英语 第四版（第一册）课件 Unit 5 Fashion and Design、Unit 6 The World of Art

英语第一册英语第一册Unit5FashionandDesignFashionandStyleIndustrialDesignBrandStoryUNIT5FashionandStyleA.__________________B.__________________C.__________________D.__________________DIYworkshopstreetwearnewChinesestylecitywalk

Writethewordsorphrasefromtheboxunderthepictures.virtualtry-on DIYworkshop capsulehotel newChinesestylecitywalk streetwear low-carbonlife smarthomeE.__________________F.__________________G.__________________H.__________________capsulehotellow-carbonlife smarthomevirtualtry-on

Writethewordsorphrasefromtheboxunderthepictures.virtualtry-on DIYworkshop capsulehotel newChinesestylecitywalk streetwear low-carbonlife smarthomeChuHongsheng(1918-2017)wasfamousinthefashionworldforhisskillsincreatinghighlycustomizedqipaos.QipaoisalsocalledCheongsamandhasalonghistoryinChina.Itisknownforitseleganceandbeauty.ChuHongsheng’sQipaoJourney1930sAnativeofSuzhou,hewassenttoShanghaiinthe1930stolearnhowtomakeqipaos.Hisfatherbelievedthatthejobwas“thebestintheworld”becauseitcouldbedoneindoorsregardlessofweatherconditions.Atthattime,qipaowasverypopularandwasseenasasymbolofstyle.1980sEvenafterthe1980s,whentheqipaowasrarelyseenonthestreets,Chuwasstillbusymakingthetraditionaldress.2012Hehadtostopworkingin2012becauseofaleginjury.

2015Hestartedagainin2015toevenholdafashionshowofqipaoinShanghai.2017ChuHongshenghaddevotedhimselftocraftingqipaosformorethan80yearsbythetimehepassedawayin2017.Chumadeatleast5,000qipaosinhislifetime.SomeofChu’sqipaosarewornbyfamouspeopleandartists.Oneofthedresseshemade,anall-whitelaceqipao,wasdisplayedatafamousinternationalfashionexhibitionin2015.Hewasverygoodatmakingqipaouniqueforeachperson.Agoodtailor,hesaid,musttake36measurementsofthebody.Hemixedoldandnewstyles,makingqipaobothmodernandtraditional.Chuwassofamousforhiscraftsmanshipthathiscreationswereoncecomparedtobeing“sodelicateandfitting,likeasecondlayerofskin”.Hisfansbelievetherewillneveragainbeaqipaotailoraspassionateandskilledashewas.1.Readandanswerthequestions.QuestionAnswerWhatisqipao?

WhoisChuHongsheng?

WhydidChu’sfatherthinktheqipao

tailorwasthebestjob?

DidChuHongshengeverstopmakingqipao?Why?Averyfamousqipaotailor.Yes,hestoppedin2012becauseofaleginjury.ItisatraditionalChinesedressknownforitseleganceandbeauty.Becauseitcouldbedoneindoorsregardlessoftheweather.2.Readanddecidewhetherthefollowingstatementsaretrueorfalse.ChuHongshengwasborninShanghai.ChuHongshengmadeover5,000qipaos

inhislifetime.ChuHongshengbelievedagoodtailorshouldtake10measurementsofthebody.AllofChuHongsheng’sqipao

dresseswerethesamestyle.ChuHongsheng’sqipaos

wereshownatsomebigevents.StatementTrue/False(√/×)×××√√Myfavouritekindofclothesis_______________(e.g.,qipao,hanfu,skirts).Thisstyleisfrom______(e.g.,China,America).Itlooks____________________(e.g.,elegant,cool,colourful).Peoplewearitbecauseitis______________________________________(e.g.,beautiful,comfortable).3.Pleasegiveabriefdescriptionofyourfavouritefashionstyle.hanfuelegantandcolourfultraditionalandshowChinesecultureChinaAliceisanexchangestudent,andsheistalkingwithherclassmateLionthe“NewChineseStyle”popularnowadays.Alice:Hi,Li!Isawyouwearingabeautifuldressyesterday.What’sitcalled?Li:Hi,Alice!It’scalledhanfu.It’satraditionalChinesedress,butmadeinamodernwaynow.Alice:Itlookedsoelegant.Isthisanewtrend?Li:Yes,it’spartofthe“NewChineseStyle”.Alice:Whatelseisincludedinthisstyle?Li:Homestoo.Somehaverounddoorsandlotsofgreenplants,likeoldChinesegardens.Alice:IrememberI’vetastedsome“Chinese-stylecoffee”too.Li:Exactly!CoffeewithChineseflavourslikejasmineispopularnow.Andyoungpeoplelovenew-styleteahousestoo.Theyservetraditionalteainmodernplaces.Alice:So,thisstyleappearsinmanythings?Li:Yes,fromclothestotech.It’saboutenjoyingourcultureintoday’slife.Alice:It’sabeautifulwaytokeeptraditionsalive.I’dliketolearnmoreaboutit.1.Listenandcompletetheinformation.AlicesawLiwearabeautifuldressyesterday.Itiscalled______________,atraditionalChinesedressmadeinamodernway.Theydiscussthe______________of“NewChineseStyle”.Thistrendappearsinclothes,______________,teahouses,andeven______________flavourslikejasmine.Itshowsabeautifulwaytokeeptraditions______________.Alicewantstolearnmoreaboutthismixofoldandnew.homecoffeetrendhanfualive2.Imitateandtalk.Situation:Supposeyouandyourclassmatesaretalkingaboutsomemodernstylethatinterestsyou,likestreetwear.YoumayuseWhatisitcalled?Itiscalled...Itlookssoelegant/fashionable/sporty.Isthisanewtrend?Youngpeoplelove...It’sabeautifulwayto...I’dliketolearnmoreaboutit.

1.ChuHongshenghaddevotedhimselftocraftingqipaosformorethan80yearsbythetimehepassedawayin2017.devoteoneselfto表示“某人献身或致力于某事”。Hedevotedhimselftomedicalresearch.他一生致力于医学研究。devote...to...表示“把……用于……”。请注意这里的to是介词，后接名词或动名词。

Volunteersdevotetheireveningstoteachingchildreninthecommunitycentre.志愿者们把他们晚上的时间投入到在社区中心教孩子们的工作中。devote

献身，致力regardless不顾

2.Hisfatherbelievedthatthejobwas“thebestintheworld”becauseitcouldbedoneindoorsregardlessofweatherconditions.regardlessofsth.表示“不管，不顾，不理会”。Wewillgohikingtomorrow,regardless

oftheweather.我们明天将去远足，不管天气如何。Shedecidedtofinishtheprojectontime,regardlessofthedifficulties.她决心按时完成项目，不顾一切困难。craftsmanship

手艺，技艺

3.Chuwassofamousforhiscraftsmanshipthathiscreationswereoncecomparedtobeing“sodelicateandfitting,likeasecondlayerofskin”.craftsmanship由craft（工艺）和后缀-manship组成。后缀-manship一般用于形成名词，

描述各种活动中的技能、艺术或能力，如sports（体育）+-manship构成sportsmanship，

表示“体育精神，运动员风范”，多指在体育比赛中光明磊落、有气度。ThepotterycraftsmanshipinJingdezhenisworldfamous.景德镇的制陶工艺世界闻名。

Goodhorsemanshipisnotjustaboutriding,butalsounderstandingthehorse’sneeds.良好的马术不仅仅关乎骑马，还包括理解马的需求。1.SomeofChu’s

qipaosarewornbyfamouspeopleandartists.名词所有格

名词的所有格表示“所有”关系，有两种不同的形式。（1）’s所有格：由名词词尾加’s构成，多用来表示有生命的东西。Susan’shandbag苏珊的手提包mysister’sfriend我姐姐的朋友如果原词已经有复数词尾，则只加“’”。students’copybooks学生们的抄写本theclubmembers’names俱乐部成员的名字（2）of所有格：由介词of加名词短语构成，主要用于无生命的东西。thecentresof

cities

城市的中心thelegsof

thetable桌子的腿2.ChuHongshenghaddevotedhimselftocraftingqipaosformorethan80yearsbythetimehepassedawayin2017.

过去完成时

过去完成时（pastperfecttense）通常在两个过去的动作相比较时使用。两个发生在过去的

动作相比较时，常是一者在前，一者在后，前者用过去完成时形式，后者则用一般过去时形式。Shehadreadthebookbeforeshewatchedthemovie.她在看电影之前读了这本书。（“读书”先于“看电影”。）Theyhadalready

leftwhenwearrived.当我们到达时，他们已经离开了。(“他们离开”完成于“我们到达”之前。)Theyhadplayedthegamebeforetheywenttobed.他们在睡觉前玩了游戏。（“玩游戏”先于“上床睡觉”。）（1）过去完成时的构成：had+过去分词（v.-ed）。Shewastiredbecauseshehadworkedallday.她很累，因为她已经工作一整天了。（2）过去完成时常与after、before、when、not...until等时间词连用。Theplayhadalreadystartedwhenwegottothetheatre.我们到达戏院时，戏已经开始了。Theyhadnotheardhimuntilhecalledforasecondtime.他又喊了一次，他们才听到。Shehadfinishedherhouseworkbeforeshewentout.她出门之前已经把家务都干完了。2.ChuHongshenghaddevotedhimselftocraftingqipaosformorethan80yearsbythetimehepassedawayin2017.

3.Practisegrammaraccordingtotheexample.EXAMPLE:Jacket—brownA:IsthisTim’sjacket?B:No,itisn’thisjacket.Hisisbrown.变换主语：A:IsthisJane’sjacket?B:No,itisn’therjacket.Hersisbrown.(1)pen—red(2)dictionary—EnglishA:IsthisMike’spen?B:No,itisn’thispen.Hisisred.A:IsthisLucy’spen?B:No,itisn’therpen.Hersisred.A:IsthisTom'sdictionary?B:No,itisn’thisdictionary.HisisEnglish.A:lsthisLidia'sdictionary?B:No,itisn’therdictionary.HersisEnglish.3.Practisegrammaraccordingtotheexample.(3)cellphone—smaller(4)bag—biggerA:lsthisJim‘scellphone?B:No,itisn’thiscellphone.Hisissmaller.A:lsthisMaggie’scellphone?B:No,itisn’thercellphone.Hersissmaller.A.A:IsthisTom'sbag?B:No,itisn’thisbag.Hisisbigger.A:IsthisTina'sbag?B:No,itisn’therbag.Hersisbigger.3.Practisegrammaraccordingtotheexample.(5)shirt—blueA:IsthisGeorge’sshirt?B:No,itisn'thisshirt.Hisisblue.A:IsthisCindy’sshirt?B:No,itisn'thershirt.Hersisblue.3.Practisegrammaraccordingtotheexample.beauty/ˈbjuːti/n.美，美丽delicate/ˈdelɪkət/adj.精致的display/dɪˈspleɪ/v.展出，陈列dress/dres/n.连衣裙；衣服elegant/ˈelɪɡənt/adj.优雅的popular/ˈpɒpjələ(r),美

ˈpɑːpjələr/adj.流行的；广受欢迎的style/staɪl/n.风格，样式tailor/ˈteɪlə(r)/n.裁缝wear/weə(r)，美wer/v.穿，戴bebusywith忙于beknownfor...因……而著名devoteoneselfto致力于，献身于fashionshow时装秀UNIT5IndustrialDesign

Writethephrasesfromtheboxunderthepictures.A.__________________B.__________________C.__________________D.__________________kitchenappliancedesign toydesign cardesignpackagingdesign cleaningappliancedesign sportinggoodsdesignfurnituredesign medicalequipmentdesign toydesignfurnituredesigncardesignpackagingdesign

Writethephrasesfromtheboxunderthepictures.kitchenappliancedesign toydesign cardesignpackagingdesign cleaningappliancedesign sportinggoodsdesignfurnituredesign medicalequipmentdesign kitchenappliancedesignsportinggoodsdesignmedicalequipmentdesigncleaningappliancedesignE.__________________F.__________________G.__________________H.__________________Medicine/PharmapackagingPackagingPharmaceuticalPackagingMadeofChineseMedicineChinaResourcesSanjiuMedical&PharmaceuticalCo.,Ltd.ChinesepeoplehavehadthehabitofusingtheleftoversfromChineseherbstosoakfeettocureillnesssinceancienttimes.Nowadays,theleftovermedicineisoftenthrownawayintheproductionprocessofChinesepatentmedicine.Inthisdesign,theleftoverChineseherbsarepressedintopharmaceuticalpackagingforrecycling.Aftertakingthemedicine,thepackagingmadeofChinesemedicineleftoverscanbeusedtosoakfeet,helpingreducepainandcausingnopollutiontotheenvironment.999Zhengtianpillsaremadefrom15traditionalChineseherbs.IntheproductionprocessofChinesepatentmedicine,theleftoversfromChineseherbsisusuallythrownaway.Sinceancienttimes,ChinesepeoplehavehadthehabitofusingtheleftoversfromChineseherbstosoaktheirfeettohelpcureillness.WereusetheleftoversfromChineseherbstomaketheouterpackageboxesofmedicines.Whenusing,usersmustfirstopentheouterpackageofthepillsandtakeoutthepillswiththewax-sealedpackage.Openthewax-sealedpillsandtakethemwithwarmwater.Puttheouterpackageinabasinandsoakitinhotwaterfor5-10minutes.Soakthefeetintheliquidmedicinefor20-30minutes,soastoachievetheeffectoftreatingthedisease.Theusedfoot-soakliquidcanbedirectlypouredintothesewerbecauseit’splant-basedandbreaksdowneasilywithoutpollution.1.Readandcompletetheinformation.WhathappenstotheleftoversofChineseherbsintheproductionofChinesepatentmedicinenowadays?HowistheleftoverChineseherbsreusedinthisdesign?Forhowlongshouldyousoakyourfeetintheliquidmedicine?Howshouldyouusethewax-sealedpills?QuestionAnswerTheleftoversfromChineseherbsisusuallythrownaway.Tosoaktheirfeettohelpcureillness.20-30minutes.Openthewax-sealedpillsandtakethemwithwarmwater.2.Readandputthestepstousethemedicineinthecorrectorder.Writethenumbers1-5nexttoeachstep.□A.Soakthefeetintheliquidmedicinefor20-30minutes.□B.Openthewax-sealedpillsandtakethemwithwarmwater.□C.Soaktheouterpackageinhotwaterfor5-10minutes.□D.Pourtheusedfoot-soakliquiddirectlyintothesewer.□E.Openthepill’souterpackageandtakeoutthepillswiththewax-sealedpackage.31524First,we_____________theouterpackageand_____________thepills.Thepillsaresealedwithwax.Second,openthepillsandtakethemwith_____________water.Next,_____________theouterpackageinthehotwaterfor5-10minutes.Then,soakourfeetinthewaterfor_____________minutes.Finally,_____________theusedfoot-soakwaterdirectlyintothesewer.3.Pleasecompletetheinformationontheprocedureforusingthepillandthepackage.20-30soakwarmtakeoutopenpourJackandXiaoqingaretalkingaboutaworldfamousumbrella.Jack:DidyouhearabouttheQingyiUmbrella?Xiaoqing:Yes,Iknow!It’sonly150gramsandwonthe2022RedDotDesignAward!Jack:Oh,theawardisveryimportantinthefieldofindustrialdesignintheworld.So,theumbrellamusthaveanexcellentdesign.Xiaoqing:Yeah,it’ssosmallwhenfolded,only14.5cm.So,itcanbecarriedinanyhandbagorshoppingbag.Jack:Canitreallybestrong?Xiaoqing:Definitely!Itsribstructureiscreative,soitisverystrongandwindproof.Jack:I’mcuriousaboutthehandle.Isitcomfortable?Xiaoqing:Sure,thehandleisorganicallyshaped,soit’sverycomfortableandsecuretohold.Jack:Whatcoloursdoesitcomein?Ilikecolourfulthings.Xiaoqing:

Ithastencolours,fromcreamandpinktodarkgreenandblack.Verystylishchoices.Jack:That’sgreat!Colourfulumbrellasmakerainydayshappier.I’mimpressed.Iwanttohaveonenow.Xiaoqing:Yeah,it’snotonlylightandstrong,butstylishaswell.Perfectforeverydayuse!1.Listenandcompletetheinformation.

TheQingyiUmbrellaisvery_____________,andhasonly150grams.It’ssmall,

andisjust_____________whenfolded.It’salso_____________andwindproofbecauseofitscreativeribstructure.Thehandleiscomfortableandsecure.Theumbrellacomesin_____________colours.It’sperfectfor_____________use.lighteverydaytenstrong14.5cm2.Imitateandtalk.Situation:Youandyourfriendsaresharingyourfavouriteindustrialdesignproducts.Pleasetrytousethefollowingusefulexpressionsinyourspeaking.YoumayuseDidyouhearabout...?Itwonthe...award.Isitcomfortable?I’mcuriousabout...Whatcoloursdoesitcomein?I’mimpressed.Iwanttohaveonenow.Itisperfectforeverydayuse.

1.iFDesignAward

RedDotDesignAwardiF设计奖（iFDesignAward）是国际上知名的设计奖项之一，由德国汉诺威工业设计论坛（iFIndustrieForumDesign）主办，1954年首次颁奖。红点设计奖（RedDotDesignAward）起源于1955年，由德国的设计协会主办。IDEA国际设计卓越奖（InternationalDesignExcellenceAwards）起源于1980年，

由美国工业设计师协会主办。这三个奖项被视为工业设计领域的大奖，代表了全球设计行业的最高荣誉，吸引了众多设计师和企业参与竞争。Chineseherb中草药

2.ChinesepeoplehavehadthehabitofusingtheleftoversfromChineseherbstosoakfeettocureillnesssinceancienttimes.herb表示“药草，香草”。中草药（Chineseherb）形式多样，可以是鲜药，也可以是干燥药材。中草药可以加工成粉末、丸剂、膏剂等多种剂型。在实际应用中，常见的有煎汤、泡茶、外敷、浴疗等多种使用方法。随着对自然疗法和替代医学兴趣的增加，中草药不仅在中国，也在全球范围内广受关注，

成为全球健康和治疗的宝贵资源。

3.WereusetheleftoversfromChineseherbstomaketheouterpackageboxesofmedicines.动词reuse由“前缀re-（再次）+use（利用）”构成，是英文中常见的构词法。类似的词还有rebuild、refresh等。Aftertheearthquake,thecommunityworkedtogethertorebuildtheirhomes.地震后，社区居民共同努力重建家园。Takingashortwalkcanhelptorefreshyourmind.散一会儿步可帮你提神。reuse

再次使用，重复使用

4.Theusedfoot-soakliquidcanbedirectlypouredintothesewerbecauseit’splant-

basedandbreaksdowneasilywithoutpollution.plant-based是一个复合形容词，由“plant（植物）+-based（基于）”构成，表示“主要由植物构成的或以植物为基础的”。后缀-based一般用在名词后，表示“以……为基础的，以……为中心的，以……为主的”等，如skill-based、water-based等。

Skill-basedlearningfocusesonpracticalabilities.以技能为主的学习侧重于培养实际能力。

Water-basedpaintsareeasiertocleanupthanoil-basedpaints.水基颜料比油基颜料更容易

清洗。plant-based

植物性的连词连词是用来连接词、短语、分句或句子的词类。英语中的连词根据其词法形态可分为简单连词、短语连词和关联连词三种。简单连词有and、or、but等；短语连词包括assoonas、inorderthat、asif、eventhough等；关联连词是指成对使用来连接对等的词语、短语或从句的连词，英语中常见的关联连词有both...and...、either...or...、neither...nor...、notonly...but...aswell、whether...or...等。（1）both...and...可以连接动词、名词、形容词等。Shebothplaysthepianoandsings.(both+动词，and+动词)她既弹钢琴，也唱歌。Sheplaysboththepianoandtheguitar.(both+名词，and+名词)她既弹钢琴，又弹吉他。1.Yeah,it’snotonlylightandstrong,butstylishaswell.Itisbothcoldandwet.(both+形容词，and+形容词)天既寒冷，又潮湿。BothheandIteachEnglish.（连接两个主语）我和他都教英语。HeteachesbothEnglishandFrench.（连接两个宾语）他既教英语，又教法语。

（2）either...or...表示从两者中选择一个。EitheryouorImusttellhim.（连接两个主语）或者你，或者我，必须告诉他。Heplayseithersoccerorbasketball.（连接两个宾语）他不是踢足球，就是打篮球。1.Yeah,it’snotonlylightandstrong,butstylishaswell.（3）neither...nor...是否定关联词，因此谓语动词不能重复使用否定式。

NeitherhenorIspeakEnglish.（连接两个主语）他不说英语，我也不说英语。HespeaksneitherEnglishnorFrench.（连接两个宾语）他既不说英语，也不说法语。Hecanneitherreadnorwrite.（连接两个谓语动词）他既不识字，又不会写字。试比较：Ineithersmokenordrink.（正）Idon’tneithersmokenordrink.（误）我既不抽烟，也不喝酒。1.Yeah,it’snotonlylightandstrong,butstylishaswell.（4）notonly...but...aswell或notonly...butalso...表示“不但……而且……”，aswell或also可省略。另外，在正式文体中，notjust或notmerely经常代替notonly。HeisnotonlystudyingGermanbutstudyingChineseaswell.（连接谓语）

他不仅在学德语，而且还在学中文。Mysisterhasnotonlytoomanyhatsbuttoomanydressesaswell.（连接宾语）

我姐姐不仅帽子太多，而且连衣裙也不少。（5）whether...or...后面可跟不定式、句子以及否定词not。Heseemedundecidedwhethertogoor(to)stay.（连接不定式）

他似乎还没有决定是去还是留。

Shealwaystellsmewhethermypicturesaregoodornot.（连接句子及否定词not）

她总是向我指出我的画是好还是不好。

1.Yeah,it’snotonlylightandstrong,butstylishaswell.Theonewhodecideswhetheryouhaveagoodlifeornotisyou.（连接句子及否定词not）

决定你是否拥有美好人生的人是你自己。（6）关联连词后面连接的成分应该是一致的。也就是说，关联连词后一般都跟相同词性

的词。1.Yeah,it’snotonlylightandstrong,butstylishaswell.2.Practisegrammaraccordingtotheexample.EXAMPLE:Itrainshereinwinter.Itsnowshereinwinter,too.A:Doesitrainorsnowhereinwinter?B:Itbothrainsandsnowshereinwinter.变换：Itdoesnotrainhereinwinter.Itdoesnotsnowhereinwinter,either.A:Doesitrainorsnowhereinwinter?B:Itneitherrainsnorsnowshereinwinter.(1)Heeatsfish.Heeatschicken,too.(2)Sheswimsontheweekend.Sherunsontheweekend,too.A:Doesheeatfishorchicken?B:Heeatsbothfishandchicken.A:Doesheeatfishorchicken?B:Heeatsneitherfishnorchicken.A:Doessheswimorrunontheweekend?B:Shebothswimsandrunsontheweekend.A:Doessheswimorrunontheweekend?B:Sheneitherswimsnorrunsontheweekend.2.Practisegrammaraccordingtotheexample.(3)Hedrivesacar.Heridesabike,too.(4)Dianacooksthedinner.Shecleansthehouse,too.A:Doeshedriveacarorrideabike?B:Hebothdrivesacarandridesabike.A:Doeshedriveacarorrideabike?B:Heneitherdrivesacarnorridesabike.A:DoesDianacookthedinnerorcleanthehouse?B:Shebothcooksthedinnerandcleansthehouse.A:DoesDianacookthedinnerorcleanthehouse?B:Sheneithercooksthedinnernorcleansthehouse.2.Practisegrammaraccordingtotheexample.(5)Shelovesdogs.Shelovescats,too.A:Doesshelovedogsorcats?B:Shelovesbothdogsandcats.A:Doesshelovedogsorcats?B:Shelovesneitherdogsnorcats.2.Practisegrammaraccordingtotheexample.colourful/ˈkʌləfl,美

ˈkʌlərfl/adj.颜色鲜艳的comfortable/ˈkʌmftəbl,美

ˈkʌmfərtəbl/adj.舒适的，使人舒服的creative/kriˈeɪtɪv/adj.有创意的；创造性的design/dɪˈzaɪn/n.设计medicine/ˈmedsn,美

ˈmedɪsn/n.药；医学package/ˈpækɪdʒ/n.盒，包，袋，包装好的东西pollution/pəˈluːʃn/n.污染recycling/ˌriːˈsaɪklɪŋ/n.回收利用Chineseherb中草药designaward设计奖industrialdesign工业设计leftovermedicine剩余药材UNIT5BrandStory2.Inyouropinion,whichfeaturesbelowareimportantforasuccessfulbrand.

Choosethreemostimportantones:_____________________________________.

1.Writedownthreebrandsthatyoulikemost:

A._____________________________________B._____________________________________C._____________________________________

IntheheartsofChinesepeople,therearesomespecialnationalbrandsknownfortheirlonghistory.Thesebrands,calledChinaTime-honouredBrands,tellstoriesoftradition,craftsmanship,andinnovation.Traditionactslikeabridgeconnectingthepastandpresent.Forhundredsofyears,thesebrandshavefollowedancientmethodsofmakingthings,passeddownfromonegenerationtothenext.Rongbaozhai,withitscenturies-oldheritage,hasbeenpreservingtheartoftraditionalChinesecalligraphyandpaintingsince1672.Thisshopisatreasurechestofhistory,keepingalivetheancientstylesandtechniquesofChineseart.Craftsmanshipisaboutmakingsomethingwithgreatcareandskill.Wuyutaiisknownforitsspecialtea,especiallyjasminetea.Thisteaisfamousforitslong-lastingfragrance,richtaste,andclearcolour.ThewayWuyutaimakesitsteaissospecialthatitstea-makingmethodisprotectedasanationaltreasureofChina.Forover100years,ithasfollowedthesamestepstomakesureitsteamaintainsitsauthenticflavour.Wuyutaiworkshardtomakesureeverycupofteaisperfect,showingInnovationinvolvesfindingnewwaystoshareoldthingswithmorepeople,especiallyyoungpeople.NeilianshengmakestraditionalChineseshoesandhasfoundcreativewaystobecomemorepopular.Ithasworkedwithfamousmovies,TVshows,andbigbrandstocreatestylishtraditionalChineseshoes.Thishashelpedmorepeople,especiallyyoungones,tonoticeandlikeitsshoes.Evenastheworldchanges,thesebrandshavestayedimportantbyholdingontotheirtraditions,showingexcellentcraftsmanship,andbeingopentonewideas.Theytellusthatit’spossibleto

respectthepastwhilelookingforwardtothefuture.itsloveandrespectforteamaking.1.Readandanswerthequestions.WhatisthenamegiventothespecialbrandsknownfortheirlonghistoryinChina?WhathasRongbaozhaibeenpreservingsince1672?WhatisWuyutaifamousfor?WhatdoesNeilianshengmake?QuestionAnswerChinaTime-honoredBrands.TheartoftraditionalChinesecalligraphyandpainting.Itsspecialtea,especiallyjasminetea.TraditionalChineseshoes.2.Readanddecidewhetherthefollowingstatementsaretrueorfalse.RongbaozhaihasbeenpreservingtheartoftraditionalChinesecalligraphyandpaintingforoverthreecenturies.Wuyutai’stea-makingprocessisnotprotectedasanationaltreasure.Wuyutaihaschangeditstea-makingprocessfrequentlyoverthepast100years.NeilianshenghasworkedwithfamousmoviesandTVshowstocreatenewshoestyles.ChinaTime-honouredBrandsareknownonlyforkeepingoldtraditions,butnotforinnovation.StatementTrue/False(√/×)×√××√3.Pleasegiveabriefdescriptionofyourfavouritebrand.Myfavouritebrandis_____________.Itisa_____________(typeofproductstheymake,likeclothes,shoes,sportsequipment)brand.Thisbrandstartedin________(year).Itisfrom_____________(country).Peoplelikeitbecauseitis________________________(whatmakesitgood?e.g.,quality,style,etc.).Onespecialthingaboutthisbrandis________________________.Ilikeitbecause_________________________________(reasonyoulikethisbrand).theUSA1964sportswearitsslogan“Justdoit’"fashionableandhighqualityNiketheshoesarecomfortableandcoolDaweiistellingthebrandstoryofHuaweitohisforeignclassmateLinda.Linda:DoyouknowwhatthenameHuaweimeans?Dawei:Sure,Huaweicomesfromtheslogan“Zhonghuayouwei”,thatis,“Chinahaspromise”,anditisalsotranslatedas“splendidachievement”.Linda:That’sapowerfulbrandname.WhydidHuaweichoosethisnameforitscompany?Dawei:ItwantedanamethatshowsitsgoaltobringgreattechnologyfromChinatotheworld.Linda:So,thenamecarriesabiggermessagethanjustbeingatechbrand?Dawei:Exactly.Itaimstoshowcase