2026骏丰年主题马年美陈包装方案

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新

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兴BACKGROUNDINTRODUCTION创作概念※骏马丰年花开富贵※“骏丰年”—

—

美陈设计与插画师@笨蛋

合作，巧妙融合非遗年画的饱满构图与浓烈色彩，打造多巴胺爆棚的丰收盛景。矫健富态的骏马，其形态汲取年画精髓，点缀团花纹样，加入多子多福的石榴和石榴花，寓意硕果累累、财源广进。整体场景以活泼的多巴胺色调营造吉庆氛围，将传统祥瑞符号与现代美学结合，传递“骏马丰年、花开富贵”的新春祝福。"Junfengnian"-a

collaboraion

between

art

display

design

and

illustrator

@Bentan,skilfullyblendstherichcompositionandvibrantcolorsof

intangible

cultural

heritage

NewYearpainings

to

create

a

dopamine-inducing

harvest

spectacleThe

robustand

plumpsteed,with

itsformdrawing

inspirationfrom

the

essence

of

NewYearpainings,is

adorned

with

circular

patterns,incorporating

pomegranates

and

pomegranateflowers,which

symbolize

fertility

and

prosperity,implying

abundant

fruits

and

wealth.Theoverallsceneiscreatedwitha

livelydopamine

hue

to

evoke

afestive

atmosphere,combining

traditiona

auspicious

symbolswth

modem

aesthetics

to

convey

the

SpringFestival

blessings

of"ayearof

prosperitywith

horses

andwealthwith

blooming

flowers".年画马Printmakingofhorse石榴花Pomegranateflower小

红

书

@

笨

蛋插画师艺术创作者五瓣团花Circularflower四瓣团花Circularflower石榴Pomegranate木

版

年

画是中国历史悠久、影响深远的民间艺术形式，也是中国非物质文化遗产。它不仅是节日的装饰品，更是承载着民间信仰、伦理道德、审美情趣和生活方式的文化瑰宝。该创作结合木版年画高饱和度的红黄蓝三原色作为年画小马的色调参考，以活泼的配色风格打造国潮风格，形成一种关于纯粹、活力、平衡与创造的终极视觉宣言。Woodblock

New

Year

prints

are

a

folk

art

form

with

a

long

history

and

profound

influence

in

China,and

are

also

a

part

ofChinasintangible

cultural

heritage.They

are

not

only

decorations

for

festivals,but

alsocultural

treasures

thatembody

folkbeliefs,ethics,aesthetictastes,andlifestyles.Thiscreationcombinesthehigh-saturationprmarycolorsofred,yellow,andbluefromwoodblockNewYearprintsasthecolorreference

for

theNew

Yearhorse,creatingaChina-Chicstyle

withalivelycolormatchingstyle,forminganultimatevisualdeclarationaboutpurity,vitality,balance,andcreation.2D

VISUALIZATION平面展示以木版年画中常见的元素：寓意硕果丰收的石榴、富贵团花以及石榴花组合一起，沿用配色延伸，打造花开富贵、美美与共的祥瑞之景。Using

common

elements

in

woodblock

New

Year

paintings:pomegranates

symbolizing

abundant

harvests,flowers

of

prosperity.and

pomegranate

flowers,combined

together,and

extending

with

the

samecolor

scheme,to

create

a

scene

of

prosperity,beauty,and

shared

happiness,embodying

auspiciousness.2D

VISUALIZATION平面展示3D

VISUALIZATION三视图3DVISUALIZATION三维展示彡四当

弱三

NOILVZITVnSIA

8三3D

VISUALIZATION三维展示3D

VISUALIZATION三维展示3DVISUALIZATION三维展示三

维

展

示三3D

VISUALIZATIONDISPLAYSCENE美陈场景DISPLAYSCENE美陈场景DISPLAYSCENE美陈场景DISPLAYSCENE16骏奉版权作品侵权必究