尼尔森IQ-2026年全球消费者展望报告

©2025NielsenConsumerLLC

Allrightsreserved

1Welcometoyourstrategicguide

to2026CautionisthenewnormalTheglobaloutlookfor2025sawashiftfromcautioustointentionalconsumption.For2026,

continued

volatilityhasdeeplyingrainedalingeringcautionintoconsumerpsychology,

whichisimpactingspending.Still,areasofopportunityandgrowthremainamidthisemotionalbattleground.Inthisanalyticalassessmentofthestateofconsumers,we’llhelpequip

youtowinwithcautious

yethopefulconsumersoverthenext12to18months—andbeyond.Asalways,NIQ’sConsumerOutlook

reportmarriessurveyandpurchasedata

todeliver

themostcomprehensiveoutlookpossible.

Weuncover

thedividebetween

whatconsumerssayand

what

theydo,along

withdisruptionsimpacting

theretailindustry.Cautionmaybethenewnormal,butourConsumerOutlook:Guideto2026givesmanufacturersandretailerstheinsightsandtakeawaystheyneedtonot

justkeeppace

with—butstayaheadof—whatevercomesour

wayinthe

yearahead.MartaCyhan-BowlesChiefCommunicationsOfficer&HeadofGlobalMarketingCOE,NIQ©2025NielsenConsumerLLC.Allrightsreserved.

2Key

takeaways.Consumersarenumbto

volatility—confidenceismisleading.Shoppershaveadaptedtoconstantshocks,whichmakesthemfeelmoreconfidenteventhoughtheirfinancialrealitieshaven’tchanged.Inflation,everydayexpenses,andborrowingcostsstillsqueezewallets,

making

volatility

a

semi-permanent

condition

leaders

must

plan

around..Spendingisintentional—everypurchasehastoearnitsplace.Shoppersrewardretailersandbrandsthatdelivertrust,personalization,

andconvenience.ESGandsustainabilityaretablestakes;today’sconsumers

want

tangible

benefits

that

simplify

their

life

and

align

withtheir

values..Thepricingplaybookisoverfornow.Consumersaretappedoutand

won’t

accept

more

price

hikes.Growth

depends

on

volume—capturingtripsandbasketsthroughsharperassortments,innovation,andprivate

labelstrategiesthatstretchlimiteddiscretionarydollarsfurther..Retailersarethenewmediamoguls.Retailmedianetworks(RMNs)

arereshapingcommerce,blendingshoppingwithadvertisingatshelf,

onapps,andacrossdigitaltouchpoints.Forconsumers,RMNsdeliver

real

benefits:personalization,convenience,and

loyalty

rewards,whileforcingretailersandmanufacturerstorethinkhowtheyscale.Privatelabelremainsaloyaltylever.Storebrandsarenolongerthe“cheapoption.”They’reoftenwhereshoppersseethebestvaluewithoutcompromise,giving

retailers

margin

while

pressuring

national

brands

toprove

they

still

belong

in

consumers’baskets..Commodityvolatilityisfuelingconsumer-firstinnovation.Ingredient

priceswings—fromcocoatoeggstocoffeebeans—areforcingreformulation,butthey’realsoopeningdoors.Manufacturersthatpivotfastwithalternatives(e.g.,veganeggreplacersthatdon’tsacrificeontaste

or

quality)can

deliver

affordability,functionality,and

trust

all

at

once..Seamlesscommerceisthenextfrontier.Socialcommerce,quickcommerce,andRMNsareconvergingintooneecosystem.Consumersexpectfrictionless,personalized,andinstantshoppingpathways—raising

thebarforretailersandmanufacturerstodelivereverywhere,allatonce.©2025NielsenConsumerLLC.Allrightsreserved.

3Table

ofContents

1

State

of

consumers2

Brandtrust

27

3

Seamless

commerce:4

Trends

to

watch

395

Yourguideto202646andeconomicuncertainty05Theomnirevolutioncontinues

33

Click

on

the

contents

to

navigate©2025NielsenConsumerLLC.Allrightsreserved.

4SpendingcautionisnowbakedintohouseholdeconomicsInflation-driven

austerity

is

fading,but

consumers

are

wary

of

another“rebalancing.”Across

income

brackets

andgeographies,economicandpoliticalvolatilityaredrivingcautionamongconsumers.Withtrustinlong-termstabilitylow,consumersareadaptingto

volatilityasthenewnormal.Theyarelooking

tobrandsforemotionalreassuranceasmuchas

theyareforaffordability.While

consumers

are

largely

in

the

same

financial

position

they

were

last

year,they’re

feeling

much

better

abouttheirpositions.1Stateofconsumers

andeconomicuncertainty©

02052

i

lielsneoCnosnusreLrLCLCA.lAlrlilgr

higttrseesrvded.

530%ofglobalconsumerssaythey’reinabetterfinancialposition

thanthey

wereayearago—up0.4%fromJuly202432.8%say

their

financial

positionhas

worsenedin

thepast

year—up0.6%fromJuly2024Global

consumer

sentiment

remains

re1lativelyConsumerswhosaidin2025thattheywere“betteroff”thana

yearagoremainedconsistent

with2024’s

mid-year

survey

results.There

was

a

nominaluptick(0.6%)of

globalconsumersreportingtheywere“worseoff.”Even

in

the

US—a

market

that

has

shown

lagging

optimism—the

number

ofrespondentswhosaidtheywere“muchworseoffthanayearago”droppedbyover

half,to

just8.5%

betweenJuly2024andtoday.This

shiftinpositivityintheUShas

resultedina4%increaseinaveragespendingonfast-movingconsumergoods(FMCG)products.However,the

average

number

of

items

purchased

per

trip

remainslargelyflat.+1%USshoppingoccasionsperhousehold(roughly

294

trips

perhouseholdperyear)+4%USdollarsspent

pertrip($36

perhouseholdpertrip)unchangedyearoveryear©2025NielsenConsumerLLC.Allrightsreserved.

6Source:NIQ2025ConsumerOutlooksurveyMid-2022Jan-2023Mid-2023Jan-2024Mid-2024Jan-2025Mid-2025

WorseofBetterofSource:NIQ2025ConsumerOutlooksurvey

vs.previousstudies.Q:Compared

toa

yearago,is

yourhouseholdbetteroffor

worseoff

financially,Note:In

China,

verbiagereflectschangein“managementofspending”Oftheconsumerswhoreportfeeling“worseoff,”most(73%)attributetheirfinancialsituation’s

decline

to

increased

costs

of

living.Economic

slowdown

(39%)and

jobinsecurity(30%)aretheothermajorfactorsinfluencingthisconsumersentiment.Consumers

report

feeling

slight

relief

from

all

these

pressures(vs.last

year),but

thenumber

concerned

about

the

impact

of“geopolitical

conflict”rose

from12%to14%.While

optimism

in

many

North

American

and

European

Union(EU)markets

hasrisenoverthepast

year,thesemarketsstillhavemore“worseoff”consumerswhencompared

with

other

large

markets,such

as

India

and

China.Türkiye,Chile,andAustraliaalsocontinuetostruggle,withmoreconsumersfeeling“worseoff”in2025

(compared

with2024).ConsumerfinancialpositionCompared

with

a

year

ago,is

yourhouseholdbetteror

worseoff

financially?Consumer

financialposition,sentiment

yearover

year(%respondents)39.0%73%of

those

whoare“worse

off”attributetheirfinancialsituation’sdecline

toincreasedcostsofliving28.0%25.7%25.0%37.0%33.9%32.8%30.0%31.8%30.4%34.5%29.2%©2025NielsenConsumerLLC.Allrightsreserved.

732.2%29.6%Optimismaround

financialsituation

varies

widelybyregionandcountry41.1Q:Comparedtoa

year

ago,is

yourhouseholdbetteroff

27.025.323.618.4TotalGlobal

-4.6Wheremoreconsumers

are“betteroff”thanworseWheremoreconsumers

are

“worse0ff”than

betteror

worseoff

financially?Note:InChina,

verbiagereflects

changein“managementofspending.”IndiaEgyptSingaporeMexicoSaudi

ArabiaIndonesiaChina©2025NielsenConsumerLLC.Allrightsreserved.

87.00.8

0.5-8.5-11.7-13.0-29.6

-29.9-33.3Source:NIQ2025ConsumerOutlooksurvey

vs.previousstudies.Global

benchmark:-20.4-22.2-13.6-14.8UnitedKingdom-2.8UnitedStatesSouthKoreaSouth

AfricaGermanyHungaryTürkiyeColombiaNigeriaAustraliaThailandJapanCzechiaCanadaSpain-18.0-18.6-19.1-19.8-40.8FrancePoland10.916.311.8ItalyBrazilChileInflationcontinuestobeanissueforglobalconsumers,

whoremaindeeply

concerned

about

rising

food

prices

and

a

potential

economic

downturn.As

reported

last

year,consumers

are

worried

about

the

cost

of

utilities,their

welfare,and

jobsecurity.Thoughtheycontinuetospend,lingeringhighprices,tariffs,andelevatedinterestratesmeanconsumersmustcontinue

tomakehardchoices.Whilemanyconsumerconcernsremainedrelativelyconsistent

yearover

year,

we

doseesomenotableshiftsintheoverallconsumerrankingsgoinginto2026.Last

year,consumersreportedincreasingconcernoverglobal

warmingandthe

environment—landing

this

concern

at#4.This

year,it

barely

made

the

top10,cominginat#9.Conversely,globalconflictand

warhasrisenfrom#5to#2,up9%

from

just

a

year

ago.Political

unrest

has

also

joined

the

top10,at#7—up

2.4%from

last

year.Withpersistent,escalating

geopolitical

conflicts,it’s

no

surprise

that

these

issues

aretop

ofmind,especially

whensaidconflictshavehadsevereeconomicimpacts.A

noteworthy

potential

source

of

relief

for

the

global

consumer

is

anInternational

MonetaryFund(IMF)predictionthatglobalinflationwillcoolfrom4.2%in2025to3.6%in2026.IMFalsoforecaststhatglobalGDP

willgrowto3%in2025and3.1%in2026.

Thesenumbersarefarfromguaranteed,however,giventheuncertainty

acrossglobalmarkets,but

theydoshowthatfinancialconditionsappeartobe

easingdespiteconsumer

trepidation.Uncertainty

continues

toimpact

globalspending,butforecasts

show

global

economic

stability

is

likelytoimprove

in

2026.Self/Family

welfare/happiness

12%-0.1Increasedhousingcosts

10%-0.1Global

warming/Climatechange/Environment

(was#4in

2024)10%-3.6Abilitytoprovidebasics(food/shelter)formyself/family10%-0.5Politicalunrest(was#11in

2024)11%2.4Increasingfoodprices

29%-3.5Globalconlict/Escalationofcrisis/War

(was#5in

2024)23%9.5Economicdownturn

20%0.6Increasingutilitybills(was#2in

2024)17%-3.2Job

security

11%-0.112345678910Topconcernssetting

thespending

tone

for2026©2025NielsenConsumerLLC.Allrightsreserved.

9%changeJuly2025

from

last

yearSource:NIQ2025ConsumerOutlooksurveyThecompoundingeffectofinflationConsumerpackagedgoods(CPG)inflationcooledeachmonthfromearly2023into

2024butremainedhigherthantheglobalaverageinsomeregions.Notably,fromMay

2024

toMay2025,ithasbeguncreepingupwardagain—by0.3%.TakingaFullView™into

thestateof

theCPGindustryAfterdeclining~8%last

year,

thepaceofCPGinflationhasbegun

tocreepupward

year

over

year.2.92.9Consumerscontinuetofeeltheeffectsofinflation,spending

$106today

for

whatwould

have

cost

them$100in2023.Although

the

rate

of

global

inflation

hasdramaticallydeclinedsinceits2022–2023peak,inJune2025,regionssuchasLatin

America

were

experiencing

inflation

of6.6%—more

than

double

the

global

average,

which

wasbelow3%atthat

time.2.72.52.62.62.62.7——2.4

2.42.32.2

WorldSource:MeasureofEq

Vol%PriceChange,monthlymeasureofMay2025

vs.previous

year.CPG

totalmeasuredacrossaclosedgroupof225

consistentcategoriesin58countries.SalesreflectedinUSdollars.Recent

NIQmeasuresofCPG

price

changes

acrossthe

globereinforcethatinflationary

pressures

persist.Consumptiondrivers©2025NielsenConsumerLLC.Allrightsreserved.

10本报告来源于三个皮匠报告站（）,由用户Id:349461下载,文档Id:929820,下载日期:2025-10-092024-052024-062024-072024-082024-092024-102024-112024-122024-132025-012025-022025-032025-042025-05

2.52.1ty如Elevatedpricesaresqueezingconsumer

walletsandreinforcing

that

we

areinalong-termrecoveryperiodAnnual%increase(inUSD)prices:GlobalConsumersare

stillspending6%more

vs.2023.$100

$115

Africa$100

$103

Asia

Pacific$100

$105North

America

$100

$108Europe$100

$114LatinAmerica+2.6%

+3.8%Source:NIQGlobalStrategicPlanner,54markets,Eq

VolPrice%Change,Latest52

weeksendedJune15,2025,

vs.previousperiods.ReflectedinUSdollars.2023

2024

2025©2025NielsenConsumerLLC.Allrightsreserved.

11$106$100

>Source:NIQGlobalStrategicPlanner,54markets,Eq

VolPrice%Change,Latest52

weeksendedJune15,2025,

vs.previousperiods.ReflectedinUSdollars.LookingacrosstheglobalCPGlandscape,

valuesalesgrowthhasslowedfrom2024

to2025

vs.the

previous

period.However,it

still

sits

at

3.5%.Volume

growth

remainsconsistent

withtheprevious2023-to-2024period.Value

growth

in

both

Europe

and

Africa

has

slowed

as

inflationary

pressures

have

eased,

buthighinflationinLatinAmericadrivesthemarket’s10.4%valuesalesgrowth.Though

many

indicators

skew

positive

this

year(vs.2024),the

lingering

question

of

tariffsandtheirimpactsonthecostofCPGitemsaddsanotherlevelofuncertaintyas

we

move

into2026.Globalgrowthpersists,butshowssignsofsofteningheadinginto2026%change

vs.2024Valuesalesgrowth%

Volumegrowth%Global

FMCGtrends,

2024vs.

2025:●

Value

salesgrowth:+3.5%●

Volumegrowth:+0.9%+5.8%+2.6%+1.5%+1.7%+3.8%+1.1%+10.4%+3.1%+2.1%-0.3%©2025NielsenConsumerLLC.Allrightsreserved.

12Eul

peAfiricaAsia

pacificNorthAmericaLatinAmericaSource:NIQ,GlobalStrategicPlanner,Eq

VolPrice%Change.Latest52

weeksendedJun.15,2025,

vs.previous

year.ReflectedinU.S.dollars.Thisglobal-levelheatmapofpurchasecategoriesconfirmsthatinflationhascooled

across

the

store

for

many

categories

but

still

lingers

above

this

year’s

total

FMCGaverageof+2.6%inafewkeyareasof

thestore.HealthCare(+5.4%),Confectionery

&Snacks(+4.9%),andNon-alcoholicBeverages(+3.6%)sawthehighestratesofinflationin2025.Thisyear’sdataonlytellsonepartofthestory,however,andit’simportanttounderstand

which

categories

saw

the

most

relief

from

inflation

over

last

year.Categories

that

saw

the

biggest

positive

impacts

from

cooling

inflation

in2025

werePetFoodat0.5%(downfrom6.5%in2024),HomeCareat1.8%(downfrom7.6%in

2024),and

Health&Beauty

at

2.1%(down

from6.0%in2024).With

average

price

growth

for

FMCG

at

2.6%in2025(down

from4.1%in2024),brands

and

retailers

must

execute

strategically

relative

to

selling

higher

volumes

tooffset

declining

value

growth.checkoutTotalFMCG:+2.6%FrozenFood+1.8%+49%+08%+54%Inflationary

prices

arecooling,

butvolume

growthmay

not

makeupthedifference

forCPG

brands.HealthCaresawthehighestrateofinflationacrossglobaldepartments

in2025.+5.4%GlobalheatmapofpricegrowthbycategoryPricesremainelevated,butseveralcategoriessawinflationcoolin2025.Department

inflation

heat

map:Global

EQ

volprice%change+17%

+05%+36%+21%+18%+21%

>+3.5%Higher

than

average©2025NielsenConsumerLLC.Allrightsreserved.

13

<+1.5%Below

average

1.5%-3.5%

AveragePerishabIeFood+32%checkoutreservedSource:NIQGlobalStrategicPlanner,Eq

Vol%Change,Latest52

weeksendedJune15,2025,

vs.previous

year.ReflectedinUSdollars.A

look

at

volumetric

growth

compared

with

a

year

ago

helps

tell

a

fullerstory.WhiletotalFMCG

volumechange(+0.9%)isconsistent

withlast

year(+0.8%),PaperProductsandAlcoholcontinuetoseenegativegrowth.Health&Beauty(+2.1%)and

Perishable

Food(+1.7%)are

the

big

winners

with

the

largest

volume

growth

in2025.TotalFMCG:+0.9%08%

01%

05%Health&BeautyandPerishableFoodsaw

thelargest

volumegrowthacrossglobaldepartments

in2025.Department

volumetric

heat

map:Global

EQ

vol

%change(Health&Beauty)+2.1%(PerishableFood)+1.7%Volumegrowthcontinues

to

favorHealth&BeautyandPerishableFoodGlobalheatmapof

volumegrowthbycategory15%+07%+16%+14%+04%+21%©2025NielsenConsumerLLC.Allrightsreserved.14PerishabIe

Food+17%

Volumedecline Volume

growthFrozenFood+15%Source:NIQGlobalStrategicPlanner,Eq

Vol%ChangeandEq

VolPrice%Change,Latest52

weeksendedJune15,2025,

vs.previous

year.ReflectedinUSdollars.This

market-level

view

uncovers

local

nuances

that

can

lead

to

growth

opportunities.NIQ’sglobal

RetailMeasurementServicescanhelpidentifymarketgapsandgrowthopportunitiesatthecategorylevel.Forinstance,HealthCareisseeinginflation-driven

growth

across

Europe,Asia

Pacific,and

Africa.The

only

market

wherevolumehasincreasedsignificantlyforthiscategoryisLatinAmerica,

whereHealthCarepricesaredownnearly10%.

HIGHESTPaperProducts(+0.1%)Pet

food

(+1.1%)Confectionery&

Snacks

(-0.2%)

PaperProducts(+0.2%)AsiaPacificPaperProducts(-7.0%)

Alcohol

(-2.0%)HomeCare

(-13.9%)

Alcohol

(+0.5%)LatinAmericaHealthCare

(-9.6%)Health

&Beauty(+1.5%)Confectionery

&

Snacks(-0.2%)

PaperProducts(+0.2%)

HIGHEST

HIGHESTPaperProducts(-0.4

%)Health

&Beauty(+1.3%)PetFood

(-4.5%)FrozenFood

(+0.5%)AmbientFood(+3.1%)Confectionery

&

Snacks(+2.6%)Localnuances

toinflationand

volumetricupdatedhighsandlowsPerishableFood(+1.9%)FrozenFood

(+0.8%)Eulr-opeAfirica©2025NielsenConsumerLLC.Allrightsreserved.

15HealthCare

(-3.6%)Alcohol

(-2.5%)Asia

pacificPrice%

growthVolume%

growthPrice%

growthVolume%

growthPrice%

growthVolume%

growthPrice%

growthVolume%

growthPrice%

growthVolume%

growthHealthCare

(+4.3%)Non-alcoholicBeverages

(+2.0%)Confectionery

&

Snacks

(+6.7%)

HealthCare

(+4.6%)FrozenFood(+13.7%)PerishableFood(+12.5%)LatinAmericaNorthAmericaAlcohol

(+4.2%)Health

&Beauty(+3.5%)HealthCare(+29.2%)Health

&Beauty(+8.8%)PaperProducts(+4.2%)

PetFood

(+3.7%)HomeCare

(+15.9%)

HealthCare

(+4.3%)PetFood

(-0.1%)FrozenFood

(+0.6%)HealthCare

(+9.3%)

PetFood

(+5.9%)North

America

HIGHEST

HIGHEST

LOWEST

LOWEST

LOWEST

LOWEST

LOWESTEuropeAfricaSource:NIQ2025ConsumerOutlooksurvey

vs.2022,2023,and2024Mid-YearConsumerOutlookstudies(excludesChina.)Q:

Whichof

the

followingbest

describes

how

current

events

of

the

last

few

years

have

impacted

your

overall

household

financial

situation?NIQ’ssocioeconomicconsumersegmentscontinue

tobea

valuable

tool

foridentifyinghowconsumersperceivetheirfinancialsecurity—includingrecentimpactstotheirincomeorabilitytosavemoney.Trackingchangesinsentimentovertimealsooffersamacro

view

forhowglobaleventsareimpacting

theaverageconsumer.31%ofglobalconsumerssurveyed

are

eitherunimpactedfinanciallyor

thriving

in2025(vs.27%in2024)9%12%39%14%17%40%11%16%40%9%14%38%The2025economic

divideConsumerscontinue

to

feelmore

financiallysecure.19%19%16%17%13%17%21%Mid-2022Mid-2023

Mid-2024Mid-2025Rebounders:Experiencedincomeor

joblossbut

nowfeelthey

areback

on

trackStrugglers:Havesufered

financialinsecurity

andcontinue

todoso

today©2025NielsenConsumerLLC.Allrightsreserved.

16Cautious:Notimpactedfinanciallybutarecautious

withspendingThrivers:Savedmoneyandfeelmore

financiallysecureUnchanged:Notimpactedandcontinue

tospend

thesame19%68%54%55%68%62%41%26%18%32%27%70%56%44%55%40%55%38%28%42%31%Totallikely—Activelyseek

additionalincomestreams

beyondmyprimary

jobTotallikely—Increasetheirpersonaldebtlevelinorder

toaffordmycurrentlifestyleTotallikely—Earnenough

inmylifetimetopassalong

wealthto

futuregenerationsTotallikely—Plantoinherit

morewealthinmylifetime,

passeddown

fromothersThe

number

of“confident”consumers

continues

to

growyear

over

year,increasing

10%

from2023to

today.This

shows

that

more

consumers

are

feeling

relatively

financiallysecureandthatthey’recontinuingtospendatconsistentlevels.However,thenumberof“cautious”consumers

has

stayed

relatively

steady—at

around40%. Thrivers

Unchanged

Cautious

Rebounders

StrugglersSource:NIQ2025ConsumerOutlooksurveyGrowingconfidenceisslowlychangingbehaviorsConsumerscontinuetohedgetheirbets

withadditionalstreamsofincome.60%26%50%36%©2025NielsenConsumerLLC.Allrightsreserved.

17GlobalresponseCautiousoptimismcontinuesacrossallthe

“economicdivide”

segments

outlinedabove.Despitethisoptimism,consumersdon’tfeelsecure

yet:Wagegrowthremainsflat,artificialintelligence(AI)adoptionisdisruptingthe

jobmarket,and

prices

are

still

elevated.Indeed,

over

half(60%)of

respondents

saythey’reactivelyseekingadditionalincomestreamsbeyondtheirprimary

job.Whilethis

number

is

down

4%from

last

year,

it

reinforces

the

fact

that

a

recovery

inconfidenceisaslow-movingtarget.It’salsointerestingthat“Thrivers”are

justaslikelyas“Rebounders”tolookforotherstreamsofincome,signalinganunderlyingpessimism

for

even

consumerswho

are“best

off.”Those

likely

to

increase

personal

debt

to

afford

their

current

lifestyle

is

downjust2%.The“Unchanged”and“Strugglers”groupssawthelargestdecreaseinwillingnesstotakeonnewdebt.It’spossiblemanyoftheseindividuals,especiallythe“Strugglers,”feelwaryofaddingmoredebtwhileinterestratesremainsohighand/orthey’veexhaustedtheiraccesstocredit.The

same

number

of

consumers(36%)as

last

year

reportedthey’relikelyto“inheritmorewealthintheirlifetime(passeddownfromothers).”Perhapsnotsurprisingly,responses

vary

widely

across

generations:Older

consumers

think

it’sunlikelythey’llinheritmorewealthintheirlifetimes(61%ofBoomers,45%ofGen

Xers),

whileone-thirdofMillennialsand29%ofGenZersfeelthat

way.Howlikelyorunlikelyare

youtoinheritmore

wealth(passeddownfrom

others)in

yourlifetime?GlobalBoomers(61+)Gen

X(45-60)Millennials(29-44)GenZ(18-28)Unlikely4161453429Neutral2320242423Likely3619314238Lookingformoregenerationalinsights?.

The

XFactor:HowGeneration

X

is

quietly driving

trillions

in

consumer

spending.SpendZ:

AGlobalReport36%reportedtheyarelikely

to

inherit

morewealthintheirlifetime©2025NielsenConsumerLLC.Allrightsreserved.

18Source:NIQ2025ConsumerOutlooksurveyConsumerstoprioritizecoreexpensesovermany

CPGitemsin2026Wealsoaskedconsumerstosharetheirspendingintentionsgoinginto2026.Theresultsare“shareof

wallet”databasedonwhat(andwhere)consumersbelievethey’ll

spendoverthenext12months.Wefound,forexamp