2026年国际消费电子展五大新兴主题研究报告（英文版）-

REWINDSERIES/CESREWIND2026

ARTIFICIAL

INTELLIGENCE,HUMANDESIGN

5EMERGINGTHEMESFROMTHISYEAR’SCONSUMERELECTRONICSSHOW

INTRODUCTION

ARTIFICIALINTELLIGENCE,HUMANDESIGN

CEShasalwaysbeenaspectacle-a

sensoryoverloadofbrightlights,ambitious

prototypes,futuristicpromises,andthe

occasionaluncannyglimpseofwhatthe

futuremighthold.Robotsroamtheshowfloor.AIiseverywhere.Screensarebigger,faster,

sharper.Andeveryyear,weleaveknowingoneuncomfortabletruth:mostofwhatdazzles

atCESwillnevermeaningfullyscale.

That’swhatmakesCESsovaluablefor

marketers-notasapredictorofwinnersand

losers,butasasignalofhowinnovationisbeingframed,experienced,andmadebelievable.

AtCES2026,somethingsubtlebutsignificantshifted.

Amidthenoiseandbrightlightsofsharper

screens,fasterprocessors,proliferating

platforms,andever-moresophisticatedAI,

thebrandsthattrulystoodoutweren’tsimplyshoutingaboutintelligence,automation,or

performance.Theyweredoingsomething

farmoreeffective:theyweremakingpeople

feelsomething.Theywereturningabstractenterprisecapabilityintolivedexperiencethroughhuman-centereddesign.

AsremarkedinadentsuBreakfastBriefing

session,‘CMOFutures:WhereIntelligence

MeetsIntention’,whenasmarketerswelook

backatCES,aconferenceinundatedby

screens,handsets,wearables,andspeakers

inthethousands,whattendstostickwith

usisvaluecreation:theinnovationsthat

representedatangible,relatablestep-change.

Herearesomeoftheinnovationsthatwe

feltcombinedArtificialIntelligenceand

human-centereddesigntocreatevalue(forconsumers,creators,patients,communities,andbusinesses)acrossfivekeythemes.

ARTIFICIALINTELLIGENCE,HUMANDESIGN2dentsu

CES2026

INTRODUCTION

OURTHEMES

02

04

01

03

05

LET’SGETPHYSICAL:

ENHANCINGIRLEXPERIENCES

LESSISMORE:

THERESILIENCEOF‘MINIMALIST’SOLUTIONS

MAKINGITREAL:AGENTICAI’S

SOPHOMOREPHASE

CREATORS

WITHOUTBORDERS:WHERECULTURE

GETSMADE

FROMBUYERSTOBELIEVERS:

THERISEOFTHE

TOTALPERSON

EXPERIENCEINB2B

ARTIFICIALINTELLIGENCE,HUMANDESIGN3

CES2026

ARTIFICIALINTELLIGENCE,HUMANDESIGN4dentsu

CES2026

THEME01

MAKINGITREAL:

AGENTICAI’SSOPHOMOREPHASE

Lastyear,atCES2025,‘agentic’wasthebuzzwordpermeatingtheconference,

asaresultofNVIDIA’sAIBlueprints

announcementandofaconsiderableuptakeinfundinginvestmentforAIagentstart-

ups.Atthisyear’sCES,AIagentsstarted‘gettingreal’astheystartedtomanifestabroadersetof‘streetlevel’applicationsthatconsumerscanrelatetointheir

everydayexperiences,beyondinterfacingwithsearchandcontentgenerationtools.

AsremarkedinadentsuBreakfastBriefing

session,‘CESforMarketers:TrendsWe

Expectfor2026’,hostedbydentsu’sWhitneyFishman,EVPFutures&InsightsandSarah

Stringer,GlobalChiefofInnovation,Media,thismeansweareenteringthecritical

phaseintheinnovationcycleinwhichsomeuse-caseswillbeembracedbyconsumers,andsome-asseenwiththediscourse

around‘AIslop’-willberejected.

HerearesomenotableexamplesofinnovationsshowcasedatCESwhereagenticAIwasput

inserviceofsolvingforsomeformoflong-

standingfrictioninoureverydayexperiences.

ARTIFICIALINTELLIGENCE,HUMANDESIGN5dentsu

CES2026

THEME01

TIMEKETTLE-ROSETTA’SEARPHONES

Imaginelanguagebarriersarenomoreand

theimplicationsthisnewrealitycanhave

forsectorsliketravel,hospitality,retail,

andhealthcare,tonameafew.ACES2026

HonoreeinArtificialIntelligence,Headphones&PersonalAudio,MobileDevices,Accessories&Apps,theTimekettleW4AIInterpreter

Earbudsaretheworld’sfirstin-eartranslationdevicetocombineBone-VoiceprintSensor

CapturewithLLM-powered,context-awareAI.

Theearbudsarereportedly98%accuratein

theirtranslations,whichareessentiallyreal-

time(deliveredwitha0.2secondlag).‘Agentic’comesinplayinthisapplicationastheAI

leveragedinthisdeviceanticipatescontext,interpretsintent,andcorrectspronunciationacross42languagesand95accents.

LG-HOMEENTERTAINMENT‘SOMMELIER’

Asnewentertainmentofferings,newsmartdevices,new‘musthave’applicationsand

gadgetscontinuetoemerge,consumersaredefinitelynotstrugglingwithalackoptionswhenitcomestoinvestingtheirdowntime.

Asamatteroffact,theyaremorelikely

feelingintimidatedbytheembarrassment

ofrichestheyarepresentedwith.Especiallyatatimewhen50%ofglobalconsumers

saytheyaremakinganefforttorationtheirscreentime,1gettingtomakeasatisfactoryselectionasfastandefficientaspossibleis

somethingweallstriveforonaregularbasis.

AtCES2026LGshowcasedhowtheir

SmartTVsleverageitsmulti-AIarchitecture

(webOS2026)todeliversmarter,more

responsiveviewingexperiencestotheend

user.Thisunderlyingarchitectureleverages

multipleAIagents,resultingintheTV

interfaceunderstandingusers’intentfaster

andprovidingcontentrecommendations

acrossavailablesubscriptionstotake‘analysisparalysis’outofourdowntimeequations.

THEME01

ARTIFICIALINTELLIGENCE,HUMANDESIGN6dentsu

CES2026

UNO-WHOLISTICTRIAGING

“Menssanaincorporesano”(“ahealthymindandahealthybodygohandin

hand”),theLatinadagesays.Butassessing

shortcomingsacrossboththesetwosphereshas,historically,beeneasiersaidthandone.

ACES2026HonoreeinEmbedded

Technologies,UNOBrainBodyisa

next-generationmentalANDhealthscreeningkioskthatdelivershospital

gradediagnosticswithinjustoneminute,

capturingavarietyofsignalsfrombrainwaveactivitytohearthratevariability,etc.

The‘athome’version,UNOCARE,takesasimilarapproachasitanalyzesfacialbloodflow

signalsthroughfacerecognitiontechnologytoidentifykeywellnessstatessuchasstress,burnout,fatigue,andanxiety,andthenguideusersbydeliveringpersonalizedrecovery

pathwaysinitsAI-poweredwellnessplatform.

CERENCE–AGENT-2-

AGENTECOSYSTEM

Asevidencedinarecentdentsuresearch

report,with55%ofAmericanseitherusingor

planningtouseittoshop,AIisemergingas

arecurrentshoppingpartnerforshoppers.2

ButwhatifAIagentsonbothsidesofthe

commerceequation–buyerANDseller/serviceprovider–starttocollaboratetodeliveran

optimalexperienceforallpartiesinvolved?

IntheleaduptoCES2026,Cerence,

anindustryleaderinAIsolutionsforthe

automotiveandtransportationsectors,

announcedit’smovingbeyondin-vehicle

experienceswiththelaunchoftwonew

domain-specificAIagents:thedealerassistagentandtheownershipcompanionagent.

Automatingleadcapture,testdrivebookings,andserviceschedulingwhileintegrating

directlywithCRMandDealerManagementSystems,theformerisdesignedtobridge

thegapbetweencustomerexpectations

anddealershipoperationallimits.On

theotherhand,thelatteraddressesthe

factthatmostcarownersdonotactivelyusethemostadvancedfeaturesintheir

vehiclesbyprovidinganalways-onservicecompanioninthevehiclethathelpsdriversoptimizethepost-purchasejourney.

However,whatismostinterestingisperhapsthenotionofthetwoagentscollaborating

tocreateanAI-poweredserviceloopthat

facilitatesreal-time,context-awarehandoffsbetweenthevehicleandthedealership.

THEME01

WHAT

BRANDSSHOULDDO:

DESIGNFOR‘SUPERVISINGAI,’NOTJUSTUSINGIT

Buildplaybookswherehumansset

goals,guardrails,andbrandvoice—andagentsexecute.Trainteamsonpromptframeworks,QA,andescalationratherthanonlyon“howtouseXtool.”

MAKEYOURDATAAGENT-READY

Clean,structured,consenteddatabecomestherawmaterialagentsneedtoactintelligently.

Investintagging,taxonomies,andconsistent

definitionsacrossCRM,media,andcommerce.

REWRITEROLESANDKPIS

Expectlesstimeonmanualbuild/trafficwork,

andmoreonstrategy,testinghypotheses,and

interpretingoutputs.AnupcomingdentsuCMOreportshowsthat50%ofglobalmarketing

thinkredesigningmarketingprocesses,

workstreams,andskillsetswithAIinmindis

nowakeypartoftheirmandate.ShiftKPIsfrom‘volumeofactivity’metrics(assets,emails,

posts)tomeasuringthequalityofoutcomes.

GUARDRAILSFORBRANDANDRISK

Setrulesgoverningwhereagentscan

publishwithoutapproval,whatdatatheycanaccess,anddefinehowtoauditdecisions.

ARTIFICIALINTELLIGENCE,HUMANDESIGN7

CES2026

ARTIFICIALINTELLIGENCE,HUMANDESIGN8dentsu

CES2026

THEME02

LET’SGETPHYSICAL:

ENHANCINGIRLEXPERIENCES

WhileCEShasgrownintoan

innovationshowcasethatoften

featurestechnologyfarbeyondthereachofaverageconsumers,thereisstillaconsistentpresenceontheshowfloorfromcompaniesthatareseekingtobreakthroughbylandingtheideaforthenext‘musthave’

physicalhome/personalgadget.

AIisnaturallypositionedtobethe‘secretsauce’ofourtimesthatdevelopersare

injectingintoaplethoraofuse-casestotrytocrackthis‘musthavegadget’code,andnowherewasitsmarriagewithtrending,

physicalaccessoriesmoreevidentthis

yearthanintheincredibleamountofAI-

companions,forbothkids,pets,andgrown-

upsshowcasedattheshow–mostofwhich,

inevitably,resembledLabubudolls(sometimes,usmarketersarequitepredictable).

Yet,beyondthe‘trendy,’CES2026showcasedsomesignificantinnovationsinwhich

technologywasusedtoaddnewdimensions,newhorizonstothephysicalworld,promisingto,atvariouslevels,enhancehuman’sabilitytoexperienceitandinteractwithit.Herearesomeofthemostremarkableexamples:

ARTIFICIALINTELLIGENCE,HUMANDESIGN9dentsu

CES2026

THEME02

LEGO一THEINTERNETOFBRICKS

TheLEGOGrouphasunveiledSMARTPlay,whichthecompanymaintainsrepresents

oneofthemostsignificantevolutions

intheLEGOSystem-in-Playsincethe

introductionoftheLEGOMinifigurein1978.

SMARTPlayisanewinteractiveplatform

poweredbyacustom-madechip,measuring

smallerthanastandardLEGOstud.Sensors,

accelerometers,lightsensingandasound

sensoraswellasaminiaturespeakerare

embeddedinthesystemtoenableSMART

PlayLegosetstobeenhancedbyresponsive

lighting,sound,musiceffects–thinklightsaberhumsandflashes,asthisnewstandardisbeingintroducedintheLegoStarWarstheme.

Thisinnovationisseenasawaytodeter

childrenandgrown-upsalikefromthinkingofplayintermsofadichotomybetween

‘toyetic’vs‘video-gamebased,’butratherbringsomeoftheinteractiveelements

thataredrawingyoungergenerations

tothelatterintotheformer,inanefforttoreducescreendependency.

.LUMEN一AUTONOMY,REINVENTED

ACES2026HonoreeinAccessibility&

Longevity,.lumen’snewwearabledeviceis

marketedas‘glassesfortheblind.’Using

sensorsandAI,theglassesdetectsafe

walkingpathsandguidetheuserinrealtimethroughintuitivehapticfeedback,essentiallyabsolvingthefunctionofaguidedogforthevisuallyimpairedwithoutthedemandsthat

owningapetcomeshandinhandwith.

Thesystemisbuilton‘PedestrianAutonomousDriving,’anequivalentoftheautonomous

drivingfeaturesusedbyvehicleslikeZoox(theautonomousbus-shapedshuttles

nowdeployedinmasseontheLasVegas

strip)orSaymo(thelowemissionsdeliveryrobotsusedbycompanieslikeUberin

citieslikeLosAngeles)butbuiltforthesidewalk-levelurbanexperience.

THEME02

ARTIFICIALINTELLIGENCE,HUMANDESIGN10dentsu

CES2026

WIROBOTICS一ADAPTIVEASSISTANCE

RoboticshasbeenagrowingfocusatCESin

recentyears,and2026wasnoexceptionwithnewrobotsbeingshowcasedtoperform(or

attempttoperform)agreatvarietyofcomplexactions,fromfoldinglaundrytoplayingtennis.However,themostintriguingapplications

ofroboticsseenthisyearwerenotaiming

toseemachinereplacehumanbutrather

assistthemthroughhuman-centreddesign.

ThiswasexemplifiedbyWIRobotics’WIMKIDSproduct,awalking-assistwearablerobot

designedforgrowingchildren.Theproduct

featuresanadjustablemodularlegframe

systemthatcanbereplacedinthreestagestoaccommodatechildren’sgrowthfromages4

to15,andanAI-basedpersonalizedalgorithm

thatprovidesuserswithnaturalwalking

assistancewithoutrestrictingtheirmovement,whilealsoimprovingtheirstabilityandcomfort.

TheWIMseriesisalreadybeingusedby

seniors,peoplewithlimitedmobility,

andworkerswhorequireenduranceor

musculoskeletalsupport,andnowisaiming

torevivechildren’smotivationtowalk

independently–agreatexampleoftechnology

“

WEARESEEING

IMMERSIVEINTERFACESMERGEWITH

PHYSICALSYSTEMS.

ASMARKETERS,WE

SHOULDTREATEVERYMEDIASURFACEAS

MAGIC.

WHITNEYFISHMAN

EVP,Futures&Insights,Americasdentsu

putattheserviceoftheenhancementofthehumanphysicalexperience.

LOVENSE一NEXT-GENCOMPANIONSHIP

InarecentDentsuCreativeresearchstudy,46%globalMillennialssaidthattheysometimes

feelthattheirAIchatbotunderstandthem

betterthantheirfriendsandfamily.3Therefore,it’snotsurprisingthatAIcompanionshipis

rapidlygrowingyearafteryearasoneofthemostprevalentfocusareasatCES.

WhilemostexhibitorstooktheLabubu/furryrouteto‘materialize’theirAIcompanions,

onecompanybroughtthe“let’sgetphysical”

themetolifeinthemostliteralsense:pleasuretechleaderLovenseshowcaseditsAIDoll.

Muchmorethanalife-sizetalkingrobot,thisdollisbeingmarketedasthephysicalform

ofaLovenseAIcompanion.Itcanemoteviadynamicfacialexpressions,it’sequippedwithrealisticskinandtextureand,eventually,

willhavelong-termmemorycapabilitiesandcustomizablepersonalitymodes.

Continuouslearning,persistentmemory,andintimacybuilding-Lovenseisaimingtowintheracetounlocktheultimate

AIpartnerthatuserscanconnectwithbothphysicallyandemotionally.

THEME02

WHAT

BRANDSSHOULDDO:

THINKBEYONDTHESCREEN

Mapwhereyourbrandcan‘showup’inphysicalflows:storeshelf,warehouseupdates,car

dashboards,smartmirrors,kiosks.Treattheseasmediasurfaces,notjustopsinfrastructure.

PROTOTYPE‘EXPERIENTIALUTILITY’

BuildsmallpilotswhereAIactuallydoes

somethingforthecustomer:auto-reorderingstaples,pre-fillingforms,guidingthrough

spaces,adjustingofferstocontext.

DESIGNFORMULTIMODALUX

Voice,gesture,gazeandhapticsstartjoiningclicksandtaps.Creativeneedstobeclear

whenspoken,notjustreadonascreen.

NEWDATAETHICSQUESTIONS

PhysicalAImeansmoresensorsandmore

intimatedata(location,biometrics,in-storebehavior).You’llneedclearconsentflows,

visiblevalueexchange,andtightgovernance.

ARTIFICIALINTELLIGENCE,HUMANDESIGN11

CES2026

ARTIFICIALINTELLIGENCE,HUMANDESIGN12dentsu

CES2026

THEME03

CREATORSWITHOUT

BORDERS:WHERECULTUREGETSMADE

WhilebrandsareinvestinginAI

adoptiontomarketmoreefficiently

andenhancethescaleofwhatthey

areabletodeliver,thecontinuing,

andinfact,growingimportance

of‘human’creatorscannotbe

underestimated.Infact,according

to2025dentsuConsumerNavigator

research,nearlytwo-thirds(60%)of

peopleengagewithinfluencercontentand28%ofconsumersmakeweekly

purchasesinspiredbyinfluencers.4

Asremarkedintheaforementioned

dentsuBreakfastBriefingsession‘CESforMarketers:TrendsWeExpectfor2026,’

todaycreatorcontentiswherecultureoftengetsmade,notjustamplified.

Assuch,it’snotasurprisethatCESisgrowingitsfocusoncreators.Lastyeartheconferenceinauguratedits‘CreatorSpace’andthis

yearoneofthemostprominentexhibitors,

Samsung,electedtohostitsinstallation‘offcampus’,and,insteadofhavingapresenceintheCentralHalloftheLasVegasConferenceCentrealongsidecompetitorslikeLGand

Hisense,holdaspaceinthislocationfor

creatorscoveringCEStorecordtheircontent.

Someremarkableinnovationsshowcasedattheconferenceaimtoopen-upnew

opportunitiesforcontentcreatorstopushtheenvelopeevenfurtherinthefuture.

ARTIFICIALINTELLIGENCE,HUMANDESIGN13dentsu

CES2026

THEME03

ZEROZEROROBOTICS一

‘ALWAYSON(YOU)’CAMERA

Whatif,ratherthanhavingtochoosebetweensittingatadeskandtalkingintoastatic

camera,orshootPOVcontent,orhavingtopullselfie-stickacrobatics,creatorscouldalwaysbeperfectlyinframe,nomatter

wheretheyareandwhattheyaredoing?

AtCES2026ZeroZeroRoboticsunveiled

HOVERAir,awaterproofself-flyingcamera

builtforhands-freefilmingeverywhere

(includingonwater).Thelightweightdrone

thecameraismountedonisdesignedtobe

capabletotakeoffandlanddirectlyonwaterandleveragesautomatedtrackingtorecord

videocontentatupto100framespersecondin4kinmorethan10smartflightmodes.

REMENTO一LOREAS-A-SERVICE

TheAARP’sAgeTechCollaborativespaceiscementingitselfyearafteryearasoneof

the‘must’stopsatCES.Inthisinstallation,

AARPhostsawidevarietyofinnovation

partnersspanningacrossmultipleuse-casesthatarerelevanttoolderconsumers.

Thisyear,oneofthesepartnerswasRemento-anappthatallowsuserstorecordpersonalstories,whicharetheneditedwiththehelp

ofAIandpublishedinahardcoverbook.

ThisgenerativeAIapplicationisdesigned

tospecificallypromptuserstoshare

meaningful,evocativepersonalstoriesthatcanbeleftbehindtolovedonesorused

torecordfamilyanecdotesinscenarioswherememorylossisimpending.

However,thereisanaturalfitforyounger

creatorshereaswell,astheyneedtobuildthe‘lore’aroundtheirpublicpersona,especially

whentheyfirststartpublishingonsocial

platformsandcultivatinganicheaudience.

THEME03

ARTIFICIALINTELLIGENCE,HUMANDESIGN14dentsu

CES2026

OHSUNGSYSTEM一

NEXT-GENCOSPLAY

3Dprintingmaynotsoundasexcitingasitdid

afewyearsago,butweneedtocontextualize

thatinthelargeschemeofthingsweare,usingfilmasatouchstone,probablystillatthe‘blackandwhite+silent’phaseofthismedium.

However,atthisyear’sCESwesawaparadigm

shiftasOhsungSystemunveiledGauss

MT90,anext-generationmetal3DprinterbasedonPaste-basedMetalExtrusion

(PME)technology.Unlikethepowder-orwelding-based3Dsystemsthatprecededit,GaussMT90removesdust,explosion

risks,andhigh-temperatureprocesses,

makingitsafeforofficesandlaboratories.

InarecentDentsuConsumerNavigator

report,47%USrespondentssaidthattheyengagewithinfluencersbecausetheypostaboutentertainmentcontentthattheyarefansof.5Theconnectionbetweencontent

creatorengagementandentertainmentIPishumongousandwecanimagineafuturewherethistypeof3Dprintingstandardis

“

FORBRANDS,

LEANINGINTOTHE

CREATORECONOMYISNOLONGERA

NICE-TO-HAVE:IT

HASTURNEDINTO

THECORECHANNEL.

PERSONALITY-LED

MEDIAISWHATIS

WINNINGAUDIENCES’

ATTENTION.”

availabletosuper-fans,asmanycontent

creatorsare,toproducenext-generation

cosplayartifacts(imagineyoutuberslike

NerdoftheRingsstreaminginmovie-gradeLordoftheRingschainmale,orTV-grade

MandalorianarmorfromStarWars).

SARAHSTRINGER

GlobalChiefofInnovation,Mediadentsu

THEME03

WHAT

BRANDSSHOULDDO:

INVESTINFEWER,DEEPERCREATORRELATIONSHIPS

Movefromone-offsponsorshippoststo

multi-wavecollaborations,co-createdIP,andrecurringseries.Treatcreatorsasstrategic

partnerswithaudienceinsight,notjustreach.

DEFINEYOUR‘PERSONALITY-LED’LAYER

Developinternalfaces(founders,experts,

communitymanagers)whoshowupregularly

onvideoandliveformats.Makesureyourbrandidentityisclearintone,POVandvaluessothosepersonalitiesladderuptosomethingcoherent.

PLANFORMICRO-MOMENTS,NOTJUSTHEROASSETS

Buildbanksofshort,contextualclipsthatcanridetrendsandanswerspecificquestions(“howdoI…?”,“isthisworthit?”)acrossplatforms.

ARTIFICIALINTELLIGENCE,HUMANDESIGN15

CES2026

ARTIFICIALINTELLIGENCE,HUMANDESIGN16dentsu

CES2026

THEME04

LESSISMORE:THERESILIENCEOF‘MINIMALIST’SOLUTIONS

Whatisarguablythetechnologybreakthroughthatmostdefinedconsumerisminthelast20years

一thesmartphone-cameoutofa

simpleconsideration:‘whyshouldapersoncarryacellularphone,ANDaportablemusicplayingdevice,ANDacamera,ANDalaptop…instead

ofasingledevicethatcanabsolveallofthesedevices’functions?’

MuchofCESisanincrediblyentertaininggadgetshowcasethatamusesusaswe

siftthroughobscureuse-cases,butinthe

‘realworld’consumersarelimited,either

financially,spatially,orphysically,whenit

comestothenumberorsizeofdevicestheycancarrywiththem,orstickintotheirhomes.

‘Minimalism’isoftenaqualitythathelps

techsolutionsendure,asputtingsmaller

demandsonconsumerswhenitcomesto

adoptionisoneofthemostimmediatewaystoenhancingone’sstayingpowerthrough

a‘pathofleastresistance’strategy.

HerearesomenotableCES2026innovationsthatembodieda‘lessismore’philosophy:

ARTIFICIALINTELLIGENCE,HUMANDESIGN17dentsu

CES2026

THEME04

CERAVOL一SEENOEVIL,HEARNOEVIL

Inrecentyears,glasseshavebeenafavoritesurfacefortheCESspectacle.WehaveseenARglasses,VRglasses,andnow,naturally,

glassesthatleverageAItoassistthewearers’experienceandunderstandingofhis/her

surroundings.And,similarly,wehaveseen

aninfinitenumberoftakesonearbuds,

earphones,headphones,allseekingto

unlockthenexthorizonofaudio-delivered

entertainmentandinformation.But,outsideofspecificuse-cases,dowetrulyneedboth?Orrather,doweneedthemtobeseparate?

Ceravolseemstosuggesttheanswerisno,asitunveileditsLyraBluetoothsmartglasses,whichareaccompaniedbytwoadditionalearbud

seriesdesignedforthehardofhearing.TheLyraglassesdon’tfeatureanintegrateddisplaylikemuchoftheglassesshowcasedatCES.Instead,theycanbefittedwithprescriptionlensesandofferhearingaidsintegratedintothestems,

eliminatingtheneedforolderconsumerstolookforseparatedevicesinthemorning.

DONUTLAB一SOLIDUNBURDENING

Batteriesliterallypowerinnovation…but

atthesametimetheyhavealsobeena

burdentoadoptionduetotheweight,girth,andcoststheyoftenentail.Thishasbeen

particularlytrueintheautomotivesector,wheretraditional,liquid-basedbatteries

havebeenamajorbarriertotheindustry’sabilitytomovetoEVsasadefault.

WhatDonutunveiledatCES2026promisestochangethisdrastically,withhuge

implicationsforautoand,mostlikely,a

vastrippleeffectacrossmultiplesectors:

theworld’sfirstall-solid-statebattery.

Thisnewstandardenableslongerrange,

lighterstructures,andunprecedented

flexibilityinvehicleandproductdesign(as

evidencedintheline-upofVergemotorcyclesleveragingitbeingshowcasedattheshow).

TheDonutLabsolidstatebatteries

aremadefromabundant,affordable,andsafematerials,andareapparentlycheaperthanlithium-ionalternatives.

THEME04

ARTIFICIALINTELLIGENCE,HUMANDESIGN18dentsu

CES2026

STRUTT一ALLTERRAIN,COMPACTED

Thereisaplethoraofpersonalvehicles

addressingaccessibilityissues,butoften

theycanonlymeetlimited,orspecificuse-cases:gettingoutofbed,movingaround

indoors,movingaroundonflat,evenurbanandsuburbanterrains,in-carsolutionsthatcanbefittedintomass-marketmodels

toallowusersdealingwithaccessibilityissuestodriveSUVs,oroff-r