2025年人工智能：旅游与酒店业的核心驱动力-赋能个性化、效率与增长报告（英文版）-普华永道

pWC

AIattheheart

oftourismand

hospitality–poweringpersonalisation,

efficiencyandgrowth

Tableofcontents

01Executivesummary&keyfindings01

02Asectorintransformation–challengesandopportunities

intourismandhospitality04

03Surveyfindings:Aneedforbetterintegration07

04Avoidingthepitfalls:WhatnottodowhenimplementingAI15

05Whatdoleadersintourismandhospitalityneedtothinkabout?18

References24

Aboutus25

PwC1

01|Executivesummary

01

Executivesummary

Asartificialintelligence(AI)movesfromexperimentationtonecessity,itisredefininghowthetourismandhospitalityindustrycompetes,operatesandgrows.

Astrategicenablerofcompetitiveness,AIisdrivingefficiency,sustainabilityandinnovationacrossthesector–transforminglegacysystems,anticipatingguestpreferencesandoptimisingperformanceinrealtime.

Asthetechnologyadvances,itwillpowersmarter,moreresponsive

destinationsthatadaptdynamicallytovisitorneeds,enhanceresource

managementanddeliverseamless,intuitiveandmemorableexperiences.

AcrosstheMiddleEast,countriesarerapidlydeployingAIandsmartdigitaltechnologiestoelevatevisitorexperiencesandstrengthentourismand

hospitality’scontributiontonationaleconomictransformationagendas.

InSaudiArabia,AIiscentraltoVision2030’sambitionofwelcoming150m

annualvisitorsandincreasingtourismandhospitality’sshareofGDPfrom3%to10%.1

Similarly,theUAEispositioningitselfasagloballeaderinAI-powered

tourismandhospitality,usingdataanddigitaltoolstoenhancethetourismandhospitalityexperience,supportsecuredataexchange,providereal-timeinsightsforthetourismandhospitalitysector,andstrengthensustainablesmartcitypractices.2

Tobetterunderstandthepaceanddirectionofthistransformation,PwC

MiddleEastconductedasurveyofC-suiteandseniorleadersfromleading

tourismandhospitalityorganisationsacrosstheregion–representinghotelgroups,investors,travelproviders,digitalplatformsandgovernmententities.

ThisreportexaminesthecurrentstateofAIadoptionintourismandhospitality,

theoperationalchallengesbusinessesareaimingtosolve,thebarrierstoscaling

andimplementationandtheAIsolutionswiththegreatestpotentialtodrivecosttransformation,revenuegrowthand

enhancedguestexperience.

Acrossthetourismandhospitality

ecosystem,AI’simpactspansfourcriticalareas:Guestexperience,operationsand

datainfrastructure,humanresourcesandchannelmanagement–allconvergingonasinglestrategicoutcome:reputation.

Thefindingsrevealasectorinmotion,whereAIadoptionisadvancingbutuneven:

and

Yet,only

91%

85%

3%

ofrespondentsare

reportmeasurable

haveachieved

alreadypilotingor

gainsincostsavings

full-scale

usingAI

andefficiency.

implementation.

Themainobstacles

Legacysystems

AItalentshortages

Dataprivacyconcerns

85%

73%

64%

01|ExecutivesummaryPwC2

TheinsightsfromthisstudyformthebasisofaclearandactionableroadmapforAIadoptionacross

threekeystakeholdergroups:

Policyanddestinationstewardship

Governments,regulatorsandDMOsshapingnationaltourismstrategies.

Operators

Hotels,investorsandmanagementcompaniesleadingon-the-groundtransformation.

Intermediariesandenablers

Travelagenciesanddigitalplatformsconnectingserviceprovidersand

travellers.

Asthetravelandtourismandhospitalitysectorheadstoward2030,AIstandsatthecoreofitsevolution,makingjourneyssmarter,experiencesricher

anddestinationsmorecompetitive.ThefutureofAIintourismliesnotinreplacingthehumantouchbutinamplifyingit–blendingautomationwithauthenticitytodelivermoremeaningful,memorableexperiences.

01|ExecutivesummaryPwC3

Keyfindings

Provenimpact

85%

reportmeasurable

improvementsin

costsavingsand

operationalefficiency.

Widespreadadoption,

limitedscale

91%

ofsurveyrespondentsarepilotingoralreadyusingAI,yetonly3%haveachievedfull

enterprise-wideimplementation–highlightingsignificantpotentialforscaling.

Infrastructurechallenges

85%

Skillsgap

73%

facedifficulties

integratingAI

toolswithoutdatedtechnologysystems.

citeashortageofemployeeswithAIexpertiseor

experienceinmanagingdigitaltransformation.

Dataandcomplianceconcerns

64%

expressongoing

challengesrelatedto

guestdataprotection

andregulatorycompliance.

Focused

investment

74%

oforganisationsnowhave

dedicatedAIbudgets,signallingashiftfromexperimentationtostructured,strategicadoption.

02|Asectorintransformation–challengesandopportunitiesintourismandhospitalityPwC4

02

Asectorintransformation–challengesand

opportunitiesintourismandhospitality

Tourismandhospitalityfaceaperfectstormofdisruption.Global

institutionssuchastheOECD3highlightheadwindssuchasrisingcosts

andinflation,geopoliticaluncertaintyandenvironmentalpressuresaskeyconstraintsforthesector.Whiletheseforcescreatecomplexity,theyalsoacceleratetheneedforinnovationandresilience.Inthisenvironment,

AIofferstransformativepotentialbyhelpingtheindustryreducecosts,generaterevenueandreimaginetheguestexperience

PwC’sanalysishasrevealedthatthegreatest

opportunitiesforAIadoptionclusteraroundfourinterconnectedfocusareasthatshapethe

industry’sfuture:

Guest

experience

Operations

anddata

infrastructure

Human

resources

Channel

management

02|Asectorintransformation–challengesandopportunitiesintourismandhospitalityPwC5

tation

Today’stravellersarenolongersatisfied

Thesectorcontinuestofaceaglobal

withstandardisedofferings.They

talentcrunch.Labourshortages,high

expectseamless,hyper-personalisedand

turnoverandwideningskillgapsare

authenticexperiencesdesignedaround

stretchingservicequalitymargins.AI

theirpreferences.Yetmanytourismand

presentsapowerfulopportunityto

hospitalitybrandsstruggletokeepup.

empowerpeople,notreplacethem.From

Rapiddigitalevolutionhaswidenedthe

adaptivelearningplatformsthattailor

gapbetweenwhatguestswantandwhat

trainingtoeachemployee,topredictive

manyoperatorscandeliver.AIbridges

schedulingandworkforceanalytics,

thisgapbyanalysingreal-timedatato

AIhelpsorganisationsbuildresilient,

anticipateneeds,tailorinteractionsand

capableteamsreadyforadigitalfuture.

deliverintuitiveservice.Usedresponsibly,

Byembeddinglearninganddevelopment

AIcantransformpersonalisationintoan

intodailywork,tourismandhospitality

invisibleadvantage–enhancingloyalty,

leaderscantransformtheirworkforce

satisfactionandultimately,

fromreactivetofuture-readyand

brandreputation.

engaged.

Guest

Operationsanddata

experience

infrastructure

Meetingrisingexpectations

Rebuildingtheworkforceforthefuture

Human

Repu

Channel

resources

management

CompetingintheageofAIagents

Fromfragmentationtointelligence

Thedigitallandscapeoftourismand

Behindeveryguestexperience

hospitalityischangingfast.Travellers

liesawebofoperationalsystems

nowdiscoverandbookexperiences

–bookings,payments,customer

throughAIplatformsandassistants,

data,logistics,manyoutdatedand

oftenbypassingtraditionalchannels.

disconnected.Theselegacysystems

Thisdisintermediationcreatesriskfor

limitvisibilityandslowdecision-

intermediariesandopportunityfor

making,makingithardertoextract

operators.AIcanhelporganisationsstay

valuefromdata.AIcanunlock

visibleandcompetitivebyoptimising

operationalexcellencebyconnecting

pricing,managingreputationand

systems,automatingprocessesand

strengtheningonlinepresence.Smart

generatingpredictiveinsights.This

channelmanagementisnolongerjust

shiftfromfragmentedoperationsto

aboutdistribution;it’saboutcreatingan

intelligent,data-drivenmanagement

integrateddigitalecosystemwhereevery

allowsforresourceoptimization,

guestinteractiononlinebecomesadata

increasedefficiencyandelevationof

pointthatfuelscontinuousimprovement.

front-andback-of-houseexperience.

Acrossallfourfocusareas,reputationemergesastheconnectiveforce–theultimatereflectionofhowwell

organisationsmeetexpectations,delivervalueandbuildtrust.Itisboththeoutcomeandtheamplifierof

success–shapedbyeveryguestinteraction,employeeengagementandoperationaldecision.AIenhancesthisdynamicbyensuringconsistency,responsivenessandtransparency–enablingbrandstolistenbetter,actfasteranddeliverwithauthenticity.

“

PwC6

TorealiseAI’spromise,theindustrymustmovebeyondpilotsandproofsofconcept.

Trueimpactcomeswhen

intelligenceiswovenintoeverydecision–empoweringteams,

optimisingsystemsandelevatingexperiences.Theleaderswho

turnAIfromatoolintoan

organisationalmindsetwillshapethenexteraoftourismandhospitality.

MoussaBeidas

AIGo-to-MarketLead&FutureImpactCenterCo-Sponsor

PwCMiddleEast

03|Surveyfindings:aneedforbetterintegrationPwC7

03

Surveyfindings:aneedforbetterintegration

3.1

AIisfoundationalbutnotyetfullyscaled

Oursurveyfindingsrevealthatasignificant94%ofregional

tourismandhospitalityleadersarealreadyexperimentingwith

AI,pilotingspecificusecases.Thismarksadecisiveshiftfrom

explorationtoearlyimplementation.However,surveydataalsoindicatesthat71%ofrespondentshavelessthan3%oftheir

annualbudgetallocatedtoAI-relatedinitiatives–indicatingthatwhileAIisonthestrategicagenda,itisnotyetamajorinvestmentpriority.

Acloserlookatadoptionmaturityshowsthatjustoverhalf

(51%)oftherespondentsreportonpartialAIimplementation,indicatingthatAIispresentbutnotyetenterprise-wide.Another40%arestillinthepilotphase,ratherthanbroadadoption–

testingAIforspecificusecasessuchasguestpersonalisation,predictiveanalyticsorcustomerserviceautomation.Only3%haveachievedorganisation-wideAIdeployment,underscoringasignificantopportunitytoscaleprovenpilotsintobroader

businessoperations.

94%

ofregionaltourismand

hospitalityleadersare

alreadyexperimentingwithAI,pilotingspecificusecases.

03|Surveyfindings:aneedforbetterintegrationPwC8

3.2

Intelligenceisthenewdifferentiator–howisAIbeingleveragedbyleaders?

63%ofrespondentsareusingorplanningtouseAIembeddedincorehotelsystems.

Analmostequalnumber(60%)statedtheyarecollaboratingorplanningtocollaboratewithstartupsonAIinitiatives,whileonly11%wereworkingwithgovernments

indicatingregulatoryuncertaintyandcompliancehurdles.

94%

60%

11%

6%

Areyoucollaborating/planningtocollaboratewithexternal

partnersforAIinitiatives?

Yes,withestablishedvendors

Yes,withstartups

Yes,withgovernments

No,developingsolutionsin-house

Historically,mostAIadoptionintourismandhospitalityhasfocusedonautomation–

streamliningrepetitivetaskslikecheck-ins,pricingupdatesorcustomerqueries.Now

industryleadersareprioritisingGenerativeAI(GenAI),PredictiveAnalyticsandSmartSensors/IoT–indicatingthatbusinessesarenowmovingbeyondefficiencygainstowardintelligentdecision-makingandpersonalisedguestexperiences.Itmeanshotels,resortsandtraveloperatorswillincreasinglyuseAItoanticipateguestneeds,personalise

experiencesandoptimiseoperationsinrealtime,ratherthansimplyreactingtothem.

Accordingtosurveyfindings,89%and86%ofrespondentswillprioritiseGenAIand

predictiveanalyticsinthenextonetotwoyears,respectively.WhileGenAIwillenable

hyper-personalisedmarketingandseamlessservicedesign;predictiveanalyticswill

refinedemandforecastingandrevenuemanagement;andsmartsensorswillcreatemoreresponsive,sustainableenvironments.Collectively,thesetechnologieswillredefine

Whattechnologieswillyouprioritizeinthenext12-24

Roboticsprocessautomation

43%

months?

Voiceassistants

23%

Computervision

20%

competitivenessintheregion’stourismandhospitalitysector–positioningtheMiddleEastasapioneerofintelligent,data-driventourismexperiencesthatblendoperationalexcellencewiththeregion’shallmarkofexceptionalservice.

GenerativeAI

Predictiveanalytics

Smartsensors/IoT

49%

89%

86%

03|Surveyfindings:aneedforbetterintegrationPwC9

3.3

AI’simpactoncostandrevenue

WhenassessingAI’soperationalimpact,85%ofrespondentsreported

moderatetosignificantcostsavingsandefficiencygains.Thisalignswithfindingsfrom

PwC’s28thCEOSurveyMiddleEast

,where68%ofGCC

85%

ofregionaltourismand

hospitalityleadersreported

moderatetosignificantcost

savingsandefficiencygainsfromAIimplementation

CEOsacknowledgedimprovedefficienciesintheirowntimeatwork(vs.53%globally)and63%reportedefficienciesinemployees’time(vs.56%globally).

WhenaskedaboutAI’sinfluenceonrevenue,only3%ofleadersfoundAI’stransformationalimpactonrevenues,6%werewellimpacted,39%reportedmoderateimpact,nearlyhalf(46%)wereslightlyimpactedand6%sawnoimpactonthecompany’srevenues.

Thisdisparitybetweencostandrevenueoutcomeshighlightsanimportantreality:AI’scommercialupsideinthetourismandhospitalitysectoris

stilldeveloping,asmostimplementationsareconcentratedonimprovingefficiencyratherthandrivingnewrevenuestreamsorguest-facing

innovation.

03|Surveyfindings:aneedforbetterintegrationPwC10

3.4

TheprimarydriversofAIadoption

AIadoptioninthetourismandhospitalitysectorisbeingdrivenprimarilybyafocusonenhancingthecustomerexperience,

with97%ofrespondentscitingitastheirmainmotivation.Thisunderscorestheindustry’scommitmenttopersonalisingguestinteractionsthroughdata-drivenengagementintheregion.

Tocreatepersonalised,immersiveandfrictionlessvisitor

experienceswhilesupportingtheKingdom’sbroadereconomic

diversificationagenda,KingdomofSaudiArabiaisrapidly

advancingtheuseofsmarttechnologies4suchasAI,augmentedreality(AR)andvirtualreality(VR).Theuseofintelligentsystemshelpsanticipateandrespondtotravellers’needsinrealtimeandmarksastepbeyondtraditionaldigitalsolutions.

IntheUAE,AI-drivenpersonalisation,contactlesscheck-in

andmobile-firstguestservicesaresettingnewbenchmarksforspeed,convenienceandreliability.Successfulhoteloperatorsareunifyingdata,operationsandstaffaroundacleardigitalvision.

Beyondguestengagement,over70%ofhoteliersidentify

operationalresilienceandemployeeproductivityaskeydrivers,reflectingagrowingrecognitionofAI’sroleinstrengthening

internalefficiencyandworkforceeffectiveness.

Meanwhile,morethan60%ofinvestorsviewAIasameanstodifferentiatefromcompetitors,signallingitsemergingroleasastrategicleverformarketadvantage.

Other

Regulatorycompliance

WhatisthemaindriverofyouAIadoption?

Differentiation

Reducingcosts

Enhancingemployeeproductivity

76%

97%

Improvingoperationalresilience

Enhancingcustomerexperience

64%

67%

73%

3%

9%

03|Surveyfindings:aneedforbetterintegrationPwC11

3.5

CurrentAIusecases

Thepersonalisationoftheguestexperienceemergesasthe

leadingAIusecase,citedby57.6%ofrespondents.ThisreinforcestheimportanceofpersonalisationasthecornerstoneofAI-driventransformationintourismandhospitality.Secondaryapplicationssuchasforecasting,customerserviceandrevenuemanagementaregainingtraction,withjustunder40%oforganisations

prioritisingtheseareastooptimiseoperationsandimprovedecision-making.

However,theadoptionofback-endandlonger-termapplicationsremainslimited.Areassuchasenergymanagement,asset

management,marketingandloyaltyanalytics–eachregister

usageratesbelow25%,highlightinganopportunityfor

theindustrytoexpandAIdeploymentbeyondguest-facing

experiences.Thisunevendistributionsuggeststhatwhile

tourismandhospitalityplayersareadvancinginfront-enddigitalengagement,theintegrationofAIintoenterprise-levelfunctionsisstillatanearlystageofmaturity.

Amongtheseunderusedareas,assetmanagementrepresentsoneofthestrongestopportunitiesforvaluecreation.AIhas

thepotentialtotransformassetmanagementfromamanual,retrospectiveprocessintoapredictiveandstrategicdiscipline.

ByintegratingwithsystemssuchasPMS,POS,andaccounting

platforms,AIcanautomatereconciliation,flaganomalies,and

deliverreal-timeperformanceinsights.Withintegratedand

standardiseddata,assetmanagerscanshiftfromdatacollectiontohigh-impactanalysis,usingAItobenchmark,forecast,and

identifyopportunitiesacrossportfolios.Theresultisgreater

efficiency,precisionandassetperformance,asmanagersfocusonstrategic,high-valuedecisionsratherthanspreadsheets.

Payments

Security,surveillanceandloss-preventionanalyticsBack-officeoptimisation

Food&beverageinventoryandwastereductionProcurementoptimisation

Colleaguetrainingandonboarding

WhatarethetopthreeareaswhereAIiscurrentlyis

beingusedinyourbusiness?

Socialmedia

Loyalty&CRManalyticsMaintenanceandassetmanagementEnergyandsustainabilitymanagement

MarketingandtargetingForecasting

Customerservice RevenuemanagementPersonalisationofguestexperience

3%

3%

6%

6%

6%

6%

9%

18%

18%

24%

24%

39%

39%

39%

97%

03|Surveyfindings:aneedforbetterintegrationPwC12

3.6

GaugingtheAIpreparedness

Whenitcomestoreadiness,80%ofrespondentsreportfeeling

80%

ofregionaltourismand

hospitalityleadersreporttobemoderatelytowellpreparedforAIadoption,withthemajoritymostacknowledgeexisting

capabilitygapsasachallenge

moderatelytowellpreparedforAIadoption,reflectingabroadlypositiveoutlooktowardintegration.However,mostorganisationsacknowledgeexistingcapabilitygaps–includinglimitedinternalexpertise,workforcereadinesschallengesandaneedforclearerimplementationframeworks.

Adeeperlookrevealsthatonly8%ofleadersfeelfullypreparedfor

AI,while11.5%considerthemselvesslightlypreparedornotpreparedatall.Thissplitunderscoresacapabilitydividebetweenorganisationswithestablisheddigitalinfrastructuresandthosestillbuilding

foundationalreadiness.Asaresult,whileenthusiasmforAIadoptionishigh,thejourneytowardfull-scaleimplementationremainsuneven,pointingtotheneedfortargetedinvestmentinskills,governance,andorganisationalchangemanagementtofullycaptureAI’spotential.

03|Surveyfindings:aneedforbetterintegrationPwC13

3.7

Barrierstoscaling

DespitegrowingenthusiasmforAIadoption,thetourismandhospitalitysectorsface

significantstructuralandcapabilitybarriersthatconstrainscalabilityandimpact.Themostfrequentlycitedchallengeisintegrationwithoutdatedlegacysystems,reportedby85%ofrespondents.TheselegacyplatformslimittheabilitytoprocessdatainrealtimeandhinderseamlessdeploymentofAIsolutionsacrossoperations–afoundationalissuethatmustbeaddressedforthesectortoprogresstowardfullAImaturity.

Talentshortagesremainaclosesecond,notedby76%ofrespondents.Theindustry

continuestostrugglewithawideningskillsgap,highturnoveramongdigitalprofessionals,andlimitedinvestmentinupskilling.Withoutdedicatedstrategiestoattract,retainand

developAIexpertise,hotelsriskbecomingoverlydependentonexternalvendors,which64%oforganisationsalreadyviewasagrowingconcern.Overrelianceonvendorsnot

onlyinflateslong-termcostsbutalsothreatensinnovationcontinuityifin-housetechnicalcapabilitiesarenotdeveloped.

Workforcecapabilityis,therefore,criticaltoAIadoption.Surveyfindingshighlightthatasignificant60%ofrespondentsdedicatebetween10-25%oftheirAIbudgettoupskillingemployees–indicatingthattechnologyinvestmentaloneisnotenoughwithoutequippingemployeestoworkeffectivelywithAI.

Cybersecurityanddataprivacyrisks,citedby64%ofrespondents,furthercomplicate

adoption,reflectingheightenedsensitivityaroundguestdataandregulatorycompliance.Employeebuy-in(61%)andcustomertrust(58%)alsoemergeascriticalsoftbarriers,

underscoringtheimportanceofchangemanagementandtransparentcommunicationaroundAIuse.Meanwhile,budgetlimitations(46%)andlackofAIstrategyalignment(42%)representmoderatebutpersistentchallenges,highlightingtheneedforstrongerstrategicintegrationbetweenbusinessandtechnologyfunctions.

Interestingly,regulatorybarriersappearlessimportant,citedbyonly15%ofrespondents,indicatingthatthemainhurdlestoscalingAIareinternalratherthanexternal.Collectively,thesefindingsrevealthattechnologyinvestmentaloneisinsufficient–trueprogress

dependsonmodernisinginfrastructure,buildinghumancapabilityandembeddingrobustdatagovernanceframeworkstoensureAIdeliversmeasurable,sustainablevalue.

youforeseeinscaling

AIinyourorganisation?

15%

12%

Employeebuy-in

Customertrustandacceptance

Regulation

Other

76%

Talentshortages

64%

Cybersecurity

Over-relianceonvendors

64%

58%

61%

Whataretheissues

“

PwC14

AIisredefininghowdestinations,hotelsandtravellersconnect.Thewinnerswon’tbethosewhocollectthemaximumdata,butthosewhouseitintelligently–tomakeeveryinteractionseamless,ethicalandvaluable.Forindustryleaders,thismeansmovingfromdisconnectedsystemstoconnectedintelligence,whereAIdoesn’treplacehuman

judgmentandinteraction,

butamplifiesittocreatetrust,

efficiencyandnewformsofvalueacrosstheentiretravelecosystem.Alsorequiringare-thinkonwhatkindoftalentishired,andhow

theyintegrateAIincreatinganddeliveryexperiences.

MarcoRentsch

HospitalityLeader,PwCMiddleEast

04|Avoidingthepitfalls:WhatnottodowhenimplementingAIPwC15

04

Avoidingthepitfalls:WhatnottodowhenimplementingAI

TheintegrationofAIissettotransform,notreplace,thehumanworkforcein

tourismandhospitality.Asignificant77%ofrespondentsbelievethatAIwill

createnewrolesandjobfunctionsoverthenextfiveyears,signallingashift

towardmorecollaborativehuman-machinemodelswithemployeesincreasinglyresponsibleforoverseeing,managingandoptimisingAIsystemstoensure

accuracyandalignmentwithguestexpectations.

Thisevolutionisalsoreflectedinthe91%ofrespondentswhoanticipatea

humanroletransformationtowardhigher-valuetasks.AsAItakesoverrepetitiveandroutineactivities,tourismandhospitalityprofessionalswillhavemore

capacitytofocusoncreativity,emotionalintelligenceandpersonalisedguest

engagement–areasthatdefinethehumantouchandcannotbereplicatedby

machines.Inthiscasetechnologywillenhance,ratherthandiminish,thecentralroleofpeopleindeliveringexceptionalguestexperiences.

PwC16

AIprojectsintourismandhospitalityusuallyfailon

integration,alignmentandexecution,notalgorithms.

Don’ttreatAIasanadd-on.AIisnotaplug-intoexistingworkflows,itreshapesthem.

Result

Organisationsthatonlyautomatetasksinsteadofredesigningprocessesseenomeasurablereturnoninvestment.

Avoid

Implementingisolatedtools(chatbots,dashboards)withoutaligningthemtostrategicKPIs,operatingmodelsanddecision-makingroutines.

Don’tbuildAIaroundweakfoundations.AIdeliverslittlevaluewhenorganisationstestsolutionsbeforemodernisingthe

foundationstheydependon.

Result

Disconnectedsystems,lowdataquality,poorintegration,andmodelsthatcan’tscaleordelivermeasurableimpact.

Avoid

Treatingintegrationasatechnicalafterthoughtorchoosingtechnology

beforemappingdatagaps,integrationneeds,anduserworkflows.AIdependsonclean,centralised,andinteroperabledata,withscalabletoolsalignedto

businessKPIsfromdayone.

Don’toverlookhumanreadiness.Technologyadoptionfailswhenpeopledon’ttrustorunderstandit.

Result

Resistance,misuseorunderuseofAIinsights.

Avoid

Rollingoutsystemswithoutbuildinginternalcapability,cross-functionalcollaborationandclearcommunicationaboutthevalueAIdelivers.

Don’tscalewithoutagovernanceplan.ScalingAIrequiresstructure,notmomentum.