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2026年国际商务英语一级考试练习题第一部分单选题(50题)1、A______isacontractualagreementwhereoneparty(thelicensor)grantsanotherparty(thelicensee)therightstouseitsintellectualpropertyinexchangeforcompensation.
A.jointventure
B.franchise
C.licensingagreement
D.distributionagreement
【答案】:C2、Whichofthefollowingisakeycharacteristicofa(MultinationalCorporation-MNC)?
A.Operatesonlyinitshomecountry
B.Hascentralizeddecision-makingatheadquarters
C.Ownsandcontrolsvalue-addingactivitiesinmorethanonecountry
D.Focusessolelyonexporting
【答案】:C3、Whichofthefollowingisa'softskill'mostcrucialforsuccessfulinternationalbusinessnegotiations?
A.ProficiencyinExcelformulas
B.Cross-culturalcommunicationcompetence
C.KnowledgeofIncoterms
D.Abilitytodraftlegalcontracts
【答案】:B4、Whatisthemainpurposeofthe'UNConventiononContractsfortheInternationalSaleofGoods'(CISG)?
A.Tosetglobaltariffsongoods
B.Toprovideauniformframeworkforinternationalsalescontracts
C.Toregulateinternationalshippinglanes
D.Toenforceintellectualpropertyrights
【答案】:B5、Whatisthemaindifferencebetweena'hardsell'anda'softsell'approach?
A.Hardsellfocusesonbuildingrelationships,whilesoftsellfocusesonclosingthedealquickly.
B.Hardsellisaggressiveanddirect,whilesoftsellispersuasiveandrelationship-oriented.
C.Hardsellisusedforcheapproducts,whilesoftsellisusedforexpensiveproducts.
D.Hardsellinvolveswriting,whilesoftsellinvolvesspeaking.
【答案】:B6、Whatdoestheterm'ForceMajeure'refertoinaninternationalcontract?
A.Aclauseexcusingperformanceduetounforeseeableeventsbeyondcontrol,likenaturaldisasters.
B.Arequirementforadditionalinsurancecoverage.
C.Apenaltyforlatedeliveryofgoods.
D.Abonusforexceedingsalestargets.
【答案】:A7、Whenacountry'scurrencydepreciates,itsexportsgenerallybecome______.
A.Moreexpensiveforforeignbuyers
B.Lessexpensiveforforeignbuyers
C.Unchangedinprice
D.Subjecttohighertariffs
【答案】:B8、Theterm(FOB)ininternationaltrademeansthatthesellerisresponsibleforthegoodsuntiltheyare______.
A.loadedonboardthevesselattheportofshipment
B.deliveredtothebuyer'swarehouse
C.clearedthroughcustomsatthedestinationport
D.insuredagainstallrisks
【答案】:A9、Ininternationaltrade,whichpaymentmethodoffersthehighestlevelofsecurityforanexporter?
A.OpenAccount
B.DocumentaryCollection
C.LetterofCredit
D.Consignment
【答案】:C10、Whichorganizationisresponsibleforsettinginternationalstandardsforqualitymanagementsystems?
A.WTO
B.ISO
C.IMF
D.WorldBank
【答案】:B11、Ininternationalarbitration,the'seatofarbitration'determines().
A.Thephysicallocationofhearings
B.Theprocedurallawgoverningarbitration
C.Thenationalityofarbitrators
D.Thelanguageofproceedings
【答案】:B12、The'FourPs'ofthemarketingmixareProduct,Price,Place,andwhichofthefollowing?
A.People
B.Process
C.Promotion
D.PhysicalEvidence
【答案】:C13、Whennegotiatingacontract,ifyouwanttoexpressthatacertainclauseisnon-negotiable,whichphraseismostappropriate?
A.Weareflexibleonthispoint.
B.Thisisadeal-breakerforus.
C.Let'scirclebackonthislater.
D.Wecantablethisdiscussionfornow.
【答案】:B14、Ininternationalmarketing,whatistheprimaryadvantageofstandardizationofmarketingmix?
A.Betteradaptationtolocalmarketconditions
B.Significantcostreductionsthrougheconomiesofscale
C.Enhancedabilitytomeetspecificculturalpreferences
D.Reducedregulatorycompliancecomplexity
【答案】:B15、Whenwritingareportforaninternationalbusinessaudience,whichstyleismosteffective?
A.Highlyinformalwithslangandcontractions.
B.Concise,objective,andstructuredwithclearheadings.
C.Lengthyandnarrativewithpersonalanecdotes.
D.Usingonlytechnicaltermswithoutexplanations.
【答案】:B16、Whichofthefollowingbestdescribes'marketsegmentation'?
A.Theprocessofdividingabroadconsumermarketintosub-groupsofconsumerswithcommonneeds.
B.Thestrategyofincreasingacompany'smarketshare.
C.Theanalysisofacompetitor'spricingstrategy.
D.Theprocessofdistributingproductstodifferentcountries.
【答案】:A17、Inaletterofcredittransaction,thebankthatissuestheLCattherequestofthebuyeriscalledthe______.
A.AdvisingBank
B.NegotiatingBank
C.IssuingBank
D.ConfirmingBank
【答案】:C18、Inbusinesscorrespondence,'ASAP'isanabbreviationfor().
A.Assoonaspossible
B.Assoonaspractical
C.Atsoonestavailableperiod
D.Allsystemsareperfect
【答案】:A19、Underthetermsof______,thesellermustcontractforinsurancecoveringthebuyer'sriskoflossofordamagetothegoodsduringthecarriage.
A.FCA
B.FOB
C.CFR
D.CIF
【答案】:D20、Whichofthefollowingisakeydisadvantageofusingdistributorsininternationalmarkets?
A.Higherinitialinvestmentrequired
B.Lesscontrolovermarketingandcustomerrelationships
C.Greaterdifficultyinachievingeconomiesofscale
D.Increaseddirectresponsibilityforregulatorycompliance
【答案】:B21、Whichofthefollowingbestdescribestheconceptof'dumping'ininternationaltrade?
A.Exportinggoodsatapricehigherthanthedomesticmarketprice
B.Exportinggoodsatapricelowerthantheirnormalvalue(e.g.,domesticpriceorcost)
C.Importinggoodsthatarebannedintheexportingcountry
D.Sellingsurplusgoodsatadiscountinthedomesticmarket
【答案】:B22、Inaletterofcredittransaction,thebankthatissuestheL/Cattherequestoftheapplicant(importer)iscalledthe______.
A.AdvisingBank
B.NegotiatingBank
C.IssuingBank
D.ConfirmingBank
【答案】:C23、Whenacompanywantstoenteraforeignmarketwithminimalrisk,itoftenstartswith().
A.Directinvestment
B.Jointventure
C.Exporting
D.Licensing
【答案】:C24、A(standbyLetterofCredit)isprimarilyusedto______.
A.financetheshipmentofgoods
B.guaranteeperformanceorpaymentobligations,servingasabackuppaymentmechanism
C.replaceabillofladingasatitledocument
D.provideinsurancecoverageforgoodsintransit
【答案】:B25、Whichtypeofletterofcreditallowsforpartialshipmentsandtransshipment?
A.RevocableL/C
B.IrrevocableL/C
C.TransferableL/C
D.ConfirmedL/C
【答案】:B26、WhatisthepurposeofaNon-DisclosureAgreement(NDA)ininternationalbusiness?
A.Toenforceexclusivedistributionrights.
B.Toprotectconfidentialinformationsharedduringnegotiations.
C.Toguaranteepaymentforgoodsdelivered.
D.Tooutlinemarketingstrategies.
【答案】:B27、Inthecontextofbusinessethics,'bribery'isbestdefinedas:
A.Offeringgiftstobuildlong-termrelationships,alwaysacceptable.
B.Providingsomethingofvaluetoinfluenceanofficial'sdecisioninviolationoflaws.
C.Negotiatingdiscountsthroughlegitimatebargaining.
D.Donatingtocharityforcorporatesocialresponsibility.
【答案】:B28、A______isataximposedonimportstoprotectdomesticindustriesfromforeigncompetition.
A.Subsidy
B.Quota
C.Tariff
D.Embargo
【答案】:C29、WhichofthefollowingisNOTatypicalcomponentofacommercialinvoiceininternationaltrade?
A.Incoterms®2020rule
B.Descriptionofgoodsandquantities
C.Countryoforigin
D.BillofLadingnumber
【答案】:D30、Whatistheprimarypurposeofa'SWOT'analysis?
A.Totracksalesperformanceoverfourquarters.
B.Toevaluateacompany'sStrengths,Weaknesses,Opportunities,andThreats.
C.TocalculatetheStrength,Weight,Output,andTimeofaproduct.
D.Tomanageaproject'sSchedule,Work,Organization,andTeam.
【答案】:B31、Whenacountryimposesataxonimportedgoodstoprotectitsdomesticindustries,itiscalleda().
A.subsidy
B.quota
C.tariff
D.embargo
【答案】:C32、Inbusinessnegotiation,whatdoesBATNAstandfor?
A.BestAlternativetoaNegotiatedAgreement
B.BasicAgreementforTradeNegotiationsandApprovals
C.BilateralAgreementonTradeNegotiationTerms
D.BusinessActionforTradeNegotiationAgreement
【答案】:A33、Acompanythatbuysgoodsfromonecountryandsellsthemtoanotherwithoutprocessingiscalleda().
A.manufacturer
B.distributor
C.retailer
D.tradingcompany
【答案】:D34、WhenconductingaSWOTanalysisforinternationalmarketentry,whichfactorwouldbeconsideredanexternalthreat?
A.Strongbrandrecognition
B.Limitedfinancialresources
C.Intenselocalcompetition
D.Skilledmanagementteam
【答案】:C35、Whichofthefollowingbestdescribesa'LetterofCredit'ininternationaltradefinance?
A.Apromisebytheimportertopaytheexporterdirectly
B.Abank'sundertakingtopaytheexporterifdocumentsmeetspecifiedconditions
C.Aninsurancepolicyforcargo
D.Acontractforfuturecurrencyexchange
【答案】:B36、Whenpreparingabusinesspresentationforaninternationalaudience,whatisanessentialconsideration?
A.Usecomplexjargontodemonstrateexpertise.
B.Speakonlyinyournativelanguageandprovidenotranslation.
C.Adaptvisualstobeculturallyneutralandavoididioms.
D.Rushthroughslidestocovermorecontent.
【答案】:C37、WhatisthemainfunctionoftheWorldTradeOrganization(WTO)?
A.Toprovideloansforinfrastructureprojects
B.Tooverseeinternationalmonetarystability
C.Toadministertradeagreementsandresolvedisputes
D.Toregulateglobalcurrencyexchangerates
【答案】:C38、WhatistheprimarypurposeofaBillofLadinginshipping?
A.Torequestpaymentfromthebuyer
B.Toserveasacontractofcarriage,receipt,anddocumentoftitle
C.Todeclaregoodsforcustomspurposes
D.Toinsuretheshipmentagainstloss
【答案】:B39、WhichIncotermruleindicatesthatthesellerdeliverswhenthegoodsareplacedatthedisposalofthebuyeronthearrivingmeansoftransportreadyforunloadingatthenamedplaceofdestination?
A.CIF
B.DAP
C.EXW
D.FCA
【答案】:B40、IninternationalbusinessEnglish,whatdoestheexpression'togotheextramile'mean?
A.Totravelforbusinessmeetings
B.Toexceedexpectationsandputinextraeffort
C.Totakeunnecessaryrisks
D.Toextendpaymentterms
【答案】:B41、Acompanythatsellsgoodsdirectlytoconsumersinanothercountrythroughitsownonlineplatformisengagingin______.
A.IndirectExporting
B.Licensing
C.Franchising
D.DirectExporting
【答案】:D42、InbusinessEnglish,'totouchbase'means:
A.Toendarelationshippermanently.
B.Tomakecontactorcheckinwithsomeoneforanupdate.
C.Toavoidsomeonecompletely.
D.Tosignaformalagreement.
【答案】:B43、Inadocumentarycollection,the(collectingbank)actsas______.
A.thebuyer'sagenttomakepayment
B.anintermediarybetweentheexporter'sbankandtheimporter
C.theguarantorofpaymentfortheexporter
D.theinsurerofthegoods
【答案】:B44、Whichofthefollowingisanexampleofnon-verbalcommunicationinabusinessnegotiation?
A.Speakinginaclear,audiblevoice.
B.Maintainingeyecontactandnoddingtoshowunderstanding.
C.Usingpreciselegalterminologyinthecontract.
D.Sendingafollow-upemailsummarizingpoints.
【答案】:B45、The(principleofcomparativeadvantage)suggeststhatacountryshouldspeciali
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