2026社交机器人与社会：全球接纳路径研究报告 Social Robots and Society Global Pathways to Acceptance

DUBAIFUTUREFOUNDATION

January2026

SocialRobotsandSociety:

GlobalPathwaystoAcceptance

Contents

ExecutiveSummary4

Introduction5

PublicAdoptionacrossSectors7

HealthcareSector:CompanionsandAssistants8

EducationSector:RobotsasLearningPartners9

CustomerService:BeyondaBrandingStrategy10

GlobalInsightsandPerspectives11

Dubai:MappingAcceptanceandInsightsfromDubai’sLarge-ScaleSurvey11

CulturalAcceptanceandPracticality12

Europe:HealthcareSocialRobots13

EmergingOpportunitiesandKeyChallengesforSocialRobots14

EmergingOpportunities14

KeyRisksandChallenges15

SystemicChallengestoAdoption16

StrategicOpportunitiesforGovernanceandInnovation17

GlobalPathwaysandConclusion18

GlobalPathways18

Conclusion20

Acknowledgements21

Endnotes22

SocialRobotsandSociety:GlobalPathwaystoAcceptance2

SociaIRobotsandSociety:GIobaIPathwaystoAcceptance3

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RecommendedCitation:

UAECentreforFourthlndustriaIRevoIution(2026)

iSociaIRobotsandSociety:GIobaIPathwaystoAcceptance’

https://www.dubaifuture.ae/sociaI-robots-and-society-gIobaI-pathways-to-acceptance

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SocialRobotsandSociety:GlobalPathwaystoAcceptance4

ExecutiveSummary

Associalrobotsshiftfromimaginativeconcepts

toactiveparticipantsinhumanenvironments,adeeperlookatglobalattitudesandadoptionpatternsiscrucialforsteeringtheirethicalandmeaningfuluptake.

Socialrobotsareshiftingfromscience-fictionconceptstorealtoolsindailyenvironments.

Theyarenowappearinginhospitals,classrooms,retailspaces,andevenhomes.Unlikeindustrial

robotsdesignedforrepetitivetasks,socialrobotsengagethroughspeech,gesture,andexpressivebehavioursthatemulatehumansocialinteraction.TheirrelevanceacceleratedduringtheCOVID-19pandemic,whencontact-freeassistanceand

emotionalsupportbecameurgentprioritiesinhealthcareandeldercaresettings.

Althoughsocialrobotsremaininanearly

andexploratoryphaseofadoption,thecentralquestionhasshiftedfromwhetherhumanswillinteractwiththemtohowtheseinteractions

canbedesignedtobeethical,meaningful,

andsociallybeneficial.Publicacceptance,

however,remainsunevenandisshapedby

culturaldifferences,perceivedusefulness,andconcernsaroundsafety,privacy,andreliability.

Tobetterunderstandthesedynamics,theUAECentrefortheFourthIndustrialRevolution

(UAEC4IR)incollaborationwithDubaiFuture

Labsundertookananalysisofthesocietalrole

andacceptanceofsocialrobots.Thiswork

buildsonoriginalresearchbyDubaiFutureLabsatDubaiFutureFoundationandpreviouswork

fromAymerich-Franchandcolleagues,who

extensivelyanalysedsocialrobotacceptance

acrosssectorsworldwide.Insightsfromthis

researchformthefoundationofthepaper,

whichexploresadoptionpatternsinhealthcare,education,andcustomerservice,thesectors

currentlyexperimentingmostactivelywithsocialroboticsolutions.

GlobalperspectivesfromJapan,Europe,and

theUnitedArabEmirates(UAE)furtherillustratethediversityofmotivationsandchallenges

shapinguptakeworldwide.Whileearlyusecasesdemonstrateclearpotential–ranging

frompatientcompanionshipandclassroom

engagementtoenhancedcustomerinteraction–barriersremain.

Thereportidentifiesemergingopportunities

andstrategicpathwaysforresponsibleuptake.

Itoutlineshowpolicymakers,technologydevelopers,andinstitutionalleaderscanproactivelyshapethedevelopmentanddeploymentofsocialrobotstomaximisesocietalvaluewhilemitigatingrisks.

Withthispublication,theUAEC4IRseeks

tocatalyseaglobalconversationonthefuture

ofsocialrobots,onethatemphasisesthoughtfulgovernance,inclusion,andlong-termsocietal

benefit.Associalrobotscontinuetheirsteady

integrationintohumanenvironments,early

policyanddesigndecisionsmadetodaywill

determinethequality,safety,andacceptance

ofhuman–robotrelationshipsintheyearsahead.

Image:Unsplash

SocialRobotsandSociety:GlobalPathwaystoAcceptance5

Introduction

Publicacceptanceofsocialrobotsisevolvingglobally,shapedbytrust,culturalvalues,andclearevidence

ofsocietalbenefit.

Socialrobotsarephysicallyembodiedrobotsdesignedtointeractwithhumansthrough

socialcuesandbehaviours.Theirdefining

characteristicliesintheircapacitytoengagewithpeople,andsometimeswithotherrobots,inexchangesthatfeelauthenticallysocial.

Unlikeindustrialrobotshiddeninfactories

anddesignedforprecisionandrepetitive

performance,socialrobotsarecreatedto

communicate,collaborate,andrespondinwaysthatemulatehumaninteraction.Equippedwithsensors,cameras,andartificialintelligence,

socialrobotscaninterpretspeech,gestures,andfacialexpressionsandcomplywithsocialnorms,allowingthemtoadapttheirresponsestodifferentsocialcontexts.

Socialrobots

arenotconfinedtofactorylines

orsciencefiction;theyareenteringeverydayspacesasinteractive

partnersinhumanlife.

Socialrobotsarenotconfinedtofactorylinesorsciencefiction;theyareenteringeverydayspacesasinteractivepartnersinhumanlife.

Theserobotshaveappearedindiversespacessuchashealthcare,education,customer

service,anddomesticenvironments,acting

Al-Jazari’sdrink-servingautomaton

Itwasnotuntiltheearly2000sthathumanoid

socialrobotsenteredthecommercialsphere,

withAIBO,PARO,Nao,andPepperbeingamongthemosticonicexamples.Retailersdeployed

themtogreetcustomers,hospitalsandnursinghomesexperimentedwiththemtoreduce

loneliness,andschoolsusedthemtosupport

learning.Yetmanyinitiativesremainedpilot

projects.Complextechnicallimitationsimpactingproductioncostsandtheirfunctionalities,aswellaswidespreadscepticismabouttheirreal-worldutility,oftenconstrainedwidespreadadoption.

TheCOVID-19pandemicmarkedaturning

pointinthisregard:socialrobotsmoved

fromcuriositytonecessity.Inhospitals,theydeliveredmealsandmedicine,disinfected

spaces,andmonitoredpatients’vitalsigns,

protectinghealthcareworkersfromexposure.

ascompanions,assistants,oreducators.Theirdevelopmentliesattheintersectionofrobotics,cognitivescience,andsocialpsychology,aimingtobridgethegapbetweentechnologyand

humanemotionalconnection.

Althoughweoftenthinkofrobotsastechnologiesofthefuture,thefascinationwithcreating

automatedlifelikemachineshasbeenwith

ussinceancienttimes.RenaissanceinventorLeonardodaVincisketcheddesignsfor

humanoidknights,whileIslamicscholar

Al-Jazaripioneeredearlysocialroboticsin

the12thcenturybydesigningprogrammable

automatathatpoureddrinks,playedmusic,

andinteractedwithguests–markingone

oftheearliestexperimentsinhuman–robot

socialinteraction.In1920,theCzechplay

RURintroducedtheword“robot”from“robota”(meaningforcedlabour),embeddingtheideaofartificialworkersinmodernimagination.

SocialRobotsandSociety:GlobalPathwaystoAcceptance6

Thecentralquestionisnolongerwhetherhumansand

robotswill

interactbut

howwecan

designtheserelationshipssothatthey

areethical,

meaningful,

andbeneficialtosociety

asawhole.

Innursinghomes,theycomfortedisolatedresidentsandenabledremotefamilyvisits.

Inairportsandshoppingcentres,theyremindedvisitorstowearmasksandmaintaindistance.

Whatonceseemedanexpensivecuriosity

suddenlyprovedindispensable:robotscouldactwhenhumanscouldnot.Asonestudyidentified,over85differentmodelsofsocialrobotswere

deployedininitiativesaimedatcontaining

thepandemicworldwide.1Thesocialrobots’

capacitytoperformtherolesofliaisonintasks

thatrequiredhuman–humaninteraction,toact

asasafeguardtoensurecontagionrisk-free

environments,andtoactaswell-beingcoachesbyprovidingtherapeuticandentertainment

functions,whichweredirectlyassociatedwith

theneedsoffacilitatingphysicaldistanceand

palliatingtheeffectsofisolation,werekeytothesurgeoftheserobotsthroughoutthepandemic.2

The“uncannyvalley”isatermusedtodescribethestrange,uneasyfeelingmanypeople

experiencewhenarobotordigitalcharacter

looksandbehavesalmost,butnotquite,human.Asarobot’sappearanceandbehaviourbecomemorehumanlike,peopletendtofeelincreasinglycomfortablewithituntilacriticalpointisreachedatwhichsmallimperfectionsinitsface,voice,ormovementssuddenlymakeitseemeerieratherthanfriendly.Forsocialrobotsthataremeanttoprovidecare,companionship,orservices,this

dipincomfortcanbeamajorbarriertopublic

acceptance,shapingwhetherpeoplefeelabletotrustthesetechnologiesinhomes,workplaces,andpublicspaces.Understandingtheuncannyvalley,anddesigningaroundit,istherefore

essentialifsocietieswantsocialrobotsthat

feelhelpful,relatable,andalignedwithpeople’sexpectations.

Atpresent,theuseofsocialrobotsisstillinan

exploratory,early-adoptionphaseratherthan

amature,mainstreamreality.Earlypilotsand

testbeds,oftenledbyinnovatorsandearly

adopters,arelessaboutscalingprovensolutionsandmoreaboutlearningwhatworks,forwhom,andinwhichcontexts,sothatfuturegenerationsofsystemscanbesafer,moreintuitive,and

moretrusted.Eachnewdeploymentthereforefunctionsasareal-worldexperimentthat

deepensunderstandingofhowmachinescan

coexistwithhumansinsharedsocialspaces

andwheredesign,regulation,andethicsneedtocatchup.Thecentralquestionisnolonger

whetherhumansandrobotswillinteractbut

howwecandesigntheserelationshipssothattheyareethical,meaningful,andbeneficialto

societyasawhole;thefollowingpagesmap

emerging-usecases,drawoutkeychallenges

andopportunitiesforhuman–robotinteraction,andoutlinepathwaystoguidemoreresponsibleadoptionovertime.

Image:Unsplash

SocialRobotsandSociety:GlobalPathwaystoAcceptance7

Thebroader

adoptionofsocialrobotsisshapedbytheintricate

balancebetweenperceived

benefits,

technical

challenges,and

societalconcerns.

PublicAdoptionacrossSectors

Adoptionpatternsvaryacrosseducation,

healthcare,andcustomerservice,relectingdifferencesinregulatoryframeworks,culturalexpectations,anddemonstratedimpact.

Inrecentyears,hundredsofdeployments

acrosscontinentshavedemonstrated

howsocialrobotscaneffectivelyoperate

alongsidehumansinreal-worldenvironmentssuchashospitals,nursinghomes,classrooms,retailspaces,andprivatehomes.Ratherthanreplacinghumancareorservice,theserobotsoftentakeonsupportiveorengagingrolesthateaseworkloadsandenhanceuserexperience.Yet,theirintegrationalsobringsasetofrisks

anduncertainties.Questionsremainaround

safety,ethics,andthegenuinevaluethese

technologiesprovide,andtheseareissues

thatcontinuetofuelpublicdebate.Asaresult,thebroaderadoptionofsocialrobotsis

shapedbytheintricatebalancebetween

perceivedbenefits,technicalchallenges,

andsocietalconcerns.Understandingthis

balanceiscrucialtoadvancingsocialroboticsresponsiblyandstrengtheningtrustbetweenhumansandmachines.

AI-generatedimagesofsocialrobotssimilartothoseusedinhospitalsettings

SocialRobotsandSociety:GlobalPathwaystoAcceptance8

AIimageofrobotinacaresetting

Thisevolvingsymbioticrelationshipbetweenhumansandrobotsismostclearlyobservedinsectorssuchashealthcare,education,

andcustomerservice,sectorswhere

socialinteractioniscentraltothequality

ofexperience,whereworkforceshortages

createdemandforassistivetechnologies,

andwheretheemotionalandcommunicativeabilitiesofrobotscandelivertangiblevalue.

Inthesecontexts,socialrobotsarebeginningtoredefinenotonlytheboundariesbetweentechnologyandhumancarebutalsotheverynatureofcollaborativeworkbetweenpeopleandmachines.

HealthcareSector:Companions

andAssistants

Healthcareisoneofthemostdynamicdomainsofsocialrobotadoption.Inamappingstudyofnearly280deploymentexperiencesidentifiedin33countries,morethan50differentrobot

modelswerefoundinhospitals,eldercarecentres,occupationalhealthfacilities,

andprivatehomes.3

Theresearchersidentified20differentfunctions,whichincluded:

EntertainmentandCompanionship:

RobotssuchasPepperandNaoentertainedpatientsinhospitalsandprovidedcomfort

ineldercarecentres.

Telepresence:Robotsconnectedisolatedpatientswithrelatives

andclinicians,oftenthrough

screensembeddedintheirbodies.Inhospitals,thiswasthemost

widespreadfunction,representingover40%ofdeployments

InformationandGuidance:Robotsprovidedbothgeneraland

personalisedmedicalinformation,guidedvisitorsthroughcomplexfacilities,andtranslatedacross

languages.

RehabilitationandTraining:Robotsledgroupexercisesessions,

assistedinrehabilitationroutines,andactedaspatientsimulatorsformedicaltraining.

LogisticsandSafety:Robots

deliveredmeals,transported

supplies,patrolledspaces,anddisinfectedrooms.

TestingandMonitoring:Robots

wereequippedtomonitorpatientsandnursinghomeresidents,

measurevitalsigns,andprompt

patientstocompletequestionnairesasapre-diagnosisfunction.

Geographically,healthcaredeploymentshavelourishedinNorthAmerica,Europe,andAsia,andtheyhavealsoextendedtocountriessuchasMexico,Rwanda,andEthiopia,showingtheglobalreachofthistrend.Beyondfunctional

use,theadoptionofsocialrobotsinhealthcarerequiresnavigatingdiverseregulatoryand

culturalecosystems.

Insomeregions,liketheEuropeanUnionorthe

UK,socialrobotsaretreatedinlinewithotherhighriskdigitalandmedicaltechnologies,including

requirementsforsafetyassessment,certification,androbustdatagovernance.Bycontrast,

especiallyinemergingmarkets,concerns

aroundprivacy,informedconsent,andtechnicalreliabilityoftentemperenthusiasmforlarge-scaledeployment.

SocialRobotsandSociety:GlobalPathwaystoAcceptance9

Drawingontheanalysisof206casesof

socialrobotsdeployedin28countriesinvolving43differentrobotmodels5,thefindingsshow

thatsocialrobots’mainfunctionsintheeducationsectorinclude:

Supportingstudents’well-being

throughedutainment,

entertainment,andpsychological

support,therebyhelpingtosustainattention,reducestress,andcreateapositivelearningclimate.

Encouraginghealthyhabitsby

promotingphysicalexerciseand

well-beingadherence,forexamplethroughguidedroutinesor

remindersthatintegratemovementintodailyactivities.

Providingcompanionshipand

socialpresence,whichcan

motivatestudents,reducefeelingsofisolation,andmakegroup

learningmoreengaging.

Assistingwithlearningby

introducingprogrammingand

computationalskills,supporting

languagelearningthrough

translationandmultilingual

interaction,andtailoringexercisestoindividualneeds.

Supportingteachersbymonitoringpupils,assessingprogress,guidinggroupsinclassroomactivities,andofferingbothgeneraland

personalisedinformation.

Thesefunctionsshowthatsocialrobotsin

educationarenotreplacementsforteachersbutsupplementarytoolsthatextendlearningopportunities,particularlyforvulnerableor

underservedgroups.

Researchconsistentlydemonstratesthatsocialrobotscanenhancebothcognitiveandaffectiveoutcomes,increasingengagement,motivation,andconfidenceamongstudentsthrough

adaptive,personalisedinteraction.Regions

withestablisheddigitaleducationstrategies

andethicalframeworkshaveintegratedsocial

robotsintoinclusiveandadaptivelearning

policies.Incontrast,inregionswheredigital

educationisnotwidespread,theuseofrobots

oftenremainsconfinedtopilotprogrammesandresearchinitiativesratherthanformalcurricula.

Althoughnotyetwidelydeployedforthis

purpose,socialrobotshaveshownstrong

potentialtoenhancepsychologicalwell-being.

Forinstance,inarecentstudy4,Jiborobots

guideduniversitystudentsthroughpositive

psychologyinterventions,leadingtomeasurableimprovementsinpsychologicalwell-being.Thevalueliesnotinreplacinghumanteachersor

counsellorsbutinofferingscalable,stigma-freesupportthatcomplementshumancare.

EducationSector:RobotsasLearningPartners

Educationisanotherdomainwheresocial

robotsarebeingtestedandadopted.Ingroup

classroomsettings,theyareparticularlyvaluedasacomplementarytoolthataddspersonalisation

withinasharedenvironment,adaptingtostudents’specificneedswhiletheteacherleads.Milo,Nao,andPepper,amongotherrobots,helpsustain

attention,encourageparticipation,anddelivertailoredexercisestostudents.

Image:Unsplash

SocialRobotsandSociety:GlobalPathwaystoAcceptance10

CustomerService:BeyondaBrandingStrategy

Outsideofhealthcareandeducation,companieshavealsoturnedtosocialrobotsforcustomer

service,thoughoftenfordifferentreasons.

Inaglobalmappingofnearly180cases,mostretailandhospitalitydeploymentswerefoundtoservebrandingstrategiesratherthanpurelyfunctionalgoals.6However,thesedeploymentssignalagrowingcommitmenttoenhancing

in-personexperiencesandreimaginingservicequalityandengagement.

Themainfunctionsobservedincustomerserviceinclude:

GreetingandHostingCustomers:Robotsactasreceptionists,

concierges,orstoregreeters.

ProvidingProductandService

Information:Manyrobotsanswerquestions,describeproducts,andpromoteoffers.

EntertainingVisitors:Robotsoftenengagechildrenthroughsinging,dancing,orothermeanssothat

parentscanshopuninterrupted.

GuidanceandNavigation:Inmalls,airports,andbanks,robotsdirectcustomerstocounters,gates,or

services,ofteninmultiplelanguages.

PromotionalRolesandData

Collection:Robotsdistributelyers,highlightdeals,oractasmascots

thatattractfoottraffic.Somerobotsgathercustomerpreferencesor

loyaltyprogrammeinformationviatouchscreenorconversation.

Thesedeploymentshighlightanimportant

distinction:whilerobotsinhealthcaremeet

urgenthumanneeds,thoseincustomer

serviceoftenservesymbolicroles,embodying

innovationandmodernity.Yetbothfunctions

matter.Inserviceindustries,socialrobotsact

aslivingbrandambassadors,shapingconsumerperceptionwhileexperimentingwithnewformsofhuman–machineinteraction.

Socialrobotsincustomerserviceareemergingassupplementarytoolsthatenhanceinteractionqualityandbrandexperienceratherthan

replacinghumanstaff.Inhighlyregulated

regionssuchasJapanandtheEuropean

Union,robotslikeSoftBank’sPepperandLG’sCLOihaveundergoneextensiveevaluationto

ensuretransparency,safety,andethicaldata

handling.Pepperengagesretailandhospitalitycustomersthroughconversationandemotionalrecognition,whileCLOisupportsconciergeandcleaningtasksinhotels.InJapanandSouth

Korea,robotssuchasBellaBotandKettyBotareincreasinglyusedinrestaurantsandcafestogreetcustomers,deliverfood,andprovideinformation.IntheUAE,similardeploymentsalignwithculturalvaluesofattentivenessandinnovation,particularlyinhospitality.7,8

Acrossallmarkets,successdependson

context-sensitivedesignandtransparency.

Whenusedthoughtfully,robotsenhancerather

thanjustautomatethebrandexperience,servingasadaptive,personableinterfacesthatembodyhowculture,regulation,andtrustshapethe

evolutionofserviceinnovation.

PuduRobotics’BellaBot

SociaIRobotsandSociety:GIobaIPathwaystoAcceptance11

GlobalInsights

andPerspectives

Examplesfromaroundtheworldhighlighthowsocialrobotsarebeingtested,accepted,andscaledacrossdiverseculturalcontexts.

Dubai:

MappingAcceptance

andInsightsfromDubai’sLarge-ScaleSurvey

Tounderstandhowresidentsperceiveand

acceptsociaIrobotsinpubIicspaces,Dubai

FutureLabsconductedoneoftheregion’s

Iargestsurveys,engagingoverathousand

participantsfromacrossDubai’smuIticuIturaI

popuIation.ThestudyexpIoredpubIicattitudestowardsrobotavatarsinservice-oriented

settingssuchasshoppingmaIIs,airports,hoteIs,museums,hospitaIs,andtransporthubs.9

ThefindingsshowedhighoveraIIacceptance.

AlgeneratedimageofaheIperrobotinashoppingmaII

PhysicaI,embodiedrobotswereratedmore

positiveIythandigitaIorscreen-basedavatars,

Keyresultsinclude:

-74.5%ofrespondentssupportedrobotdepIoymentinshoppingmaIIs.

-59.6%supportedtheiruseinhoteIs.

-69.6%approveddepIoymentatairports.

-RobotswithhumanoidyetmechanicaIappearanceswerepreferredoverhighIyhumanIikeoranimaI-inspireddesigns.

-EmiratiparticipantsexpressedsignificantIyhigheracceptanceofandroid-Iikedesignscomparedtoexpatriategroups.

ThesefindingssuggestthatpracticaIutiIity

andcuIturaIpreferencesarestrongdeterminantsofacceptance.11

emphasisingtheimportanceofphysicaIpresenceinsociaIinteraction.RobotswithcIearIyrobotic

designsweremostweIcomed,whiIeanimaI-IikeavatarsreceivedtheIowestratings.

RespondentsvaIuedroboticassistancehighIy

forawiderangeoftasks,incIudingproviding

information,offeringguidance,andsupportingmuItiIinguaIcommunication.However,handIingcompIaintsremainedadomainpeopIepreferredtokeephuman,relectingIimitstoautomationinemotionaIIychargedcontexts.

AcceptanceaIsovariedbysetting.CommerciaIvenues,Iibraries,andtransportstationswere

seenassuitabIeenvironmentsforsociaIrobots,whereasheaIthcareandeducationsettings

(iespacesinvoIvingvuInerabIegroups)eIicitedmorecautiousattitude.10

SocialRobotsandSociety:GlobalPathwaystoAcceptance12

ARobotintheMajlis–SymbolismandSocialAcceptance

AtarecentMajlisgathering,HisHighness

SheikhMohammedbinRashidAlMaktoum,VicePresidentandRulerofDubai,was

greetedbytheUnitreeG1humanoidrobot,

presentedbyDubaiFutureLabs.Therobot’slifelikepostureandhumanlikeinteraction

impresseddignitariesandglobalobservers

alike.Morethanatechnologicalshowcase,

thismomentrelectshowtheUAEintegratesinnovationintothehighestlevelsofcivic

andculturallife.Itsignalstwobroader

meanings:first,thatrobotsarenotconfined

totechnicaldomainsbutarepartofsocial

andpoliticaldialogue,andsecond,thatpublicfamiliarit