《跨境电子商务英语》课件-Amazon Platform (B2C)

AmazonPlatform(B2C)CONTENTSAmazonPlatform(B2C)01WordsandExpressions02AmazonPlatform(B2C)01ReadingAInc(AMZN),consideredasatypicalB2Ce-commercecompany,profitsfromsellingbooksandconsumerelectronicsonlineatreasonableprices.However,thisisjustpartofthestory.DifferentfromitsdomesticpeersasDandJD.com,thererunssuchbloodofnoveltybeneathitsplainB2Cbusinessmodel.Everysinglemovemadehasbroughtprofoundinfluenceintoourcurrentlifeandevenfuture.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelReadingAMZNonlyhascurrentlywovenintoeveryfabricofAmericanday-to-daylife,eithertheaccessibilitytodailynecessitiesasmilk,cereal,mowerorsofasoonsoforthviaAore-books,magazineandtextbooksonKindle,orsongsdownloadedfromAmazonMp3MusicStore,ormovieavailableinvideo-on-demandservicesofAmazonPrimeVideo.Itevenopensopportunitiestoaccumulateyourstart-upcapitalbyinvestinginitsshares,ortoworkinitsSeattleheadquarter.Then,todobusinessinitsMarketplaceaswellastosetupyourowninternetcompanybypurchasingitsEC2service.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelHowdoesAMZNevolvefromasimpleonlinebookstoreintoaworld-classcorporationmatchedbyold-ageindustrioustycoons?Thesecretliesinitsrelentlessexplorationintonewbusinessmodelsonthebasisofitstechnologicalinnovation.Reading1.SubscribedShoppinginB2CModelTheprogramSubscribe&SaveofAmazonreferstotheautomaticsubscriptionservicespecializedinhouseholditems,theonesimilartotheexistingmagazineandnewspaperequivalents,shippinggoodsaspackagedfoods,toiletryaswellashealthcareandbabyproductstoconsumersregularly.Usersmayfeelfreetostartthesubscriptionbyselectingthemostfrequentpurchasesandsetthedeliveryfrequency.Ondoingso,thepreferentialtermsareunlockedasthediscountupto15%,orderprocessingandshippingprioritiesaswellaschancestochangeorcanceltheorderanytimeandpriceprotectionsoonsoforth.Seeminglynormalthough,thesehavebecomeabigmagnetonAmazon,oneofthelargestB2Cplatforms.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelForAmazonitself,Subscribe&Saveprogrammanagestoreducetheinventorycostandsimultaneouslyimprovetheuserviscosity,inspiteofshrunkpriceanddiminishedsalesrevenue.ItdeservesattentionthatthisveryprogramisjustonesmallportionamongotherattemptsinitsB2Cfield,whoseemphasislaidondigitalfield.Reading2.DigitalMusicStoreFormany,iTuneshaslongbeenahouseholdname,yetAmazonMP3hasactuallymadeitsdebutasearlyastheyear2007.TheonlinemusicstoreofAmazonboastsitslargestsellingpointinnoDRM(digitalrightsmanagement)technologyinvolvedinmillionsofsongsforsale.Thusgradually,ithasgrownonmusicloversdaybydayoveryears.Inaddition,digitalrecordshereexceeditsApplecounterpartsforthecompatibilitytoalmostanymediaplayerwhilethelatterstickingtoitsownformat.Inviewofprice,italsohastheinsidetrackwithiTune’sfixedpricesof$0.99and$9.99forrespectivelyeachsongandalbumbeingconsidered,whoselowpricestrategyprovedtobeacrucialfactortoallureusers.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelReading3.StreamingMediaExcelnotmerelyindigitalmusicsales,Amazonhasalsosteppedintostreamingmediaservice.AMZNlaunchedAmazonVOD(streammediaondemandserver)relyingonitsmassivevideoclipsources.Inreality,ithasdevelopedIMDintooneofthelargest-scalevideodatabasesgainingfavorofmostviewersafterthepurchasein1998.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelReading4.Palm-topBookstoreTheendof2007witnessedAmazon’sofficialannouncementoftherevolutionaryelectricpaperbookreader—Kindle.Nevertheless,itisnotuntilthereleaseofKindleIIthatthisproductfinallyreapeditsrealmarketimpactinearly2009.Atpresent,nearly2millionpeoplechoosetouseKindlereaders,andstatistically,theamountofbooksboughtsoars2.7timesperpersonafterbuyingaKindle.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelNotonlydoKindleseriesfacilitatethebook-buyingandreadingexperience,butalsomakepossiblesuchrefreshingtypesasmulti-mediabooksoroneswithmoretimeliness.AnditisKindlethatpropelsindividualstoreadmoreandenormously,whichlevelsupthevaluesofindustrychain.Currently,Amazonservesasthegamechangerintraditionalpublishingsectorbyintroducinga70%saleshareforwritersandpublisherwithregardstodigitalbookspricedbelow9.99USdollarsinthesecondhalfofyear2010,whichisdefinitelyablessingtofreelancers.Reading5.NewForceinInternetAdvertisingOfalltheAmazon’snewbusinessmodels,thereisagoodchanceofsuccessinInternetadvertising.AnditstillhascertainwinrateevencompetingagainstthegiantGoogle,foritsuniquestrengthsincomparisonwithothermainplayersasYahooorMicrosoft.Admittedly,Amazon’sB2Cbusinessenablestheconversionfromitsadvertisementdisplayandclickingdirectlyintosalesandtherebytheseverysalerecordshavebroughtthecompanyalotofbehavioraldataonusers’consumptionovertheyears.Thankstoitsmaturenon-advertisingoperationmodel,itenjoysmeritsinadvertisingpricingbasedonthediverserevenue.Additionally,asalow-margin-orientedonlineretailer,ithasmorelikelihoodtotideoverthepressurefromcapitalmarketcomparedwithotherhigh-techfirms,invirtueofitslow-cost-high-efficiencyoperationinthelongrun.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelThisdayandage,AmazonhasvividlyrepresentedusitshugebusinessmodelmatrixcoredonB2C,withinwhichmodelssupportandcomplementeachother,winningitselfunbeatableweaponsinbusinessfightsduringthenextdecade.WordsandExpressions02NewWords1.profound/prəˈfaʊnd/adj.verygreat;feltorexperiencedverystrongly

深刻的；严重的；意义深远的Thisisabookfullofprofound,originalandchallenginginsights.这本书充满了深刻、独创性的、挑战性的见解。NewWords2.accumulate/əˈkju:mjəleɪt/v.tograduallygetmoreandmoreofsthoveraperiodoftime积累；增加Workhard,andyouwillaccumulateafortunesomeday.如果你努力工作，总有一天会积累起一笔财富的。NewWords

3.tycoon/taɪˈku:n/n.averywealthyorpowerfulbusinessman企业界的大亨Heisabusinesstycoon.他是个商业大亨。NewWords4.subscribe/səbˈskraɪb/v.offertobuy,asofstocksandshares订阅；订购Ifyousubscribetothenewspaper,it’llbedeliveredtoyourdoor.如果你订阅报纸，它会直接给你送上门的。NewWords5.preferential/ˌprefəˈrenʃl/adj.manifestingpartiality