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TheyearofAlatwork

02Tableofcontents

85%

Figma's2025AIreport

04Figma’s2025AIreport

Methodology

05Figma’s2025AIreport

Terminology

07Figma’s2025AIreport

08Figma’s2025AIreport

shareofFigmausersworkingonAlproductswhohavelaunchedaproduct

2025

09Figma’s2025AIreport

Designisthedifferentiator

52%

Tech

21%

2024

30%

2025

overal

2024

23%

2025

Non-tech

15%

2024

2025

10Figma’s2025AIreport

ButthegoalsofAlprojectsareoftenvague

Inshort

MostcommonlycitedgoalsofAlprojects

Driverevenuegrowth

Enhanceemployeeexperience

5%

Reduceoperationalcosts

2%

Improveproductcompetitiveness

11Figma’s2025AIreport

organizationalInvestmentinAI(2024vs2025)

29%

2024

2024

2025

2025

51%

2024

2025

30%

2024

2024

HiredAlspecialists

2025

2025

41%

2024

2025

2024

2024

36%

2024

2025

2025

2025

12Figma’s2025AIreport

Alproductsarecriticaltosuccessnomattercompanysize

shareofrespondentssayingAlis"veryorcriticallyimportant"tomarketsharegoals

2024

2025

1-10employees

47%

11-100employees

37%

101-1000employees

53%

1001+employees

13Figma’s2025AIreport

Inshort

14Figma’s2025AIreport

Designer,uk,mid-marketprofessionalservicescompany

15Figma’s2025AIreport

75%

16Figma’s2025AIreport

AIR&Dhasbecomemorecommon

MoreproductcompaniesareinvestinginAlresearchanddevelopment(R&D)

2024

45%

2025

Designer,canada,SMBtechcompany

17Figma’s2025AIreport

successful

unsuccessful

22%

completelydifferent

82%

significantdifference

33%

Moderatedifference

64%36%

slightdifference

64%36%

Nodifference

Teamsuccessbyprocessdifference

Inshort

18Figma’s2025AIreport

19Figma’s2025AIreport

TwiceasmanyFigmausersarebuildingagenticproductscomparedtolastyear

Textgeneration

51%

Agents

33%

Imagegeneration

35%

Recommendations

speechandaudiogeneration

13%

videogeneration

2024

2025increase

2025decrease

20Figma’s2025AIreport

Inshort

22Figma’s2025AIreport

Moredesignersanddevelopersaresaying"Alsignificantlyenhancestheefficiencyofmywork"

2024

23%48%20%

3%

2025

30%48%14%

3%

stronglyagreesomewhatagreeNeutralsomewhatdisagreestronglydisagree

23Figma’s2025AIreport

Methodology

24Figma’s2025AIreport

25Figma’s2025AIreport

RegularAlusageacrossphasesandtasksfordesignersanddevelopers

26Figma’s2025AIreport

Almakesworkmoreefficient—butnotnecessarilybetter

Highlevelsofdisagreementthat"IcanrelyontheoutputofAlinmywork"

2024

4%

29%

27%

11%

2025

5%

27%

27%

13%

Moredesignersanddevelopersaresaying"AIsignificantlyenhancestheefficiencyofmywork"

2024

23%

48%

20%

3%

2025

30%

48%

14%

3%

overal

2024

15%34%29%8%

2025

15%32%28%11%

Designers2024

8%32%32%11%

2025

10%28%31%13%

Developers2024

26%38%24%4%

2025

26%41%20%6%

stronglyagreesomewhatagreeNeutralsomewhatdisagreestronglydisagree

27Figma’s2025AIreport

AnunderstandingofAlisessentialtofuturesuccess

40%

ofdesignerssaythesame.

85%

28Figma’s2025AIreport

Inshort

29Figma’s2025AIreport

Despitethehype,changeiselusive

22

30Figma’s2025AIreport

EnthusiasmforAlhasleveledoff

ThegapbetweenexpectedAlimpactandcurrentAlimpacthasnarrowed

PRODUCTIVITYTOOLSCOLLABORATION

20242025

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