’mexcitedtohearaboutyournewproduct.A:OK.I’msureyouwilllovewhatthis

candoforyourbusiness.B:Yes.I’veheardalotaboutit.A:Watchour

,please.You’llbeconvincedthat

.(Afterthedemonstration)B:Yes,Iwouldhavetoagreewithyou.Itseemsto

thantheothers.Butnewproductsometimeshasafewtroubles.Howaboutyours?A:Oursystemsare100%trouble-free.newautomaticansweringsystemcomputerdemonstrationourproductissuperioroffermoreoptionsPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationTwoUnit1IntroductiontoBusinessPartVIOralPracticeConversationOneConversationTwoConversationThree

B:Howdoyou

?A:Anyofournewproductsshallgothrougha1-3monthtestingperiod.B:Are

?A:Yes,ourpricesarenegotiable,butourqualityisnot.B:WhathappensifIamnotsatisfiedwithmypurchases?A:Your

,orwerefundyourmoney.B:Isee.ButIhavetodiscussitoverwithmybossbeforeImakeadecision.A:OK.Ihopeyouwillbeintouchwithmeshortly.ensurequalityyourpricesnegotiablesatisfactionisguaranteedPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationThreeUnit1IntroductiontoBusinessPartVIOralPracticeConversationOneConversationTwoConversationThree

A:Hello,comein.I’vebeenwaitingforyou.B:Thankyou.I’mnotlate,amI?A:No,no,no,notatall.It’sjustthatI’vebeenlookingforwardtomeetingyou.B:Well,thankyou,butit’snotallthathardtodo,youknow.I’vebeencallingyourofficeand

forabouttwoyearsnow,andyou’veneverrespondedbefore.A:Ha,ha,ha!Yes,Iguess

.Letmeexplain,okay?B:Please,Iwishyouwould.A:Well,asyouprobablyknowIbuyfrom

anddon’t,asarule,dealwithnewpeople.B:Yes,Iknowthat.It’swhyI’vebeentryingtobecomeoneofthosesuppliers.Ihearyou’reagoodmantodobusinesswith.sendingyourproposalsIdeservedthataselectedgroupofsuppliersPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationThreeUnit1IntroductiontoBusinessPartVIOralPracticeConversationOneConversationTwoConversationThree

A:I’mveryold-fashioned.I

.OnceIstartasalesrelationshipwithsomeone,Istaywithhimorher,andwedomostofourbusinessonthephone.Iexpecttheir

anddon’thaggle.ButifIfindoutthey

,thenIfindanothersupplier.B:That’sprettymuchwhatIheard.A:Well,thosearemyterms.Aslongasyouhonorthem,wecandobusiness.Ifyoubreakfaithandtrytotakeadvantage,I’llfindsomeoneelsetoworkwith.Canyou

?B:Noproblematall,Mike.Justgivemethechance.believeinloyaltyabsolutebestpricepossiblescrewedmeoverlivewiththatPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkMaldivesResortOffers$30K“All-You-Can-Stay”HolidayUnit1IntroductiontoBusinessPartVIOralPracticeNewsOne

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resort/rɪˈzɔːt/n.aplacewherealotofpeoplegoonholiday/vacation旅游胜地；度假胜地(TEM-4,CET-4)e.g.CurrentlyBahamiansarebannedfromgamblinginsidethebeachresortcasinos,meantfortouristsonly.bungalow/ˈbʌŋɡələʊ/

n.ahousebuiltallononelevel,withoutstairs平房(TEM-4,CET-6)e.g.It’slargecomparedtotheother,smallerSpanishbungalowrooms.scuba/ˈskubə/n.anaqualung水下呼吸器；水肺e.g.Thecompanyoffersscuba-divingasanadd-ontothebasicholidayprice.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkMaldivesResortOffers$30K“All-You-Can-Stay”HolidayUnit1IntroductiontoBusinessPartVIOralPracticeNewsOne

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hefty/ˈhefti/adj.(ofanamountofmoney钱的数额)large;largerthanusualorexpected很大的；超出一般的；可观的(TEM-8)e.g.Theysolditeasilyandmadeaheftyprofit.pristine/ˈprɪstiːn/

adj.freshandclean,asifnew崭新的；清新的(TEM-8)e.g.ThepristinewatersaroundtheAntarcticwilldisappearforever.marine/məˈriːn/adj.connectedwiththeseaandthecreaturesandplantsthatlivethere海的；海产的；海生的(TEM-4,CET-4)e.g.Generationsofmarineturtlescannotbewrong–thebeachhereissimplydivine.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkMaldivesResortOffers$30K“All-You-Can-Stay”HolidayUnit1IntroductiontoBusinessPartVIOralPracticeNewsOne

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atoll/ˈætɔːl/n.anislandmadeofcoralandshapedlikearingwithalakeofseawater(calledalagoon)inthemiddle环礁e.g.Risingseasthreatentoforcewholepopulationsoffatollnations.seclusion/sɪˈkluːʒn/

n.thestateofbeingprivateorofhavinglittlecontactwithotherpeople清静；隐居；与世隔绝e.g.Havinggreetedthosegatheredbelow,hewillstepbackinsideandbeginhislifeofseclusion.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkMaldivesResortOffers$30K“All-You-Can-Stay”HolidayUnit1IntroductiontoBusinessPartVIOralPracticeNewsOne

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Write“T”fortrueand“F”forfalse.(1)TheluxuryAnataraVeliresortoffersspecialpackagesthatcontainnecessitiessoitsguestscanliveontheirownforthewholeof2021.(2)Theresortoffersfreefoodforawholeyear.(3)TheMaldivesisanarchipelagonationintheIndianOcean.(4)Scuba-diverslovetogototheMaldivesbecauseofthehighqualityofitsseafood.(5)TheMaldivesisespeciallypopularwiththosewholovesociallife.(6)Accordingtoatourismspokesperson,thetotalcostislowerthanstayinginanaveragehotelforayear.

FFTFFTPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkWhat’stheFutureof“theStart-UpNation”?Unit1IntroductiontoBusinessPartVIOralPractice

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entrepreneur/ˌɒntrəprəˈnɜː/

n.apersonwhomakesmoneybystartingorrunningbusinesses,especiallywhenthisinvolvestakingfinancialrisks创业者，企业家（尤旨涉及财务风险的）(TEM-4,CET-6)e.g.WhatstruckmemostwashoweachentrepreneurImethadadistinct,plausiblevision.din/dɪn/ n.aloud,unpleasantnoisethatlastsforalongtime喧嚣声，嘈杂声，吵闹声(TEM-8)e.g.ThedinfromthecommoditypitsontheChicagoexchangesisgrowinglouder.simulate/ˈsɪmjʊleɪt/

v.tocreateparticularconditionsthatexistinreallifeusingcomputers,model,etc.,usuallyforstudyortrainingpurposes（用计算机或模型等）模拟(TEM-8,CET-6)e.g.Thescientistdevelopedonemodeltosimulateafullyearoftheglobe’sclimate.

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dietician/ˌdaɪɪˈtɪʃən/ n.apersonwhosejobistoadvicepeopleonwhatkindoffoodtheyshouldeattokeephealthy营养学家(TEM-8)e.g.Youshouldbereferredtoadieticianforadviceondiet.innovate/ˈɪnəˌveɪt/

v.tointroducenewideas,thingsorwaysofdoingsomething引入，创新，改革(TEM-4)e.g.Wemustconstantlyadaptandinnovatetoensuresuccessinagrowingmarket.

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JaffaJaffaorYafo,isthesouthernandoldestpartofTelAviv-Yafo,anancientportcityinIsrael.JaffaisfamousforitsassociationwiththebiblicalstoriesofJonah,SolomonandSaintPeter.雅法为以色列古代港市，位于以色列最大城市特拉维夫南部，因与《圣经》任务约拿、所罗门和圣彼得的故事相关而闻名于世。PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkWhat’stheFutureof“theStart-UpNation”?Unit1IntroductiontoBusinessPartVIOralPractice

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barcodesAgroupofthinandthicklinesprintedonproductsyoubuyinashop,thatacomputercanread.Itcontainsinformationsuchastheprice.（产品包装上的）条形码，条码

serveroneofthecomputersonanetworkthatprovidesaspecialservice（计算机网络中的）服务器PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkWhat’stheFutureof“theStart-UpNation”?Unit1IntroductiontoBusinessPartVIOralPractice

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Howmuchtimedoeseachentrepreneurhavetopresenttheircompany?A.5minutes.B.10minutes.C.15minutes.D.30minutes.(2)Accordingtothetape,whichofthefollowingstatementistrue?A.Feng-GUIcantelladvertisersanddesignerswhichareasofawebaremostunlikelytograbpeople’sattention.B.CopyVcansendlargefilesquicklyandsecurely.C.Fooducateisanappthatteachespeoplehowtocook.D.Humanvisioncanbesimulatedtocreatevisionformachines.(3)Whatis“theStart-upNation”mentionedinthebookbyDanSenorandSaulSinger?A.India.

B.Indonesia.C.Iran.D.Israel.

ACD(4)Whocanoneworkwithtostartacompany?A.Familymembers.B.Schoolmates

.C.Friends.D.Strangers.BPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkWhat’stheFutureof“theStart-UpNation”?Unit1IntroductiontoBusinessPartVIOralPractice

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(5)Whatmakesstartingabusinesseasierthanbefore?A.Moresparetime.B.Informationtechnology.C.Betterpubliceducation.D.Higherlivingstandard.

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wilt/wɪlt/

n.(ofaplant,leaforflower)becomelimpthroughheat,lossofwater,ordisease;droop（植物，叶，花）枯萎，凋谢(TEM-8)e.g.Theroseswiltedthenextday.brainchild/ˈbreɪntʃaɪld/

n.anideaorinventionofonepersonorasmallgroupofpeople（个人或小群体的）主意，发明(TEM-8)e.g.TherecordwasthebrainchildofrockstarBobGeldof.humidity/hjuːˈmɪdəti/

n.theamountofwaterintheair（空气中的）湿度(TEM-4,CET-6)e.g.

Thehumidityisrelativelylow.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPassageOneUnit1IntroductiontoBusinessPartVIOralPractice

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sensor/ˈsensə(r)/

n.adevicethatcanreacttolight,heat,pressure,etc.inordertomakeamachine,etc.dosomethingorshowsomething（探测光、热、压力等的）传感器，敏感元件，探测设备(TEM-8)e.g.Asensorchannelsthelightsignalalonganopticalfibre.detect/dɪˈtekt/ v.todiscoverornoticesomething,especiallysomethingthatisnoteasytosee,hear,etc.发现；查明；侦察出(TEM-4,CET-4)e.g.Thetestsaredesignedtodetectthediseaseearly.

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transform/trænsˈfɔːm/v.tocompletelychangetheappearanceorcharacterofsomething,especiallysothatitisbetter使改变外观（或性质）；使改观(TEM-4,CET-4)e.g.Anewcolourschemewilltransformyourbedroom.inthepipelineSomethingthatis“inthepipeline”isbeingdiscussed,plannedorpreparedandwillhappenorexistsoon.在讨论（或规划、准备）中；在酝酿中e.g.Whatprojectsorexhibitionsdoyouhaveinthepipeline?

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ModelTIn1913,HenryFordintroducedtheassemblylinetoproduce“ModelT”.Thisisanepoch-makingeventineconomichistorysincetheintroductionofmassproductionsignificantlyincreasedproductivityandreducedthepriceofgoods.1913年，亨利·福特引进了生产线来生产T型汽车。大批量生产的引入显著提高了生产力，减低了产品价格，是经济史上划时代的事件。

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Listentothepassageandanswerthequestions.(1)Whatproductisintroducedbythespeaker?(2)Whatproblemcantheproductsolve?(3)Howdoestheproductwork?(4)Whydoesthespeakersaythattheproductwillappealtoeveryone?(5)Doyouthinkthisproductwillsellwell?Andwhy?

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incredibly/ɪnˈkredəbli/

adv.extremely极端地，极其(TEM-4,CET-4)e.g.Tenyear-oldsareincrediblyenergetic.lounge/laʊndʒ/v.tostand,sitorlieinalazyway懒洋洋地站（或坐、躺）(TEM-4,CET-6)e.g.Severalstudentswereloungingaround,readingnewspapers.literally/ˈlɪtərəli/adv.usedtoemphasizethetruthofsomethingthatmayseemsurprising（强调事实可能令人惊讶）真正地，确实地(TEM-8,CET-4)e.g.Thereareliterallyhundredsofprizestowin.

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grind/ɡraɪnd/

v.topressorrubsomethingintoasurface用力挤压，用力擦(TEM-4,CET-4)e.g.Hegroundhiscigaretteintotheashtray.hustle/ˈhʌsl/

v.toactinanaggressivewayorwithalotofenergy强行，强迫，硬干(TEM-4,CET-6)e.g.Ilikeithere.Itforcesyoutohustleandyoucanearnmoney.

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(1)Whatisthesignthatshowsyou’llbeincrediblysuccessful?A.Youhavegreataspirations.B.Youvalueyourtime.C.Youlovehelpingpeople.D.Youstudyalot.(2)SuccessfulpeoplewouldnotnormallydothefollowingthinsEXCEPT

.loungingaboutspendingtimeonthesocialmediadoingsportswatchinguselessnewsonTV(3)Whatistheschedulelikeforsuccessfulpeople?A.Theywakeupveryearlyinthemorning.B.Theywork8or9hoursaday.C.Theystayuplatetowork.D.Theyonlyschedulethemostimportantthings..(4)Whydosuccessfulpeoplevaluetheirtimesomuch?Theywanttoshowagoodexampletoothers.Theywanttospendmoretimewiththeirfamily.Theyaredoingwhattheylove.Theybelieveworkisthemostimportantthinginlife.

BCACPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkABiggerDefinitionofCreativityUnit1IntroductiontoBusinessPar