《跨境电子商务英语》课件-AliExpress

AliExpressCONTENTSAlibabaIntroduciton01WordsandExpressions02AlibabaIntroduciton01ReadingServingastheonlyglobalonlinetradingplatformofAlibaba,AliExpressmarksitsofficialdebutinApril2010,alsoknownasthe“InternationalVersionofTaobao”bythemajorityofsellers.AliExpressisaplatformforoverseasbuyers,withpaymentrealizedthroughAlipayinternationalaccounts,andtheproductsareshippedbyinternationalexpress.Afterseveralyears,thetransactionvolumeoftheplatformcurrentlydevelopsatanaverageannualgrowthrateof400%.ThetopfivetradingcountriesareRussia,Brazil,Spain,IndonesiaandtheUnitedStates.By2022,thebuyersofAliExpresshavecoveredmorethan220countiesandregions.Itcoversclothing,3C,home,jewelryandother26categoriesofproducts.Themonthlyvisitofoverseasbuyersexceed500million.InMay2017,AlibabaannouncedthatAliExpresshascoveredallB&Rcountriesandregions,whoseusersfromB&Rcountriesandregionsaccountforover45%ofallglobalusers.Also,Russia,Ukraine,Israel,BelarusandPolandareamongthetopfivecountriesinpurchasingpower.AliExpressReading1.AdvantageofAliExpressTheadvantageofAliExpressliesinthereasonableplatformentrancefeecomparedwithothercompetitors.EquippedalreadywithversatileproductsinTaobao,sellersareabletosellthemveryconvenientlyanddirectlytotheworldthroughsalesbyproxybyTaobao.AliExpressalsoprovidesservicesasone-stoptranslationofproducts,productsreleasing,payment,logisticsandotherservices.Withtherisingpopularityof“AlibabaInternationalStation”,coupledwiththepromotionofrelatedsitesfromothercontinents,Googleonlinepromotionandotherchannels,AliExpresswinsasteadystreamofhigh-qualityflow.AliExpressReadingAaimstoprovidemultiplesafepaymentoptionswithlowtransactionfeesforallpartiesengagedininternationaltrade.AliExpressAofferstradeassuranceservices.HavingTradeAssurancecoveragemeansthatthebuyerswillenjoyfastdisputehandlingbyAintheeventofshippingorquality-relateddisputes.GettingTradeAssurancecoveragemeansthatthesellerswillcomplywiththecontractorAwillrefundthebuyerforthecoveredamount.Reading2.MarketableproductsFirstofall,theselectedproductsshouldbesuitableforairexpress.Theseproductsshouldbasicallymeetthefollowingrequirements:relativelysmallsizeandsuitabilitytobedeliveredbyexpresstoreducethecostofinternationallogistics;highaddedvalueisrequiredtobesuitabletobepackedforsale,andifthevalueofproductislessthanshippingthenitisnotthecase;uniqueness:productsneedtobeuniqueinordertocontinuouslystimulatebuyerstopurchaseandhavehighonlinetransactionsvolume;reasonableprice:ifonlinepricesarehigherthanlocalmarketprices,theymayfailtoattractbuyerstoorderonline.AAccordingtotheaboveconditions,marketableproductsforAliExpressmainlyincludeclothing,beauty&health,jewelry&watches,lights,consumerelectronics,computer&office,phones&accessories,home,automobiles&motorcycles,ornaments,handicrafts,sportsandoutdoorsandsoon.ReadingA3.CommunicationSellersandbuyersofAliExpresscommunicatemainlythroughInMailandordermessage.Buyersarealsoaccustomedtocontactthesellerthroughthesetwowaystoconfirmtheorderorproductinformation.OrdermessageandInMailarealsocommunicationtoolsencouragedbytheplatform.Whendisputesoccur,thescreenshotofInMailandordermessagerecordscanbevalidproof.Theordermessagesareimportantevidenceduringthedisputesettlement,whichcanguaranteethecompletionofordercommunication.Inaddition,customerservicerepresentativesalsocommunicatewithcustomersbyemail,likesendingpromotionalletter,marketingemail,holidayemailornotificationemail.AlthoughAliExpressdoesnotexplicitlyrequirethesellerwithinhowmuchtimetoreplythebuyer,itgenerallyrecommendsthesellertorespondwithin24hours,whichisconducivetoimprovingseller’sserviceandbuyer’sshoppingexperience.WordsandExpressions02NewWords1.transaction/trænˈzækʃn/n.theactoftransactingwithinorbetweengroups(ascarryingoncommercialactivities)交易；事务；办理We’llgiveyoua3%commissiononeverytransaction.每笔交易我们都付给你3%的佣金。NewWords2.volume/ˈvɒlju:m/n.theamountofsth量；额Theexportincreasedinvolumeby20%overlastyear.出口量比去年增加了20%。NewWords

3.logistics/ləˈdʒɪstɪks/n.handlinganoperationthatinvolvesprovidinglaborandmaterialsbesuppliedasneeded

后勤；物流Logistics

isnowmoreimportantinourindustrythantechnology.在我们这个行业，物流现在比技术更重要。NewWords4.marketable/ˈmɑ:kɪtəbl/adj.beingindemand;fittobeofferedforsale有市场的；有销路的；可买卖的Thetypeofcomputermaybeverymarketable.这种型号的计算机可能很有销路。NewWords5.guarantee/ˌgærənˈti:/v.promisetodooraccomplish保证Weguaranteetoreplyinfullwithin10workingdays.我们保证在10个工作日内悉数回复。NewWords6.valid/ˈvælɪd/adj.wellgroundedinlogicortruthorhavinglegalforce有效的；有根据的；合法的Canyouguaranteethatthisisavalidemailaddress?您能保证这是一个有效的电子邮件地址吗？ProperNamesB&R

“一带一路”(theBeltandRoad，B&R)倡议AliExpress全球速卖通，于2010年4月正式上线，是阿里巴巴旗下唯一面向全球市场打造的在线交易平台，被广大卖家称为“国际版淘宝”。InMail站内信，可以加大领英（LinkedIn社交网络）用户之间的直接联系，同时保护收件人的隐私。Phrases&Expressions1.accountfor（在数量方面）占Theseproducts,intotal,accoun