怡宝苏打水全球战略整合方案

IMCToolkitCharacterRequired8THFebruary,2017Classified-Classified-01.StrategyBusinessbackgroundBusinessobjectivesOpportunitiesBrand&Producttruths02.TheIdeaCreativeplatform03.ConnectionsrmendationsInsightsguidingourConnectionsConnectionstrategyTheSchweppesconnectionstrategyThe4pillartest05.Print06.Keycontact07.Back-up

CaucasianversionsPan-AfricanversionsAlternativesotsPOD’s04.FilmCaucasianTVCPan-AfricanTVCSuggestionsformarketsVisualIDEndframesMusicrightsTalentrightsClassified-Declinesinawareness,trialandoverallperformance.Squeezedbetweenprivatelabelsandpremiumbrands.

Lackofsustainedinvestment,consistentadvertisingandpellingbrandstoryacrossmarkets.Classified-01

StrategyDrivereappraisalandincreaserecruitmentagainstyoungeradultaudience:30-49.Classified-01

StrategyLeverageSchweppesproducttruthswithitsbrandvaluesofselfassurance,resourcefulnessandsophistication.MakeSchweppestheAdultbeverageofchoiceawayfromhome(eveningsocialoccasion).01

StrategyClassified-Increaserecruitmentofayoungeradultaudience.Drivedesirabilitybyleveragingourbrand&producttruths.Restorethetimelessiconicityofthebrand.01

StrategyClassified-PRODUCTTRUTHSBRANDVALUESSharpeffervescencePerfectlyBalancedTasteAdultPalateTHESCHWEPPESCHARACTERDistinctSelf-assuredWittyTimelessoriginal02.TheIdeaClassified-Classified-02 TheIdeaCCITHEROLEOFTHEBRANDORBRANDPOVTHECONVERSATIONTHESTORYTELLERSLifepreparesyoutoappreciatethecharacterofSchweppes.AppreciationforthesharpandtinglytasteofSchweppeseswithexperience.Thevalueofexperience.Whatistrulystrongcharacter.Howdoyouknowyou’rereadyforSchweppes?Schweppesheritage.Peoplewhohelearntformexperience,entrepreneurs,trulyglobalpeople,risk-takers,bartenders,mixologists,waiters,bar/clubowners…NoteveryoneisreadytoappreciatethetasteofSchweppes.

It’snotamatterofage,genderorsocioeconomicstatus.It’saquestionofhingforgedthecharacterthankstotheexperiencestheyhelived.

Wecallthem,Amateurs…LetusintroduceyoutoTheSchweppesSocialClub,aspecialplacewhereamateursareweetojoinoncetheyarereadytoappreciatetheintenseanduniquetasteofSchweppes.Weareexpectingyou…TheSchweppesSocialClub02 TheIdeaInclusive:Wedon’tleeanybodybehind.Wejustwaitforthemtobereadytoenjoythesharp,tinglytasteofSchweppes.Weing:EveryoneisinvitedtoenjoywhatSchweppeshastooffer.Unique:Butontheotherhandtherewillonlybepeoplelikeyou.Easytojoin:Themomentyoustopbeingaamateur,youarein.Character:Everymemberisdifferent,butallsharetheloveforthesharpandtinglytasteofSchweppes.WhatisTheSchweppesSocialClublike?Classified-03.ConnectionsRmendationsClassified-03 ConnectionsClassified-CONSUMERINSIGHTSHemoneyanddesirebutlackingtimeandinspiration.Lookingfornewexperiencesanddrinks.Readingcuratedlistsforinspiration.Followingcuratorsofexperience.CONNECTIONINSIGHTSTVisstillking–thoughmultiscreeningisthenewnorm.Theyareconnectorsandcuratorsofcontent;theyarenotcreators.FacebookusagesignificantlyhigherthanInstagram/Snapchat.Seekingutilityondigital.

CATEGORYINSIGHTSMixerbrandsare‘wallpaper’–consumersaskfor‘ginandtonic’not‘ginandSchweppes’.FeverTree(andsmallerbrands)appearmoremeaningfulbysignallingpremiumordistinctiveness.GrowingromancewithGIN(e.g.craftGin,localGinsetc).Womenareanincreasinglylargersegment–redefiningcategoryconsumptionnorms.INSIGHTSSummary:RedefineSchweppesbybuildingmeaningandequitybehindtheCHARACTERREQUIREDmessagebyleveragingbothmassmediatodeliverthestoryanddigital/socialtobuildaroleforthebrand(inspirationandutility).InsightsguidingourConnectionsUtilityanddigitaldonotneedtobecapitalized.03

ConnectionsClassified-In2017,wewillget30-49yotoreappraiseSchweppesbyestablishingthatbeingaSchweppesdrinkerneedscharacter,invitingthemintotheSchweppesSocialClubandrewardingthemwithSchweppesrealandvirtualexperiences.ConnectionsStrategy03 ConnectionsClassified-TheSchweppesConnectionsStrategy03

ConnectionsClassified-15EXPERIENCECONVERSATIONCONTENTM1M3M5M7M9M11M2M4M6M8M10M12PRESENCETVOVDOOHMOBILEINFLUENCERSMOBILESOCIALSOCIALBARTENDERSWOMPOSMOBILEPresencestarts3weeksbeforepersonalizetoallowforwear-inPersuadestartswithpresenceAlwayson:search+facebookPERSONALIZEPERSUADEBARS03

ConnectionsClassified-THE4pillartestSOCIAL@HEART70-20-10OESPNODEADENDSSchweppesSocialClubandSchweppesrealworldeventsgenerateWOMandadvocacy70:Massmedia20:Horeca+ambassadorprogramme10:LocalisedfbpagesOwned:SchweppesSocialClubEarned:Webconversation;contentsyndicationsShared:BartendersPadiaAllplatformsconnectedviamobile(socialandcontent)The4pillartest04.FilmClassified-Classified-Classified-ThenewSchweppescampaigntakesusthroughtheuniqueworldofSchweppes.ThemainexecutionsofthecampaignshowsusdifferenthumoroussituationswhereamateursareclearlydemonstratingthattheyarenotreadyforappreciatingtheintensetasteofaSchweppesyet.

Thesituationsconveythreedifferenttopics:Love,workplaceandlifestyle.04

FilmClassified-2.VISUALIDLOVEAnamateurdiscloseshispincodetohisgirlfriendWeseeaguycooking.Hishandsarebusy.Hisgirlfriendholdshiscellandasksforthepincodetounlockit.Onesecondlater,theguyrealizeshismistake.Hecloseshiseyesasheregretswhathejustsaid.Acouplearehingadinnerdateinarestaurant.Theyhebeendatingforashortperiodoftime.Suddenly,theguytellsher‘Iloveyou’.Thegirlissimplyspeechless(andembarrassed).Thekindofpeoplewhosay“Iloveyou”onaseconddateWeseeagirltryingtowriteoverher“Tom”tattoototransformitinto“Tomato”…Peoplewhotattootheirex’sname04

FilmClassified-2.VISUALIDWORKPLACEAnamateurtakestoomanylibertieswiththeirbossatofficepartiesThereisapartyattheofficetonight.Thebossislaughing,heishingfun.Suddenly,hisfaceexpressionchanges.Zoomouttothewholescenewhereweseeoneoftheemployeeswhostartstodancewithhim.Weseeanemployeeknockingathisboss’door,whohasjustrealizedhisemployeehassenthimaFacebookrequest.ThosewhoaddtheirbossesonFacebook04

FilmClassified-2.VISUALIDClassified-LIFESTYLEWeseeagirlwhohasatattoomadewithChineseletters.AgroupofAsianpeoplerealizethemistake.Thesubtitlesays:ChickenCurry.AnamateurgetsaChinesetattoowithoutevenknowingwhatitmeans.04

FilmClassified-

Caucasianversions04

FilmClassified-2.VISUALIDCAUCASIANVERSIONSFILMPRODUCT+VIGNETTESLIFESTYLE 30”Facebook&Pincode

30”Officeparties&Seconddate 30”Chinesetattoo&Pincode 30”Facebook&TomatoFOCUSONPRODUCTMESSAGE 30”Intrinsic

20”Intrinsicwithlemon 20”Intrinsicwithoutspoon 20”Intrinsicwithoutlemon

15”Glass

15”Stirring

15”Oneswallow

15”Milk

VersionsforGB,CSEandSLBUarealsoailable.

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FilmClassified-Classified-Classified-Classified-Classified-Classified-Classified-Classified-Classified-Classified-

Pan-Africanversions04

FilmClassified-2.VISUALIDClassified-PAN-AFRICANVERSIONSFILMPRODUCT+VIGNETTESLIFESTYLE 30”Facebook&PinCode 15”Facebook 15”PinCode

FOCUSONPRODUCTMESSAGE

15”Glass 15”Stirring 15”Oneswallow 15”Milk

Classified-.......04 FilmClassified-Classified-Classified-Classified-Classified-Classified-Classified-

Suggestionsformarkets04

FilmClassified-01Nottwolovetopicstoriestogether:PinCode,TomatotattooorSecondDate.02Nottwoworktopicstoriestogether:FBandOfficeParty.03Nottwotattootopicstoriestogether:TomatoandChinesetattoo.TrynottoputtwosimilarsituationstogetherinthesameTVC:SOMESUGGESTIONSFORLOCALMARKETADAPTATIONS04

FilmClassified-

VisualIDClassified-04

Filmv2.VISUALIDTheYellowPantoneis7408CFormoreinfopleasefindtheSchweppesVISonDmexDMeXRightsManagers:dmexri-colaDMeXAssetManagers:dmexa-colaPleasenoteeachmarketcanaddtheirlocallogoattheirendframe.ASSETSFORGLOBALClassified-04

Film

EndframesClassified-04

FilmENDFRAMEBYMARKETS·Length:2seconds.·TheendframeusedinthecurrenteditsistheofficialonesentforAiring.MarketsareallowedtoreeditthepackshotsforCSE,SBLU,SAandGBifneeded.Classified-GBSLUBGBSLBUCSESAGLOBAL04

Film2.VISUALIDSTBFORGLOBALClassified-STBFORGBSTORYBOARDFORCSESTBFORCSEENDFRAMEBYMARKETS04

Film2.VISUALID2.2ENDFRAMEClassified-STBFORSLBUSTBFORSAENDFRAMEBYMARKETS04

Film

MusicrightsClassified-04

FilmEditorialsandcoverrightsaresecuredfor60”,30”and15”officialeditsfor70yearsafterthefirstdateofairing.Themastercanbeusedfor“CharacterRequired”campaignandforanyotherCokemunications.Territory:WorldwideMedia:Allmovingmediaworldwide.Afterthisperiod,therightsmustberenewed.MusicmaterialisailableonDMEx.Toplaceanorder,pleasecontacttoDMEx(seecontactattheendofthisdocument).Classified-Classified-04

Film

TalentrightsClassified-04

FilmClassified-Theperiodof1yearfromthedateoffirstusageintheterritoryindicated,afterthisperiod,therightsmustberenewed.Territory:WorldwideMedia:AllMotionMediaandallNon-BroadcastMotionMedia(BroadcastTVMedia,ClosedCircuitTVMedia,CinemaMedia,Exhibition,Out-Of-HomeMedia,Point-Of-SaleMedia,Internet,Physical+Digitalformats,Ancillary/PublicityMaterials)Versions:Unlimitedversions/editsinallmarketsrelatedtocampaignSchweppesCharacterRequiredandinallcampaigns/projectsrelatedtoTheCoca-ColapanyoranybrandsownedbyorlicensedtoTheCoca-Colapany.Classified-04

FilmClassified-05.PrintCharacteristhemonthreadofourcampaignandisillustratedthroughtheprintcastingandexpressions.

Portraitsofpeoplewhoarecontemporary,modernbutsophisticatedandpremiumwithedge.

Theymustbemenandwomenwhobestreflectthecharacter,personality,sophistication,charismaandattributesofaSchweppes.CHARACTER05

PrintClassified-Classified-Intrinsic

versions–Vertical–SashlogoFindallthematerialshere:Classified-05

PrintClassified-Intrinsic

versions–Vertical–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Intrinsic

versions–Vertical–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Intrinsic

versions–Vertical–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Intrinsic

versions–Landscape–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Intrinsic

versions–Landscape–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Intrinsic

versions–Landscape–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Intrinsic

versions–Landscape–SashwrappingbottleFindallthematerialshere:05

PrintClassified-Classified-Intrinsic

versions–Landscape–SashwrappingbottleFindallthematerialshere:05

PrintClassified-Classified-Intrinsic

versions–Landscape–SashwrappingbottleFindallthematerialshere:05

PrintClassified-Classified-Intrinsic

versions–Vertical–SashwrappingbottleFindallthematerialshere:05

PrintClassified-Classified-Classified-Classified-Classified-Classified-Classified-Extrinsicversions–Vertical–SashwrappingbottleFindallthematerialshere:05

PrintClassified-Classified-Extrinsicversions–Vertical–SashwrappingbottleFindallthematerialshere:05

PrintClassified-Classified-Extrinsicversions–Vertical–SashwrappingbottleFindallthematerialshere:05

PrintClassified-Classified-Extrinsicversions–Vertical–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Extrinsicversions–Vertical–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Extrinsicversions–Vertical–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Extrinsicversions–Vertical–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Extrinsicversions–Vertical–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Extrinsicversions–Landscape–SashlogoFindallthematerialshere:05

PrintClassified-Classified-Extrinsicversions–Landscape–SashlogoFindallthematerialshere:05

PrintClassified-Classified-06.KeycontactsMcCANNMadridSantiagoMartínez–AccountDirector:Santiago..esCélineVincent–AccountManager:Celine..esAndreaCabezudo–AccountExecutive:Andrea..esCoca-ColaJenniferHealan--GlobalSr.IMCDirector--colaMartaCarreras–HeadofcontentWEBU-mcar-colaBartlomiejBiedrzycki–MarketingManager--colaJulienHayat-SeniorContentManagerWEBU--colaDMeXDMeXRightsManagers:dmexri-colaDMeXAssetManagers:dmexa-colaClassified-06

KeycontactsClassified-07.Back-up

:30GLOBALBALLOONGLASS2017TONIC

TONICWITHSCHWEPPES_30_INTRINSIC_GLOBAL_LEMON

WITHOUTSCHWEPPES_30_INTRINSIC_GLOBAL_NOLEMONCAUCASIANINTRINSICCSEBALLOONGLASSACTUALTONIC+BITTERLEMON/SAMEBOTTLEWITHLEMONSCHWEPPES_30_INTRINSIC_CSE_LEMON

GBBALLOONGLASSACTUALTONICWITHLEMONSCHWEPPES_30_INTRINSIC_GB_LEMON

SLBUBALLOONGLASSACTUALGRAPEFRUIT,GRAPEFRUITZERO+TONICAWITHOUTSCHWEPPES_30_INTRINSIC_SLBU_NOLEMON

WITHSCHWEPPES_30_INTRINSIC_SLBU_LEMONFINALCAUCASIANINTRINSIC30”VERSIONSVERSIONEDITMARKETGLASSLABELSHOOTINGPACKSHOTLEMONNAMINGFORDMEXClassified-07

Back-upFINALCAUCASIANINTRINSIC15”VERSIONSCAUCASIANINTRINSIC15"GLOBALBALLOONGLASS2017TONICTONICWITHLEMONSCHWEPPES_15_PRODUCT_ONESWALLOW_LEMONSCHWEPPES_15_PRODUCT_STIRRING_LEMONSCHWEPPES_15_PRODUCT_MILK_LEMONSCHWEPPES_15_PRODUCT_GLASS_LEMONWITHOUTLEMONSCHWEPPES_15_PRODUCT_ONESWALLOWNOLEMONSCHWEPPES_15_PRODUCT_STIRRING_NOLEMONSCHWEPPES_15_PRODUCT_MILK_NOLEMONSCHWEPPES_15_PRODUCT_GLASS_NOLEMONVERSIONEDITMARKETGLASSLABELSHOOTINGPACKSHOTLEMONNAMINGFORDMEXClassified-07

Back-upVERSIONEDITMARKETGLASSLABELSHOOTINGPACKSHOTLEMONNAMINGFORDMEXCAUCASIANINTRINSIC20"GLOBALBALLOONGLASS2017TONICTONICWITHLEMON/WITHSPOONSCHWEPPES_20_INTRINSIC_GLOBAL_LEMONWITHLEMON/WITHOUTSPOONSCHWEPPES_20_INTRINSIC_GLOBAL_NOSPOONWITHOUTLEMON/WITHOUTSPOONSCHWEPPES_20_INTRINSIC_GLOBAL_NOLEMONCSEBALLOONGLASS2017TONICTONIC+BITTERLEMON/SAMEBOTTLEWITHLEMONSCHWEPPES_20_INTRINSIC_CSE_LEMONWITHOUTLEMONSCHWEPPES_20_INTRINSIC_CSE_NOLEMONGBBALLOONGLASS2017TONICTONICWITHLEMONSCHWEPPES_20_INTRINSIC_GB_LEMONWITHOUTLEMONSCHWEPPES_20_INTRINSIC_GB_NOLEMONSLBUBALLOONGLASS2017TONICGRAPEFRUIT,GRAPEFRUITZERO+TONICAWITHLEMONSCHWEPPES_20_INTRINSIC_SLBU_LEMONWITHOUTLEMONSCHWEPPES_20_INTRINSIC_SLBU_NOLEMONFINALCAUCASIANINTRINSIC20”VERSIONSClassified-07

Back-upVERSIONEDITMARKETGLASSLABELSHOOTINGPACKSHOTLEMONNAMINGFORDMEXFINALCAUCASIANEXTRINSIC30”VERSIONSCAUCASIANEXTRINSIC:30GLOBALBALLOONGLASS2017TONICTONICWITHSCHWEPPES30_CHINESETATTOO+PINCODE_GLOBAL_LEMONSCHWEPPES30_FB+PINCODE_GLOBAL_LEMONSCHWEPPES30_FB+TOMATO_GLOBAL_LEMONSCHWEPPES30_OFFICEPARTY+2NDDATE_GLOBAL_LEMONWITHOUTSCHWEPPES30_CHINESETATTOO+PINCODE_GLOBAL_NOLEMONSCHWEPPES30_FB+PINCODE_GLOBAL_NOLEMONSCHWEPPES30_FB+TOMATO_GLOBAL_NOLEMONSCHWEPPES30_OFFICEPARTY+2NDDATE_GLOBAL_NOLEMONCSEBALLOONGLASSACTUALTONICTONIC+BITTERLEMON/SAMEBOTTLEWITHLEMONLEMONSCHWEPPES30_CHINESETATTOO+PINCODE_CSESCHWEPPES30_FB+PINCODE_CSESCHWEPPES30_FB+TOMATO_CSESCHWEPPES30_OFFICEPARTY+2NDDATE_CSEGBBALLOONGLASSACTUALTONICTONICWITHLEMONSCHWEPPES30_CHINESETATTOO+PINCODE_GBSCHWEPPES30_FB+PINCODE_GBSCHWEPPES30_FB+TOMATO_GBSCHWEPPES30_OFFICEPARTY+2NDDATE_GBSLBUBALLOONGLASSACTUALTONICGRAPEFRUIT,GRAPEFRUITZERO+TONICAWITHOUTLEMONSCHWEPPES30_CHINESETATTOO+PINCODE_SLBU_NOLEMONSCHWEPPES30_FB+PINCODE_SLBU_NOLEMONSCHWEPPES30_FB+TOMATO_SLBU_NOLEMONSCHWEPPES30_OFFICEPARTY+2NDDATE_SLBU_NOLEMONWITHLEMONSCHWEPPES30_CHINESETATTOO+PINCODE_SLBU_LEMONSCHWEPPES30_FB+PINCODE_SLBU_LEMONSCHWEPPES30_FB+TOMATO_SLBU_LEMONSCHWEPPES30_OFFICEPARTY+2NDDATE_SLBU_LEMONClassified-07

Back-upClassified-Caucasianversions07

Back-upSCHWEPPES30_CHINESSETATTOO+PINCODE_GLOBAL_LEMONEndframe:2”(0:28-0:30)BELIEVEME,I’DBEDELIGHTEDTOSERVEEVERYONEASCHWEPPESBUTSADLY,THEREAREPEOPLEWHOARENOTREADY,WHOMWECALL:AMATEURSTHOSEWHOGETATATTOOWITHOUTEVENKNOWINGITSMEANING.WHATABOUTTHOSEWHODISCLOSETHEIRPINNUMBERTOTHEIRGIRLFRIEND.5757OHMY

GOD!BUTABOVEALL,THEYAREINCAPABLEOFAPPRECIATINGTHESHARP,INTENSEANDUNIQUETASTEOFSCHWEPPES.FindallthecleanfilesonDmexAlternativesshotsinDMeX:Schweppes30_ChinesseTattoo+PinCode_Global_nolemonSchweppes30_ChinesseTattoo+PinCode_CSESchweppes30_ChinesseTattoo+PinCode_GBSchweppes30_ChinesseTattoo+PinCode_SLBU_nolemonSchweppes30_ChinesseTattoo+PinCode_SLBU_lemonOtherproductframesforCSE,SLBUandGBareailableonDmexAlso,othershotswithoutlemonClassified-ChickenCurryfontName:LuciaGrabdeSize:20Color:Pantone7408C07

Back-upFindallthecleanfilesonDmexMoremastersinDMeX:Schweppes30_ChinesseTattoo+PinCode_Global_nolemonSchweppes30_ChinesseTattoo+PinCode_CSESchweppes30_ChinesseTattoo+PinCode_GBSchweppes30_ChinesseTattoo+PinCode_SLBU_nolemonSchweppes30_ChinesseTattoo+PinCode_SLBU_lemonSCHWEPPES30_FB+PINCODE_GLOBAL_LEMONEndframe:2”(0:28-0:30)BELIEVEME,I’DBEDELIGHTEDTOSERVEEVERYONEASCHWEPPESBUTSADLY,THEREAREPEOPLEWHOARENOTREADY,WHOMWECALL:AMATEURSBUTABOVEALL,THEYAREINCAPABLEOFAPPRECIATINGTHESHARP,INTENSETHEYARETHEONESWHOFRIENDTHEIRBOSSONFACEBOOK.AMATEURS…WHATABOUTTHOSEWHODISCLOSETHEIRPINNUMBERTOTHEIRGIRLFRIEND.5757OHMY

GOD!ANDUNIQUETASTEOFSCHWEPPES.OtherproductframesforCSE,SLBUandGBareailableonDmexAlso,othershotswithoutlemon5757Classified-07

Back-upFindallthecleanfilesonDmexAlternativesshotsinDMeX:Schweppes30_ChinesseTattoo+PinCode_Global_nolemonSchweppes30_ChinesseTattoo+PinCode_CSESchweppes30_ChinesseTattoo+PinCode_GBSchweppes30_ChinesseTattoo+PinCode_SLBU_nolemonSchweppes30_ChinesseTattoo+PinCode_SLBU_lemonSCHWEPPES30_FB+TOMATO_GLOBAL_LEMONEndframe:2”(0:28-0:30)BELIEVEME,I’DBEDELIGHTEDTOSERVEEVERYONEASCHWEPPESBUTSADLY,THEREAREPEOPLEWHOARENOTREADY,WHOMWECALL:AMATEURSTHESHARP,INTENSEANDUNIQUETASTEOFSCHWEPPES.AMATEURS…BUTABOVEALL,THEYAREINCAPABLEOFAPPRECIATING

THOSEWHOGOTATATTOOOFTHEIREX´SNAME.ANYONEHERE?THEYARETHEONESWHOFRIENDTHEIRBOSSONFACEBOOK.OtherproductframesforCSE,SLBUandGBareailableonDmexAlso,othershotswithoutlemonAMATEURS…Classified-07

Back-upFindallthecleanfilesonDmexAlternativesshotsinDMeX:Schweppes30_ChinesseTattoo+PinCode_Global_nolemonSchweppes30_ChinesseTattoo+PinCode_CSESchweppes30_ChinesseTattoo+PinCode_GBSchweppes30_ChinesseTattoo+PinCode_SLBU_nolemonSchweppes30_ChinesseTattoo+PinCode_SLBU_lemonSCHWEPPES30_OFFICEPARTY+2NDDATE_GLOBAL_LEMONEndframe:2”(0:28-0:30)BELIEVEME,I’DBEDELIGHTEDTOSERVEEVERYONEASCHWEPPESBUTSADLY,THEREAREPEOPLEWHOARENOTREADY,WHOMWECALL:AMATEURSTHESHARP,INTENSEANDUNIQUETASTEOFSCHWEPPES.BUTABOVEALL,THEYAREINCAPABLEOFAPPRECIATINGTHOSEWHOTAKETOOMANYLIBERTIESWITHTHEIRBOSSESATOFFICEPARTIES.THEYAREONESWHOSAYILOVEYOUONASECONDDATE.OtherproductframesforCSE,SLBUandGBareailableonDmexAlso,othershotswithoutlemonAMATEURS…Classified-07

Back-upFindallthecleanfilesonDmexAlternativesshotsinDMeX:Schweppes30_ChinesseTattoo+PinCode_Global_nolemonSchweppes30_ChinesseTattoo+PinCode_CSESchweppes30_ChinesseTattoo+PinCode_GBSchweppes30_ChinesseTattoo+PinCode_SLBU_nolemonSchweppes30_ChinesseTattoo+PinCode_SLBU_lemonSCHWEPPES_30_INTRINSIC_GLOBAL_LEMONEndframe:2”(0:28-0:30)BELIEVEME,I’DBEDELIGHTEDTOSERVEEVERYONEASCHWEPPESBUTSADLY,THEREAREPEOPLEWHOARENOTREADY,WHOMWECALL:AMATEURSSOINSHORT,THEYAREINCAPABLEOFAPPRECIATINGTHESHARP,INTENSEANDUNIQUETASTEOFSCHWEPPES.

ONLYANAMATEURCOULDSTIRASCHWEPPESWITHATEASPOONOR,GODFORBID!,AFINGER,TOREDUCETHEGASANDITSINTENSITY.OR

THOSEWHOARECAPABLEOFDRINKINGITDOWN…INONEGO…OH-MY-GOD!OtherproductframesforCSE,SLBUandGBareailableonDmexAlso,othershotswithoutlemonClassified-07

Back-up

SCHWEPPES_15_PRODUCT_STIRRING_LEMONEndframe:2”(0:13-0:15)ONLYANAMATEURCOULDSTIRHISSCHWEPPESWITHATEASPOONOR,GODFORBID!,AFINGER,TOREDUCETHEGASANDITSINTENSITYALONGWITHIT.OHMYGOD…FindallthecleanfilesonDmexAlternativesshotsinDMeX:Schweppes30_ChinesseTattoo+PinCode_Global_nolemonOtherproductframesforCSE,SLBUandGBareailableonDmexAlso,othershotswithoutlemonClassified-07

Back-upFindallthecleanfilesonDmexAlternativesshotsinDMeX:Schweppes_15_product_oneswallownolemon

SCHWEPPES_15_PRODUCT_ONESWALLOW_LEMONEndframe:2”(0:13-0:15)SOMEONEWHOISCAPABLEOFDRINKINGASCHWEPPESDOWNINONEGO,WITHOUTTAKINGTHETIMETOSOURITSINTENSETASTE,CANONLYBEDEFINEDASANAMATEUROtherproductframesforCSE,SLBUandGBareailableonDmexAlso,othershotswithoutlemonClassified-07

Back-upFindallthecleanfilesonDmexAlternativesshotsinDMeX:Schweppes_15_product_glass_nolemonSCHWEPPES_15_PRODUCT_GLASS_LEMONEndframe:2”(0:13-0:15)IFSOMEONEDRINKSASCHWEPPESSTRAIGHTFROMTHEBOTTLE,WITHOUTLETTINGITSFINESANDSUBTLEBUBBLESFREE,THEREAREJUSTTWOPOSSIBILITIES:ONE,THEYDON’THEAGLASS,TWO,THEY’REAMATEURS.IFYOUWANTICANGIVEYOUTHISGLASSSOYOUDON’TLOOKLIKEANAMATEUR.OtherproductframesforCSE,SLBUandGBareailableonDmexAlso,othershotswithoutlemonClassified-07

Back-upSCHWEPPES_15_PRODUCT_MILK_LEMONEndframe:2”(0:13-0:15)EVENIFYOUDON’TBELIEVEIT,THEREAREPEOPLEWHOWAITAFTERPOURINGASCHWEPPESFORITTOLOSEITSINTENSITYANDEFFERVESCENCE.AMATEURS…MAYBEYOUPREFERAGLASSOFMILK?FindallthecleanfilesonDmexAlternativesshotsinDMeX:Schweppes_15_product_milk_nolemonOtherproductframesforCSE,SLBUandGBareailableonDmexAlso,othershotswithoutlemonClassified-07

Back-upSCHWEPPES_20_INTRINSIC_GLOBAL_LEMONOtherproductframesforCSE,SLBUandGBareailableonDmexClassified-Endframe:2”(0:13-0:15)IFSOMEONEDRINKSASCHWEPPESSTRAIGHTFROMTHEBOTTLE,WITHOUTLETTINGITSFINESANDSUBTLEBUBBLESFREETWO,THEY’REAMATEURS.IFYOUWANTICANGIVEYOUTHISGLASSSOYOUDON’TLOOKLIKEANAMATEUR.THEREAREJUSTTWOPOSSIBILITIES:ONE,THEYDON’THEAGLASS,07 TheCampaign:CaucasianSCHWEPPES_20_INTRINSIC_GLOBAL_NOLEMONOtherproductframesforCSE,SLBUandGBareailableonDmexClassified-Endframe:2”(0:13-0:15)IFSOMEONEDRINKSASCHWEPPESSTRAIGHTFROMTHEBOTTLE,WITHOUTLETTINGITSFINESANDSUBTLEBUBBLESFREETWO,THEY’REAMATEURS.IFYOUWANTICANGIVEYOUTHISGLASSSOYOUDON’TLOOKLIKEANAMATEUR.THEREAREJUSTTWOPOSSIBILITIES:ONE,THEYDON’THEAGLASS,07 TheCampaign:CaucasianSCHWEPPES_20_INTRINSIC_GLOBAL_NOSPOONOtherproductframesforCSE,SLBUandGBareailableonDmexClassified-Endframe:2”(0:13-0:15)IFSOMEONEDRINKSASCHWEPPESSTRAIGHTFROMTHEBOTTLE,WITHOUTLETTINGITSFINESANDSUBTLEBUBBLESFREETWO,THEY’REAMATEURS.IFYOUWANTICANGIVEYOUTHISGLASSSOYOUDON’TLOOKLIKEANAMATEUR.THEREAREJUSTTWOPOSSIBILITIES:ONE,THEYDON’THEAGLASS,07 TheCampaign:CaucasianClassified-Pan-Africanversions07 Back-upVERSIONEDITMARKETGLASSLABELSHOOTINGPACKSHOTLEMONNAMINGFORDMEX

FINALPANAFRICANEXTRINSIC30”AND15”VERSIONSClassified-PANAFRICANEXTRINSIC:30GLOBALBALLOONGLASS2017TONICTONICWITHSCHWEPPES_30_PANAFRICAN_FB+PINCODE_GLOBAL_LEMONSCHWEPPES_15_PANAFRICAN_FACEBOOK_LEMON:15SCENESSCHWEPPES_15_PANAFRICAN_PINCODE_LEMON07

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