《跨境电子商务英语（英语）》课件-项目2：跨境电商模式与平台

AlibabaCONTENTSAlibabaIntroduciton01WordsandExpressions02AlibabaIntroduciton01ReadingLaunchedin1999,Aistheleadingplatformforglobalwholesaletrade.AspartoftheAlibabaGroup,itisdesignedtomakeiteasytodobusinessanywhere.Bygivingsuppliersthetoolsnecessarytoreachaglobalaudiencefortheirproductsandbyhelpingbuyersfindproductsandsuppliersquicklyandefficiently,itprovidesthefundamentaltechnologyinfrastructureandmarketingreachtosupportmerchants,brandsandotherbusinessesthatprovideproducts,servicesanddigitalcontenttoleveragethepoweroftheInternettoengagewiththeirusersandcustomers.Theirbusinessesarecomprisedofcorecommerce,cloudcomputing,digitalmediaandentertainment,innovationinitiativesandothers.Throughinvestedaffiliates,italsosetsitsfootinthelogisticsandlocalservicessectors.AReadingAbringsyouhundredsofmillionsofproductsinover40differentmajorcategories,includingconsumerelectronics,machineryandapparel.Buyersfortheseproductsarelocatedinover200countriesandregions,andexchangehundredsofthousandsofmessageswithsuppliersontheplatformeachday.AAsaplatform,itcontinuestodevelopservicestohelpbusinessesdomoreanddiscovernewopportunities.Whetherit’ssourcingfromyourmobilephoneorcontactingsuppliersintheirlocallanguages,turningtoAforallyourglobalbusinessneeds.ApartnersmajorlogisticsproviderscoveringLCL&FCLseashipmentsacrosstheglobe.Cargoesareshippedfrom8mainports(Shanghai,Shenzhen,Qingdao,etc.)inChinatomorethan300populardestinationports.ReadingAaimstoprovidemultiplesafepaymentoptionswithlowtransactionfeesforallpartiesengagedininternationaltrade.AAofferstradeassuranceservices.HavingTradeAssurancecoveragemeansthatthebuyerswillenjoyfastdisputehandlingbyAintheeventofshippingorquality-relateddisputes.GettingTradeAssurancecoveragemeansthatthesellerswillcomplywiththecontractorAwillrefundthebuyerforthecoveredamount.ReadingExamplesofwhat’scovered:A●Buyerpurchased1,000coffeemugsandonlyreceived990.●Buyerpurchased100self-balancingscootersbut30piecesdonotworkproperly.●SelleragreedtoofferCEcertificatefortheorder,butfailedtoprovideitShippingDelayRefund—Theorderwillbeshippedbythesellersontime,accordingtothedetailsofthecontract.Incaseofshippingdelay,thebuyerswillbeeligibleforarefund.Examplesofwhat’scovered:●Thesellerfailstoshipthegoodsontime(accordingtothecontractdetails).●Thesellershipsthegoods,butthedeliveryislaterthanthetimespecifiedinthecontract●Thesellershipsthegoods,butthegoodsareseizedbycustomsduetosellererrorWordsandExpressions02NewWords1.infrastructure/ˈɪnfrəstrʌktʃə(r)/n.thebasicstructureorfeaturesofasystemororganization

基础设施Civillightingsystemisoneoftheimportantpartsofcityinfrastructure.民用照明系统是城市基础设施的重要组成部分。NewWords2.merchant/ˈmɜ:tʃənt/n.abusinesspersonengagedinretailtrade商人；店主AmerchantfromVeniceintroducedcoffeetoEuropein1615.1615年，一位来自威尼斯的商人将咖啡引入欧洲。NewWords

3.comprise/kəmˈpraɪz/v.becomposedof;includeorcontain构成；包含Importingandexportingcomprisethemostfundamentalinternationalbusinessactivityinmostcountries.进出口贸易构成世界上大多数国家最基本的国际商务活动。NewWords4.affiliate/əˈfɪlieɪt/n.asubordinateorsubsidiaryassociate

附属企业；分支机构；分公司Wehavea

foreignaffiliatethathandlesalloverseassales.我们在国外有一家分公司，其负责所有的海外销售。NewWords5.apparel/əˈpærəl/n.clothingingeneral

衣服Thestoresellswomen’sandchildren’sapparel.这家商店出售女装和童装。NewWords6.cargo/ˈkɑ:gəʊ/n.goodscarriedbyalargevehicle

货物；装载物Theshiphasacargoofabout200ton.这条船装载了大约200吨的货物。ProperNamesLCLLessthanContainerLoad（拼箱货）（散货loosecargo）FCLFullContainerLoad（整箱货）Phrases&Expressions1.makeiteasy使某事变得容易Amazonmakesiteasyforyoutobuynewitems.亚马逊让你很容易地买到新产品。2.engagewith与……接洽；与……衔接Theteamsneededtoengagewithlocalcommunities.这个团队需要和当地社团进行接洽。AmazonPlatform(B2B)CONTENTSAmazonPlatform(B2B)Introduciton01WordsandExpressions02AmazonPlatform(B2B)Introduciton01ReadingAmazonlaunchedtheB2Be-commerceplatformAmazonBusinessin2012forenterpriseclients,sellingmachines,officesuppliesandotherproducts.Theintroductionofthisplatformalsomeansthattheworld’smajorB2Be-commerceplatformswillbefacedwithanewstrongopponent.Withalreadymorethan2millionproducts,AmazonBusinesswillreplaceAmazonS.Meanwhile,AmazonBusinesswillalsotakeoverA’scommercial,industrialandscientificdepartments.ItisreportedthatAmazonBusinessmaytaketheexistingbusinessasthestartingpoint,andwillmakeagreatleapforwardinthefieldofB2Be-commercemarket.AmazonPlatform(B2B)IntroducitonReadingForpurchasingmanagers,thebiggestdrawbackforonlinepurchasesonotherB2Bplatformsisthattheyareunabletoseethepricewithoutanaccountorlogin.However,usersdonothavetologintoaccesstotheproductpriceonAmazonBusiness.WhentheproviderssellproductsonAmazonBusiness,theycansetanegotiableprice,andthebuyeralsoseestheofferfromothersellers.“Buyershavetheoptiontobuyproductsatalowerprice.Theplatformisdesignedtohelpbusinessesbuildconsumertrust,frankly,ifsuccessful,buyerswillinanycasecometobuyontheirown.”saidPrentisWilson,VicePresidentofAmazonBusiness.AmazonPlatform(B2B)IntroducitonIfyouwanttopurchaseonAmazonBusiness,youmustregisterasacompanyandwaitforverification.Registrationisfree,andyoucanenjoyfreedeliverywithintwodaysiftheorderexceeds$49.ReadingThecharacteristicofAmazonBusinessisthattheproductsaredirectlysoldbyAorsellersfromthird-partyplatforms.Amazonbelievesthatasabusiness-onlyplatform,thenewsitewillbeabletoimprovetherelationshipbetweenAmazonandthosesellerswhoonlydobusinesswithcompanies,helpingtheplatformtoprovideawiderrangeofproducts.AmazonPlatform(B2B)IntroducitonAmazonwillchargethethirdpartyselleracommission.Forconsumergoods,Amazoncharges8%commissionifthetotaltransactionamountisbelow1,000USdollars,and6%ifover1,000USdollars.Forofficesupplies,Amazoncharges15%commissionifthetransactionamountisbelow1,000USdollars,10%ifbetween1,001and3,000USdollars,and6%ifover3,000USdollars.WordsandExpressions02NewWords1.client/ˈklaɪənt/n.someonewhopaysforgoodsorservices

客户Thereisnormallynorefundshouldaclientchoosetocancel.客户若要取消服务，通常不予退款。NewWords2.opponent/əˈpəʊnənt/n.acontestantthatyouarematchedagainst对手Theworstthingyoucandoisunderestimatinganopponent.您最严重的错误就是低估对手。NewWords3.commercial/kəˈmɜ:ʃl/adj.connectedwithorengagedinorsponsoredbyorusedincommerceorcommercialenterprises商业的Theareahasremainedrelativelyuntouchedbycommercialdevelopment.相对而言，这个地区至今没有受到商业开发的影响。NewWords

4.verification/ˌverɪfɪ'keɪʃn/n.additionalproofthatsomethingthatwasbelieved(somefactorhypothesisortheory)iscorrect确认；查证Pleasetypeyourpasswordandretypeitforverification.请输入您的密码，然后重新输入以验证。NewWords5.delivery/dɪˈlɪvəri/n.theactofdeliveringordistributingsomething(asgoodsormail)递送；传递Thedateofdeliveryhasn’tbeenfixedyet.交货时间还没有最终确定。NewWords6.commission/kəˈmɪʃn/n.afeeforservicesrenderedbasedonapercentageofanamountreceivedorcollectedoragreedtobepaid(asdistinguishedfromasalary)佣金Thesalesmancangetcommissiononeverythinghesells.这个售货员能获得所售每件货物的佣金。Phrases&Expressions1.takeover接管ShedecidedthatIwastheidealpersontotakeoverthejob.她认为我是接手这份工作的理想人选。2.inanycase无论如何Inanycase,youshouldn’ttreatcustomerslikethat.不管怎么样，你不应该那样对待客户。AmazonPlatform(B2C)CONTENTSAmazonPlatform(B2C)01WordsandExpressions02AmazonPlatform(B2C)01ReadingAInc(AMZN),consideredasatypicalB2Ce-commercecompany,profitsfromsellingbooksandconsumerelectronicsonlineatreasonableprices.However,thisisjustpartofthestory.DifferentfromitsdomesticpeersasDandJD.com,thererunssuchbloodofnoveltybeneathitsplainB2Cbusinessmodel.Everysinglemovemadehasbroughtprofoundinfluenceintoourcurrentlifeandevenfuture.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelReadingAMZNonlyhascurrentlywovenintoeveryfabricofAmericanday-to-daylife,eithertheaccessibilitytodailynecessitiesasmilk,cereal,mowerorsofasoonsoforthviaAore-books,magazineandtextbooksonKindle,orsongsdownloadedfromAmazonMp3MusicStore,ormovieavailableinvideo-on-demandservicesofAmazonPrimeVideo.Itevenopensopportunitiestoaccumulateyourstart-upcapitalbyinvestinginitsshares,ortoworkinitsSeattleheadquarter.Then,todobusinessinitsMarketplaceaswellastosetupyourowninternetcompanybypurchasingitsEC2service.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelHowdoesAMZNevolvefromasimpleonlinebookstoreintoaworld-classcorporationmatchedbyold-ageindustrioustycoons?Thesecretliesinitsrelentlessexplorationintonewbusinessmodelsonthebasisofitstechnologicalinnovation.Reading1.SubscribedShoppinginB2CModelTheprogramSubscribe&SaveofAmazonreferstotheautomaticsubscriptionservicespecializedinhouseholditems,theonesimilartotheexistingmagazineandnewspaperequivalents,shippinggoodsaspackagedfoods,toiletryaswellashealthcareandbabyproductstoconsumersregularly.Usersmayfeelfreetostartthesubscriptionbyselectingthemostfrequentpurchasesandsetthedeliveryfrequency.Ondoingso,thepreferentialtermsareunlockedasthediscountupto15%,orderprocessingandshippingprioritiesaswellaschancestochangeorcanceltheorderanytimeandpriceprotectionsoonsoforth.Seeminglynormalthough,thesehavebecomeabigmagnetonAmazon,oneofthelargestB2Cplatforms.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelForAmazonitself,Subscribe&Saveprogrammanagestoreducetheinventorycostandsimultaneouslyimprovetheuserviscosity,inspiteofshrunkpriceanddiminishedsalesrevenue.ItdeservesattentionthatthisveryprogramisjustonesmallportionamongotherattemptsinitsB2Cfield,whoseemphasislaidondigitalfield.Reading2.DigitalMusicStoreFormany,iTuneshaslongbeenahouseholdname,yetAmazonMP3hasactuallymadeitsdebutasearlyastheyear2007.TheonlinemusicstoreofAmazonboastsitslargestsellingpointinnoDRM(digitalrightsmanagement)technologyinvolvedinmillionsofsongsforsale.Thusgradually,ithasgrownonmusicloversdaybydayoveryears.Inaddition,digitalrecordshereexceeditsApplecounterpartsforthecompatibilitytoalmostanymediaplayerwhilethelatterstickingtoitsownformat.Inviewofprice,italsohastheinsidetrackwithiTune’sfixedpricesof$0.99and$9.99forrespectivelyeachsongandalbumbeingconsidered,whoselowpricestrategyprovedtobeacrucialfactortoallureusers.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelReading3.StreamingMediaExcelnotmerelyindigitalmusicsales,Amazonhasalsosteppedintostreamingmediaservice.AMZNlaunchedAmazonVOD(streammediaondemandserver)relyingonitsmassivevideoclipsources.Inreality,ithasdevelopedIMDintooneofthelargest-scalevideodatabasesgainingfavorofmostviewersafterthepurchasein1998.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelReading4.Palm-topBookstoreTheendof2007witnessedAmazon’sofficialannouncementoftherevolutionaryelectricpaperbookreader—Kindle.Nevertheless,itisnotuntilthereleaseofKindleIIthatthisproductfinallyreapeditsrealmarketimpactinearly2009.Atpresent,nearly2millionpeoplechoosetouseKindlereaders,andstatistically,theamountofbooksboughtsoars2.7timesperpersonafterbuyingaKindle.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelNotonlydoKindleseriesfacilitatethebook-buyingandreadingexperience,butalsomakepossiblesuchrefreshingtypesasmulti-mediabooksoroneswithmoretimeliness.AnditisKindlethatpropelsindividualstoreadmoreandenormously,whichlevelsupthevaluesofindustrychain.Currently,Amazonservesasthegamechangerintraditionalpublishingsectorbyintroducinga70%saleshareforwritersandpublisherwithregardstodigitalbookspricedbelow9.99USdollarsinthesecondhalfofyear2010,whichisdefinitelyablessingtofreelancers.Reading5.NewForceinInternetAdvertisingOfalltheAmazon’snewbusinessmodels,thereisagoodchanceofsuccessinInternetadvertising.AnditstillhascertainwinrateevencompetingagainstthegiantGoogle,foritsuniquestrengthsincomparisonwithothermainplayersasYahooorMicrosoft.Admittedly,Amazon’sB2Cbusinessenablestheconversionfromitsadvertisementdisplayandclickingdirectlyintosalesandtherebytheseverysalerecordshavebroughtthecompanyalotofbehavioraldataonusers’consumptionovertheyears.Thankstoitsmaturenon-advertisingoperationmodel,itenjoysmeritsinadvertisingpricingbasedonthediverserevenue.Additionally,asalow-margin-orientedonlineretailer,ithasmorelikelihoodtotideoverthepressurefromcapitalmarketcomparedwithotherhigh-techfirms,invirtueofitslow-cost-high-efficiencyoperationinthelongrun.ToUnveiltheHiddenSecretsofAmazon'sB2CBusinessModelThisdayandage,AmazonhasvividlyrepresentedusitshugebusinessmodelmatrixcoredonB2C,withinwhichmodelssupportandcomplementeachother,winningitselfunbeatableweaponsinbusinessfightsduringthenextdecade.WordsandExpressions02NewWords1.profound/prəˈfaʊnd/adj.verygreat;feltorexperiencedverystrongly

深刻的；严重的；意义深远的Thisisabookfullofprofound,originalandchallenginginsights.这本书充满了深刻、独创性的、挑战性的见解。NewWords2.accumulate/əˈkju:mjəleɪt/v.tograduallygetmoreandmoreofsthoveraperiodoftime积累；增加Workhard,andyouwillaccumulateafortunesomeday.如果你努力工作，总有一天会积累起一笔财富的。NewWords

3.tycoon/taɪˈku:n/n.averywealthyorpowerfulbusinessman企业界的大亨Heisabusinesstycoon.他是个商业大亨。NewWords4.subscribe/səbˈskraɪb/v.offertobuy,asofstocksandshares订阅；订购Ifyousubscribetothenewspaper,it’llbedeliveredtoyourdoor.如果你订阅报纸，它会直接给你送上门的。NewWords5.preferential/ˌprefəˈrenʃl/adj.manifestingpartiality优惠的Iwillgiveyouaspeciallypreferentialpriceoffer.我将给你们一个特别优惠价。NewWords6.debut/'deɪbju:/n.theactofbeginningsomethingnew首次登场；初次露面Theylookedforwardtothedebutoftheirnewproductline.他们期待着新产品系列的亮相。ProperNamesB&R

亚马逊弹性计算云

(ElasticComputeCloud,EC2)是一个让使用者可以租用云端电脑运行所需应用的系统。VOD亚马逊视频点播(VideoOnDemand,VOD)

是亚马逊在美国提供的互联网视频点播服务。IMD互联网电影资料库

(InternetMovieDatabase,IMDb)

是一个关于电影演员、电影、电视节目、电视明星和电影制作的在线数据库。Phrases&Expressions1.profitfrom得益于Hehopedtoprofitfromhisinvestments.他希望从投资中获利。2.specializein专攻；精通Manystudentsspecializeinengineering.许多学生专攻工程学。Phrases&Expressions3.inspiteof尽管；不管Inspiteoftherecession,profitshavegallopedahead.尽管经济不景气，利润却飞速增长。AliExpressCONTENTSAlibabaIntroduciton01WordsandExpressions02AlibabaIntroduciton01ReadingServingastheonlyglobalonlinetradingplatformofAlibaba,AliExpressmarksitsofficialdebutinApril2010,alsoknownasthe“InternationalVersionofTaobao”bythemajorityofsellers.AliExpressisaplatformforoverseasbuyers,withpaymentrealizedthroughAlipayinternationalaccounts,andtheproductsareshippedbyinternationalexpress.Afterseveralyears,thetransactionvolumeoftheplatformcurrentlydevelopsatanaverageannualgrowthrateof400%.ThetopfivetradingcountriesareRussia,Brazil,Spain,IndonesiaandtheUnitedStates.By2022,thebuyersofAliExpresshavecoveredmorethan220countiesandregions.Itcoversclothing,3C,home,jewelryandother26categoriesofproducts.Themonthlyvisitofoverseasbuyersexceed500million.InMay2017,AlibabaannouncedthatAliExpresshascoveredallB&Rcountriesandregions,whoseusersfromB&Rcountriesandregionsaccountforover45%ofallglobalusers.Also,Russia,Ukraine,Israel,BelarusandPolandareamongthetopfivecountriesinpurchasingpower.AliExpressReading1.AdvantageofAliExpressTheadvantageofAliExpressliesinthereasonableplatformentrancefeecomparedwithothercompetitors.EquippedalreadywithversatileproductsinTaobao,sellersareabletosellthemveryconvenientlyanddirectlytotheworldthroughsalesbyproxybyTaobao.AliExpressalsoprovidesservicesasone-stoptranslationofproducts,productsreleasing,payment,logisticsandotherservices.Withtherisingpopularityof“AlibabaInternationalStation”,coupledwiththepromotionofrelatedsitesfromothercontinents,Googleonlinepromotionandotherchannels,AliExpresswinsasteadystreamofhigh-qualityflow.AliExpressReadingAaimstoprovidemultiplesafepaymentoptionswithlowtransactionfeesforallpartiesengagedininternationaltrade.AliExpressAofferstradeassuranceservices.HavingTradeAssurancecoveragemeansthatthebuyerswillenjoyfastdisputehandlingbyAintheeventofshippingorquality-relateddisputes.GettingTradeAssurancecoveragemeansthatthesellerswillcomplywiththecontractorAwillrefundthebuyerforthecoveredamount.Reading2.MarketableproductsFirstofall,theselectedproductsshouldbesuitableforairexpress.Theseproductsshouldbasicallymeetthefollowingrequirements:relativelysmallsizeandsuitabilitytobedeliveredbyexpresstoreducethecostofinternationallogistics;highaddedvalueisrequiredtobesuitabletobepackedforsale,andifthevalueofproductislessthanshippingthenitisnotthecase;uniqueness:productsneedtobeuniqueinordertocontinuouslystimulatebuyerstopurchaseandhavehighonlinetransactionsvolume;reasonableprice:ifonlinepricesarehigherthanlocalmarketprices,theymayfailtoattractbuyerstoorderonline.AAccordingtotheaboveconditions,marketableproductsforAliExpressmainlyincludeclothing,beauty&health,jewelry&watches,lights,consumerelectronics,computer&office,phones&accessories,home,automobiles&motorcycles,ornaments,handicrafts,sportsandoutdoorsandsoon.ReadingA3.CommunicationSellersandbuyersofAliExpresscommunicatemainlythroughInMailandordermessage.Buyersarealsoaccustomedtocontactthesellerthroughthesetwowaystoconfirmtheorderorproductinformation.OrdermessageandInMailarealsocommunicationtoolsencouragedbytheplatform.Whendisputesoccur,thescreenshotofInMailandordermessagerecordscanbevalidproof.Theordermessagesareimportantevidenceduringthedisputesettlement,whichcanguaranteethecompletionofordercommunication.Inaddition,customerservicerepresentativesalsocommunicatewithcustomersbyemail,likesendingpromotionalletter,marketingemail,holidayemailornotificationemail.AlthoughAliExpressdoesnotexplicitlyrequirethesellerwithinhowmuchtimetoreplythebuyer,itgenerallyrecommendsthesellertorespondwithin24hours,whichisconducivetoimprovingseller’sserviceandbuyer’sshoppingexperience.WordsandExpressions02NewWords1.transaction/trænˈzækʃn/n.theactoftransactingwithinorbetweengroups(ascarryingoncommercialactivities)交易；事务；办理We’llgiveyoua3%commissiononeverytransaction.每笔交易我们都付给你3%的佣金。NewWords2.volume/ˈvɒlju:m/n.theamountofsth量；额Theexportincreasedinvolumeby20%overlastyear.出口量比去年增加了20%。NewWords

3.logistics/ləˈdʒɪstɪks/n.handlinganoperationthatinvolvesprovidinglaborandmaterialsbesuppliedasneeded

后勤；物流Logistics

isnowmoreimportantinourindustrythantechnology.在我们这个行业，物流现在比技术更重要。NewWords4.marketable/ˈmɑ:kɪtəbl/adj.beingindemand;fittobeofferedforsale有市场的；有销路的；可买卖的Thetypeofcomputermaybeverymarketable.这种型号的计算机可能很有销路。NewWords5.guarantee/ˌgærənˈti:/v.promisetodooraccomplish保证Weguaranteetoreplyinfullwithin10workingdays.我们保证在10个工作日内悉数回复。NewWords6.valid/ˈvælɪd/adj.wellgroundedinlogicortruthorhavinglegalforce有效的；有根据的；合法的Canyouguaranteethatthisisavalidemailaddress?您能保证这是一个有效的电子邮件地址吗？ProperNamesB&R

“一带一路”(theBeltandRoad，B&R)倡议AliExpress全球速卖通，于2010年4月正式上线，是阿里巴巴旗下唯一面向全球市场打造的在线交易平台，被广大卖家称为“国际版淘宝”。InMail站内信，可以加大领英（LinkedIn社交网络）用户之间的直接联系，同时保护收件人的隐私。Phrases&Expressions1.accountfor（在数量方面）占Theseproducts,intotal,accountforabout80%ofalloursales.这些产品总计占全部销售额的80%左右。2.

coupledwith连同；与……一起Hisintelligence,coupledwithherpatience,overcamealldifficulties.他的智慧加上她的耐心，克服了所有困难。Phrases&Expressions3.encouragedby为……所鼓舞Investorswereencouragedbythenews.投资者被这个消息所鼓舞。LAZADALazada

CONTENTSLazadaIntroduciton01WordsandExpressions02MiniProject03LazadaIntroduciton01LEAD-INOperationmode：①B2B2CAboutPlaftormOperationmode：①B2B2CLEAD-INProductcategory：CosmeticsAboutPlaftormMaternity&BabyFood&healthCareProductcategory：CosmeticsElectronicsLEAD-IN①LGS:ItismainlyaimedatthelogisticsmodelaunchedbyChinesesellerstoprovideone-stoplogisticsservicesforsellers.LogisticLEAD-IN②LGF:ThefullnameofFBLis"FulfillmentbyLazada",whichisalogisticswarehousingserviceprovidedbyLazadatotheseller,includingproductprocessing,packagingandordertransportation.LogisticLEAD-IN①LazadaWallet：LazadaWalletoffersexclusivediscountswh