商务英语口语（第3版）课件Unit 5 At the Trade Fair

Unit5AttheTradeFairMesseFrankfurt1Whatcantradechoicesbringtogether?

2Whatisthebasisofeveryentrepreneurialsuccess?People,productsandideas.Personalrelationshipsandtrust.Helloguys.Thesales-managerofourcompanywantsmetoattend2016MiddleEast(Dubai)InternationalGarment&TextileFair.Helloeveryone.I’mNemo,I’llgiveMichaelsomeadviceonhowtopreparetheexhibitionandtalkwithboothvisitors.Task1Lookatthecomics,describeitandthendiscussitwithyourpartners.Wordsandexpressionsforyourreference:brochure businesscardbanner boothpersonnelbooth exhibitionhallproduct businesssuitssample foldingtablecatalogue demonstrationnametagTask1Task2Task3Part1Warm-uppart1part2part3part4part5Tip1_____________________________________________________Tip2_____________________________________________________Tip3_____________________________________________________Task2FillintheblanksPart1Warm-upTask1Task2Task3It’smyfirsttimetoattendthetradefair,butNemoisnothere.Sowouldyouliketogivemesometipsforpreparingfortheexhibition?Task3Listentothedialogueandfinishthequestions1.WhatarethetipsSaragavetoMichael?Let’ssumup.Someoftipshavebeenlisted.Part1Warm-upTip

1____________________________________

Tip2Youshouldmakesomepreparations.Youneedto:a________________________________________.

b._______________________________________.

c.Haveagoodcommandofyourexhibitsandyourcompany.

Youneedtosignupforthetradefair.Decorateanexhibitbooth.Knowsomeboothpersonneletiquette.Task1Task2Task3Thanksforyoursuggestions.TodayIcameacrossmyfriendSara.Pleaselistentoourdialogue.Tip3Thingsyou’llneedarefoldingtables,tablecloths,displayboards,etc.a._________________________________________________________________________________________________________________________b.__________________________________________________________________________________________________________________________c.______________________________________________________________________________________________________________________________________________________________

Tip4______________________________________________________________________________Thanksforyoursuggestions.TodayIcameacrossmyfriendSara.Pleaselistentoourdialogue.

Checktheregistrationpaperworktodeterminethesizeofyourbooth,aswellaswhereyouwillbelocatedintheexhibithall.Purchasetablecloths,balloonsandotherdecorativeelementsinthecolorsofyourbusinesslogo.Youshouldalsopreparedisplayboardsorbannerstoshowcase.Purchaseadvertisingmaterialsorcreatesamplesofyourworkforpotentialclientstotakewiththemaftervisitingyourbooth,likepens,magnets,orsmallcalendarswithyourbusinessinformation.Youshouldsetupyourboothbeforethedayoftheeventsothatyoucanevaluateitsappearance.Herearesomegoodexpressionsusedintheconversation.

applyforparticipation （1）申请参展decorateanexhibitbooth （2）_________________knowsomeboothpersonneletiquette（3）_________________haveagoodcommandofyourexhibits （4）熟悉展品checktheregistrationpaperwork （5）_________________preparedisplayboardsorbanners （6）准备展板或横幅potentialclients （7）_________________evaluateitsappearance （8）_________________Part1Warm-up布置展位了解展位工作人员礼仪检查登记文件2.FillouttheChinesemeaningofsomeoftheexpressionsusedintheconversation.潜在客户评估外观Part1Warm-upScriptofTask3Sara:HeyMichael,howareyoudoing?Michael:Morning,Sara.I’mfine,thankyou.Sara:Iheardthatyouworkinsalesdepartmentofthecompanynow?Michael:Ohyes.FirstlyIcametothecompanyasanassistantadministrator.Afterthree-monthprobationaryperiod,Ibecomeasalesman.Andrecently,thesalesmanagertoldmetoattend2016MiddleEast(Dubai)InternationalGarment&TextileFair.Sara:Congratulations,Michael!Michael:Thanks,Sara.Sara:Isityourfirsttimetoattendthetradefair?Michael:Yes.Wouldyouliketogivemesometips?Sara:Ofcourse,thefirstthingforanexhibitoristhatyouneedtosignupforthetradefair.Michael:Yes,Ihaveappliedforparticipation.Sara:Thenyoushouldmakesomepreparationsbeforeyougotoattendthetradefair.Youneedtodecorateanexhibitbooth,knowsomeboothpersonneletiquette,andhaveagoodcommandofyourexhibitsandyourcompany.Part1Warm-upMichael:OK,couldyoutellmesomethingabouthowtodecorateanexhibitionbooth?Sara:Well,thingsyou’llneedarefoldingtables,tablecloths,displayboards,brochures,businesscardsandadvertisingitemsorsamples.Michael:AndthenwhatdoIdo?Sara:Youshouldchecktheregistrationpaperworktodeterminethesizeofyourbooth,aswellaswhereyouwillbelocatedintheexhibithall.Michael:OK,checktheregistrationpaperworkaboutthebooth.Whatelse?Sara:Purchasetablecloths,balloonsandotherdecorativeelementsinthecolorsofyourbusinesslogo.Youshouldalsopreparedisplayboardsorbannerstoshowcase.Michael:Oh,therearealotofthingstoprepare.Sara:Yes,don’tforgettopurchaseadvertisingmaterialsorcreatesamplesofyourworkforpotentialclientstotakewiththemaftervisitingyourbooth,likepens,magnets,orsmallcalendarswithyourbusinessinformation.Michael:Youmeansouvenirs?Sara:Right.Atlast,youshouldsetupyourboothbeforethedayoftheeventsothatyoucanevaluateitsappearance.Michael:Thankyou,Sara.Youarereallyhelpful.Sara:Notatall.Ihopeyou’llhaveagoodtripandhandleitwell.Michael:Ihopeso.IreceivedaphonecallfromMr.Li,salesmanagerofcompany,askingmeaboutthepreparationfortheMiddleEast(Dubai)InternationalFair.

Pleaselistentothedialoguesandfinishthetasks.PartIIListeningPracticePartIIListeningPracticeMichael:Hello,thisisMichaelspeaking.Mr.Li:HelloMichael.ThisisLi.Haveyou(1)_________upfortheMiddleEast(Dubai)InternationalFair?Michael:Eh…notyet,canyoutellmesomethingabouttheparticipation(2)_______?Mr.Li:Well,firstlyyoushouldcalltheorganizingcommitteetosignup.Then(3)_________theboothand(4)_________exhibitionfee.Michael:Isthatall?Mr.Li:Ontopofthatyouneedtopreparethesamples,brochures,(5)_________productsetc.Michael:HowmanybrochuresshouldIprepare?Mr.Li:Atleast100piecesanddon’tforgettodecoratethe(6)_________.Michael:Whydoweneedtodecoratethebooth?Mr.Li:Itisimportanttogive(7)_________agood(8)_________andshabbydecorationwill(9)_________theimageofcompany.Michael:OhIgotthat.Iwillgetthingsdownassoonaspossible.Thanksforyourhelp.signedprocedurebookpaypromotionalboothcustomersimpressiondamagepart1part2part3part4part5Practice1.ListentothefollowingdialogueandFillinthemissingwords.Sillyquestion/response

Reasons

Eh…notyet,canyoutellmesomethingabouttheparticipationprocedure?Whydoweneedtodecoratethebooth?Heshouldhaveknownsomethingabouttheparticipationprocedurebeforehand.It’sverynecessaryforhimtodecoratetheboothbecauseshabbydecorationwilldamagetheimageofcompany.Michaelhasmadetwoinappropriatequestionandresponse.Doyouknowwhatarethey?Andstateyourreasons.PartIIListeningPractice。

2.Listenagainandfillinthetable.Practice1Michael:Hello,thisisMichaelspeaking.Mr.Li:HelloMichael.ThisisLi.HaveyousignedupfortheMiddleEast(Dubai)InternationalFair?Michael:Eh…notyet,canyoutellmesomethingabouttheparticipationprocedure?Mr.Li:Well,firstlyyoushouldcalltheorganizingcommitteetosignup.Thenbooktheboothandpayexhibitionfee.Michael:Isthatall?Mr.Li:Ontopofthatyouneedtopreparethesamples,brochures,promotionalproductsetc.Michael:HowmanybrochuresshouldIprepare?Mr.Li:Atleast100piecesanddon’tforgettodecoratethebooth.Michael:Whyweneedtodecoratethebooth?Mr.Li:Itisimportanttogivecustomersagoodimpressionandshabbydecorationwilldamagetheimageofcompany.Michael:OhIgotit,Iwillgetthingsdownassoonaspossible.Thanksforyourhelp.PartIIListeningPractice（1）______（2）______（3）______（4）______（5）______（6）______（7）______（8）______（9）______（10）______(1)signedupfora.参加报名(2)participationprocedureb.展览会的费用(3)exhibitionfeec.组织委员会(4)organizingcommitteed.样品(5)boothe.展位(6)brochuresf.装饰(7)samples

g.形象(8)decorateh.小册子(9)ontopofi.参加流程(10)imagej除……之外aibcehdfjgPartIIListeningPractice3.StudythefollowingexpressionsandmatchthemwiththecorrespondingChineseequivalents._____(1)Mr.Greenwasinterestedintheproducts._____(2)Michaelhadagoodcommandoftheproduct._____(3)MichaelofferedMr.Greencatalogueforreference._____(4)MichaelofferedMr.Greenhisbusinesscard._____(5)Mr.GreenwillcontactMichaelforcooperationafterthefair.TFTFTIscrewedupthefirstinterview.ButIstillhavechance.ThefollowingispartofmysecondinterviewdialoguePartIIListeningPracticePractice21.Listentothedialogueanddecidewhetherthestatementsbelowaretrue(T)orfalse(F).Practice2ScriptMr.Green:Goodmorning.MynameisPhilGreenandIworkfortheMGCompany.Michael: Goodmorning.HowcanIhelpyou?Mr.Green:Iaminterestedinthewomen’sjacketsyouoffer.Canyoushowmeyourcatalogue?Michael: Yes,ofcourse.Hereyouare.Mr.Green:Canyougivememoreinformationaboutwomen’sjackets?Michael:Eh,itisamoderndesign…Actuallyyoucanfindmoredetailsinthecatalogue.Mr.Green:Alright,canyougivemesomeinformationaboutyourcompany?Howmanyandwhichdepartmentsdoyouhaveandhowmanypeopleworkinthedepartments?Michael:Sure.Inourfirmwehavegot5differentdepartments:HR,sales,marketing,advertisingandpurchasedepartment.Thereare20peopleeachinthesalesandpurchasedepartmentsand9peopleinmarketing,advertisingandHR.Mr.Green:Whatothertextilefirmsdoyouhavebusinessrelationswith?Michael:WeareincontactwithanumberofAustraliantextilefirmsdealingwithalltypesofproducts.Mr.Green:Ok.CanIhaveyourbusinesscard,soIcancontactyoulater?Michael:I’msorry,butIdon’thaveanywithmenow.PartIIListeningPracticeMr.Green:Goodmorning.MynameisPhilGreenandIworkfortheMGCompany.Michael: Goodmorning.HowcanIhelpyou?Mr.Green:Iaminterestedinthewomen’sjacketsyouoffer.(1)我能看看你们的目录吗？

Michael: Yes,ofcourse.Hereyouare.Mr.Green:Canyougivememoreinformationaboutwomen’sjackets?Michael:Eh,(2)我们的产品设计新颖…Actuallyyoucanfindmoredetailsinthecatalogue.Mr.Green:Alright,canyougivemesomeinformationaboutyourcompany?Howmanyandwhichdepartmentsdoyouhaveandhowmanypeopleworkinthedepartments?Michael:Sure.Inourfirmwehavegot5differentdepartments:H.R,sales,marketing,advertisingandpurchasedepartment.Thereare20peopleeachinthesalesandpurchasedepartmentsand9peopleinmarketing,advertisingandH.R.Mr.Green:(3)你们公司跟哪些纺织公司有贸易合作关系？Michael:(4)我们与许多经营各种产品的澳大利亚纺织公司有联系。Mr.Green:OK.(5)你可以给我张名片吗，以便我日后与你联系。Michael:I’msorry,butIdon’thaveanywithmenow.

Canyoushowmeyourcatalogue?itisamoderndesign.

Whatothertextilefirmsdoyouhavebusinessrelationswith?

WeareincontactwithanumberofAustraliantextilefirmsdealingwithalltypesofproducts.CanIhaveyourbusinesscard,soIcancontactyoulater?PartIIListeningPractice2.Translatetheunderlinedsentencesbyyourself,thenlistentothedialogueagainandcheckyourtranslations.PoorMichaelsaidsomethinginappropriateagain.Discusswithyourpartneraboutwhyitisinappropriate.PartIIListeningPractice3.DiscussionPartIIILanguageFocus(1)WhatisMr.Green’sinquiryabout?___________________________________________________(2)Whatisthesellingpointofwomen’sapparelofPrishseries?___________________________________________________(3)Howlongdoesitusuallytakeyoutodelivery?___________________________________________________(4)Isthereanydiscount?___________________________________________________(5)What’stheminimumquantityofgoods?___________________________________________________Women’sapparelofPrishseries.Fashiondesign,flatteringcolorsandprettypatterns.Aboutonemonth.5%discountisgrantediforderismorethan2,000pieces.1,000pieces.part1part2part3part4part5Task1Listentothedialogueandanswerthefollowingquestionsorally.PartIIILanguageFocusTask2Listentothedialogueagainandchoosetheproperquestions.a.Howlongdoesdeliveryusuallytake?b.Isthereanycatalogueorbrochure?c.Butisitpossiblethatyoulowerthepricealittlebit?d.What’stheminimumorderquantityofyourgoods?e.HereismybusinesscardandmayIhaveyours?Mr.Green:Goodmorning.MynameisPhilGreenandIworkforthePGCompany.Michael:Goodmorning.HowcanIhelpyou?Mr.Green:Iaminterestedinthewomen’sapparelofPrishseriesyouoffer.(1)_________?Michael:Yes,ofcourse.ThisnewproductistothetasteofEuropeanmarket.OurPrishseriesisespeciallypopularforitsfashiondesign,flatteringcolorsandprettypatterns.Mr.Green:Thatsoundsliketheproductwehadinmind.(2)______?bcMichael:Icanassureyouthatourpriceisthemostfavourable.Itisstilllowerthanthequotationsyoucangetelsewhere.Mr.Green:(3)_________?Michael:1,000pieces.And5%discountisgrantedifyouordermorethan2,000pieces.Mr.Green:(4)_________?Michael:Aboutonemonth.Mr.Green:Iamveryinterestedinyourproduct,andIthinktheremaybesomegreatopportunitiesforustoworktogether.(5)_________?Michael:Ofcourseandfeelfreetogivemeacallifyouhaveanyquestions.Mr.Green:Thanksyoufortheinformation.Goodbye.Michael:Goodbye.daea.Howlongdoesdeliveryusuallytake?b.Isthereanycatalogueorbrochure?c.Butisitpossiblethatyoulowerthepricealittlebit?d.What’stheminimumorderquantityofyourgoods?e.HereismybusinesscardandmayIhaveyours?PartIIILanguageFocusMr.Green:Goodmorning.MynameisPhilGreenandIworkforthePGCompany.Michael:Goodmorning.HowcanIhelpyou?Mr.Green:Iaminterestedinthewomen’sapparelofPrishseriesyouoffer.Isthereanycatalogueorbrochure?Michael:Yes,ofcourse.ThisnewproductistothetasteofEuropeanmarket.OurPrishseriesisespeciallypopularforitsfashiondesign,flatteringcolorsandprettypatterns.Mr.Green:Thatsoundsliketheproductwehadinmind.Butisitpossiblethatyoulowerthepricealittlebit?Michael:Icanassureyouthatourpriceisthemostfavourable.Itisstilllowerthanthequotationsyoucangetelsewhere.Mr.Green:What’stheminimumorderquantityofyourgoods?Michael:1,000pieces.And5%discountisgrantedifyouordermorethan2,000pieces.Mr.Green:Howlongdoesdeliveryusuallytake?Michael:Aboutonemonth.Mr.Green:Iamveryinterestedinyourproduct,andIthinktheremaybesomegreatopportunitiesforustoworktogether.HereismybusinesscardandmayIhaveyours?Michael:Ofcourseandfeelfreetogivemeacallifyouhaveanyquestions.Mr.Green:Thanksyoufortheinformation.Goodbye.Michael:Goodbye.PartIIILanguageFocus(1)Icanassureyouthatourpriceisthemostfavourable._______________________________________________________________(2)And5%discountisgrantedifyouordermorethan2,000pieces.______________________________________________________________(3)ThisnewproductistothetasteofEuropeanmarket.______________________________________________________________(4)Thatsoundsliketheproductwehadinmind.______________________________________________________________(5)Theyarestilllowerthanthequotationsyoucangetelsewhere.______________________________________________________________我可以向你保证我方的价格是最优惠的。如果订单数量超过2000件，我们可以给予你方5%的折扣。这种新产品很受欧洲市场的欢迎这好像就是我们想要的产品。我们的报价仍然比你方所能得到的报价低。Task3Translatethefollowingusefulsentences.PartIIILanguageFocusTask4RetellthestoryofMichael’ssecondconversationatthetradefairfromMr.PhilGreen'spointofview.Thebeginninghasbeengiven.ItalkedwithMichaelfromHyperForeignTradeCompanyatthetradefairthismorning...Michael，youhavedoneagoodjobthistime.Imadeit!Icanreceivevisitorsattradefairsnow!Congratulations.Butinthisworldofglobalizationweshouldknowmoreaboutthediversecultures,shouldn’twe?PartIVExpansionofCulture______(1)Comic-Conwasorganizedfirstbyagroupofcomicfans.______(2)TheFrankfurtBookFairisheldinNovembereveryyear.______(3)CantonFairisheldonceayear.______(4)PeoplecometotheFrankfurtBookFairinordertonegotiateinternationalpublishingrightsandlicensingfees.______(5)CantonFairhaskeptupwiththetimesandfollowedthestepsofChina’sreformandopeningupandChina’sforeigntradedevelopment.______(6)CantonFairishostedbytheMinistryofCommerceofPRC.______(7)GeneralpubliccanattendtheFrankfurtBookFaironfirstday.12FFTFTFFpart1part2part3part4part5Task1Decidewhetherthestatementsbelowaretrue(T)orfalse(F)accordingtothepassageyouhaveread.3(1)publisher出版商(5)CantonFair广交会(2)MinistryofCommerce商务部(6)thelargestscale规模最大(3)keepupwithtimes与时俱进(7)reformandopeningup改革开放(4)marketorientation市场导向(8)informationrelease信息发布

Herearesomegoodexpressionsusedinthepassage.PartIVExpansionofCulture123PartIVExpansionofCultureTask2Discusswithyourclassmatesaboutwhenandwherethesefamoustradefairsareusuallyheld.Fillouttheform.Thefirsthasbeendoneforyou.TradefairTimePlaceItemsondisplayComic-ConInternational:SanDiegoafour-dayevent(Thursday–Sunday)heldduringthesummerSanDiegoComicbooksandsciencefiction/fantasyrelatedfilm,television,andsimilarpopulararts,includedalargerrangeofpopcultureandentertainmentelementsacrossvirtuallyallgenresCantonFair

TheFrankfurtBookFair

123PartVSpeakingActivitiesActivity1Directions:SupposeyouareMichael,andyourpartneristhesalesmanager;pleasemakeadialogueaboutthepreparationofthetradefair.Activity2Directions:SupposeyouareMichael,andyourpartnerisaboothvisitor.MakeadialoguebetweenMichaelandtheboothvisitoraboutMichael’sfirstconversationatthetradefair.Activity3Directions:Workwithyourpartnerandrole-playthefollowingsituation:DanielStarling,thepurchasingmanagerofBritishABScompanyisvisitingyourbooth.Yougreethimandgethisname,companyandjobposition.Heasksaboutyourcompany’sproducts.Yourcompanyspecializesintoys.Youshowhimsamples,exchangebusinesscard,etc.Majortypes:Disney,Pixar,Dreamworks(authorized)Suitablefor:3-12yearsoldMarket:PopularinSoutheastAsianmarketpart1part2part3part4part5

思政微课堂5

Professionalism

Doyou

think

Michaelisprofessional?Pleasefindsomeexamplesofhisprofessionalisminthetext.1.Lead-In2.Explanation3.ExercisesWhyisprofessionalismimportantinbusiness?Makeapresentationonastoryofprofessionalism.

思政微课堂5(References)

Yes,Ithinkso.Onpage68ofthetextbook,afterMikeknewtheparticipationprocedurehewouldgetthingsdownassoonaspossible.Onpage70ofthetextbook,Mikegavetheverydetailedinformationabouthiscompany.Onpage74ofthetextbook,whenMrGreeninquiredaboutthenewproduct,Mikepresentedthesellingpointoftheproducttheclientwasinterestedin,thediscountandthedeliverytime.Inthesedialogues,Mikeshowedhisprofessionalismbyansweringquestionsfullyandacccurately.1.Lead-InProfessionalismisoneofthemostimportantthingstohaveintheworkplace.Thisisbecauseitencourages

accountability,

cooperation,innovation,andmanyotherpositivequalities.

Theadvantageofbeingprofessionalintheworkplacewillprovideyouwithapositivereputationamongyourcoworkersandmanagers.Thiscantranslateintopromotions,opportunitiestoworkonsignificantprojects.Itcanbedifficultgoingintoanewworkspacewithanewteam.Notehowyourcoworkersoperatetogetasenseofhowthingsaredone.Thiscanmeanthingslikemeetingetiquette,interactionwitheachotherandwithclientsaswellasdresscode.Eachworkplacewillhavedifferentexpectationsofwhatconsideredprofessional,soyoushouldbeobservantandperceptiveofthesetting,peopleandtheculture.Gettingalongwillbeamajorpartofanyjobsoitisimportanttodemonstrateeffectiveinterpersonalskills.Thiscanrangefromst