《跨境电商英语》高职全套教学课件

跨境电子商务英语Unit1OverviewofCross-borderE-commerceUnit2OpeningYourCross-borderE-commerceStoreUnit3ProductSelectionforYourOnlineStoreUnit4DescriptionofYourStoreandProductsUnit5Cross-borderE-commerceMarketingActivitiesUnit6Cross-borderE-commerceLogisticsUnit7Cross-borderE-commercePaymentUnit8DataResearchandAnalysisforCross-borderE-commerceUnit9CustomerServiceofCross-borderE-commerce全套可编辑PPT课件

Unit1

OverviewofCross-BorderE-CommerceUnitObjectives:KnowledgeObjectivesSkillsObjectivesValueObjectives

Unit1OverviewofCross-BorderE-Commerce

KnowledgeObjectives

❍

Tomasterthedefinitionofcross-bordere-commerceanditsB2B,B2C,C2Ctransactionmodels;

❍

Toidentifythetwomajortypesofcross-bordere-commerceplatformsandtheirkeyfeatures;❍

Torecognizethemainbenefitsandchallengesofcross-bordere-commerce.

Unit1OverviewofCross-BorderE-Commerce

SkillsObjectives

❍Tobeabletoreadandanalyzetheunit’sreadingpassagestoextractkeyinformation;

❍Toapplyknowledgeofcross-bordere-commerceplatformstoselectappropriateplatformsforspecificproducts;

❍Toidentifypotentialchallengesandproposesolutions.

Unit1OverviewofCross-BorderE-Commerce

ValueObjectives

❍

Tocultivateaglobalbusinessperspectivebyunderstandingthecross-borderflowofgoodsandservices,andrecognizingtheopportunitiesoftappingintointernationalmarkets;

❍

Todeveloptheabilitytoobjectivelyevaluatetheprosandconsofcross-bordere-commerceandmakingrationaljudgmentsonplatformselection;❍Todemonstraterespectforculturalandlinguisticdiversitywhenmarketingproductsinternationally.Unit1OverviewofCross-BorderE-Commerce目录01Warm-up02Listening03Speaking04IntroductiontoCross-BorderE-Commerce05IntroductionofCross-BorderE-CommercePlatforms06SupplementaryReading1Warm-up

Warm-up1.Lookatthefollowingpicturesandanswerquestions.①Whichcountryisthisproductfamousfor?Writeitdown.②Howmightitbesoldinternationally?

Unit1OverviewofCross-BorderE-CommerceFranceChinaSwitzerlandBrazilKoreaItalyThrougncross-bordere-commerce.Warming-up2.Choosethebestanswerforeachofthefollowingquestions.①Whatiscross-bordere-commerce?A.SellinggoodsorservicesonlinewithinthesamecountryB.BuyingandsellinggoodsorservicesonlineacrossdifferentcountriesC.SendinglettersandpackagesinternationallyUnit1OverviewofCross-BorderE-Commerce✔Warming-up2.Choosethebestanswerforeachofthefollowingquestions.②WhichofthefollowingisNOTatypeofe-commercetransaction?A.Business-to-Business(B2B)B.Business-to-Consumer(B2C)C.Face-to-Face(F2F)Unit1OverviewofCross-BorderE-Commerce✔Warming-up2.Choosethebestanswerforeachofthefollowingquestions.③Whichtechnologyhasgreatlyfacilitatedcross-bordere-commerce?A.ThetelephoneB.TheinternetC.ThefaxmachineUnit1OverviewofCross-BorderE-Commerce✔Warming-up2.Choosethebestanswerforeachofthefollowingquestions.④WhichChinesee-commerceplatformspecializesincross-bordersales?A.JD.comB.TmallGlobalC.PinduoduoUnit1OverviewofCross-BorderE-Commerce✔Warming-up2.Choosethebestanswerforeachofthefollowingquestions.⑤Whichplatformispopularforbuyingandsellingunique,handmadeitemsworldwide?A.EtsyB.WishC.NeweggUnit1OverviewofCross-BorderE-Commerce✔Warming-up2.Choosethebestanswerforeachofthefollowingquestions.⑥Whatisoneadvantageofcross-bordere-commerceforbusinesses?A.LowershippingcostsB.AccesstoalargermarketC.NoneedforonlinepaymentsystemsUnit1OverviewofCross-BorderE-Commerce✔1632Listening

Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit1OverviewofCross-BorderE-CommerceHelpfulWordsandExpressionsexpandV.扩大，增加rollout推出、推广platformn.平台preferentialadj.优惠的,特惠的impedev.妨碍，阻碍merchandisen.商品，货品discountern.折扣商店；廉价商店Temun.拼多多旗下跨境电商平台Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit1OverviewofCross-BorderE-Commerce①Whatisthemainideaofthenewsreport?A.Thegrowthofcross-bordere-commerceinChinaanditsimpactonglobaltradeB.ThelaunchofTemuinAustraliaandNewZealandbyPDDHoldingsC.ThechallengesfacedbyChinesemanufacturersinexpandinggloballyD.ThepopularityofTemuamongUSconsumersduetoitslowprices✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit1OverviewofCross-BorderE-Commerce②WhyareChineseonlineretailersincreasingtheireffortstoexpandglobally?A.ToreducecompetitioninthedomesticmarketB.TocultivatenewusersanddiversifyrevenuesourcesC.ToavoidtaxesandregulationsinChinaD.Totakeadvantageofcheaperlaborcostsabroad✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit1OverviewofCross-BorderE-Commerce③WhichofthefollowingservicewillnotbeprovidedbyTemu?A.MarketingandadvertisingB.cross-borderlogisticsC.languageassistanceD.Legalaid✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit1OverviewofCross-BorderE-Commerce④WhenwasTemulaunchedintheUnitedStates?A.InMarchB.InJuneC.InSeptemberD.InDecember✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit1OverviewofCross-BorderE-Commerce⑤WhatisoneofthestrategiesTemuusestoattractprice-consciousconsumers?A.Offeringalimitedselectionofhigh-endproductsB.ProvidingfreeshippingonallordersC.OfferingdeepdiscountsandcouponsD.Focusingonlyonluxurybrands✔Listening

2.Listenandcompletethefollowingsentences.Eachsentencewillbereadtwice.①Therapidspreadoftheinternet,theincreasinguseofsmartphones,andthediversificationofdigital

,contributetothegrowthinthefieldofcross-bordere-commerce.②Cross-bordere-commerceisdefinedasthe

toconsumersindifferentcountries.③Themostimmediatelyobviousbenefitofcross-bordersellingisthe

intountapped(未开发的)markets.onlinesellingofgoodsexpansionandaccess

paymentmethodsUnit1OverviewofCross-BorderE-CommerceListening

2.Listenandcompletethefollowingsentences.Eachsentencewillbereadtwice.④Thegrowthofcross-bordere-commerceprovidesconsumerswithawiderrangeof

.⑤Over80%worldwide

admitthatcross-bordere-commercebringsthemprofits.⑥AsChina’slargest

e-commerceplatform,TmallGlobalhasalargeuserbaseandamaturelogisticssystem.

retailersproductoptionsUnit1OverviewofCross-BorderE-CommerceBusiness-to-Consumer

3Speaking

Unit1OverviewofCross-BorderE-CommerceSpeakingAlexisanewcomertocross-bordere-commerce,curiousbutinexperiencedinglobalonlinesales.Mikeisaseasonedsellerwith5yearsofexperienceinonlineinternationaltrade.Theyarefriends.NowAlexisnowconsultingMikeaboutcross-bordere-commerce,andMikeisactingasaguide.TrytoroleplaythefollowingdialoguebetweenAlexandMike.Speaking1.roleplayAlex:Mike,Ikeephearingcross-bordere-commerce.Butwhat’sthatevenmean?Mike:Simple.It’ssellingstuffonlinetopeopleinothercountries.LikehavingashoponTaobao,butyourcustomerscouldbeintheUSorEurope.Theyorder,andyoushipitinternationally.Alex:Soundscomplicated.WhynotjustfocusonChina?Mike:Domesticmarket’stoocrowded.Overseashasmoreroom,lesscompetition.TakethoseYiwutrinketsforexample,youlistthemonaforeignsite,andforeignerssnapthemup.Profitmarginsaremuchhigher.Alex:Butinternationalshippingmustbeahassle.Mike:Notexactly.There’reshortcutsnow.UseAmazon’soverseaswarehouses.Youstockgoodstherefirst,andtheyhandleshipping.Orpartnerwithlogisticscompanies;they’lldocustomsclearanceforyou.Unit1OverviewofCross-BorderE-CommerceSpeaking1.roleplayAlex:Howdoforeignerspay?InRMB?Mike:Platformsconvertcurrenciesautomatically.AmericanspayinUSD,JapaneseinJPY.ItallconvertstoRMBinyouraccount.Justwatchexchangerates;sometimesyougain,sometimesloseabit.Alex:WhatifIdon’tspeakEnglish?Mike:Mostplatformshavetranslationtools.Orhireafreelancerforlistings.Keyisproductqualityandpricing.Ifyourstuff’sgood,languageisn’tahugebarrier.Alex:Butwhatifsomethinggoeswrong?Mike:That’swhyyoustartsmall.Testthewaterswithlow-costitems.Learntherules,buildareputation.Worstcase?Youloseabitofmoney,butyou’llgainexperience.Alex:Hmm…MaybeI’lltryit.WheredoIevenbegin?Mike:PickaplatformlikeAmazon,Shopify,orAliExpress.Researchwhat’strendinginyourtargetcountry.Startwithlightweight,easy-to-shipproducts.It’samarathon,notasprint.Unit1OverviewofCross-BorderE-CommerceSpeaking2.GroupDiscussionSupposeAlexwantstoselltraditionalChinesehandicrafts(e.g.,paper-cutting,calligraphy)tointernationalcustomers.Butheisagreen-handincross-bordere-commerce,sohecomestoyouforhelp.Pleaseworkingroups,discussandanswerthequestionshehasraised:①WhatarethepotentialchallengesImightface?②HowcanIusecross-bordere-commerceplatformstoreachinternationalcustomers?③WhatstrategiescanIusetoovercomelanguageandculturalbarriers?④HowcanIensurethesafeandtimelydeliveryoffragilehandicrafts?Unit1OverviewofCross-BorderE-CommerceKEYWORDSANDEXPRESSIONSUnit1OverviewofCross-BorderE-CommerceCulturalDifferences文化差异LanguageBarriers语言障碍KOL网红LogisticsandShipping物流运输MarketCompetition市场竞争PlatformSelection选择平台livestreaming直播SocialMediaMarketing社媒营销LocalPartnerships当地合作TranslationTools翻译工具TrackingServices跟踪服务Insurance保险Package包裹LogisticsPartners物流合作伙伴CustomsClearance海关清关CustomsandRegulations海关规章制度及法令4IntroductiontoCross-BorderE-CommerceReadingIntroductiontoCross-BorderE-CommercePart1IntroductiontoCross-BorderE-CommerceReading:Notes:1.USD:是美元的国际代码，全称为UnitedStatesDollar，即美国美元。人民币的国际代码是CNY，全称是ChinaYuan.2.CAGR:CompoundAnnualGrowthRate的缩写，即复合年增长率。它是一项投资在特定时期内的年度增长率。3.AR:AugmentedReality的缩写，即增强现实。增强现实技术是借助光电显示技术、交互技术、多种传感器技术和计算机图形与多媒体技术将计算机生成的虚拟环境与用户周围的现实环境融为一体，使用户从感官效果上确信虚拟环境是其周围真实环境的组成部分。4.VAT:增值税，ValueAddedTax的缩写。5.DDP：DeliveredDutyPaid的缩写，即交货时完税价。国际贸易中的一个术语，表示销售商品的人或公司负责将商品运输到买方国家的特定地点，并支付所有费用、保险和进口关税。

Part1IntroductiontoCross-BorderE-CommerceReading:Words:

Part1IntroductiontoCross-BorderE-Commerceinvolve

/ɪnˈvɒlv/

v.涉及；包含presence

/ˈprez(ə)ns/

n.在场，出席fulfillment

/fʊlˈfɪlmənt/

n.履行，实现traction

/ˈtrækʃn/

n.关注advent

/ˈædvent/

n.出现，到来transact

/trænˈzækt/

v.交易adoption

/əˈdɒpʃn/

n.采用，接受estimate

/ˈestɪmət/

n.估计；估价enhance

/ɪnˈhɑ:ns/

v.提高；增强numerous

/ˈnju:mərəs/

adj.许多的

Reading:Words:

Part1IntroductiontoCross-BorderE-Commerceinaccessible

/ˌɪnækˈsesəb(ə)l/

adj.难以达到的；不可得到的revenue

/ˈrevənju:/

n.收入potential

/pəˈtenʃ(ə)l/

adj.潜在的

n.潜力diversification

/daɪˌvɜ:sɪfɪˈkeɪʃ(ə)n/

n.多样化mitigate

/ˈmɪtɪɡeɪt/

v.减轻；缓和fluctuation

/ˌflʌktʃuˈeɪʃ(ə)n/

n.波动，起伏decline

/dɪˈklaɪn/

v./n.减少；下降generate

/ˈdʒenəreɪt/

v.产生；引起resilient

/rɪˈzɪliənt/

adj.有弹性的collaborate

/kəˈlæbəreɪt/

v.合作

Reading:Words:

Part1IntroductiontoCross-BorderE-Commerceprofitability

/ˌprɒfɪtəˈbɪləti/

n.利润率immense

/ɪˈmens/

v.极大的；巨大的regulation

/ˌreɡjuˈleɪʃ(ə)n/

n.规章制度；法规logistics

/ləˈdʒɪstɪks/

n.物流address

/əˈdres/

v.处理；想办法解决complicate

/ˈkɒmplɪkeɪt/

v.使复杂化ensure

/ɪnˈʃʊə(r)/

v.保证；确保deter

/dɪˈtɜː(r)/

v.制止；阻止highlight

/ˈhaɪlaɪt/

v.突出；强调streamline

/ˈstriːmlaɪn/

v.使...效率更高Reading:Expressions:physicalstore:实体店dueto:因为，由于tapinto:进入，涉足supplychain:供应链regulatorycompliance:合规性complywith:遵守，遵循foreigncurrency:外币returnpolicy:退货政策Part1IntroductiontoCross-BorderE-CommerceKeySentences:(1)Bysellinginternationally,businessescantapintonewmarketsandattractcustomerswhowouldotherwisebeinaccessible.

Part1IntroductiontoCross-BorderE-Commercewhowouldotherwisebeinaccessible是定语从句，修饰先行词customers，关系代词who在从句中作主语，wouldotherwisebe表示“否则就会（处于某种状态）”，说明通过国际销售，企业能够吸引到原本难以触及的客户。译文：通过国际销售，企业可以开拓新市场，吸引原本无法接触到的客户。KeySentences:(2)Infact,90%ofshopperscheckreturnpoliciesbeforemakingapurchase,withmanyexpectingfreereturnshipping.

Part1IntroductiontoCross-BorderE-Commercewithmanyexpectingfreereturnshipping是“with+宾语+宾语补足语”的独立主格结构，在这里作伴随状语，进一步很多人期望有免费退货这一政策。译文：事实上，90%的购物者在购物前会查看退货政策，许多人希望免费退货。KeySentences:(3)Highshippingcostsandpotentialdelaysduetoincorrectdocumentationmakeitessentialtouseexperiencedlogisticsproviderswhocanstreamlineoperations.

Part1IntroductiontoCross-BorderE-Commerceduetoincorrectdocumentation为介词短语作后置定语，修饰前面的并列主语，解释“高昂成本和潜在延误”的原因在于“文件错误”。whocanstreamlineoperations为定语从句，用于修饰先行词logisticsproviders。译文：由于文件错误导致的高昂运输成本和潜在延误，使得必须使用能够简化流程的专业物流服务商。

Exercises:

Part1IntroductiontoCross-BorderE-Commerce1.

TranslatethefollowingphrasesintoChinese.①

online channels②currencyconversion③shoppingcart

④businessmodel

⑤shippingcost

⑥customertrust

⑦make

apurchase

⑧shoppingexperience

线上渠道货币兑换购物车商业模式运费客户信任下单购物体验Exercises:2.Usethewordsintheboxtocompletethesentencesbelow.Changetheformwhenit’snecessary.①Ifyou’refindingthatyourbusinessis

,it’simportanttotakeastepbackandassesswhetherornotyou’reofferingtherightproduct.②Salesarethelifebloodofanybusiness,andunderstandinghowto

salesefficientlyiscrucialforlong-termsuccess.③

slowbusinessandlessprofit,thecompanyisforcedtolayoffanumberofemployees.④Businessesneedto

thattheironlineplatformsareuser-friendlyandsecuretoprovideaseamlessshoppingexperiencefortheircustomers.declininggenerate

Duetoensure

Part1IntroductiontoCross-BorderE-CommercepotentialinvolvedeclinecollaboratefluctuationduetoregulationcomplywithrevenueaddresscomplicateensurediversificationExercises:2.Usethewordsintheboxtocompletethesentencesbelow.Changetheformwhenit’snecessary.⑤Seasonal

arewhenconsumerbuyinghabitseitherincreaseordecrease,usuallybasedonexternalfactorstoyourbusiness.⑥

Identifying

and

reaching

out

to

your

customers

is

crucial

for

business

growth,

increasing

sales

revenue,

and

building

long-lasting

relationships.

⑦E-commercelogistics

themanagementofallactivitiesrelatedtothestorageandtransportationofgoodsfromthesellertothebuyer.⑧Brand

isastrategicpartnershipbetweentwoormorebrandstocreatejointprojects,campaigns,orproducts.fluctuationspotentialinvolvescollaboration

Part1IntroductiontoCross-BorderE-CommercepotentialinvolvedeclinecollaboratefluctuationduetoregulationcomplywithrevenueaddresscomplicateensurediversificationExercises:3.Fillintheblankstocompletethefollowingsentences.①Asaninvestor,it’simportantto

（了解市场波动）andhowitworks,andtoknowhowmuchfluctuationisnormal.②Physicalstorescan

(提升品牌形象)andaddvalueforcustomers.③

（供应链管理）directlyimpactskeybusinessmetrics,includingcustomersatisfaction,operationalefficiency,andprofitability.④E-commercepaymentgatewayshandledifferentcurrenciesandensuresecuretransactions（确保交易安全）betweenbuyersandsellers.⑤Makesureyourbusiness

（遵守国外市场的税法）toincreaseyourchancesofexistingincross-bordere-commerce.⑥Customersfromdifferentcountries

(浏览和订购产品)oncross-bordere-commerceplatformslikeAmazonorAlibaba.understandmarketfluctuation

enhanceabrand’simage

SupplychainmanagementPart1IntroductiontoCross-BorderE-Commerce

complieswiththetaxlawsoftheforeignmarket

browseandorderproductsExercises:4.Answerthefollowingquestionsaccordingtothetext.①Whatarethethreetypesoftransactionsinvolvedincross-bordere-commerce?②Whyhascross-bordere-commercegainedsignificantattentionintheglobalmarket?

Business-to-business(B2B),business-to-consumer(B2C),andconsumer-to-consumer(C2C)transactions.Duetotheadventofdigitalplatformsandtheinternet,whichhavemadeiteasierforbusinessesandconsumerstoconnectandtransactacrossgeographicalboundaries.Part1IntroductiontoCross-BorderE-Commerce

Exercises:4.Answerthefollowingquestionsaccordingtothetext.③Whatisoneofthebenefitsofcross-bordere-commerceintermsofrevenue,andhowdoesitwork?

Diversificationofrevenuestreams.Bysellinginmultiplemarkets,businessescanreducetheirdependenceonanysinglemarket.Ifsalesdeclineinonemarket,theycanstillgeneraterevenuefromotherinternationalmarkets.Part1IntroductiontoCross-BorderE-Commerce

Exercises:4.Answerthefollowingquestionsaccordingtothetext.④Whatisconsideredthegreatestchallengeincross-bordere-commerce,andwhyisitcrucialforbusinessestohandleit?

Regulatorycompliance.Businessesneedtocomplywiththelawsandregulationsofeachcountrytheyoperatein,includingcustomslaws,importandexportregulations,taxlaws,etc.Non-compliancecanleadtolegalissuesanddamagetothebusiness.Part1IntroductiontoCross-BorderE-Commerce

Exercises:4.Answerthefollowingquestionsaccordingtothetext.⑤Cross-bordere-commercefaceschallengeslikelanguageandculturaldifferences.Ifyourbusinesswantstoexpandintoanewinternationalmarketwithadifferentlanguageandculture,whatstepscanyoutaketoensureeffectivecommunicationwithyourcustomers?

Youcouldhirelocalstaffortranslatorswhoarefluentinthetargetlanguageandfamiliarwiththelocalculture.Theycanhelpwithtranslatingyourwebsitecontent,productdescriptions,andcustomerserviceinteractions.Youcanalsocreatemultilingualcustomersupportchannels,suchaschatbotsoremailsupportindifferentlanguages.Additionally,youshouldresearchandunderstandtheculturalnormsandvaluesofthetargetmarket.Forexample,ifcertaincolorsorsymbolshavedifferentmeaningsinthatculture,youshouldavoidusingtheminyourmarketingmaterials.Part1IntroductiontoCross-BorderE-Commerce

5IntroductionofCross-BorderE-CommercePlatformsReadingIntroductionofCross-BorderE-CommercePlatformsPart2IntroductionofCross-BorderE-CommercePlatformsReading:Notes:1.FBA:全称为FulfillmentbyAmazon，意思为“亚马逊物流服务”，是亚马逊提供的一项物流服务。这项服务允许卖家将商品库存直接发送到亚马逊的仓库，由亚马逊负责存储、拣货、打包、运输、客户服务和退货处理等一系列物流服务。FBA是亚马逊生态系统中的重要组成部分，为卖家提供了一种便捷的方式来扩大业务规模和提高客户满意。2.nicheproducts:利基产品。指的是针对某一细分市场，根据其特定需求和消费者行为模式，特定设计并生产的产品。这些产品通常不适应大众市场，但却能以其独特性满足细分市场的特殊需求，因而获得消费者的认同。狗粮就是一个非常典型的利基市场产品。Part2IntroductionofCross-BorderE-CommercePlatformsReading:Words:

Part2IntroductionofCross-BorderE-CommercePlatformsvarious/ˈveəriəs/adj.各种各样的solution/səˈlu:ʃ(ə)n/n.解决办法tariff/ˈtærɪf/n.关税implement/ˈɪmplɪment/v.执行；实施means/mi:nz/n.方法；途径financial/faɪˈnænʃ(ə)l/adj.财务的；金融的transaction/trænˈzækʃ(ə)n/n.交易comprehensive/ˌkɒmprɪˈhensɪv/adj.全部的；综合的vertical/ˈvɜ:tɪk(ə)l/adj.垂直的characterize/ˈkærəktəraɪz/v.是…的特征Reading:Words:

Part2IntroductionofCross-BorderE-CommercePlatformsenable/ɪˈneɪb(ə)l/v.使能够；使有机会inventory/ˈɪnvəntri/n.库存expedite/ˈekspədaɪt/v.加快；加速ultimately/ˈʌltɪmətli/adv.最终；根本上transparency/trænsˈpærənsi/n.易懂；清楚；透明度primarily/praɪˈmerəli/adv.主要地enterprise/ˈentəpraɪz/n.公司，企业wholesaler/ˈhəʊlseɪlə(r)/n.批发商dominate/ˈdɒmɪneɪt/v.支配；控制merchant/ˈmɜ:tʃənt/n.商人；批发商Reading:Words:

Part2IntroductionofCross-BorderE-CommercePlatformsutilize/ˈju:təlaɪz/v.使用；利用specialize/ˈspeʃəlaɪz/v.专攻demand/dɪˈmɑ:nd/n./v.需要；需求range/reɪndʒ/n.范围facilitate/fəˈsɪlɪteɪt/v.促进feature/ˈfi:tʃə(r)/n.特征；特点Reading:Expressions:adaptto:适应dutyfees:税费currencyconversions:货币兑换shippingcosts:运费paymentmethod:支付方式caterto:迎合playacrucialrolein:在...中起着至关重要的作用Part2IntroductionofCross-BorderE-CommercePlatformsKeySentences:(1)AliExpress,aglobalretailplatformunderAlibaba,focusesonemergingmarketssuchasEuropeandSouthAmerica,primarilyofferinglow-pricedgoods.

Part2IntroductionofCross-BorderE-CommercePlatforms同位语aglobalretailplatform…插在主语与谓语之间，造成主谓分隔。句尾offering…是现在分词作伴随状语，逻辑主语仍是AliExpress，但容易误以为修饰前面的“SouthAmerica”。译文：阿里巴巴旗下的全球零售平台速卖通专注于欧洲和南美等新兴市场，主要提供低价商品。KeySentences:(2)Itutilizesadvancedalgorithmstopushproductsaccurately,makingitanexcellentfitformerchantssellinglow-priced,high-valuegoods.Part2IntroductionofCross-BorderE-CommercePlatformspushproductsaccurately中的push是“算法推荐”的行话，不是字面“推”。making…为结果状语，其中it指代Wish，anexcellentfit是口语化表达“非常合适”。sellinglow-priced,high-valuegoods是现在分词短语作后置定语，修饰先行词merchants,相当于定语从句whichselllow-priced,high-valuegoods。译文：它利用先进的算法来准确地推送产品，使其非常适合销售低价、高价值商品的商家。KeySentences:(3)Etsy,forinstance,isaglobale-commerceplatformspecializinginhandmade,vintage,andpersonalizedgoods.

Part2IntroductionofCross-BorderE-CommercePlatformsspecializing…为后置定语，相当于whichspecializes…，但学生常把specializing当成谓语。译文：例如，Etsy是一家专注于手工、复古和个性化商品的全球电子商务平台。KeySentences:(4)Itcaterstotech-savvyuserswithahighdemandforelectronicgoods,makingitanidealplatformforinternationalsalesinthiscategory.

Part2IntroductionofCross-BorderE-CommercePlatformswithahighdemand…是介词短语作后置定语，修饰users，不是修饰caters。making…再次出现在句尾作结果状语，学生容易把making的主语误认为是goods。译文：它迎合了对电子产品有高需求的精通技术的用户，使其成为该类别国际销售的理想平台。Exercises:

Part2IntroductionofCross-BorderE-CommercePlatforms1.

Decidewhetherthefollowingstatementsaretrue(T)orfalse(F),basedonthearticle.

①Amazon’sFBAserviceismainlyusedfordomesticinventorymanagementwithintheUnitedStates.

②eBayisacomprehensivecross-bordere-commerceplatformthatoperatesinover190countries.

③AliExpressonlysellshigh-endelectronicproducts.

④Lazada,aAlibaba’splatforminSoutheastAsia,providescross-marketsupportonlyinIndonesiaandThailand.

⑤Shopeedoesnotsupportvariouspaymentmethods.

FTFFFExercises:

Part2IntroductionofCross-BorderE-CommercePlatforms1.

Decidewhetherthefollowingstatementsaretrue(T)orfalse(F),basedonthearticle.

⑥Wishisaplatformthattargetshigh-income,olderconsumersinEurope.

⑦Etsyisaverticalplatformthatspecializesinhandmade,vintage,andpersonalizedgoods.

⑧Neweggisacomprehensiveplatformthatsellsawiderangeofproductsincludingclothing.

⑨Zalandoisaleadingfashione-commerceplatforminAsia.

⑩Cross-bordere-commerceplatformsdonotoffersolutionsforcollectingmoneyfromforeignfinancialentities.

FTFFFExercises:2.Completethefollowingsentenceswiththekeyinformationfromthetext.①Cross-bordere-commerceplatformslikeAmazonandeBayprovidetoolsto

shippingcostsandhandle

conversions.②Amazon’sFBAserviceallowsinternationalsellersto

inventorymanagementand

deliverytimesbyusingitsfulfillmentcenters.③eBay’s

toolsand

policiesenhancetrustbetweenbuyersandsellersonitsglobalmarketplace.④AliExpress,aplatformunderAlibaba,primarilytargets

marketssuchasEuropeandSouthAmerica,offering

goodstoattractsmallbusinesses.estimatecurrency

streamlinePart2IntroductionofCross-BorderE-CommercePlatforms

expedite

communication

sellerprotection

emerging

low-pricedExercises:2.Completethefollowingsentenceswiththekeyinformationfromthetext.⑤Shopee’sfocuson

shoppingexperiencesandsupportformultiple

makeitpopularinSoutheastAsia.⑥Wish’suseof

algorithmshelpsmerchantspushproductstoprice-sensitiveuserseffectively.⑦VerticalplatformslikeEtsy

inspecificcategories,suchashandmadeorvintagegoods,cateringto

markets.⑧Neweggfocuseson

products,servingtech-savvyusersworldwide.mobilepaymentmethods

advancedPart2IntroductionofCross-BorderE-CommercePlatforms

specialize

niche

electronicanddigitalExercises:3.TranslatethefollowingsentencesintoEnglish,usingthewordsandphrasesinbrackets.①

学习如何迎合客户的独特需求将有助于改善客户服务，