芬恩伙伴-康养旅游的未来：定义2025年及未来康养旅游的趋势研究报告

The

FutureofWellnessTourism2025Trendsdefiningwellnesstourismin2025andbeyond“Today,wellness’sinfluencecanbeseeninallaspectsof

travel,tourismandhospitalityanditwillcontinuetohaveaprofoundeffect

onhowoursectorsmovetowardgreatersustainability,”saidDebbie

Flynn,FINNPartners’GlobalTravel

Practice

Leader.Thisreportidentifiesthetrendsshapingitsfuture,fromnewgenerationalcohortschanginghowproductswillbemadeandmarketed,totechnologyradicallychangingguestexperiences,and

emerginghotspotswherewellnessistakingcenterstageinplacemakingstrategies.Weareenteringthegoldenageof

wellnesstourism,whereawarenessandappreciationforhealthandlongevityareatalltimehighandproductsandexperiencesarebeingdevelopedtomeetthis

growingdemand.AccordingtotheGlobalWellnessInstitute(GWI),wellnesstourism

will

jumpfrom$720billionin2019to$1.4trillionin2027.Whilethe

pandemicwasasetbackforthetourismindustry,itgalvanizedthe

wellnessmovement.IntroductionTHE

FUTUREOFWELLNESSTOURISM20252TableofContents04

Age

BendersBlurringGenerationalCohorts09

NomadismANewSegmentforWellnessTourismandRealEstate12

Womengs

HealthAMainstayofWellnessPrograms17Sky-HighWellnessFlyingWill

HelpYourWellnessJourney.

Really.20

NourishingEscapesWellnessInfluencesCulinaryTravel23

ThermalSpringsHeatUp

FutureWellnessDestinations28WhereYougllGoNext:EmergingWellnessTourism

HotSpotsJapan

|South

Korea

|SaudiArabia

|

Iceland

|

Italy35

FromSustainabletoRegenerativeWellnessTourismWill

[

NeedTo]

Be

More

Regenerative39

NowtoNextTHE

FUTUREOFWELLNESSTOURISM20253BlurringGenerationalCohortsTHE

FUTUREAge

Benders4

OFWELLNESS

TOURISM2025Age

BendersBlurringGenerationalCohortsWe’

reinatimewherehealthspanisconsideredhandinhandwith

lifespan;wherechronologicalagematterslessthanbiologicalage;

when60

yearsoldshavethevitalityofpeoplehalf

theirages;and

youngergenerationsareadoptinghealthierlifestylesmuchearlier

thanthegenerationsbeforethem.Whatwillthismeanformarketersandbrands?Heedthis:Aparadigmshiftistakingplacewheregenerationaldemographicsnolongerapply.“

Babyboomersmaybecreditedwithdrivingthemodern-daywellnessmovementandmillennia

ls

withamplifyingit,butthefutureof

wellnessisinthehandsof

Age

Benders”,saysCathyFeliciano-Chon,managingpartner,

FINNPartnersAPAC.They’

reage-agnosticanddefinedbyasetofbehaviorsandmindset

thatregardagingasaprocessthatcanbetamed.They’

restraddling

severaldemographicsegmentsandwillhaveaprofoundimplicationinproductdevelopmentandmarketingstrategies.THE

FUTUREOFWELLNESSTOURISM20255ANew

PerspectiveonAgingBy2033,oneinsixpeoplegloballywillbeaged

60orolder,highlightingtherapiddemographic

changesweface.Thenumberofindividualsaged50andaboveisprojectedtonearlydouble

to3.2billionby2050,withAsiaexperiencingthe

mostsignificantincrease.Amidstthesestatistics,thelandscapeofagingisevolving

dramatically.BabyBoomers,no

longercontentto

besidelinedbytraditionalnarrativesofdecline,are

recontextualiz

ingwhatitmeanstoage.They’

re

prioritizinghealthandlongevitytonavigateagingasself-empoweredindividualsratherthan

passive

patients.DavidHarryStewart,founderof

Ageist,notesthattheconceptof"agedysmorphia"isrelevant

here.“TheaveragedeltabetweenaBoomer’s

actualageandperceivedageis20

years.”Therefore,hesays,toalignwiththatmindset,whensellingaproductorservice,itisimportantnottofocusontheprocessofagingperse,but

ratheronaspectsofalongevitylifestyle,suchas

fitness,nutrition,orcreativity.That’savitallesson

forthewellness

tourismindustry.Today’soldertravelersseekdynamicexperiences

thatchallengeboththeirphysicalandmentalcapabilities.Programsthatincorporatebrainhealthtraining,healthyeating,cognitiveactivities,

andcreativeworkshops,orfocusonspecialinterestslikeart,photographyorwriting,will

becomeincreasinglypopular.ModernElderAcademy(

MEA),withcampusesin

Santa

Fe,

New

Mexicoand

Baja,

Mexicoisapioneerinredefiningaging.MEAstudents

learn

fromexpertsaboutnavigatinglifetransitions,and

workshopsaddresscultivatingpurposeandowningwisdom.Butit’snotallseriousstuff.Activitiesincludehorsebackriding,collaborative

breadbakingandimprov.ParadigmShiftAspopulationsindevelopedeconomiescontinuetogetolder,a

profoundtransformation

inhow

individualsperceiveagingistaking

place.Baby

Boomers,

onceviewedas

thetraditional“old”demographic,arenowredefiningtheiridentities

andpriorities.

Meanwhile,

youngergenerationsare

increasinglyawareof

the

agingprocessand

itsimplicationsfor

their

healthandwell-being.THE

FUTUREOFWELLNESSTOURISM20256TheYoungerGeneration:AProactiveApproachtoLongevityYoungergenerationsarealsorethinkinglongevity,albeitfrom

adifferentvantagepoint.Thisdemographic,characterizedby

itstechnologicalsavvyandaheightenedsenseofpersonalagency,ismoreinformedthaneveraboutthelong-termconsequencesofeverydaybehaviors.AccordingtoStewart,“GenZisacutelyawareofageatanearlyage.Theyarevery

awarethattheiractionsintheworldhaveconsequenceson

theworldandontheirownbiology.So,theyarethinkingaboutlongevityintheirearly20s;thatwasn’tthecase

with

generationsbefore.”Asaresult,health-conscioushabitsare

beingingrainedearly.Thisproactiveapproachcanbeseenin

thereductioninsubstanceuseandtheriseof

the"sober-curious"movement.Youngerconsumersareincreasinglyengagingwithbio

hackingtools,whichempowerthem

tomonitortheirhealthactively,andepigenetictestingtounderstandtheirgeneticpredispositions,sotheycanmakeinformedhealthdecisions.The

youngergenerationsarelikelytobetheprimary

beneficiariesofadvancementsinlongevityscience.THE

FUTUREOFWELLNESSTOURISM20257LongerLife

Cyclesfor

BrandsWith

youngadultsstartingtheirwellness

journeysyoungerthanthegenerationsbeforethem,brandsandproducts,too,haveanopportunitytoexpandtheirlifecyclesfromtheseincreasinglyblurringdemographiccohorts.Wellnessdestinationscancreatelifelongloyaltywithmembershipprogramsthatresonatewith

youngergenerations’aspirations.Productslikewearabledevices,whichcountGenZasitsfastest-growinggeneration,cancountonextendedlifetimeusage.Theindustrycancultivateacustomerbasethatremainsengagedthroughouttheir

lifespan.“There’sbeenashift

inthe

vernacularintheagingspace

—recognizingthegoalisincreasing’healthspan’

tomatchextended

‘life

span.

’

Chronologicalage

haslesssignificancethan

one’sfunctionalability.

”Michael

HodinPhD,CEO,GlobalCoalitiononAging8

THE

FUTUREOFWELLNESSTOURISM2025ANewSegmentforWellnessTourism9

THE

FUTURENomadismand

Real

EstateOFWELLNESSTOURISM2025NomadismANewSegmentforWellnessTourismandReal

EstateAccordingtotheWorldHealthOrganization,aroundl.2billionpeoplewillturn60in2025,afigureexpectedtonearlydoubleto2.l

billionby2050.Withpeoplelivinglongerandmorecountriesextendingretirementage,midlifersaretappingintoanothergrowingtrend--nomadism---toreimaginealternativelifestyleswhichcouldbeaboonforwellnessresidentialcommunities,health

resortsand

retreats.Recognizingthatretirementisnotahardstopbutaseriesoflifechanges,thistrendbuckstheprevailingpushto“ageinplace”and

acknowledgestheincreasinglymigratorynatureof

today’ssilverset.

lnstead,theycanviewtheprospectofretiringastrulyrewiring,spendingtimein

variousdestinationsthatallowforlonger,albeittemporary,staysinpursuitofpurpose,longevityandpassionswhile

tickingoff

thatproverbialtravelbucketlist.Thewellnessrealestatemarketiswell-positionedforthis.According

totherecentvaluationbytheGlobalWellnesslnstitute(GWl),thewellnessrealestatemarketisprojectedtogrowfrom$438billionin

2023to$9l2billionby2028.Whilethisgrowthisprimarilytargeting

buyersdrivenbythedesiretohaveaccesstonatureandwellnessamenities,offeringsharedownershipandrentalschemescouldhave

widerappealforthoseseekinghybridnomadiclifestyles.Recognizingthatretirementisnotahardstop

butaseriesoflifechanges,thistrendbucksthe

prevailingpushto“ageinplace”andacknowledgestheincreasinglymigratory

natureof

today’ssilverset.THE

FUTUREOFWELLNESSTOURlSM2025l0ResidentNomadsTherisingtideofnewnomadsalso

presentsopportunitiesforwellnessresortstorethinktheir

retreatsandprogramstoencouragelongerstays

andresidences.Afterall,variousresearchstudies

haveshownthatittakesanywherefromthreeweekstothreemonthstolearnandperfectanew

craftortoseemeaningfulandlong-lastingresults

fromahealthprogram.GWI,inits2020trendreport,firstspottedthetrendof“wellnesssabbaticals”–describingpeople

“takingthreeweeks(orlonger)tofocusontheirhealthandwellness”whilestayingconnected

with

workthroughtheirsmartdevices.

Thetrendcame

ontheheelsofremoteworkanddigitalnomadism.Thedifferencetodayiswellnesssabbaticals,atleastforthisgrowingsegment,willbeamorepermanentwayoflife,albeitonespentindifferent

locations.Upcomingdevelopmentstolookforwardto:AtTriVananada,ahealthresortandresidentialcommunityinPhuket,anewCliniqueLaPrairiewillanchorthedevelopmentprovidingcomprehensivemedical

andwellnessfacilitiestoguestsandresidents.Ownerswhobuyintothe70residential

villascanrentouttheirproperties,whileresortaccommodationswill

alsobeavailable.IntheUnitedStates,TheResidencesof

VelvaereParkCitywillhavedirectaccesstotheDeerValleyResort.ClubVelvaere,exclusivetoownersandrenters,

includesawellnesscenterwithahealthclub,spa,andcutting-edgemodalities,

andan

AdventureCenterforskiservices,hikingandbiking.

Thedevelopmentwill

bepartneringwithFountainLifeCenter,anintegrativehealthfacilityfocusedon

longevityhealthcaresettoopenin2026.InNewZealand,NorthbrookArrowtown,aluxuryretirementcommunitynearQueenstown,willopenin2027.Thedevelopmentincludes168residences,andamenitieslikealibrary,cinema,healthclub,poolandhydrotherapyspa.Therewill

alsobeafacilityforcareofdementiapatients.ClosertoBangkok,SixSensesTheForestiasislocated,asthenamewouldsuggest,inwoodlands.Settoopenin2025,thedevelopmentincludesahotel,

residences,andstate-of-the-arthealthandwellnessfacilities,builtontheethos

thatlivingaroundnaturehasatherapeuticandcalmingeffect.Whenitopensin2026,SHAEmiratesIsland,locatedbetweenAbuDhabiand

Dubai,willincludeawellnessresidencerosterof

97villasand62apartments.

SimilartoasmallercomplexofresidencesatSHAMexico,ownerswillhavepreferentialaccesstotheSHAWellnessClinic.THE

FUTUREOFWELLNESSTOURISM202511Women’sHealthAMainstayofWellnessProgramsTHE

FUTUREOFWELLNESSTOURISM2025l2WomengsHealthA

MainstayofWellnessProgramsWhenreportsfirstsurfacedseveral

yearsagoaboutChina’sunmarriedwomengoingoneggfreezingtrips

toescaperestrictionspreventingthemfromundergoingtheprocedure,itillustratedtheextraordinarylengthssomewomenaretakingtodayto

addresshealthissues.Italso

pointedtoawell-known

factthatwomen’shealthhaslongbeenunderserved

andunderfunded.Butthetideisslowlyturningandthe

wellnessindustry

isintherightpositiontogainfromthistrend.THE

FUTUREOFWELLNESSTOURISM202513The

Pleasure

PrincipleInrecent

years,sexualwellbeinghasalsodrawnattention,which,accordingtoresearch

fromtheWorldHealthOrganization,iskeyto

improvingoverallmental,physical,emotional,

social,andspiritualhealth.

Resortslike

Miraval

inArizonaandSixSenses

Ibizaholdworkshopsandretreatsandmore

recently,

SHAWellnessinAlicante,Spain,launcheda

SexualHealthUnitstaffedwithgynecologists

andhormonalexperts,andwillbebringing

thisprogramtotheirnewSHAWellnessinMexiconext

year.MenopauseMomentRecentlymenopauseretreatshave

beenheraldedas“thenextbigthinginwellness”

andpodcasts,books,products,conferences

andthenewdocumentary“TheMFactor:

ShreddingtheSilenceonMenopause”are

catalysingthismovementevenmore.With

agrowingnumberof

womenapproaching

theageofhormonalchanges—by2025,approximately1.1billionwomenworldwide

willhaveexperiencedmenopause—women’shealthissueswillcontinuetobea

mainstayof

wellnessprograms.THE

FUTUREOFWELLNESSTOURISM202514OnFertile

GroundAnotherreasonwhywomen’shealthcouldbebringingdisparate

forcestothecollectivetable?Decliningbirthratesandagingpopulationsareraisingconcernsaboutfutureeconomicstability,

workforceshortagesandthesustainabilityof

socialwelfaresystems.lnresponse,manygovernments,

particularly

inAsia,are

exploringinnovativestrategiestoreversethistrend.Thoseincludemoregenerousparentalleave

policies,supportfor

childcareandfinancialincentivesforthoseseekinginvitro

fertilization(

lVF)treatments.Whiletheconceptof

subsidizingthecostsof

fertilitytourismby

governmentsandinsurancecompanieshas

yettotakeroot,it

isn’tfarfetchedtoimagineseismicmeasuresatapublicpolicy

levelbeingdeployedinthefuturetoavertaloomingcrisis.Wellnesscentersaresteppinginthegapbydevelopingholistic

programsforwomenhopingtoconceivethroughlVFornatural

means.TheFarmatSanBenitohas

beenofferingsuchfertility

programsformorethanl5

years,takingaholisticapproachcombiningnatureandtraditionalfertilitypractices

withmodern

science.Anand

aintheHimalayasoffersasimilarprogramcombiningtheancientwisdomof

Ayurveda,

yoga,oriental

medicineandtranspersonalpsychology.THE

FUTUREOFWELLNESSTOURlSM2025l5PostpartumHotelsAddressingwomen’sspecialneedspostpartum,could

SouthKorea’ssanhujoriwonbeas

ignof

thingstocome?Sanhujoriwonarepostpartumcarecenters,providingaround-the-clockcareforwomenastheyrecuperateafterchildbirth.Thoseservicesincludehelpwithbreastfeeding,babycarelessons,

yoga,massagesandcounselingforthoseexperiencingmentalhealthissues.It’scustomaryfornew

mothers

inKoreatotakeadvantageof

theseservices.Thispracticeisbeginningtotakerootelsewhere.Boramin

NewYorkCity’sThompsonCentralParkHotelandSanuinTheWatermarkHotelinthesuburbsofWashington,DCarepostpartum

retreatcentersperhapsnotcoincidentallyoperatedbyownersof

Koreandescent.Suchfacilitiescombinedwiththe

luxuriousamenitiesofhotelsarelikelytopopup

in

moreurbancentersworldwide.THE

FUTUREOFWELLNESSTOURISM202516Sky-HighWellnessFlyingWillEnhanceYourWellbeing.

Really.THE

FUTUREOFWELLNESSTOURISM2025l7lngeneral,flyingisthemoststressfulpartofany

journey.Crowdedairports,uncomfortableairplaneseating,andchangesintimezonescan

drainthebodyandimpactapassenger’s

health.

Whileairportsarealreadyincorporatingwellnessfeatures

-fromanoxygenloungeat

Tokyo’sNaritaAirportanda

yogaroomatSan

FranciscoAirport,toaspainCathay

Pacific’s

firstclassloungeattheHong

KonglnternationalAirportandasaunainFinnair’s

loungeinHelsinkiAirport--thegoodnewsis,

providingmoreoptimalenvironmentstoreducestressisincreasinglyontheradar.lndevelopingmorehuman-centricexperiences,

theaviationindustryisinvestingincutting-edgetechnologiestomakethepassengerexperiencethroughtheairportand

withinthe

planea

journeyof

wellbeing.Strategiesaddress

arangeof

factorsimpactinghealthandwellness,includingair,water,lighting,acoustics,

andoveralldesign.Forexample,airportsareexploringtheuseofsound-absorbingmaterialsandarchitecturaldesignstocreatequieterspacesforpassengers.

Ambientsoundscapesinspiredbynatureplayedinparticularfrequenciesaredesignedtocalm.AtthenewSingaporeChangi2expansion,

soothingtropicalsoundsgeneratedfromanextensivecatalogofrecordingsarebroadcast

throughanimmersive3Dsoundsystem.Biophilicreferencesarealsobecoming

increasinglyimportantinairportdesign.Accordingto

Marine

Bessoles,seniorassociatein

theAviation,TravelandTourismdivisionoflCF,“Airportsaretryingtoincorporatenaturalelementslikeplants,water,anddaylightintheir

design(inorder)toreducestressandimprove

overallwell-being.”Changiistheleaderinthisarea,butotherairportsarestartingtofollowsuit.BengalurulnternationalAirporttakescuesfromBangalore

asthe“gardencityofIndia”tocreatean“airport

terminalinagarden”concept

withlushindoor

greeneryandwaterelements,transformingthe

stressfulexperienceofnavigatingaroundabustlingairportintoacalmingone.lnChangi’s

updatedTerminal2,anLEDceilingreplicatesexternalweatherconditionsinrealtime.“

Future

airportsmaypushthisfurtherwithsmartlightingsystemsthatmimicnaturalrhythms

andhelpreduce

jet

lag,”

Bessolessaid.Sky-HighWellnessFlyingWillEnhanceYourWellbeing.Really.THE

FUTUREOFWELLNESSTOURlSM2025l8whileseated.”Inthefuture,amoreadvancedsystemmightdeliveron-

demandguidedexercisesthroughseatsensors,promotingbloodflow

andreducingmusclestiffness.Inthemeantime,SwissaerospacecompanyCaynovaispartneringwith

seatmanufacturerstoembedtechnologydesignedforindividuallycontrolledseatclimateandmoisturecontrol.Thesystemiscurrently

beingintegratedintoLufthansa’snew

Allegrispremiumcabins.There’splentyofpotentialforfurtherinnovationinseatdesign.Imagine,

forexample,hydrationsensorsembeddedinarmrests,customizablelumbarsupportfeatures,orseatbackscreensdoublingasindividualized

programmablecircadianlightingmonitors.Thenextfive

yearswillusherinaneraof

smartaviation,whereafully

digitalexperience,onairplanesandinairports,willanticipateguest

behaviorsandwellnessneeds.Bessolessuggestsinnovationsmayinclude“AI-guidedwayfindingsystemsthatadaptinreal-timetohelppassengersavoidcrowds,minimizetraveltimebetweengates,andreducetheanxietyofnavigating

busyairports.ButAI-basedappscouldgofurtherandprovidepersonalizedwellnessrecommendationsattheairportorin-flight.”Jetlagisthebaneof

travel.Toovercomethetyrannyofdistance,Qantas

introduceditsProjectSunriseplanes,whichwillflyfromAustraliatoLondonandNewYorknon-stopstartingin2025.Thedesignisbasedonstate-of-the-artmodelingofcircadianrhythmsat

theCharlesPerkinsCentreinAustralia.Theresultisaspecificlightingsequencetailoredtohelppassengersadjusttotheirdestinationtimezonebeforetheysetfootontheground.SixenclosedFirstSuiteswilloffer

afullycustomizablelightingsequenceallowingpassengerstochoosethe

timezonethey

wanttobeonforthe

duration

of

the

flight.OtherwellnesselementsofProjectSunriseincludespecializedmealplanningandapurpose-builtWellbeingZone,availabletoallpassengers,

featuringsculptedwallpanelsandintegratedstretchhandles,guidedon-

screenexerciseprograms,ahydrationstationandhealthyrefreshments.Theideaofairplaneseatsthatactuallypromotewellnessmayseemafantasy.Butinnovativedesignfirmsareintroducingproductstomakeseatinghealthy.AccordingtoBessoles,“Aircraftinteriordesignismoving

beyondcomforttoactivelypromotewellness,withanemphasisonreducingthephysicalstressoflongflights.Asanexample,RECAROintroducedapremiumseatwithan‘activeexercisemode’atthe2023

AircraftInteriorsExpo,whichallowspassengerstodosimpleexercisesWellnessontheFlyTHE

FUTUREOFWELLNESSTOURISM202519Nourishing

EscapesWellnessInfluencesCulinaryTravelTHE

FUTUREOFWELLNESSTOURISM202520NourishingEscapesWellnessInfluencesCulinaryTravelCulinarytravelcontinuestobeafast-growingsegmentintourism

asitfeedstravelers’appetiteforuniqueexperiencesandisaconnectiontothelocalculture.Diningexperiencesintravelare

oftenseenthrought

helensofindulgencebutthisischanging

withtheincreasinginfluenceofhealthandwellness.AccordingtoMarriott’srecentFutureofFood

report,a

holisticapproachisemerging,whichincludesbiodynamicmenusthatsupportregenerativefarmingpractices,plant-centricdishesthat

highlightsplantproteins,theuseofclosed-loopingredients,and

theincreaseofmicro-certificationstargetingspecificsustainability

goals.“Wellnessandsustainabilityareinextricablylinkedtothefuture

ofculinarytravelandthey’reshaping

the

foodanddiningexperienceswecanexpect,”saidJenniferHawkins,FINN’sNew

YorkTravelPracticeLeaderand

Managing

Partner.Therearemorewaysthatwellnessisplayingoutindiningastravelerscanbeassuredthateatingcanbebothindulgentand

nourishing.THE

FUTUREOFWELLNESSTOURISM202521CulinaryMeditationsDiningwillbecomeasanctuaryfortranquilityand

self-reflection.Culinaryworkshopswillfocus

onmorethanflavors,invitingtravelerstocultivatemindful

dininghabitsthatextendfar

beyondtheir

journeys,seen

inexperienceslikeTheWestinSingapore’smindful

silentbreakfastsorChefAmni

nderSandhu’simmersivesafaridinnersat

Palaash,wherelocalvillage

womenslow-cookmealsoveranopenfire.Expectmorepropertiestocreatesecludedspacesformeditativemeals,

likeSonevaSecret’scastawaydiningtowersituated

on

the

Maldives’most

remoteatoll,

whereguestszip

lineoverto

lingerlongerovertheirfood.FoodasSelf-CareMealswilldomorethansatisfyhunger;theywillbe

essentialtoself-care.Empathyandinclusivitywill

serveasthecornerstonesof

everydiningexperience.Solodining,oncestigmatised,willbecelebratedasavitalpractice,

withrestaurantsuniversally

offeringindividual-portioned

menustailoredtopersonal

wellnessneeds.Calmingroomsandsensory-friendly

hoursforneurodiversedinerswillbecomethenorm,ensuringeveryguest

feelsvaluedandatease.DopamineDiningWiththe"joyconomy"fullyin

play,diningoutwillbeseen

asaformof

therapy.Playful,

community-drivendiningeventswillproliferateasdinersfullyembracemeals

thatelevateserotoninlevels

andfosteremotionalhealing.Functional"

mood

foods"packedwithadaptogens,nootropics,and

dopamine-enhancingflavorswillbecomestandard

fare,aseateriescurateexperiencesthatnourish

bothbodyand

mind.NeuralNutritionAsresearch

intothegut-brainaxisgainstraction,the

focusonguthealthandemotionalwell-beinghas

becomeparamount.Probiotic-richfoods,fiber-

densegrains,andanti-inflammatoryingredients

arealreadyemergingasstaplesinwellness-oriented

culinaryofferings,empoweringdiners

with

chef-curated,nutrient-densemenusdesignedto

boostandmaintain

brain

function.MadeforMeSomeaspectsof

thedining

experienceswillbehyper-

personalizedanddata-driven.Inthefuture,DNA

testsuponarrivalwillfacilitatefullypersonalized

recipes,powered

byAI,allowingdinerstoenjoy

recipestailoredto

their

specificphysiologicaland

psychologicalneeds.THE

FUTUREOFWELLNESSTOURISM202522ThermalSpringsHeatUpFutureWellness

DestinationsTHE

FUTUREOFWELLNESSTOURISM202523ThermalSpringsHeat

Up

FutureWellnessDestinationsSinceancienttimes,thermalspringshaveservedasacatalystforthedevelopmentof

smallsettlements.Today,

governmentsandprivatedevelopersarepouringmoney

backintothermalareas,giventheirpositioninthenexus

of

wellnessandhealthtourism,agrowinginterestinnature-basedexperiencesandtheneedtocombat

overtourismbydirectingtouriststoless-visitedareas.AccordingtothelatestestimatesfromtheGlobalWellnessInstitute,thethermal/mineralspringssectoris

growingrapidly.Asof

2022,therewere31,290thermal/mineralspringsestablishmentsoperatingin130

countries.However,through2027,GWIprojectsaglobal

industrygrowthrateofacompoundannualgrowthrate

of

14.3percenta

year–comparedto4.7percentannual

growthinglobalGDP.THE

FUTUREOFWELLNESSTOURISM202524TheUNESCOdesignatedspatownof

Vichy,Franceiscurrentlyundergoingasix-year,multi-

milliondollarmodernizationfundedinlargepart

byregionalandmunicipalgovernments.Afterhealthtourismwasidentifiedasakeygrowth